{"id":2064763,"date":"2026-07-27T09:07:42","date_gmt":"2026-07-27T06:07:42","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2064763"},"modified":"2026-07-27T09:07:42","modified_gmt":"2026-07-27T06:07:42","slug":"pokemon-escalates-its-anti-scalper-campaign-with-facial-recognition-at-japans-pop-up-card-stores","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2064763","title":{"rendered":"Pok\u00e9mon Escalates Its Anti-Scalper Campaign With Facial Recognition at Japan&#8217;s Pop-Up Card Stores"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2FPokemon-Card-Stores-Japan-Implement-mandatory-Facial-Recognition-Checks-combat-scalping-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;]<\/p>\n<div class=\"col-post-body col\">\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Gaming\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time class=\"timeago\" datetime=\"2026-07-27T09:07:42Z\">18 Hrs ago<\/time><\/p><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li>\n<p>                <span class=\"hype-count grey\"><br \/>\n             263<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n                                                                                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<\/li>\n<li>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p>\n<\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Sophie Caraan<\/span><\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Source<\/h6>\n<p>                    <span>Dexerto<\/span>\n                <\/div>\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p>                    <span>Mai Vo<\/span>\n                <\/div>\n<\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"Pok\u00e9mon Escalates Its Anti-Scalper Campaign With Facial Recognition at Japan&apos;s Pop-Up Card Stores\">\n<div class=\"hb-gallery before-booted full-screen-enabled only-one-cell \" data-images=\"[{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2FPokemon-Card-Stores-Japan-Implement-mandatory-Facial-Recognition-Checks-combat-scalping-1.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2FPokemon-Card-Stores-Japan-Implement-mandatory-Facial-Recognition-Checks-combat-scalping-1.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2FPokemon-Card-Stores-Japan-Implement-mandatory-Facial-Recognition-Checks-combat-scalping-1.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2FPokemon-Card-Stores-Japan-Implement-mandatory-Facial-Recognition-Checks-combat-scalping-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2FPokemon-Card-Stores-Japan-Implement-mandatory-Facial-Recognition-Checks-combat-scalping-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/07\/27\/Pokemon-Card-Stores-Japan-Implement-mandatory-Facial-Recognition-Checks-combat-scalping-1.jpg&quot;,&quot;alt&quot;:&quot;Pokemon Card Stores Japan Implement mandatory Facial Recognition Checks combat scalping&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;Martin LELIEVRE \/ AFP via Getty Images&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}}]\" role=\"list\">\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2FPokemon-Card-Stores-Japan-Implement-mandatory-Facial-Recognition-Checks-combat-scalping-1.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"1400\" height=\"933\" alt=\"Pokemon Card Stores Japan Implement mandatory Facial Recognition Checks combat scalping\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit \">Martin Lelievre \/ Afp Via Getty Images<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Gaming<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time class=\"timeago\" datetime=\"2026-07-27T09:07:42Z\">18 Hrs ago<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             263<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-content\">\n<section class=\"post-summary\" aria-labelledby=\"post-summary-heading\">\n<header class=\"post-summary__header\">\n<h2 id=\"post-summary-heading\" class=\"post-summary__title\">Summary<\/h2>\n<\/header>\n<div class=\"post-summary__body\">\n<p>Pok\u00e9mon will require mandatory facial-recognition scans at five temporary card stores in Japan tied to the Storm Emerald Mega expansion launch<\/p>\n<p>The system enforces a one-entry, one-queue-ticket limit per person each day, automatically flagging anyone who tries to return<\/p>\n<p>The rollout extends a widening campaign against Trading Card Game scalping that has recently included proposed identity checks and government-level intervention<\/p>\n<\/p><\/div>\n<\/section>\n<p>Pok\u00e9mon is deploying mandatory facial recognition at five temporary Pok\u00e9mon Card Stores in Japan, requiring shoppers to clear a scan before they can enter or collect a numbered queue ticket. The measure arrives with the launch of the <em>Trading Card Game<\/em>\u2018s Mega expansion Storm Emerald and marks the most forceful entry in a steadily escalating effort to keep resellers away from limited stock.