{"id":2065693,"date":"2026-07-15T15:48:52","date_gmt":"2026-07-15T12:48:52","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2065693"},"modified":"2026-07-15T15:48:52","modified_gmt":"2026-07-15T12:48:52","slug":"this-dining-experience-questions-everything-you-know-about-coffee","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2065693","title":{"rendered":"This Dining Experience Questions Everything You Know About Coffee"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F14%2Fcoffee-omakase-london-katsute-100-inside-info-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;]<\/p>\n<div class=\"col-post-body col\">\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Food &amp; Beverage\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time>Jul 15, 2026<\/time><\/p><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li>\n<p>                <span class=\"hype-count grey\"><br \/>\n             582<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n                                                                                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<\/li>\n<li>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p>\n<\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Angelee Kholia<\/span><\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container portrait inner-media\" data-group-cells=\"2\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"This Dining Experience Questions Everything You Know About Coffee\">\n<div class=\"hb-gallery before-booted full-screen-enabled  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omakase kevin jiang london katsute 100 japanese mixologist catimor coffee specialist artisanal spring menu Figs + Daisies drinks tea culinary trend 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omakase kevin jiang london katsute 100 japanese mixologist catimor coffee specialist artisanal spring menu Figs + Daisies drinks tea culinary trend dishes&quot;,&quot;width&quot;:853,&quot;height&quot;:1280,&quot;credit&quot;:null,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F14%2Fcoffee-omakase-london-katsute-100-inside-info-3.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F14%2Fcoffee-omakase-london-katsute-100-inside-info-3.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F14%2Fcoffee-omakase-london-katsute-100-inside-info-3.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F14%2Fcoffee-omakase-london-katsute-100-inside-info-3.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F14%2Fcoffee-omakase-london-katsute-100-inside-info-3.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/07\/14\/coffee-omakase-london-katsute-100-inside-info-3.jpg&quot;,&quot;alt&quot;:&quot;coffee omakase kevin jiang london katsute 100 japanese mixologist catimor coffee specialist artisanal spring menu Figs + Daisies drinks tea culinary trend dishes&quot;,&quot;width&quot;:853,&quot;height&quot;:1280,&quot;credit&quot;:null,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}}]\" role=\"list\">\n<div class=\"carousel-cell portrait\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F14%2Fcoffee-omakase-london-katsute-100-inside-info-1.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"coffee omakase kevin jiang london katsute 100 japanese mixologist catimor coffee specialist artisanal spring menu Figs + Daisies drinks tea culinary trend dishes\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">1 of 4<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"2\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F14%2Fcoffee-omakase-london-katsute-100-inside-info-2.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"coffee omakase kevin jiang london katsute 100 japanese mixologist catimor coffee specialist artisanal spring menu Figs + Daisies drinks tea culinary trend dishes\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">2 of 4<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"3\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F14%2Fcoffee-omakase-london-katsute-100-inside-info-4.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"coffee omakase kevin jiang london katsute 100 japanese mixologist catimor coffee specialist artisanal spring menu Figs + Daisies drinks tea culinary trend dishes\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">3 of 4<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"4\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F14%2Fcoffee-omakase-london-katsute-100-inside-info-3.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"coffee omakase kevin jiang london katsute 100 japanese mixologist catimor coffee specialist artisanal spring menu Figs + Daisies drinks tea culinary trend dishes\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">4 of 4<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time>Jul 15, 2026<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             582<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-content\">\n<p>Our coffee orders have become highly personalized over the years, suiting our changing palettes and the way we like to start the day. But, if you take coffee out of the morning context, it often doesn\u2019t have a place in lunch or dinner settings. <\/p>\n<p>Kevin Jiang, the mind behind Coffee Omakase, is challenging this notion. Six years ago, the coffee curator found himself gaining an interest in the unique blends available at coffee shops in New York, but felt their flavor profiles weren\u2019t being highlighted to their best potential. \u201cI was working with specialty Hawaiian caf\u00e9 Kona Coffee,\u201d he tells Hypebeast. \u201cI found there was so much context and information around the coffees that didn\u2019t get an opportunity to be shared.\u201d<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;ros&quot;,&quot;article&quot;],&quot;HBSiteCat&quot;:[&quot;food-beverage&quot;,&quot;coffee&quot;,&quot;london&quot;,&quot;coffee-omakase&quot;,&quot;katsute-100&quot;,&quot;kevin-jiang&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;HBArticle&quot;:6753496,&quot;HBBlacklist&quot;:&quot;1&quot;}\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>He went back-to-back experimenting with different dishes, though it wasn\u2019t until the rise of sushi omakase restaurants in his area that the idea for Coffee Omakase was born. Through reimagining the intimate, multi-course format from Japan, he was able to weave various roasts with popular culinary trends. He adds, \u201cI thought of the idea of serving multiple coffees, framed by an introductory and a finishing course so guests taste the differences between the coffees.\u201d\n<\/p>\n<p><q>\u201cMy menus are an extension of my personal experiences in different international coffee scenes.\u201d<\/q>\n<\/p>\n<p>After trialling Coffee Omakase in New York\u2019s East Village, he brought it over to Katsute 100 in London, where we meet the coffee curator to taste the Spring 2026 menu. Now on its third edition, Jiang has thoughtfully refined the concept in tune with the seasons. Quickly getting a sense for his approach, the tasting opens with an Osmanthus tea that serves as an introduction to the coffee courses. This is followed by a series of Catimor coffees from China and Vietnam as well as the signature drink, Figs + Daisies, which features an oolong tea infused with Mexican washed\u2011processed bourbon coffee. To finish, a layered tart made in collaboration with the caf\u00e9 brings a sweet yet comforting end to the fruity notes of the drinks.\n<\/p>\n<p>For the most knowledgeable of coffee connoisseurs, the menu presents itself as an opportunity to discover new coffee roasts sourced from different countries across the globe. But for those just starting out in the world of artisanal blends, it\u2019s an eye-opening experience into how coffee can be the star of fine dining with its complex profiles lending to the flavors of seasonal dishes.