{"id":2065451,"date":"2026-07-28T09:00:00","date_gmt":"2026-07-28T06:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2065451"},"modified":"2026-07-28T09:00:00","modified_gmt":"2026-07-28T06:00:00","slug":"canyon-sram-reveal-colourful-kit-for-tour-de-france-femmes-backing-ambitious-new-we-femmes-campaign","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2065451","title":{"rendered":"Canyon-SRAM reveal colourful kit for Tour de France Femmes backing ambitious new &#8216;We Femmes&#8217; campaign"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/cdn.mos.cms.futurecdn.net\/pMM4KNDeR3gXoihPHY2iL4-2560-80.jpg&#8221;]<\/p>\n<article class=\"m-0 box-border flex flex-row items-center pr-2.5 gap-[15px] w-[278px] h-20 flex-none upnext-article-divider\" role=\"listitem\" aria-label=\"Recommended article 1 of 3\">\n<div class=\"relative flex-none w-20 h-20\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/RktS6xfeM3cRGVHJ8omGz6-160-80.jpg.webp 160w, https:\/\/cdn.mos.cms.futurecdn.net\/RktS6xfeM3cRGVHJ8omGz6-80-80.jpg.webp 80w\" sizes=\"80px\" \/><\/p>\n<div class=\"flex items-center justify-center absolute w-4 h-6 left-0 top-0 bg-white\/90 flex-none z-[1]\" aria-hidden=\"true\"><span class=\"font-normal text-base leading-[17px] tracking-[1.3px] uppercase text-black flex-none\">1<\/span><\/div>\n<\/div>\n<div class=\"flex flex-col items-center justify-center gap-1.5 w-[173px] h-20 flex-none\">\n<p class=\"font-article-heading font-medium text-base leading-[21px] text-gray-800 w-[173px] line-clamp-3 group-hover:underline\">\n                                    &#8216;New opportunity, a fresh page&#8217; \u2013 Kasia Niewiadoma-Phinney chases another Tour de France Femmes victory with team that delivers debuts for B\u00e4ckstedt, Kl\u00f6ser, Niedermaier\n                                <\/p>\n<\/div>\n<\/article>\n<article class=\"m-0 box-border flex flex-row items-center pr-2.5 gap-[15px] w-[278px] h-20 flex-none upnext-article-divider\" role=\"listitem\" aria-label=\"Recommended article 2 of 3\">\n<div class=\"relative flex-none w-20 h-20\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/XsitVR4NeLFF9LwfGXucxn-160-80.jpg.webp 160w, https:\/\/cdn.mos.cms.futurecdn.net\/XsitVR4NeLFF9LwfGXucxn-80-80.jpg.webp 80w\" sizes=\"80px\" \/><\/p>\n<div class=\"flex items-center justify-center absolute w-[18px] h-6 left-0 top-0 bg-white\/90 flex-none z-[1]\" aria-hidden=\"true\"><span class=\"font-normal text-base leading-[17px] tracking-[1.3px] uppercase text-black flex-none\">2<\/span><\/div>\n<\/div>\n<div class=\"flex flex-col items-center justify-center gap-1.5 w-[173px] h-20 flex-none\">\n<p class=\"font-article-heading font-medium text-base leading-[21px] text-gray-800 w-[173px] line-clamp-3 group-hover:underline\">\n                                    UAE Team ADQ get new name for Tour de France Femmes and beyond\n                                <\/p>\n<\/div>\n<\/article>\n<article class=\"m-0 box-border flex flex-row items-center pr-2.5 gap-[15px] w-[278px] h-20 flex-none\" role=\"listitem\" aria-label=\"Recommended article 3 of 3\">\n<div class=\"relative flex-none w-20 h-20\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/x2erRPrkRHSd8wS8rNtXkN-160-80.jpg.webp 160w, https:\/\/cdn.mos.cms.futurecdn.net\/x2erRPrkRHSd8wS8rNtXkN-80-80.jpg.webp 80w\" sizes=\"80px\" \/><\/p>\n<div class=\"flex items-center justify-center absolute w-[18px] h-6 left-0 top-0 bg-white\/90 flex-none z-[1]\" aria-hidden=\"true\"><span class=\"font-normal text-base leading-[17px] tracking-[1.3px] uppercase text-black flex-none\">3<\/span><\/div>\n<\/div>\n<div class=\"flex flex-col items-center justify-center gap-1.5 w-[173px] h-20 flex-none\">\n<p class=\"font-article-heading font-medium text-base leading-[21px] text-gray-800 w-[173px] line-clamp-3 group-hover:underline\">\n                                    Tour de France Femmes contenders \u2013 Demi Vollering and Pauline Ferrand-Pr\u00e9vot poised for fantastic duel with Ventoux finale\n                                <\/p>\n<\/div>\n<\/article>\n<article class=\"page-content-onecol flex-1\nnews-article article\n\"><\/p>\n<div class=\"widget-area-group widget-area-group-2col flex flex-wrap box-border\">\n<div id=\"widgetArea16\" class=\"widget-area basis-full md:basis-2\/3 widget-area-g-md-vp-2-3 widget-area-g-lg-vp-2-3 widget-area-g-xl-vp-2-3 page-widget-area-16\">\n<div data-widget-type=\"hero\" id=\"hero\" class=\"clear-both widget widget-hero widget-hero widget-hero-hero widget-hero widget-hero-fter-news\">\n<div class=\"news-article\">\n<header data-component-name=\"Article:Hero\">\n<nav class=\"breadcrumb\" aria-label=\"Breadcrumbs\">\n<ol>\n<li>\nPro Cycling\n<\/li>\n<li>\nRacing\n<\/li>\n<li>\nWomen&#8217;s Cycling\n<\/li>\n<li>\nRoad\n<\/li>\n<li>\nTour de France Femmes\n<\/li>\n<\/ol>\n<\/nav>\n<h1>Canyon-SRAM reveal colourful kit for Tour de France Femmes backing ambitious new &#8216;We Femmes&#8217; campaign<\/h1>\n<div class=\"byline-social\">\n<div class=\"vds-byline-block flex flex-row flex-nowrap my-1.5 gap-2 text-left items-start justify-start\" data-component-name=\"Article:BylineBlock\">\n<p>News<\/p>\n<div class=\"my-auto vds-simple-byline\"><span class=\"inline-block vds-author\"><br \/>\nBy<br \/>\nMatilda Price <\/span><\/p>\n<div class=\"flex gap-1 vds-byline-with-avatar__meta\"><span class=\"vds-date block font-normal tracking-normal normal-case text-xs\"><br \/>\nPublished<br \/>\n<time data-component-name=\"UI:DateTime\" datetime=\"2026-07-28T09:00:00Z\" class=\"relative-date\"><br \/>\n28 July 2026<br \/>\n<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<p class=\"strapline\">Special jersey marks launch of Canyon and Zwift-backed We Femmes campaign that aims to welcome 1,000 women per year into cycling<\/p>\n<\/div>\n<aside class=\"text-gray-700 flex items-center mx-0 my-5 p-0 justify-start text-left\" id=\"affiliate-disclaimer\" data-component-name=\"AffiliateDisclaimer\" data-hawk-message=\"Affiliate disclaimer removed because hawk deemed there are no affiliate links on this page\">\n<p class=\"text-[color:var(--affiliate-disclaimer--text-color,inherit)] mb-2 text-[length:var(--affiliate-disclaimer--font-size,0.75rem)] leading-[18px] md:text-[13px] [&amp;&gt;a]:text-inherit [&amp;&gt;a]:underline\">\nWhen you purchase through links on our site, we may earn an affiliate commission. Here\u2019s how it works.\n<\/p>\n<\/aside>\n<\/header>\n<\/div>\n<\/div>\n<div data-widget-type=\"contentparsed\" id=\"content\" class=\"clear-both widget widget-contentparsed widget-content widget-contentparsed-content widget-content-parsed widget-content-parsed-content_document \">\n<div class=\"wcp-item-content\">\n<section class=\"content-wrapper\">\n<div class=\"box less-space hero-image-wrapper\">\n<figure class=\"mb-0\">\n<source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/pMM4KNDeR3gXoihPHY2iL4-1920-80.jpg.webp 1920w, https:\/\/cdn.mos.cms.futurecdn.net\/pMM4KNDeR3gXoihPHY2iL4-1600-80.jpg.webp 1600w, https:\/\/cdn.mos.cms.futurecdn.net\/pMM4KNDeR3gXoihPHY2iL4-1200-80.jpg.webp 1200w, https:\/\/cdn.mos.cms.futurecdn.net\/pMM4KNDeR3gXoihPHY2iL4-1024-80.jpg.webp 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/pMM4KNDeR3gXoihPHY2iL4-970-80.jpg.webp 970w, https:\/\/cdn.mos.cms.futurecdn.net\/pMM4KNDeR3gXoihPHY2iL4-750-80.jpg.webp 750w, https:\/\/cdn.mos.cms.futurecdn.net\/pMM4KNDeR3gXoihPHY2iL4-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/pMM4KNDeR3gXoihPHY2iL4-480-80.jpg.webp 480w, https:\/\/cdn.mos.cms.futurecdn.net\/pMM4KNDeR3gXoihPHY2iL4-320-80.jpg.webp 320w\" sizes=\"(min-width: 1000px) 600px, 100vw\" \/><figcaption class=\"font-article-copy text-(--image--text--color) font-article-copy mt-2\"><span class=\"caption-text font-article-copy\">The colourful new jersey, made by Ryzon, will be on show at the Tour de France Femmes<\/span><span class=\"credit font-article-copy\">(Image credit: Canyon)<\/span><\/figcaption><\/figure>\n<\/div>\n<div id=\"article-body\" class=\"text-copy bodyCopy auto paywall-locker\">\n<div data-analytics-id=\"utility-bar\" id=\"utility-bar\" class=\"font-ui-heading flex justify-between items-center py-2 border-t border-b border-gray-300 border-solid mb-5 mx-auto\" data-component-name=\"UtilityBar\" data-mrf-recirculation=\"utility-bar\">\n<div class=\"flex gap-2 text-[#333] subcontainer\">\n<div class=\"relative tooltip-container\" role=\"tooltip\">\n<div data-component-name=\"Social:Dropdown\" role=\"menu\" id=\"utilitybar__dropdown--share\" aria-labelledby=\"utilitybar__button--share\" class=\"absolute left-0 top-full w-44 bg-white rounded-md shadow-md border border-neutral-200 z-[9996] list-none m-0 py-2 px-3 border-solid\">\n<ul class=\"m-0!\">\n<li class=\"!p-0 !m-0 list-none border-b border-gray-200 border-solid\">\n<li class=\"!p-0 !m-0 list-none border-b border-gray-200 border-solid\">\n<p>Facebook<\/p>\n<\/li>\n<li class=\"!p-0 !m-0 list-none border-b border-gray-200 border-solid\">\n<p>X<\/p>\n<\/li>\n<li class=\"!p-0 !m-0 list-none border-b border-gray-200 border-solid\">\n<p>Pinterest<\/p>\n<\/li>\n<li class=\"!p-0 !m-0 list-none border-b border-gray-200 border-solid\">\n<p>Email<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"font-ui-heading max-sm:hidden tooltip absolute left-1\/2 bg-gray-900 text-white text-xs leading-none px-3 py-1.5 rounded-md z-[10001] whitespace-nowrap\" id=\"tooltip-share-this-article\" role=\"tooltip\" aria-hidden=\"true\">\nShare this article\n<\/div>\n<\/div>\n<div class=\"relative tooltip-container\" role=\"tooltip\"><span class=\"ml-1 inline-flex h-5 px-2 shrink-0 items-center justify-center self-center overflow-hidden whitespace-nowrap rounded-[10px] bg-primary-500 text-[11px] leading-none font-ui-heading font-semibold text-white\">0<\/span><\/p>\n<div class=\"font-ui-heading max-sm:hidden tooltip absolute left-1\/2 bg-gray-900 text-white text-xs leading-none px-3 py-1.5 rounded-md z-[10001] whitespace-nowrap\" id=\"tooltip-join-the-conversation\" role=\"tooltip\" aria-hidden=\"true\">\nJoin the conversation\n<\/div>\n<\/div>\n<\/div>\n<div class=\"flex gap-2 text-[#333] subcontainer\">\n<div class=\"relative tooltip-container\" role=\"tooltip\">\n<p>Follow us<\/p>\n<div class=\"font-ui-heading max-sm:hidden tooltip absolute left-1\/2 bg-gray-900 text-white text-xs leading-none px-3 py-1.5 rounded-md z-[10001] whitespace-nowrap\" id=\"tooltip-add-us-as-a-preferred-source-on-google\" role=\"tooltip\" aria-hidden=\"true\">\nAdd us as a preferred source on Google\n<\/div>\n<\/div>\n<div class=\"relative tooltip-container\" role=\"tooltip\">\n<div class=\"font-ui-heading max-sm:hidden tooltip absolute left-1\/2 bg-gray-900 text-white text-xs leading-none px-3 py-1.5 rounded-md z-[10001] whitespace-nowrap\" id=\"tooltip-subscribe-to-our-newsletter\" role=\"tooltip\" aria-hidden=\"true\">\nSubscribe to our newsletter\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p id=\"elk-907fdb96-8a5f-11f1-a448-c14880454f62\">Canyon-SRAM are the latest team to launch a special kit for the Tour de France Femmes avec Zwift, unveiling a characteristically colourful new look that supports the &#8216;We Femmes&#8217; campaign.<\/p>\n<p>Supported by brands including Canyon, Zwift and SRAM, plus Ryzon, who have designed and manufactured the kit, the We Femmes campaign intends to &#8220;galvanise the next era of women\u2019s cycling&#8221; through events and activations to get more women on bikes and involved in the sport, kicking off with the Tour that starts on Saturday.<\/p>\n<p id=\"elk-907fdb96-8a5f-11f1-a448-c14880454f62-2\" aria-hidden=\"true\" class=\"kiosq-b\">Canyon-SRAM&#8217;s special-edition kit, which they will debut in Lausanne this weekend, features a lighter base and the team&#8217;s signature abstract and colourful pattern, alongside the pink and yellow We Femmes logo emblazoned on the sleeves, back and chest.<\/p>\n<div class=\"my-6 w-full overflow-hidden rounded-[10px] lg:my-8\" data-component-name=\"JwPlayer:Carousel\" data-jwp-carousel data-jwp-carousel-payload=\"{&quot;ids&quot;:{&quot;playerID&quot;:&quot;jYDCcabO&quot;,&quot;searchPlaylistID&quot;:&quot;gwjdoYHD&quot;,&quot;divID&quot;:&quot;botr_gwjdoYHD_jYDCcabO_div&quot;,&quot;fallbackPlaylistID&quot;:&quot;gwjdoYHD&quot;,&quot;fallbackDivID&quot;:&quot;botr_gwjdoYHD_jYDCcabO_div&quot;,&quot;key&quot;:&quot;X9\/mXVGac0NphghLH9hZaqWA5d3dhAM\/Ih07grnEyMLjuO2E&quot;,&quot;tintLogo&quot;:true,&quot;useSearchPlaylist&quot;:false,&quot;enabled&quot;:true},&quot;signPostingEnabled&quot;:true,&quot;signPostingLinkEnabled&quot;:true,&quot;waitForAdLoad&quot;:false,&quot;hidePlayerOnDesktop&quot;:false,&quot;hidePlayerOnMobile&quot;:false,&quot;hidePlayerOnTablet&quot;:false}\">\n<div class=\"flex flex-nowrap items-center justify-between gap-3 bg-zinc-900 px-[14px] py-3\" data-jwp-carousel-header>\n<div class=\"flex min-w-0 shrink items-center\"><span class=\"inline-flex items-center gap-1.5 text-sm font-article-heading capitalize leading-5 text-white whitespace-nowrap\"><span class=\"jwp-carousel-title-desktop\">Latest Videos From<\/span><span class=\"jwp-carousel-brand\">Cyclingnews<\/span><\/span><\/div>\n<\/div>\n<div class=\"min-h-[44px] bg-zinc-900 px-[14px] py-3\" data-jwp-carousel-signposting><a class=\"invisible block truncate text-sm font-bold leading-5 text-white underline decoration-solid underline-offset-2\" data-jwp-carousel-signposting-link href target=\"_blank\" rel=\"noopener noreferrer\"><span data-jwp-carousel-signposting-title>Watch full video here: <\/span><\/a><\/div>\n<\/div>\n<p aria-hidden=\"true\" class=\"kiosq-b\">The kits also feature each Tour rider&#8217;s name on the back, below the We Femmes logo.<\/p>\n<div class=\"fancy-box kiosq-b\" id=\"elk-907fdcc2-8a5f-11f1-b576-95b6e071b300\" aria-hidden=\"true\">\n<div class=\"fancy_box-title\">Read more<\/div>\n<div class=\"fancy_box_body\">\n<ul>\n<li><strong>&#8216;New opportunity, a fresh page&#8217; \u2013 Kasia Niewiadoma-Phinney chases another Tour de France Femmes victory with team that delivers debuts for B\u00e4ckstedt, Kl\u00f6ser, Niedermaier<\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p id=\"elk-907fdd44-8a5f-11f1-9d74-2986495b95da\" aria-hidden=\"true\" class=\"kiosq-b\">As one of the only teams in the WorldTour that doesn&#8217;t have a corresponding men&#8217;s team, Canyon-SRAM have been at the forefront of pushing women&#8217;s cycling forward to stand on its own two feet. In 2024, they won the Tour de France with Kasia Niewiadoma-Phinney, and the team will now be heavily involved with the new outreach campaign.<\/p>\n<aside data-component-name=\"Recirculation:ArticleRiver\" data-recirculation-type=\"inline\" data-mrf-recirculation=\"Trending Bar\" data-nosnippet class=\"clear-both pt-2 pb-0 mb-4\"><span class=\"\n            flex\n            after:content-[&apos;&apos;] after:flex-1 after:ml-4 after:my-[0.7rem] after:border-t after:border-solid after:border-t-[#ccc]\n            before:content-[&apos;&apos;] before:flex-1 before:mr-4 before:my-[0.7rem] before:border-t before:border-solid before:border-t-[#ccc]\n            font-article-heading pb-0 text-[length:var(--article-river-title--font-size,1em)] uppercase sm:text-[length:var(--article-river-title--font-size,0.875em)] font-bold\n        \"><br \/>\n            You may like<br \/>\n        <\/span><\/p>\n<ul class=\"flex flex-col gap-0 m-0 max-w-full\">\n<li class=\"m-0 list-none border-b border-solid border-[#ededed] py-2\" data-recirculation-id=\"recirculation-card-1\" id=\"recirculation-inline-1\" data-analytics-id=\"recirculation-inline-1\" data-mrf-recirculation=\"recirculation-inline-1\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/ruEApBsqFoQnZ6uvgJugML-250-80.jpg.webp 250w, https:\/\/cdn.mos.cms.futurecdn.net\/ruEApBsqFoQnZ6uvgJugML-150-80.jpg.webp 150w\" sizes=\"150px\" \/><span class=\"w-full text-base font-[var(--article-river-item--font-weight,500)] font-article-heading line-clamp-3 md:line-clamp-2\">FDJ United-Suez reveal special new kit for Tour de France Femmes and 2027 season<\/span><\/li>\n<li class=\"m-0 list-none border-b border-solid border-[#ededed] py-2\" data-recirculation-id=\"recirculation-card-2\" id=\"recirculation-inline-2\" data-analytics-id=\"recirculation-inline-2\" data-mrf-recirculation=\"recirculation-inline-2\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/4CdJ6Nc3iaKf7yRwYzgZjR-250-80.jpg.webp 250w, https:\/\/cdn.mos.cms.futurecdn.net\/4CdJ6Nc3iaKf7yRwYzgZjR-150-80.jpg.webp 150w\" sizes=\"150px\" \/><span class=\"w-full text-base font-[var(--article-river-item--font-weight,500)] font-article-heading line-clamp-3 md:line-clamp-2\">Visma-Lease a Bike reveal special Tour de France Femmes jersey featuring children&#8217;s drawings<\/span><\/li>\n<li class=\"m-0 list-none border-b border-solid border-[#ccc] py-2\" data-recirculation-id=\"recirculation-card-3\" id=\"recirculation-inline-3\" data-analytics-id=\"recirculation-inline-3\" data-mrf-recirculation=\"recirculation-inline-3\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/wVivTeF6EuqCfYFZpr28Nb-250-80.jpg.webp 250w, https:\/\/cdn.mos.cms.futurecdn.net\/wVivTeF6EuqCfYFZpr28Nb-150-80.jpg.webp 150w\" sizes=\"150px\" \/><span class=\"w-full text-base font-[var(--article-river-item--font-weight,500)] font-article-heading line-clamp-3 md:line-clamp-2\">Tour de France Femmes 2026<\/span><\/li>\n<\/ul>\n<\/aside>\n<p aria-hidden=\"true\" class=\"kiosq-b\">&#8220;A new movement is launching. We Femmes. Backed by the riders and wider team at CANYON\/\/SRAM, launched at the biggest stage in women&#8217;s cycling, and championed by Canyon, SRAM, Zwift and Ryzon, amongst others. We Femmes is designed to elevate women\u2019s cycling to new levels of popularity and participation. Its aim is substantial and its ambition is long-lasting: to galvanise the next era of women\u2019s cycling,&#8221; a press release from Canyon reads.<\/p>\n<p aria-hidden=\"true\" class=\"kiosq-b\">&#8220;It has one central idea, and it is deliberately the simplest one available: If you ride, bring a woman who doesn\u2019t.&#8221;<\/p>\n<div id=\"slice-container-newsletterForm-articleInbodyContent-7yxrD9UQNCLi7LagqycXiT\" class=\"slice-container newsletter-inbodyContent-slice newsletterForm-articleInbodyContent-7yxrD9UQNCLi7LagqycXiT slice-container-newsletterForm\">\n<div data-hydrate=\"true\" class=\"newsletter-form__wrapper newsletter-form__wrapper--inbodyContent\">\n<div class=\"newsletter-form__container\">\n<section class=\"newsletter-form__top-bar\">\n<div class=\"newsletter-form__header\">Get The Leadout Newsletter<\/div>\n<\/section>\n<section class=\"newsletter-form__main-section\">\n<p class=\"newsletter-form__strapline\">The latest race content, interviews, features, reviews and expert buying guides, direct to your inbox!<\/p>\n<footer class=\"newsletter-form__footer \">By submitting your information you agree to the Terms &amp; Conditions and Privacy Policy and are aged 16 or over.