{"id":2065441,"date":"2026-07-28T07:00:05","date_gmt":"2026-07-28T04:00:05","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2065441"},"modified":"2026-07-28T07:00:05","modified_gmt":"2026-07-28T04:00:05","slug":"mal-sounds-calming-dream-pop-will-make-you-look-at-the-world-in-a-whole-new-way","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2065441","title":{"rendered":"mal sounds\u2019 calming dream-pop will make you look at the world in a whole new way"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.nme.com\/wp-content\/uploads\/2026\/07\/mal_sounds_fists.jpg&#8221;]<\/p>\n<article id=\"template-id-2749694\" class=\"post-2749694 tdb_templates type-tdb_templates status-publish post\">\n<div id=\"tdi_65\" class=\"tdc-zone\">\n<div class=\"tdc_zone tdi_66  wpb_row td-pb-row\">\n<div id=\"tdi_67\" class=\"tdc-row stretch_row_1400 td-stretch-content\">\n<div class=\"vc_row tdi_68  wpb_row td-pb-row\">\n<div class=\"vc_column tdi_70  wpb_column vc_column_container tdc-column td-pb-span12\">\n<div class=\"wpb_wrapper\">\n<div class=\"td_block_wrap tdb_breadcrumbs tdi_71 td-pb-border-top td_block_template_2 tdb-breadcrumbs \" data-td-block-uid=\"tdi_71\">\n<div class=\"tdb-block-inner td-fix-index\"><span>Features<\/span><span>Music Interviews<\/span><\/div>\n<\/div>\n<div class=\"td_block_wrap tdb_title tdi_72 tdb-single-title td-pb-border-top td_block_template_2\" data-td-block-uid=\"tdi_72\">\n<div class=\"tdb-block-inner td-fix-index\">\n<h1 class=\"tdb-title-text\">mal sounds\u2019 calming dream-pop will make you look at the world in a whole new way<\/h1>\n<\/div>\n<\/div>\n<div class=\"td_block_wrap tdb_single_subtitle tdi_73 td-pb-border-top td_block_template_2\" data-td-block-uid=\"tdi_73\">\n<div class=\"tdb-block-inner td-fix-index\">\n<p>The Brooklyn-based artist talks about the challenges of being a DIY musician<\/p>\n<\/div>\n<\/div>\n<div class=\"td_block_wrap tdb_single_author tdi_75 td-pb-border-top td_block_template_2 tdb-post-meta\" data-td-block-uid=\"tdi_75\">\n<div class=\"tdb-block-inner td-fix-index\">\n<div class=\"tdb-author-name-wrap\"><span class=\"tdb-author-by\">By<\/span> NME<\/div>\n<\/div>\n<\/div>\n<div class=\"td_block_wrap tdb_single_date tdi_76 td-pb-border-top td_block_template_2 tdb-post-meta\" data-td-block-uid=\"tdi_76\">\n<div class=\"tdb-block-inner td-fix-index\"><time class=\"entry-date updated td-module-date\" datetime=\"2026-07-28T08:00:05+01:00\">28th July 2026<\/time><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"tdi_77\" class=\"tdc-row stretch_row_1400 td-stretch-content\">\n<div class=\"vc_row tdi_78  wpb_row td-pb-row\">\n<div class=\"vc_column tdi_80  wpb_column vc_column_container tdc-column td-pb-span8\">\n<div class=\"wpb_wrapper\">\n<div class=\"td_block_wrap tdb_single_featured_image tdi_81 tdb-content-horiz-left td-pb-border-top td_block_template_2\" data-td-block-uid=\"tdi_81\">\n<div class=\"tdb-block-inner td-fix-index\">\n<figure><img decoding=\"async\" loading=\"lazy\" width=\"696\" height=\"442\" class=\"entry-thumb\" src=\"https:\/\/www.nme.com\/wp-content\/uploads\/2026\/07\/mal_sounds_fists-696x442.jpg\" alt=\"mal sounds\" title=\"mal_sounds_fists\"><figcaption class=\"tdb-caption-text\">mal sounds<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<div class=\"vc_row_inner tdi_83 article-content-row vc_row vc_inner wpb_row td-pb-row\">\n<div class=\"vc_column_inner tdi_85  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"td_block_wrap tdb_single_content tdi_86 td-pb-border-top td_block_template_2 td-post-content tagdiv-type\" data-td-block-uid=\"tdi_86\">\n<div class=\"tdb-block-inner td-fix-index\">\n<p><em>In partnership with BandLab<\/em><\/p>\n<p>Though mal sounds was born and raised in Crown Heights, Brooklyn, the neighbourhood he still calls home today, the origins of his artist project lie in Valencia. In early 2020, he flew to Spain to visit his grandmother and cousins, then found himself grounded by COVID-19. \u201cI basically always knew I wanted to be a musician,\u201d says mal, whose government name is Amal Buford. \u201cBut what I found in Spain was a sense of clarity. Music had always been a social thing for me, so when that social aspect was taken away, I had to ask myself: \u2018What is the deeper meaning? Why am I doing this?