<\/p>\n<p>The move fits a pattern that has been building for some time. Scalping has become one of the defining pressures on the <em>Pok\u00e9mon TCG<\/em>, with limited print runs and surging collector demand turning sealed products into a speculative commodity that routinely sells out before ordinary buyers reach the shelf. The company has responded with a widening toolkit rather than a single fix, and the facial-recognition trial reads as the latest and most direct escalation in that campaign.<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;ros&quot;,&quot;article&quot;],&quot;HBSiteCat&quot;:[&quot;gaming&quot;,&quot;pokemon&quot;,&quot;pokemon-tcg&quot;,&quot;trading-card-games&quot;,&quot;lifestyle&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;HBArticle&quot;:6759030,&quot;HBBlacklist&quot;:&quot;1&quot;}\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>The immediate predecessor is a separate proposal to fold Japan\u2019s My Number identity system into certain Pok\u00e9mon Center Online sales, lotteries, and official events, a plan still under consideration for a possible launch around August 2026 that has not yet gone live. That effort sits alongside other recent friction points in the resale fight, including a broader Japanese push to police trading-card scalping and counterfeits. Seen together, they suggest a company willing to test increasingly stringent verification methods, moving from purchase caps toward hard identity and biometric gates.\n<\/p>\n<p>Pok\u00e9mon has stopped short of branding the store system an anti-scalping tool, instead describing it as a way to provide a safe shopping environment, deter crime, and enforce entry and purchase limits fairly. The practical effect is harder to separate from the reseller problem, since blocking repeat entries directly frustrates professional buyers who rely on clearing stock in volume before collectors and children get a chance. That gap between stated intent and obvious outcome has become a familiar feature of these rollouts, and it raises questions the company has largely left unanswered, including how long biometric data will be retained before deletion.\n<\/p>\n<p>The scope, for now, remains deliberately narrow. The policy applies only to these temporary pop-ups running from July 31 to August 16, and Pok\u00e9mon has not signaled any intention to bring facial recognition to its permanent Pok\u00e9mon Centers or to stores outside Japan. Whether the trial becomes a template or stays a one-off experiment tied to a single high-demand launch is the open question, and the Storm Emerald window will likely serve as an early read on how far the company is prepared to take biometric gatekeeping.\n<\/p>\n<\/p>\n<p><\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">\ud83d\udea8 BREAKING NEWS:<\/p>\n<p>Pok\u00e9mon Stores in Japan to Roll Out Mandatory Facial Recognition to Block Resellers and Scalping <\/p>\n<p>Pok\u00e9mon Stores in Japan will begin requiring facial recognition for entry and queue-ticket collection starting with the next round of pop-up locations, a sharp\u2026 https:\/\/t.co\/9uYTvcVoqA pic.twitter.com\/UhqRcn2mgI\n<\/p>\n<p>\u2014 ItsMeCooper (@ItsaMeCooper) July 26, 2026<\/p>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6758866\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>\u2018Pok\u00e9mon\u2019 and PUMA Enshrine 30 Years of Pikachu Lore on the Suede\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6758865\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>&#8216;God of War Laufey&#8217; Receives a February 2027 Release Date\n                                                                        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"widget-newsletter-form\">\n<div class=\"hb-input-group\"><\/div>\n<p class=\"errors\">\n<\/p><\/div>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Sophie Caraan<\/span><\/p><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Source<\/h6>\n<p>                    <span>Dexerto<\/span>\n                <\/div>\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p>                    <span>Mai Vo<\/span>\n                <\/div>\n<\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Pok\u00e9monpokemon TCGTrading Card Games\n                                                            <\/p><\/div>\n<\/p><\/div>\n<div class=\"teads-adcall\"><\/div>\n<div data-adunit=\"HBENGLOB_BTF_POLL\" class=\"adunit ad-poll\" data-freestar-ad=\"__1x1 __2x2\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;category&quot;,&quot;ros&quot;],&quot;HBSiteCat&quot;:[&quot;pokemon-escalates-its-anti-scalper-campaign-with-facial-recognition-at-japans-pop-up-card-stores&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;adPosition&quot;:[&quot;bottom&quot;],&quot;sortable&quot;:&quot;false&quot;}\"><\/div>\n<section class=\"post__body__author_info\">\n<div class=\"post__body__author_info__inner\">\n<p>                    <img decoding=\"async\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F05%2Fsophie-300.jpg?w=100&amp;cbr=1&amp;q=90&amp;fit=max\" alt=\"Sophie Caraan\" class=\"post__body__author_info__avatar\"><\/p>\n<div class=\"post__body__author_info__body\">\n<p>                    Sophie Caraan<\/p>\n<p>                                    <span class=\"post__body__author_info__title\">Managing Editor<\/span>\n                            <\/div>\n<\/p><\/div>\n<div class=\"post__body__author_info__bio_wrapper\">\n<p class=\"post__body__author_info__bio\">Sophie Caraan is the Managing Editor at Hypebeast, where she sets the editorial direction, standards, and output strategy for the HQ team. With a decade of editorial experience, she brings both a storyteller&#8217;s instinct and a strategist&#8217;s eye \u2014 spotlighting the figures and movements that shape the culture across a multitude of lanes. Her tenure is marked by high-impact conversations with the likes of RZA, Mads Mikkelsen, CORTIS, Erling Haaland, Kasing Lung, NIGO, and more.