{"id":2063634,"date":"2026-07-27T09:15:04","date_gmt":"2026-07-27T06:15:04","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2063634"},"modified":"2026-07-27T09:15:04","modified_gmt":"2026-07-27T06:15:04","slug":"in-philadelphia-profane-shock-and-exultant-joy-over-lebron-james-he-chose-us","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2063634","title":{"rendered":"In Philadelphia, profane shock and exultant joy over LeBron James: \u2018He chose us\u2019"},"content":{"rendered":"<div class=\"Article_ContentContainer__jBNW3 article-content-container bodytext1\">\n<p>PHILADELPHIA \u2014 Within seconds of the basketball news of the summer breaking, my friend Stephen Pi\u00f1a \u2014 a lifelong Sixers fan \u2014 called my phone. I couldn\u2019t answer. Like almost every other NBA journalist Friday morning, I was trying to gather details on LeBron James signing with the Philadelphia 76ers.<\/p>\n<div class=\"ad-container\">\n<div class=\"ad-wrapper article-treatment\">\n<div class=\"ad-slug-container\">\n<p class=\"ad-slug\">Advertisement<\/p>\n<\/div>\n<div id=\"mid1\" data-position=\"mid1\" class=\"ad place-ad\"><\/div>\n<\/div>\n<\/div>\n<p>As I checked in with my editors, I looked at my phone again. I had 138 text messages. My basketball-agnostic wife was in our family living room screaming like her favorite team had won it all. My daughter was asking about tickets to a game. And Steve was still calling.<\/p>\n<p>I finally answered.<\/p>\n<p>Steve, who grew up with me in Center City and also worked in basketball, was mid-sentence: \u201cWhy didn\u2019t you tell me LeBron was coming to Philly? You think we can win it?\u201d<\/p>\n<p>\u201cSteve, it\u2019s July,\u201d I responded. \u201cI gotta write, bro.\u201d<\/p>\n<div data-ath-video-stream=\"gLpx52U1zV8t7oM\">\n<div class=\"VideoHost_Root__QeM_i\">\n<div class=\"VideoHost_VideoWidth__XjNKI VideoHost_Portrait__XBaJC\">\n<div class=\"VideoTitleFrame_Root__AGckL\">\n<div>\n<div class=\"VideoTitleFrame_Title__npf3B\">Why Philly will be LeBron&#8217;s hardest test<\/div>\n<div class=\"VideoTitleFrame_Authors__jxyYV\">David Aldridge and Johnny Sweet<\/div>\n<\/div>\n<div class=\"VideoTitleFrame_VideoWrapper__Xgp47\">{&#8220;@context&#8221;:&#8221;https:\/\/schema.org&#8221;,&#8221;@type&#8221;:&#8221;VideoObject&#8221;,&#8221;@id&#8221;:&#8221;https:\/\/www.nytimes.com\/athletic\/video\/gLpx52U1zV8t7oM\/&#8221;,&#8221;url&#8221;:&#8221;https:\/\/www.nytimes.com\/athletic\/video\/gLpx52U1zV8t7oM\/&#8221;,&#8221;name&#8221;:&#8221;Why Philly will be LeBron&#8217;s hardest test&#8221;,&#8221;description&#8221;:&#8221;David Aldridge explains why playing in Philadelphia will be the hardest test of LeBron&#8217;s career&#8221;,&#8221;uploadDate&#8221;:&#8221;2026-07-24T21:07:34.498Z&#8221;,&#8221;duration&#8221;:&#8221;PT1M43S&#8221;,&#8221;thumbnailUrl&#8221;:&#8221;https:\/\/cdn-media.theathletic.com\/video-stream\/auto-thumbnail\/gLpx52U1zV8t7oM\/eIRVbbSAryTs.0000000.jpg&#8221;,&#8221;contentUrl&#8221;:&#8221;https:\/\/video.nyt.com\/athletic\/streams\/gLpx52U1zV8t7oM\/eIRVbbSAryTs\/eIRVbbSAryTs.m3u8&#8243;,&#8221;transcript&#8221;:&#8221;Give LeBron James some credit. The easy thing would have been to go back to Cleveland and finish his career with the Cavaliers, where it started and where he won the championship in 2016. That will define his legacy. Blocked by James. Cleveland is a city of champions once again. That would have been easy and understandable, and everyone would have supported it. It would have been a little harder to go back to Miami, but not impossible. The Heat still have Erik Spoelstra, and now they have Giannis Edenakopo. The cupboard is not bare on South Beach. But Philly is hard. The Sixers did not play worth a jack yesterday at all. They got whitewashed in their own building. Philly has a 43 year wait pending from its fan