{"id":2061600,"date":"2026-07-25T10:27:01","date_gmt":"2026-07-25T07:27:01","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2061600"},"modified":"2026-07-25T10:27:01","modified_gmt":"2026-07-25T07:27:01","slug":"guillermo-del-toro-says-there-was-absolutely-no-goddamn-ai-involved-in-pans-labyrinth-re-release","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2061600","title":{"rendered":"Guillermo del Toro says there was \u201cabsolutely no goddamn AI\u201d involved in \u2018Pan\u2019s Labyrinth\u2019 re-release"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.nme.com\/wp-content\/uploads\/2026\/07\/live-guillermo-del-toro.jpg&#8221;]<\/p>\n<article id=\"template-id-2749694\" class=\"post-2749694 tdb_templates type-tdb_templates status-publish post\">\n<div id=\"tdi_65\" class=\"tdc-zone\">\n<div class=\"tdc_zone tdi_66  wpb_row td-pb-row\">\n<div id=\"tdi_67\" class=\"tdc-row stretch_row_1400 td-stretch-content\">\n<div class=\"vc_row tdi_68  wpb_row td-pb-row\">\n<div class=\"vc_column tdi_70  wpb_column vc_column_container tdc-column td-pb-span12\">\n<div class=\"wpb_wrapper\">\n<div class=\"td_block_wrap tdb_breadcrumbs tdi_71 td-pb-border-top td_block_template_2 tdb-breadcrumbs \" data-td-block-uid=\"tdi_71\">\n<div class=\"tdb-block-inner td-fix-index\"><span>News<\/span><i class=\"tdb-bread-sep td-icon-right\"><\/i><span>Film News<\/span><\/div>\n<\/div>\n<div class=\"td_block_wrap tdb_title tdi_72 tdb-single-title td-pb-border-top td_block_template_2\" data-td-block-uid=\"tdi_72\">\n<div class=\"tdb-block-inner td-fix-index\">\n<h1 class=\"tdb-title-text\">Guillermo del Toro says there was \u201cabsolutely no goddamn AI\u201d involved in \u2018Pan\u2019s Labyrinth\u2019 re-release<\/h1>\n<div><\/div>\n<div class=\"tdb-title-line\"><\/div>\n<\/div>\n<\/div>\n<div class=\"td_block_wrap tdb_single_subtitle tdi_73 td-pb-border-top td_block_template_2\" data-td-block-uid=\"tdi_73\">\n<div class=\"tdb-block-inner td-fix-index\">\n<p>\u201cWhat we\u2019re protecting is the beauty and the redeeming power of art&#8221;<\/p>\n<\/div>\n<\/div>\n<div class=\"td_block_wrap tdb_single_author tdi_75 td-pb-border-top td_block_template_2 tdb-post-meta\" data-td-block-uid=\"tdi_75\">\n<div class=\"tdb-block-inner td-fix-index\">\n<div class=\"tdb-author-name-wrap\"><span class=\"tdb-author-by\">By<\/span> Poppy Burton<\/div>\n<\/div>\n<\/div>\n<div class=\"td_block_wrap tdb_single_date tdi_76 td-pb-border-top td_block_template_2 tdb-post-meta\" data-td-block-uid=\"tdi_76\">\n<div class=\"tdb-block-inner td-fix-index\"><time class=\"entry-date updated td-module-date\" datetime=\"2026-07-25T11:27:01+01:00\">25th July 2026<\/time><\/div>\n<\/div>\n<p> <!-- .\/block --><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"tdi_77\" class=\"tdc-row stretch_row_1400 td-stretch-content\">\n<div class=\"vc_row tdi_78  wpb_row td-pb-row\">\n<div class=\"vc_column tdi_80  wpb_column vc_column_container tdc-column td-pb-span8\">\n<div class=\"wpb_wrapper\">\n<div class=\"td_block_wrap tdb_single_featured_image tdi_81 tdb-content-horiz-left td-pb-border-top td_block_template_2\" data-td-block-uid=\"tdi_81\">\n<div class=\"tdb-block-inner td-fix-index\">\n<figure>\n                                    <img decoding=\"async\" loading=\"lazy\" width=\"696\" height=\"442\" class=\"entry-thumb\" src=\"https:\/\/www.nme.com\/wp-content\/uploads\/2026\/07\/live-guillermo-del-toro-696x442.jpg\" alt=\"Guillermo del Toro\" title=\"Guillermo del Toro\"><figcaption class=\"tdb-caption-text\">Guillermo del Toro speaks at the San Diego Convention Center on July 24, 2026. CREDIT: Amy Sussman\/Getty Images<br \/>\n<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<div class=\"vc_row_inner tdi_83 article-content-row vc_row vc_inner wpb_row td-pb-row\">\n<div class=\"vc_column_inner tdi_85  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"td_block_wrap tdb_single_content tdi_86 td-pb-border-top td_block_template_2 td-post-content tagdiv-type\" data-td-block-uid=\"tdi_86\">\n<div class=\"tdb-block-inner td-fix-index\">\n<p>Guillermo Del Toro has once again decried the use of AI, saying the upcoming <em>Pan\u2019s Labyrinth<\/em> re-release was restored by hand.