<\/p>\n<\/p><\/div>\n<\/section>\n<\/footer>\n<div class=\"sponsored-content row\">\n<div class=\"aftercontent-wrapper\">\n<div class=\"aftercontent-clipper\">\n<div class=\"aftercontent-inner\">\n            <!-- Tag ID: HBENGLOB_BTF_AFTERCONTENT --><\/p>\n<div class=\"post-article adunit sticky-post aftercontent\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_BTF_AFTERCONTENT\" 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data-outofpage=\"true\"><\/div>\n<div id=\"shopping-break-6759030\" class=\"shopping-break-wrapper\"><\/div>\n<\/div>\n<hr>\n<p><!-- cached at 2026-07-27T23:10:30-04:00 --><\/div>\n<div class=\"col-comments\">\n<div id=\"comments\" class=\"post-comments none \">\n<header>\n<div class=\"heading\">\n                    <span class=\"comment-count\">0<\/span> <span>Comments<\/span>\n                <\/div>\n<div class=\"comment-dropdown-tooltip\">\n<ul>\n<li>\n<\/li>\n<li>\n<\/li>\n<\/ul>\n<div class=\"comment-dropdown-arrow\"><\/div>\n<\/p><\/div>\n<\/header><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Gaming\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time class=\"timeago\" datetime=\"2026-07-27T09:07:42Z\">18 Hrs ago<\/time><\/p><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li>\n<p>                <span class=\"hype-count grey\"><br \/>\n             263<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n                                                                                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<\/li>\n<li>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p>\n<\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Sophie Caraan<\/span><\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Source<\/h6>\n<p>                    <span>Dexerto<\/span>\n                <\/div>\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p>                    <span>Mai Vo<\/span>\n                <\/div>\n<\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"Pok\u00e9mon Escalates Its Anti-Scalper Campaign With Facial Recognition at Japan&apos;s Pop-Up Card Stores\">\n<div class=\"hb-gallery before-booted full-screen-enabled only-one-cell \" data-images=\"[{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2FPokemon-Card-Stores-Japan-Implement-mandatory-Facial-Recognition-Checks-combat-scalping-1.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2FPokemon-Card-Stores-Japan-Implement-mandatory-Facial-Recognition-Checks-combat-scalping-1.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2FPokemon-Card-Stores-Japan-Implement-mandatory-Facial-Recognition-Checks-combat-scalping-1.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2FPokemon-Card-Stores-Japan-Implement-mandatory-Facial-Recognition-Checks-combat-scalping-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2FPokemon-Card-Stores-Japan-Implement-mandatory-Facial-Recognition-Checks-combat-scalping-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/07\/27\/Pokemon-Card-Stores-Japan-Implement-mandatory-Facial-Recognition-Checks-combat-scalping-1.jpg&quot;,&quot;alt&quot;:&quot;Pokemon Card Stores Japan Implement mandatory Facial Recognition Checks combat scalping&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;Martin LELIEVRE \/ AFP via Getty Images&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}}]\" role=\"list\">\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2FPokemon-Card-Stores-Japan-Implement-mandatory-Facial-Recognition-Checks-combat-scalping-1.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"1400\" height=\"933\" alt=\"Pokemon Card Stores Japan Implement mandatory Facial Recognition Checks combat scalping\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit \">Martin Lelievre \/ Afp Via Getty Images<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Gaming<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time class=\"timeago\" datetime=\"2026-07-27T09:07:42Z\">18 Hrs ago<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             263<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-content\">\n<section class=\"post-summary\" aria-labelledby=\"post-summary-heading\">\n<header class=\"post-summary__header\">\n<h2 id=\"post-summary-heading\" class=\"post-summary__title\">Summary<\/h2>\n<\/header>\n<div class=\"post-summary__body\">\n<p>Pok\u00e9mon will require mandatory facial-recognition scans at five temporary card stores in Japan tied to the Storm Emerald Mega expansion launch<\/p>\n<p>The system enforces a one-entry, one-queue-ticket limit per person each day, automatically flagging anyone who tries to return<\/p>\n<p>The rollout extends a widening campaign against Trading Card Game scalping that has recently included proposed identity checks and government-level intervention<\/p>\n<\/p><\/div>\n<\/section>\n<p>Pok\u00e9mon is deploying mandatory facial recognition at five temporary Pok\u00e9mon Card Stores in Japan, requiring shoppers to clear a scan before they can enter or collect a numbered queue ticket. The measure arrives with the launch of the <em>Trading Card Game<\/em>\u2018s Mega expansion Storm Emerald and marks the most forceful entry in a steadily escalating effort to keep resellers away from limited stock.