<\/footer>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"inline-gallery inlinegallery inline-layout extended-layout full-width-layout first-slide-only kiosq-b\" data-component-name=\"Elk:Gallery:ImageGallery\" data-inline-gallery data-inline-gallery-progress-template=\"Image {currentSlide} of {totalSlides}\" data-inline-gallery-total-slides=\"3\" id=\"elk-907fddb2-8a5f-11f1-9d0f-53b9e8138fd4\" aria-hidden=\"true\">\n<div class=\"inline-gallery__count counts\"><span class=\"slidecount current\" data-inline-gallery-count><br \/>\nImage 1 of 3<br \/>\n<\/span><\/div>\n<div class=\"inline-gallery__items inlinegallery-wrap\">\n<div class=\"react-swipeable-view-container\" data-inline-gallery-track>\n<div aria-hidden=\"false\" data-swipeable=\"true\" data-inline-gallery-slide-frame data-index=\"0\">\n<div class=\"items__item inlinegallery-item\" data-inline-gallery-slide data-index=\"0\">\n<div class=\"item__image-cont\">\n<div class=\"image-cont__image\">\n<figure class=\"image-wrapped__wrapper\">\n<div class=\"image-wrapped__widthsetter\">\n<div class=\"image-wrapped__aspect-padding inlinegallery-item\" data-index=\"0\">\n<source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/2MM3YvHaviZehMLHsS6fC4-1200-80.jpg.webp 1200w, https:\/\/cdn.mos.cms.futurecdn.net\/2MM3YvHaviZehMLHsS6fC4-1024-80.jpg.webp 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/2MM3YvHaviZehMLHsS6fC4-970-80.jpg.webp 970w, https:\/\/cdn.mos.cms.futurecdn.net\/2MM3YvHaviZehMLHsS6fC4-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/2MM3YvHaviZehMLHsS6fC4-480-80.jpg.webp 480w, https:\/\/cdn.mos.cms.futurecdn.net\/2MM3YvHaviZehMLHsS6fC4-320-80.jpg.webp 320w\" sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\" \/><\/div>\n<\/div><figcaption class=\"caption-credit__figcaption\"><span class=\"caption-credit__caption\">A closer look at the jersey<\/span><span class=\"caption-credit__credit credit\"><br \/>\n(Image credit: Canyon)<br \/>\n<\/span><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div aria-hidden=\"true\" data-swipeable=\"true\" data-inline-gallery-slide-frame data-index=\"1\">\n<div class=\"items__item inlinegallery-item\" data-inline-gallery-slide data-index=\"1\">\n<div class=\"item__image-cont\">\n<div class=\"image-cont__image\">\n<figure class=\"image-wrapped__wrapper\">\n<div class=\"image-wrapped__widthsetter\">\n<div class=\"image-wrapped__aspect-padding inlinegallery-item\" data-index=\"1\">\n<source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/imdQfWDXezTzRJ7ySUi3J4-1200-80.jpg.webp 1200w, https:\/\/cdn.mos.cms.futurecdn.net\/imdQfWDXezTzRJ7ySUi3J4-1024-80.jpg.webp 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/imdQfWDXezTzRJ7ySUi3J4-970-80.jpg.webp 970w, https:\/\/cdn.mos.cms.futurecdn.net\/imdQfWDXezTzRJ7ySUi3J4-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/imdQfWDXezTzRJ7ySUi3J4-480-80.jpg.webp 480w, https:\/\/cdn.mos.cms.futurecdn.net\/imdQfWDXezTzRJ7ySUi3J4-320-80.jpg.webp 320w\" sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\" \/><\/div>\n<\/div><figcaption class=\"caption-credit__figcaption\"><span class=\"caption-credit__credit credit\"><br \/>\n(Image credit: Canyon)<br \/>\n<\/span><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div aria-hidden=\"true\" data-swipeable=\"true\" data-inline-gallery-slide-frame data-index=\"2\">\n<div class=\"items__item inlinegallery-item\" data-inline-gallery-slide data-index=\"2\">\n<div class=\"item__image-cont\">\n<div class=\"image-cont__image\">\n<figure class=\"image-wrapped__wrapper\">\n<div class=\"image-wrapped__widthsetter\">\n<div class=\"image-wrapped__aspect-padding inlinegallery-item\" data-index=\"2\">\n<source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/VwZSuy7AMBhk5MJbgs8fC4-1200-80.jpg.webp 1200w, https:\/\/cdn.mos.cms.futurecdn.net\/VwZSuy7AMBhk5MJbgs8fC4-1024-80.jpg.webp 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/VwZSuy7AMBhk5MJbgs8fC4-970-80.jpg.webp 970w, https:\/\/cdn.mos.cms.futurecdn.net\/VwZSuy7AMBhk5MJbgs8fC4-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/VwZSuy7AMBhk5MJbgs8fC4-480-80.jpg.webp 480w, https:\/\/cdn.mos.cms.futurecdn.net\/VwZSuy7AMBhk5MJbgs8fC4-320-80.jpg.webp 320w\" sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\" \/><\/div>\n<\/div><figcaption class=\"caption-credit__figcaption\"><span class=\"caption-credit__credit credit\"><br \/>\n(Image credit: Canyon)<br \/>\n<\/span><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"expanded-images\" data-inline-gallery-expanded hidden>\n<div class=\"expanded-images__items\">\n<div class=\"react-swipeable-view-container\" data-inline-gallery-expanded-track>\n<div class=\"expanded-slide__item\" data-inline-gallery-expanded-frame data-index=\"0\">\n<div class=\"expanded-slide__wrap\">\n<div class=\"expanded-slide__inner-wrap\">\n<div class=\"expanded-slide__surroundings show\">\n<div class=\"surroundings__expanded-count\">\nImage 1 of 3\n<\/div>\n<p class=\"view-original__text\">View Original<\/p>\n<\/div>\n<div class=\"expanded-slide__image-wrap\">\n<source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/2MM3YvHaviZehMLHsS6fC4-2560-80.jpg.webp 2560w, https:\/\/cdn.mos.cms.futurecdn.net\/2MM3YvHaviZehMLHsS6fC4-1920-80.jpg.webp 1920w, https:\/\/cdn.mos.cms.futurecdn.net\/2MM3YvHaviZehMLHsS6fC4-1600-80.jpg.webp 1600w, https:\/\/cdn.mos.cms.futurecdn.net\/2MM3YvHaviZehMLHsS6fC4-1280-80.jpg.webp 1280w, https:\/\/cdn.mos.cms.futurecdn.net\/2MM3YvHaviZehMLHsS6fC4-1024-80.jpg.webp 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/2MM3YvHaviZehMLHsS6fC4-768-80.jpg.webp 768w, https:\/\/cdn.mos.cms.futurecdn.net\/2MM3YvHaviZehMLHsS6fC4-415-80.jpg.webp 415w\" sizes=\"99vw\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"expanded-slide__item\" data-inline-gallery-expanded-frame data-index=\"1\">\n<div class=\"expanded-slide__wrap\">\n<div class=\"expanded-slide__inner-wrap\">\n<div class=\"expanded-slide__surroundings show\">\n<div class=\"surroundings__expanded-count\">\nImage 2 of 3\n<\/div>\n<p class=\"view-original__text\">View Original<\/p>\n<\/div>\n<div class=\"expanded-slide__image-wrap\">\n<source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/imdQfWDXezTzRJ7ySUi3J4-2560-80.jpg.webp 2560w, https:\/\/cdn.mos.cms.futurecdn.net\/imdQfWDXezTzRJ7ySUi3J4-1920-80.jpg.webp 1920w, https:\/\/cdn.mos.cms.futurecdn.net\/imdQfWDXezTzRJ7ySUi3J4-1600-80.jpg.webp 1600w, https:\/\/cdn.mos.cms.futurecdn.net\/imdQfWDXezTzRJ7ySUi3J4-1280-80.jpg.webp 1280w, https:\/\/cdn.mos.cms.futurecdn.net\/imdQfWDXezTzRJ7ySUi3J4-1024-80.jpg.webp 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/imdQfWDXezTzRJ7ySUi3J4-768-80.jpg.webp 768w, https:\/\/cdn.mos.cms.futurecdn.net\/imdQfWDXezTzRJ7ySUi3J4-415-80.jpg.webp 415w\" sizes=\"99vw\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"expanded-slide__item\" data-inline-gallery-expanded-frame data-index=\"2\">\n<div class=\"expanded-slide__wrap\">\n<div class=\"expanded-slide__inner-wrap\">\n<div class=\"expanded-slide__surroundings show\">\n<div class=\"surroundings__expanded-count\">\nImage 3 of 3\n<\/div>\n<p class=\"view-original__text\">View Original<\/p>\n<\/div>\n<div class=\"expanded-slide__image-wrap\">\n<source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/VwZSuy7AMBhk5MJbgs8fC4-2560-80.jpg.webp 2560w, https:\/\/cdn.mos.cms.futurecdn.net\/VwZSuy7AMBhk5MJbgs8fC4-1920-80.jpg.webp 1920w, https:\/\/cdn.mos.cms.futurecdn.net\/VwZSuy7AMBhk5MJbgs8fC4-1600-80.jpg.webp 1600w, https:\/\/cdn.mos.cms.futurecdn.net\/VwZSuy7AMBhk5MJbgs8fC4-1280-80.jpg.webp 1280w, https:\/\/cdn.mos.cms.futurecdn.net\/VwZSuy7AMBhk5MJbgs8fC4-1024-80.jpg.webp 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/VwZSuy7AMBhk5MJbgs8fC4-768-80.jpg.webp 768w, https:\/\/cdn.mos.cms.futurecdn.net\/VwZSuy7AMBhk5MJbgs8fC4-415-80.jpg.webp 415w\" sizes=\"99vw\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p id=\"elk-907fde20-8a5f-11f1-9607-2b3d686e8019\" aria-hidden=\"true\" class=\"kiosq-b\">Through the campaign, Canyon wants to bring &#8220;a minimum of 1,000 women a year to We Femmes rides and events, every year, for ten years,&#8221; with rides launching this August and plans to expand into 2027 to &#8220;reach women who don\u2019t currently see themselves in cycling at all.&#8221;<\/p>\n<p aria-hidden=\"true\" class=\"kiosq-b\">&#8220;This is not intended to be an advertising campaign towards women. It is a chain of invitations between women. Behind almost everyone who started cycling is someone who has already been through it \u2013 We Femmes is built on that concept,&#8221; Canyon said.<\/p>\n<p aria-hidden=\"true\" class=\"kiosq-b\">&#8220;Every We Femmes ride is open, free, and nobody gets dropped. It just asks you, as a rider, to do one thing: bring someone who doesn&#8217;t. And next year, that new rider can bring someone else who doesn&#8217;t.<\/p>\n<aside data-component-name=\"Recirculation:ArticleRiver\" data-recirculation-type=\"inline\" data-mrf-recirculation=\"Trending Bar\" data-nosnippet class=\"clear-both pt-2 pb-0 mb-4\"><span class=\"\n            flex\n            after:content-[&apos;&apos;] after:flex-1 after:ml-4 after:my-[0.7rem] after:border-t after:border-solid after:border-t-[#ccc]\n            before:content-[&apos;&apos;] before:flex-1 before:mr-4 before:my-[0.7rem] before:border-t before:border-solid before:border-t-[#ccc]\n            font-article-heading pb-0 text-[length:var(--article-river-title--font-size,1em)] uppercase sm:text-[length:var(--article-river-title--font-size,0.875em)] font-bold\n        \"><br \/>\n            What to read next<br \/>\n        <\/span><\/p>\n<ul class=\"flex flex-col gap-0 m-0 max-w-full\">\n<li class=\"m-0 list-none border-b border-solid border-[#ededed] py-2\" data-recirculation-id=\"recirculation-card-1\" id=\"recirculation-inline-2-1\" data-analytics-id=\"recirculation-2-inline-1\" data-mrf-recirculation=\"recirculation-2-inline-1\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/RktS6xfeM3cRGVHJ8omGz6-250-80.jpg.webp 250w, https:\/\/cdn.mos.cms.futurecdn.net\/RktS6xfeM3cRGVHJ8omGz6-150-80.jpg.webp 150w\" sizes=\"150px\" \/><span class=\"w-full text-base font-[var(--article-river-item--font-weight,500)] font-article-heading line-clamp-3 md:line-clamp-2\">&#8216;New opportunity, a fresh page&#8217; \u2013 Kasia Niewiadoma-Phinney chases another Tour de France Femmes victory with team that delivers debuts for B\u00e4ckstedt, Kl\u00f6ser, Niedermaier<\/span><\/li>\n<li class=\"m-0 list-none border-b border-solid border-[#ededed] py-2\" data-recirculation-id=\"recirculation-card-2\" id=\"recirculation-inline-2-2\" data-analytics-id=\"recirculation-2-inline-2\" data-mrf-recirculation=\"recirculation-2-inline-2\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/tCyyATncvm7kMQ3kzWDv8L-250-80.jpg.webp 250w, https:\/\/cdn.mos.cms.futurecdn.net\/tCyyATncvm7kMQ3kzWDv8L-150-80.jpg.webp 150w\" sizes=\"150px\" \/><span class=\"w-full text-base font-[var(--article-river-item--font-weight,500)] font-article-heading line-clamp-3 md:line-clamp-2\">Zwift and Canyon launch junior team that aims to accelerate North American riders to men&#8217;s and women&#8217;s Tour de France success<\/span><\/li>\n<li class=\"m-0 list-none border-b border-solid border-[#ccc] py-2\" data-recirculation-id=\"recirculation-card-3\" id=\"recirculation-inline-2-3\" data-analytics-id=\"recirculation-2-inline-3\" data-mrf-recirculation=\"recirculation-2-inline-3\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/wpx6YJTSDSshV3xDqM6A8Q-250-80.png.webp 250w, https:\/\/cdn.mos.cms.futurecdn.net\/wpx6YJTSDSshV3xDqM6A8Q-150-80.png.webp 150w\" sizes=\"150px\" \/><span class=\"w-full text-base font-[var(--article-river-item--font-weight,500)] font-article-heading line-clamp-3 md:line-clamp-2\">&#8216;Unexpected&#8217; pop of &#8216;electric&#8217; green with purple flames featured in swap-out kits for Jayco AlUla for men&#8217;s and women&#8217;s Tour de France<\/span><\/li>\n<\/ul>\n<\/aside>\n<p aria-hidden=\"true\" class=\"kiosq-b\">&#8220;This goes far beyond wording on a jersey. We Femmes stands together with team partners like SRAM, Zwift and Ryzon, and highly successful movements, like Zwift&#8217;s Watch the Femmes, to bring thousands of community-level riders into the sport.&#8221;<\/p>\n<p aria-hidden=\"true\" class=\"kiosq-b\">The Tour de France Femmes kit marks the launch of the movement, with rides and watch parties planned for the race, followed by rides in European cities in August, led by Canyon-SRAM riders, plus focus groups and open sessions.<\/p>\n<p aria-hidden=\"true\" class=\"kiosq-b\">&#8220;Women\u2019s cycling has developed in leaps and bounds since I first started racing. It has evolved from a largely male-dominated space into a sport where women have a much greater spotlight on the professional stage, giving us the opportunity to be seen and inspire others. At the same time, we\u2019re seeing more initiatives that make cycling more welcoming at a community level, encouraging more women to get involved and creating a pathway towards the professional side of the sport,&#8221; team rider Tiffany Cromwell said.<\/p>\n<p aria-hidden=\"true\" class=\"kiosq-b\">&#8220;CANYON\/\/SRAM has been a trailblazer in this space alongside the team\u2019s long-term partners, always looking for new ways to push boundaries and help grow women\u2019s cycling from every angle. We Femmes is another step on that journey. It\u2019s an exciting new idea, and I hope it encourages many more women into this beautiful sport as we work to strengthen cycling communities around the world.&#8221;<\/p>\n<p aria-hidden=\"true\" class=\"kiosq-b\">Canyon has laid out the campaign&#8217;s ambitions clearly, stating that &#8220;What we hear gets said, and we publish it, including the parts that are challenging&#8221; and that the brand plans to publish reports on We Femmes participation annually.<\/p>\n<p id=\"elk-907fde84-8a5f-11f1-9f06-39aace66d002\" aria-hidden=\"true\" class=\"kiosq-b\"><em><strong>Support our unrivalled coverage of the Tour de France Femmes and women&#8217;s cycling by subscribing to Cyclingnews. In return, you get unlimited access to high-quality journalism, with breaking news, race analysis, and expert insight from inside the women&#8217;s peloton. Plus, the Cyclingnews app lets you follow the action wherever you go! <\/strong><\/em><u><em><strong>Join today.<\/strong><\/em><\/u><\/p>\n<\/div>\n<div id=\"slice-container-authorBio-7yxrD9UQNCLi7LagqycXiT\" class=\"slice-container slice-author-bio authorBio-7yxrD9UQNCLi7LagqycXiT slice-container-authorBio\">\n<div class=\"author author__default-layout author--separator author--collapsible\" data-hydrate=\"true\">\n<div class=\"author__header\">\n<div class=\"author__heading\">\n<div class=\"author__name\">Matilda Price<\/div>\n<div class=\"author__role\">Assistant Features Editor<\/div>\n<\/div>\n<\/div>\n<div class=\"author__bio-wrapper\">\n<div class=\"author__biography\">\n<p>Matilda is an NCTJ-qualified journalist based in the UK who joined <em>Cyclingnews <\/em>in March 2025. Prior to that, she worked as the Racing News Editor at <em>GCN<\/em>, and extensively as a freelancer contributing to <em>Cyclingnews, Cycling Weekly, Velo, Rouleur, Escape Collective, Red Bull <\/em>and more. She has reported on the ground at all of the biggest events on the calendar, including the men&#8217;s and women&#8217;s Tours de France, the Giro d&#8217;Italia, the Vuelta a Espana, the Spring Classics and the World Championships. She has particular experience and expertise in women&#8217;s cycling, and women&#8217;s sport in general. She is a graduate of modern languages and sports journalism.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"relative max-w-[1070px] viafoura-twig-component mt-6 mx-4 lg:mx-0\" data-component-name=\"Viafoura:Comments\" data-nosnippet data-community-guidelines-text=\"&lt;p class=&apos;vfcustom-community-guidelines&apos;&gt;Please follow our &lt;a href=&quot;https:\/\/www.cyclingnews.com\/about\/#section-community-guidelines&quot; target=&quot;_blank&quot;&gt;community guidelines&lt;\/a&gt;.&lt;\/p&gt;\" data-join-the-conversation-text=\"Join the Conversation\">\n<div class=\"absolute top-0 left-0 w-full h-full flex items-center justify-center z-50 bg-white\/90 border-1 rounded-b-[var(--comment-widget-border-radius,0)]\">\n<div class=\"p-2 text-center\">\n<p class=\"mb-3 text-lg!\">You must confirm your public display name before commenting<\/p>\n<p class=\"mb-3 text-sm!\">Please logout and then login again, you will then be prompted to enter your display name.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<section class=\"mx-2 my-5 sm:mx-0\">\n<aside class=\"w-full\" data-nosnippet data-mrf-recirculation=\"article-river-stacked\">\n<div data-recirc-id=\"article-river-stacked-adviser:hybrid\">\n<div class=\"text-white py-4 px-3 mb-4 bg-[#333] uppercase font-bold custom-header-styles\">Read more<\/div>\n<div class=\"grid grid-cols-1 gap-4 mt-4 mb-5\">\n<div>\n<div class=\"aspect-[var(--img-listing-aspect-ratio,16\/9)] relative mb-3.5\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/ruEApBsqFoQnZ6uvgJugML-840-80.jpg.webp 840w, https:\/\/cdn.mos.cms.futurecdn.net\/ruEApBsqFoQnZ6uvgJugML-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/ruEApBsqFoQnZ6uvgJugML-500-80.jpg.webp 500w, https:\/\/cdn.mos.cms.futurecdn.net\/ruEApBsqFoQnZ6uvgJugML-450-80.jpg.webp 450w, https:\/\/cdn.mos.cms.futurecdn.net\/ruEApBsqFoQnZ6uvgJugML-320-80.jpg.webp 320w\" sizes=\"(min-width: 900px) 925px, (min-width: 700px) 450px, calc(100vw - 48px)\" \/><\/div>\n<p><span class=\"custom-subheading-styles\">Women&#8217;s Cycling<\/span><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block custom-text-styles\">FDJ United-Suez reveal special new kit for Tour de France Femmes and 2027 season<\/span><\/div>\n<div class=\"relative recirc-feed sponsored-card min-h-[250px]\" data-recirc-id=\"article-river-stacked-ads:native-cards\" data-mrf-recirculation=\"article-river-ads\" data-nosnippet data-ad-slot-path=\"feed-sponsored-post\" data-attribute-device=\"all\">\n<div class=\"max-w-full sponsored-post--placeholder animate-pulse\">\n<div class=\"relative!\"><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block bg-gray-100\">\u00a0<br \/>\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"aspect-[var(--img-listing-aspect-ratio,16\/9)] relative mb-3.5\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/4CdJ6Nc3iaKf7yRwYzgZjR-800-80.jpg.webp 840w, https:\/\/cdn.mos.cms.futurecdn.net\/4CdJ6Nc3iaKf7yRwYzgZjR-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/4CdJ6Nc3iaKf7yRwYzgZjR-500-80.jpg.webp 500w, https:\/\/cdn.mos.cms.futurecdn.net\/4CdJ6Nc3iaKf7yRwYzgZjR-450-80.jpg.webp 450w, https:\/\/cdn.mos.cms.futurecdn.net\/4CdJ6Nc3iaKf7yRwYzgZjR-320-80.jpg.webp 320w\" sizes=\"(min-width: 900px) 925px, (min-width: 700px) 450px, calc(100vw - 48px)\" \/><\/div>\n<p><span class=\"custom-subheading-styles\">Women&#8217;s Cycling<\/span><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block custom-text-styles\">Visma-Lease a Bike reveal special Tour de France Femmes jersey featuring children&#8217;s drawings<\/span><\/div>\n<div class=\"relative recirc-feed sponsored-card min-h-[250px]\" data-recirc-id=\"article-river-stacked-ads:native-cards\" data-mrf-recirculation=\"article-river-ads\" data-nosnippet data-ad-slot-path=\"feed-sponsored-post\" data-attribute-device=\"all\">\n<div class=\"max-w-full sponsored-post--placeholder animate-pulse\">\n<div class=\"relative!