{"id":2055420,"date":"2026-07-20T21:11:21","date_gmt":"2026-07-20T18:11:21","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2055420"},"modified":"2026-07-20T21:11:21","modified_gmt":"2026-07-20T18:11:21","slug":"dacia-pierde-teren-la-buzau-ce-marca-i-a-luat-locul","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2055420","title":{"rendered":"Dacia pierde teren la Buz\u0103u. Ce marc\u0103 i-a luat locul"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/opiniabuzau.ro\/wp-content\/uploads\/2026\/07\/dacia-scaled.webp&#8221;]<\/p>\n<div class=\"entry-content entry clearfix\">\n<blockquote>\n<p><strong>Dacia este \u00een continuare lider la nivel na\u021bional, dar a pierdut teren \u00een \u0219ase jude\u021be din Rom\u00e2nia: Cluj, Constan\u0163a, V\u00e2lcea, Buz\u0103u, Vrancea \u015fi Boto\u015fani. <\/strong><\/p>\n<\/blockquote>\n<p>Statisticile arat\u0103 c\u0103 pia\u021ba autoturismelor noi a stagnat \u00een primul semestru la 64.850 de unit\u0103\u0163i, dar ierarhiile s-au rearanjat. Datele Direc\u0163iei Regim Permise de Conducere \u015fi \u00cenmatriculare a Vehiculelor (DRPCIV) arat\u0103 c\u0103 Dacia a sc\u0103zut cu 33,6% fa\u0163\u0103 de primul semestru din 2025, la 11.683 de unit\u0103\u0163i, \u015fi a pierdut prima pozi\u0163ie \u00een \u015fase jude\u0163e. \u00cen Cluj, liderul este Audi, cu 365 de unit\u0103\u0163i, fa\u0163\u0103 de 292 pentru Dacia, pe fondul cererii pentru noul Q5, relateaz\u0103 Zf.ro.<\/p>\n<p>\u00cen Constan\u0163a conduce Hyundai, \u00een V\u00e2lcea primele dou\u0103 locuri sunt ocupate de Volkswagen \u015fi Audi, iar Toyota a trecut \u00een frunte \u00een Buz\u0103u, Vrancea \u015fi Boto\u015fani. \u00cen Constan\u0163a \u015fi Vrancea, marca de la Mioveni a cobor\u00e2t p\u00e2n\u0103 pe locul al treilea, iar \u00een S\u0103laj \u00eemparte primul loc cu Toyota.<\/p>\n<p>Liderul de la nivel na\u021bional a pierdut teren la Buz\u0103u \u00een fa\u021ba m\u0103crii Toyota, arat\u0103 statisticile. \u00cen primul semestru al acestui an au fost \u00eenmatriculate 81 de ma\u0219ini noi marca Toyota \u0219i 68 marca Dacia. Locul trei este ocupat de marca Skoda, fiind \u00eenmatriculate 34 de autovehicule noi \u00een perioada men\u021bionat\u0103.<\/p>\n<p>\u00cen acela\u015fi timp, m\u0103rcile chineze\u015fti au ajuns la 11% din pia\u0163\u0103, de la sub 3% \u00een urm\u0103 cu un an, \u015fi au intrat \u00een Top 3 la v\u00e2nz\u0103ri \u00een \u015fase jude\u0163e. BYD ocup\u0103 locul al doilea \u00een Harghita \u015fi al treilea \u00een Olt, Chery e pe doi \u00een Arad \u015fi pe trei \u00een Maramure\u015f, iar MG a urcat pe podium \u00een Bistri\u0163a-N\u0103s\u0103ud \u015fi Ialomi\u0163a. La nivel na\u0163ional, BYD a intrat \u00een Top 10 m\u0103rci, cu 2.140 de unit\u0103\u0163i, dup\u0103 un semestru \u00een care anul trecut \u00eenmatriculase cinci ma\u015fini, iar Chery a str\u00e2ns 2.011 unit\u0103\u0163i \u00een primul an plin pe pia\u0163\u0103. Absen\u0163a de p\u00e2n\u0103 acum a programului Rabla apas\u0103 cel mai greu asupra Dacia.<\/p>\n<div class=\"stream-item stream-item-in-post stream-item-inline-post aligncenter\"><a href=\"https:\/\/vreaulanova.ro\/?utm_source=opiniabuzau&amp;utm_medium=image\" title target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" data-od-unknown-tag data-od-xpath=\"\/HTML\/BODY\/DIV[@class=&apos;background-overlay&apos;]\/*[1][self::DIV]\/*[1][self::DIV]\/*[4][self::DIV]\/*[1][self::DIV]\/*[1][self::DIV]\/*[2][self::ARTICLE]\/*[3][self::DIV]\/*[7][self::DIV]\/*[1][self::A]\/*[1][self::IMG]\" src=\"https:\/\/opiniabuzau.ro\/wp-content\/smush-webp\/2022\/02\/MicrosoftTeams-image-4-1.jpg.webp\" alt width=\"728\" height=\"91\" class=\"perfmatters-lazy\"><img loading=\"lazy\" decoding=\"async\" data-od-unknown-tag data-od-xpath=\"\/HTML\/BODY\/DIV[@class=&apos;background-overlay&apos;]\/*[1][self::DIV]\/*[1][self::DIV]\/*[4][self::DIV]\/*[1][self::DIV]\/*[1][self::DIV]\/*[2][self::ARTICLE]\/*[3][self::DIV]\/*[7][self::DIV]\/*[1][self::A]\/*[1][self::IMG]\" src=\"https:\/\/opiniabuzau.ro\/wp-content\/smush-webp\/2022\/02\/MicrosoftTeams-image-4-1.jpg.webp\" alt width=\"728\" height=\"91\"><\/a><\/div>\n<h3><strong>Cum arat\u0103 datele pentru luna iunie<\/strong><\/h3>\n<p>\u00cen luna iunie la Buz\u0103u au fost \u00eenmatriculate \u00een total 487 de ma\u0219ini, \u00een cre\u0219tere comparativ cu luna mai, arat\u0103 datele. Buzoienii prefer\u0103 mai mult ma\u0219inile hibrid sau electrice, iar statisticile confirm\u0103 acest trend. Dintr-un total de 487 ma\u0219ini \u00eenmatriculate \u00een cea de-a \u0219asea lun\u0103 a acestui an, 86 au fost ma\u0219ini hibrid. Dintre acestea, 36 au fost marca\u00a0 Toyota, iar celelalte Dacia.