<\/p>\n<p>The move fits a pattern that has been building for some time. Scalping has become one of the defining pressures on the <em>Pok\u00e9mon TCG<\/em>, with limited print runs and surging collector demand turning sealed products into a speculative commodity that routinely sells out before ordinary buyers reach the shelf. The company has responded with a widening toolkit rather than a single fix, and the facial-recognition trial reads as the latest and most direct escalation in that campaign.<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;ros&quot;,&quot;article&quot;],&quot;HBSiteCat&quot;:[&quot;gaming&quot;,&quot;pokemon&quot;,&quot;pokemon-tcg&quot;,&quot;trading-card-games&quot;,&quot;lifestyle&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;HBArticle&quot;:6759030,&quot;HBBlacklist&quot;:&quot;1&quot;}\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>The immediate predecessor is a separate proposal to fold Japan\u2019s My Number identity system into certain Pok\u00e9mon Center Online sales, lotteries, and official events, a plan still under consideration for a possible launch around August 2026 that has not yet gone live. That effort sits alongside other recent friction points in the resale fight, including a broader Japanese push to police trading-card scalping and counterfeits. Seen together, they suggest a company willing to test increasingly stringent verification methods, moving from purchase caps toward hard identity and biometric gates.\n<\/p>\n<p>Pok\u00e9mon has stopped short of branding the store system an anti-scalping tool, instead describing it as a way to provide a safe shopping environment, deter crime, and enforce entry and purchase limits fairly. The practical effect is harder to separate from the reseller problem, since blocking repeat entries directly frustrates professional buyers who rely on clearing stock in volume before collectors and children get a chance. That gap between stated intent and obvious outcome has become a familiar feature of these rollouts, and it raises questions the company has largely left unanswered, including how long biometric data will be retained before deletion.\n<\/p>\n<p>The scope, for now, remains deliberately narrow. The policy applies only to these temporary pop-ups running from July 31 to August 16, and Pok\u00e9mon has not signaled any intention to bring facial recognition to its permanent Pok\u00e9mon Centers or to stores outside Japan. Whether the trial becomes a template or stays a one-off experiment tied to a single high-demand launch is the open question, and the Storm Emerald window will likely serve as an early read on how far the company is prepared to take biometric gatekeeping.\n<\/p>\n<\/p>\n<p><\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">\ud83d\udea8 BREAKING NEWS:<\/p>\n<p>Pok\u00e9mon Stores in Japan to Roll Out Mandatory Facial Recognition to Block Resellers and Scalping <\/p>\n<p>Pok\u00e9mon Stores in Japan will begin requiring facial recognition for entry and queue-ticket collection starting with the next round of pop-up locations, a sharp\u2026 https:\/\/t.co\/9uYTvcVoqA pic.twitter.com\/UhqRcn2mgI\n<\/p>\n<p>\u2014 ItsMeCooper (@ItsaMeCooper) July 26, 2026<\/p>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6758866\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>\u2018Pok\u00e9mon\u2019 and PUMA Enshrine 30 Years of Pikachu Lore on the Suede\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6758865\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>&#8216;God of War Laufey&#8217; Receives a February 2027 Release Date\n                                                                        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"widget-newsletter-form\">\n<div class=\"hb-input-group\"><\/div>\n<p class=\"errors\">\n<\/p><\/div>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Sophie Caraan<\/span><\/p><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Source<\/h6>\n<p>                    <span>Dexerto<\/span>\n                <\/div>\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p>                    <span>Mai Vo<\/span>\n                <\/div>\n<\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Pok\u00e9monpokemon TCGTrading Card Games\n                                                            <\/p><\/div>\n<\/p><\/div>\n<div class=\"teads-adcall\"><\/div>\n<div data-adunit=\"HBENGLOB_BTF_POLL\" class=\"adunit ad-poll\" data-freestar-ad=\"__1x1 __2x2\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;category&quot;,&quot;ros&quot;],&quot;HBSiteCat&quot;:[&quot;pokemon-escalates-its-anti-scalper-campaign-with-facial-recognition-at-japans-pop-up-card-stores&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;adPosition&quot;:[&quot;bottom&quot;],&quot;sortable&quot;:&quot;false&quot;}\"><\/div>\n<section class=\"post__body__author_info\">\n<div class=\"post__body__author_info__inner\">\n<p>                    <img decoding=\"async\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F05%2Fsophie-300.jpg?w=100&amp;cbr=1&amp;q=90&amp;fit=max\" alt=\"Sophie Caraan\" class=\"post__body__author_info__avatar\"><\/p>\n<div class=\"post__body__author_info__body\">\n<p>                    Sophie Caraan<\/p>\n<p>                                    <span class=\"post__body__author_info__title\">Managing Editor<\/span>\n                            <\/div>\n<\/p><\/div>\n<div class=\"post__body__author_info__bio_wrapper\">\n<p class=\"post__body__author_info__bio\">Sophie Caraan is the Managing Editor at Hypebeast, where she sets the editorial direction, standards, and output strategy for the HQ team. With a decade of editorial experience, she brings both a storyteller&#8217;s instinct and a strategist&#8217;s eye \u2014 spotlighting the figures and movements that shape the culture across a multitude of lanes. Her tenure is marked by high-impact conversations with the likes of RZA, Mads Mikkelsen, CORTIS, Erling Haaland, Kasing Lung, NIGO, and more.<\/p>\n<\/p><\/div>\n<\/section>\n<\/footer>\n<div class=\"sponsored-content row\">\n<div class=\"aftercontent-wrapper\">\n<div class=\"aftercontent-clipper\">\n<div class=\"aftercontent-inner\">\n            <!-- Tag ID: HBENGLOB_BTF_AFTERCONTENT --><\/p>\n<div class=\"post-article adunit sticky-post aftercontent\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_BTF_AFTERCONTENT\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;ros&quot;,&quot;article&quot;],&quot;HBSiteCat&quot;:[&quot;gaming&quot;,&quot;pokemon&quot;,&quot;pokemon-tcg&quot;,&quot;trading-card-games&quot;,&quot;lifestyle&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;HBArticle&quot;:6759030,&quot;HBBlacklist&quot;:&quot;1&quot;}\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/article><\/div>\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Gaming\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time class=\"timeago\" datetime=\"2026-07-27T09:07:42Z\">18 Hrs ago<\/time><\/p><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li>\n<p>                <span class=\"hype-count grey\"><br \/>\n             263<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n                                                                                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<\/li>\n<li>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p>\n<\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Sophie Caraan<\/span><\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Source<\/h6>\n<p>                    <span>Dexerto<\/span>\n                <\/div>\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p>                    <span>Mai Vo<\/span>\n                <\/div>\n<\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Gaming\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time class=\"timeago\" datetime=\"2026-07-27T09:07:42Z\">18 Hrs ago<\/time><\/p><\/div>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Sophie Caraan<\/span><\/p><\/div>\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Source<\/h6>\n<p>                    <span>Dexerto<\/span>\n                <\/div>\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p>                    <span>Mai Vo<\/span>\n                <\/div>\n<\/p><\/div>\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"Pok\u00e9mon Escalates Its Anti-Scalper Campaign With Facial Recognition at Japan&apos;s Pop-Up Card Stores\">\n<div class=\"hb-gallery before-booted full-screen-enabled only-one-cell \" data-images=\"[{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2FPokemon-Card-Stores-Japan-Implement-mandatory-Facial-Recognition-Checks-combat-scalping-1.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2FPokemon-Card-Stores-Japan-Implement-mandatory-Facial-Recognition-Checks-combat-scalping-1.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2FPokemon-Card-Stores-Japan-Implement-mandatory-Facial-Recognition-Checks-combat-scalping-1.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2FPokemon-Card-Stores-Japan-Implement-mandatory-Facial-Recognition-Checks-combat-scalping-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2FPokemon-Card-Stores-Japan-Implement-mandatory-Facial-Recognition-Checks-combat-scalping-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/07\/27\/Pokemon-Card-Stores-Japan-Implement-mandatory-Facial-Recognition-Checks-combat-scalping-1.jpg&quot;,&quot;alt&quot;:&quot;Pokemon Card Stores Japan Implement mandatory Facial Recognition Checks combat scalping&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;Martin LELIEVRE \/ AFP via Getty Images&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}}]\" role=\"list\">\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2FPokemon-Card-Stores-Japan-Implement-mandatory-Facial-Recognition-Checks-combat-scalping-1.