{"id":2063817,"date":"2026-07-27T10:39:00","date_gmt":"2026-07-27T07:39:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2063817"},"modified":"2026-07-27T10:39:00","modified_gmt":"2026-07-27T07:39:00","slug":"berlin-brand-monamobile-is-making-wearable-tech-sexy-again","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2063817","title":{"rendered":"Berlin brand Monamobile is making wearable tech sexy again"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/0-1073-2400-1600\/azure\/dazed-prod\/1450\/0\/1450255.jpeg&#8221;]<\/p>\n<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/fashion\/article\/70705\/1\/monamobile-berlin-brand-wearable-tech-sexy-again-viral-screen-heels-earrings\" data-article-id=\"70705\">\n<header class=\"article-header has-portrait-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img has-figcaption\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Monamobile\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/1280\/azure\/dazed-prod\/1450\/0\/1450255.jpeg\" width=\"2400\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"inner\"><span class=\"credit\">Courtesy of Monamobile<\/span><\/span><\/figcaption><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><time datetime=\"2026-07-27T10:39:00+00:00\" class=\"timestamp\" title=\"27 July 2026\"><span class=\"month\">July<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"27\">27,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - fashion\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a><br \/>\n\/<br \/>\n<a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/on-the-rise\">On the Rise<\/a><\/div>\n<\/div>\n<div class=\"standard-tag-container\"><a class=\"standard-category\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a> \/<br \/>\n<a class=\"standard-series\" href=\"https:\/\/www.dazeddigital.com\/on-the-rise\">On the Rise<\/a><\/div>\n<h1 class=\"title\"><span>Berlin brand Monamobile is making wearable tech <span class=\"nowrap\">sexy again<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>With their mobile chastity belt and LED screen heels, designers Mona Gutheil and Maximilian Benz prove that smart garments can actually be <span class=\"nowrap\">high fashion<\/span><\/h2>\n<\/div>\n<p><time datetime=\"2026-07-27T10:39:00+00:00\" class=\"timestamp\" title=\"27 July 2026\"><span class=\"month\">July<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"27\">27,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/div>\n<p><time datetime=\"2026-07-27T10:39:00+00:00\" class=\"timestamp\" title=\"27 July 2026\"><span class=\"month\">July<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"27\">27,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/p>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/ElliotHoste\"><br \/>\nElliot Hoste<br \/>\n<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-20-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Monamobile by Mona Gutheil &amp; <span class=\"nowrap\">Maximilian Benz<\/span><\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37258\/0\/monamobile-by-mona-gutheil-maximilian-benz\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Monamobile\" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-413-2400-1600\/azure\/dazed-prod\/1450\/0\/1450259.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37258\/1\/monamobile-by-mona-gutheil-maximilian-benz\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Monamobile\" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-548-2400-1600\/azure\/dazed-prod\/1450\/0\/1450263.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37258\/2\/monamobile-by-mona-gutheil-maximilian-benz\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Monamobile\" class=\"img\" height=\"1500\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-1335-2250-1500\/azure\/dazed-prod\/1450\/0\/1450251.jpg\" width=\"2250\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37258\/3\/monamobile-by-mona-gutheil-maximilian-benz\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Monamobile\" class=\"img\" height=\"1599\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-615-2399-1599\/azure\/dazed-prod\/1450\/0\/1450248.JPG\" width=\"2399\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37258\/4\/monamobile-by-mona-gutheil-maximilian-benz\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Monamobile\" class=\"img\" height=\"1125\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-1703-1688-1125\/azure\/dazed-prod\/1450\/0\/1450267.jpg\" width=\"1688\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37258\/5\/monamobile-by-mona-gutheil-maximilian-benz\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Monamobile\" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-368-2400-1600\/azure\/dazed-prod\/1450\/0\/1450256.