{"id":206736,"date":"2014-04-30T04:21:20","date_gmt":"2014-04-30T01:21:20","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=206736"},"modified":"2014-04-30T04:21:20","modified_gmt":"2014-04-30T01:21:20","slug":"strategii-de-seductie-electorala-liviu-lambrino-expert-in-comunicare-romanul-e-nascut-nemultumit-asa-cum-e-nascut-si-poet","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=206736","title":{"rendered":"Strategii de seduc\u021bie electoral\u0103. Liviu Lambrino, expert \u00een comunicare: Rom\u00e2nul e n\u0103scut nemul\u021bumit, a\u0219a cum e n\u0103scut \u0219i poet"},"content":{"rendered":"
\n

\u201eEurocampioni la fapte\u201d \u2013 sloganul PNL<\/strong><\/p>\n

Probabil e \u00een conformitate cu brief-ul pe care l-au g\u00e2ndit. \u00cen spatele unui mecanism de campanie se ascunde foarte mult research, foarte mult\u0103 cercetare de pia\u021b\u0103. Speciali\u0219tii se uit\u0103 pe aceste studii \u0219i de-acolo ies ni\u0219te mesaje, temeri ale popula\u021biei, teme care e bine s\u0103 fie exploatate. S\u0103 nu uit\u0103m c\u0103 aceast\u0103 campanie este o repeti\u021bie binevenit\u0103 pentru alegerile din toamn\u0103. Se vor testa, deci, ni\u0219te mesaje.<\/p>\n

PDL \u2013 \u201eEuropa \u00een fiecare cas\u0103\u201d<\/strong><\/p>\n

Un mesaj bine inten\u021bionat , e cel mai european ca ADN, \u00eens\u0103 cred c\u0103 domnul care de\u021bine en-gros-ul \u201eEuropa\u201d este foarte fericit, pentru c\u0103 este o campanie de v\u00e2nz\u0103ri foarte bun\u0103.<\/p>\n

PMP \u2013 \u201eMi\u0219carea face schimbarea. Ridic\u0103m Rom\u00e2nia\u201d<\/strong><\/p>\n

Aici intr\u0103m \u00eentr-o zon\u0103 de fashion, foarte bine reprezentat\u0103 ca \u0219i grafic\u0103, e pu\u021bin \u00eensp\u0103im\u00e2nt\u0103tor cum coboar\u0103 cei \u0219ase gigan\u021bi de undeva din ceruri c\u0103lc\u00e2nd \u00een picioare o \u0219osea, un munte, sunt cumva ag\u0103\u021ba\u021bi acolo. E foarte, foarte ciudat, dar a\u0219a e c\u00e2nd \u00ee\u021bi dore\u0219ti s\u0103 faci lucruri mari – pozezi \u00een salvator. Criticile cred c\u0103 sunt inerente. E o execu\u021bie care mai putea fi lucrat\u0103.<\/p>\n

For\u021ba Civic\u0103 \u2013 \u201eSchimb\u0103-i cu FOR\u021aA!\u201d<\/strong><\/p>\n

Apreciez umorul fin al biroului de campanie, care l-a dotat pe stimabilul domn cu o dub\u0103 albastr\u0103, care se potrive\u0219te \u00eent\u00e2mpl\u0103tor foarte bine cu sloganul: Schimb\u0103-i cu FOR\u021aA \u0219i o dub\u0103 care seam\u0103n\u0103 cu o dub\u0103 de poli\u021bie este fix ce trebuie!<\/p>\n

PSD \u2013 \u201eM\u00e2ndri c\u0103 suntem rom\u00e2ni\u201d; \u201eRom\u00e2nia puternic\u0103 \u00een Europa\u201d; \u201eUSL tr\u0103ie\u0219te\u201d<\/strong><\/p>\n

\u00cen teorie se spune c\u0103 e bine s\u0103 avem un singur mesaj pentru a nu ne pierde coeren\u021ba. Aceast\u0103 campanie, de\u0219i pare cel mai bine lucrat\u0103, pare c\u0103 are cea mai mult\u0103 carne pe oase, dar \u00eencearc\u0103 s\u0103 spun\u0103 prea multe lucruri \u00eentr-un singur layout. Observ\u0103m aceast\u0103 m\u00e2ndrie \u2013 e ciudat s\u0103-\u021bi afirmi foarte mult identitatea na\u021bional\u0103 \u00een pentru campania euroaparlamentare. Cred c\u0103 undeva exist\u0103 o team\u0103 c\u0103 s-ar putea pierde identitatea na\u021bional\u0103, eventual problemele din Ucraina s\u0103 nu ne afecteze \u0219i pe noi \u00een acela\u0219i fel, cred c\u0103 se capitalizeaz\u0103 pe aceast\u0103 tem\u0103.<\/p>\n

Concluzii<\/h5>\n

Energie nu am sim\u021bit \u00een debutul acestei campanii electorale, am sim\u021bit obliga\u021bia partidelor de a comunica \u0219i faptul c\u0103 au oportunitate s\u0103 vorbeasc\u0103 cu electoratul. Cred c\u0103 se \u00eent\u00e2mpl\u0103 lucrurile la fel cu \u00eengr\u0103\u0219atul porcului \u00een Ajun, cred c\u0103 fiecare partid \u0219tie foarte bine pe ce electorat se bazeaz\u0103 \u00een principiu \u0219i \u00eencearc\u0103 s\u0103 sensibilizeze un public-\u021bint\u0103.<\/p>\n

Din punct de vedere al coreren\u021bei comunic\u0103rii, eviden\u021biez campania celor de la PSD, care pare c\u0103 este g\u00e2ndit\u0103 ca o campanie-umbrel\u0103, cu mesaje secundare, alte mesaje ar putea ap\u0103rea pe parcurs, \u00een func\u021bie de evolu\u021bii.<\/p>\n<\/div>\n

Source URL: https:\/\/www.digi24.ro\/stiri\/actualitate\/politica\/strategii-de-seductie-electorala-liviu-lambrino-expert-in-comunicare-romanul-e-nascut-nemultumit-asa-cum-e-nascut-si-poet-236659<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201eEurocampioni la fapte\u201d \u2013 sloganul PNL Probabil e \u00een conformitate cu brief-ul pe care l-au g\u00e2ndit. \u00cen spatele unui mecanism de campanie se ascunde foarte mult research, foarte mult\u0103 cercetare de pia\u021b\u0103. Speciali\u0219tii se uit\u0103 pe aceste studii \u0219i de-acolo ies ni\u0219te mesaje, temeri ale popula\u021biei, teme care e bine s\u0103 fie exploatate. S\u0103 nu […]<\/p>\n","protected":false},"author":1,"featured_media":206737,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[11],"class_list":["post-206736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-digi24"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/206736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=206736"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/206736\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/206737"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=206736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=206736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=206736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}