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"1400\" height=\"933\" alt=\"Pokemon Card Stores Japan Implement mandatory Facial Recognition Checks combat scalping\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit \">Martin Lelievre \/ Afp Via Getty Images<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Gaming<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time class=\"timeago\" datetime=\"2026-07-27T09:07:42Z\">18 Hrs ago<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             263<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-content\">\n<section class=\"post-summary\" aria-labelledby=\"post-summary-heading\">\n<header class=\"post-summary__header\">\n<h2 id=\"post-summary-heading\" class=\"post-summary__title\">Summary<\/h2>\n<\/header>\n<div class=\"post-summary__body\">\n<p>Pok\u00e9mon will require mandatory facial-recognition scans at five temporary card stores in Japan tied to the Storm Emerald Mega expansion launch<\/p>\n<p>The system enforces a one-entry, one-queue-ticket limit per person each day, automatically flagging anyone who tries to return<\/p>\n<p>The rollout extends a widening campaign against Trading Card Game scalping that has recently included proposed identity checks and government-level intervention<\/p>\n<\/p><\/div>\n<\/section>\n<p>Pok\u00e9mon is deploying mandatory facial recognition at five temporary Pok\u00e9mon Card Stores in Japan, requiring shoppers to clear a scan before they can enter or collect a numbered queue ticket. The measure arrives with the launch of the <em>Trading Card Game<\/em>\u2018s Mega expansion Storm Emerald and marks the most forceful entry in a steadily escalating effort to keep resellers away from limited stock.<\/p>\n<p>The move fits a pattern that has been building for some time. Scalping has become one of the defining pressures on the <em>Pok\u00e9mon TCG<\/em>, with limited print runs and surging collector demand turning sealed products into a speculative commodity that routinely sells out before ordinary buyers reach the shelf. The company has responded with a widening toolkit rather than a single fix, and the facial-recognition trial reads as the latest and most direct escalation in that campaign.<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;ros&quot;,&quot;article&quot;],&quot;HBSiteCat&quot;:[&quot;gaming&quot;,&quot;pokemon&quot;,&quot;pokemon-tcg&quot;,&quot;trading-card-games&quot;,&quot;lifestyle&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;HBArticle&quot;:6759030,&quot;HBBlacklist&quot;:&quot;1&quot;}\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>The immediate predecessor is a separate proposal to fold Japan\u2019s My Number identity system into certain Pok\u00e9mon Center Online sales, lotteries, and official events, a plan still under consideration for a possible launch around August 2026 that has not yet gone live. That effort sits alongside other recent friction points in the resale fight, including a broader Japanese push to police trading-card scalping and counterfeits. Seen together, they suggest a company willing to test increasingly stringent verification methods, moving from purchase caps toward hard identity and biometric gates.\n<\/p>\n<p>Pok\u00e9mon has stopped short of branding the store system an anti-scalping tool, instead describing it as a way to provide a safe shopping environment, deter crime, and enforce entry and purchase limits fairly. The practical effect is harder to separate from the reseller problem, since blocking repeat entries directly frustrates professional buyers who rely on clearing stock in volume before collectors and children get a chance. That gap between stated intent and obvious outcome has become a familiar feature of these rollouts, and it raises questions the company has largely left unanswered, including how long biometric data will be retained before deletion.\n<\/p>\n<p>The scope, for now, remains deliberately narrow. The policy applies only to these temporary pop-ups running from July 31 to August 16, and Pok\u00e9mon has not signaled any intention to bring facial recognition to its permanent Pok\u00e9mon Centers or to stores outside Japan. Whether the trial becomes a template or stays a one-off experiment tied to a single high-demand launch is the open question, and the Storm Emerald window will likely serve as an early read on how far the company is prepared to take biometric gatekeeping.