\n<\/p>\n<p>Hypebeast caught up with Kevin Jiang after the tasting to find out more about the encounters that led to founding Coffee Omakase. Read the full interview below.\n<\/p>\n<p><strong>Hypebeast: How does your journey inform the creation of the menus?<\/strong>\n<\/p>\n<p>Kevin Jiang: My menus are an extension of my personal experiences in different international coffee scenes. When I was preparing the spring menu, I found myself drawn to the rise of specialty coffee where I\u2019m from in Shanghai and wanted that to be woven into the story. I also wanted to spotlight local roasters like Killbean and Zero to One, who are focused on representing coffee culture from different regions across Asia. Their approach aligns with how I think about coffee as both a beverage and a cultural expression.\n<\/p>\n<p><strong>What did you learn from testing the concept in New York?<\/strong>\n<\/p>\n<p>The testing taught me a few key things. First, storytelling comes first. The coffee needs to taste good, but it\u2019s the context that makes it truly interesting. Second, non\u2011alcoholic experiences are gaining momentum. Younger audiences are drinking less and caring more about their health, so a strictly non\u2011alcoholic menu is seen as a feature, not a drawback. Lastly, experiences are worth paying for. Guests genuinely want to learn and having someone guide them through a tasting, especially when context and storytelling is something they value.\n<\/p>\n<p><strong>What was the idea behind making this an intimate experience rather than a larger event?<\/strong>\n<\/p>\n<p>I\u2019ve always loved ordering great coffees, sitting at the bar and nerding out with the barista. But in reality, baristas are usually too busy for extensive conversation, so I wanted to create a space where, for over 90 minutes, we could slow down and genuinely engage over coffee. It\u2019s a vessel for connection, yet when we \u201cgo and get a coffee,\u201d we rarely talk about the coffee itself.\n<\/p>\n<p>The omakase environment creates a uniquely intimate space to spotlight each coffee, give it context, and explain why it\u2019s special. It\u2019s also a space where guests and I can connect over our shared passion for coffee, with the drink as the central thread tying the experience together. It also allows me to guarantee the quality of the drinks and the service, focusing all of my energy on the coffee and the guests in front of me rather than trying to manage a large crowd and try to scale quality.\n<\/p>\n<p><q>\u201cIt\u2019s a vessel for connection, yet when we \u201cgo and get a coffee,\u201d we rarely talk about the coffee itself.\u201d<\/q>\n<\/p>\n<p><strong>In what ways does Coffee Omakase typically surprise guests?<\/strong>\n<\/p>\n<p>The signature drink, Figs + Daisies, is usually the biggest surprise. Signature coffee drinks are very popular in parts of Asia, but they\u2019re still a relatively emerging trend in London, so guests are often pleasantly caught off guard by how layered and expressive that course can be. Many Londoners are also surprised to find that an iced filter can be simultaneously strong, light, and deeply flavourful.\n<\/p>\n<p>Beyond the menu itself, guests tend to be struck by the presentation of each drink and by how social and intimate the sessions feel. The combination of theater and genuine conversation isn\u2019t something they typically expect from a coffee experience.\n<\/p>\n<p><strong>How do you want to continue pushing the boundaries of specialty coffee? Is there a culinary scene you want to incorporate into future menus?<\/strong>\n<\/p>\n<p>I\u2019m simultaneously focused on pushing the boundaries of coffee as an ingredient via creative signature drinks, and also pushing the boundaries of how specialty coffee is served. I want every element of the experience to feel carefully considered and meticulously designed, with the barista trusted to lead guests through a thoughtful tasting menu. I\u2019m excited to continue experimenting with mixology\u2011driven techniques such as gastronomy, hydrosols, and different distillation methods, and to continue to be inspired by different cultures across the world.\n<\/p>\n<\/p>\n<p><\/p>\n<blockquote data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Da0jYtIs8yj\/?utm_source=ig_embed&amp;utm_campaign=loading\" class=\"instagram-media\" data-instgrm-version=\"14\">\n<div>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>A post shared by HYPEBEAST (@hypebeast)\n<\/p>\n<\/div>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6759272\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>Charli XCX &#8216;Brat&#8217; 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Portrait Joins London&apos;s National Portrait Gallery\" data-post-box data-layer-item-id=\"6759272\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n<div class=\"post-box-image-container fixed-ratio-3-2\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" class=\"img-fluid lazy-load\" alt=\"Charli XCX &apos;Brat&apos; Portrait Joins London&apos;s National Portrait Gallery\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2Fcharli-xcx-portrait-harley-weir-london-national-portrait-gallery-acquisition-0.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=750&amp;h=500\"><\/div>\n<div class=\"post-box-content-container\">\n<div class=\"post-box-content-title\">\n<h2><span>Charli XCX &#8216;Brat&#8217; Portrait Joins London&#8217;s National Portrait Gallery<\/span><\/h2>\n<\/div>\n<div class=\"post-box-content-excerpt\">\n                                Shot by British photographer Harley Weir.\n                        <\/div>\n<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<div class=\"swiper-slide\">\n<div id=\"city-related-post-2\">\n<div id=\"post-6757093\" class=\"post-box-container city-box \" data-permalink=\"https:\/\/hypebeast.com\/2026\/7\/okuda-san-miguel-brings-ancestral-futurism-to-w1-curates\" data-title=\"Okuda San Miguel Brings \u2018Ancestral Futurism\u2019 to W1 Curates\" data-post-box data-layer-item-id=\"6757093\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n<div class=\"post-box-image-container fixed-ratio-3-2\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" class=\"img-fluid lazy-load\" alt=\"Okuda San Miguel Brings \u2018Ancestral Futurism\u2019 to W1 Curates\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F22%2Fokuda-san-miguel-brings-ancestral-futurism-to-w1-curates-0.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=750&amp;h=500\"><\/div>\n<div class=\"post-box-content-container\">\n<div class=\"post-box-content-title\">\n<h2><span>Okuda San Miguel Brings \u2018Ancestral Futurism\u2019 to W1 Curates<\/span><\/h2>\n<\/div>\n<div class=\"post-box-content-excerpt\">\n                                Featuring his geometric figures, bold colors and hybrid creatures through large-scale digital environments.\n                        <\/div>\n<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>    Looking for more suggestions for London?