&#8217;\u201d<\/p>\n<div class=\"td-a-ad id_inline_ad0 id_ad_content-horiz-center\"><span class=\"td-adspot-title\">Advertisement<\/span><\/div>\n<p>After rebranding himself mal sounds, he enjoyed early success when his wistful chillwave bop \u2018VVS\u2019 popped on Instagram in 2021. Since then, he\u2019s released a pair of equally atmospheric EPs \u2013 2021\u2019s \u2018Freak And Wild Things\u2019 and 2024\u2019s \u2018Still In New York\u2019 \u2013 and continued to hone his ineffably nostalgic dream-pop sound. \u201cMy purpose as a musician is to create [sonic] spaces that can help people to see or process things differently,\u201d he says.<\/p>\n<p>Now he\u2019s been selected for BandLab And NME\u2019s Get Featured initiative, which gives emerging artists a chance to be heard by <em>NME<\/em>\u2018s global audience of music fans. It\u2019s fortuitous timing for mal, who\u2019s about to drop his balmy debut album \u2018Don\u2019t Hold Your Breath\u2019 \u2013 and a partnership that really feeds his artistry. \u201cBandLab feels like a social media platform that\u2019s full of musicians,\u201d he says. \u201cOften I\u2019ll go on BandLab to listen to new songs by people I don\u2019t know yet. It\u2019s just a powerful tool.\u201d<\/p>\n<figure id=\"attachment_3959325\" aria-describedby=\"caption-attachment-3959325\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3959325\" src=\"https:\/\/www.nme.com\/wp-content\/uploads\/2026\/07\/mal_sounds_guitar.jpg\" alt=\"mal sounds\" width=\"2000\" height=\"2999\"><figcaption id=\"caption-attachment-3959325\" class=\"wp-caption-text\">mal sounds<\/figcaption><\/figure>\n<p>Here, mal talks about the challenging aspects of being a DIY musician and how he\u2019s learned to prioritise the soothing musical world that he\u2019s creating.<\/p>\n<h2>Hi, mal! So why is now the right time to release your debut album?<\/h2>\n<p>\u201cIt\u2019s really the first time I\u2019ve written this many songs that feel like they\u2019re in the same world and pushing a particular feeling and narrative. You know, I\u2019ve felt a lot of frustration with the music industry and just being a musician generally, so working on this album was a very healing and grounding experience. I feel like I made a conscious decision to go back to basics.<\/p>\n<div class=\"td-a-ad id_inline_ad1 id_ad_content-horiz-center\">\n<h5 class=\"taboola-mid-article-title\">Recommended<\/h5>\n<\/div>\n<p>\u201cIt\u2019s called \u2018Don\u2019t Hold Your Breath\u2019 because I was just frustrated with the whole culture of every artist being their own mini-A&amp;R in their head. We\u2019re kind of encouraged to overthink everything all the time \u2013 like: \u2018What should I be doing next?\u2019 That just felt so contrived, so in the end I thought: \u2018What are you waiting for? Don\u2019t hold your breath, just do the album.&#8217;\u201d<\/p>\n<h2>How would you describe the overall narrative you\u2019ve honed on the album?<\/h2>\n<p>\u200b\u200b\u201dI\u2019m really into this idea of cycles and iterations. Throughout my twenties, I found myself learning the same lesson over and over again, just in different ways. And so I think this album is a story of coming to peace with that cycle. The other side is the story of how I un-shrunk myself \u2013 and how someone [else] can un-shrink themselves. By \u2018unshrink\u2019, I mean develop a sense of self that\u2019s bigger than all these boxes and constrictions that we might create for ourselves, just to feel safer or to appeal to other people.<\/p>\n<p>\u201cI was also interested in the infinite space that can exist inside someone\u2019s head. I\u2019m a producer first and foremost, so when I was developing the sound of the album, I was trying to get to this place where the hollow feeling of the guitars almost echoes, like, the cavern of your brain. For me, that\u2019s as much of a part of the story as the lyrical narrative.\u201d<\/p>\n<iframe loading=\"lazy\" title=\"mal sounds - Fall Into You\" width=\"696\" height=\"522\" src=\"https:\/\/www.youtube.com\/embed\/bxP9itKe8zc?feature=oembed&amp;enablejsapi=1\" frameborder allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<h2>The album has such a calming, balmy quality to it \u2013 was that very much intentional?