{"id":2054403,"date":"2026-07-21T16:09:30","date_gmt":"2026-07-21T13:09:30","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2054403"},"modified":"2026-07-21T16:09:30","modified_gmt":"2026-07-21T13:09:30","slug":"jagex-wants-classic-british-point-and-click-mmo-runescape-to-be-bigger-than-world-of-warcraft","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2054403","title":{"rendered":"Jagex wants classic British point-and-click MMO RuneScape to be bigger than World of Warcraft"},"content":{"rendered":"<article class=\"article \" data-ads=\"true\" data-article-type=\"news\" data-article-group=\"news\" data-paywalled=\"false\" data-premium=\"false\" data-sponsored=\"false\" data-type=\"article\">\n<header class=\"article_header\" data-component=\"article-header\">\n<div class=\"breadcrumbs\">\n<nav class=\"nav_breadcrumbs\" data-component=\"nav-breadcrumbs\" aria-label=\"Breadcrumb\">\n<ul class=\"nav-links\">\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/\" data-active=\"false\"><br \/>\n                      Home<br \/>\n                <\/a>\n            <\/li>\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/news\" data-active=\"false\"><br \/>\n                      News<br \/>\n                <\/a>\n            <\/li>\n<\/ul>\n<\/nav><\/div>\n<div class=\"headline_details\" id=\"main-content\">\n<h1 class=\"title\">Jagex wants classic British point-and-click MMO RuneScape to be bigger than World of Warcraft<\/h1>\n<p class=\"strapline\">Wrath of the niche king.<\/p>\n<\/p><\/div>\n<div class=\"headline_asset\">\n<figure class=\"headline_image_wrapper\">\n<p>        <img fetchpriority=\"high\" decoding=\"async\" class=\"headline_image\" src=\"https:\/\/assetsio.gnwcdn.com\/RuneScape_Dragonwilds_Armor_1.jpg?width=570&amp;quality=85&amp;format=jpg&amp;dpr=3&amp;auto=webp\" alt loading=\"eager\" data-uri=\"RuneScape_Dragonwilds_Armor_1.jpg\" data-lightbox width=\"570\" height=\"321\"><figcaption>\n          <span class=\"attribution\">Image credit: <cite>Jagex<\/cite><\/span><br \/>\n        <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"metadata\">\n<div class=\"avatar\">\n<p>    <img loading=\"lazy\" decoding=\"async\" alt=\"Connor Makar avatar\" src=\"https:\/\/assetsio.gnwcdn.com\/tAtwiaBo_400x400.jpg?width=2048&amp;height=2048&amp;fit=bounds&amp;quality=85&amp;format=jpg&amp;auto=webp\" style=\"aspect-ratio: 1\" width=\"374\" height=\"374\"><\/p>\n<p>  <img alt=\"Connor Makar avatar\" data-autosize=\"crop_lossy\" data-uri=\"tAtwiaBo_400x400.jpg\" loading=\"lazy\" style=\"aspect-ratio: 1\" width=\"374\" height=\"374\">\n<\/div>\n<div class=\"text\">\n<div class=\"byline\">\n                  <span class=\"article_type\" data-slug=\"news\"><br \/>\n                    News<br \/>\n                  <\/span><\/p>\n<p><span class=\"by\">by<\/span> <span class=\"author\"><a href=\"https:\/\/www.eurogamer.net\/authors\/connor-makar\">Connor Makar<\/a><\/span>                    <span class=\"job_title\"><br \/>\n                      Staff Writer<br \/>\n                    <\/span>\n            <\/div>\n<div class=\"published_at\">\nPublished on <time datetime=\"2026-07-21T16:09:30+00:00\">July 21, 2026<\/time>              <\/div>\n<div class=\"comments\">\n      <a class=\"comments__link comments-bubble\" href=\"https:\/\/www.eurogamer.net\/jagex-runescape-bigger-than-world-of-warcraft?view=comments\" rel=\"nofollow\"><br \/>\n          2 comments<br \/>\n      <\/a>\n    <\/div>\n<\/p><\/div>\n<div class=\"mypop-header-wrapper\">\n<p><button class=\"mypop-button button wide\" data-state=\"follow\" data-type=\"tag\" data-uuid=\"8e175857-3e91-445b-9350-7b5b3e2791a5\" data-name=\"Old School RuneScape\" data-follow-text=\"Follow Old School RuneScape\" data-unfollow-text=\"Following Old School RuneScape\" data-aria-follow-text=\"Follow Old School RuneScape\" data-aria-unfollow-text=\"Following Old School RuneScape\" data-popup=\"true\" data-force-login=\"true\" aria-label=\"Follow Old School RuneScape\" title=\"Follow Old School RuneScape\"><br \/>\n  Follow Old School RuneScape<br \/>\n<\/button>          <\/div>\n<\/p><\/div>\n<\/header>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p>Jagex CEO Jon Bellamy has shared his lofty aspiration for <a href=\"https:\/\/www.eurogamer.net\/games\/runescape\">RuneScape<\/a> to be the biggest MMO in the world in the next five years. That, for those unaware, would mean toppling World of Warcraft from the top spot.