<i class=\"icon icon-right-arrow\"><\/i>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"widget-newsletter-form\">\n<div class=\"hb-input-group\"><\/div>\n<p class=\"errors\">\n<\/p><\/div>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Angelee Kholia<\/span><\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    CoffeeLondonCoffee OmakaseKatsute 100Kevin Jiang\n                                                            <\/p><\/div>\n<\/p><\/div>\n<div class=\"teads-adcall\"><\/div>\n<div data-adunit=\"HBENGLOB_BTF_POLL\" class=\"adunit ad-poll\" data-freestar-ad=\"__1x1 __2x2\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;category&quot;,&quot;ros&quot;],&quot;HBSiteCat&quot;:[&quot;coffee-omakase-london-katsute-100-inside-info&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;adPosition&quot;:[&quot;bottom&quot;],&quot;sortable&quot;:&quot;false&quot;}\"><\/div>\n<section class=\"post__body__author_info\">\n<div class=\"post__body__author_info__inner\">\n<div class=\"post__body__author_info__body\">\n<p>                    Angelee Kholia<\/p>\n<p>                                    <span class=\"post__body__author_info__title\">Creative Editor<\/span>\n                            <\/div>\n<\/p><\/div>\n<div class=\"post__body__author_info__bio_wrapper\">\n<p class=\"post__body__author_info__bio\">Angelee Kholia is a Creative Editor focused on telling the stories behind commercial campaigns for brands such as Nike, The North Face, BMW, Belstaff and Asahi. Her experience working in UK\u2019s cross-section of fashion, culture and art has enabled her to bring a unique lens to partnership content, particularly features and deep dives as well as interviews with next-gen creative talent.<\/p>\n<\/p><\/div>\n<\/section>\n<\/footer>\n<div class=\"sponsored-content row\">\n<div class=\"aftercontent-wrapper\">\n<div class=\"aftercontent-clipper\">\n<div class=\"aftercontent-inner\">\n            <!-- Tag ID: HBENGLOB_BTF_AFTERCONTENT --><\/p>\n<div class=\"post-article adunit sticky-post aftercontent\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_BTF_AFTERCONTENT\" 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                                                                                                         <time>Jul 15, 2026<\/time><\/p><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li>\n<p>                <span class=\"hype-count grey\"><br \/>\n             582<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n                                                                                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<\/li>\n<li>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p>\n<\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Angelee Kholia<\/span><\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container portrait inner-media\" data-group-cells=\"2\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"This Dining Experience Questions Everything You Know About Coffee\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" data-images=\"[{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F14%2Fcoffee-omakase-london-katsute-100-inside-info-1.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F14%2Fcoffee-omakase-london-katsute-100-inside-info-1.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F14%2Fcoffee-omakase-london-katsute-100-inside-info-1.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F14%2Fcoffee-omakase-london-katsute-100-inside-info-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F14%2Fcoffee-omakase-london-katsute-100-inside-info-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/07\/14\/coffee-omakase-london-katsute-100-inside-info-1.jpg&quot;,&quot;alt&quot;:&quot;coffee omakase kevin jiang london katsute 100 japanese mixologist catimor coffee specialist artisanal spring menu Figs + Daisies drinks tea culinary trend 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dishes&quot;,&quot;width&quot;:853,&quot;height&quot;:1280,&quot;credit&quot;:null,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F14%2Fcoffee-omakase-london-katsute-100-inside-info-4.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F14%2Fcoffee-omakase-london-katsute-100-inside-info-4.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F14%2Fcoffee-omakase-london-katsute-100-inside-info-4.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F14%2Fcoffee-omakase-london-katsute-100-inside-info-4.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F14%2Fcoffee-omakase-london-katsute-100-inside-info-4.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/07\/14\/coffee-omakase-london-katsute-100-inside-info-4.jpg&quot;,&quot;alt&quot;:&quot;coffee omakase kevin jiang london katsute 100 japanese mixologist catimor coffee specialist artisanal spring menu Figs + Daisies drinks tea culinary trend dishes&quot;,&quot;width&quot;:853,&quot;height&quot;:1280,&quot;credit&quot;:null,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F14%2Fcoffee-omakase-london-katsute-100-inside-info-3.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F14%2Fcoffee-omakase-london-katsute-100-inside-info-3.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F14%2Fcoffee-omakase-london-katsute-100-inside-info-3.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F14%2Fcoffee-omakase-london-katsute-100-inside-info-3.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F14%2Fcoffee-omakase-london-katsute-100-inside-info-3.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/07\/14\/coffee-omakase-london-katsute-100-inside-info-3.jpg&quot;,&quot;alt&quot;:&quot;coffee omakase kevin jiang london katsute 100 japanese mixologist catimor coffee specialist artisanal spring menu Figs + Daisies drinks tea culinary trend dishes&quot;,&quot;width&quot;:853,&quot;height&quot;:1280,&quot;credit&quot;:null,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}}]\" role=\"list\">\n<div class=\"carousel-cell portrait\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F14%2Fcoffee-omakase-london-katsute-100-inside-info-1.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"coffee omakase kevin jiang london katsute 100 japanese mixologist catimor coffee specialist artisanal spring menu Figs + Daisies drinks tea culinary trend dishes\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">1 of 4<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"2\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F14%2Fcoffee-omakase-london-katsute-100-inside-info-2.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"coffee omakase kevin jiang london katsute 100 japanese mixologist catimor coffee specialist artisanal spring menu Figs + Daisies drinks tea culinary trend dishes\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">2 of 4<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"3\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F14%2Fcoffee-omakase-london-katsute-100-inside-info-4.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"coffee omakase kevin jiang london katsute 100 japanese mixologist catimor coffee specialist artisanal spring menu Figs + Daisies drinks tea culinary trend dishes\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">3 of 4<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"4\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F14%2Fcoffee-omakase-london-katsute-100-inside-info-3.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"coffee omakase kevin jiang london katsute 100 japanese mixologist catimor coffee specialist artisanal spring menu Figs + Daisies drinks tea culinary trend dishes\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">4 of 4<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time>Jul 15, 2026<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             582<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-content\">\n<p>Our coffee orders have become highly personalized over the years, suiting our changing palettes and the way we like to start the day. But, if you take coffee out of the morning context, it often doesn\u2019t have a place in lunch or dinner settings. <\/p>\n<p>Kevin Jiang, the mind behind Coffee Omakase, is challenging this notion. Six years ago, the coffee curator found himself gaining an interest in the unique blends available at coffee shops in New York, but felt their flavor profiles weren\u2019t being highlighted to their best potential. \u201cI was working with specialty Hawaiian caf\u00e9 Kona Coffee,\u201d he tells Hypebeast. \u201cI found there was so much context and information around the coffees that didn\u2019t get an opportunity to be shared.