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 20 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>In an algorithm swamped by looksmaxxing content and AI fruit affairs, it\u2019s hard to catch anyone\u2019s attention for longer than a single second \u2013 but Monamobile doesn\u2019t seem to have that problem. The Berlin-based label posted its latest wearable tech inventions on Instagram earlier this month, and thousands of people went mad for them, proving good old-fashioned creativity can still cut through. The design in question was a prototype of the brand\u2019s screen heels, which are six-inch white pumps fitted with an LED light strip that displays scrolling text. Soon after, the brand followed them with a pair of hoop earrings in exactly the same vein. \u201cWe connected flexible LED screens and programmed them so you can display any word in any effect directly from your mobile phone,\u201d says Mona Gutheil when I speak to her over email.\u00a0<\/span><\/p>\n<p><span>After leaving fashion school in 2023, Gutheil and Monamobile\u2019s co-founder Maximilian Benz met during a post-grad internship from hell (the location of which they decline to mention). While Gutheil studied fashion design at UdK (Berlin University of the Arts), and prefers the conceptual side of design, Benz is an alumnus of AMD (Akademie Mode &amp; Design Berlin), so \u201cactually knows how to make those ideas technically work.\u201d Their practice focuses on translating tech into subversive, wearable fashion, such as their Mobile Phone Chastity belt, the Samsung x Monamobile Selfie Heels with a detachable selfie stick, plus a pair of heelless Pleasers that project a \u2018Monamobile\u2019 spotlight.<\/span><\/p>\n<p><span>In the conversation below, we caught up with Gutheil to talk about the pair\u2019s recent viral moments, their Mount Rushmore of fashion designers, and turning a dog into a \u2018Barkin Bag\u2019.<\/span><\/p>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>Where does your inspiration come from?<\/strong><\/p>\n<p><strong>Mona Gutheil:<\/strong><span> From gadgets and everyday consumer products that promise a function but often become obsolete after only a few uses. We\u2019re interested in placing them in a different context, where they can regain their value while exploring the tension between function and dysfunction.<\/span><\/p>\n<p><strong>How would you describe your work in three words?<\/strong><\/p>\n<p><strong>Mona Gutheil:<\/strong><span> Mobility, multifunctionality and modularity.<\/span><\/p>\n<p><strong>How did you make your Screen Earrings and Screen Heels?<\/strong><\/p>\n<p><strong>Mona Gutheil:<\/strong><span> We connected flexible LED screens and programmed them so you can display any word in any effect directly from your mobile phone. We then wrapped them in perforated leather, carefully aligning every perforation with the LED matrix so that each individual LED remained visible through the material.<\/span><\/p>\n<p><span>For the prototype alone, we punched more than 1200 holes by hand. Safe to say we won\u2019t be doing that again, so the final version will be laser-cut! The biggest challenge is integrating the wiring in a way that keeps the pieces fully functional while remaining wearable.<\/span><\/p>\n<p><strong>How did it feel to see them go viral on Instagram?<\/strong><\/p>\n<p><strong>Mona Gutheil:<\/strong><span> It feels surreal, and we\u2019re grateful. Instagram can give small designers a much wider audience. But virality comes and goes. A thoughtfully designed product lasts much longer.<\/span><\/p>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>What was the idea behind your beer bottle belt dress?<\/strong><\/p>\n<p><strong>Mona Gutheil:<\/strong><span> Serving!<\/span><\/p>\n<p><strong>Tell us about the \u2018Barkin Bag\u2019 you made.<\/strong><\/p>\n<p><strong>Mona Gutheil:<\/strong><span> The Barkin Bag was originally conceived as a small social experiment. It sparked a huge backlash because people were outraged by the idea of a dog being turned into a handbag. Most people instinctively empathised with the dog, but overlooked the animal that was made into the leather handbag itself.<\/span><\/p>\n<p><span>By shifting the context, we wanted to expose that contradiction and question the value we assign to different animals. Once the debate settled, what remained was a functional object \u2013 padded on the inside and open where it matters \u2013 designed for everyday mobile life for you and your pet.<\/span><\/p>\n<p><strong>Do you make seasonal collections or just drop your clothes when you make them?