\"><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block bg-gray-100\">\u00a0<br \/>\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"aspect-[var(--img-listing-aspect-ratio,16\/9)] relative mb-3.5\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/wVivTeF6EuqCfYFZpr28Nb-840-80.jpg.webp 840w, https:\/\/cdn.mos.cms.futurecdn.net\/wVivTeF6EuqCfYFZpr28Nb-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/wVivTeF6EuqCfYFZpr28Nb-500-80.jpg.webp 500w, https:\/\/cdn.mos.cms.futurecdn.net\/wVivTeF6EuqCfYFZpr28Nb-450-80.jpg.webp 450w, https:\/\/cdn.mos.cms.futurecdn.net\/wVivTeF6EuqCfYFZpr28Nb-320-80.jpg.webp 320w\" sizes=\"(min-width: 900px) 925px, (min-width: 700px) 450px, calc(100vw - 48px)\" \/><\/div>\n<p><span class=\"custom-subheading-styles\">Women&#8217;s Cycling<\/span><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block custom-text-styles\">Tour de France Femmes 2026<\/span><\/div>\n<div class=\"relative recirc-feed sponsored-card min-h-[250px]\" data-recirc-id=\"article-river-stacked-ads:native-cards\" data-mrf-recirculation=\"article-river-ads\" data-nosnippet data-ad-slot-path=\"feed-sponsored-post\" data-attribute-device=\"all\">\n<div class=\"max-w-full sponsored-post--placeholder animate-pulse\">\n<div class=\"relative!\"><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block bg-gray-100\">\u00a0<br \/>\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"aspect-[var(--img-listing-aspect-ratio,16\/9)] relative mb-3.5\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/RktS6xfeM3cRGVHJ8omGz6-840-80.jpg.webp 840w, https:\/\/cdn.mos.cms.futurecdn.net\/RktS6xfeM3cRGVHJ8omGz6-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/RktS6xfeM3cRGVHJ8omGz6-500-80.jpg.webp 500w, https:\/\/cdn.mos.cms.futurecdn.net\/RktS6xfeM3cRGVHJ8omGz6-450-80.jpg.webp 450w, https:\/\/cdn.mos.cms.futurecdn.net\/RktS6xfeM3cRGVHJ8omGz6-320-80.jpg.webp 320w\" sizes=\"(min-width: 900px) 925px, (min-width: 700px) 450px, calc(100vw - 48px)\" \/><\/div>\n<p><span class=\"custom-subheading-styles\">Women&#8217;s Cycling<\/span><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block custom-text-styles\">&#8216;New opportunity, a fresh page&#8217; \u2013 Kasia Niewiadoma-Phinney chases another Tour de France Femmes victory with team that delivers debuts for B\u00e4ckstedt, Kl\u00f6ser, Niedermaier<\/span><\/div>\n<div class=\"relative recirc-feed sponsored-card min-h-[250px]\" data-recirc-id=\"article-river-stacked-ads:native-cards\" data-mrf-recirculation=\"article-river-ads\" data-nosnippet data-ad-slot-path=\"feed-sponsored-post\" data-attribute-device=\"all\">\n<div class=\"max-w-full sponsored-post--placeholder animate-pulse\">\n<div class=\"relative!\"><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block bg-gray-100\">\u00a0<br \/>\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"aspect-[var(--img-listing-aspect-ratio,16\/9)] relative mb-3.5\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/tCyyATncvm7kMQ3kzWDv8L-840-80.jpg.webp 840w, https:\/\/cdn.mos.cms.futurecdn.net\/tCyyATncvm7kMQ3kzWDv8L-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/tCyyATncvm7kMQ3kzWDv8L-500-80.jpg.webp 500w, https:\/\/cdn.mos.cms.futurecdn.net\/tCyyATncvm7kMQ3kzWDv8L-450-80.jpg.webp 450w, https:\/\/cdn.mos.cms.futurecdn.net\/tCyyATncvm7kMQ3kzWDv8L-320-80.jpg.webp 320w\" sizes=\"(min-width: 900px) 925px, (min-width: 700px) 450px, calc(100vw - 48px)\" \/><\/div>\n<p><span class=\"custom-subheading-styles\">Teams &amp; Riders<\/span><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block custom-text-styles\">Zwift and Canyon launch junior team that aims to accelerate North American riders to men&#8217;s and women&#8217;s Tour de France success<\/span><\/div>\n<div class=\"relative recirc-feed sponsored-card min-h-[250px]\" data-recirc-id=\"article-river-stacked-ads:native-cards\" data-mrf-recirculation=\"article-river-ads\" data-nosnippet data-ad-slot-path=\"feed-sponsored-post\" data-attribute-device=\"all\">\n<div class=\"max-w-full sponsored-post--placeholder animate-pulse\">\n<div class=\"relative!\"><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block bg-gray-100\">\u00a0<br \/>\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"aspect-[var(--img-listing-aspect-ratio,16\/9)] relative mb-3.5\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/wpx6YJTSDSshV3xDqM6A8Q-840-80.png.webp 840w, https:\/\/cdn.mos.cms.futurecdn.net\/wpx6YJTSDSshV3xDqM6A8Q-650-80.png.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/wpx6YJTSDSshV3xDqM6A8Q-500-80.png.webp 500w, https:\/\/cdn.mos.cms.futurecdn.net\/wpx6YJTSDSshV3xDqM6A8Q-450-80.png.webp 450w, https:\/\/cdn.mos.cms.futurecdn.net\/wpx6YJTSDSshV3xDqM6A8Q-320-80.png.webp 320w\" sizes=\"(min-width: 900px) 925px, (min-width: 700px) 450px, calc(100vw - 48px)\" \/><\/div>\n<p><span class=\"custom-subheading-styles\">Teams &amp; Riders<\/span><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block custom-text-styles\">&#8216;Unexpected&#8217; pop of &#8216;electric&#8217; green with purple flames featured in swap-out kits for Jayco AlUla for men&#8217;s and women&#8217;s Tour de France<\/span><\/div>\n<div class=\"relative recirc-feed sponsored-card min-h-[250px]\" data-recirc-id=\"article-river-stacked-ads:native-cards\" data-mrf-recirculation=\"article-river-ads\" data-nosnippet data-ad-slot-path=\"feed-sponsored-post\" data-attribute-device=\"all\">\n<div class=\"max-w-full sponsored-post--placeholder animate-pulse\">\n<div class=\"relative!\"><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block bg-gray-100\">\u00a0<br \/>\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/aside>\n<aside class=\"w-full\" data-nosnippet data-mrf-recirculation=\"article-river-stacked\">\n<div data-recirc-id=\"article-river-stacked-solr:latest-category\">\n<div class=\"text-white py-4 px-3 mb-4 bg-[#333] uppercase font-bold custom-header-styles\">Latest in Women&#8217;s Cycling<\/div>\n<div class=\"grid grid-cols-1 gap-4 mt-4 mb-5\">\n<div>\n<div class=\"aspect-[var(--img-listing-aspect-ratio,16\/9)] relative mb-3.5\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/4med5CP39G7x8K3sFRjWu9-840-80.jpg.webp 840w, https:\/\/cdn.mos.cms.futurecdn.net\/4med5CP39G7x8K3sFRjWu9-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/4med5CP39G7x8K3sFRjWu9-500-80.jpg.webp 500w, https:\/\/cdn.mos.cms.futurecdn.net\/4med5CP39G7x8K3sFRjWu9-450-80.jpg.webp 450w, https:\/\/cdn.mos.cms.futurecdn.net\/4med5CP39G7x8K3sFRjWu9-320-80.jpg.webp 320w\" sizes=\"(min-width: 900px) 925px, (min-width: 700px) 450px, calc(100vw - 48px)\" \/><\/div>\n<p><span class=\"custom-subheading-styles\">Women&#8217;s Cycling<\/span><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block custom-text-styles\">The Tour of Britain Women past winners<\/span><\/div>\n<div class=\"relative recirc-feed sponsored-card min-h-[250px]\" data-recirc-id=\"article-river-stacked-ads:native-cards\" data-mrf-recirculation=\"article-river-ads\" data-nosnippet data-ad-slot-path=\"feed-sponsored-post\" data-attribute-device=\"all\">\n<div class=\"max-w-full sponsored-post--placeholder animate-pulse\">\n<div class=\"relative!\"><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block bg-gray-100\">\u00a0<br \/>\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"aspect-[var(--img-listing-aspect-ratio,16\/9)] relative mb-3.5\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/AKPYwTXys5nHGBTjMjRD6H-840-80.jpg.webp 840w, https:\/\/cdn.mos.cms.futurecdn.net\/AKPYwTXys5nHGBTjMjRD6H-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/AKPYwTXys5nHGBTjMjRD6H-500-80.jpg.webp 500w, https:\/\/cdn.mos.cms.futurecdn.net\/AKPYwTXys5nHGBTjMjRD6H-450-80.jpg.webp 450w, https:\/\/cdn.mos.cms.futurecdn.net\/AKPYwTXys5nHGBTjMjRD6H-320-80.jpg.webp 320w\" sizes=\"(min-width: 900px) 925px, (min-width: 700px) 450px, calc(100vw - 48px)\" \/><\/div>\n<p><span class=\"custom-subheading-styles\">Women&#8217;s Cycling<\/span><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block custom-text-styles\">&#8216;My first big hit out against every single big rider&#8217; \u2013 Zoe B\u00e4ckstedt relishes star-studded time trial test at debut Tour de France Femmes<\/span><\/div>\n<div class=\"relative recirc-feed sponsored-card min-h-[250px]\" data-recirc-id=\"article-river-stacked-ads:native-cards\" data-mrf-recirculation=\"article-river-ads\" data-nosnippet data-ad-slot-path=\"feed-sponsored-post\" data-attribute-device=\"all\">\n<div class=\"max-w-full sponsored-post--placeholder animate-pulse\">\n<div class=\"relative!\"><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block bg-gray-100\">\u00a0<br \/>\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"aspect-[var(--img-listing-aspect-ratio,16\/9)] relative mb-3.5\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/T8FnfhuQeMdMCotfxPmKW9-840-80.jpg.webp 840w, https:\/\/cdn.mos.cms.futurecdn.net\/T8FnfhuQeMdMCotfxPmKW9-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/T8FnfhuQeMdMCotfxPmKW9-500-80.jpg.webp 500w, https:\/\/cdn.mos.cms.futurecdn.net\/T8FnfhuQeMdMCotfxPmKW9-450-80.jpg.webp 450w, https:\/\/cdn.mos.cms.futurecdn.net\/T8FnfhuQeMdMCotfxPmKW9-320-80.jpg.webp 320w\" sizes=\"(min-width: 900px) 925px, (min-width: 700px) 450px, calc(100vw - 48px)\" \/><\/div>\n<p><span class=\"custom-subheading-styles\">Women&#8217;s Cycling<\/span><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block custom-text-styles\">&#8216;I never imagined it would happen&#8217; \u2013 What does it mean to win your first Tour de France Femmes stage? Two 2025 winners relive their victories<\/span><\/div>\n<div class=\"relative recirc-feed sponsored-card min-h-[250px]\" data-recirc-id=\"article-river-stacked-ads:native-cards\" data-mrf-recirculation=\"article-river-ads\" data-nosnippet data-ad-slot-path=\"feed-sponsored-post\" data-attribute-device=\"all\">\n<div class=\"max-w-full sponsored-post--placeholder animate-pulse\">\n<div class=\"relative!\"><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block bg-gray-100\">\u00a0<br \/>\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"aspect-[var(--img-listing-aspect-ratio,16\/9)] relative mb-3.5\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/4zKMy9RWdACwW2D5a6kSK9-840-80.jpg.webp 840w, https:\/\/cdn.mos.cms.futurecdn.net\/4zKMy9RWdACwW2D5a6kSK9-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/4zKMy9RWdACwW2D5a6kSK9-500-80.jpg.webp 500w, https:\/\/cdn.mos.cms.futurecdn.net\/4zKMy9RWdACwW2D5a6kSK9-450-80.jpg.webp 450w, https:\/\/cdn.mos.cms.futurecdn.net\/4zKMy9RWdACwW2D5a6kSK9-320-80.jpg.webp 320w\" sizes=\"(min-width: 900px) 925px, (min-width: 700px) 450px, calc(100vw - 48px)\" \/><\/div>\n<p><span class=\"custom-subheading-styles\">Women&#8217;s Cycling<\/span><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block custom-text-styles\">Australian national champion Mackenzie Coupland debuts in varied Liv AlUla Jayco line-up for Tour de France Femmes<\/span><\/div>\n<div class=\"relative recirc-feed sponsored-card min-h-[250px]\" data-recirc-id=\"article-river-stacked-ads:native-cards\" data-mrf-recirculation=\"article-river-ads\" data-nosnippet data-ad-slot-path=\"feed-sponsored-post\" data-attribute-device=\"all\">\n<div class=\"max-w-full sponsored-post--placeholder animate-pulse\">\n<div class=\"relative!\"><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block bg-gray-100\">\u00a0<br \/>\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"aspect-[var(--img-listing-aspect-ratio,16\/9)] relative mb-3.5\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/XsitVR4NeLFF9LwfGXucxn-840-80.jpg.webp 840w, https:\/\/cdn.mos.cms.futurecdn.net\/XsitVR4NeLFF9LwfGXucxn-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/XsitVR4NeLFF9LwfGXucxn-500-80.jpg.webp 500w, https:\/\/cdn.mos.cms.futurecdn.net\/XsitVR4NeLFF9LwfGXucxn-450-80.jpg.webp 450w, https:\/\/cdn.mos.cms.futurecdn.net\/XsitVR4NeLFF9LwfGXucxn-320-80.jpg.webp 320w\" sizes=\"(min-width: 900px) 925px, (min-width: 700px) 450px, calc(100vw - 48px)\" \/><\/div>\n<p><span class=\"custom-subheading-styles\">Women&#8217;s Cycling<\/span><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block custom-text-styles\">UAE Team ADQ get new name for Tour de France Femmes and beyond<\/span><\/div>\n<div class=\"relative recirc-feed sponsored-card min-h-[250px]\" data-recirc-id=\"article-river-stacked-ads:native-cards\" data-mrf-recirculation=\"article-river-ads\" data-nosnippet data-ad-slot-path=\"feed-sponsored-post\" data-attribute-device=\"all\">\n<div class=\"max-w-full sponsored-post--placeholder animate-pulse\">\n<div class=\"relative!\"><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block bg-gray-100\">\u00a0<br \/>\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"aspect-[var(--img-listing-aspect-ratio,16\/9)] relative mb-3.5\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/3Lx6JgCbNaveJgUmcDrvXV-840-80.jpg.webp 840w, https:\/\/cdn.mos.cms.futurecdn.net\/3Lx6JgCbNaveJgUmcDrvXV-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/3Lx6JgCbNaveJgUmcDrvXV-500-80.jpg.webp 500w, https:\/\/cdn.mos.cms.futurecdn.net\/3Lx6JgCbNaveJgUmcDrvXV-450-80.jpg.webp 450w, https:\/\/cdn.mos.cms.futurecdn.net\/3Lx6JgCbNaveJgUmcDrvXV-320-80.jpg.webp 320w\" sizes=\"(min-width: 900px) 925px, (min-width: 700px) 450px, calc(100vw - 48px)\" \/><\/div>\n<p><span class=\"custom-subheading-styles\">Women&#8217;s Cycling<\/span><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block custom-text-styles\">Tour de Pologne Women: Lorena Wiebes charges to stage 3 victory in three-day sweep for GC title<\/span><\/div>\n<div class=\"relative recirc-feed sponsored-card min-h-[250px]\" data-recirc-id=\"article-river-stacked-ads:native-cards\" data-mrf-recirculation=\"article-river-ads\" data-nosnippet data-ad-slot-path=\"feed-sponsored-post\" data-attribute-device=\"all\">\n<div class=\"max-w-full sponsored-post--placeholder animate-pulse\">\n<div class=\"relative!\"><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block bg-gray-100\">\u00a0<br \/>\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/aside>\n<aside class=\"w-full\" data-nosnippet data-mrf-recirculation=\"article-river-stacked\">\n<div data-recirc-id=\"article-river-stacked-solr:latest-articletype\">\n<div class=\"text-white py-4 px-3 mb-4 bg-[#333] uppercase font-bold custom-header-styles\">Latest in News<\/div>\n<div class=\"grid grid-cols-1 gap-4 mt-4 mb-5\">\n<div>\n<div class=\"aspect-[var(--img-listing-aspect-ratio,16\/9)] relative mb-3.5\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/LZbxQRLVyt6Rt5ZWmPkNeH-840-80.jpg.webp 840w, https:\/\/cdn.mos.cms.futurecdn.net\/LZbxQRLVyt6Rt5ZWmPkNeH-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/LZbxQRLVyt6Rt5ZWmPkNeH-500-80.jpg.webp 500w, https:\/\/cdn.mos.cms.futurecdn.net\/LZbxQRLVyt6Rt5ZWmPkNeH-450-80.jpg.webp 450w, https:\/\/cdn.mos.cms.futurecdn.net\/LZbxQRLVyt6Rt5ZWmPkNeH-320-80.jpg.webp 320w\" sizes=\"(min-width: 900px) 925px, (min-width: 700px) 450px, calc(100vw - 48px)\" \/><\/div>\n<p><span class=\"custom-subheading-styles\">Teams &amp; Riders<\/span><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block custom-text-styles\">What next for Paul Seixas? Two weeks of rest, more training and racing, and the long-term picture post-Tour de France debut<\/span><\/div>\n<div class=\"relative recirc-feed sponsored-card min-h-[250px]\" data-recirc-id=\"article-river-stacked-ads:native-cards\" data-mrf-recirculation=\"article-river-ads\" data-nosnippet data-ad-slot-path=\"feed-sponsored-post\" data-attribute-device=\"all\">\n<div class=\"max-w-full sponsored-post--placeholder animate-pulse\">\n<div class=\"relative!\"><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block bg-gray-100\">\u00a0<br \/>\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"aspect-[var(--img-listing-aspect-ratio,16\/9)] relative mb-3.5\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/PqHT6tAEcmKoD5jmV4kymX-840-80.jpg.webp 840w, https:\/\/cdn.mos.cms.futurecdn.net\/PqHT6tAEcmKoD5jmV4kymX-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/PqHT6tAEcmKoD5jmV4kymX-500-80.jpg.webp 500w, https:\/\/cdn.mos.cms.futurecdn.net\/PqHT6tAEcmKoD5jmV4kymX-450-80.jpg.webp 450w, https:\/\/cdn.mos.cms.futurecdn.net\/PqHT6tAEcmKoD5jmV4kymX-320-80.jpg.webp 320w\" sizes=\"(min-width: 900px) 925px, (min-width: 700px) 450px, calc(100vw - 48px)\" \/><\/div>\n<p><span class=\"custom-subheading-styles\">Racing<\/span><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block custom-text-styles\">&#8216;It was a tough race&#8217; &#8211; Netcompany Ineos kick-off Tour de France review after failing to win a stage<\/span><\/div>\n<div class=\"relative recirc-feed sponsored-card min-h-[250px]\" data-recirc-id=\"article-river-stacked-ads:native-cards\" data-mrf-recirculation=\"article-river-ads\" data-nosnippet data-ad-slot-path=\"feed-sponsored-post\" data-attribute-device=\"all\">\n<div class=\"max-w-full sponsored-post--placeholder animate-pulse\">\n<div class=\"relative!\"><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block bg-gray-100\">\u00a0<br \/>\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"aspect-[var(--img-listing-aspect-ratio,16\/9)] relative mb-3.5\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/AKPYwTXys5nHGBTjMjRD6H-840-80.jpg.webp 840w, https:\/\/cdn.mos.cms.futurecdn.net\/AKPYwTXys5nHGBTjMjRD6H-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/AKPYwTXys5nHGBTjMjRD6H-500-80.jpg.webp 500w, https:\/\/cdn.mos.cms.futurecdn.net\/AKPYwTXys5nHGBTjMjRD6H-450-80.jpg.webp 450w, https:\/\/cdn.mos.cms.futurecdn.net\/AKPYwTXys5nHGBTjMjRD6H-320-80.jpg.webp 320w\" sizes=\"(min-width: 900px) 925px, (min-width: 700px) 450px, calc(100vw - 48px)\" \/><\/div>\n<p><span class=\"custom-subheading-styles\">Women&#8217;s Cycling<\/span><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block custom-text-styles\">&#8216;My first big hit out against every single big rider&#8217; \u2013 Zoe B\u00e4ckstedt relishes star-studded time trial test at debut Tour de France Femmes<\/span><\/div>\n<div class=\"relative recirc-feed sponsored-card min-h-[250px]\" data-recirc-id=\"article-river-stacked-ads:native-cards\" data-mrf-recirculation=\"article-river-ads\" data-nosnippet data-ad-slot-path=\"feed-sponsored-post\" data-attribute-device=\"all\">\n<div class=\"max-w-full sponsored-post--placeholder animate-pulse\">\n<div class=\"relative!\"><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block bg-gray-100\">\u00a0<br \/>\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"aspect-[var(--img-listing-aspect-ratio,16\/9)] relative mb-3.5\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/4zKMy9RWdACwW2D5a6kSK9-840-80.jpg.webp 840w, https:\/\/cdn.mos.cms.futurecdn.net\/4zKMy9RWdACwW2D5a6kSK9-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/4zKMy9RWdACwW2D5a6kSK9-500-80.jpg.webp 500w, https:\/\/cdn.mos.cms.futurecdn.net\/4zKMy9RWdACwW2D5a6kSK9-450-80.jpg.webp 450w, https:\/\/cdn.mos.cms.futurecdn.net\/4zKMy9RWdACwW2D5a6kSK9-320-80.jpg.webp 320w\" sizes=\"(min-width: 900px) 925px, (min-width: 700px) 450px, calc(100vw - 48px)\" \/><\/div>\n<p><span class=\"custom-subheading-styles\">Women&#8217;s Cycling<\/span><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block custom-text-styles\">Australian national champion Mackenzie Coupland debuts in varied Liv AlUla Jayco line-up for Tour de France Femmes<\/span><\/div>\n<div class=\"relative recirc-feed sponsored-card min-h-[250px]\" data-recirc-id=\"article-river-stacked-ads:native-cards\" data-mrf-recirculation=\"article-river-ads\" data-nosnippet data-ad-slot-path=\"feed-sponsored-post\" data-attribute-device=\"all\">\n<div class=\"max-w-full sponsored-post--placeholder animate-pulse\">\n<div class=\"relative!