\u201d<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;ros&quot;,&quot;article&quot;],&quot;HBSiteCat&quot;:[&quot;food-beverage&quot;,&quot;coffee&quot;,&quot;london&quot;,&quot;coffee-omakase&quot;,&quot;katsute-100&quot;,&quot;kevin-jiang&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;HBArticle&quot;:6753496,&quot;HBBlacklist&quot;:&quot;1&quot;}\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>He went back-to-back experimenting with different dishes, though it wasn\u2019t until the rise of sushi omakase restaurants in his area that the idea for Coffee Omakase was born. Through reimagining the intimate, multi-course format from Japan, he was able to weave various roasts with popular culinary trends. He adds, \u201cI thought of the idea of serving multiple coffees, framed by an introductory and a finishing course so guests taste the differences between the coffees.\u201d\n<\/p>\n<p><q>\u201cMy menus are an extension of my personal experiences in different international coffee scenes.\u201d<\/q>\n<\/p>\n<p>After trialling Coffee Omakase in New York\u2019s East Village, he brought it over to Katsute 100 in London, where we meet the coffee curator to taste the Spring 2026 menu. Now on its third edition, Jiang has thoughtfully refined the concept in tune with the seasons. Quickly getting a sense for his approach, the tasting opens with an Osmanthus tea that serves as an introduction to the coffee courses. This is followed by a series of Catimor coffees from China and Vietnam as well as the signature drink, Figs + Daisies, which features an oolong tea infused with Mexican washed\u2011processed bourbon coffee. To finish, a layered tart made in collaboration with the caf\u00e9 brings a sweet yet comforting end to the fruity notes of the drinks.\n<\/p>\n<p>For the most knowledgeable of coffee connoisseurs, the menu presents itself as an opportunity to discover new coffee roasts sourced from different countries across the globe. But for those just starting out in the world of artisanal blends, it\u2019s an eye-opening experience into how coffee can be the star of fine dining with its complex profiles lending to the flavors of seasonal dishes.\n<\/p>\n<p>Hypebeast caught up with Kevin Jiang after the tasting to find out more about the encounters that led to founding Coffee Omakase. Read the full interview below.\n<\/p>\n<p><strong>Hypebeast: How does your journey inform the creation of the menus?<\/strong>\n<\/p>\n<p>Kevin Jiang: My menus are an extension of my personal experiences in different international coffee scenes. When I was preparing the spring menu, I found myself drawn to the rise of specialty coffee where I\u2019m from in Shanghai and wanted that to be woven into the story. I also wanted to spotlight local roasters like Killbean and Zero to One, who are focused on representing coffee culture from different regions across Asia. Their approach aligns with how I think about coffee as both a beverage and a cultural expression.\n<\/p>\n<p><strong>What did you learn from testing the concept in New York?<\/strong>\n<\/p>\n<p>The testing taught me a few key things. First, storytelling comes first. The coffee needs to taste good, but it\u2019s the context that makes it truly interesting. Second, non\u2011alcoholic experiences are gaining momentum. Younger audiences are drinking less and caring more about their health, so a strictly non\u2011alcoholic menu is seen as a feature, not a drawback. Lastly, experiences are worth paying for. Guests genuinely want to learn and having someone guide them through a tasting, especially when context and storytelling is something they value.\n<\/p>\n<p><strong>What was the idea behind making this an intimate experience rather than a larger event?<\/strong>\n<\/p>\n<p>I\u2019ve always loved ordering great coffees, sitting at the bar and nerding out with the barista. But in reality, baristas are usually too busy for extensive conversation, so I wanted to create a space where, for over 90 minutes, we could slow down and genuinely engage over coffee. It\u2019s a vessel for connection, yet when we \u201cgo and get a coffee,\u201d we rarely talk about the coffee itself.\n<\/p>\n<p>The omakase environment creates a uniquely intimate space to spotlight each coffee, give it context, and explain why it\u2019s special. It\u2019s also a space where guests and I can connect over our shared passion for coffee, with the drink as the central thread tying the experience together. It also allows me to guarantee the quality of the drinks and the service, focusing all of my energy on the coffee and the guests in front of me rather than trying to manage a large crowd and try to scale quality.\n<\/p>\n<p><q>\u201cIt\u2019s a vessel for connection, yet when we \u201cgo and get a coffee,\u201d we rarely talk about the coffee itself.\u201d<\/q>\n<\/p>\n<p><strong>In what ways does Coffee Omakase typically surprise guests?<\/strong>\n<\/p>\n<p>The signature drink, Figs + Daisies, is usually the biggest surprise. Signature coffee drinks are very popular in parts of Asia, but they\u2019re still a relatively emerging trend in London, so guests are often pleasantly caught off guard by how layered and expressive that course can be. Many Londoners are also surprised to find that an iced filter can be simultaneously strong, light, and deeply flavourful.\n<\/p>\n<p>Beyond the menu itself, guests tend to be struck by the presentation of each drink and by how social and intimate the sessions feel. The combination of theater and genuine conversation isn\u2019t something they typically expect from a coffee experience.\n<\/p>\n<p><strong>How do you want to continue pushing the boundaries of specialty coffee? Is there a culinary scene you want to incorporate into future menus?<\/strong>\n<\/p>\n<p>I\u2019m simultaneously focused on pushing the boundaries of coffee as an ingredient via creative signature drinks, and also pushing the boundaries of how specialty coffee is served. I want every element of the experience to feel carefully considered and meticulously designed, with the barista trusted to lead guests through a thoughtful tasting menu. I\u2019m excited to continue experimenting with mixology\u2011driven techniques such as gastronomy, hydrosols, and different distillation methods, and to continue to be inspired by different cultures across the world.\n<\/p>\n<\/p>\n<p><\/p>\n<blockquote data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Da0jYtIs8yj\/?utm_source=ig_embed&amp;utm_campaign=loading\" class=\"instagram-media\" data-instgrm-version=\"14\">\n<div>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>A post shared by HYPEBEAST (@hypebeast)\n<\/p>\n<\/div>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6759272\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>Charli XCX &#8216;Brat&#8217; 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Portrait Joins London&apos;s National Portrait Gallery\" data-post-box data-layer-item-id=\"6759272\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n<div class=\"post-box-image-container fixed-ratio-3-2\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" class=\"img-fluid lazy-load\" alt=\"Charli XCX &apos;Brat&apos; Portrait Joins London&apos;s National Portrait Gallery\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2Fcharli-xcx-portrait-harley-weir-london-national-portrait-gallery-acquisition-0.