<\/strong><\/p>\n<p><strong>Mona Gutheil:<\/strong><span> We don\u2019t think in collections or seasons. Instead, we\u2019ve built our own calendar: one new thoughtfully designed product every month, resulting in 12 cross-seasonal pieces a year. <\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"3f0003fa-acb8-4716-a716-b49101214ba7\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1450\/0\/1450251.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.75\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Monamobile\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1450\/0\/1450251.jpg\" width=\"2250\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Beer belt skirt<\/span><span class=\"credit\">Courtesy of Monamobile<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>Now for some quickfire questions\u2026 What\u2019s a fashion holy grail you\u2019re yet to get your hands on?<\/strong><\/p>\n<p><strong>Mona Gutheil:<\/strong><span> Sweatpants from Karl Lagerfeld.<\/span><\/p>\n<p><strong>What\u2019s the last TikTok you saved?\u00a0<\/strong><\/p>\n<p><strong>Mona Gutheil:<\/strong><span> This <\/span><a href=\"https:\/\/www.tiktok.com\/@laliss.shop\/photo\/7503388818553212190?_r=1&amp;_t=ZG-98Igrjz0Mt7&amp;image_index=2\"><span>bracelet<\/span><\/a><span> that doubles as an alcohol flask.<\/span><\/p>\n<p><strong>You\u2019re trapped in a lift with your celebrity crush \u2013 who is it, and what are you wearing?<\/strong><\/p>\n<p><strong>Mona Gutheil:<\/strong><span> Skrilla, JT\u2019s dog. Coincidentally, wearing the Barkin Bag.<\/span><\/p>\n<p><strong>Send the most recent picture\/screenshot on your camera roll.<\/strong><\/p>\n<p><strong>Mona Gutheil:<\/strong><span> Upcoming Mobile Slip Clip fitting pictures \u2013 but you\u2019ll have to wait until next Sunday.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"9553ce3a-e3c4-4c02-aa16-b491012180d8\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1686\/azure\/dazed-prod\/1450\/0\/1450266.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.56\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Monamobile\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1450\/0\/1450266.jpg\" width=\"1686\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Spotlight heels<\/span><span class=\"credit\">Courtesy of Monamobile<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>What\u2019s your weirdest clothing ritual?<\/strong><\/p>\n<p><strong>Mona Gutheil:<\/strong><span> Our design uniform is sweatpants. We honestly can\u2019t remember the last time either of us worked wearing real pants&#8230;<\/span><\/p>\n<p><strong>What\u2019s a fashion hill you\u2019ll always die on?<\/strong><\/p>\n<p><strong>Mona Gutheil:<\/strong><span> Being friendly.<\/span><\/p>\n<p><strong>If you could change one thing about the fashion industry, what would it be?<\/strong><\/p>\n<p><strong>Mona Gutheil:<\/strong><span> Being paid more.<\/span><\/p>\n<p><strong>Which four designers are on your Fashion Mount Rushmore?<\/strong><\/p>\n<p><strong>Mona Gutheil:<\/strong><span> Definitely Ines Kaag and D\u00e9sir\u00e9e Heiss of Bless Service, Hussein Chalayan, and product designers like Joe Colombo for his approach to functional, modular design.<\/span><\/p>\n<p><strong>What fictional character do you most relate to?<\/strong><\/p>\n<p><strong>Mona Gutheil:<\/strong><span> Inspector Gadget.<\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! 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Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-20-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Monamobile by Mona Gutheil &amp; <span class=\"nowrap\">Maximilian Benz<\/span><\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37258\/0\/monamobile-by-mona-gutheil-maximilian-benz\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Monamobile\" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-413-2400-1600\/azure\/dazed-prod\/1450\/0\/1450259.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37258\/1\/monamobile-by-mona-gutheil-maximilian-benz\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Monamobile\" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-548-2400-1600\/azure\/dazed-prod\/1450\/0\/1450263.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37258\/2\/monamobile-by-mona-gutheil-maximilian-benz\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Monamobile\" class=\"img\" height=\"1500\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-1335-2250-1500\/azure\/dazed-prod\/1450\/0\/1450251.jpg\" width=\"2250\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37258\/3\/monamobile-by-mona-gutheil-maximilian-benz\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Monamobile\" class=\"img\" height=\"1599\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-615-2399-1599\/azure\/dazed-prod\/1450\/0\/1450248.JPG\" width=\"2399\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37258\/4\/monamobile-by-mona-gutheil-maximilian-benz\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Monamobile\" class=\"img\" height=\"1125\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-1703-1688-1125\/azure\/dazed-prod\/1450\/0\/1450267.jpg\" width=\"1688\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37258\/5\/monamobile-by-mona-gutheil-maximilian-benz\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Monamobile\" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-368-2400-1600\/azure\/dazed-prod\/1450\/0\/1450256.