base. Philly has a media contingency that all due respect to Los Angeles, is a little harder on the local teams than the LA. Writers and broadcasters are out there. With the Knicks fans taking over the building is a direct response to what the Sixers fans have been put through for the last 25 years. Philly has a talented roster whose superstar, Joel Embiid hasn&#8217;t been able to stay healthy when the playoffs come throughout his career. Philly has New York, the defending NBA champions to now go through in the Eastern Conference. It&#8217;s not easy, but With Tyrese Maxey, with Jalen Brown, with VJ Edgecombe, the seventy-Sixers are formidable, and now with LeBron James, they have somebody that can fill in all the cracks that have bedeviled them for so many years.&#8221;,&#8221;ineligibleRegion&#8221;:[&#8220;BI&#8221;,&#8221;BY&#8221;,&#8221;CD&#8221;,&#8221;CF&#8221;,&#8221;CU&#8221;,&#8221;IQ&#8221;,&#8221;IR&#8221;,&#8221;KP&#8221;,&#8221;LB&#8221;,&#8221;LY&#8221;,&#8221;ML&#8221;,&#8221;NI&#8221;,&#8221;RU&#8221;,&#8221;SD&#8221;,&#8221;SO&#8221;,&#8221;SS&#8221;,&#8221;SY&#8221;,&#8221;UA&#8221;,&#8221;VE&#8221;,&#8221;YE&#8221;,&#8221;ZW&#8221;],&#8221;publisher&#8221;:{&#8220;@type&#8221;:&#8221;NewsMediaOrganization&#8221;,&#8221;@id&#8221;:&#8221;https:\/\/www.nytimes.com\/athletic\/#publisher&#8221;,&#8221;name&#8221;:&#8221;The Athletic&#8221;,&#8221;url&#8221;:&#8221;https:\/\/www.nytimes.com\/athletic\/&#8221;,&#8221;foundingDate&#8221;:&#8221;2016-01-25&#8243;,&#8221;logo&#8221;:{&#8220;@type&#8221;:&#8221;ImageObject&#8221;,&#8221;@id&#8221;:&#8221;https:\/\/theathletic.com\/app\/themes\/athletic\/assets\/img\/the-athletic-wordmark-black.png&#8221;,&#8221;url&#8221;:&#8221;https:\/\/theathletic.com\/app\/themes\/athletic\/assets\/img\/the-athletic-wordmark-black.png&#8221;,&#8221;contentUrl&#8221;:&#8221;https:\/\/theathletic.com\/app\/themes\/athletic\/assets\/img\/the-athletic-wordmark-black.png&#8221;,&#8221;creditText&#8221;:&#8221;The Athletic&#8221;,&#8221;height&#8221;:&#8221;60&#8243;,&#8221;width&#8221;:&#8221;435&#8243;},&#8221;publishingPrinciples&#8221;:&#8221;https:\/\/www.nytimes.com\/athletic\/edit-guidelines\/&#8221;,&#8221;sameAs&#8221;:&#8221;https:\/\/en.wikipedia.org\/wiki\/The_Athletic&#8221;},&#8221;author&#8221;:[{&#8220;@type&#8221;:&#8221;Person&#8221;,&#8221;name&#8221;:&#8221;David Aldridge and Johnny Sweet&#8221;}]}<\/p>\n<div class=\"AspectRatioBox_root__AKv5b\" style=\"aspect-ratio:9 \/ 16;max-height:min(100%)\">\n<div class=\"AspectRatioBox_inner__86C_2\" style=\"aspect-ratio:9 \/ 16\">\n<div class=\"VideoStreamPlayer_GridStack__2H0p2\"><video preload=\"metadata\"><\/video><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>The seismic impact of LeBron picking Philly continues to ripple through the sports town and region. Local restaurants have <a href=\"https:\/\/www.instagram.com\/p\/DbL-TH1T_y0\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">promised him free ribs<\/a> and named cheesesteaks in his honor. His new teammate VJ Edgecombe recreated the famous LeBron <a href=\"https:\/\/x.com\/_HoopsNation\/status\/2080733058878132683\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">\u201cI can\u2019t believe this is my life\u201d meme<\/a>, while Tyrese Maxey posted from the weight room, <a href=\"https:\/\/x.com\/BarstoolPhilly\/status\/2080684761874329994\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">repeatedly yelling, \u201cWhat?!\u201d<\/a> Tickets to games have <a href=\"https:\/\/x.com\/TickPick\/status\/2081063187974111240\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">reportedly quadrupled<\/a> in price. Social media exploded with stories of glee, even <a href=\"https:\/\/bsky.app\/profile\/bradfordpearson.bsky.social\/post\/3mrfpm55xps2o\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">emanating from funeral services<\/a>.