{"id":2069634,"date":"2026-07-30T19:40:14","date_gmt":"2026-07-30T16:40:14","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2069634"},"modified":"2026-07-30T19:40:14","modified_gmt":"2026-07-30T16:40:14","slug":"the-deals-soundcloud-acquires-nina-protocol-socan-pairs-with-musical-ai-for-gen-ai-attribution-initiative","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2069634","title":{"rendered":"The Deals: SoundCloud Acquires Nina Protocol; SOCAN Pairs With Musical AI for Gen-AI Attribution Initiative"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.billboard.com\/wp-content\/uploads\/2024\/10\/SoundCloud-logo-a-2024-new-billboard-pro-1260.jpg?w=1024&#8243;]<\/p>\n<div class=\"a-content a-content--featured a-bb-pro-article-image-offsets a-bbpro-font-body-m a-dropcap\n\t\t\t\t pmc_pro_list pmc_list pmc-paywall\t\t\t\t\"><\/p>\n<div class=\"pmc-not-a-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \"><strong>SoundCloud<\/strong> acquired the music platform and direct-to-fan marketplace <strong>Nina Protocol<\/strong>, which shuttered last year. As part of the deal, SoundCloud is acquiring Nina\u2019s editorial archive and its \u201cgenre map,\u201d according to a press release.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tNina artists will have the opportunity to opt into SoundCloud\u2019s creator ecosystem, giving them access to tools for distribution, direct-to-fan monetization, audience growth and more, while enjoying a \u201cstreamlined migration process,\u201d the release adds.<\/p>\n<div class=\"injected-related-story \/\/ lrv-u-align-items-center u-align-items-flex-start@mobile-max  lrv-u-background-color-grey-lightest  lrv-u-flex lrv-u-flex-direction-column@mobile-max u-width-710@desktop lrv-u-margin-lr-auto lrv-u-margin-tb-1 u-margin-b-250@mobile-max u-margin-t-275@mobile-max u-margin-t-250@desktop u-margin-b-250@desktop u-margin-lr-n1@mobile-max lrv-u-border-b-1 lrv-u-border-color-brand-secondary-dark lrv-u-border-t-1 lrv-u-padding-tb-1  lrv-u-padding-tb-1@mobile-max lrv-u-padding-r-1@mobile-max lrv-u-padding-l-00@mobile-max u-grid-gap-18@desktop u-grid-gap-0@mobile-max\">\n<div class=\"lrv-u-display-block lrv-u-text-align-center lrv-u-flex-shrink-0 lrv-u-padding-a-050 u-padding-l-0625@mobile-max u-padding-b-0.375@mobile-max  lrv-u-background-color-brand-primary u-margin-t-n2@mobile-max lrv-u-margin-l-1@mobile-max lrv-u-margin-b-075@mobile-max\">\n<h3 id=\"title-of-a-story\" class=\"c-title  a-article-related-module-title a-article-related-module-title--color-brand-primary a-font-accent-xl u-font-weight-800 u-letter-spacing-0179 u-line-height-normal lrv-u-color-grey-dark bb-pro-related-stories-label lrv-u-text-transform-uppercase\">\n<p>\t\t\t\t\tRelated\t\t<\/p>\n<\/h3>\n<\/div>\n<div class=\"injected-related-story-wrapper lrv-u-flex lrv-u-justify-content-space-between  a-children-border-vertical a-children-border--grey a-children-border-width-050\">\n<div class=\"o-card  lrv-u-width-100p\">\n<div class=\"o-card__image-wrap lrv-u-flex-shrink-0 u-width-191 u-width-150@mobile-max\">\n<div class=\"c-lazy-image   lrv-u-margin-b-00@mobile-max u-width-130px@mobile-max lrv-u-margin-b-00@mobile-max\">\n<div class=\"a-crop-6x4 a-crop-3x2@mobile-max\"><img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/07\/Michelle-Branch-press-cr-Shervin-Lainez-billboard-1800_e6ca21.jpg?w=237&amp;h=147&amp;crop=1\" alt=\"Michelle Branch\" height width><\/div>\n<\/div>\n<\/div>\n<div class=\"o-card__content  lrv-u-padding-l-150@desktop lrv-u-flex lrv-u-flex-direction-column lrv-u-justify-content-center\">\n<div class=\"c_title \">\n<h3 id=\"title-of-a-story\" class=\"c-title  c-title a-font-basic u-font-size-22@desktop u-font-size-16@mobile-max u-line-height-26px u-line-height-22px@mobile-max u-margin-b-0.625@mobile-max a-truncate-ellipsis-3line@desktop a-truncate-ellipsis-4line@mobile-max lrv-u-color-grey-dark lrv-u-color-grey-dark:hover\">\n<p>\t\t\t\t\tSigned: Michelle Branch Moves to BMG;  \u2018Descendants\u2019 Star Liamini Segura Inks With Music\u00a0Manager\t\t<\/p>\n<\/h3>\n<\/div>\n<ul class=\"o-article-byline \/\/ lrv-a-unstyle-list a-font-accent-m lrv-u-color-grey lrv-u-text-transform-uppercase u-word-spacing-n3px u-padding-t-0.875@desktop