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 20 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>In an algorithm swamped by looksmaxxing content and AI fruit affairs, it\u2019s hard to catch anyone\u2019s attention for longer than a single second \u2013 but Monamobile doesn\u2019t seem to have that problem. The Berlin-based label posted its latest wearable tech inventions on Instagram earlier this month, and thousands of people went mad for them, proving good old-fashioned creativity can still cut through. The design in question was a prototype of the brand\u2019s screen heels, which are six-inch white pumps fitted with an LED light strip that displays scrolling text. Soon after, the brand followed them with a pair of hoop earrings in exactly the same vein. \u201cWe connected flexible LED screens and programmed them so you can display any word in any effect directly from your mobile phone,\u201d says Mona Gutheil when I speak to her over email.\u00a0<\/span><\/p>\n<p><span>After leaving fashion school in 2023, Gutheil and Monamobile\u2019s co-founder Maximilian Benz met during a post-grad internship from hell (the location of which they decline to mention). While Gutheil studied fashion design at UdK (Berlin University of the Arts), and prefers the conceptual side of design, Benz is an alumnus of AMD (Akademie Mode &amp; Design Berlin), so \u201cactually knows how to make those ideas technically work.\u201d Their practice focuses on translating tech into subversive, wearable fashion, such as their Mobile Phone Chastity belt, the Samsung x Monamobile Selfie Heels with a detachable selfie stick, plus a pair of heelless Pleasers that project a \u2018Monamobile\u2019 spotlight.<\/span><\/p>\n<p><span>In the conversation below, we caught up with Gutheil to talk about the pair\u2019s recent viral moments, their Mount Rushmore of fashion designers, and turning a dog into a \u2018Barkin Bag\u2019.<\/span><\/p>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>Where does your inspiration come from?<\/strong><\/p>\n<p><strong>Mona Gutheil:<\/strong><span> From gadgets and everyday consumer products that promise a function but often become obsolete after only a few uses. We\u2019re interested in placing them in a different context, where they can regain their value while exploring the tension between function and dysfunction.<\/span><\/p>\n<p><strong>How would you describe your work in three words?<\/strong><\/p>\n<p><strong>Mona Gutheil:<\/strong><span> Mobility, multifunctionality and modularity.<\/span><\/p>\n<p><strong>How did you make your Screen Earrings and Screen Heels?<\/strong><\/p>\n<p><strong>Mona Gutheil:<\/strong><span> We connected flexible LED screens and programmed them so you can display any word in any effect directly from your mobile phone. We then wrapped them in perforated leather, carefully aligning every perforation with the LED matrix so that each individual LED remained visible through the material.<\/span><\/p>\n<p><span>For the prototype alone, we punched more than 1200 holes by hand. Safe to say we won\u2019t be doing that again, so the final version will be laser-cut! The biggest challenge is integrating the wiring in a way that keeps the pieces fully functional while remaining wearable.<\/span><\/p>\n<p><strong>How did it feel to see them go viral on Instagram?<\/strong><\/p>\n<p><strong>Mona Gutheil:<\/strong><span> It feels surreal, and we\u2019re grateful. Instagram can give small designers a much wider audience. But virality comes and goes. A thoughtfully designed product lasts much longer.<\/span><\/p>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>What was the idea behind your beer bottle belt dress?<\/strong><\/p>\n<p><strong>Mona Gutheil:<\/strong><span> Serving!<\/span><\/p>\n<p><strong>Tell us about the \u2018Barkin Bag\u2019 you made.<\/strong><\/p>\n<p><strong>Mona Gutheil:<\/strong><span> The Barkin Bag was originally conceived as a small social experiment. It sparked a huge backlash because people were outraged by the idea of a dog being turned into a handbag. Most people instinctively empathised with the dog, but overlooked the animal that was made into the leather handbag itself.