<\/p>\n<p>\u201cHe chose us,\u201d former NBA player Alvin Williams told <em>The Athletic<\/em>. Williams was once the best high school point guard in the city at Germantown Academy, a member of the famed \u201cFab Five\u201d 1993 high school class that included Rasheed Wallace and former Sixer Marc Jackson. Williams went on to star at Villanova before having a productive NBA career and currently works in television for the Toronto Raptors, the team he primarily played for.<\/p>\n<p id=\"article-pickem\">\n<p>He was in Chicago when he heard the news. Two days later, he was still processing James\u2019 decision.<\/p>\n<p>\u201cSuperstars don\u2019t usually choose Philadelphia,\u201d Williams continued. \u201cSo, just from that alone, this means a lot. We\u2019re a proud city, and we embrace those who embrace us. If this goes well, he will have a lot to gain.\u201d<\/p>\n<div id=\"inline-graphic\">\n<p>        a.showcase-link-container {<br \/>\n  display: flex;<br \/>\n  gap: 20px;<br \/>\n  flex-direction: column;<br \/>\n  align-items: center;<br \/>\n  padding: 20px 0px;<br \/>\n  border-top: 1px solid rgba(150, 150, 147, 0.4);<br \/>\n  border-bottom: 1px solid rgba(150, 150, 147, 0.4);<br \/>\n  text-decoration: none;<br \/>\n  color: #121212;<br \/>\n  cursor: pointer;<\/p>\n<p>  .showcase-link {<br \/>\n    font-family: nyt-franklin;<br \/>\n    font-size: 14px;<br \/>\n    font-style: normal;<br \/>\n    font-weight: 700;<br \/>\n    line-height: 13.8px;<br \/>\n    letter-spacing: 1.1px;<br \/>\n    text-transform: uppercase;<br \/>\n  }<\/p>\n<p>  .showcase-link-image {<br \/>\n    border-radius: 8px;<br \/>\n    object-fit: cover;<br \/>\n    width: 200px;<br \/>\n    height: 150px;<br \/>\n    margin: 0px;<br \/>\n    @media (max-width: 600px) {<br \/>\n      width: 120px;<br \/>\n      height: 120px;<br \/>\n    }<br \/>\n  }<\/p>\n<p>  .showcase-link-inner-content {<br \/>\n    display: flex;<br \/>\n    flex-direction: row;<br \/>\n    gap: 16px;<br \/>\n    width: 100%;<br \/>\n  }<\/p>\n<p>  .showcase-link-text-content {<br \/>\n    display: flex;<br \/>\n    flex-direction: column;<br \/>\n    gap: 20px;<br \/>\n    justify-content: center;<br \/>\n    @media (max-width: 600px) {<br \/>\n      gap: 8px;<br \/>\n    }<br \/>\n  }<\/p>\n<p>  .showcase-link-title {<br \/>\n    font-family: nyt-cheltenham;<br \/>\n    font-size: 24px;<br \/>\n    font-style: normal;<br \/>\n    font-weight: 500;<br \/>\n    line-height: 120%; \/* 24px *\/<br \/>\n    letter-spacing: 0.01px;<br \/>\n    text-overflow: ellipsis;<br \/>\n    overflow: hidden;<br \/>\n    display: -webkit-box;<br \/>\n    -webkit-box-orient: vertical;<br \/>\n    -webkit-line-clamp: 3;<br \/>\n    @media (max-width: 600px) {<br \/>\n      font-size: 16px;<br \/>\n    }<br \/>\n  }<\/p>\n<p>  .showcase-link-excerpt {<br \/>\n    font-family: nyt-imperial;<br \/>\n    font-size: 16px;<br \/>\n    font-style: normal;<br \/>\n    font-weight: 400;<br \/>\n    line-height: 139%; \/* 19.46px *\/<br \/>\n    color: #323232;<br \/>\n    text-overflow: ellipsis;<br \/>\n    overflow: hidden;<br \/>\n    display: -webkit-box;<br \/>\n    -webkit-box-orient: vertical;<br \/>\n    -webkit-line-clamp: 4;<br \/>\n    @media (max-width: 600px) {<br \/>\n      font-size: 12px;<br \/>\n      line-height: 121%;<br \/>\n    }<br \/>\n  }<br \/>\n}<\/p>\n<p>.showcase-link-inputs {<br \/>\n  .showcase-link-input {<br \/>\n    width: 100%;<br \/>\n    font-size: 1rem;<br \/>\n    background-color: white;<br \/>\n    margin-bottom: 12px;<br \/>\n  }<\/p>\n<p>  .showcase-link-indent {<br \/>\n    margin-left: 25px;<br \/>\n  }<\/p>\n<p>  option {<br \/>\n    width: 100%;<br \/>\n  }<br \/>\n}<\/p>\n<p>@media (prefers-color-scheme: dark) {<br \/>\n  .native-mobile a.showcase-link-container {<br \/>\n    background-color: #121212;<br \/>\n    color: #f0f0ee;<br \/>\n    .showcase-link-excerpt {<br \/>\n      color: #c4c4c0;<br \/>\n    }<br \/>\n  }<br \/>\n}<\/p>\n<p>            \/\/ Remove all onclicks on imgs for apps to prevent image zoom on click<br \/>\n            document.querySelectorAll(&#8216;.showcase-link-image&#8217;).forEach((img) =&gt; img.removeAttribute(&#8216;onclick&#8217;));<\/p>\n<p>        <a id=\"showcase-link-7469211\" href=\"https:\/\/www.nytimes.com\/athletic\/7469211\/2026\/07\/25\/lebron-james-decision-explanation-76ers-warriors-heat-timberwolves\/\" class=\"showcase-link-container in-content-module-link testbed-shortcode\" data-shortcode-id=\"101\" data-shortcode-string=\"showcase-link\" data-content-id=\"7469211\" data-content-post-type=\"article\"><\/p>\n<div class=\"showcase-link\">What You Should Read Next<\/div>\n<div class=\"showcase-link-inner-content\">\n            <img decoding=\"async\" src=\"https:\/\/static01.nyt.com\/athletic\/uploads\/wp\/2026\/07\/24230812\/GettyImages-2250629100-scaled-e1784951236250.jpg?width=400&amp;quality=70\" alt=\"Inside LeBron\u2019s Philadelphia Decision: Why pretty much everyone was completely in the dark\" class=\"showcase-link-image\" width=\"200\" height=\"200\" loading=\"lazy\"><\/p>\n<div class=\"showcase-link-text-content\">\n<div class=\"showcase-link-title\">\n                  Inside LeBron\u2019s Philadelphia Decision: Why pretty much everyone was completely in the dark\n              <\/div>\n<div class=\"showcase-link-excerpt\">\n                  At no point throughout LeBron\u2019 25-day free agency was anyone confident about what he&#8217;d do. Here&#8217;s how it played out as a winding mystery.\n              <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>        <\/a><\/p><\/div>\n<p>Many others expressed outright shock that James decided to come to Philadelphia. Comedian Kevin Hart, a Philly native, posted an expletive-filled video in celebration, shouting out his, \u201cbrother for making the right choice, for making the best choice.\u201d South Carolina head coach Dawn Staley, perhaps the best woman basketball player to come out of the city, <a href=\"https:\/\/x.com\/dawnstaley\/status\/2080680264670359705\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">posted on social media right after the announcement<\/a>: \u201cWe got the king, y\u2019all,\u201d before offering to help James\u2019 young daughter find a local school.<\/p>\n<div class=\"ad-container\">\n<div class=\"ad-wrapper article-treatment\">\n<div class=\"ad-slug-container\">\n<p class=\"ad-slug\">Advertisement<\/p>\n<\/div>\n<div id=\"mid2\" data-position=\"mid2\" class=\"ad place-ad\"><\/div>\n<\/div>\n<\/div>\n<p>Former NBA shooting guard Cuttino Mobley, a Philly legend at Cardinal Dougherty, the same school Kyle Lowry attended, went on Instagram and promised he would be flying home for more games this season. Philadelphia Eagles legend Jason Kelce, filming live, was <a href=\"https:\/\/www.instagram.com\/reels\/DbL-Qa9vOJx\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">stunned into silence<\/a>. In South New Jersey, Camden High School\u2019s football team <a href=\"https:\/\/www.instagram.com\/reels\/DbMRKBryuVW\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">celebrated in unison<\/a>.<\/p>\n<p>\u201cIt\u2019s one of the biggest moments in the history of the city,\u201d Williams said \u2014 which is saying something for a city known for history.<\/p>\n<p>James\u2019 decision brings risk and reward to a city that essentially promised on Friday to ride the wave with him, no matter what.