{"id":2068433,"date":"2026-07-29T12:58:07","date_gmt":"2026-07-29T09:58:07","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2068433"},"modified":"2026-07-29T12:58:07","modified_gmt":"2026-07-29T09:58:07","slug":"yard-act-launch-clothing-collaboration-with-blue-flowers-on-trench-coats-denim-jackets-and-more","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2068433","title":{"rendered":"Yard Act launch clothing collaboration with Blue Flowers on trench coats, denim jackets and more"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.nme.com\/wp-content\/uploads\/2026\/07\/yard-act@2000&#215;1270.jpg&#8221;]<\/p>\n<article id=\"template-id-2749694\" class=\"post-2749694 tdb_templates type-tdb_templates status-publish post\">\n<div id=\"tdi_65\" class=\"tdc-zone\">\n<div class=\"tdc_zone tdi_66  wpb_row td-pb-row\">\n<div id=\"tdi_67\" class=\"tdc-row stretch_row_1400 td-stretch-content\">\n<div class=\"vc_row tdi_68  wpb_row td-pb-row\">\n<div class=\"vc_column tdi_70  wpb_column vc_column_container tdc-column td-pb-span12\">\n<div class=\"wpb_wrapper\">\n<div class=\"td_block_wrap tdb_breadcrumbs tdi_71 td-pb-border-top td_block_template_2 tdb-breadcrumbs \" data-td-block-uid=\"tdi_71\">\n<div class=\"tdb-block-inner td-fix-index\"><span>News<\/span><i class=\"tdb-bread-sep td-icon-right\"><\/i><span>Music News<\/span><\/div>\n<\/div>\n<div class=\"td_block_wrap tdb_title tdi_72 tdb-single-title td-pb-border-top td_block_template_2\" data-td-block-uid=\"tdi_72\">\n<div class=\"tdb-block-inner td-fix-index\">\n<h1 class=\"tdb-title-text\">Yard Act launch clothing collaboration with Blue Flowers on trench coats, denim jackets and more<\/h1>\n<div><\/div>\n<div class=\"tdb-title-line\"><\/div>\n<\/div>\n<\/div>\n<div class=\"td_block_wrap tdb_single_subtitle tdi_73 td-pb-border-top td_block_template_2\" data-td-block-uid=\"tdi_73\">\n<div class=\"tdb-block-inner td-fix-index\">\n<p>The trench coat features paintings of each band member, done by frontman James Smith, on the inside lining<\/p>\n<\/div>\n<\/div>\n<div class=\"td_block_wrap tdb_single_author tdi_75 td-pb-border-top td_block_template_2 tdb-post-meta\" data-td-block-uid=\"tdi_75\">\n<div class=\"tdb-block-inner td-fix-index\">\n<div class=\"tdb-author-name-wrap\"><span class=\"tdb-author-by\">By<\/span> Liberty Dunworth<\/div>\n<\/div>\n<\/div>\n<div class=\"td_block_wrap tdb_single_date tdi_76 td-pb-border-top td_block_template_2 tdb-post-meta\" data-td-block-uid=\"tdi_76\">\n<div class=\"tdb-block-inner td-fix-index\"><time class=\"entry-date updated td-module-date\" datetime=\"2026-07-29T13:58:07+01:00\">29th July 2026<\/time><\/div>\n<\/div>\n<p> <!-- .\/block --><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"tdi_77\" class=\"tdc-row stretch_row_1400 td-stretch-content\">\n<div class=\"vc_row tdi_78  wpb_row td-pb-row\">\n<div class=\"vc_column tdi_80  wpb_column vc_column_container tdc-column td-pb-span8\">\n<div class=\"wpb_wrapper\">\n<div class=\"td_block_wrap tdb_single_featured_image tdi_81 tdb-content-horiz-left td-pb-border-top td_block_template_2\" data-td-block-uid=\"tdi_81\">\n<div class=\"tdb-block-inner td-fix-index\">\n<figure>\n                                    <img decoding=\"async\" loading=\"lazy\" width=\"696\" height=\"442\" class=\"entry-thumb\" src=\"https:\/\/www.nme.com\/wp-content\/uploads\/2026\/07\/yard-act@2000x1270-696x442.jpg\" alt=\"Yard Act X Blue Flowers collaboration\" title=\"yard-act@2000x1270\"><figcaption class=\"tdb-caption-text\">Yard Act X Blue Flowers collaboration. CREDIT: Press<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<div class=\"vc_row_inner tdi_83 article-content-row vc_row vc_inner wpb_row td-pb-row\">\n<div class=\"vc_column_inner tdi_85  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"td_block_wrap tdb_single_content tdi_86 td-pb-border-top td_block_template_2 td-post-content tagdiv-type\" data-td-block-uid=\"tdi_86\">\n<div class=\"tdb-block-inner td-fix-index\">\n<p>Yard Act have joined forces with Manchester based independent clothing brand Blue Flowers to launch a new limited-edition line of clothing.