\"><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block bg-gray-100\">\u00a0<br \/>\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"aspect-[var(--img-listing-aspect-ratio,16\/9)] relative mb-3.5\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/iLTEfzvJViu9P8R9b485wH-840-80.jpg.webp 840w, https:\/\/cdn.mos.cms.futurecdn.net\/iLTEfzvJViu9P8R9b485wH-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/iLTEfzvJViu9P8R9b485wH-500-80.jpg.webp 500w, https:\/\/cdn.mos.cms.futurecdn.net\/iLTEfzvJViu9P8R9b485wH-450-80.jpg.webp 450w, https:\/\/cdn.mos.cms.futurecdn.net\/iLTEfzvJViu9P8R9b485wH-320-80.jpg.webp 320w\" sizes=\"(min-width: 900px) 925px, (min-width: 700px) 450px, calc(100vw - 48px)\" \/><\/div>\n<p><span class=\"custom-subheading-styles\">Teams &amp; Riders<\/span><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block custom-text-styles\">Sepp Kuss hoping to ride Vuelta a Espa\u00f1a for Grand Tour treble after &#8216;crazy fast&#8217; but &#8216;enjoyable&#8217; Tour de France<\/span><\/div>\n<div class=\"relative recirc-feed sponsored-card min-h-[250px]\" data-recirc-id=\"article-river-stacked-ads:native-cards\" data-mrf-recirculation=\"article-river-ads\" data-nosnippet data-ad-slot-path=\"feed-sponsored-post\" data-attribute-device=\"all\">\n<div class=\"max-w-full sponsored-post--placeholder animate-pulse\">\n<div class=\"relative!\"><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block bg-gray-100\">\u00a0<br \/>\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"aspect-[var(--img-listing-aspect-ratio,16\/9)] relative mb-3.5\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/JePpJ87kr97t8CYYxnYTxd-840-80.jpg.webp 840w, https:\/\/cdn.mos.cms.futurecdn.net\/JePpJ87kr97t8CYYxnYTxd-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/JePpJ87kr97t8CYYxnYTxd-500-80.jpg.webp 500w, https:\/\/cdn.mos.cms.futurecdn.net\/JePpJ87kr97t8CYYxnYTxd-450-80.jpg.webp 450w, https:\/\/cdn.mos.cms.futurecdn.net\/JePpJ87kr97t8CYYxnYTxd-320-80.jpg.webp 320w\" sizes=\"(min-width: 900px) 925px, (min-width: 700px) 450px, calc(100vw - 48px)\" \/><\/div>\n<p><span class=\"custom-subheading-styles\">Racing<\/span><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block custom-text-styles\">&#8216;He&#8217;s going to win at least seven Tours&#8217; \u2013 Greg LeMond refutes any comparison between Tadej Poga\u010dar and Lance Armstrong<\/span><\/div>\n<div class=\"relative recirc-feed sponsored-card min-h-[250px]\" data-recirc-id=\"article-river-stacked-ads:native-cards\" data-mrf-recirculation=\"article-river-ads\" data-nosnippet data-ad-slot-path=\"feed-sponsored-post\" data-attribute-device=\"all\">\n<div class=\"max-w-full sponsored-post--placeholder animate-pulse\">\n<div class=\"relative!\"><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block bg-gray-100\">\u00a0<br \/>\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/aside>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"widgetArea17\" class=\"widget-area md:basis-1\/3 widget-area-g-md-vp-1-3 widget-area-g-lg-vp-1-3 widget-area-g-xl-vp-1-3 page-widget-area-17\">\n<div data-widget-type=\"dynamic\" id=\"popular-data\" class=\"clear-both widget widget-dynamic widget-popular-data widget-dynamic-popular-data widget-dynamic-fter-popular-box\">\n<div class=\"wdn-fte-pb pos-relative space-t20\n\"><\/p>\n<div class=\"slice-container popular-box-slice\">\n<section class=\"popular-box\" data-component-name=\"Slice:PopularBox\">\n<div class=\"popular-box__label\">\n<div class=\"popular-box__label__tab popular-box__label__tab--active\" role=\"heading\">\nLATEST ARTICLES\n<\/div>\n<\/div>\n<ol class=\"popular-box__articles-list popular-box__articles-list--active\">\n<li class=\"popular-box__article-list\">\n<div class=\"popular-box__article-list__container\">\n<div class=\"popular-box__article-list__image-wrapper\">\n<div>\n<source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/pMM4KNDeR3gXoihPHY2iL4-1280-80.jpg.webp 1280w, https:\/\/cdn.mos.cms.futurecdn.net\/pMM4KNDeR3gXoihPHY2iL4-720-80.jpg.webp 720w, https:\/\/cdn.mos.cms.futurecdn.net\/pMM4KNDeR3gXoihPHY2iL4-640-80.jpg.webp 640w, https:\/\/cdn.mos.cms.futurecdn.net\/pMM4KNDeR3gXoihPHY2iL4-320-80.jpg.webp 320w\" sizes=\"99vw\" \/><\/div>\n<\/div>\n<div class=\"popular-box__article-list__content\">\n<div class=\"popular-box__article-list__number-text\">1<\/div>\n<div class=\"popular-box__article-list__heading\">\n<p>Canyon-SRAM reveal colourful kit for Tour de France Femmes backing ambitious new &#8216;We Femmes&#8217; campaign<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<li class=\"popular-box__article-list\">\n<div class=\"popular-box__article-list__container\">\n<div class=\"popular-box__article-list__content\">\n<div class=\"popular-box__article-list__number-text\">2<\/div>\n<div class=\"popular-box__article-list__heading\">\n<p>Battle of the brands: Which sponsors came out on top at the 2026 Tour de France?<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<li class=\"popular-box__article-list\">\n<div class=\"popular-box__article-list__container\">\n<div class=\"popular-box__article-list__content\">\n<div class=\"popular-box__article-list__number-text\">3<\/div>\n<div class=\"popular-box__article-list__heading\">\n<p>Tadej Poga\u010dar has proven he&#8217;s the best of all time, I don&#8217;t see anyone challenging him for another two years \u2013 Sean Kelly&#8217;s Tour column<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<li class=\"popular-box__article-list\">\n<div class=\"popular-box__article-list__container\">\n<div class=\"popular-box__article-list__content\">\n<div class=\"popular-box__article-list__number-text\">4<\/div>\n<div class=\"popular-box__article-list__heading\">\n<p>&#8216;My first big hit out against every single big rider&#8217; \u2013 Zoe B\u00e4ckstedt relishes star-studded time trial test at debut Tour de France Femmes<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<li class=\"popular-box__article-list\">\n<div class=\"popular-box__article-list__container\">\n<div class=\"popular-box__article-list__content\">\n<div class=\"popular-box__article-list__number-text\">5<\/div>\n<div class=\"popular-box__article-list__heading\">\n<p>Australian national champion Mackenzie Coupland debuts in varied Liv AlUla Jayco line-up for Tour de France Femmes<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<\/ol>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<article class=\"page-content-onecol flex-1\nnews-article article\n\"><\/p>\n<div class=\"widget-area-group widget-area-group-2col flex flex-wrap box-border\">\n<div id=\"widgetArea16\" class=\"widget-area basis-full md:basis-2\/3 widget-area-g-md-vp-2-3 widget-area-g-lg-vp-2-3 widget-area-g-xl-vp-2-3 page-widget-area-16\">\n<div data-widget-type=\"hero\" id=\"hero\" class=\"clear-both widget widget-hero widget-hero widget-hero-hero widget-hero widget-hero-fter-news\">\n<div class=\"news-article\">\n<header data-component-name=\"Article:Hero\">\n<nav class=\"breadcrumb\" aria-label=\"Breadcrumbs\">\n<ol>\n<li>\nPro Cycling\n<\/li>\n<li>\nRacing\n<\/li>\n<li>\nWomen&#8217;s Cycling\n<\/li>\n<li>\nRoad\n<\/li>\n<li>\nTour de France Femmes\n<\/li>\n<\/ol>\n<\/nav>\n<h1>Canyon-SRAM reveal colourful kit for Tour de France Femmes backing ambitious new &#8216;We Femmes&#8217; campaign<\/h1>\n<div class=\"byline-social\">\n<div class=\"vds-byline-block flex flex-row flex-nowrap my-1.5 gap-2 text-left items-start justify-start\" data-component-name=\"Article:BylineBlock\">\n<p>News<\/p>\n<div class=\"my-auto vds-simple-byline\"><span class=\"inline-block vds-author\"><br \/>\nBy<br \/>\nMatilda Price <\/span><\/p>\n<div class=\"flex gap-1 vds-byline-with-avatar__meta\"><span class=\"vds-date block font-normal tracking-normal normal-case text-xs\"><br \/>\nPublished<br \/>\n<time data-component-name=\"UI:DateTime\" datetime=\"2026-07-28T09:00:00Z\" class=\"relative-date\"><br \/>\n28 July 2026<br \/>\n<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<p class=\"strapline\">Special jersey marks launch of Canyon and Zwift-backed We Femmes campaign that aims to welcome 1,000 women per year into cycling<\/p>\n<\/div>\n<aside class=\"text-gray-700 flex items-center mx-0 my-5 p-0 justify-start text-left\" id=\"affiliate-disclaimer\" data-component-name=\"AffiliateDisclaimer\" data-hawk-message=\"Affiliate disclaimer removed because hawk deemed there are no affiliate links on this page\">\n<p class=\"text-[color:var(--affiliate-disclaimer--text-color,inherit)] mb-2 text-[length:var(--affiliate-disclaimer--font-size,0.75rem)] leading-[18px] md:text-[13px] [&amp;&gt;a]:text-inherit [&amp;&gt;a]:underline\">\nWhen you purchase through links on our site, we may earn an affiliate commission. Here\u2019s how it works.\n<\/p>\n<\/aside>\n<\/header>\n<\/div>\n<\/div>\n<div data-widget-type=\"contentparsed\" id=\"content\" class=\"clear-both widget widget-contentparsed widget-content widget-contentparsed-content widget-content-parsed widget-content-parsed-content_document \">\n<div class=\"wcp-item-content\">\n<section class=\"content-wrapper\">\n<div class=\"box less-space hero-image-wrapper\">\n<figure class=\"mb-0\">\n<source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/pMM4KNDeR3gXoihPHY2iL4-1920-80.jpg.webp 1920w, https:\/\/cdn.mos.cms.futurecdn.net\/pMM4KNDeR3gXoihPHY2iL4-1600-80.jpg.webp 1600w, https:\/\/cdn.mos.cms.futurecdn.net\/pMM4KNDeR3gXoihPHY2iL4-1200-80.jpg.webp 1200w, https:\/\/cdn.mos.cms.futurecdn.net\/pMM4KNDeR3gXoihPHY2iL4-1024-80.jpg.webp 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/pMM4KNDeR3gXoihPHY2iL4-970-80.jpg.webp 970w, https:\/\/cdn.mos.cms.futurecdn.net\/pMM4KNDeR3gXoihPHY2iL4-750-80.jpg.webp 750w, https:\/\/cdn.mos.cms.futurecdn.net\/pMM4KNDeR3gXoihPHY2iL4-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/pMM4KNDeR3gXoihPHY2iL4-480-80.jpg.webp 480w, https:\/\/cdn.mos.cms.futurecdn.net\/pMM4KNDeR3gXoihPHY2iL4-320-80.jpg.webp 320w\" sizes=\"(min-width: 1000px) 600px, 100vw\" \/><figcaption class=\"font-article-copy text-(--image--text--color) font-article-copy mt-2\"><span class=\"caption-text font-article-copy\">The colourful new jersey, made by Ryzon, will be on show at the Tour de France Femmes<\/span><span class=\"credit font-article-copy\">(Image credit: Canyon)<\/span><\/figcaption><\/figure>\n<\/div>\n<div id=\"article-body\" class=\"text-copy bodyCopy auto paywall-locker\">\n<div data-analytics-id=\"utility-bar\" id=\"utility-bar\" class=\"font-ui-heading flex justify-between items-center py-2 border-t border-b border-gray-300 border-solid mb-5 mx-auto\" data-component-name=\"UtilityBar\" data-mrf-recirculation=\"utility-bar\">\n<div class=\"flex gap-2 text-[#333] subcontainer\">\n<div class=\"relative tooltip-container\" role=\"tooltip\">\n<div data-component-name=\"Social:Dropdown\" role=\"menu\" id=\"utilitybar__dropdown--share\" aria-labelledby=\"utilitybar__button--share\" class=\"absolute left-0 top-full w-44 bg-white rounded-md shadow-md border border-neutral-200 z-[9996] list-none m-0 py-2 px-3 border-solid\">\n<ul class=\"m-0!\">\n<li class=\"!p-0 !m-0 list-none border-b border-gray-200 border-solid\">\n<li class=\"!p-0 !m-0 list-none border-b border-gray-200 border-solid\">\n<p>Facebook<\/p>\n<\/li>\n<li class=\"!p-0 !m-0 list-none border-b border-gray-200 border-solid\">\n<p>X<\/p>\n<\/li>\n<li class=\"!p-0 !m-0 list-none border-b border-gray-200 border-solid\">\n<p>Pinterest<\/p>\n<\/li>\n<li class=\"!p-0 !m-0 list-none border-b border-gray-200 border-solid\">\n<p>Email<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"font-ui-heading max-sm:hidden tooltip absolute left-1\/2 bg-gray-900 text-white text-xs leading-none px-3 py-1.5 rounded-md z-[10001] whitespace-nowrap\" id=\"tooltip-share-this-article\" role=\"tooltip\" aria-hidden=\"true\">\nShare this article\n<\/div>\n<\/div>\n<div class=\"relative tooltip-container\" role=\"tooltip\"><span class=\"ml-1 inline-flex h-5 px-2 shrink-0 items-center justify-center self-center overflow-hidden whitespace-nowrap rounded-[10px] bg-primary-500 text-[11px] leading-none font-ui-heading font-semibold text-white\">0<\/span><\/p>\n<div class=\"font-ui-heading max-sm:hidden tooltip absolute left-1\/2 bg-gray-900 text-white text-xs leading-none px-3 py-1.5 rounded-md z-[10001] whitespace-nowrap\" id=\"tooltip-join-the-conversation\" role=\"tooltip\" aria-hidden=\"true\">\nJoin the conversation\n<\/div>\n<\/div>\n<\/div>\n<div class=\"flex gap-2 text-[#333] subcontainer\">\n<div class=\"relative tooltip-container\" role=\"tooltip\">\n<p>Follow us<\/p>\n<div class=\"font-ui-heading max-sm:hidden tooltip absolute left-1\/2 bg-gray-900 text-white text-xs leading-none px-3 py-1.5 rounded-md z-[10001] whitespace-nowrap\" id=\"tooltip-add-us-as-a-preferred-source-on-google\" role=\"tooltip\" aria-hidden=\"true\">\nAdd us as a preferred source on Google\n<\/div>\n<\/div>\n<div class=\"relative tooltip-container\" role=\"tooltip\">\n<div class=\"font-ui-heading max-sm:hidden tooltip absolute left-1\/2 bg-gray-900 text-white text-xs leading-none px-3 py-1.5 rounded-md z-[10001] whitespace-nowrap\" id=\"tooltip-subscribe-to-our-newsletter\" role=\"tooltip\" aria-hidden=\"true\">\nSubscribe to our newsletter\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p id=\"elk-907fdb96-8a5f-11f1-a448-c14880454f62\">Canyon-SRAM are the latest team to launch a special kit for the Tour de France Femmes avec Zwift, unveiling a characteristically colourful new look that supports the &#8216;We Femmes&#8217; campaign.<\/p>\n<p>Supported by brands including Canyon, Zwift and SRAM, plus Ryzon, who have designed and manufactured the kit, the We Femmes campaign intends to &#8220;galvanise the next era of women\u2019s cycling&#8221; through events and activations to get more women on bikes and involved in the sport, kicking off with the Tour that starts on Saturday.<\/p>\n<p id=\"elk-907fdb96-8a5f-11f1-a448-c14880454f62-2\" aria-hidden=\"true\" class=\"kiosq-b\">Canyon-SRAM&#8217;s special-edition kit, which they will debut in Lausanne this weekend, features a lighter base and the team&#8217;s signature abstract and colourful pattern, alongside the pink and yellow We Femmes logo emblazoned on the sleeves, back and chest.<\/p>\n<div class=\"my-6 w-full overflow-hidden rounded-[10px] lg:my-8\" data-component-name=\"JwPlayer:Carousel\" data-jwp-carousel data-jwp-carousel-payload=\"{&quot;ids&quot;:{&quot;playerID&quot;:&quot;jYDCcabO&quot;,&quot;searchPlaylistID&quot;:&quot;gwjdoYHD&quot;,&quot;divID&quot;:&quot;botr_gwjdoYHD_jYDCcabO_div&quot;,&quot;fallbackPlaylistID&quot;:&quot;gwjdoYHD&quot;,&quot;fallbackDivID&quot;:&quot;botr_gwjdoYHD_jYDCcabO_div&quot;,&quot;key&quot;:&quot;X9\/mXVGac0NphghLH9hZaqWA5d3dhAM\/Ih07grnEyMLjuO2E&quot;,&quot;tintLogo&quot;:true,&quot;useSearchPlaylist&quot;:false,&quot;enabled&quot;:true},&quot;signPostingEnabled&quot;:true,&quot;signPostingLinkEnabled&quot;:true,&quot;waitForAdLoad&quot;:false,&quot;hidePlayerOnDesktop&quot;:false,&quot;hidePlayerOnMobile&quot;:false,&quot;hidePlayerOnTablet&quot;:false}\">\n<div class=\"flex flex-nowrap items-center justify-between gap-3 bg-zinc-900 px-[14px] py-3\" data-jwp-carousel-header>\n<div class=\"flex min-w-0 shrink items-center\"><span class=\"inline-flex items-center gap-1.5 text-sm font-article-heading capitalize leading-5 text-white whitespace-nowrap\"><span class=\"jwp-carousel-title-desktop\">Latest Videos From<\/span><span class=\"jwp-carousel-brand\">Cyclingnews<\/span><\/span><\/div>\n<\/div>\n<div class=\"min-h-[44px] bg-zinc-900 px-[14px] py-3\" data-jwp-carousel-signposting><a class=\"invisible block truncate text-sm font-bold leading-5 text-white underline decoration-solid underline-offset-2\" data-jwp-carousel-signposting-link href target=\"_blank\" rel=\"noopener noreferrer\"><span data-jwp-carousel-signposting-title>Watch full video here: <\/span><\/a><\/div>\n<\/div>\n<p aria-hidden=\"true\" class=\"kiosq-b\">The kits also feature each Tour rider&#8217;s name on the back, below the We Femmes logo.<\/p>\n<div class=\"fancy-box kiosq-b\" id=\"elk-907fdcc2-8a5f-11f1-b576-95b6e071b300\" aria-hidden=\"true\">\n<div class=\"fancy_box-title\">Read more<\/div>\n<div class=\"fancy_box_body\">\n<ul>\n<li><strong>&#8216;New opportunity, a fresh page&#8217; \u2013 Kasia Niewiadoma-Phinney chases another Tour de France Femmes victory with team that delivers debuts for B\u00e4ckstedt, Kl\u00f6ser, Niedermaier<\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p id=\"elk-907fdd44-8a5f-11f1-9d74-2986495b95da\" aria-hidden=\"true\" class=\"kiosq-b\">As one of the only teams in the WorldTour that doesn&#8217;t have a corresponding men&#8217;s team, Canyon-SRAM have been at the forefront of pushing women&#8217;s cycling forward to stand on its own two feet. In 2024, they won the Tour de France with Kasia Niewiadoma-Phinney, and the team will now be heavily involved with the new outreach campaign.<\/p>\n<aside data-component-name=\"Recirculation:ArticleRiver\" data-recirculation-type=\"inline\" data-mrf-recirculation=\"Trending Bar\" data-nosnippet class=\"clear-both pt-2 pb-0 mb-4\"><span class=\"\n            flex\n            after:content-[&apos;&apos;] after:flex-1 after:ml-4 after:my-[0.7rem] after:border-t after:border-solid after:border-t-[#ccc]\n            before:content-[&apos;&apos;] before:flex-1 before:mr-4 before:my-[0.7rem] before:border-t before:border-solid before:border-t-[#ccc]\n            font-article-heading pb-0 text-[length:var(--article-river-title--font-size,1em)] uppercase sm:text-[length:var(--article-river-title--font-size,0.875em)] font-bold\n        \"><br \/>\n            You may like<br \/>\n        <\/span><\/p>\n<ul class=\"flex flex-col gap-0 m-0 max-w-full\">\n<li class=\"m-0 list-none border-b border-solid border-[#ededed] py-2\" data-recirculation-id=\"recirculation-card-1\" id=\"recirculation-inline-1\" data-analytics-id=\"recirculation-inline-1\" data-mrf-recirculation=\"recirculation-inline-1\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/ruEApBsqFoQnZ6uvgJugML-250-80.jpg.webp 250w, https:\/\/cdn.mos.cms.futurecdn.net\/ruEApBsqFoQnZ6uvgJugML-150-80.jpg.webp 150w\" sizes=\"150px\" \/><span class=\"w-full text-base font-[var(--article-river-item--font-weight,500)] font-article-heading line-clamp-3 md:line-clamp-2\">FDJ United-Suez reveal special new kit for Tour de France Femmes and 2027 season<\/span><\/li>\n<li class=\"m-0 list-none border-b border-solid border-[#ededed] py-2\" data-recirculation-id=\"recirculation-card-2\" id=\"recirculation-inline-2\" data-analytics-id=\"recirculation-inline-2\" data-mrf-recirculation=\"recirculation-inline-2\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/4CdJ6Nc3iaKf7yRwYzgZjR-250-80.jpg.webp 250w, https:\/\/cdn.mos.cms.futurecdn.net\/4CdJ6Nc3iaKf7yRwYzgZjR-150-80.jpg.webp 150w\" sizes=\"150px\" \/><span class=\"w-full text-base font-[var(--article-river-item--font-weight,500)] font-article-heading line-clamp-3 md:line-clamp-2\">Visma-Lease a Bike reveal special Tour de France Femmes jersey featuring children&#8217;s drawings<\/span><\/li>\n<li class=\"m-0 list-none border-b border-solid border-[#ccc] py-2\" data-recirculation-id=\"recirculation-card-3\" id=\"recirculation-inline-3\" data-analytics-id=\"recirculation-inline-3\" data-mrf-recirculation=\"recirculation-inline-3\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/wVivTeF6EuqCfYFZpr28Nb-250-80.jpg.webp 250w, https:\/\/cdn.mos.cms.futurecdn.net\/wVivTeF6EuqCfYFZpr28Nb-150-80.jpg.webp 150w\" sizes=\"150px\" \/><span class=\"w-full text-base font-[var(--article-river-item--font-weight,500)] font-article-heading line-clamp-3 md:line-clamp-2\">Tour de France Femmes 2026<\/span><\/li>\n<\/ul>\n<\/aside>\n<p aria-hidden=\"true\" class=\"kiosq-b\">&#8220;A new movement is launching. We Femmes. Backed by the riders and wider team at CANYON\/\/SRAM, launched at the biggest stage in women&#8217;s cycling, and championed by Canyon, SRAM, Zwift and Ryzon, amongst others. We Femmes is designed to elevate women\u2019s cycling to new levels of popularity and participation. Its aim is substantial and its ambition is long-lasting: to galvanise the next era of women\u2019s cycling,&#8221; a press release from Canyon reads.