u-padding-t-00@mobile-max\">\n<li class=\"lrv-u-flex a-byline-color\">\n<div class=\"c-tagline  u-word-spacing-n3px a-children-link-color-black:hover a-truncate-ellipsis-2line\"><span>Chris Eggertsen<\/span>, <span>Jessica Nicholson<\/span>, <span>Kristin Robinson<\/span><\/div>\n<\/li>\n<li><\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cTogether, these assets will help surface emerging artists, scenes, and music to even more listeners across the global music platform,\u201d the release continues. \u201cA streamlined migration process will also enable Nina\u2019s artists and users to easily bring their music, content, followers, and creative work to SoundCloud.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cAs the platform where millions of artists begin their journey, we\u2019ve always believed that the next movements in music emerge from communities long before they reach the mainstream,\u201d said <strong>Eliah Seton<\/strong>, CEO of SoundCloud, in a statement. \u201cThat belief is deeply aligned with the mission Nina has championed from the very beginning. They built an incredible platform by putting independent artists, scenes, and communities first, and our priority is to honor what they\u2019ve created, while carrying that mission forward. Together, we\u2019ll help more independent artists build deeper relationships with fans, unlock new ways to earn, and access the tools they need to grow sustainable careers on their own terms.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cNina has always been about empowering independent artists and documenting the communities that drive music forward. SoundCloud built that foundation: without SoundCloud, there wouldn\u2019t be Nina,\u201d said <strong>Mike Pollard<\/strong>, CEO and co-founder of Nina Protocol. \u201cAs we considered the future of the platform, we wanted to ensure our artists and editorial work found a home that shared and actively practiced those values. SoundCloud was the natural choice.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \"><strong>Read about more recent deals below.<\/strong><\/p>\n<div id=\"pmc-gallery-vertical\">\n<div class=\"c-gallery-vertical-loader u-gallery-app-shell-loader\">\n<ul class=\"pmc-fallback-list-items lrv-a-unstyle-list lrv-u-margin-t-2\">\n<li class=\"pmc-fallback-list-item-wrap lrv-u-margin-b-2\">\n<article class=\"pmc-fallback-list-item\">\n<h2>SOCAN\/Musical AI<\/h2>\n<div class=\"pmc-not-a-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \"><span>C<\/span>anadian Music Rights organization <strong>SOCAN<\/strong> struck a partnership with Canadian rights management technology company <strong>Musical AI<\/strong> that will focus on exploring uses and guidelines for AI attribution technologies in Canada \u2014\u00a0with the goal of creating an infrastructure for proper AI licensing and compensation for Canadian songwriters, composers and publishers. Musical AI\u2019s attribution system analyzes AI-generated musical outputs to assess their connection to sound recordings and musical compositions.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cThe collaboration is founded on two principles: First, all music creators should decide how their work participates in AI. All AI use should occur on an opt-in basis,\u201d a press release reads. \u201cSecond, music creators must receive credit and compensation when their work influences an AI-generated output.\u201d<\/p>\n<\/div>\n<\/article>\n<\/li>\n<li class=\"pmc-fallback-list-item-wrap lrv-u-margin-b-2\">\n<article class=\"pmc-fallback-list-item\">\n<h2>Reservoir Media\/Some Action<\/h2>\n<div class=\"pmc-not-a-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \"><strong>Reservoir Media<\/strong> struck a joint venture with U.K.-based A&amp;R executive <strong>Ollie Hodge<\/strong> to bring his frontline label, <strong>Some Action<\/strong>, under the Reservoir umbrella. Some Action will now be based out of the Reservoir and Chrysalis Records office in London.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tHodge launched Some Action in 2024 and shortly after released Good Neighbours\u2019 debut single, \u201cHome,\u201d which was certified platinum by the RIAA that year. Other signees to the label include McGrath, JP O\u2019Grady and L Devine.