<\/p>\n<ul>\n<li><strong>READ MORE: Yard Act on Andy Burnham, capitalism, and the power of art as community: \u201cNigel Farage is a dark entity that must be struck out at all costs\u201d<br \/>\n<\/strong><\/li>\n<\/ul>\n<p>Available to pre-order now, the new range is fully designed in collaboration with the Leeds indie band, and stock is limited.<\/p>\n<div class=\"td-a-ad id_inline_ad0 id_ad_content-horiz-center\"><span class=\"td-adspot-title\">Advertisement<\/span>  <\/p>\n<div id=\"div-gpt-ad-article-1\"><\/div>\n<\/div>\n<p>A variety of new items have been launched for the collaboration, including a staple of the band\u2019s early days: a trench coat.<\/p>\n<p>Singer James Smith became synonymous with the look during the band\u2019s first few releases, always sporting the outerwear during live shows and photoshoots. In 2023, the band even spoke about putting the look to one side, and released a song called \u2018Trench Coat Museum\u2018.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DbVfQyTIa1Y\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/blockquote>\n<p>For the new collaborative design, the trench coat comes adorned with paintings of each band member on the inside lining by the singer.<\/p>\n<p>Other items in the range include a denim jacket and an earflap hat. The collaboration with Blue Flowers comes on the heels of Yard Act recently releasing their acclaimed third album, \u2018You\u2019re Gonna Need A Little Music\u2019, and the first 100 fans to order the trench coat or denim jacket will receive an original print of the new album artwork signed by the band on heavyweight 325 GSM art card.<\/p>\n<div class=\"td-a-ad id_inline_ad1 id_ad_content-horiz-center\"><span class=\"td-adspot-title\"><\/span><\/p>\n<h5 class=\"taboola-mid-article-title\">Recommended<\/h5>\n<div id=\"taboola-mid-article\">\n<\/div>\n<\/div>\n<p>Visit here to browse the range and place pre-orders.<\/p>\n<\/p>\n<figure id=\"attachment_3959656\" aria-describedby=\"caption-attachment-3959656\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3959656\" src=\"https:\/\/www.nme.com\/wp-content\/uploads\/2026\/07\/yard-act-blue-flowers-hat@2000x3000.jpg\" alt=\"Yard Act X Blue Flowers collab Hat\" width=\"2000\" height=\"2930\"><figcaption id=\"caption-attachment-3959656\" class=\"wp-caption-text\">Yard Act X Blue Flowers collab Hat. CREDIT: Press<\/figcaption><\/figure>\n<\/p>\n<figure id=\"attachment_3959657\" aria-describedby=\"caption-attachment-3959657\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-3959657\" src=\"https:\/\/www.nme.com\/wp-content\/uploads\/2026\/07\/yard-act-blue-flowers-jacket@2000x2700.jpg\" alt=\"Yard Act X Blue Flowers collab Jacket\" width=\"2000\" height=\"2622\"><figcaption id=\"caption-attachment-3959657\" class=\"wp-caption-text\">Yard Act X Blue Flowers collab Jacket. CREDIT: Press<\/figcaption><\/figure>\n<p>The paintings of the members inside the trench coat were done by the frontman, and are the latest of his artworks to be made available to the public, following two of his paintings being put on display at the Royal Academy\u2019s Summer Exhibition until August 23.<\/p>\n<div class=\"td-a-ad id_inline_ad2 id_ad_content-horiz-center\"><span class=\"td-adspot-title\">Advertisement<\/span>  <\/p>\n<div id=\"div-gpt-ad-article-2\" class=\"lazy-ad\"><\/div>\n<\/div>\n<p>Back in 2023, Yard Act spoke to <em>NME<\/em> about their hometown residency at the Brudenell Social Club, where they were joined by the likes of Nish Kumar, CMAT and Phill Jupitus \u2013 and all came together to cover Chumbawamba\u2018s hit \u2018Tubthumping\u2019.<\/p>\n<p>Speaking about their then-upcoming single dedicated to the frontman\u2019s trench coat, and how Smith frequently wearing it made it start to \u201csymbolise\u201d something to them.<\/p>\n<p>\u201c[\u2018Trench Coat Museum\u2019] basically about ego, perception, ownership and recognition. I started writing it when I realised what the trench coat had come to symbolise,\u201d the singer said. \u201cThere were multiple people who had gone to fancy dress parties as me, wearing just a trench coat and glasses. That\u2019s funny itself, but I realised how much I loved it but that it had become a cloak to protect me so that I could be this amplified and more obscene version of myself for performance. I\u2019d take the trench coat off and just go back to being me.