<\/h2>\n<div class=\"td-a-ad id_inline_ad2 id_ad_content-horiz-center\"><span class=\"td-adspot-title\">Advertisement<\/span><\/div>\n<p>\u201cI think calming, but with a sense of focus. There was a time when I was listening to a lot of ambient music \u2013 and I\u2019ve always really been into shoegaze too. So I was thinking about how cool it is that a song\u2019s vocal can be a storytelling tool, but also a focus point for human connection. Like, because we naturally want to hear a human voice, that voice can really bring you on a journey.<\/p>\n<p>\u201cI like to ride my bike, so I was thinking about how people could listen to this album as they ride a bike or just go for a walk. I was thinking of ways I could use the music to help people get into that calmer state of mind and be more observant of what\u2019s going on around them.\u201d<\/p>\n<h2>Six years after your Valencia epiphany, what aspects of being a musician do you find most challenging?<\/h2>\n<p>\u201cI feel like it\u2019s very challenging to keep your world small enough to be\u2026 like, I want to say, an effective artist. What I mean is keeping your world small enough to stay focused on what it is that you\u2019re actually trying to do. That\u2019s something I struggle with every day, because it\u2019s so easy to find new stimuli and new ideas. And if you find those ideas on your phone, it\u2019s basically just all marketing \u2013 and it\u2019s probably going to be very convincing because it\u2019s designed to appeal to you!\u201d<\/p>\n<figure id=\"attachment_3959323\" aria-describedby=\"caption-attachment-3959323\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-3959323\" src=\"https:\/\/www.nme.com\/wp-content\/uploads\/2026\/07\/mal_sounds_chin.jpg\" alt=\"mal sounds\" width=\"2000\" height=\"2999\"><figcaption id=\"caption-attachment-3959323\" class=\"wp-caption-text\">mal sounds<\/figcaption><\/figure>\n<h2>In a related sense, as a DIY artist, you almost have two jobs: to make music, then to promote it on social media\u2026<\/h2>\n<p>\u201cBasically, yeah. But I try to cope with that by imagining that, at the end of the day, you have to choose one hill to die on. Like, you can do both, but at some point you have to prioritise. This goes back to the album. I had to be like: \u2018I\u2019m just gonna finish the album \u2013 and then if the social media thing happens, that\u2019s great.\u2019 I don\u2019t want making music ever to be something that makes me mean or sour. I always want making music to be something I love.\u201d<\/p>\n<p><em>\u2018Don\u2019t Hold Your Breath\u2019 by mal sounds drops on September 26 via factory setting<\/em><\/p>\n<\/div>\n<\/div>\n<div class=\"wpb_wrapper td_block_wrap vc_raw_html tdi_89 \">\n<div class=\"td-fix-index\">\n<h3>You May Also Like<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_column tdi_91  wpb_column vc_column_container tdc-column td-pb-span4 td-is-sticky\">\n<div class=\"wpb_wrapper\">\n<div class=\"td-a-rec td-a-rec-id-sidebar  tdi_92 td_block_template_2\"><span class=\"td-adspot-title\">Advertisement<\/span><\/div>\n<div class=\"td_block_wrap td_flex_block_1 tdi_93 td-pb-border-top td_block_template_2 tdc-no-posts td_flex_block\" data-td-block-uid=\"tdi_93\">\n<div class=\"td-block-title-wrap\">\n<h4 class=\"td-block-title\"><span class=\"td-pulldown-size\">TRENDING<\/span><\/h4>\n<\/div>\n<div id=\"tdi_93\" class=\"td_block_inner td-mc1-wrap\">\n<div 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Zelda\u2019 remix album<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><span class=\"td-page-meta\"><\/span><span class=\"td-page-meta\"><span class=\"td-page-meta\"><\/span><\/span><span class=\"td-page-meta\"><\/span><\/article>\n<\/p>\n<div class=\"td_block_wrap tdb_single_content tdi_86 td-pb-border-top td_block_template_2 td-post-content tagdiv-type\" data-td-block-uid=\"tdi_86\">\n<div class=\"tdb-block-inner td-fix-index\">\n<p><em>In partnership with BandLab<\/em><\/p>\n<p>Though mal sounds was born and raised in Crown Heights, Brooklyn, the neighbourhood he still calls home today, the origins of his artist project lie in Valencia. In early 2020, he flew to Spain to visit his grandmother and cousins, then found himself grounded by COVID-19. \u201cI basically always knew I wanted to be a musician,\u201d says mal, whose government name is Amal Buford. \u201cBut what I found in Spain was a sense of clarity. Music had always been a social thing for me, so when that social aspect was taken away, I had to ask myself: \u2018What is the deeper meaning? Why am I doing this?