<\/p>\n<ul class=\"post-content-read-more\">\n<li><strong>READ MORE:\u00a0\u2018Frankenstein\u2019 review: Guillermo Del Toro\u2019s monstrously good gothic spine-tingler<\/strong><\/li>\n<\/ul>\n<p>The iconic fantasy director \u2013 who has previously said AI is capable of creating \u201csemi-compelling screensavers\u201d\u00a0and little else \u2013 appeared at\u00a0San Diego Comic-Con to discuss the upcoming 20th anniversary of <em>Pan\u2019s Labyrinth<\/em>, which returns to theatres in 3D and HDR for the first time on October 9.<\/p>\n<div class=\"td-a-ad id_inline_ad0 id_ad_content-horiz-center\"><span class=\"td-adspot-title\">Advertisement<\/span>  <\/p>\n<div id=\"div-gpt-ad-article-1\"><\/div>\n<\/div>\n<p>Addressing the audience, he said he converted the film into 3D by hand and opted not to use the controversial technology. \u201cObviously, I said, \u2018Absolutely no goddamn AI,\u2019\u201d he said, which was met with cheers from the audience.<\/p>\n<p>\u201cWhat we\u2019re protecting is the beauty and the redeeming power of art. It\u2019s not about who gets the job. We are protecting a lineage of art. If we cut a generation of people from learning their craft, you\u2019re cutting the rest of the history of that medium away from them for what?\u201d<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DbMliOuiJaj\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/blockquote>\n<p>When doing the conversion, del Toro said he had two options: to do so quickly, or to do it well, and he chose the latter, saying: \u201cYou have to put in time. You have to do every element by hand. A human made a decision of depth.\u201d<\/p>\n<p>The contentious technology has continued to divide creatives across music and film, with everyone from\u00a0<em>Backrooms<\/em>\u00a0director\u00a0Kane Parsons\u00a0to\u00a0Pope Leo XIV condemning its use.<\/p>\n<div class=\"td-a-ad id_inline_ad1 id_ad_content-horiz-center\"><span class=\"td-adspot-title\"><\/span><\/p>\n<h5 class=\"taboola-mid-article-title\">Recommended<\/h5>\n<div id=\"taboola-mid-article\">\n<\/div>\n<\/div>\n<p>When speaking to <em>NPR<\/em> last year, del Toro made it clear that he wasn\u2019t remotely interested in the tech and said he\u2019d \u201crather die\u201d than use AI.<\/p>\n<p>\u201cAI, particularly generative AI \u2014 I am not interested, nor will I ever be interested,\u201d he told the publication. \u201cI\u2019m 61, and I hope to be able to remain uninterested in using it at all until I croak. \u2026 The other day, somebody wrote me an email, said, \u2018What is your stance on AI?\u2019 And my answer was very short. I said, \u2018I\u2019d rather die.\u2019\u201d<\/p>\n<p>Elsewhere during the panel, del Toro teased a documentary that explores the process of creating the original film, which features appearances and commentary from Jacob Elordi, Cate Blanchett and Charlie Day.<\/p>\n<\/div>\n<\/div>\n<div class=\"td_block_wrap tdb_single_tags tdi_87 td-pb-border-top td_block_template_2\" data-td-block-uid=\"tdi_87\">\n<div class=\"tdb-block-inner td-fix-index\">\n<ul class=\"tdb-tags\">\n<li><span>Related Topics<\/span><\/li>\n<li>AI<\/li>\n<li>Guillermo del Toro<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"wpb_wrapper td_block_wrap vc_raw_html tdi_89 \">\n<div class=\"td-fix-index\">\n<h3>You May Also Like<\/h3>\n<div id=\"taboola-below-article\">\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_column tdi_91  wpb_column vc_column_container tdc-column td-pb-span4 td-is-sticky\">\n<div class=\"wpb_wrapper\">\n<div class=\"td-a-rec td-a-rec-id-sidebar 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td-thumb-css\" data-type=\"css_image\" data-img-url=\"https:\/\/www.nme.com\/wp-content\/uploads\/2026\/07\/George-Lucas-400x254.jpg\" data-img-retina-url=\"https:\/\/www.nme.com\/wp-content\/uploads\/2026\/07\/George-Lucas-800x508.jpg\"><\/span><\/div>\n<\/p><\/div>\n<div class=\"td-module-meta-info\">\n                    Film News<\/p>\n<h3 class=\"entry-title td-module-title\">George Lucas claims AI makes it easier to make films: \u201cThere\u2019s nothing you can do about it\u201d<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>                    <span class=\"td-page-meta\"><\/span><span class=\"td-page-meta\"><span class=\"td-page-meta\"><\/span><\/span><span class=\"td-page-meta\"><\/span>                <\/article>\n<\/p>\n<div class=\"td_block_wrap tdb_single_content tdi_86 td-pb-border-top td_block_template_2 td-post-content tagdiv-type\" data-td-block-uid=\"tdi_86\">\n<div class=\"tdb-block-inner td-fix-index\">\n<p>Guillermo Del Toro has once again decried the use of AI, saying the upcoming <em>Pan\u2019s Labyrinth<\/em> re-release was restored by hand.