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe Some Action team also includes general manager <strong>Charlie Shawcross<\/strong> and A&amp;R <strong>Dillon Hall<\/strong>.<\/p>\n<\/div>\n<\/article>\n<\/li>\n<li class=\"pmc-fallback-list-item-wrap lrv-u-margin-b-2\">\n<article class=\"pmc-fallback-list-item\">\n<h2>Sureel AI\/Symphonic Distribution<\/h2>\n<div class=\"pmc-not-a-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \"><strong>Sureel AI<\/strong>, the AI attribution company that was recently acquired by Warner Music Group, signed a partnership with <strong>Symphonic Distribution<\/strong> that will allow Symphonic clients to participate in AI-driven revenue derived from their music. Sureel\u2019s role will be to make sure \u201cpayments are tied to measurable contribution, enforcing permissions and restrictions that Symphonic creators put in place to manage the use of their work,\u201d according to a press release.<\/p>\n<\/div>\n<\/article>\n<\/li>\n<li class=\"pmc-fallback-list-item-wrap lrv-u-margin-b-2\">\n<article class=\"pmc-fallback-list-item\">\n<h2>Too Lost\/Roblox<\/h2>\n<div class=\"pmc-not-a-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \"><strong>Too Lost<\/strong>, a music distribution and tech platform serving indie artists, labels and rights holders, partnered with<strong> Roblox <\/strong>to make music it distributes available within the Roblox music ecosystem. The Too Lost catalog includes songs by The All-American Rejects, A$AP Ferg, 1nonly, Jessie Reyez, Mach-Hommy, Quavo, Royel Otis, Smokepurpp, Teddy Swims, Luke Chiang and Alex Warren. <\/p>\n<\/div>\n<\/article>\n<\/li>\n<li class=\"pmc-fallback-list-item-wrap lrv-u-margin-b-2\">\n<article class=\"pmc-fallback-list-item\">\n<h2>AllTrack\/SACEM<\/h2>\n<div class=\"pmc-not-a-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \"><span>U<\/span>.S. PRO <strong>AllTrack<\/strong> partnered with French collective management organization <strong>SACEM<\/strong> for direct multi-territory digital licensing of AllTrack\u2019s repertoire. The agreement covers streaming and download royalties, including performance and technical shares, from DSPs in more than 130 countries in Europe, the Middle East, Africa and Asia. AllTrack will continue managing collections via existing direct global licenses with select DSPs and partnerships with sister societies in their local markets.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tSACEM conducts centralized multi-territory digital licensing negotiations with DSPs including Spotify, Apple, Amazon and YouTube. It also \u201cprovides advanced metadata processing and enrichment services designed to improve data accuracy, increase match rates, and reduce ownership conflicts,\u201d according to a press release.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAllTrack members will begin receiving royalty payouts under the deal as soon as August 2026.<\/p>\n<\/div>\n<\/article>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.billboard.com\/lists\/soundcloud-acquires-nina-protocol-music-industry-deals\/&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.billboard.com\/wp-content\/uploads\/2024\/10\/SoundCloud-logo-a-2024-new-billboard-pro-1260.jpg?w=1024&#8243;] SoundCloud acquired the music platform and direct-to-fan marketplace Nina Protocol, which shuttered last year. As part of the deal, SoundCloud is acquiring Nina\u2019s editorial archive and its \u201cgenre map,\u201d according to a press release. Nina artists will have the opportunity to opt into SoundCloud\u2019s creator ecosystem, giving them access to tools for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[48,226],"class_list":["post-2069634","post","type-post","status-publish","format-standard","hentry","category-politics","tag-billboard-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2069634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2069634"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2069634\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2069634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2069634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2069634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}