<\/span><\/p>\n<p><span>By shifting the context, we wanted to expose that contradiction and question the value we assign to different animals. Once the debate settled, what remained was a functional object \u2013 padded on the inside and open where it matters \u2013 designed for everyday mobile life for you and your pet.<\/span><\/p>\n<p><strong>Do you make seasonal collections or just drop your clothes when you make them?<\/strong><\/p>\n<p><strong>Mona Gutheil:<\/strong><span> We don\u2019t think in collections or seasons. Instead, we\u2019ve built our own calendar: one new thoughtfully designed product every month, resulting in 12 cross-seasonal pieces a year. <\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"3f0003fa-acb8-4716-a716-b49101214ba7\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1450\/0\/1450251.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.75\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Monamobile\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1450\/0\/1450251.jpg\" width=\"2250\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Beer belt skirt<\/span><span class=\"credit\">Courtesy of Monamobile<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>Now for some quickfire questions\u2026 What\u2019s a fashion holy grail you\u2019re yet to get your hands on?<\/strong><\/p>\n<p><strong>Mona Gutheil:<\/strong><span> Sweatpants from Karl Lagerfeld.<\/span><\/p>\n<p><strong>What\u2019s the last TikTok you saved?\u00a0<\/strong><\/p>\n<p><strong>Mona Gutheil:<\/strong><span> This <\/span><a href=\"https:\/\/www.tiktok.com\/@laliss.shop\/photo\/7503388818553212190?_r=1&amp;_t=ZG-98Igrjz0Mt7&amp;image_index=2\"><span>bracelet<\/span><\/a><span> that doubles as an alcohol flask.<\/span><\/p>\n<p><strong>You\u2019re trapped in a lift with your celebrity crush \u2013 who is it, and what are you wearing?<\/strong><\/p>\n<p><strong>Mona Gutheil:<\/strong><span> Skrilla, JT\u2019s dog. Coincidentally, wearing the Barkin Bag.<\/span><\/p>\n<p><strong>Send the most recent picture\/screenshot on your camera roll.<\/strong><\/p>\n<p><strong>Mona Gutheil:<\/strong><span> Upcoming Mobile Slip Clip fitting pictures \u2013 but you\u2019ll have to wait until next Sunday.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"9553ce3a-e3c4-4c02-aa16-b491012180d8\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1686\/azure\/dazed-prod\/1450\/0\/1450266.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.56\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Monamobile\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1450\/0\/1450266.jpg\" width=\"1686\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Spotlight heels<\/span><span class=\"credit\">Courtesy of Monamobile<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>What\u2019s your weirdest clothing ritual?<\/strong><\/p>\n<p><strong>Mona Gutheil:<\/strong><span> Our design uniform is sweatpants. We honestly can\u2019t remember the last time either of us worked wearing real pants&#8230;<\/span><\/p>\n<p><strong>What\u2019s a fashion hill you\u2019ll always die on?<\/strong><\/p>\n<p><strong>Mona Gutheil:<\/strong><span> Being friendly.<\/span><\/p>\n<p><strong>If you could change one thing about the fashion industry, what would it be?<\/strong><\/p>\n<p><strong>Mona Gutheil:<\/strong><span> Being paid more.<\/span><\/p>\n<p><strong>Which four designers are on your Fashion Mount Rushmore?<\/strong><\/p>\n<p><strong>Mona Gutheil:<\/strong><span> Definitely Ines Kaag and D\u00e9sir\u00e9e Heiss of Bless Service, Hussein Chalayan, and product designers like Joe Colombo for his approach to functional, modular design.<\/span><\/p>\n<p><strong>What fictional character do you most relate to?<\/strong><\/p>\n<p><strong>Mona Gutheil:<\/strong><span> Inspector Gadget.<\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.dazeddigital.com\/fashion\/article\/70705\/1\/monamobile-berlin-brand-wearable-tech-sexy-again-viral-screen-heels-earrings&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/0-1073-2400-1600\/azure\/dazed-prod\/1450\/0\/1450255.jpeg&#8221;] Courtesy of Monamobile July\u00a0 27,\u00a0 2026 Fashion \/ On the Rise Fashion \/ On the Rise Berlin brand Monamobile is making wearable tech sexy again With their mobile chastity belt and LED screen heels, designers Mona Gutheil and Maximilian Benz prove that smart garments can actually be high fashion July\u00a0 27,\u00a0 2026 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,76],"class_list":["post-2063817","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2063817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2063817"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2063817\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2063817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2063817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2063817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}