<\/p>\n<p>As good as James was with the Lakers in Los Angeles, it\u2019s a place that <a href=\"https:\/\/www.nytimes.com\/athletic\/7409437\/2026\/06\/30\/lebron-james-legacy-lakers-nba-los-angeles\/\" target=\"_blank\" rel=\"noopener\">never fully embraced him<\/a>. Yes, James brought the franchise its 17th NBA championship with that dominant 2020 team. But there was still a lack of acceptance that was always slightly beneath the surface of all the success. As good as James was as a Laker, he could never mean as much to them as Magic Johnson. He would never be Kobe Bryant, homegrown and in purple and gold his entire career. By the time James matriculated to Los Angeles, he was with his third franchise.<\/p>\n<p>It won\u2019t be like that for James in Philadelphia. Not even close. Immediately after the announcement, Pennsylvania Gov. Josh Shapiro, himself a longtime Sixers fan, took to X and <a href=\"https:\/\/x.com\/GovernorShapiro\/status\/2080680553683046819?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">proclaimed Friday as LeBron James Day<\/a>. Philadelphia Mayor Cherelle Parker <a href=\"https:\/\/www.instagram.com\/p\/DbL7L_8RHqi\/?hl=en\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">posted on Instagram<\/a>: \u201cIn Philadelphia, we don\u2019t just welcome you to a city \u2014 we welcome you into our One Philly Family with open arms and electric energy!\u201d<\/p>\n<div id=\"attachment_7471114\" class=\"wp-caption aligncenter\">\n<div class=\"wp-caption-image-container\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-7471114 size-full\" src=\"https:\/\/static01.nyt.com\/athletic\/uploads\/wp\/2026\/07\/26112237\/GettyImages-2287537781-scaled.jpg\" alt width=\"2560\" height=\"1707\"><\/p>\n<div class=\"inline-credits\">\n<div class=\"inline-credits-container\">\n      <span class=\"credits-text\">Signage welcomes LeBron James to Philadelphia before an MLB game between the Philadelphia Phillies and the New York Yankees on July 24. (Emilee Chinn \/ Getty Images)<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>When James made <a href=\"https:\/\/www.instagram.com\/p\/DbLj8uit-CS\/?hl=en\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">his announcement on Instagram<\/a>, he did so to the backdrop of Meek Mill\u2019s Philly anthem \u201cDreams and Nightmares.\u201d For the first time since Allen Iverson was here, the 76ers will have the complete attention of the city.<\/p>\n<div class=\"ad-container\">\n<div class=\"ad-wrapper article-treatment\">\n<div class=\"ad-slug-container\">\n<p class=\"ad-slug\">Advertisement<\/p>\n<\/div>\n<div id=\"mid3\" data-position=\"mid3\" class=\"ad place-ad\"><\/div>\n<\/div>\n<\/div>\n<p>It\u2019s ironic, of course, that James leaves behind the Lakers to come to the city that raised Bryant. Sure, Bryant left Lower Merion High and went straight to the Lakers, where he went on to win five NBA titles. But he grew up here, and people will never forget him.<\/p>\n<p>\u201cKobe did a lot for the city, even when he turned pro,\u201d said Michael Jordan, the former University of Pennsylvania star (not the Chicago Bulls legend). \u201cFor LeBron to come here and have a chance to have a big impact is huge. Just him choosing the Sixers has a chance to bring the city together. It\u2019s huge that he\u2019s going to be a Sixer.\u201d<\/p>\n<div data-ath-video-stream=\"86CUA2rxXsyJ0Y6\">\n<div class=\"VideoHost_Root__QeM_i\">\n<div class=\"VideoHost_VideoWidth__XjNKI VideoHost_Portrait__XBaJC\">\n<div class=\"VideoTitleFrame_Root__AGckL\">\n<div>\n<div class=\"VideoTitleFrame_Title__npf3B\">Why LeBron James chose the Philadelphia 76ers<\/div>\n<div class=\"VideoTitleFrame_Authors__jxyYV\">Joe Vardon and Jeshua Kidd<\/div>\n<\/div>\n<div class=\"VideoTitleFrame_VideoWrapper__Xgp47\">{&#8220;@context&#8221;:&#8221;https:\/\/schema.org&#8221;,&#8221;@type&#8221;:&#8221;VideoObject&#8221;,&#8221;@id&#8221;:&#8221;https:\/\/www.nytimes.com\/athletic\/video\/86CUA2rxXsyJ0Y6\/&#8221;,&#8221;url&#8221;:&#8221;https:\/\/www.nytimes.com\/athletic\/video\/86CUA2rxXsyJ0Y6\/&#8221;,&#8221;name&#8221;:&#8221;Why LeBron James chose the Philadelphia 76ers&#8221;,&#8221;description&#8221;:&#8221;LeBron has decided to take his talents to Philadelphia. Joe Vardon explains why.