<\/p>\n<p aria-hidden=\"true\" class=\"kiosq-b\">&#8220;It has one central idea, and it is deliberately the simplest one available: If you ride, bring a woman who doesn\u2019t.&#8221;<\/p>\n<div id=\"slice-container-newsletterForm-articleInbodyContent-7yxrD9UQNCLi7LagqycXiT\" class=\"slice-container newsletter-inbodyContent-slice newsletterForm-articleInbodyContent-7yxrD9UQNCLi7LagqycXiT slice-container-newsletterForm\">\n<div data-hydrate=\"true\" class=\"newsletter-form__wrapper newsletter-form__wrapper--inbodyContent\">\n<div class=\"newsletter-form__container\">\n<section class=\"newsletter-form__top-bar\">\n<div class=\"newsletter-form__header\">Get The Leadout Newsletter<\/div>\n<\/section>\n<section class=\"newsletter-form__main-section\">\n<p class=\"newsletter-form__strapline\">The latest race content, interviews, features, reviews and expert buying guides, direct to your inbox!<\/p>\n<footer class=\"newsletter-form__footer \">By submitting your information you agree to the Terms &amp; Conditions and Privacy Policy and are aged 16 or over.<\/footer>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"inline-gallery inlinegallery inline-layout extended-layout full-width-layout first-slide-only kiosq-b\" data-component-name=\"Elk:Gallery:ImageGallery\" data-inline-gallery data-inline-gallery-progress-template=\"Image {currentSlide} of {totalSlides}\" data-inline-gallery-total-slides=\"3\" id=\"elk-907fddb2-8a5f-11f1-9d0f-53b9e8138fd4\" aria-hidden=\"true\">\n<div class=\"inline-gallery__count counts\"><span class=\"slidecount current\" data-inline-gallery-count><br \/>\nImage 1 of 3<br \/>\n<\/span><\/div>\n<div class=\"inline-gallery__items inlinegallery-wrap\">\n<div class=\"react-swipeable-view-container\" data-inline-gallery-track>\n<div aria-hidden=\"false\" data-swipeable=\"true\" data-inline-gallery-slide-frame data-index=\"0\">\n<div class=\"items__item inlinegallery-item\" data-inline-gallery-slide data-index=\"0\">\n<div class=\"item__image-cont\">\n<div class=\"image-cont__image\">\n<figure class=\"image-wrapped__wrapper\">\n<div class=\"image-wrapped__widthsetter\">\n<div class=\"image-wrapped__aspect-padding inlinegallery-item\" data-index=\"0\">\n<source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/2MM3YvHaviZehMLHsS6fC4-1200-80.jpg.webp 1200w, https:\/\/cdn.mos.cms.futurecdn.net\/2MM3YvHaviZehMLHsS6fC4-1024-80.jpg.webp 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/2MM3YvHaviZehMLHsS6fC4-970-80.jpg.webp 970w, https:\/\/cdn.mos.cms.futurecdn.net\/2MM3YvHaviZehMLHsS6fC4-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/2MM3YvHaviZehMLHsS6fC4-480-80.jpg.webp 480w, https:\/\/cdn.mos.cms.futurecdn.net\/2MM3YvHaviZehMLHsS6fC4-320-80.jpg.webp 320w\" sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\" \/><\/div>\n<\/div><figcaption class=\"caption-credit__figcaption\"><span class=\"caption-credit__caption\">A closer look at the jersey<\/span><span class=\"caption-credit__credit credit\"><br \/>\n(Image credit: Canyon)<br \/>\n<\/span><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div aria-hidden=\"true\" data-swipeable=\"true\" data-inline-gallery-slide-frame data-index=\"1\">\n<div class=\"items__item inlinegallery-item\" data-inline-gallery-slide data-index=\"1\">\n<div class=\"item__image-cont\">\n<div class=\"image-cont__image\">\n<figure class=\"image-wrapped__wrapper\">\n<div class=\"image-wrapped__widthsetter\">\n<div class=\"image-wrapped__aspect-padding inlinegallery-item\" data-index=\"1\">\n<source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/imdQfWDXezTzRJ7ySUi3J4-1200-80.jpg.webp 1200w, https:\/\/cdn.mos.cms.futurecdn.net\/imdQfWDXezTzRJ7ySUi3J4-1024-80.jpg.webp 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/imdQfWDXezTzRJ7ySUi3J4-970-80.jpg.webp 970w, https:\/\/cdn.mos.cms.futurecdn.net\/imdQfWDXezTzRJ7ySUi3J4-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/imdQfWDXezTzRJ7ySUi3J4-480-80.jpg.webp 480w, https:\/\/cdn.mos.cms.futurecdn.net\/imdQfWDXezTzRJ7ySUi3J4-320-80.jpg.webp 320w\" sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\" \/><\/div>\n<\/div><figcaption class=\"caption-credit__figcaption\"><span class=\"caption-credit__credit credit\"><br \/>\n(Image credit: Canyon)<br \/>\n<\/span><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div aria-hidden=\"true\" data-swipeable=\"true\" data-inline-gallery-slide-frame data-index=\"2\">\n<div class=\"items__item inlinegallery-item\" data-inline-gallery-slide data-index=\"2\">\n<div class=\"item__image-cont\">\n<div class=\"image-cont__image\">\n<figure class=\"image-wrapped__wrapper\">\n<div class=\"image-wrapped__widthsetter\">\n<div class=\"image-wrapped__aspect-padding inlinegallery-item\" data-index=\"2\">\n<source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/VwZSuy7AMBhk5MJbgs8fC4-1200-80.jpg.webp 1200w, https:\/\/cdn.mos.cms.futurecdn.net\/VwZSuy7AMBhk5MJbgs8fC4-1024-80.jpg.webp 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/VwZSuy7AMBhk5MJbgs8fC4-970-80.jpg.webp 970w, https:\/\/cdn.mos.cms.futurecdn.net\/VwZSuy7AMBhk5MJbgs8fC4-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/VwZSuy7AMBhk5MJbgs8fC4-480-80.jpg.webp 480w, https:\/\/cdn.mos.cms.futurecdn.net\/VwZSuy7AMBhk5MJbgs8fC4-320-80.jpg.webp 320w\" sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\" \/><\/div>\n<\/div><figcaption class=\"caption-credit__figcaption\"><span class=\"caption-credit__credit credit\"><br \/>\n(Image credit: Canyon)<br \/>\n<\/span><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"expanded-images\" data-inline-gallery-expanded hidden>\n<div class=\"expanded-images__items\">\n<div class=\"react-swipeable-view-container\" data-inline-gallery-expanded-track>\n<div class=\"expanded-slide__item\" data-inline-gallery-expanded-frame data-index=\"0\">\n<div class=\"expanded-slide__wrap\">\n<div class=\"expanded-slide__inner-wrap\">\n<div class=\"expanded-slide__surroundings show\">\n<div class=\"surroundings__expanded-count\">\nImage 1 of 3\n<\/div>\n<p class=\"view-original__text\">View Original<\/p>\n<\/div>\n<div class=\"expanded-slide__image-wrap\">\n<source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/2MM3YvHaviZehMLHsS6fC4-2560-80.jpg.webp 2560w, https:\/\/cdn.mos.cms.futurecdn.net\/2MM3YvHaviZehMLHsS6fC4-1920-80.jpg.webp 1920w, https:\/\/cdn.mos.cms.futurecdn.net\/2MM3YvHaviZehMLHsS6fC4-1600-80.jpg.webp 1600w, https:\/\/cdn.mos.cms.futurecdn.net\/2MM3YvHaviZehMLHsS6fC4-1280-80.jpg.webp 1280w, https:\/\/cdn.mos.cms.futurecdn.net\/2MM3YvHaviZehMLHsS6fC4-1024-80.jpg.webp 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/2MM3YvHaviZehMLHsS6fC4-768-80.jpg.webp 768w, https:\/\/cdn.mos.cms.futurecdn.net\/2MM3YvHaviZehMLHsS6fC4-415-80.jpg.webp 415w\" sizes=\"99vw\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"expanded-slide__item\" data-inline-gallery-expanded-frame data-index=\"1\">\n<div class=\"expanded-slide__wrap\">\n<div class=\"expanded-slide__inner-wrap\">\n<div class=\"expanded-slide__surroundings show\">\n<div class=\"surroundings__expanded-count\">\nImage 2 of 3\n<\/div>\n<p class=\"view-original__text\">View Original<\/p>\n<\/div>\n<div class=\"expanded-slide__image-wrap\">\n<source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/imdQfWDXezTzRJ7ySUi3J4-2560-80.jpg.webp 2560w, https:\/\/cdn.mos.cms.futurecdn.net\/imdQfWDXezTzRJ7ySUi3J4-1920-80.jpg.webp 1920w, https:\/\/cdn.mos.cms.futurecdn.net\/imdQfWDXezTzRJ7ySUi3J4-1600-80.jpg.webp 1600w, https:\/\/cdn.mos.cms.futurecdn.net\/imdQfWDXezTzRJ7ySUi3J4-1280-80.jpg.webp 1280w, https:\/\/cdn.mos.cms.futurecdn.net\/imdQfWDXezTzRJ7ySUi3J4-1024-80.jpg.webp 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/imdQfWDXezTzRJ7ySUi3J4-768-80.jpg.webp 768w, https:\/\/cdn.mos.cms.futurecdn.net\/imdQfWDXezTzRJ7ySUi3J4-415-80.jpg.webp 415w\" sizes=\"99vw\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"expanded-slide__item\" data-inline-gallery-expanded-frame data-index=\"2\">\n<div class=\"expanded-slide__wrap\">\n<div class=\"expanded-slide__inner-wrap\">\n<div class=\"expanded-slide__surroundings show\">\n<div class=\"surroundings__expanded-count\">\nImage 3 of 3\n<\/div>\n<p class=\"view-original__text\">View Original<\/p>\n<\/div>\n<div class=\"expanded-slide__image-wrap\">\n<source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/VwZSuy7AMBhk5MJbgs8fC4-2560-80.jpg.webp 2560w, https:\/\/cdn.mos.cms.futurecdn.net\/VwZSuy7AMBhk5MJbgs8fC4-1920-80.jpg.webp 1920w, https:\/\/cdn.mos.cms.futurecdn.net\/VwZSuy7AMBhk5MJbgs8fC4-1600-80.jpg.webp 1600w, https:\/\/cdn.mos.cms.futurecdn.net\/VwZSuy7AMBhk5MJbgs8fC4-1280-80.jpg.webp 1280w, https:\/\/cdn.mos.cms.futurecdn.net\/VwZSuy7AMBhk5MJbgs8fC4-1024-80.jpg.webp 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/VwZSuy7AMBhk5MJbgs8fC4-768-80.jpg.webp 768w, https:\/\/cdn.mos.cms.futurecdn.net\/VwZSuy7AMBhk5MJbgs8fC4-415-80.jpg.webp 415w\" sizes=\"99vw\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p id=\"elk-907fde20-8a5f-11f1-9607-2b3d686e8019\" aria-hidden=\"true\" class=\"kiosq-b\">Through the campaign, Canyon wants to bring &#8220;a minimum of 1,000 women a year to We Femmes rides and events, every year, for ten years,&#8221; with rides launching this August and plans to expand into 2027 to &#8220;reach women who don\u2019t currently see themselves in cycling at all.&#8221;<\/p>\n<p aria-hidden=\"true\" class=\"kiosq-b\">&#8220;This is not intended to be an advertising campaign towards women. It is a chain of invitations between women. Behind almost everyone who started cycling is someone who has already been through it \u2013 We Femmes is built on that concept,&#8221; Canyon said.<\/p>\n<p aria-hidden=\"true\" class=\"kiosq-b\">&#8220;Every We Femmes ride is open, free, and nobody gets dropped. It just asks you, as a rider, to do one thing: bring someone who doesn&#8217;t. And next year, that new rider can bring someone else who doesn&#8217;t.<\/p>\n<aside data-component-name=\"Recirculation:ArticleRiver\" data-recirculation-type=\"inline\" data-mrf-recirculation=\"Trending Bar\" data-nosnippet class=\"clear-both pt-2 pb-0 mb-4\"><span class=\"\n            flex\n            after:content-[&apos;&apos;] after:flex-1 after:ml-4 after:my-[0.7rem] after:border-t after:border-solid after:border-t-[#ccc]\n            before:content-[&apos;&apos;] before:flex-1 before:mr-4 before:my-[0.7rem] before:border-t before:border-solid before:border-t-[#ccc]\n            font-article-heading pb-0 text-[length:var(--article-river-title--font-size,1em)] uppercase sm:text-[length:var(--article-river-title--font-size,0.875em)] font-bold\n        \"><br \/>\n            What to read next<br \/>\n        <\/span><\/p>\n<ul class=\"flex flex-col gap-0 m-0 max-w-full\">\n<li class=\"m-0 list-none border-b border-solid border-[#ededed] py-2\" data-recirculation-id=\"recirculation-card-1\" id=\"recirculation-inline-2-1\" data-analytics-id=\"recirculation-2-inline-1\" data-mrf-recirculation=\"recirculation-2-inline-1\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/RktS6xfeM3cRGVHJ8omGz6-250-80.jpg.webp 250w, https:\/\/cdn.mos.cms.futurecdn.net\/RktS6xfeM3cRGVHJ8omGz6-150-80.jpg.webp 150w\" sizes=\"150px\" \/><span class=\"w-full text-base font-[var(--article-river-item--font-weight,500)] font-article-heading line-clamp-3 md:line-clamp-2\">&#8216;New opportunity, a fresh page&#8217; \u2013 Kasia Niewiadoma-Phinney chases another Tour de France Femmes victory with team that delivers debuts for B\u00e4ckstedt, Kl\u00f6ser, Niedermaier<\/span><\/li>\n<li class=\"m-0 list-none border-b border-solid border-[#ededed] py-2\" data-recirculation-id=\"recirculation-card-2\" id=\"recirculation-inline-2-2\" data-analytics-id=\"recirculation-2-inline-2\" data-mrf-recirculation=\"recirculation-2-inline-2\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/tCyyATncvm7kMQ3kzWDv8L-250-80.jpg.webp 250w, https:\/\/cdn.mos.cms.futurecdn.net\/tCyyATncvm7kMQ3kzWDv8L-150-80.jpg.webp 150w\" sizes=\"150px\" \/><span class=\"w-full text-base font-[var(--article-river-item--font-weight,500)] font-article-heading line-clamp-3 md:line-clamp-2\">Zwift and Canyon launch junior team that aims to accelerate North American riders to men&#8217;s and women&#8217;s Tour de France success<\/span><\/li>\n<li class=\"m-0 list-none border-b border-solid border-[#ccc] py-2\" data-recirculation-id=\"recirculation-card-3\" id=\"recirculation-inline-2-3\" data-analytics-id=\"recirculation-2-inline-3\" data-mrf-recirculation=\"recirculation-2-inline-3\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/wpx6YJTSDSshV3xDqM6A8Q-250-80.png.webp 250w, https:\/\/cdn.mos.cms.futurecdn.net\/wpx6YJTSDSshV3xDqM6A8Q-150-80.png.webp 150w\" sizes=\"150px\" \/><span class=\"w-full text-base font-[var(--article-river-item--font-weight,500)] font-article-heading line-clamp-3 md:line-clamp-2\">&#8216;Unexpected&#8217; pop of &#8216;electric&#8217; green with purple flames featured in swap-out kits for Jayco AlUla for men&#8217;s and women&#8217;s Tour de France<\/span><\/li>\n<\/ul>\n<\/aside>\n<p aria-hidden=\"true\" class=\"kiosq-b\">&#8220;This goes far beyond wording on a jersey. We Femmes stands together with team partners like SRAM, Zwift and Ryzon, and highly successful movements, like Zwift&#8217;s Watch the Femmes, to bring thousands of community-level riders into the sport.&#8221;<\/p>\n<p aria-hidden=\"true\" class=\"kiosq-b\">The Tour de France Femmes kit marks the launch of the movement, with rides and watch parties planned for the race, followed by rides in European cities in August, led by Canyon-SRAM riders, plus focus groups and open sessions.<\/p>\n<p aria-hidden=\"true\" class=\"kiosq-b\">&#8220;Women\u2019s cycling has developed in leaps and bounds since I first started racing. It has evolved from a largely male-dominated space into a sport where women have a much greater spotlight on the professional stage, giving us the opportunity to be seen and inspire others. At the same time, we\u2019re seeing more initiatives that make cycling more welcoming at a community level, encouraging more women to get involved and creating a pathway towards the professional side of the sport,&#8221; team rider Tiffany Cromwell said.<\/p>\n<p aria-hidden=\"true\" class=\"kiosq-b\">&#8220;CANYON\/\/SRAM has been a trailblazer in this space alongside the team\u2019s long-term partners, always looking for new ways to push boundaries and help grow women\u2019s cycling from every angle. We Femmes is another step on that journey. It\u2019s an exciting new idea, and I hope it encourages many more women into this beautiful sport as we work to strengthen cycling communities around the world.&#8221;<\/p>\n<p aria-hidden=\"true\" class=\"kiosq-b\">Canyon has laid out the campaign&#8217;s ambitions clearly, stating that &#8220;What we hear gets said, and we publish it, including the parts that are challenging&#8221; and that the brand plans to publish reports on We Femmes participation annually.<\/p>\n<p id=\"elk-907fde84-8a5f-11f1-9f06-39aace66d002\" aria-hidden=\"true\" class=\"kiosq-b\"><em><strong>Support our unrivalled coverage of the Tour de France Femmes and women&#8217;s cycling by subscribing to Cyclingnews. In return, you get unlimited access to high-quality journalism, with breaking news, race analysis, and expert insight from inside the women&#8217;s peloton. Plus, the Cyclingnews app lets you follow the action wherever you go! <\/strong><\/em><u><em><strong>Join today.<\/strong><\/em><\/u><\/p>\n<\/div>\n<div id=\"slice-container-authorBio-7yxrD9UQNCLi7LagqycXiT\" class=\"slice-container slice-author-bio authorBio-7yxrD9UQNCLi7LagqycXiT slice-container-authorBio\">\n<div class=\"author author__default-layout author--separator author--collapsible\" data-hydrate=\"true\">\n<div class=\"author__header\">\n<div class=\"author__heading\">\n<div class=\"author__name\">Matilda Price<\/div>\n<div class=\"author__role\">Assistant Features Editor<\/div>\n<\/div>\n<\/div>\n<div class=\"author__bio-wrapper\">\n<div class=\"author__biography\">\n<p>Matilda is an NCTJ-qualified journalist based in the UK who joined <em>Cyclingnews <\/em>in March 2025. Prior to that, she worked as the Racing News Editor at <em>GCN<\/em>, and extensively as a freelancer contributing to <em>Cyclingnews, Cycling Weekly, Velo, Rouleur, Escape Collective, Red Bull <\/em>and more. She has reported on the ground at all of the biggest events on the calendar, including the men&#8217;s and women&#8217;s Tours de France, the Giro d&#8217;Italia, the Vuelta a Espana, the Spring Classics and the World Championships. She has particular experience and expertise in women&#8217;s cycling, and women&#8217;s sport in general. She is a graduate of modern languages and sports journalism.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"relative max-w-[1070px] viafoura-twig-component mt-6 mx-4 lg:mx-0\" data-component-name=\"Viafoura:Comments\" data-nosnippet data-community-guidelines-text=\"&lt;p class=&apos;vfcustom-community-guidelines&apos;&gt;Please follow our &lt;a href=&quot;https:\/\/www.cyclingnews.com\/about\/#section-community-guidelines&quot; target=&quot;_blank&quot;&gt;community guidelines&lt;\/a&gt;.&lt;\/p&gt;\" data-join-the-conversation-text=\"Join the Conversation\">\n<div class=\"absolute top-0 left-0 w-full h-full flex items-center justify-center z-50 bg-white\/90 border-1 rounded-b-[var(--comment-widget-border-radius,0)]\">\n<div class=\"p-2 text-center\">\n<p class=\"mb-3 text-lg!\">You must confirm your public display name before commenting<\/p>\n<p class=\"mb-3 text-sm!\">Please logout and then login again, you will then be prompted to enter your display name.