<\/p>\n<ul class=\"post-content-read-more\">\n<li><strong>READ MORE:\u00a0\u2018Frankenstein\u2019 review: Guillermo Del Toro\u2019s monstrously good gothic spine-tingler<\/strong><\/li>\n<\/ul>\n<p>The iconic fantasy director \u2013 who has previously said AI is capable of creating \u201csemi-compelling screensavers\u201d\u00a0and little else \u2013 appeared at\u00a0San Diego Comic-Con to discuss the upcoming 20th anniversary of <em>Pan\u2019s Labyrinth<\/em>, which returns to theatres in 3D and HDR for the first time on October 9.<\/p>\n<div class=\"td-a-ad id_inline_ad0 id_ad_content-horiz-center\"><span class=\"td-adspot-title\">Advertisement<\/span>  <\/p>\n<div id=\"div-gpt-ad-article-1\"><\/div>\n<\/div>\n<p>Addressing the audience, he said he converted the film into 3D by hand and opted not to use the controversial technology. \u201cObviously, I said, \u2018Absolutely no goddamn AI,\u2019\u201d he said, which was met with cheers from the audience.<\/p>\n<p>\u201cWhat we\u2019re protecting is the beauty and the redeeming power of art. It\u2019s not about who gets the job. We are protecting a lineage of art. If we cut a generation of people from learning their craft, you\u2019re cutting the rest of the history of that medium away from them for what?\u201d<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DbMliOuiJaj\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/blockquote>\n<p>When doing the conversion, del Toro said he had two options: to do so quickly, or to do it well, and he chose the latter, saying: \u201cYou have to put in time. You have to do every element by hand. A human made a decision of depth.\u201d<\/p>\n<p>The contentious technology has continued to divide creatives across music and film, with everyone from\u00a0<em>Backrooms<\/em>\u00a0director\u00a0Kane Parsons\u00a0to\u00a0Pope Leo XIV condemning its use.<\/p>\n<div class=\"td-a-ad id_inline_ad1 id_ad_content-horiz-center\"><span class=\"td-adspot-title\"><\/span><\/p>\n<h5 class=\"taboola-mid-article-title\">Recommended<\/h5>\n<div id=\"taboola-mid-article\">\n<\/div>\n<\/div>\n<p>When speaking to <em>NPR<\/em> last year, del Toro made it clear that he wasn\u2019t remotely interested in the tech and said he\u2019d \u201crather die\u201d than use AI.<\/p>\n<p>\u201cAI, particularly generative AI \u2014 I am not interested, nor will I ever be interested,\u201d he told the publication. \u201cI\u2019m 61, and I hope to be able to remain uninterested in using it at all until I croak. \u2026 The other day, somebody wrote me an email, said, \u2018What is your stance on AI?\u2019 And my answer was very short. I said, \u2018I\u2019d rather die.\u2019\u201d<\/p>\n<p>Elsewhere during the panel, del Toro teased a documentary that explores the process of creating the original film, which features appearances and commentary from Jacob Elordi, Cate Blanchett and Charlie Day.<\/p>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.nme.com\/news\/film\/guillermo-del-toro-promises-absolutely-no-goddamn-ai-on-pans-labyrinth-re-release-3958947&#8243;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.nme.com\/wp-content\/uploads\/2026\/07\/live-guillermo-del-toro.jpg&#8221;] NewsFilm News Guillermo del Toro says there was \u201cabsolutely no goddamn AI\u201d involved in \u2018Pan\u2019s Labyrinth\u2019 re-release \u201cWhat we\u2019re protecting is the beauty and the redeeming power of art&#8221; By Poppy Burton 25th July 2026 Guillermo del Toro speaks at the San Diego Convention Center on July 24, 2026. CREDIT: Amy Sussman\/Getty [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,78],"class_list":["post-2061600","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-nme-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2061600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2061600"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2061600\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2061600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2061600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2061600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}