{"id":2068978,"date":"2026-07-30T11:37:28","date_gmt":"2026-07-30T08:37:28","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2068978"},"modified":"2026-07-30T11:37:28","modified_gmt":"2026-07-30T08:37:28","slug":"nvidia-gpus-see-yet-another-price-hike-of-up-to-30-percent-as-the-generative-ai-hardware-crisis-worsens","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2068978","title":{"rendered":"Nvidia GPUs see yet another price hike of up to 30 percent, as the generative AI hardware crisis worsens"},"content":{"rendered":"<article class=\"article \" data-ads=\"true\" data-article-type=\"news\" data-article-group=\"news\" data-paywalled=\"false\" data-premium=\"false\" data-sponsored=\"false\" data-type=\"article\">\n<header class=\"article_header\" data-component=\"article-header\">\n<div class=\"breadcrumbs\">\n<nav class=\"nav_breadcrumbs\" data-component=\"nav-breadcrumbs\" aria-label=\"Breadcrumb\">\n<ul class=\"nav-links\">\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/\" data-active=\"false\"><br \/>\n                      Home<br \/>\n                <\/a>\n            <\/li>\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/news\" data-active=\"false\"><br \/>\n                      News<br \/>\n                <\/a>\n            <\/li>\n<\/ul>\n<\/nav><\/div>\n<div class=\"headline_details\" id=\"main-content\">\n<h1 class=\"title\">Nvidia GPUs see yet another price hike of up to 30 percent, as the generative AI hardware crisis worsens<\/h1>\n<p class=\"strapline\">Cost of living.<\/p>\n<\/p><\/div>\n<div class=\"headline_asset\">\n<figure class=\"headline_image_wrapper\">\n<p>        <img fetchpriority=\"high\" decoding=\"async\" class=\"headline_image\" src=\"https:\/\/assetsio.gnwcdn.com\/nvidia-graphics-card-4090.png?width=570&amp;quality=85&amp;format=jpg&amp;dpr=3&amp;auto=webp\" alt=\"Nvidia 4090 graphics card on a bright green and black background\" loading=\"eager\" data-uri=\"nvidia-graphics-card-4090.png\" data-lightbox width=\"570\" height=\"321\"><figcaption>\n          <span class=\"attribution\">Image credit: <cite>Nvidia<\/cite><\/span><br \/>\n        <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"metadata\">\n<div class=\"avatar\">\n<p>    <img loading=\"lazy\" decoding=\"async\" alt=\"Connor Makar avatar\" src=\"https:\/\/assetsio.gnwcdn.com\/tAtwiaBo_400x400.jpg?width=2048&amp;height=2048&amp;fit=bounds&amp;quality=85&amp;format=jpg&amp;auto=webp\" style=\"aspect-ratio: 1\" width=\"374\" height=\"374\"><\/p>\n<p>  <img alt=\"Connor Makar avatar\" data-autosize=\"crop_lossy\" data-uri=\"tAtwiaBo_400x400.jpg\" loading=\"lazy\" style=\"aspect-ratio: 1\" width=\"374\" height=\"374\">\n<\/div>\n<div class=\"text\">\n<div class=\"byline\">\n                  <span class=\"article_type\" data-slug=\"news\"><br \/>\n                    News<br \/>\n                  <\/span><\/p>\n<p><span class=\"by\">by<\/span> <span class=\"author\"><a href=\"https:\/\/www.eurogamer.net\/authors\/connor-makar\">Connor Makar<\/a><\/span>                    <span class=\"job_title\"><br \/>\n                      Staff Writer<br \/>\n                    <\/span>\n            <\/div>\n<div class=\"published_at\">\nPublished on <time datetime=\"2026-07-30T11:37:28+00:00\">July 30, 2026<\/time>              <\/div>\n<div class=\"comments\">\n      <a class=\"comments__link comments-bubble\" href=\"https:\/\/www.eurogamer.net\/nvidia-gpu-price-rise-30-percent?view=comments\" rel=\"nofollow\"><br \/>\n          20 comments<br \/>\n      <\/a>\n    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/header>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p>The personal computing affordability crisis continues in earnest, as Nvidia has announced yet another price hike for its GPUs.<\/p>\n<p>According to <a href=\"https:\/\/money.udn.com\/money\/story\/5612\/9654366\">Taiwan&#8217;s Economic Daily<\/a>, the company has increased the price by between 20 and 30 percent, as the extraordinary appetite for the hardware continues to build alongside the generative AI investment boom. This is the third price hike the company has implemented so far this year.