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<section class=\"mx-2 my-5 sm:mx-0\">\n<aside class=\"w-full\" data-nosnippet data-mrf-recirculation=\"article-river-stacked\">\n<div data-recirc-id=\"article-river-stacked-adviser:hybrid\">\n<div class=\"text-white py-4 px-3 mb-4 bg-[#333] uppercase font-bold custom-header-styles\">Read more<\/div>\n<div class=\"grid grid-cols-1 gap-4 mt-4 mb-5\">\n<div>\n<div class=\"aspect-[var(--img-listing-aspect-ratio,16\/9)] relative mb-3.5\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/ruEApBsqFoQnZ6uvgJugML-840-80.jpg.webp 840w, https:\/\/cdn.mos.cms.futurecdn.net\/ruEApBsqFoQnZ6uvgJugML-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/ruEApBsqFoQnZ6uvgJugML-500-80.jpg.webp 500w, https:\/\/cdn.mos.cms.futurecdn.net\/ruEApBsqFoQnZ6uvgJugML-450-80.jpg.webp 450w, https:\/\/cdn.mos.cms.futurecdn.net\/ruEApBsqFoQnZ6uvgJugML-320-80.jpg.webp 320w\" sizes=\"(min-width: 900px) 925px, (min-width: 700px) 450px, calc(100vw - 48px)\" \/><\/div>\n<p><span class=\"custom-subheading-styles\">Women&#8217;s Cycling<\/span><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block custom-text-styles\">FDJ United-Suez reveal special new kit for Tour de France Femmes and 2027 season<\/span><\/div>\n<div class=\"relative recirc-feed sponsored-card min-h-[250px]\" data-recirc-id=\"article-river-stacked-ads:native-cards\" data-mrf-recirculation=\"article-river-ads\" data-nosnippet data-ad-slot-path=\"feed-sponsored-post\" data-attribute-device=\"all\">\n<div class=\"max-w-full sponsored-post--placeholder animate-pulse\">\n<div class=\"relative!\"><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block bg-gray-100\">\u00a0<br \/>\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"aspect-[var(--img-listing-aspect-ratio,16\/9)] relative mb-3.5\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/4CdJ6Nc3iaKf7yRwYzgZjR-800-80.jpg.webp 840w, https:\/\/cdn.mos.cms.futurecdn.net\/4CdJ6Nc3iaKf7yRwYzgZjR-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/4CdJ6Nc3iaKf7yRwYzgZjR-500-80.jpg.webp 500w, https:\/\/cdn.mos.cms.futurecdn.net\/4CdJ6Nc3iaKf7yRwYzgZjR-450-80.jpg.webp 450w, https:\/\/cdn.mos.cms.futurecdn.net\/4CdJ6Nc3iaKf7yRwYzgZjR-320-80.jpg.webp 320w\" sizes=\"(min-width: 900px) 925px, (min-width: 700px) 450px, calc(100vw - 48px)\" \/><\/div>\n<p><span class=\"custom-subheading-styles\">Women&#8217;s Cycling<\/span><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block custom-text-styles\">Visma-Lease a Bike reveal special Tour de France Femmes jersey featuring children&#8217;s drawings<\/span><\/div>\n<div class=\"relative recirc-feed sponsored-card min-h-[250px]\" data-recirc-id=\"article-river-stacked-ads:native-cards\" data-mrf-recirculation=\"article-river-ads\" data-nosnippet data-ad-slot-path=\"feed-sponsored-post\" data-attribute-device=\"all\">\n<div class=\"max-w-full sponsored-post--placeholder animate-pulse\">\n<div class=\"relative!\"><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block bg-gray-100\">\u00a0<br \/>\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"aspect-[var(--img-listing-aspect-ratio,16\/9)] relative mb-3.5\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/wVivTeF6EuqCfYFZpr28Nb-840-80.jpg.webp 840w, https:\/\/cdn.mos.cms.futurecdn.net\/wVivTeF6EuqCfYFZpr28Nb-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/wVivTeF6EuqCfYFZpr28Nb-500-80.jpg.webp 500w, https:\/\/cdn.mos.cms.futurecdn.net\/wVivTeF6EuqCfYFZpr28Nb-450-80.jpg.webp 450w, https:\/\/cdn.mos.cms.futurecdn.net\/wVivTeF6EuqCfYFZpr28Nb-320-80.jpg.webp 320w\" sizes=\"(min-width: 900px) 925px, (min-width: 700px) 450px, calc(100vw - 48px)\" \/><\/div>\n<p><span class=\"custom-subheading-styles\">Women&#8217;s Cycling<\/span><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block custom-text-styles\">Tour de France Femmes 2026<\/span><\/div>\n<div class=\"relative recirc-feed sponsored-card min-h-[250px]\" data-recirc-id=\"article-river-stacked-ads:native-cards\" data-mrf-recirculation=\"article-river-ads\" data-nosnippet data-ad-slot-path=\"feed-sponsored-post\" data-attribute-device=\"all\">\n<div class=\"max-w-full sponsored-post--placeholder animate-pulse\">\n<div class=\"relative!\"><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block bg-gray-100\">\u00a0<br \/>\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"aspect-[var(--img-listing-aspect-ratio,16\/9)] relative mb-3.5\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/RktS6xfeM3cRGVHJ8omGz6-840-80.jpg.webp 840w, https:\/\/cdn.mos.cms.futurecdn.net\/RktS6xfeM3cRGVHJ8omGz6-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/RktS6xfeM3cRGVHJ8omGz6-500-80.jpg.webp 500w, https:\/\/cdn.mos.cms.futurecdn.net\/RktS6xfeM3cRGVHJ8omGz6-450-80.jpg.webp 450w, https:\/\/cdn.mos.cms.futurecdn.net\/RktS6xfeM3cRGVHJ8omGz6-320-80.jpg.webp 320w\" sizes=\"(min-width: 900px) 925px, (min-width: 700px) 450px, calc(100vw - 48px)\" \/><\/div>\n<p><span class=\"custom-subheading-styles\">Women&#8217;s Cycling<\/span><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block custom-text-styles\">&#8216;New opportunity, a fresh page&#8217; \u2013 Kasia Niewiadoma-Phinney chases another Tour de France Femmes victory with team that delivers debuts for B\u00e4ckstedt, Kl\u00f6ser, Niedermaier<\/span><\/div>\n<div class=\"relative recirc-feed sponsored-card min-h-[250px]\" data-recirc-id=\"article-river-stacked-ads:native-cards\" data-mrf-recirculation=\"article-river-ads\" data-nosnippet data-ad-slot-path=\"feed-sponsored-post\" data-attribute-device=\"all\">\n<div class=\"max-w-full sponsored-post--placeholder animate-pulse\">\n<div class=\"relative!\"><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block bg-gray-100\">\u00a0<br \/>\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"aspect-[var(--img-listing-aspect-ratio,16\/9)] relative mb-3.5\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/tCyyATncvm7kMQ3kzWDv8L-840-80.jpg.webp 840w, https:\/\/cdn.mos.cms.futurecdn.net\/tCyyATncvm7kMQ3kzWDv8L-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/tCyyATncvm7kMQ3kzWDv8L-500-80.jpg.webp 500w, https:\/\/cdn.mos.cms.futurecdn.net\/tCyyATncvm7kMQ3kzWDv8L-450-80.jpg.webp 450w, https:\/\/cdn.mos.cms.futurecdn.net\/tCyyATncvm7kMQ3kzWDv8L-320-80.jpg.webp 320w\" sizes=\"(min-width: 900px) 925px, (min-width: 700px) 450px, calc(100vw - 48px)\" \/><\/div>\n<p><span class=\"custom-subheading-styles\">Teams &amp; Riders<\/span><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block custom-text-styles\">Zwift and Canyon launch junior team that aims to accelerate North American riders to men&#8217;s and women&#8217;s Tour de France success<\/span><\/div>\n<div class=\"relative recirc-feed sponsored-card min-h-[250px]\" data-recirc-id=\"article-river-stacked-ads:native-cards\" data-mrf-recirculation=\"article-river-ads\" data-nosnippet data-ad-slot-path=\"feed-sponsored-post\" data-attribute-device=\"all\">\n<div class=\"max-w-full sponsored-post--placeholder animate-pulse\">\n<div class=\"relative!\"><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block bg-gray-100\">\u00a0<br \/>\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"aspect-[var(--img-listing-aspect-ratio,16\/9)] relative mb-3.5\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/wpx6YJTSDSshV3xDqM6A8Q-840-80.png.webp 840w, https:\/\/cdn.mos.cms.futurecdn.net\/wpx6YJTSDSshV3xDqM6A8Q-650-80.png.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/wpx6YJTSDSshV3xDqM6A8Q-500-80.png.webp 500w, https:\/\/cdn.mos.cms.futurecdn.net\/wpx6YJTSDSshV3xDqM6A8Q-450-80.png.webp 450w, https:\/\/cdn.mos.cms.futurecdn.net\/wpx6YJTSDSshV3xDqM6A8Q-320-80.png.webp 320w\" sizes=\"(min-width: 900px) 925px, (min-width: 700px) 450px, calc(100vw - 48px)\" \/><\/div>\n<p><span class=\"custom-subheading-styles\">Teams &amp; Riders<\/span><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block custom-text-styles\">&#8216;Unexpected&#8217; pop of &#8216;electric&#8217; green with purple flames featured in swap-out kits for Jayco AlUla for men&#8217;s and women&#8217;s Tour de France<\/span><\/div>\n<div class=\"relative recirc-feed sponsored-card min-h-[250px]\" data-recirc-id=\"article-river-stacked-ads:native-cards\" data-mrf-recirculation=\"article-river-ads\" data-nosnippet data-ad-slot-path=\"feed-sponsored-post\" data-attribute-device=\"all\">\n<div class=\"max-w-full sponsored-post--placeholder animate-pulse\">\n<div class=\"relative!\"><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block bg-gray-100\">\u00a0<br \/>\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/aside>\n<aside class=\"w-full\" data-nosnippet data-mrf-recirculation=\"article-river-stacked\">\n<div data-recirc-id=\"article-river-stacked-solr:latest-category\">\n<div class=\"text-white py-4 px-3 mb-4 bg-[#333] uppercase font-bold custom-header-styles\">Latest in Women&#8217;s Cycling<\/div>\n<div class=\"grid grid-cols-1 gap-4 mt-4 mb-5\">\n<div>\n<div class=\"aspect-[var(--img-listing-aspect-ratio,16\/9)] relative mb-3.5\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/4med5CP39G7x8K3sFRjWu9-840-80.jpg.webp 840w, https:\/\/cdn.mos.cms.futurecdn.net\/4med5CP39G7x8K3sFRjWu9-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/4med5CP39G7x8K3sFRjWu9-500-80.jpg.webp 500w, https:\/\/cdn.mos.cms.futurecdn.net\/4med5CP39G7x8K3sFRjWu9-450-80.jpg.webp 450w, https:\/\/cdn.mos.cms.futurecdn.net\/4med5CP39G7x8K3sFRjWu9-320-80.jpg.webp 320w\" sizes=\"(min-width: 900px) 925px, (min-width: 700px) 450px, calc(100vw - 48px)\" \/><\/div>\n<p><span class=\"custom-subheading-styles\">Women&#8217;s Cycling<\/span><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block custom-text-styles\">The Tour of Britain Women past winners<\/span><\/div>\n<div class=\"relative recirc-feed sponsored-card min-h-[250px]\" data-recirc-id=\"article-river-stacked-ads:native-cards\" data-mrf-recirculation=\"article-river-ads\" data-nosnippet data-ad-slot-path=\"feed-sponsored-post\" data-attribute-device=\"all\">\n<div class=\"max-w-full sponsored-post--placeholder animate-pulse\">\n<div class=\"relative!\"><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block bg-gray-100\">\u00a0<br \/>\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"aspect-[var(--img-listing-aspect-ratio,16\/9)] relative mb-3.5\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/AKPYwTXys5nHGBTjMjRD6H-840-80.jpg.webp 840w, https:\/\/cdn.mos.cms.futurecdn.net\/AKPYwTXys5nHGBTjMjRD6H-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/AKPYwTXys5nHGBTjMjRD6H-500-80.jpg.webp 500w, https:\/\/cdn.mos.cms.futurecdn.net\/AKPYwTXys5nHGBTjMjRD6H-450-80.jpg.webp 450w, https:\/\/cdn.mos.cms.futurecdn.net\/AKPYwTXys5nHGBTjMjRD6H-320-80.jpg.webp 320w\" sizes=\"(min-width: 900px) 925px, (min-width: 700px) 450px, calc(100vw - 48px)\" \/><\/div>\n<p><span class=\"custom-subheading-styles\">Women&#8217;s Cycling<\/span><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block custom-text-styles\">&#8216;My first big hit out against every single big rider&#8217; \u2013 Zoe B\u00e4ckstedt relishes star-studded time trial test at debut Tour de France Femmes<\/span><\/div>\n<div class=\"relative recirc-feed sponsored-card min-h-[250px]\" data-recirc-id=\"article-river-stacked-ads:native-cards\" data-mrf-recirculation=\"article-river-ads\" data-nosnippet data-ad-slot-path=\"feed-sponsored-post\" data-attribute-device=\"all\">\n<div class=\"max-w-full sponsored-post--placeholder animate-pulse\">\n<div class=\"relative!\"><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block bg-gray-100\">\u00a0<br \/>\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"aspect-[var(--img-listing-aspect-ratio,16\/9)] relative mb-3.5\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/T8FnfhuQeMdMCotfxPmKW9-840-80.jpg.webp 840w, https:\/\/cdn.mos.cms.futurecdn.net\/T8FnfhuQeMdMCotfxPmKW9-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/T8FnfhuQeMdMCotfxPmKW9-500-80.jpg.webp 500w, https:\/\/cdn.mos.cms.futurecdn.net\/T8FnfhuQeMdMCotfxPmKW9-450-80.jpg.webp 450w, https:\/\/cdn.mos.cms.futurecdn.net\/T8FnfhuQeMdMCotfxPmKW9-320-80.jpg.webp 320w\" sizes=\"(min-width: 900px) 925px, (min-width: 700px) 450px, calc(100vw - 48px)\" \/><\/div>\n<p><span class=\"custom-subheading-styles\">Women&#8217;s Cycling<\/span><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block custom-text-styles\">&#8216;I never imagined it would happen&#8217; \u2013 What does it mean to win your first Tour de France Femmes stage? Two 2025 winners relive their victories<\/span><\/div>\n<div class=\"relative recirc-feed sponsored-card min-h-[250px]\" data-recirc-id=\"article-river-stacked-ads:native-cards\" data-mrf-recirculation=\"article-river-ads\" data-nosnippet data-ad-slot-path=\"feed-sponsored-post\" data-attribute-device=\"all\">\n<div class=\"max-w-full sponsored-post--placeholder animate-pulse\">\n<div class=\"relative!\"><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block bg-gray-100\">\u00a0<br \/>\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"aspect-[var(--img-listing-aspect-ratio,16\/9)] relative mb-3.5\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/4zKMy9RWdACwW2D5a6kSK9-840-80.jpg.webp 840w, https:\/\/cdn.mos.cms.futurecdn.net\/4zKMy9RWdACwW2D5a6kSK9-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/4zKMy9RWdACwW2D5a6kSK9-500-80.jpg.webp 500w, https:\/\/cdn.mos.cms.futurecdn.net\/4zKMy9RWdACwW2D5a6kSK9-450-80.jpg.webp 450w, https:\/\/cdn.mos.cms.futurecdn.net\/4zKMy9RWdACwW2D5a6kSK9-320-80.jpg.webp 320w\" sizes=\"(min-width: 900px) 925px, (min-width: 700px) 450px, calc(100vw - 48px)\" \/><\/div>\n<p><span class=\"custom-subheading-styles\">Women&#8217;s Cycling<\/span><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block custom-text-styles\">Australian national champion Mackenzie Coupland debuts in varied Liv AlUla Jayco line-up for Tour de France Femmes<\/span><\/div>\n<div class=\"relative recirc-feed sponsored-card min-h-[250px]\" data-recirc-id=\"article-river-stacked-ads:native-cards\" data-mrf-recirculation=\"article-river-ads\" data-nosnippet data-ad-slot-path=\"feed-sponsored-post\" data-attribute-device=\"all\">\n<div class=\"max-w-full sponsored-post--placeholder animate-pulse\">\n<div class=\"relative!\"><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block bg-gray-100\">\u00a0<br \/>\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"aspect-[var(--img-listing-aspect-ratio,16\/9)] relative mb-3.5\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/XsitVR4NeLFF9LwfGXucxn-840-80.jpg.webp 840w, https:\/\/cdn.mos.cms.futurecdn.net\/XsitVR4NeLFF9LwfGXucxn-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/XsitVR4NeLFF9LwfGXucxn-500-80.jpg.webp 500w, https:\/\/cdn.mos.cms.futurecdn.net\/XsitVR4NeLFF9LwfGXucxn-450-80.jpg.webp 450w, https:\/\/cdn.mos.cms.futurecdn.net\/XsitVR4NeLFF9LwfGXucxn-320-80.jpg.webp 320w\" sizes=\"(min-width: 900px) 925px, (min-width: 700px) 450px, calc(100vw - 48px)\" \/><\/div>\n<p><span class=\"custom-subheading-styles\">Women&#8217;s Cycling<\/span><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block custom-text-styles\">UAE Team ADQ get new name for Tour de France Femmes and beyond<\/span><\/div>\n<div class=\"relative recirc-feed sponsored-card min-h-[250px]\" data-recirc-id=\"article-river-stacked-ads:native-cards\" data-mrf-recirculation=\"article-river-ads\" data-nosnippet data-ad-slot-path=\"feed-sponsored-post\" data-attribute-device=\"all\">\n<div class=\"max-w-full sponsored-post--placeholder animate-pulse\">\n<div class=\"relative!\"><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block bg-gray-100\">\u00a0<br \/>\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"aspect-[var(--img-listing-aspect-ratio,16\/9)] relative mb-3.5\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/3Lx6JgCbNaveJgUmcDrvXV-840-80.jpg.webp 840w, https:\/\/cdn.mos.cms.futurecdn.net\/3Lx6JgCbNaveJgUmcDrvXV-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/3Lx6JgCbNaveJgUmcDrvXV-500-80.jpg.webp 500w, https:\/\/cdn.mos.cms.futurecdn.net\/3Lx6JgCbNaveJgUmcDrvXV-450-80.jpg.webp 450w, https:\/\/cdn.mos.cms.futurecdn.net\/3Lx6JgCbNaveJgUmcDrvXV-320-80.jpg.webp 320w\" sizes=\"(min-width: 900px) 925px, (min-width: 700px) 450px, calc(100vw - 48px)\" \/><\/div>\n<p><span class=\"custom-subheading-styles\">Women&#8217;s Cycling<\/span><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block custom-text-styles\">Tour de Pologne Women: Lorena Wiebes charges to stage 3 victory in three-day sweep for GC title<\/span><\/div>\n<div class=\"relative recirc-feed sponsored-card min-h-[250px]\" data-recirc-id=\"article-river-stacked-ads:native-cards\" data-mrf-recirculation=\"article-river-ads\" data-nosnippet data-ad-slot-path=\"feed-sponsored-post\" data-attribute-device=\"all\">\n<div class=\"max-w-full sponsored-post--placeholder animate-pulse\">\n<div class=\"relative!\"><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block bg-gray-100\">\u00a0<br \/>\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/aside>\n<aside class=\"w-full\" data-nosnippet data-mrf-recirculation=\"article-river-stacked\">\n<div data-recirc-id=\"article-river-stacked-solr:latest-articletype\">\n<div class=\"text-white py-4 px-3 mb-4 bg-[#333] uppercase font-bold custom-header-styles\">Latest in News<\/div>\n<div class=\"grid grid-cols-1 gap-4 mt-4 mb-5\">\n<div>\n<div class=\"aspect-[var(--img-listing-aspect-ratio,16\/9)] relative mb-3.5\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/LZbxQRLVyt6Rt5ZWmPkNeH-840-80.jpg.webp 840w, https:\/\/cdn.mos.cms.futurecdn.net\/LZbxQRLVyt6Rt5ZWmPkNeH-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/LZbxQRLVyt6Rt5ZWmPkNeH-500-80.jpg.webp 500w, https:\/\/cdn.mos.cms.futurecdn.net\/LZbxQRLVyt6Rt5ZWmPkNeH-450-80.jpg.webp 450w, https:\/\/cdn.mos.cms.futurecdn.net\/LZbxQRLVyt6Rt5ZWmPkNeH-320-80.jpg.webp 320w\" sizes=\"(min-width: 900px) 925px, (min-width: 700px) 450px, calc(100vw - 48px)\" \/><\/div>\n<p><span class=\"custom-subheading-styles\">Teams &amp; Riders<\/span><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block custom-text-styles\">What next for Paul Seixas? Two weeks of rest, more training and racing, and the long-term picture post-Tour de France debut<\/span><\/div>\n<div class=\"relative recirc-feed sponsored-card min-h-[250px]\" data-recirc-id=\"article-river-stacked-ads:native-cards\" data-mrf-recirculation=\"article-river-ads\" data-nosnippet data-ad-slot-path=\"feed-sponsored-post\" data-attribute-device=\"all\">\n<div class=\"max-w-full sponsored-post--placeholder animate-pulse\">\n<div class=\"relative!