&#8217;\u201d<\/p>\n<div class=\"td-a-ad id_inline_ad0 id_ad_content-horiz-center\"><span class=\"td-adspot-title\">Advertisement<\/span><\/div>\n<p>After rebranding himself mal sounds, he enjoyed early success when his wistful chillwave bop \u2018VVS\u2019 popped on Instagram in 2021. Since then, he\u2019s released a pair of equally atmospheric EPs \u2013 2021\u2019s \u2018Freak And Wild Things\u2019 and 2024\u2019s \u2018Still In New York\u2019 \u2013 and continued to hone his ineffably nostalgic dream-pop sound. \u201cMy purpose as a musician is to create [sonic] spaces that can help people to see or process things differently,\u201d he says.<\/p>\n<p>Now he\u2019s been selected for BandLab And NME\u2019s Get Featured initiative, which gives emerging artists a chance to be heard by <em>NME<\/em>\u2018s global audience of music fans. It\u2019s fortuitous timing for mal, who\u2019s about to drop his balmy debut album \u2018Don\u2019t Hold Your Breath\u2019 \u2013 and a partnership that really feeds his artistry. \u201cBandLab feels like a social media platform that\u2019s full of musicians,\u201d he says. \u201cOften I\u2019ll go on BandLab to listen to new songs by people I don\u2019t know yet. It\u2019s just a powerful tool.\u201d<\/p>\n<figure id=\"attachment_3959325\" aria-describedby=\"caption-attachment-3959325\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3959325\" src=\"https:\/\/www.nme.com\/wp-content\/uploads\/2026\/07\/mal_sounds_guitar.jpg\" alt=\"mal sounds\" width=\"2000\" height=\"2999\"><figcaption id=\"caption-attachment-3959325\" class=\"wp-caption-text\">mal sounds<\/figcaption><\/figure>\n<p>Here, mal talks about the challenging aspects of being a DIY musician and how he\u2019s learned to prioritise the soothing musical world that he\u2019s creating.<\/p>\n<h2>Hi, mal! So why is now the right time to release your debut album?<\/h2>\n<p>\u201cIt\u2019s really the first time I\u2019ve written this many songs that feel like they\u2019re in the same world and pushing a particular feeling and narrative. You know, I\u2019ve felt a lot of frustration with the music industry and just being a musician generally, so working on this album was a very healing and grounding experience. I feel like I made a conscious decision to go back to basics.<\/p>\n<div class=\"td-a-ad id_inline_ad1 id_ad_content-horiz-center\">\n<h5 class=\"taboola-mid-article-title\">Recommended<\/h5>\n<\/div>\n<p>\u201cIt\u2019s called \u2018Don\u2019t Hold Your Breath\u2019 because I was just frustrated with the whole culture of every artist being their own mini-A&amp;R in their head. We\u2019re kind of encouraged to overthink everything all the time \u2013 like: \u2018What should I be doing next?\u2019 That just felt so contrived, so in the end I thought: \u2018What are you waiting for? Don\u2019t hold your breath, just do the album.&#8217;\u201d<\/p>\n<h2>How would you describe the overall narrative you\u2019ve honed on the album?<\/h2>\n<p>\u200b\u200b\u201dI\u2019m really into this idea of cycles and iterations. Throughout my twenties, I found myself learning the same lesson over and over again, just in different ways. And so I think this album is a story of coming to peace with that cycle. The other side is the story of how I un-shrunk myself \u2013 and how someone [else] can un-shrink themselves. By \u2018unshrink\u2019, I mean develop a sense of self that\u2019s bigger than all these boxes and constrictions that we might create for ourselves, just to feel safer or to appeal to other people.<\/p>\n<p>\u201cI was also interested in the infinite space that can exist inside someone\u2019s head. I\u2019m a producer first and foremost, so when I was developing the sound of the album, I was trying to get to this place where the hollow feeling of the guitars almost echoes, like, the cavern of your brain. For me, that\u2019s as much of a part of the story as the lyrical narrative.