<\/p>\n<figure>\n<div class=\"primis_wrapper\">\n<div class=\"primis_video\">\n<p><span class=\"embed_placeholder\" data-type=\"targeting\" style=\"display: none\"><br \/>\n<span class=\"message\">To see this content please enable targeting cookies.<\/span><br \/>\n<button class=\"optanon-show-settings link\"><br \/>\nManage cookie settings<\/button><\/span> <\/div>\n<\/div><figcaption>Here&#8217;s Nvidia&#8217;s DLSS 5 trailer.<a class=\"video\" href=\"https:\/\/www.youtube.com\/watch?v=aX8hOfAZKUA\" rel=\"noopener\" target=\"_blank\">Watch on YouTube<\/a><\/figcaption><\/figure>\n<p>It&#8217;s worth noting that the prior rise in cost in May only impacted high-end GPUs, such as Nvidia&#8217;s 5090 series, however this time around the cost pump will affect the wider stock of Nvidia GPUs.<\/p>\n<p>At the same time, Samsung is also expected to increase the price of its DRAM by around 20 percent. These price hikes are expected to have knock-on effects on PC retailers, with Taiwan&#8217;s Economic Daily noting that Chinese retailers are adjusting their prices, while e-commerce platforms are becoming reluctant to sell in anticipation of further price increases. You can see a visual graph on the rising costs of GPUs in the post below, it&#8217;s a real shocker.<\/p>\n<figure>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"GPU price graph over past 18 months.\" height=\"844\" src=\"https:\/\/assetsio.gnwcdn.com\/pc-part-picker-gpu-graph.webp?width=2048&amp;height=2048&amp;fit=bounds&amp;quality=85&amp;format=jpg&amp;auto=webp\" style=\"aspect-ratio: 2.175355450236967\" width=\"1836\"><\/p>\n<p><img alt=\"GPU price graph over past 18 months.\" data-autosize=\"crop_lossy\" data-lightbox data-uri=\"pc-part-picker-gpu-graph.webp\" height=\"844\" loading=\"lazy\" style=\"aspect-ratio: 2.175355450236967\" width=\"1836\"><figcaption>Credit: PCPartPicker | <span class=\"attribution\">Image credit: <cite>PC Price Picker.<\/cite><\/span><\/figcaption><\/figure>\n<p>This all comes in the wake of a report from back in January, which stated <a href=\"https:\/\/www.eurogamer.net\/amd-and-nvidia-will-reportedly-raise-gpu-prices-significantly-in-2026\">Nvidia was expected to raise prices significantly through 2026<\/a>. This has been proven correct over time. The generative AI boom and the consequences on component prices have also impacted console gaming, with both the <a href=\"https:\/\/www.eurogamer.net\/xbox-major-price-increases\">Xbox Series X\/S<\/a> and <a href=\"https:\/\/www.eurogamer.net\/sony-announces-major-price-hikes-for-ps5-ps5-pro-and-portal\">PlayStations 5<\/a> seeing price increases this past year.<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"1\"><\/span><\/p>\n<p>A <a href=\"https:\/\/www.eurogamer.net\/has-the-cost-of-living-crisis-affected-how-you-buy-and-play-games\">cost of living crisis has hit the video game industry<\/a> with great force, making it harder for the average enthusiast to upgrade their setups or get into the medium with a powerful computer. Whether or not we&#8217;ll see these prices fall in the near future is looking less and less likely every month.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"preferred-source\" data-component=\"preferred-source\">\nLove Eurogamer.net? Make us a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.google.com\/preferences\/source?q=https:\/\/www.eurogamer.net\">Preferred Source on Google<\/a> and catch more of our coverage in your feeds.  <\/div>\n<\/article>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p>The personal computing affordability crisis continues in earnest, as Nvidia has announced yet another price hike for its GPUs.<\/p>\n<p>According to <a href=\"https:\/\/money.udn.com\/money\/story\/5612\/9654366\">Taiwan&#8217;s Economic Daily<\/a>, the company has increased the price by between 20 and 30 percent, as the extraordinary appetite for the hardware continues to build alongside the generative AI investment boom. This is the third price hike the company has implemented so far this year.