\"><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block bg-gray-100\">\u00a0<br \/>\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"aspect-[var(--img-listing-aspect-ratio,16\/9)] relative mb-3.5\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/PqHT6tAEcmKoD5jmV4kymX-840-80.jpg.webp 840w, https:\/\/cdn.mos.cms.futurecdn.net\/PqHT6tAEcmKoD5jmV4kymX-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/PqHT6tAEcmKoD5jmV4kymX-500-80.jpg.webp 500w, https:\/\/cdn.mos.cms.futurecdn.net\/PqHT6tAEcmKoD5jmV4kymX-450-80.jpg.webp 450w, https:\/\/cdn.mos.cms.futurecdn.net\/PqHT6tAEcmKoD5jmV4kymX-320-80.jpg.webp 320w\" sizes=\"(min-width: 900px) 925px, (min-width: 700px) 450px, calc(100vw - 48px)\" \/><\/div>\n<p><span class=\"custom-subheading-styles\">Racing<\/span><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block custom-text-styles\">&#8216;It was a tough race&#8217; &#8211; Netcompany Ineos kick-off Tour de France review after failing to win a stage<\/span><\/div>\n<div class=\"relative recirc-feed sponsored-card min-h-[250px]\" data-recirc-id=\"article-river-stacked-ads:native-cards\" data-mrf-recirculation=\"article-river-ads\" data-nosnippet data-ad-slot-path=\"feed-sponsored-post\" data-attribute-device=\"all\">\n<div class=\"max-w-full sponsored-post--placeholder animate-pulse\">\n<div class=\"relative!\"><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block bg-gray-100\">\u00a0<br \/>\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"aspect-[var(--img-listing-aspect-ratio,16\/9)] relative mb-3.5\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/AKPYwTXys5nHGBTjMjRD6H-840-80.jpg.webp 840w, https:\/\/cdn.mos.cms.futurecdn.net\/AKPYwTXys5nHGBTjMjRD6H-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/AKPYwTXys5nHGBTjMjRD6H-500-80.jpg.webp 500w, https:\/\/cdn.mos.cms.futurecdn.net\/AKPYwTXys5nHGBTjMjRD6H-450-80.jpg.webp 450w, https:\/\/cdn.mos.cms.futurecdn.net\/AKPYwTXys5nHGBTjMjRD6H-320-80.jpg.webp 320w\" sizes=\"(min-width: 900px) 925px, (min-width: 700px) 450px, calc(100vw - 48px)\" \/><\/div>\n<p><span class=\"custom-subheading-styles\">Women&#8217;s Cycling<\/span><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block custom-text-styles\">&#8216;My first big hit out against every single big rider&#8217; \u2013 Zoe B\u00e4ckstedt relishes star-studded time trial test at debut Tour de France Femmes<\/span><\/div>\n<div class=\"relative recirc-feed sponsored-card min-h-[250px]\" data-recirc-id=\"article-river-stacked-ads:native-cards\" data-mrf-recirculation=\"article-river-ads\" data-nosnippet data-ad-slot-path=\"feed-sponsored-post\" data-attribute-device=\"all\">\n<div class=\"max-w-full sponsored-post--placeholder animate-pulse\">\n<div class=\"relative!\"><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block bg-gray-100\">\u00a0<br \/>\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"aspect-[var(--img-listing-aspect-ratio,16\/9)] relative mb-3.5\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/4zKMy9RWdACwW2D5a6kSK9-840-80.jpg.webp 840w, https:\/\/cdn.mos.cms.futurecdn.net\/4zKMy9RWdACwW2D5a6kSK9-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/4zKMy9RWdACwW2D5a6kSK9-500-80.jpg.webp 500w, https:\/\/cdn.mos.cms.futurecdn.net\/4zKMy9RWdACwW2D5a6kSK9-450-80.jpg.webp 450w, https:\/\/cdn.mos.cms.futurecdn.net\/4zKMy9RWdACwW2D5a6kSK9-320-80.jpg.webp 320w\" sizes=\"(min-width: 900px) 925px, (min-width: 700px) 450px, calc(100vw - 48px)\" \/><\/div>\n<p><span class=\"custom-subheading-styles\">Women&#8217;s Cycling<\/span><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block custom-text-styles\">Australian national champion Mackenzie Coupland debuts in varied Liv AlUla Jayco line-up for Tour de France Femmes<\/span><\/div>\n<div class=\"relative recirc-feed sponsored-card min-h-[250px]\" data-recirc-id=\"article-river-stacked-ads:native-cards\" data-mrf-recirculation=\"article-river-ads\" data-nosnippet data-ad-slot-path=\"feed-sponsored-post\" data-attribute-device=\"all\">\n<div class=\"max-w-full sponsored-post--placeholder animate-pulse\">\n<div class=\"relative!\"><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block bg-gray-100\">\u00a0<br \/>\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"aspect-[var(--img-listing-aspect-ratio,16\/9)] relative mb-3.5\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/iLTEfzvJViu9P8R9b485wH-840-80.jpg.webp 840w, https:\/\/cdn.mos.cms.futurecdn.net\/iLTEfzvJViu9P8R9b485wH-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/iLTEfzvJViu9P8R9b485wH-500-80.jpg.webp 500w, https:\/\/cdn.mos.cms.futurecdn.net\/iLTEfzvJViu9P8R9b485wH-450-80.jpg.webp 450w, https:\/\/cdn.mos.cms.futurecdn.net\/iLTEfzvJViu9P8R9b485wH-320-80.jpg.webp 320w\" sizes=\"(min-width: 900px) 925px, (min-width: 700px) 450px, calc(100vw - 48px)\" \/><\/div>\n<p><span class=\"custom-subheading-styles\">Teams &amp; Riders<\/span><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block custom-text-styles\">Sepp Kuss hoping to ride Vuelta a Espa\u00f1a for Grand Tour treble after &#8216;crazy fast&#8217; but &#8216;enjoyable&#8217; Tour de France<\/span><\/div>\n<div class=\"relative recirc-feed sponsored-card min-h-[250px]\" data-recirc-id=\"article-river-stacked-ads:native-cards\" data-mrf-recirculation=\"article-river-ads\" data-nosnippet data-ad-slot-path=\"feed-sponsored-post\" data-attribute-device=\"all\">\n<div class=\"max-w-full sponsored-post--placeholder animate-pulse\">\n<div class=\"relative!\"><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block bg-gray-100\">\u00a0<br \/>\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"aspect-[var(--img-listing-aspect-ratio,16\/9)] relative mb-3.5\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/JePpJ87kr97t8CYYxnYTxd-840-80.jpg.webp 840w, https:\/\/cdn.mos.cms.futurecdn.net\/JePpJ87kr97t8CYYxnYTxd-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/JePpJ87kr97t8CYYxnYTxd-500-80.jpg.webp 500w, https:\/\/cdn.mos.cms.futurecdn.net\/JePpJ87kr97t8CYYxnYTxd-450-80.jpg.webp 450w, https:\/\/cdn.mos.cms.futurecdn.net\/JePpJ87kr97t8CYYxnYTxd-320-80.jpg.webp 320w\" sizes=\"(min-width: 900px) 925px, (min-width: 700px) 450px, calc(100vw - 48px)\" \/><\/div>\n<p><span class=\"custom-subheading-styles\">Racing<\/span><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block custom-text-styles\">&#8216;He&#8217;s going to win at least seven Tours&#8217; \u2013 Greg LeMond refutes any comparison between Tadej Poga\u010dar and Lance Armstrong<\/span><\/div>\n<div class=\"relative recirc-feed sponsored-card min-h-[250px]\" data-recirc-id=\"article-river-stacked-ads:native-cards\" data-mrf-recirculation=\"article-river-ads\" data-nosnippet data-ad-slot-path=\"feed-sponsored-post\" data-attribute-device=\"all\">\n<div class=\"max-w-full sponsored-post--placeholder animate-pulse\">\n<div class=\"relative!\"><span class=\"text-base text-black font-bold mx-0 my-2.5 p-0 block bg-gray-100\">\u00a0<br \/>\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/aside>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"widgetArea17\" class=\"widget-area md:basis-1\/3 widget-area-g-md-vp-1-3 widget-area-g-lg-vp-1-3 widget-area-g-xl-vp-1-3 page-widget-area-17\">\n<div data-widget-type=\"dynamic\" id=\"popular-data\" class=\"clear-both widget widget-dynamic widget-popular-data widget-dynamic-popular-data widget-dynamic-fter-popular-box\">\n<div class=\"wdn-fte-pb pos-relative space-t20\n\"><\/p>\n<div class=\"slice-container popular-box-slice\">\n<section class=\"popular-box\" data-component-name=\"Slice:PopularBox\">\n<div class=\"popular-box__label\">\n<div class=\"popular-box__label__tab popular-box__label__tab--active\" role=\"heading\">\nLATEST ARTICLES\n<\/div>\n<\/div>\n<ol class=\"popular-box__articles-list popular-box__articles-list--active\">\n<li class=\"popular-box__article-list\">\n<div class=\"popular-box__article-list__container\">\n<div class=\"popular-box__article-list__image-wrapper\">\n<div>\n<source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/pMM4KNDeR3gXoihPHY2iL4-1280-80.jpg.webp 1280w, https:\/\/cdn.mos.cms.futurecdn.net\/pMM4KNDeR3gXoihPHY2iL4-720-80.jpg.webp 720w, https:\/\/cdn.mos.cms.futurecdn.net\/pMM4KNDeR3gXoihPHY2iL4-640-80.jpg.webp 640w, https:\/\/cdn.mos.cms.futurecdn.net\/pMM4KNDeR3gXoihPHY2iL4-320-80.jpg.webp 320w\" sizes=\"99vw\" \/><\/div>\n<\/div>\n<div class=\"popular-box__article-list__content\">\n<div class=\"popular-box__article-list__number-text\">1<\/div>\n<div class=\"popular-box__article-list__heading\">\n<p>Canyon-SRAM reveal colourful kit for Tour de France Femmes backing ambitious new &#8216;We Femmes&#8217; campaign<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<li class=\"popular-box__article-list\">\n<div class=\"popular-box__article-list__container\">\n<div class=\"popular-box__article-list__content\">\n<div class=\"popular-box__article-list__number-text\">2<\/div>\n<div class=\"popular-box__article-list__heading\">\n<p>Battle of the brands: Which sponsors came out on top at the 2026 Tour de France?<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<li class=\"popular-box__article-list\">\n<div class=\"popular-box__article-list__container\">\n<div class=\"popular-box__article-list__content\">\n<div class=\"popular-box__article-list__number-text\">3<\/div>\n<div class=\"popular-box__article-list__heading\">\n<p>Tadej Poga\u010dar has proven he&#8217;s the best of all time, I don&#8217;t see anyone challenging him for another two years \u2013 Sean Kelly&#8217;s Tour column<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<li class=\"popular-box__article-list\">\n<div class=\"popular-box__article-list__container\">\n<div class=\"popular-box__article-list__content\">\n<div class=\"popular-box__article-list__number-text\">4<\/div>\n<div class=\"popular-box__article-list__heading\">\n<p>&#8216;My first big hit out against every single big rider&#8217; \u2013 Zoe B\u00e4ckstedt relishes star-studded time trial test at debut Tour de France Femmes<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<li class=\"popular-box__article-list\">\n<div class=\"popular-box__article-list__container\">\n<div class=\"popular-box__article-list__content\">\n<div class=\"popular-box__article-list__number-text\">5<\/div>\n<div class=\"popular-box__article-list__heading\">\n<p>Australian national champion Mackenzie Coupland debuts in varied Liv AlUla Jayco line-up for Tour de France Femmes<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<\/ol>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"news-article\">\n<header data-component-name=\"Article:Hero\">\n<nav class=\"breadcrumb\" aria-label=\"Breadcrumbs\">\n<ol>\n<li>\nPro Cycling\n<\/li>\n<li>\nRacing\n<\/li>\n<li>\nWomen&#8217;s Cycling\n<\/li>\n<li>\nRoad\n<\/li>\n<li>\nTour de France Femmes\n<\/li>\n<\/ol>\n<\/nav>\n<h1>Canyon-SRAM reveal colourful kit for Tour de France Femmes backing ambitious new &#8216;We Femmes&#8217; campaign<\/h1>\n<div class=\"byline-social\">\n<div class=\"vds-byline-block flex flex-row flex-nowrap my-1.5 gap-2 text-left items-start justify-start\" data-component-name=\"Article:BylineBlock\">\n<p>News<\/p>\n<div class=\"my-auto vds-simple-byline\"><span class=\"inline-block vds-author\"><br \/>\nBy<br \/>\nMatilda Price <\/span><\/p>\n<div class=\"flex gap-1 vds-byline-with-avatar__meta\"><span class=\"vds-date block font-normal tracking-normal normal-case text-xs\"><br \/>\nPublished<br \/>\n<time data-component-name=\"UI:DateTime\" datetime=\"2026-07-28T09:00:00Z\" class=\"relative-date\"><br \/>\n28 July 2026<br \/>\n<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<p class=\"strapline\">Special jersey marks launch of Canyon and Zwift-backed We Femmes campaign that aims to welcome 1,000 women per year into cycling<\/p>\n<\/div>\n<aside class=\"text-gray-700 flex items-center mx-0 my-5 p-0 justify-start text-left\" id=\"affiliate-disclaimer\" data-component-name=\"AffiliateDisclaimer\" data-hawk-message=\"Affiliate disclaimer removed because hawk deemed there are no affiliate links on this page\">\n<p class=\"text-[color:var(--affiliate-disclaimer--text-color,inherit)] mb-2 text-[length:var(--affiliate-disclaimer--font-size,0.75rem)] leading-[18px] md:text-[13px] [&amp;&gt;a]:text-inherit [&amp;&gt;a]:underline\">\nWhen you purchase through links on our site, we may earn an affiliate commission. Here\u2019s how it works.\n<\/p>\n<\/aside>\n<\/header>\n<\/div>\n<div id=\"article-body\" class=\"text-copy bodyCopy auto paywall-locker\">\n<div data-analytics-id=\"utility-bar\" id=\"utility-bar\" class=\"font-ui-heading flex justify-between items-center py-2 border-t border-b border-gray-300 border-solid mb-5 mx-auto\" data-component-name=\"UtilityBar\" data-mrf-recirculation=\"utility-bar\">\n<div class=\"flex gap-2 text-[#333] subcontainer\">\n<div class=\"relative tooltip-container\" role=\"tooltip\">\n<div data-component-name=\"Social:Dropdown\" role=\"menu\" id=\"utilitybar__dropdown--share\" aria-labelledby=\"utilitybar__button--share\" class=\"absolute left-0 top-full w-44 bg-white rounded-md shadow-md border border-neutral-200 z-[9996] list-none m-0 py-2 px-3 border-solid\">\n<ul class=\"m-0!\">\n<li class=\"!p-0 !m-0 list-none border-b border-gray-200 border-solid\">\n<li class=\"!p-0 !m-0 list-none border-b border-gray-200 border-solid\">\n<p>Facebook<\/p>\n<\/li>\n<li class=\"!p-0 !m-0 list-none border-b border-gray-200 border-solid\">\n<p>X<\/p>\n<\/li>\n<li class=\"!p-0 !m-0 list-none border-b border-gray-200 border-solid\">\n<p>Pinterest<\/p>\n<\/li>\n<li class=\"!p-0 !m-0 list-none border-b border-gray-200 border-solid\">\n<p>Email<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"font-ui-heading max-sm:hidden tooltip absolute left-1\/2 bg-gray-900 text-white text-xs leading-none px-3 py-1.5 rounded-md z-[10001] whitespace-nowrap\" id=\"tooltip-share-this-article\" role=\"tooltip\" aria-hidden=\"true\">\nShare this article\n<\/div>\n<\/div>\n<div class=\"relative tooltip-container\" role=\"tooltip\"><span class=\"ml-1 inline-flex h-5 px-2 shrink-0 items-center justify-center self-center overflow-hidden whitespace-nowrap rounded-[10px] bg-primary-500 text-[11px] leading-none font-ui-heading font-semibold text-white\">0<\/span><\/p>\n<div class=\"font-ui-heading max-sm:hidden tooltip absolute left-1\/2 bg-gray-900 text-white text-xs leading-none px-3 py-1.5 rounded-md z-[10001] whitespace-nowrap\" id=\"tooltip-join-the-conversation\" role=\"tooltip\" aria-hidden=\"true\">\nJoin the conversation\n<\/div>\n<\/div>\n<\/div>\n<div class=\"flex gap-2 text-[#333] subcontainer\">\n<div class=\"relative tooltip-container\" role=\"tooltip\">\n<p>Follow us<\/p>\n<div class=\"font-ui-heading max-sm:hidden tooltip absolute left-1\/2 bg-gray-900 text-white text-xs leading-none px-3 py-1.5 rounded-md z-[10001] whitespace-nowrap\" id=\"tooltip-add-us-as-a-preferred-source-on-google\" role=\"tooltip\" aria-hidden=\"true\">\nAdd us as a preferred source on Google\n<\/div>\n<\/div>\n<div class=\"relative tooltip-container\" role=\"tooltip\">\n<div class=\"font-ui-heading max-sm:hidden tooltip absolute left-1\/2 bg-gray-900 text-white text-xs leading-none px-3 py-1.5 rounded-md z-[10001] whitespace-nowrap\" id=\"tooltip-subscribe-to-our-newsletter\" role=\"tooltip\" aria-hidden=\"true\">\nSubscribe to our newsletter\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p id=\"elk-907fdb96-8a5f-11f1-a448-c14880454f62\">Canyon-SRAM are the latest team to launch a special kit for the Tour de France Femmes avec Zwift, unveiling a characteristically colourful new look that supports the &#8216;We Femmes&#8217; campaign.<\/p>\n<p>Supported by brands including Canyon, Zwift and SRAM, plus Ryzon, who have designed and manufactured the kit, the We Femmes campaign intends to &#8220;galvanise the next era of women\u2019s cycling&#8221; through events and activations to get more women on bikes and involved in the sport, kicking off with the Tour that starts on Saturday.<\/p>\n<p id=\"elk-907fdb96-8a5f-11f1-a448-c14880454f62-2\" aria-hidden=\"true\" class=\"kiosq-b\">Canyon-SRAM&#8217;s special-edition kit, which they will debut in Lausanne this weekend, features a lighter base and the team&#8217;s signature abstract and colourful pattern, alongside the pink and yellow We Femmes logo emblazoned on the sleeves, back and chest.<\/p>\n<div class=\"my-6 w-full overflow-hidden rounded-[10px] lg:my-8\" data-component-name=\"JwPlayer:Carousel\" data-jwp-carousel data-jwp-carousel-payload=\"{&quot;ids&quot;:{&quot;playerID&quot;:&quot;jYDCcabO&quot;,&quot;searchPlaylistID&quot;:&quot;gwjdoYHD&quot;,&quot;divID&quot;:&quot;botr_gwjdoYHD_jYDCcabO_div&quot;,&quot;fallbackPlaylistID&quot;:&quot;gwjdoYHD&quot;,&quot;fallbackDivID&quot;:&quot;botr_gwjdoYHD_jYDCcabO_div&quot;,&quot;key&quot;:&quot;X9\/mXVGac0NphghLH9hZaqWA5d3dhAM\/Ih07grnEyMLjuO2E&quot;,&quot;tintLogo&quot;:true,&quot;useSearchPlaylist&quot;:false,&quot;enabled&quot;:true},&quot;signPostingEnabled&quot;:true,&quot;signPostingLinkEnabled&quot;:true,&quot;waitForAdLoad&quot;:false,&quot;hidePlayerOnDesktop&quot;:false,&quot;hidePlayerOnMobile&quot;:false,&quot;hidePlayerOnTablet&quot;:false}\">\n<div class=\"flex flex-nowrap items-center justify-between gap-3 bg-zinc-900 px-[14px] py-3\" data-jwp-carousel-header>\n<div class=\"flex min-w-0 shrink items-center\"><span class=\"inline-flex items-center gap-1.5 text-sm font-article-heading capitalize leading-5 text-white whitespace-nowrap\"><span class=\"jwp-carousel-title-desktop\">Latest Videos From<\/span><span class=\"jwp-carousel-brand\">Cyclingnews<\/span><\/span><\/div>\n<\/div>\n<div class=\"min-h-[44px] bg-zinc-900 px-[14px] py-3\" data-jwp-carousel-signposting><a class=\"invisible block truncate text-sm font-bold leading-5 text-white underline decoration-solid underline-offset-2\" data-jwp-carousel-signposting-link href target=\"_blank\" rel=\"noopener noreferrer\"><span data-jwp-carousel-signposting-title>Watch full video here: <\/span><\/a><\/div>\n<\/div>\n<p aria-hidden=\"true\" class=\"kiosq-b\">The kits also feature each Tour rider&#8217;s name on the back, below the We Femmes logo.<\/p>\n<div class=\"fancy-box kiosq-b\" id=\"elk-907fdcc2-8a5f-11f1-b576-95b6e071b300\" aria-hidden=\"true\">\n<div class=\"fancy_box-title\">Read more<\/div>\n<div class=\"fancy_box_body\">\n<ul>\n<li><strong>&#8216;New opportunity, a fresh page&#8217; \u2013 Kasia Niewiadoma-Phinney chases another Tour de France Femmes victory with team that delivers debuts for B\u00e4ckstedt, Kl\u00f6ser, Niedermaier<\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p id=\"elk-907fdd44-8a5f-11f1-9d74-2986495b95da\" aria-hidden=\"true\" class=\"kiosq-b\">As one of the only teams in the WorldTour that doesn&#8217;t have a corresponding men&#8217;s team, Canyon-SRAM have been at the forefront of pushing women&#8217;s cycling forward to stand on its own two feet. In 2024, they won the Tour de France with Kasia Niewiadoma-Phinney, and the team will now be heavily involved with the new outreach campaign.