\n<\/p>\n<\/p>\n<p><\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">\ud83d\udea8 BREAKING NEWS:<\/p>\n<p>Pok\u00e9mon Stores in Japan to Roll Out Mandatory Facial Recognition to Block Resellers and Scalping <\/p>\n<p>Pok\u00e9mon Stores in Japan will begin requiring facial recognition for entry and queue-ticket collection starting with the next round of pop-up locations, a sharp\u2026 https:\/\/t.co\/9uYTvcVoqA pic.twitter.com\/UhqRcn2mgI\n<\/p>\n<p>\u2014 ItsMeCooper (@ItsaMeCooper) July 26, 2026<\/p>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6758866\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>\u2018Pok\u00e9mon\u2019 and PUMA Enshrine 30 Years of Pikachu Lore on the Suede\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6758865\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>&#8216;God of War Laufey&#8217; Receives a February 2027 Release Date\n                                                                        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"widget-newsletter-form\">\n<div class=\"hb-input-group\"><\/div>\n<p class=\"errors\">\n<\/p><\/div>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Sophie Caraan<\/span><\/p><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Source<\/h6>\n<p>                    <span>Dexerto<\/span>\n                <\/div>\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p>                    <span>Mai Vo<\/span>\n                <\/div>\n<\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Pok\u00e9monpokemon TCGTrading Card Games\n                                                            <\/p><\/div>\n<\/p><\/div>\n<div class=\"teads-adcall\"><\/div>\n<div data-adunit=\"HBENGLOB_BTF_POLL\" class=\"adunit ad-poll\" data-freestar-ad=\"__1x1 __2x2\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;category&quot;,&quot;ros&quot;],&quot;HBSiteCat&quot;:[&quot;pokemon-escalates-its-anti-scalper-campaign-with-facial-recognition-at-japans-pop-up-card-stores&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;adPosition&quot;:[&quot;bottom&quot;],&quot;sortable&quot;:&quot;false&quot;}\"><\/div>\n<section class=\"post__body__author_info\">\n<div class=\"post__body__author_info__inner\">\n<p>                    <img decoding=\"async\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F05%2Fsophie-300.jpg?w=100&amp;cbr=1&amp;q=90&amp;fit=max\" alt=\"Sophie Caraan\" class=\"post__body__author_info__avatar\"><\/p>\n<div class=\"post__body__author_info__body\">\n<p>                    Sophie Caraan<\/p>\n<p>                                    <span class=\"post__body__author_info__title\">Managing Editor<\/span>\n                            <\/div>\n<\/p><\/div>\n<div class=\"post__body__author_info__bio_wrapper\">\n<p class=\"post__body__author_info__bio\">Sophie Caraan is the Managing Editor at Hypebeast, where she sets the editorial direction, standards, and output strategy for the HQ team. With a decade of editorial experience, she brings both a storyteller&#8217;s instinct and a strategist&#8217;s eye \u2014 spotlighting the figures and movements that shape the culture across a multitude of lanes. Her tenure is marked by high-impact conversations with the likes of RZA, Mads Mikkelsen, CORTIS, Erling Haaland, Kasing Lung, NIGO, and more.<\/p>\n<\/p><\/div>\n<\/section>\n<\/footer>\n<div class=\"sponsored-content row\">\n<div class=\"aftercontent-wrapper\">\n<div class=\"aftercontent-clipper\">\n<div class=\"aftercontent-inner\">\n            <!-- Tag ID: HBENGLOB_BTF_AFTERCONTENT --><\/p>\n<div class=\"post-article adunit sticky-post aftercontent\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_BTF_AFTERCONTENT\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;ros&quot;,&quot;article&quot;],&quot;HBSiteCat&quot;:[&quot;gaming&quot;,&quot;pokemon&quot;,&quot;pokemon-tcg&quot;,&quot;trading-card-games&quot;,&quot;lifestyle&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;HBArticle&quot;:6759030,&quot;HBBlacklist&quot;:&quot;1&quot;}\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/article>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Gaming<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time class=\"timeago\" datetime=\"2026-07-27T09:07:42Z\">18 Hrs ago<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             263<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Gaming<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time class=\"timeago\" datetime=\"2026-07-27T09:07:42Z\">18 Hrs ago<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Gaming<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time class=\"timeago\" datetime=\"2026-07-27T09:07:42Z\">18 Hrs ago<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             263<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<div class=\"post-body-content\">\n<section class=\"post-summary\" aria-labelledby=\"post-summary-heading\">\n<header class=\"post-summary__header\">\n<h2 id=\"post-summary-heading\" class=\"post-summary__title\">Summary<\/h2>\n<\/header>\n<div class=\"post-summary__body\">\n<p>Pok\u00e9mon will require mandatory facial-recognition scans at five temporary card stores in Japan tied to the Storm Emerald Mega expansion launch<\/p>\n<p>The system enforces a one-entry, one-queue-ticket limit per person each day, automatically flagging anyone who tries to return<\/p>\n<p>The rollout extends a widening campaign against Trading Card Game scalping that has recently included proposed identity checks and government-level intervention<\/p>\n<\/p><\/div>\n<\/section>\n<p>Pok\u00e9mon is deploying mandatory facial recognition at five temporary Pok\u00e9mon Card Stores in Japan, requiring shoppers to clear a scan before they can enter or collect a numbered queue ticket. The measure arrives with the launch of the <em>Trading Card Game<\/em>\u2018s Mega expansion Storm Emerald and marks the most forceful entry in a steadily escalating effort to keep resellers away from limited stock.