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=750&amp;h=500\"><\/div>\n<div class=\"post-box-content-container\">\n<div class=\"post-box-content-title\">\n<h2><span>Charli XCX &#8216;Brat&#8217; Portrait Joins London&#8217;s National Portrait Gallery<\/span><\/h2>\n<\/div>\n<div class=\"post-box-content-excerpt\">\n                                Shot by British photographer Harley Weir.\n                        <\/div>\n<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<div class=\"swiper-slide\">\n<div id=\"city-related-post-2\">\n<div id=\"post-6757093\" class=\"post-box-container city-box \" data-permalink=\"https:\/\/hypebeast.com\/2026\/7\/okuda-san-miguel-brings-ancestral-futurism-to-w1-curates\" data-title=\"Okuda San Miguel Brings \u2018Ancestral Futurism\u2019 to W1 Curates\" data-post-box data-layer-item-id=\"6757093\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n<div class=\"post-box-image-container fixed-ratio-3-2\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" class=\"img-fluid lazy-load\" alt=\"Okuda San Miguel Brings \u2018Ancestral Futurism\u2019 to W1 Curates\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F22%2Fokuda-san-miguel-brings-ancestral-futurism-to-w1-curates-0.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=750&amp;h=500\"><\/div>\n<div class=\"post-box-content-container\">\n<div class=\"post-box-content-title\">\n<h2><span>Okuda San Miguel Brings \u2018Ancestral Futurism\u2019 to W1 Curates<\/span><\/h2>\n<\/div>\n<div class=\"post-box-content-excerpt\">\n                                Featuring his geometric figures, bold colors and hybrid creatures through large-scale digital environments.\n                        <\/div>\n<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>    Looking for more suggestions for London?<i class=\"icon icon-right-arrow\"><\/i>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"widget-newsletter-form\">\n<div class=\"hb-input-group\"><\/div>\n<p class=\"errors\">\n<\/p><\/div>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Angelee Kholia<\/span><\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    CoffeeLondonCoffee OmakaseKatsute 100Kevin Jiang\n                                                            <\/p><\/div>\n<\/p><\/div>\n<div class=\"teads-adcall\"><\/div>\n<div data-adunit=\"HBENGLOB_BTF_POLL\" class=\"adunit ad-poll\" data-freestar-ad=\"__1x1 __2x2\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;category&quot;,&quot;ros&quot;],&quot;HBSiteCat&quot;:[&quot;coffee-omakase-london-katsute-100-inside-info&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;adPosition&quot;:[&quot;bottom&quot;],&quot;sortable&quot;:&quot;false&quot;}\"><\/div>\n<section class=\"post__body__author_info\">\n<div class=\"post__body__author_info__inner\">\n<div class=\"post__body__author_info__body\">\n<p>                    Angelee Kholia<\/p>\n<p>                                    <span class=\"post__body__author_info__title\">Creative Editor<\/span>\n                            <\/div>\n<\/p><\/div>\n<div class=\"post__body__author_info__bio_wrapper\">\n<p class=\"post__body__author_info__bio\">Angelee Kholia is a Creative Editor focused on telling the stories behind commercial campaigns for brands such as Nike, The North Face, BMW, Belstaff and Asahi. Her experience working in UK\u2019s cross-section of fashion, culture and art has enabled her to bring a unique lens to partnership content, particularly features and deep dives as well as interviews with next-gen creative talent.<\/p>\n<\/p><\/div>\n<\/section>\n<\/footer>\n<div class=\"sponsored-content row\">\n<div class=\"aftercontent-wrapper\">\n<div class=\"aftercontent-clipper\">\n<div class=\"aftercontent-inner\">\n            <!-- Tag ID: HBENGLOB_BTF_AFTERCONTENT --><\/p>\n<div class=\"post-article adunit sticky-post aftercontent\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_BTF_AFTERCONTENT\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;ros&quot;,&quot;article&quot;],&quot;HBSiteCat&quot;:[&quot;food-beverage&quot;,&quot;coffee&quot;,&quot;london&quot;,&quot;coffee-omakase&quot;,&quot;katsute-100&quot;,&quot;kevin-jiang&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;HBArticle&quot;:6753496,&quot;HBBlacklist&quot;:&quot;1&quot;}\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/article><\/div>\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Food &amp; Beverage\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time>Jul 15, 2026<\/time><\/p><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li>\n<p>                <span class=\"hype-count grey\"><br \/>\n             582<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n                                                                                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<\/li>\n<li>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p>\n<\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Angelee Kholia<\/span><\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Food &amp; Beverage\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time>Jul 15, 2026<\/time><\/p><\/div>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Angelee Kholia<\/span><\/p><\/div>\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container portrait inner-media\" data-group-cells=\"2\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"This Dining Experience Questions Everything You Know About Coffee\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" 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omakase kevin jiang london katsute 100 japanese mixologist catimor coffee specialist artisanal spring menu Figs + Daisies drinks tea culinary trend 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omakase kevin jiang london katsute 100 japanese mixologist catimor coffee specialist artisanal spring menu Figs + Daisies drinks tea culinary trend dishes&quot;,&quot;width&quot;:853,&quot;height&quot;:1280,&quot;credit&quot;:null,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F14%2Fcoffee-omakase-london-katsute-100-inside-info-3.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F14%2Fcoffee-omakase-london-katsute-100-inside-info-3.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F14%2Fcoffee-omakase-london-katsute-100-inside-info-3.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F14%2Fcoffee-omakase-london-katsute-100-inside-info-3.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F14%2Fcoffee-omakase-london-katsute-100-inside-info-3.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/07\/14\/coffee-omakase-london-katsute-100-inside-info-3.jpg&quot;,&quot;alt&quot;:&quot;coffee omakase kevin jiang london katsute 100 japanese mixologist catimor coffee specialist artisanal spring menu Figs + Daisies drinks tea culinary trend dishes&quot;,&quot;width&quot;:853,&quot;height&quot;:1280,&quot;credit&quot;:null,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}}]\" role=\"list\">\n<div class=\"carousel-cell portrait\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F14%2Fcoffee-omakase-london-katsute-100-inside-info-1.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"coffee omakase kevin jiang london katsute 100 japanese mixologist catimor coffee specialist artisanal spring menu Figs + Daisies drinks tea culinary trend dishes\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">1 of 4<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"2\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F14%2Fcoffee-omakase-london-katsute-100-inside-info-2.