\u201d<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DbYDgGkoG-m\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/blockquote>\n<p>\u201cThe first trench coat I wore belonged to Ryan and I took it off the coat rack before the first gig we played. He was like, \u2018Are you wearing my coat?\u2019 and I said, \u2018Yeah, it\u2019s funny isn\u2019t it?\u2019 It was a joke and a trope of what post-punk is. I loved it and felt more confident,\u201d he added.<\/p>\n<p>\u201cI was also thinking a lot about why I was obsessed with my own image. I was looking at pictures of myself and seeing what other people see. They see this character and cartoon that I leant into. When you do, you get more out of it. That\u2019s the thing about pop culture: oversized characters get more attention. I was ready to step away from that because I didn\u2019t want to be trapped by it. We have a lot more to give than we\u2019ve given so far.\u201d<\/p>\n<p>\u2018You\u2019re Gonna Need A Little Music\u2019 dropped earlier this month and was given a four-star review from <em>NME<\/em>, which described the band\u2019s third album as seeing them \u201chone in on their truest form\u201d.<\/p>\n<p>\u201cYard Act have never been short of stuff to say, but after all is said and done, perhaps the titular takeaway is to open up our own ears,\u201d it read. \u201cIt\u2019s a mantra that our hot-headed, opinionated world could do with acting on, whether that\u2019s taking some occasional advice from Janey \u2013 or simply just soaking in \u2018a little music\u2019.\u201d<\/p>\n<\/p>\n<p>Ahead of the release, the band also spoke to <em>NME<\/em> about the message behind the songs and their take on the current political climate in the UK.<\/p>\n<p>\u201cI would have many issues with [new PM Andy Burnham stepping in to take over from Keir Starmer],\u201d Smith shared. \u201cI would not be celebrating, but I absolutely know with certainty that whilst we live in a first-past-the-post system \u2013 and whilst Zack Polanski is not polling [well enough] \u2013 I would do anything to keep fascists out.\u201d<\/p>\n<p>\u201cThe division of the left is harrowing. We can\u2019t agree on anything. I do not see Andy Burnham as a shining beacon of hope, but I do see Nigel Farage as a dark, dark entity that must be struck out at all costs.\u201d<\/p>\n<p>Yard Act aren\u2019t the first band to team up with Blue Flowers for a collaboration \u2013 back in 2024 Pete Doherty\u00a0and\u00a0Carl Barat\u00a0designed two new Libertines-inspired jackets exclusively for the menswear brand.<\/p>\n<\/div>\n<\/div>\n<div class=\"td_block_wrap tdb_single_tags tdi_87 td-pb-border-top td_block_template_2\" data-td-block-uid=\"tdi_87\">\n<div class=\"tdb-block-inner td-fix-index\">\n<ul class=\"tdb-tags\">\n<li><span>Related Topics<\/span><\/li>\n<li>Indie<\/li>\n<li>Yard Act<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"wpb_wrapper td_block_wrap vc_raw_html tdi_89 \">\n<div class=\"td-fix-index\">\n<h3>You May Also Like<\/h3>\n<div id=\"taboola-below-article\">\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_column tdi_91  wpb_column 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td-pb-row\">\n<div class=\"vc_column_inner tdi_102  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_wrapper td_block_wrap vc_raw_html tdi_104 \">\n<div class=\"td-fix-index\">\n<h3>More Stories<\/h3>\n<\/div>\n<\/div>\n<div class=\"td_block_wrap td_flex_block_1 tdi_105 td-pb-border-top td_module_flex_1--card td_module_flex_1--card--highlight td_block_template_2 tdc-no-posts td_flex_block\" data-td-block-uid=\"tdi_105\">\n<div class=\"td-block-title-wrap\"><\/div>\n<div id=\"tdi_105\" class=\"td_block_inner td-mc1-wrap\">\n<div class=\"td_module_flex td_module_flex_1 td_module_wrap td-animation-stack\">\n<div class=\"td-module-container td-category-pos-above\">\n<div