&#8221;,&#8221;uploadDate&#8221;:&#8221;2026-07-24T18:06:31.402Z&#8221;,&#8221;duration&#8221;:&#8221;PT1M10S&#8221;,&#8221;thumbnailUrl&#8221;:&#8221;https:\/\/cdn-media.theathletic.com\/video-stream\/auto-thumbnail\/86CUA2rxXsyJ0Y6\/l21pZeNdEDap.0000000.jpg&#8221;,&#8221;contentUrl&#8221;:&#8221;https:\/\/video.nyt.com\/athletic\/streams\/86CUA2rxXsyJ0Y6\/l21pZeNdEDap\/l21pZeNdEDap.m3u8&#8243;,&#8221;transcript&#8221;:&#8221;I don&#8217;t know if you&#8217;ve heard LeBron announced that he has agreed to join Joel, Tyrese Maxey, and oh yeah, Jalen Brown, the biggest acquisition of the offseason prior to LeBron joining the seventy-Sixers. LeBron and Joel, of course, had some great success on the court with Team USA winning the gold medal, but this isn&#8217;t really about LeBron and Joel. It&#8217;s about LeBron finishing career, his career in a place that&#8217;s entirely new to him. He had several options, uh, on the table. He could have come back to Cleveland, where he&#8217;s won and had played two different stints. He could have gone to Miami, where he&#8217;s won to finish his career. Golden State wanted him, but in the end, he&#8217;s decided that, A, this is a team that is complete. LeBron can give a combination of a sound, brilliant offensive player and someone with perhaps a little bit, uh, more in the tank now to defend. Am I surprised? It&#8217;s hard to say. I think nothing really surprised me at this point, but LeBron&#8217;s going to Philadelphia and the entire landscape in the East has changed.&#8221;,&#8221;ineligibleRegion&#8221;:[&#8220;BI&#8221;,&#8221;BY&#8221;,&#8221;CD&#8221;,&#8221;CF&#8221;,&#8221;CU&#8221;,&#8221;IQ&#8221;,&#8221;IR&#8221;,&#8221;KP&#8221;,&#8221;LB&#8221;,&#8221;LY&#8221;,&#8221;ML&#8221;,&#8221;NI&#8221;,&#8221;RU&#8221;,&#8221;SD&#8221;,&#8221;SO&#8221;,&#8221;SS&#8221;,&#8221;SY&#8221;,&#8221;UA&#8221;,&#8221;VE&#8221;,&#8221;YE&#8221;,&#8221;ZW&#8221;],&#8221;publisher&#8221;:{&#8220;@type&#8221;:&#8221;NewsMediaOrganization&#8221;,&#8221;@id&#8221;:&#8221;https:\/\/www.nytimes.com\/athletic\/#publisher&#8221;,&#8221;name&#8221;:&#8221;The Athletic&#8221;,&#8221;url&#8221;:&#8221;https:\/\/www.nytimes.com\/athletic\/&#8221;,&#8221;foundingDate&#8221;:&#8221;2016-01-25&#8243;,&#8221;logo&#8221;:{&#8220;@type&#8221;:&#8221;ImageObject&#8221;,&#8221;@id&#8221;:&#8221;https:\/\/theathletic.com\/app\/themes\/athletic\/assets\/img\/the-athletic-wordmark-black.png&#8221;,&#8221;url&#8221;:&#8221;https:\/\/theathletic.com\/app\/themes\/athletic\/assets\/img\/the-athletic-wordmark-black.png&#8221;,&#8221;contentUrl&#8221;:&#8221;https:\/\/theathletic.com\/app\/themes\/athletic\/assets\/img\/the-athletic-wordmark-black.png&#8221;,&#8221;creditText&#8221;:&#8221;The Athletic&#8221;,&#8221;height&#8221;:&#8221;60&#8243;,&#8221;width&#8221;:&#8221;435&#8243;},&#8221;publishingPrinciples&#8221;:&#8221;https:\/\/www.nytimes.com\/athletic\/edit-guidelines\/&#8221;,&#8221;sameAs&#8221;:&#8221;https:\/\/en.wikipedia.org\/wiki\/The_Athletic&#8221;},&#8221;author&#8221;:[{&#8220;@type&#8221;:&#8221;Person&#8221;,&#8221;name&#8221;:&#8221;Joe Vardon and Jeshua Kidd&#8221;}]}<\/p>\n<div class=\"AspectRatioBox_root__AKv5b\" style=\"aspect-ratio:9 \/ 16;max-height:min(100%)\">\n<div class=\"AspectRatioBox_inner__86C_2\" style=\"aspect-ratio:9 \/ 16\">\n<div class=\"VideoStreamPlayer_GridStack__2H0p2\"><video preload=\"metadata\"><\/video><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>For so long, the Sixers have drawn something close to apathy. There hasn\u2019t been a trip beyond the second round of the playoffs in star center Joel Embiid\u2019s career. There hasn\u2019t been an NBA Finals appearance since 2001, when Iverson was the league\u2019s MVP. There hasn\u2019t been an NBA championship since 1983.