<\/p>\n<aside data-component-name=\"Recirculation:ArticleRiver\" data-recirculation-type=\"inline\" data-mrf-recirculation=\"Trending Bar\" data-nosnippet class=\"clear-both pt-2 pb-0 mb-4\"><span class=\"\n            flex\n            after:content-[&apos;&apos;] after:flex-1 after:ml-4 after:my-[0.7rem] after:border-t after:border-solid after:border-t-[#ccc]\n            before:content-[&apos;&apos;] before:flex-1 before:mr-4 before:my-[0.7rem] before:border-t before:border-solid before:border-t-[#ccc]\n            font-article-heading pb-0 text-[length:var(--article-river-title--font-size,1em)] uppercase sm:text-[length:var(--article-river-title--font-size,0.875em)] font-bold\n        \"><br \/>\n            You may like<br \/>\n        <\/span><\/p>\n<ul class=\"flex flex-col gap-0 m-0 max-w-full\">\n<li class=\"m-0 list-none border-b border-solid border-[#ededed] py-2\" data-recirculation-id=\"recirculation-card-1\" id=\"recirculation-inline-1\" data-analytics-id=\"recirculation-inline-1\" data-mrf-recirculation=\"recirculation-inline-1\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/ruEApBsqFoQnZ6uvgJugML-250-80.jpg.webp 250w, https:\/\/cdn.mos.cms.futurecdn.net\/ruEApBsqFoQnZ6uvgJugML-150-80.jpg.webp 150w\" sizes=\"150px\" \/><span class=\"w-full text-base font-[var(--article-river-item--font-weight,500)] font-article-heading line-clamp-3 md:line-clamp-2\">FDJ United-Suez reveal special new kit for Tour de France Femmes and 2027 season<\/span><\/li>\n<li class=\"m-0 list-none border-b border-solid border-[#ededed] py-2\" data-recirculation-id=\"recirculation-card-2\" id=\"recirculation-inline-2\" data-analytics-id=\"recirculation-inline-2\" data-mrf-recirculation=\"recirculation-inline-2\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/4CdJ6Nc3iaKf7yRwYzgZjR-250-80.jpg.webp 250w, https:\/\/cdn.mos.cms.futurecdn.net\/4CdJ6Nc3iaKf7yRwYzgZjR-150-80.jpg.webp 150w\" sizes=\"150px\" \/><span class=\"w-full text-base font-[var(--article-river-item--font-weight,500)] font-article-heading line-clamp-3 md:line-clamp-2\">Visma-Lease a Bike reveal special Tour de France Femmes jersey featuring children&#8217;s drawings<\/span><\/li>\n<li class=\"m-0 list-none border-b border-solid border-[#ccc] py-2\" data-recirculation-id=\"recirculation-card-3\" id=\"recirculation-inline-3\" data-analytics-id=\"recirculation-inline-3\" data-mrf-recirculation=\"recirculation-inline-3\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/wVivTeF6EuqCfYFZpr28Nb-250-80.jpg.webp 250w, https:\/\/cdn.mos.cms.futurecdn.net\/wVivTeF6EuqCfYFZpr28Nb-150-80.jpg.webp 150w\" sizes=\"150px\" \/><span class=\"w-full text-base font-[var(--article-river-item--font-weight,500)] font-article-heading line-clamp-3 md:line-clamp-2\">Tour de France Femmes 2026<\/span><\/li>\n<\/ul>\n<\/aside>\n<p aria-hidden=\"true\" class=\"kiosq-b\">&#8220;A new movement is launching. We Femmes. Backed by the riders and wider team at CANYON\/\/SRAM, launched at the biggest stage in women&#8217;s cycling, and championed by Canyon, SRAM, Zwift and Ryzon, amongst others. We Femmes is designed to elevate women\u2019s cycling to new levels of popularity and participation. Its aim is substantial and its ambition is long-lasting: to galvanise the next era of women\u2019s cycling,&#8221; a press release from Canyon reads.<\/p>\n<p aria-hidden=\"true\" class=\"kiosq-b\">&#8220;It has one central idea, and it is deliberately the simplest one available: If you ride, bring a woman who doesn\u2019t.&#8221;<\/p>\n<div id=\"slice-container-newsletterForm-articleInbodyContent-7yxrD9UQNCLi7LagqycXiT\" class=\"slice-container newsletter-inbodyContent-slice newsletterForm-articleInbodyContent-7yxrD9UQNCLi7LagqycXiT slice-container-newsletterForm\">\n<div data-hydrate=\"true\" class=\"newsletter-form__wrapper newsletter-form__wrapper--inbodyContent\">\n<div class=\"newsletter-form__container\">\n<section class=\"newsletter-form__top-bar\">\n<div class=\"newsletter-form__header\">Get The Leadout Newsletter<\/div>\n<\/section>\n<section class=\"newsletter-form__main-section\">\n<p class=\"newsletter-form__strapline\">The latest race content, interviews, features, reviews and expert buying guides, direct to your inbox!<\/p>\n<footer class=\"newsletter-form__footer \">By submitting your information you agree to the Terms &amp; Conditions and Privacy Policy and are aged 16 or over.<\/footer>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"inline-gallery inlinegallery inline-layout extended-layout full-width-layout first-slide-only kiosq-b\" data-component-name=\"Elk:Gallery:ImageGallery\" data-inline-gallery data-inline-gallery-progress-template=\"Image {currentSlide} of {totalSlides}\" data-inline-gallery-total-slides=\"3\" id=\"elk-907fddb2-8a5f-11f1-9d0f-53b9e8138fd4\" aria-hidden=\"true\">\n<div class=\"inline-gallery__count counts\"><span class=\"slidecount current\" data-inline-gallery-count><br \/>\nImage 1 of 3<br \/>\n<\/span><\/div>\n<div class=\"inline-gallery__items inlinegallery-wrap\">\n<div class=\"react-swipeable-view-container\" data-inline-gallery-track>\n<div aria-hidden=\"false\" data-swipeable=\"true\" data-inline-gallery-slide-frame data-index=\"0\">\n<div class=\"items__item inlinegallery-item\" data-inline-gallery-slide data-index=\"0\">\n<div class=\"item__image-cont\">\n<div class=\"image-cont__image\">\n<figure class=\"image-wrapped__wrapper\">\n<div class=\"image-wrapped__widthsetter\">\n<div class=\"image-wrapped__aspect-padding inlinegallery-item\" data-index=\"0\">\n<source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/2MM3YvHaviZehMLHsS6fC4-1200-80.jpg.webp 1200w, https:\/\/cdn.mos.cms.futurecdn.net\/2MM3YvHaviZehMLHsS6fC4-1024-80.jpg.webp 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/2MM3YvHaviZehMLHsS6fC4-970-80.jpg.webp 970w, https:\/\/cdn.mos.cms.futurecdn.net\/2MM3YvHaviZehMLHsS6fC4-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/2MM3YvHaviZehMLHsS6fC4-480-80.jpg.webp 480w, https:\/\/cdn.mos.cms.futurecdn.net\/2MM3YvHaviZehMLHsS6fC4-320-80.jpg.webp 320w\" sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\" \/><\/div>\n<\/div><figcaption class=\"caption-credit__figcaption\"><span class=\"caption-credit__caption\">A closer look at the jersey<\/span><span class=\"caption-credit__credit credit\"><br \/>\n(Image credit: Canyon)<br \/>\n<\/span><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div aria-hidden=\"true\" data-swipeable=\"true\" data-inline-gallery-slide-frame data-index=\"1\">\n<div class=\"items__item inlinegallery-item\" data-inline-gallery-slide data-index=\"1\">\n<div class=\"item__image-cont\">\n<div class=\"image-cont__image\">\n<figure class=\"image-wrapped__wrapper\">\n<div class=\"image-wrapped__widthsetter\">\n<div class=\"image-wrapped__aspect-padding inlinegallery-item\" data-index=\"1\">\n<source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/imdQfWDXezTzRJ7ySUi3J4-1200-80.jpg.webp 1200w, https:\/\/cdn.mos.cms.futurecdn.net\/imdQfWDXezTzRJ7ySUi3J4-1024-80.jpg.webp 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/imdQfWDXezTzRJ7ySUi3J4-970-80.jpg.webp 970w, https:\/\/cdn.mos.cms.futurecdn.net\/imdQfWDXezTzRJ7ySUi3J4-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/imdQfWDXezTzRJ7ySUi3J4-480-80.jpg.webp 480w, https:\/\/cdn.mos.cms.futurecdn.net\/imdQfWDXezTzRJ7ySUi3J4-320-80.jpg.webp 320w\" sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\" \/><\/div>\n<\/div><figcaption class=\"caption-credit__figcaption\"><span class=\"caption-credit__credit credit\"><br \/>\n(Image credit: Canyon)<br \/>\n<\/span><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div aria-hidden=\"true\" data-swipeable=\"true\" data-inline-gallery-slide-frame data-index=\"2\">\n<div class=\"items__item inlinegallery-item\" data-inline-gallery-slide data-index=\"2\">\n<div class=\"item__image-cont\">\n<div class=\"image-cont__image\">\n<figure class=\"image-wrapped__wrapper\">\n<div class=\"image-wrapped__widthsetter\">\n<div class=\"image-wrapped__aspect-padding inlinegallery-item\" data-index=\"2\">\n<source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/VwZSuy7AMBhk5MJbgs8fC4-1200-80.jpg.webp 1200w, https:\/\/cdn.mos.cms.futurecdn.net\/VwZSuy7AMBhk5MJbgs8fC4-1024-80.jpg.webp 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/VwZSuy7AMBhk5MJbgs8fC4-970-80.jpg.webp 970w, https:\/\/cdn.mos.cms.futurecdn.net\/VwZSuy7AMBhk5MJbgs8fC4-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/VwZSuy7AMBhk5MJbgs8fC4-480-80.jpg.webp 480w, https:\/\/cdn.mos.cms.futurecdn.net\/VwZSuy7AMBhk5MJbgs8fC4-320-80.jpg.webp 320w\" sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\" \/><\/div>\n<\/div><figcaption class=\"caption-credit__figcaption\"><span class=\"caption-credit__credit credit\"><br \/>\n(Image credit: Canyon)<br \/>\n<\/span><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"expanded-images\" data-inline-gallery-expanded hidden>\n<div class=\"expanded-images__items\">\n<div class=\"react-swipeable-view-container\" data-inline-gallery-expanded-track>\n<div class=\"expanded-slide__item\" data-inline-gallery-expanded-frame data-index=\"0\">\n<div class=\"expanded-slide__wrap\">\n<div class=\"expanded-slide__inner-wrap\">\n<div class=\"expanded-slide__surroundings show\">\n<div class=\"surroundings__expanded-count\">\nImage 1 of 3\n<\/div>\n<p class=\"view-original__text\">View Original<\/p>\n<\/div>\n<div class=\"expanded-slide__image-wrap\">\n<source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/2MM3YvHaviZehMLHsS6fC4-2560-80.jpg.webp 2560w, https:\/\/cdn.mos.cms.futurecdn.net\/2MM3YvHaviZehMLHsS6fC4-1920-80.jpg.webp 1920w, https:\/\/cdn.mos.cms.futurecdn.net\/2MM3YvHaviZehMLHsS6fC4-1600-80.jpg.webp 1600w, https:\/\/cdn.mos.cms.futurecdn.net\/2MM3YvHaviZehMLHsS6fC4-1280-80.jpg.webp 1280w, https:\/\/cdn.mos.cms.futurecdn.net\/2MM3YvHaviZehMLHsS6fC4-1024-80.jpg.webp 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/2MM3YvHaviZehMLHsS6fC4-768-80.jpg.webp 768w, https:\/\/cdn.mos.cms.futurecdn.net\/2MM3YvHaviZehMLHsS6fC4-415-80.jpg.webp 415w\" sizes=\"99vw\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"expanded-slide__item\" data-inline-gallery-expanded-frame data-index=\"1\">\n<div class=\"expanded-slide__wrap\">\n<div class=\"expanded-slide__inner-wrap\">\n<div class=\"expanded-slide__surroundings show\">\n<div class=\"surroundings__expanded-count\">\nImage 2 of 3\n<\/div>\n<p class=\"view-original__text\">View Original<\/p>\n<\/div>\n<div class=\"expanded-slide__image-wrap\">\n<source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/imdQfWDXezTzRJ7ySUi3J4-2560-80.jpg.webp 2560w, https:\/\/cdn.mos.cms.futurecdn.net\/imdQfWDXezTzRJ7ySUi3J4-1920-80.jpg.webp 1920w, https:\/\/cdn.mos.cms.futurecdn.net\/imdQfWDXezTzRJ7ySUi3J4-1600-80.jpg.webp 1600w, https:\/\/cdn.mos.cms.futurecdn.net\/imdQfWDXezTzRJ7ySUi3J4-1280-80.jpg.webp 1280w, https:\/\/cdn.mos.cms.futurecdn.net\/imdQfWDXezTzRJ7ySUi3J4-1024-80.jpg.webp 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/imdQfWDXezTzRJ7ySUi3J4-768-80.jpg.webp 768w, https:\/\/cdn.mos.cms.futurecdn.net\/imdQfWDXezTzRJ7ySUi3J4-415-80.jpg.webp 415w\" sizes=\"99vw\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"expanded-slide__item\" data-inline-gallery-expanded-frame data-index=\"2\">\n<div class=\"expanded-slide__wrap\">\n<div class=\"expanded-slide__inner-wrap\">\n<div class=\"expanded-slide__surroundings show\">\n<div class=\"surroundings__expanded-count\">\nImage 3 of 3\n<\/div>\n<p class=\"view-original__text\">View Original<\/p>\n<\/div>\n<div class=\"expanded-slide__image-wrap\">\n<source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/VwZSuy7AMBhk5MJbgs8fC4-2560-80.jpg.webp 2560w, https:\/\/cdn.mos.cms.futurecdn.net\/VwZSuy7AMBhk5MJbgs8fC4-1920-80.jpg.webp 1920w, https:\/\/cdn.mos.cms.futurecdn.net\/VwZSuy7AMBhk5MJbgs8fC4-1600-80.jpg.webp 1600w, https:\/\/cdn.mos.cms.futurecdn.net\/VwZSuy7AMBhk5MJbgs8fC4-1280-80.jpg.webp 1280w, https:\/\/cdn.mos.cms.futurecdn.net\/VwZSuy7AMBhk5MJbgs8fC4-1024-80.jpg.webp 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/VwZSuy7AMBhk5MJbgs8fC4-768-80.jpg.webp 768w, https:\/\/cdn.mos.cms.futurecdn.net\/VwZSuy7AMBhk5MJbgs8fC4-415-80.jpg.webp 415w\" sizes=\"99vw\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p id=\"elk-907fde20-8a5f-11f1-9607-2b3d686e8019\" aria-hidden=\"true\" class=\"kiosq-b\">Through the campaign, Canyon wants to bring &#8220;a minimum of 1,000 women a year to We Femmes rides and events, every year, for ten years,&#8221; with rides launching this August and plans to expand into 2027 to &#8220;reach women who don\u2019t currently see themselves in cycling at all.&#8221;<\/p>\n<p aria-hidden=\"true\" class=\"kiosq-b\">&#8220;This is not intended to be an advertising campaign towards women. It is a chain of invitations between women. Behind almost everyone who started cycling is someone who has already been through it \u2013 We Femmes is built on that concept,&#8221; Canyon said.<\/p>\n<p aria-hidden=\"true\" class=\"kiosq-b\">&#8220;Every We Femmes ride is open, free, and nobody gets dropped. It just asks you, as a rider, to do one thing: bring someone who doesn&#8217;t. And next year, that new rider can bring someone else who doesn&#8217;t.<\/p>\n<aside data-component-name=\"Recirculation:ArticleRiver\" data-recirculation-type=\"inline\" data-mrf-recirculation=\"Trending Bar\" data-nosnippet class=\"clear-both pt-2 pb-0 mb-4\"><span class=\"\n            flex\n            after:content-[&apos;&apos;] after:flex-1 after:ml-4 after:my-[0.7rem] after:border-t after:border-solid after:border-t-[#ccc]\n            before:content-[&apos;&apos;] before:flex-1 before:mr-4 before:my-[0.7rem] before:border-t before:border-solid before:border-t-[#ccc]\n            font-article-heading pb-0 text-[length:var(--article-river-title--font-size,1em)] uppercase sm:text-[length:var(--article-river-title--font-size,0.875em)] font-bold\n        \"><br \/>\n            What to read next<br \/>\n        <\/span><\/p>\n<ul class=\"flex flex-col gap-0 m-0 max-w-full\">\n<li class=\"m-0 list-none border-b border-solid border-[#ededed] py-2\" data-recirculation-id=\"recirculation-card-1\" id=\"recirculation-inline-2-1\" data-analytics-id=\"recirculation-2-inline-1\" data-mrf-recirculation=\"recirculation-2-inline-1\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/RktS6xfeM3cRGVHJ8omGz6-250-80.jpg.webp 250w, https:\/\/cdn.mos.cms.futurecdn.net\/RktS6xfeM3cRGVHJ8omGz6-150-80.jpg.webp 150w\" sizes=\"150px\" \/><span class=\"w-full text-base font-[var(--article-river-item--font-weight,500)] font-article-heading line-clamp-3 md:line-clamp-2\">&#8216;New opportunity, a fresh page&#8217; \u2013 Kasia Niewiadoma-Phinney chases another Tour de France Femmes victory with team that delivers debuts for B\u00e4ckstedt, Kl\u00f6ser, Niedermaier<\/span><\/li>\n<li class=\"m-0 list-none border-b border-solid border-[#ededed] py-2\" data-recirculation-id=\"recirculation-card-2\" id=\"recirculation-inline-2-2\" data-analytics-id=\"recirculation-2-inline-2\" data-mrf-recirculation=\"recirculation-2-inline-2\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/tCyyATncvm7kMQ3kzWDv8L-250-80.jpg.webp 250w, https:\/\/cdn.mos.cms.futurecdn.net\/tCyyATncvm7kMQ3kzWDv8L-150-80.jpg.webp 150w\" sizes=\"150px\" \/><span class=\"w-full text-base font-[var(--article-river-item--font-weight,500)] font-article-heading line-clamp-3 md:line-clamp-2\">Zwift and Canyon launch junior team that aims to accelerate North American riders to men&#8217;s and women&#8217;s Tour de France success<\/span><\/li>\n<li class=\"m-0 list-none border-b border-solid border-[#ccc] py-2\" data-recirculation-id=\"recirculation-card-3\" id=\"recirculation-inline-2-3\" data-analytics-id=\"recirculation-2-inline-3\" data-mrf-recirculation=\"recirculation-2-inline-3\">\n    <source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/wpx6YJTSDSshV3xDqM6A8Q-250-80.png.webp 250w, https:\/\/cdn.mos.cms.futurecdn.net\/wpx6YJTSDSshV3xDqM6A8Q-150-80.png.webp 150w\" sizes=\"150px\" \/><span class=\"w-full text-base font-[var(--article-river-item--font-weight,500)] font-article-heading line-clamp-3 md:line-clamp-2\">&#8216;Unexpected&#8217; pop of &#8216;electric&#8217; green with purple flames featured in swap-out kits for Jayco AlUla for men&#8217;s and women&#8217;s Tour de France<\/span><\/li>\n<\/ul>\n<\/aside>\n<p aria-hidden=\"true\" class=\"kiosq-b\">&#8220;This goes far beyond wording on a jersey. We Femmes stands together with team partners like SRAM, Zwift and Ryzon, and highly successful movements, like Zwift&#8217;s Watch the Femmes, to bring thousands of community-level riders into the sport.&#8221;<\/p>\n<p aria-hidden=\"true\" class=\"kiosq-b\">The Tour de France Femmes kit marks the launch of the movement, with rides and watch parties planned for the race, followed by rides in European cities in August, led by Canyon-SRAM riders, plus focus groups and open sessions.<\/p>\n<p aria-hidden=\"true\" class=\"kiosq-b\">&#8220;Women\u2019s cycling has developed in leaps and bounds since I first started racing. It has evolved from a largely male-dominated space into a sport where women have a much greater spotlight on the professional stage, giving us the opportunity to be seen and inspire others. At the same time, we\u2019re seeing more initiatives that make cycling more welcoming at a community level, encouraging more women to get involved and creating a pathway towards the professional side of the sport,&#8221; team rider Tiffany Cromwell said.<\/p>\n<p aria-hidden=\"true\" class=\"kiosq-b\">&#8220;CANYON\/\/SRAM has been a trailblazer in this space alongside the team\u2019s long-term partners, always looking for new ways to push boundaries and help grow women\u2019s cycling from every angle. We Femmes is another step on that journey. It\u2019s an exciting new idea, and I hope it encourages many more women into this beautiful sport as we work to strengthen cycling communities around the world.&#8221;<\/p>\n<p aria-hidden=\"true\" class=\"kiosq-b\">Canyon has laid out the campaign&#8217;s ambitions clearly, stating that &#8220;What we hear gets said, and we publish it, including the parts that are challenging&#8221; and that the brand plans to publish reports on We Femmes participation annually.<\/p>\n<p id=\"elk-907fde84-8a5f-11f1-9f06-39aace66d002\" aria-hidden=\"true\" class=\"kiosq-b\"><em><strong>Support our unrivalled coverage of the Tour de France Femmes and women&#8217;s cycling by subscribing to Cyclingnews. In return, you get unlimited access to high-quality journalism, with breaking news, race analysis, and expert insight from inside the women&#8217;s peloton. Plus, the Cyclingnews app lets you follow the action wherever you go! <\/strong><\/em><u><em><strong>Join today.<\/strong><\/em><\/u><\/p>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.cyclingnews.com\/pro-cycling\/womens-cycling\/canyon-sram-reveal-colourful-kit-for-tour-de-france-femmes-backing-ambitious-new-we-femmes-campaign\/&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/cdn.mos.cms.futurecdn.net\/pMM4KNDeR3gXoihPHY2iL4-2560-80.jpg&#8221;] 1 &#8216;New opportunity, a fresh page&#8217; \u2013 Kasia Niewiadoma-Phinney chases another Tour de France Femmes victory with team that delivers debuts for B\u00e4ckstedt, Kl\u00f6ser, Niedermaier 2 UAE Team ADQ get new name for Tour de France Femmes and beyond 3 Tour de France Femmes contenders \u2013 Demi Vollering and Pauline Ferrand-Pr\u00e9vot poised [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,68],"class_list":["post-2065451","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-cyclingnews-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2065451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2065451"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2065451\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2065451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2065451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2065451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}