class=\"td-image-container\">\n<div class=\"td-module-thumb\"><span class=\"entry-thumb td-thumb-css\" data-type=\"css_image\" 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data-img-url=\"https:\/\/www.nme.com\/wp-content\/uploads\/2026\/07\/Opus-Kink-Credit-Maisy-Banks-400x254.jpeg\" data-img-retina-url=\"https:\/\/www.nme.com\/wp-content\/uploads\/2026\/07\/Opus-Kink-Credit-Maisy-Banks-800x508.jpeg\"><\/span><\/div>\n<\/p><\/div>\n<div class=\"td-module-meta-info\">\n                    Album Reviews<\/p>\n<h3 class=\"entry-title td-module-title\">Opus Kink \u2013 \u2018The Sweet Goodbye\u2019 review: a crepuscular debut that might have missed the boat<\/h3>\n<div class=\"td-editor-date\">\n<p>                                                            <span class=\"td-author-date\"><br \/>\n                                                                                                                                                <span class=\"entry-review-stars\"><i class=\"td-icon-star\"><\/i><i class=\"td-icon-star\"><\/i><i class=\"td-icon-star\"><\/i><i class=\"td-icon-star-empty\"><\/i><i class=\"td-icon-star-empty\"><\/i><\/span>               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class=\"td_module_flex td_module_flex_1 td_module_wrap td-animation-stack\">\n<div class=\"td-module-container td-category-pos-above\">\n<div class=\"td-image-container\">\n<div class=\"td-module-thumb\"><span class=\"entry-thumb td-thumb-css\" data-type=\"css_image\" data-img-url=\"https:\/\/www.nme.com\/wp-content\/uploads\/2026\/07\/Graham_Coxon_James_Kelly-400x254.jpg\" data-img-retina-url=\"https:\/\/www.nme.com\/wp-content\/uploads\/2026\/07\/Graham_Coxon_James_Kelly-800x508.jpg\"><\/span><\/div>\n<\/p><\/div>\n<div class=\"td-module-meta-info\">\n                    Music News<\/p>\n<h3 class=\"entry-title td-module-title\">Graham Coxon announces second batch of vinyl reissues for complete solo catalogue<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"td_module_flex td_module_flex_1 td_module_wrap td-animation-stack\">\n<div class=\"td-module-container td-category-pos-above\">\n<div class=\"td-image-container\">\n<div class=\"td-module-thumb\"><span class=\"entry-thumb td-thumb-css\" data-type=\"css_image\" data-img-url=\"https:\/\/www.nme.com\/wp-content\/uploads\/2026\/07\/2026_blocparty_press_2000x1270-400x254.jpg\" data-img-retina-url=\"https:\/\/www.nme.com\/wp-content\/uploads\/2026\/07\/2026_blocparty_press_2000x1270-800x508.jpg\"><\/span><\/div>\n<\/p><\/div>\n<div class=\"td-module-meta-info\">\n                    Music News<\/p>\n<h3 class=\"entry-title td-module-title\">Bloc Party dance through heartbreak on new single \u2018Now We Can\u2019t Be Friends\u2019 and announce UK record store tour<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"td_module_flex td_module_flex_1 td_module_wrap td-animation-stack\">\n<div class=\"td-module-container td-category-pos-above\">\n<div class=\"td-image-container\">\n<div class=\"td-module-thumb\"><span class=\"entry-thumb td-thumb-css\" data-type=\"css_image\" data-img-url=\"https:\/\/www.nme.com\/wp-content\/uploads\/2026\/07\/Fat-Dog-PC-Jeanne-Elbez-153A9602-300dpi-400x254.jpg\" data-img-retina-url=\"https:\/\/www.nme.com\/wp-content\/uploads\/2026\/07\/Fat-Dog-PC-Jeanne-Elbez-153A9602-300dpi-800x508.jpg\"><\/span><\/div>\n<\/p><\/div>\n<div class=\"td-module-meta-info\">\n                    Music News<\/p>\n<h3 class=\"entry-title td-module-title\">Fat Dog paint a picture of \u201ctwo fucking insane people who argue constantly\u201d on manic new single \u2018Shit Love\u2019<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>                    <span class=\"td-page-meta\"><\/span><span class=\"td-page-meta\"><span class=\"td-page-meta\"><\/span><\/span><span class=\"td-page-meta\"><\/span>                <\/article>\n<\/p>\n<div class=\"td_block_wrap tdb_single_content tdi_86 td-pb-border-top td_block_template_2 td-post-content tagdiv-type\" data-td-block-uid=\"tdi_86\">\n<div class=\"tdb-block-inner td-fix-index\">\n<p>Yard Act have joined forces with Manchester based independent clothing brand Blue Flowers to launch a new limited-edition line of clothing.