<\/p>\n<p>C\u00e2t despre ma\u0219inile electrice, comparativ cu luna mai, num\u0103rul s-a dublat. \u00cen luna mai Buz\u0103ul avea 371 de ma\u0219ini \u00eenmatriculate, dintre care 57 erau ma\u0219ini hibrid \u0219i trei electrice (dou\u0103 dintre ele fiind Tesla), iar \u00een luna iunie, num\u0103rul ma\u0219inilor electrice a ajuns la opt, dintre acestea \u0219ase erau Tesla, mai arat\u0103 datele. Tesla a \u00eenceput s\u0103 c\u00e2\u0219tige teren \u0219i se afl\u0103 pentru prima dat\u0103 \u00een Top 10 m\u0103rci din Rom\u00e2nia, \u00een clasamentele lunare din 2026.<\/p>\n<p>De\u0219i \u00eenmatricul\u0103rile de ma\u0219ini noi au \u00eenceput cu st\u00e2ngul \u00een prima luna a acestui an, la Buz\u0103u s-au remarcat ma\u0219inile chineze\u0219ti marca BYD, fiind \u00eenmatriculate \u00een luna ianuarie patru astfel de autovehicule.<\/p>\n<h3><strong>Pia\u021ba auto va \u00eencheia anul la nivelul lui 2025<\/strong><\/h3>\n<p>Mihai Bordeanu, country head al Dacia Rom\u00e2nia, a declarat \u00eentr-un intervi acordat \u201eZiarului Financiar\u201d \u00een aceast\u0103 lun\u0103 c\u0103 pia\u0163a auto va \u00eencheia anul cel mult la nivelul lui 2025 \u015fi c\u0103 soarta programului depinde de riscul politic, \u00een condi\u0163iile \u00een care, istoric, cota de pia\u0163\u0103 a m\u0103rcii prin Rabla a fost dubl\u0103 fa\u0163\u0103 de cea din v\u00e2nz\u0103rile din afara programului.<\/p>\n<p>Un r\u0103zboi de pre\u021b cu noii concuren\u021bi este exclus<em>. \u201eR\u0103m\u00e2nem la modelul istoric, cu 75% v\u00e2nz\u0103ri retail. Nu oferim discounturi, de aceea avem valoare rezidual\u0103 cu 14 puncte peste media pie\u0163ei\u201d,<\/em> a declarat Frank Marotte, vicepre\u015fedintele Dacia pentru v\u00e2nz\u0103ri, marketing \u015fi opera\u0163iuni, la prezentarea modelului Striker de la Milano.<\/p>\n<p>Nici saltul de peste 50% al pie\u0163ei din iunie nu schimb\u0103 tabloul, potrivit pre\u015fedintelui Asocia\u021biei Produc\u0103torilor \u0219i Importatorilor de Automobile\u00a0(APIA), Dan Vardie. <em>\u201eAceast\u0103 evolu\u0163ie reflect\u0103 \u00eentr-o m\u0103sur\u0103 important\u0103 efectul unui sf\u00e2r\u015fit de serie, determinat de lichidarea stocurilor. Nu putem considera aceast\u0103 cre\u015ftere drept un indicator al unei reveniri structurale a pie\u0163ei auto din Rom\u00e2nia\u201d<\/em>, a declarat Dan Vardie, care adaug\u0103 c\u0103 a doua parte a anului va depinde de implementarea programului Rabla.<\/p>\n<p>\u00cen Rom\u00e2nia, pia\u0163a e \u0163inut\u0103 \u00een via\u0163\u0103 de companii: persoanele fizice mai cump\u0103r\u0103 doar 31,5% dintre ma\u015finile noi, iar \u00een Bucure\u015fti, care concentreaz\u0103 54% din pia\u0163a na\u0163ional\u0103, ponderea lor este de numai 14%.<\/p>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/opiniabuzau.ro\/dacia-pierde-teren-la-buzau-ce-marca-i-a-luat-locul\/&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/opiniabuzau.ro\/wp-content\/uploads\/2026\/07\/dacia-scaled.webp&#8221;] Dacia este \u00een continuare lider la nivel na\u021bional, dar a pierdut teren \u00een \u0219ase jude\u021be din Rom\u00e2nia: Cluj, Constan\u0163a, V\u00e2lcea, Buz\u0103u, Vrancea \u015fi Boto\u015fani. Statisticile arat\u0103 c\u0103 pia\u021ba autoturismelor noi a stagnat \u00een primul semestru la 64.850 de unit\u0103\u0163i, dar ierarhiile s-au rearanjat. Datele Direc\u0163iei Regim Permise de Conducere \u015fi \u00cenmatriculare a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,44],"class_list":["post-2055420","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-opiniabuzau-ro"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2055420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2055420"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2055420\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2055420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2055420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2055420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}