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"coffee omakase kevin jiang london katsute 100 japanese mixologist catimor coffee specialist artisanal spring menu Figs + Daisies drinks tea culinary trend dishes\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">2 of 4<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"3\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F14%2Fcoffee-omakase-london-katsute-100-inside-info-4.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"coffee omakase kevin jiang london katsute 100 japanese mixologist catimor coffee specialist artisanal spring menu Figs + Daisies drinks tea culinary trend dishes\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">3 of 4<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"4\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F14%2Fcoffee-omakase-london-katsute-100-inside-info-3.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"coffee omakase kevin jiang london katsute 100 japanese mixologist catimor coffee specialist artisanal spring menu Figs + Daisies drinks tea culinary trend dishes\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">4 of 4<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time>Jul 15, 2026<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             582<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-content\">\n<p>Our coffee orders have become highly personalized over the years, suiting our changing palettes and the way we like to start the day. But, if you take coffee out of the morning context, it often doesn\u2019t have a place in lunch or dinner settings. <\/p>\n<p>Kevin Jiang, the mind behind Coffee Omakase, is challenging this notion. Six years ago, the coffee curator found himself gaining an interest in the unique blends available at coffee shops in New York, but felt their flavor profiles weren\u2019t being highlighted to their best potential. \u201cI was working with specialty Hawaiian caf\u00e9 Kona Coffee,\u201d he tells Hypebeast. \u201cI found there was so much context and information around the coffees that didn\u2019t get an opportunity to be shared.\u201d<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;ros&quot;,&quot;article&quot;],&quot;HBSiteCat&quot;:[&quot;food-beverage&quot;,&quot;coffee&quot;,&quot;london&quot;,&quot;coffee-omakase&quot;,&quot;katsute-100&quot;,&quot;kevin-jiang&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;HBArticle&quot;:6753496,&quot;HBBlacklist&quot;:&quot;1&quot;}\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>He went back-to-back experimenting with different dishes, though it wasn\u2019t until the rise of sushi omakase restaurants in his area that the idea for Coffee Omakase was born. Through reimagining the intimate, multi-course format from Japan, he was able to weave various roasts with popular culinary trends. He adds, \u201cI thought of the idea of serving multiple coffees, framed by an introductory and a finishing course so guests taste the differences between the coffees.\u201d\n<\/p>\n<p><q>\u201cMy menus are an extension of my personal experiences in different international coffee scenes.\u201d<\/q>\n<\/p>\n<p>After trialling Coffee Omakase in New York\u2019s East Village, he brought it over to Katsute 100 in London, where we meet the coffee curator to taste the Spring 2026 menu. Now on its third edition, Jiang has thoughtfully refined the concept in tune with the seasons. Quickly getting a sense for his approach, the tasting opens with an Osmanthus tea that serves as an introduction to the coffee courses. This is followed by a series of Catimor coffees from China and Vietnam as well as the signature drink, Figs + Daisies, which features an oolong tea infused with Mexican washed\u2011processed bourbon coffee. To finish, a layered tart made in collaboration with the caf\u00e9 brings a sweet yet comforting end to the fruity notes of the drinks.\n<\/p>\n<p>For the most knowledgeable of coffee connoisseurs, the menu presents itself as an opportunity to discover new coffee roasts sourced from different countries across the globe. But for those just starting out in the world of artisanal blends, it\u2019s an eye-opening experience into how coffee can be the star of fine dining with its complex profiles lending to the flavors of seasonal dishes.\n<\/p>\n<p>Hypebeast caught up with Kevin Jiang after the tasting to find out more about the encounters that led to founding Coffee Omakase. Read the full interview below.\n<\/p>\n<p><strong>Hypebeast: How does your journey inform the creation of the menus?<\/strong>\n<\/p>\n<p>Kevin Jiang: My menus are an extension of my personal experiences in different international coffee scenes. When I was preparing the spring menu, I found myself drawn to the rise of specialty coffee where I\u2019m from in Shanghai and wanted that to be woven into the story. I also wanted to spotlight local roasters like Killbean and Zero to One, who are focused on representing coffee culture from different regions across Asia. Their approach aligns with how I think about coffee as both a beverage and a cultural expression.\n<\/p>\n<p><strong>What did you learn from testing the concept in New York?<\/strong>\n<\/p>\n<p>The testing taught me a few key things. First, storytelling comes first. The coffee needs to taste good, but it\u2019s the context that makes it truly interesting. Second, non\u2011alcoholic experiences are gaining momentum. Younger audiences are drinking less and caring more about their health, so a strictly non\u2011alcoholic menu is seen as a feature, not a drawback. Lastly, experiences are worth paying for. Guests genuinely want to learn and having someone guide them through a tasting, especially when context and storytelling is something they value.\n<\/p>\n<p><strong>What was the idea behind making this an intimate experience rather than a larger event?<\/strong>\n<\/p>\n<p>I\u2019ve always loved ordering great coffees, sitting at the bar and nerding out with the barista. But in reality, baristas are usually too busy for extensive conversation, so I wanted to create a space where, for over 90 minutes, we could slow down and genuinely engage over coffee. It\u2019s a vessel for connection, yet when we \u201cgo and get a coffee,\u201d we rarely talk about the coffee itself.\n<\/p>\n<p>The omakase environment creates a uniquely intimate space to spotlight each coffee, give it context, and explain why it\u2019s special. It\u2019s also a space where guests and I can connect over our shared passion for coffee, with the drink as the central thread tying the experience together. It also allows me to guarantee the quality of the drinks and the service, focusing all of my energy on the coffee and the guests in front of me rather than trying to manage a large crowd and try to scale quality.\n<\/p>\n<p><q>\u201cIt\u2019s a vessel for connection, yet when we \u201cgo and get a coffee,\u201d we rarely talk about the coffee itself.\u201d<\/q>\n<\/p>\n<p><strong>In what ways does Coffee Omakase typically surprise guests?<\/strong>\n<\/p>\n<p>The signature drink, Figs + Daisies, is usually the biggest surprise. Signature coffee drinks are very popular in parts of Asia, but they\u2019re still a relatively emerging trend in London, so guests are often pleasantly caught off guard by how layered and expressive that course can be. Many Londoners are also surprised to find that an iced filter can be simultaneously strong, light, and deeply flavourful.\n<\/p>\n<p>Beyond the menu itself, guests tend to be struck by the presentation of each drink and by how social and intimate the sessions feel. The combination of theater and genuine conversation isn\u2019t something they typically expect from a coffee experience.