<\/p>\n<p>Even if last season featured the surprise series win over the Boston Celtics, the second-round sweep at the hands of the New York Knicks was about as embarrassing as you can get. Knicks fans took over Philly\u2019s home arena in Games 3 and 4, despite Embiid pleading with Sixers fans to not let it happen. Knicks guard Josh Hart, who won a national championship at Villanova, <a href=\"https:\/\/www.nytimes.com\/athletic\/7269556\/2026\/05\/11\/josh-hart-knicks-76ers-philly-sweep-nba-playoffs\/\" target=\"_blank\" rel=\"noopener\">rubbed salt in the wound afterward<\/a>, saying, \u201cI used to think Philly was a sports town. I don\u2019t know if it is anymore.\u201d<\/p>\n<p>Hart said that just over two months ago. And yet, LeBron looked at these Sixers \u2014 and this city \u2014 and decided this was a worthwhile challenge for his final act.<\/p>\n<div id=\"inline-graphic\">\n<p>        a.showcase-link-container {<br \/>\n  display: flex;<br \/>\n  gap: 20px;<br \/>\n  flex-direction: column;<br \/>\n  align-items: center;<br \/>\n  padding: 20px 0px;<br \/>\n  border-top: 1px solid rgba(150, 150, 147, 0.4);<br \/>\n  border-bottom: 1px solid rgba(150, 150, 147, 0.4);<br \/>\n  text-decoration: none;<br \/>\n  color: #121212;<br \/>\n  cursor: pointer;<\/p>\n<p>  .showcase-link {<br \/>\n    font-family: nyt-franklin;<br \/>\n    font-size: 14px;<br \/>\n    font-style: normal;<br \/>\n    font-weight: 700;<br \/>\n    line-height: 13.8px;<br \/>\n    letter-spacing: 1.1px;<br \/>\n    text-transform: uppercase;<br \/>\n  }<\/p>\n<p>  .showcase-link-image {<br \/>\n    border-radius: 8px;<br \/>\n    object-fit: cover;<br \/>\n    width: 200px;<br \/>\n    height: 150px;<br \/>\n    margin: 0px;<br \/>\n    @media (max-width: 600px) {<br \/>\n      width: 120px;<br \/>\n      height: 120px;<br \/>\n    }<br \/>\n  }<\/p>\n<p>  .showcase-link-inner-content {<br \/>\n    display: flex;<br \/>\n    flex-direction: row;<br \/>\n    gap: 16px;<br \/>\n    width: 100%;<br \/>\n  }<\/p>\n<p>  .showcase-link-text-content {<br \/>\n    display: flex;<br \/>\n    flex-direction: column;<br \/>\n    gap: 20px;<br \/>\n    justify-content: center;<br \/>\n    @media (max-width: 600px) {<br \/>\n      gap: 8px;<br \/>\n    }<br \/>\n  }<\/p>\n<p>  .showcase-link-title {<br \/>\n    font-family: nyt-cheltenham;<br \/>\n    font-size: 24px;<br \/>\n    font-style: normal;<br \/>\n    font-weight: 500;<br \/>\n    line-height: 120%; \/* 24px *\/<br \/>\n    letter-spacing: 0.01px;<br \/>\n    text-overflow: ellipsis;<br \/>\n    overflow: hidden;<br \/>\n    display: -webkit-box;<br \/>\n    -webkit-box-orient: vertical;<br \/>\n    -webkit-line-clamp: 3;<br \/>\n    @media (max-width: 600px) {<br \/>\n      font-size: 16px;<br \/>\n    }<br \/>\n  }<\/p>\n<p>  .showcase-link-excerpt {<br \/>\n    font-family: nyt-imperial;<br \/>\n    font-size: 16px;<br \/>\n    font-style: normal;<br \/>\n    font-weight: 400;<br \/>\n    line-height: 139%; \/* 19.46px *\/<br \/>\n    color: #323232;<br \/>\n    text-overflow: ellipsis;<br \/>\n    overflow: hidden;<br \/>\n    display: -webkit-box;<br \/>\n    -webkit-box-orient: vertical;<br \/>\n    -webkit-line-clamp: 4;<br \/>\n    @media (max-width: 600px) {<br \/>\n      font-size: 12px;<br \/>\n      line-height: 121%;<br \/>\n    }<br \/>\n  }<br \/>\n}<\/p>\n<p>.showcase-link-inputs {<br \/>\n  .showcase-link-input {<br \/>\n    width: 100%;<br \/>\n    font-size: 1rem;<br \/>\n    background-color: white;<br \/>\n    margin-bottom: 12px;<br \/>\n  }<\/p>\n<p>  .showcase-link-indent {<br \/>\n    margin-left: 25px;<br \/>\n  }<\/p>\n<p>  option {<br \/>\n    width: 100%;<br \/>\n  }<br \/>\n}<\/p>\n<p>@media (prefers-color-scheme: dark) {<br \/>\n  .native-mobile a.showcase-link-container {<br \/>\n    