\u201d<\/p>\n<iframe loading=\"lazy\" title=\"mal sounds - Fall Into You\" width=\"696\" height=\"522\" src=\"https:\/\/www.youtube.com\/embed\/bxP9itKe8zc?feature=oembed&amp;enablejsapi=1\" frameborder allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<h2>The album has such a calming, balmy quality to it \u2013 was that very much intentional?<\/h2>\n<div class=\"td-a-ad id_inline_ad2 id_ad_content-horiz-center\"><span class=\"td-adspot-title\">Advertisement<\/span><\/div>\n<p>\u201cI think calming, but with a sense of focus. There was a time when I was listening to a lot of ambient music \u2013 and I\u2019ve always really been into shoegaze too. So I was thinking about how cool it is that a song\u2019s vocal can be a storytelling tool, but also a focus point for human connection. Like, because we naturally want to hear a human voice, that voice can really bring you on a journey.<\/p>\n<p>\u201cI like to ride my bike, so I was thinking about how people could listen to this album as they ride a bike or just go for a walk. I was thinking of ways I could use the music to help people get into that calmer state of mind and be more observant of what\u2019s going on around them.\u201d<\/p>\n<h2>Six years after your Valencia epiphany, what aspects of being a musician do you find most challenging?<\/h2>\n<p>\u201cI feel like it\u2019s very challenging to keep your world small enough to be\u2026 like, I want to say, an effective artist. What I mean is keeping your world small enough to stay focused on what it is that you\u2019re actually trying to do. That\u2019s something I struggle with every day, because it\u2019s so easy to find new stimuli and new ideas. And if you find those ideas on your phone, it\u2019s basically just all marketing \u2013 and it\u2019s probably going to be very convincing because it\u2019s designed to appeal to you!\u201d<\/p>\n<figure id=\"attachment_3959323\" aria-describedby=\"caption-attachment-3959323\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-3959323\" src=\"https:\/\/www.nme.com\/wp-content\/uploads\/2026\/07\/mal_sounds_chin.jpg\" alt=\"mal sounds\" width=\"2000\" height=\"2999\"><figcaption id=\"caption-attachment-3959323\" class=\"wp-caption-text\">mal sounds<\/figcaption><\/figure>\n<h2>In a related sense, as a DIY artist, you almost have two jobs: to make music, then to promote it on social media\u2026<\/h2>\n<p>\u201cBasically, yeah. But I try to cope with that by imagining that, at the end of the day, you have to choose one hill to die on. Like, you can do both, but at some point you have to prioritise. This goes back to the album. I had to be like: \u2018I\u2019m just gonna finish the album \u2013 and then if the social media thing happens, that\u2019s great.\u2019 I don\u2019t want making music ever to be something that makes me mean or sour. I always want making music to be something I love.\u201d<\/p>\n<p><em>\u2018Don\u2019t Hold Your Breath\u2019 by mal sounds drops on September 26 via factory setting<\/em><\/p>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.nme.com\/features\/music-interviews\/mal-sounds-dream-pop-bandlab-opportunities-3959319&#8243;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.nme.com\/wp-content\/uploads\/2026\/07\/mal_sounds_fists.jpg&#8221;] FeaturesMusic Interviews mal sounds\u2019 calming dream-pop will make you look at the world in a whole new way The Brooklyn-based artist talks about the challenges of being a DIY musician By NME 28th July 2026 mal sounds In partnership with BandLab Though mal sounds was born and raised in Crown Heights, Brooklyn, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,78],"class_list":["post-2065441","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-nme-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2065441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2065441"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2065441\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2065441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2065441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2065441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}