<\/p>\n<ul>\n<li><strong>READ MORE: Yard Act on Andy Burnham, capitalism, and the power of art as community: \u201cNigel Farage is a dark entity that must be struck out at all costs\u201d<br \/>\n<\/strong><\/li>\n<\/ul>\n<p>Available to pre-order now, the new range is fully designed in collaboration with the Leeds indie band, and stock is limited.<\/p>\n<div class=\"td-a-ad id_inline_ad0 id_ad_content-horiz-center\"><span class=\"td-adspot-title\">Advertisement<\/span>  <\/p>\n<div id=\"div-gpt-ad-article-1\"><\/div>\n<\/div>\n<p>A variety of new items have been launched for the collaboration, including a staple of the band\u2019s early days: a trench coat.<\/p>\n<p>Singer James Smith became synonymous with the look during the band\u2019s first few releases, always sporting the outerwear during live shows and photoshoots. In 2023, the band even spoke about putting the look to one side, and released a song called \u2018Trench Coat Museum\u2018.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DbVfQyTIa1Y\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/blockquote>\n<p>For the new collaborative design, the trench coat comes adorned with paintings of each band member on the inside lining by the singer.<\/p>\n<p>Other items in the range include a denim jacket and an earflap hat. The collaboration with Blue Flowers comes on the heels of Yard Act recently releasing their acclaimed third album, \u2018You\u2019re Gonna Need A Little Music\u2019, and the first 100 fans to order the trench coat or denim jacket will receive an original print of the new album artwork signed by the band on heavyweight 325 GSM art card.<\/p>\n<div class=\"td-a-ad id_inline_ad1 id_ad_content-horiz-center\"><span class=\"td-adspot-title\"><\/span><\/p>\n<h5 class=\"taboola-mid-article-title\">Recommended<\/h5>\n<div id=\"taboola-mid-article\">\n<\/div>\n<\/div>\n<p>Visit here to browse the range and place pre-orders.<\/p>\n<\/p>\n<figure id=\"attachment_3959656\" aria-describedby=\"caption-attachment-3959656\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3959656\" src=\"https:\/\/www.nme.com\/wp-content\/uploads\/2026\/07\/yard-act-blue-flowers-hat@2000x3000.jpg\" alt=\"Yard Act X Blue Flowers collab Hat\" width=\"2000\" height=\"2930\"><figcaption id=\"caption-attachment-3959656\" class=\"wp-caption-text\">Yard Act X Blue Flowers collab Hat. CREDIT: Press<\/figcaption><\/figure>\n<\/p>\n<figure id=\"attachment_3959657\" aria-describedby=\"caption-attachment-3959657\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-3959657\" src=\"https:\/\/www.nme.com\/wp-content\/uploads\/2026\/07\/yard-act-blue-flowers-jacket@2000x2700.jpg\" alt=\"Yard Act X Blue Flowers collab Jacket\" width=\"2000\" height=\"2622\"><figcaption id=\"caption-attachment-3959657\" class=\"wp-caption-text\">Yard Act X Blue Flowers collab Jacket. CREDIT: Press<\/figcaption><\/figure>\n<p>The paintings of the members inside the trench coat were done by the frontman, and are the latest of his artworks to be made available to the public, following two of his paintings being put on display at the Royal Academy\u2019s Summer Exhibition until August 23.<\/p>\n<div class=\"td-a-ad id_inline_ad2 id_ad_content-horiz-center\"><span class=\"td-adspot-title\">Advertisement<\/span>  <\/p>\n<div id=\"div-gpt-ad-article-2\" class=\"lazy-ad\"><\/div>\n<\/div>\n<p>Back in 2023, Yard Act spoke to <em>NME<\/em> about their hometown residency at the Brudenell Social Club, where they were joined by the likes of Nish Kumar, CMAT and Phill Jupitus \u2013 and all came together to cover Chumbawamba\u2018s hit \u2018Tubthumping\u2019.<\/p>\n<p>Speaking about their then-upcoming single dedicated to the frontman\u2019s trench coat, and how Smith frequently wearing it made it start to \u201csymbolise\u201d something to them.