background-color: #121212;<br \/>\n    color: #f0f0ee;<br \/>\n    .showcase-link-excerpt {<br \/>\n      color: #c4c4c0;<br \/>\n    }<br \/>\n  }<br \/>\n}<\/p>\n<p>            \/\/ Remove all onclicks on imgs for apps to prevent image zoom on click<br \/>\n            document.querySelectorAll(&#8216;.showcase-link-image&#8217;).forEach((img) =&gt; img.removeAttribute(&#8216;onclick&#8217;));<\/p>\n<p>        <a id=\"showcase-link-7468206\" href=\"https:\/\/www.nytimes.com\/athletic\/7468206\/2026\/07\/25\/lebron-james-76ers-choice-philadelphia-nba\/\" class=\"showcase-link-container in-content-module-link testbed-shortcode\" data-shortcode-id=\"101\" data-shortcode-string=\"showcase-link\" data-content-id=\"7468206\" data-content-post-type=\"article\"><\/p>\n<div class=\"showcase-link\">What You Should Read Next<\/div>\n<div class=\"showcase-link-inner-content\">\n            <img decoding=\"async\" src=\"https:\/\/static01.nyt.com\/athletic\/uploads\/wp\/2026\/07\/24200624\/GettyImages-2274098758-1024x683.jpg?width=400&amp;quality=70\" alt=\"LeBron James taking tougher, more meaningful path by choosing 76ers\" class=\"showcase-link-image\" width=\"200\" height=\"200\" loading=\"lazy\"><\/p>\n<div class=\"showcase-link-text-content\">\n<div class=\"showcase-link-title\">\n                  LeBron James taking tougher, more meaningful path by choosing 76ers\n              <\/div>\n<div class=\"showcase-link-excerpt\">\n                  Cleveland or Miami might have offered softer landing spots. But James is embracing the challenge of winning in hard-knock Philly.\n              <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>        <\/a><\/p><\/div>\n<p>The man he\u2019s so often compared to, Michael Jordan, was in his Washington Wizards era by this stage, comparatively (plus his final season came at age 39). James is still an All-Star as he nears 42. And, unlike Jordan with the Wizards, James has a chance to win here.<\/p>\n<p>That\u2019s what LeBron will be chasing. The chance to be the first player to win a ring with four franchises. Going after one more with a hardcore sports city in desperate need of an NBA title.<\/p>\n<div class=\"ad-container\">\n<div class=\"ad-wrapper article-treatment\">\n<div class=\"ad-slug-container\">\n<p class=\"ad-slug\">Advertisement<\/p>\n<\/div>\n<div id=\"mid4\" data-position=\"mid4\" class=\"ad place-ad\"><\/div>\n<\/div>\n<\/div>\n<p>If he wins big, Philadelphia will back him unlike anything James has seen outside of Cleveland. He has two seasons to make Philly his town. He has a chance to etch himself into Philadelphia sports lore \u2014 along with the Big Dipper, Concrete Charlie and Smokin\u2019 Joe \u2014 by bringing the Sixers to a place they haven\u2019t been in more than four decades.<\/p>\n<p>And if he accomplishes that, James will never have to pay for a cheesesteak again in his life.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>PHILADELPHIA \u2014 Within seconds of the basketball news of the summer breaking, my friend Stephen Pi\u00f1a \u2014 a lifelong Sixers fan \u2014 called my phone. I couldn\u2019t answer. Like almost every other NBA journalist Friday morning, I was trying to gather details on LeBron James signing with the Philadelphia 76ers. Advertisement As I checked in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,241],"class_list":["post-2063634","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-nytimes-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2063634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2063634"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2063634\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2063634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2063634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2063634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}