<\/p>\n<p>Speaking to <a href=\"https:\/\/www.youtube.com\/watch?v=_BgoOc7yKLs\">Chris Dring at The Game Business<\/a>, Bellamy presented his desire for the company, while offering a &#8220;pragmatic&#8221; approach about how Jagex could get there.<\/p>\n<figure>\n<div class=\"primis_wrapper\">\n<div class=\"primis_video\">\n<p><span class=\"embed_placeholder\" data-type=\"targeting\" style=\"display: none\"><br \/>\n<span class=\"message\">To see this content please enable targeting cookies.<\/span><br \/>\n<button class=\"optanon-show-settings link\"><br \/>\nManage cookie settings<\/button><\/span> <\/div>\n<\/div><figcaption>Here&#8217;s the trailer for Old School RuneScape&#8217;s fourth raid.<a class=\"video\" href=\"https:\/\/www.youtube.com\/watch?v=3oxtddJ2iDc\" rel=\"noopener\" target=\"_blank\">Watch on YouTube<\/a><\/figcaption><\/figure>\n<p>&#8220;The dream is we&#8217;re not the number two biggest MMO brand in the world, we&#8217;re the number one,&#8221; Bellamy said. &#8220;There&#8217;s a big ol&#8217; gap between us and number one. But we know if we get it right, we can make headways. We know we can do great things.&#8221;<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"1\"><\/span><\/p>\n<p>As for how these headways could pick up, Bellamy said that in five years time he wanted &#8220;at least three&#8221; very large growing RuneScape games &#8220;for a combined multi-million person audience.&#8221; Achieving that, Bellamy believes, would mean they&#8217;d have &#8220;done their job well.&#8221;<\/p>\n<p>Those three games would be Old School RuneScape, RuneScape, and <a href=\"https:\/\/www.eurogamer.net\/games\/runescape-dragonwilds\">RuneScape: Dragonwilds<\/a>, the latter being the most recent survival crafting addition to the companies&#8217; repertoire, launching out of Early Access later this September.<\/p>\n<p>But what about splitting your audience between these games? There is a possibility these three games could compete with each other.<\/p>\n<p>This doesn&#8217;t seem to phase Bellamy. &#8220;I&#8217;m not worried if the strawberry ice-cream outsells the chocolate ice-cream,&#8221; he said. &#8220;We just want to sell ice-cream.&#8221;<\/p>\n<p>He also highlighted that the average play session length per-day for Old School RuneScape was just under a meaty five hours, which for a playerbase aged 32, on average, isn&#8217;t too shabby at all.<\/p>\n<p>&#8220;Ask me what I&#8217;m doing behind the scenes while I&#8217;m doing the job: I&#8217;m logged into Old School, right now I&#8217;m fishing. That&#8217;s true for many people. There are millions of Deloitte consultants out there somewhere who have Excel open on one screen and Old School open on another. I think you design for that reality and that&#8217;s what we do.&#8221;<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"2\"><\/span><\/p>\n<p>RuneScape launched over 25 years ago, and is still going strong. With seemingly no end in sight for both of Jagex&#8217;s point-and-click MMOs and a new venture on the way later this year, who knows? Maybe we could see a future where RuneScape takes the crown.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"preferred-source\" data-component=\"preferred-source\">\nLove Eurogamer.net? Make us a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.google.com\/preferences\/source?q=https:\/\/www.eurogamer.net\">Preferred Source on Google<\/a> and catch more of our coverage in your feeds.  <\/div>\n<\/article>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p>Jagex CEO Jon Bellamy has shared his lofty aspiration for <a href=\"https:\/\/www.eurogamer.net\/games\/runescape\">RuneScape<\/a> to be the biggest MMO in the world in the next five years. That, for those unaware, would mean toppling World of Warcraft from the top spot.