<\/p>\n<p>\u201c[\u2018Trench Coat Museum\u2019] basically about ego, perception, ownership and recognition. I started writing it when I realised what the trench coat had come to symbolise,\u201d the singer said. \u201cThere were multiple people who had gone to fancy dress parties as me, wearing just a trench coat and glasses. That\u2019s funny itself, but I realised how much I loved it but that it had become a cloak to protect me so that I could be this amplified and more obscene version of myself for performance. I\u2019d take the trench coat off and just go back to being me.\u201d<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DbYDgGkoG-m\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/blockquote>\n<p>\u201cThe first trench coat I wore belonged to Ryan and I took it off the coat rack before the first gig we played. He was like, \u2018Are you wearing my coat?\u2019 and I said, \u2018Yeah, it\u2019s funny isn\u2019t it?\u2019 It was a joke and a trope of what post-punk is. I loved it and felt more confident,\u201d he added.<\/p>\n<p>\u201cI was also thinking a lot about why I was obsessed with my own image. I was looking at pictures of myself and seeing what other people see. They see this character and cartoon that I leant into. When you do, you get more out of it. That\u2019s the thing about pop culture: oversized characters get more attention. I was ready to step away from that because I didn\u2019t want to be trapped by it. We have a lot more to give than we\u2019ve given so far.\u201d<\/p>\n<p>\u2018You\u2019re Gonna Need A Little Music\u2019 dropped earlier this month and was given a four-star review from <em>NME<\/em>, which described the band\u2019s third album as seeing them \u201chone in on their truest form\u201d.<\/p>\n<p>\u201cYard Act have never been short of stuff to say, but after all is said and done, perhaps the titular takeaway is to open up our own ears,\u201d it read. \u201cIt\u2019s a mantra that our hot-headed, opinionated world could do with acting on, whether that\u2019s taking some occasional advice from Janey \u2013 or simply just soaking in \u2018a little music\u2019.\u201d<\/p>\n<\/p>\n<p>Ahead of the release, the band also spoke to <em>NME<\/em> about the message behind the songs and their take on the current political climate in the UK.<\/p>\n<p>\u201cI would have many issues with [new PM Andy Burnham stepping in to take over from Keir Starmer],\u201d Smith shared. \u201cI would not be celebrating, but I absolutely know with certainty that whilst we live in a first-past-the-post system \u2013 and whilst Zack Polanski is not polling [well enough] \u2013 I would do anything to keep fascists out.\u201d<\/p>\n<p>\u201cThe division of the left is harrowing. We can\u2019t agree on anything. I do not see Andy Burnham as a shining beacon of hope, but I do see Nigel Farage as a dark, dark entity that must be struck out at all costs.\u201d<\/p>\n<p>Yard Act aren\u2019t the first band to team up with Blue Flowers for a collaboration \u2013 back in 2024 Pete Doherty\u00a0and\u00a0Carl Barat\u00a0designed two new Libertines-inspired jackets exclusively for the menswear brand.<\/p>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.nme.com\/news\/music\/yard-act-launch-clothing-collaboration-with-blue-flowers-on-trench-coats-denim-jackets-and-more-3959654&#8243;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.nme.com\/wp-content\/uploads\/2026\/07\/yard-act@2000&#215;1270.jpg&#8221;] NewsMusic News Yard Act launch clothing collaboration with Blue Flowers on trench coats, denim jackets and more The trench coat features paintings of each band member, done by frontman James Smith, on the inside lining By Liberty Dunworth 29th July 2026 Yard Act X Blue Flowers collaboration. CREDIT: Press Yard Act have [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,78],"class_list":["post-2068433","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-nme-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2068433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2068433"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2068433\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2068433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2068433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2068433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}