\n<\/p>\n<p><strong>How do you want to continue pushing the boundaries of specialty coffee? Is there a culinary scene you want to incorporate into future menus?<\/strong>\n<\/p>\n<p>I\u2019m simultaneously focused on pushing the boundaries of coffee as an ingredient via creative signature drinks, and also pushing the boundaries of how specialty coffee is served. I want every element of the experience to feel carefully considered and meticulously designed, with the barista trusted to lead guests through a thoughtful tasting menu. I\u2019m excited to continue experimenting with mixology\u2011driven techniques such as gastronomy, hydrosols, and different distillation methods, and to continue to be inspired by different cultures across the world.\n<\/p>\n<\/p>\n<p><\/p>\n<blockquote data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Da0jYtIs8yj\/?utm_source=ig_embed&amp;utm_campaign=loading\" class=\"instagram-media\" data-instgrm-version=\"14\">\n<div>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>A post shared by HYPEBEAST (@hypebeast)\n<\/p>\n<\/div>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6759272\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>Charli XCX &#8216;Brat&#8217; 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Portrait Joins London&apos;s National Portrait Gallery\" data-post-box data-layer-item-id=\"6759272\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n<div class=\"post-box-image-container fixed-ratio-3-2\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" class=\"img-fluid lazy-load\" alt=\"Charli XCX &apos;Brat&apos; Portrait Joins London&apos;s National Portrait Gallery\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2Fcharli-xcx-portrait-harley-weir-london-national-portrait-gallery-acquisition-0.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=750&amp;h=500\"><\/div>\n<div class=\"post-box-content-container\">\n<div class=\"post-box-content-title\">\n<h2><span>Charli XCX &#8216;Brat&#8217; Portrait Joins London&#8217;s National Portrait Gallery<\/span><\/h2>\n<\/div>\n<div class=\"post-box-content-excerpt\">\n                                Shot by British photographer Harley Weir.\n                        <\/div>\n<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<div class=\"swiper-slide\">\n<div id=\"city-related-post-2\">\n<div id=\"post-6757093\" class=\"post-box-container city-box \" data-permalink=\"https:\/\/hypebeast.com\/2026\/7\/okuda-san-miguel-brings-ancestral-futurism-to-w1-curates\" data-title=\"Okuda San Miguel Brings \u2018Ancestral Futurism\u2019 to W1 Curates\" data-post-box data-layer-item-id=\"6757093\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n<div class=\"post-box-image-container fixed-ratio-3-2\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" class=\"img-fluid lazy-load\" alt=\"Okuda San Miguel Brings \u2018Ancestral Futurism\u2019 to W1 Curates\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F22%2Fokuda-san-miguel-brings-ancestral-futurism-to-w1-curates-0.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=750&amp;h=500\"><\/div>\n<div class=\"post-box-content-container\">\n<div class=\"post-box-content-title\">\n<h2><span>Okuda San Miguel Brings \u2018Ancestral Futurism\u2019 to W1 Curates<\/span><\/h2>\n<\/div>\n<div class=\"post-box-content-excerpt\">\n                                Featuring his geometric figures, bold colors and hybrid creatures through large-scale digital environments.\n                        <\/div>\n<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>    Looking for more suggestions for London?<i class=\"icon icon-right-arrow\"><\/i>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"widget-newsletter-form\">\n<div class=\"hb-input-group\"><\/div>\n<p class=\"errors\">\n<\/p><\/div>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Angelee Kholia<\/span><\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    CoffeeLondonCoffee OmakaseKatsute 100Kevin Jiang\n                                                            <\/p><\/div>\n<\/p><\/div>\n<div class=\"teads-adcall\"><\/div>\n<div data-adunit=\"HBENGLOB_BTF_POLL\" class=\"adunit ad-poll\" data-freestar-ad=\"__1x1 __2x2\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;category&quot;,&quot;ros&quot;],&quot;HBSiteCat&quot;:[&quot;coffee-omakase-london-katsute-100-inside-info&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;adPosition&quot;:[&quot;bottom&quot;],&quot;sortable&quot;:&quot;false&quot;}\"><\/div>\n<section class=\"post__body__author_info\">\n<div class=\"post__body__author_info__inner\">\n<div class=\"post__body__author_info__body\">\n<p>                    Angelee Kholia<\/p>\n<p>                                    <span class=\"post__body__author_info__title\">Creative Editor<\/span>\n                            <\/div>\n<\/p><\/div>\n<div class=\"post__body__author_info__bio_wrapper\">\n<p class=\"post__body__author_info__bio\">Angelee Kholia is a Creative Editor focused on telling the stories behind commercial campaigns for brands such as Nike, The North Face, BMW, Belstaff and Asahi. Her experience working in UK\u2019s cross-section of fashion, culture and art has enabled her to bring a unique lens to partnership content, particularly features and deep dives as well as interviews with next-gen creative talent.<\/p>\n<\/p><\/div>\n<\/section>\n<\/footer>\n<div class=\"sponsored-content row\">\n<div class=\"aftercontent-wrapper\">\n<div class=\"aftercontent-clipper\">\n<div class=\"aftercontent-inner\">\n            <!-- Tag ID: HBENGLOB_BTF_AFTERCONTENT --><\/p>\n<div class=\"post-article adunit sticky-post aftercontent\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_BTF_AFTERCONTENT\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;ros&quot;,&quot;article&quot;],&quot;HBSiteCat&quot;:[&quot;food-beverage&quot;,&quot;coffee&quot;,&quot;london&quot;,&quot;coffee-omakase&quot;,&quot;katsute-100&quot;,&quot;kevin-jiang&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;HBArticle&quot;:6753496,&quot;HBBlacklist&quot;:&quot;1&quot;}\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/article>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time>Jul 15, 2026<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             582<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time>Jul 15, 2026<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time>Jul 15, 2026<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             582<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<div class=\"post-body-content\">\n<p>Our coffee orders have become highly personalized over the years, suiting our changing palettes and the way we like to start the day. But, if you take coffee out of the morning context, it often doesn\u2019t have a place in lunch or dinner settings. <\/p>\n<p>Kevin Jiang, the mind behind Coffee Omakase, is challenging this notion. Six years ago, the coffee curator found himself gaining an interest in the unique blends available at coffee shops in New York, but felt their flavor profiles weren\u2019t being highlighted to their best potential. \u201cI was working with specialty Hawaiian caf\u00e9 Kona Coffee,\u201d he tells Hypebeast. \u201cI found there was so much context and information around the coffees that didn\u2019t get an opportunity to be shared.