<\/p>\n<figure>\n<div class=\"primis_wrapper\">\n<div class=\"primis_video\">\n<p><span class=\"embed_placeholder\" data-type=\"targeting\" style=\"display: none\"><br \/>\n<span class=\"message\">To see this content please enable targeting cookies.<\/span><br \/>\n<button class=\"optanon-show-settings link\"><br \/>\nManage cookie settings<\/button><\/span> <\/div>\n<\/div><figcaption>Here&#8217;s Nvidia&#8217;s DLSS 5 trailer.<a class=\"video\" href=\"https:\/\/www.youtube.com\/watch?v=aX8hOfAZKUA\" rel=\"noopener\" target=\"_blank\">Watch on YouTube<\/a><\/figcaption><\/figure>\n<p>It&#8217;s worth noting that the prior rise in cost in May only impacted high-end GPUs, such as Nvidia&#8217;s 5090 series, however this time around the cost pump will affect the wider stock of Nvidia GPUs.<\/p>\n<p>At the same time, Samsung is also expected to increase the price of its DRAM by around 20 percent. These price hikes are expected to have knock-on effects on PC retailers, with Taiwan&#8217;s Economic Daily noting that Chinese retailers are adjusting their prices, while e-commerce platforms are becoming reluctant to sell in anticipation of further price increases. You can see a visual graph on the rising costs of GPUs in the post below, it&#8217;s a real shocker.<\/p>\n<figure>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"GPU price graph over past 18 months.\" height=\"844\" src=\"https:\/\/assetsio.gnwcdn.com\/pc-part-picker-gpu-graph.webp?width=2048&amp;height=2048&amp;fit=bounds&amp;quality=85&amp;format=jpg&amp;auto=webp\" style=\"aspect-ratio: 2.175355450236967\" width=\"1836\"><\/p>\n<p><img alt=\"GPU price graph over past 18 months.\" data-autosize=\"crop_lossy\" data-lightbox data-uri=\"pc-part-picker-gpu-graph.webp\" height=\"844\" loading=\"lazy\" style=\"aspect-ratio: 2.175355450236967\" width=\"1836\"><figcaption>Credit: PCPartPicker | <span class=\"attribution\">Image credit: <cite>PC Price Picker.<\/cite><\/span><\/figcaption><\/figure>\n<p>This all comes in the wake of a report from back in January, which stated <a href=\"https:\/\/www.eurogamer.net\/amd-and-nvidia-will-reportedly-raise-gpu-prices-significantly-in-2026\">Nvidia was expected to raise prices significantly through 2026<\/a>. This has been proven correct over time. The generative AI boom and the consequences on component prices have also impacted console gaming, with both the <a href=\"https:\/\/www.eurogamer.net\/xbox-major-price-increases\">Xbox Series X\/S<\/a> and <a href=\"https:\/\/www.eurogamer.net\/sony-announces-major-price-hikes-for-ps5-ps5-pro-and-portal\">PlayStations 5<\/a> seeing price increases this past year.<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"1\"><\/span><\/p>\n<p>A <a href=\"https:\/\/www.eurogamer.net\/has-the-cost-of-living-crisis-affected-how-you-buy-and-play-games\">cost of living crisis has hit the video game industry<\/a> with great force, making it harder for the average enthusiast to upgrade their setups or get into the medium with a powerful computer. Whether or not we&#8217;ll see these prices fall in the near future is looking less and less likely every month.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Home News Nvidia GPUs see yet another price hike of up to 30 percent, as the generative AI hardware crisis worsens Cost of living. Image credit: Nvidia News by Connor Makar Staff Writer Published on July 30, 2026 20 comments The personal computing affordability crisis continues in earnest, as Nvidia has announced yet another price [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,253],"class_list":["post-2068978","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-eurogamer-net"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2068978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2068978"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2068978\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2068978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2068978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2068978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}