<\/p>\n<p>Speaking to <a href=\"https:\/\/www.youtube.com\/watch?v=_BgoOc7yKLs\">Chris Dring at The Game Business<\/a>, Bellamy presented his desire for the company, while offering a &#8220;pragmatic&#8221; approach about how Jagex could get there.<\/p>\n<figure>\n<div class=\"primis_wrapper\">\n<div class=\"primis_video\">\n<p><span class=\"embed_placeholder\" data-type=\"targeting\" style=\"display: none\"><br \/>\n<span class=\"message\">To see this content please enable targeting cookies.<\/span><br \/>\n<button class=\"optanon-show-settings link\"><br \/>\nManage cookie settings<\/button><\/span> <\/div>\n<\/div><figcaption>Here&#8217;s the trailer for Old School RuneScape&#8217;s fourth raid.<a class=\"video\" href=\"https:\/\/www.youtube.com\/watch?v=3oxtddJ2iDc\" rel=\"noopener\" target=\"_blank\">Watch on YouTube<\/a><\/figcaption><\/figure>\n<p>&#8220;The dream is we&#8217;re not the number two biggest MMO brand in the world, we&#8217;re the number one,&#8221; Bellamy said. &#8220;There&#8217;s a big ol&#8217; gap between us and number one. But we know if we get it right, we can make headways. We know we can do great things.&#8221;<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"1\"><\/span><\/p>\n<p>As for how these headways could pick up, Bellamy said that in five years time he wanted &#8220;at least three&#8221; very large growing RuneScape games &#8220;for a combined multi-million person audience.&#8221; Achieving that, Bellamy believes, would mean they&#8217;d have &#8220;done their job well.&#8221;<\/p>\n<p>Those three games would be Old School RuneScape, RuneScape, and <a href=\"https:\/\/www.eurogamer.net\/games\/runescape-dragonwilds\">RuneScape: Dragonwilds<\/a>, the latter being the most recent survival crafting addition to the companies&#8217; repertoire, launching out of Early Access later this September.<\/p>\n<p>But what about splitting your audience between these games? There is a possibility these three games could compete with each other.<\/p>\n<p>This doesn&#8217;t seem to phase Bellamy. &#8220;I&#8217;m not worried if the strawberry ice-cream outsells the chocolate ice-cream,&#8221; he said. &#8220;We just want to sell ice-cream.&#8221;<\/p>\n<p>He also highlighted that the average play session length per-day for Old School RuneScape was just under a meaty five hours, which for a playerbase aged 32, on average, isn&#8217;t too shabby at all.<\/p>\n<p>&#8220;Ask me what I&#8217;m doing behind the scenes while I&#8217;m doing the job: I&#8217;m logged into Old School, right now I&#8217;m fishing. That&#8217;s true for many people. There are millions of Deloitte consultants out there somewhere who have Excel open on one screen and Old School open on another. I think you design for that reality and that&#8217;s what we do.&#8221;<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"2\"><\/span><\/p>\n<p>RuneScape launched over 25 years ago, and is still going strong. With seemingly no end in sight for both of Jagex&#8217;s point-and-click MMOs and a new venture on the way later this year, who knows? Maybe we could see a future where RuneScape takes the crown.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Home News Jagex wants classic British point-and-click MMO RuneScape to be bigger than World of Warcraft Wrath of the niche king. Image credit: Jagex News by Connor Makar Staff Writer Published on July 21, 2026 2 comments Follow Old School RuneScape Jagex CEO Jon Bellamy has shared his lofty aspiration for RuneScape to be the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,253],"class_list":["post-2054403","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-eurogamer-net"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2054403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2054403"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2054403\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2054403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2054403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2054403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}