\u201d<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;ros&quot;,&quot;article&quot;],&quot;HBSiteCat&quot;:[&quot;food-beverage&quot;,&quot;coffee&quot;,&quot;london&quot;,&quot;coffee-omakase&quot;,&quot;katsute-100&quot;,&quot;kevin-jiang&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;HBArticle&quot;:6753496,&quot;HBBlacklist&quot;:&quot;1&quot;}\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>He went back-to-back experimenting with different dishes, though it wasn\u2019t until the rise of sushi omakase restaurants in his area that the idea for Coffee Omakase was born. Through reimagining the intimate, multi-course format from Japan, he was able to weave various roasts with popular culinary trends. He adds, \u201cI thought of the idea of serving multiple coffees, framed by an introductory and a finishing course so guests taste the differences between the coffees.\u201d\n<\/p>\n<p><q>\u201cMy menus are an extension of my personal experiences in different international coffee scenes.\u201d<\/q>\n<\/p>\n<p>After trialling Coffee Omakase in New York\u2019s East Village, he brought it over to Katsute 100 in London, where we meet the coffee curator to taste the Spring 2026 menu. Now on its third edition, Jiang has thoughtfully refined the concept in tune with the seasons. Quickly getting a sense for his approach, the tasting opens with an Osmanthus tea that serves as an introduction to the coffee courses. This is followed by a series of Catimor coffees from China and Vietnam as well as the signature drink, Figs + Daisies, which features an oolong tea infused with Mexican washed\u2011processed bourbon coffee. To finish, a layered tart made in collaboration with the caf\u00e9 brings a sweet yet comforting end to the fruity notes of the drinks.\n<\/p>\n<p>For the most knowledgeable of coffee connoisseurs, the menu presents itself as an opportunity to discover new coffee roasts sourced from different countries across the globe. But for those just starting out in the world of artisanal blends, it\u2019s an eye-opening experience into how coffee can be the star of fine dining with its complex profiles lending to the flavors of seasonal dishes.\n<\/p>\n<p>Hypebeast caught up with Kevin Jiang after the tasting to find out more about the encounters that led to founding Coffee Omakase. Read the full interview below.\n<\/p>\n<p><strong>Hypebeast: How does your journey inform the creation of the menus?<\/strong>\n<\/p>\n<p>Kevin Jiang: My menus are an extension of my personal experiences in different international coffee scenes. When I was preparing the spring menu, I found myself drawn to the rise of specialty coffee where I\u2019m from in Shanghai and wanted that to be woven into the story. I also wanted to spotlight local roasters like Killbean and Zero to One, who are focused on representing coffee culture from different regions across Asia. Their approach aligns with how I think about coffee as both a beverage and a cultural expression.\n<\/p>\n<p><strong>What did you learn from testing the concept in New York?<\/strong>\n<\/p>\n<p>The testing taught me a few key things. First, storytelling comes first. The coffee needs to taste good, but it\u2019s the context that makes it truly interesting. Second, non\u2011alcoholic experiences are gaining momentum. Younger audiences are drinking less and caring more about their health, so a strictly non\u2011alcoholic menu is seen as a feature, not a drawback. Lastly, experiences are worth paying for. Guests genuinely want to learn and having someone guide them through a tasting, especially when context and storytelling is something they value.\n<\/p>\n<p><strong>What was the idea behind making this an intimate experience rather than a larger event?<\/strong>\n<\/p>\n<p>I\u2019ve always loved ordering great coffees, sitting at the bar and nerding out with the barista. But in reality, baristas are usually too busy for extensive conversation, so I wanted to create a space where, for over 90 minutes, we could slow down and genuinely engage over coffee. It\u2019s a vessel for connection, yet when we \u201cgo and get a coffee,\u201d we rarely talk about the coffee itself.\n<\/p>\n<p>The omakase environment creates a uniquely intimate space to spotlight each coffee, give it context, and explain why it\u2019s special. It\u2019s also a space where guests and I can connect over our shared passion for coffee, with the drink as the central thread tying the experience together. It also allows me to guarantee the quality of the drinks and the service, focusing all of my energy on the coffee and the guests in front of me rather than trying to manage a large crowd and try to scale quality.\n<\/p>\n<p><q>\u201cIt\u2019s a vessel for connection, yet when we \u201cgo and get a coffee,\u201d we rarely talk about the coffee itself.\u201d<\/q>\n<\/p>\n<p><strong>In what ways does Coffee Omakase typically surprise guests?<\/strong>\n<\/p>\n<p>The signature drink, Figs + Daisies, is usually the biggest surprise. Signature coffee drinks are very popular in parts of Asia, but they\u2019re still a relatively emerging trend in London, so guests are often pleasantly caught off guard by how layered and expressive that course can be. Many Londoners are also surprised to find that an iced filter can be simultaneously strong, light, and deeply flavourful.\n<\/p>\n<p>Beyond the menu itself, guests tend to be struck by the presentation of each drink and by how social and intimate the sessions feel. The combination of theater and genuine conversation isn\u2019t something they typically expect from a coffee experience.\n<\/p>\n<p><strong>How do you want to continue pushing the boundaries of specialty coffee? Is there a culinary scene you want to incorporate into future menus?<\/strong>\n<\/p>\n<p>I\u2019m simultaneously focused on pushing the boundaries of coffee as an ingredient via creative signature drinks, and also pushing the boundaries of how specialty coffee is served. I want every element of the experience to feel carefully considered and meticulously designed, with the barista trusted to lead guests through a thoughtful tasting menu. I\u2019m excited to continue experimenting with mixology\u2011driven techniques such as gastronomy, hydrosols, and different distillation methods, and to continue to be inspired by different cultures across the world.\n<\/p>\n<\/p>\n<p><\/p>\n<blockquote data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Da0jYtIs8yj\/?utm_source=ig_embed&amp;utm_campaign=loading\" class=\"instagram-media\" data-instgrm-version=\"14\">\n<div>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>A post shared by HYPEBEAST (@hypebeast)\n<\/p>\n<\/div>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Angelee Kholia<\/span><\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    CoffeeLondonCoffee OmakaseKatsute 100Kevin Jiang\n                                                            <\/p><\/div>\n<\/p><\/div>\n<p>[analyse_source url=&#8221;https:\/\/hypebeast.com\/2026\/7\/coffee-omakase-london-katsute-100-inside-info&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F14%2Fcoffee-omakase-london-katsute-100-inside-info-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;] Food &amp; Beverage Jul 15, 2026 582 Views 0\u00a0Comments Comments Save Text By Angelee Kholia Share this article 1 of 4 2 of 4 3 of 4 4 of 4 Food &amp; Beverage Jul 15, 2026 582 Views 0\u00a0Comments Comments Save Our coffee orders have become highly personalized over the years, suiting [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,39],"class_list":["post-2065693","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-hypebeast-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2065693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2065693"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2065693\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2065693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2065693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2065693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}