<\/p>\n<p>The move fits a pattern that has been building for some time. Scalping has become one of the defining pressures on the <em>Pok\u00e9mon TCG<\/em>, with limited print runs and surging collector demand turning sealed products into a speculative commodity that routinely sells out before ordinary buyers reach the shelf. The company has responded with a widening toolkit rather than a single fix, and the facial-recognition trial reads as the latest and most direct escalation in that campaign.<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;ros&quot;,&quot;article&quot;],&quot;HBSiteCat&quot;:[&quot;gaming&quot;,&quot;pokemon&quot;,&quot;pokemon-tcg&quot;,&quot;trading-card-games&quot;,&quot;lifestyle&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;HBArticle&quot;:6759030,&quot;HBBlacklist&quot;:&quot;1&quot;}\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>The immediate predecessor is a separate proposal to fold Japan\u2019s My Number identity system into certain Pok\u00e9mon Center Online sales, lotteries, and official events, a plan still under consideration for a possible launch around August 2026 that has not yet gone live. That effort sits alongside other recent friction points in the resale fight, including a broader Japanese push to police trading-card scalping and counterfeits. Seen together, they suggest a company willing to test increasingly stringent verification methods, moving from purchase caps toward hard identity and biometric gates.\n<\/p>\n<p>Pok\u00e9mon has stopped short of branding the store system an anti-scalping tool, instead describing it as a way to provide a safe shopping environment, deter crime, and enforce entry and purchase limits fairly. The practical effect is harder to separate from the reseller problem, since blocking repeat entries directly frustrates professional buyers who rely on clearing stock in volume before collectors and children get a chance. That gap between stated intent and obvious outcome has become a familiar feature of these rollouts, and it raises questions the company has largely left unanswered, including how long biometric data will be retained before deletion.\n<\/p>\n<p>The scope, for now, remains deliberately narrow. The policy applies only to these temporary pop-ups running from July 31 to August 16, and Pok\u00e9mon has not signaled any intention to bring facial recognition to its permanent Pok\u00e9mon Centers or to stores outside Japan. Whether the trial becomes a template or stays a one-off experiment tied to a single high-demand launch is the open question, and the Storm Emerald window will likely serve as an early read on how far the company is prepared to take biometric gatekeeping.\n<\/p>\n<\/p>\n<p><\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">\ud83d\udea8 BREAKING NEWS:<\/p>\n<p>Pok\u00e9mon Stores in Japan to Roll Out Mandatory Facial Recognition to Block Resellers and Scalping <\/p>\n<p>Pok\u00e9mon Stores in Japan will begin requiring facial recognition for entry and queue-ticket collection starting with the next round of pop-up locations, a sharp\u2026 https:\/\/t.co\/9uYTvcVoqA pic.twitter.com\/UhqRcn2mgI\n<\/p>\n<p>\u2014 ItsMeCooper (@ItsaMeCooper) July 26, 2026<\/p>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Sophie Caraan<\/span><\/p><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Source<\/h6>\n<p>                    <span>Dexerto<\/span>\n                <\/div>\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p>                    <span>Mai Vo<\/span>\n                <\/div>\n<\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Pok\u00e9monpokemon TCGTrading Card Games\n                                                            <\/p><\/div>\n<\/p><\/div>\n<p>[analyse_source url=&#8221;https:\/\/hypebeast.com\/2026\/7\/pokemon-escalates-its-anti-scalper-campaign-with-facial-recognition-at-japans-pop-up-card-stores&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F27%2FPokemon-Card-Stores-Japan-Implement-mandatory-Facial-Recognition-Checks-combat-scalping-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;] Gaming 18 Hrs ago 263 Views 0\u00a0Comments Comments Save Text By Sophie Caraan Source Dexerto Editor Assistant Mai Vo Share this article Martin Lelievre \/ Afp Via Getty Images Gaming 18 Hrs ago 263 Views 0\u00a0Comments Comments Save Summary Pok\u00e9mon will require mandatory facial-recognition scans at five temporary card stores in Japan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,39],"class_list":["post-2064763","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-hypebeast-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2064763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2064763"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2064763\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2064763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2064763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2064763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}