{"id":2050217,"date":"2026-07-18T17:29:55","date_gmt":"2026-07-18T14:29:55","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2050217"},"modified":"2026-07-18T17:29:55","modified_gmt":"2026-07-18T14:29:55","slug":"bts-normal-music-video-sets-spotify-single-day-streaming-record","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2050217","title":{"rendered":"BTS\u2019 \u2018NORMAL\u2019 Music Video Sets Spotify Single-Day Streaming Record"},"content":{"rendered":"

[analyse_image type=”featured” src=”https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/03\/bts-press-2026-cr-bighit-music-biillboard-1800.jpg?w=1024″]<\/p>\n

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\n\t\t\tTrending on Billboard\t\t<\/h3>\n<\/div>\n

\n\tBTS is adding another milestone to its Spotify legacy.<\/p>\n

\n\tOn Friday (July 17), Spotify announced that the superstar group\u2019s \u201cNORMAL\u201d set the record for the most-streamed K-pop music video in a single day in the platform\u2019s history.<\/p>\n

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\t\t\t\t\tBTS Let Off Steam After a Big Night In \u2018NORMAL\u2019 Music Video:\u00a0Watch\t\t<\/p>\n<\/h3>\n<\/div>\n<\/div>\n<\/div>\n

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\t\t\t\t\tBTS Hype \u2018NORMAL\u2019 Single Release With Tabloid-Style \u2018Mysterious Late-Night Gathering\u2019 Newspaper\u00a0Ads\t\t<\/p>\n<\/h3>\n<\/div>\n<\/div>\n<\/div>\n

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\t\t\t\t\tBTS\u2019 New Album \u2018ARIRANG\u2019 Breaks Multiple Spotify Records Following\u00a0Release\t\t<\/p>\n<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

\n\tThe streaming service revealed the achievement on its official Instagram and X accounts.<\/p>\n

\n\tThe music video for \u201cNORMAL\u201d was released Friday and is available exclusively on Spotify for its first 48 hours.<\/p>\n

\n\tDirected by Ukrainian filmmaker Tanu Muino, the wintry visual premiered at midnight, offering a glimpse of BTS beyond the spotlight as Jin, Suga, J-Hope, RM, Jimin, V and Jung Kook unwind in an ornate mansion and embrace life\u2019s simple moments together.<\/p>\n

\n\tTo watch BTS\u2019 \u201cNORMAL\u201d music video, Premium subscribers in beta markets can open Spotify on their TV, desktop, iOS or Android device, search for \u201cNORMAL\u201d by BTS, press play and tap \u201cSwitch to video.\u201d <\/p>\n

\n\t\u201cNORMAL\u201d appears on BTS\u2019 fifth studio album, ARIRANG<\/em>, and serves as the project\u2019s second single following \u201cSWIM.\u201d Interscope\/Capitol Records will begin promoting \u201cNORMAL\u201d to pop radio during the week of July 27.<\/p>\n

\n\t\u201cSWIM\u201d debuted at No. 1 on the Billboard Hot 100 in April, while ARIRANG<\/em> opened atop the Billboard 200. The achievements marked the superstar septet\u2019s seventh No. 1 on each chart.<\/p>\n

\n\tFollowing its March 20 release, ARIRANG<\/em> became the most-streamed K-pop album in Spotify history.<\/p>\n

\n\tBTS\u2019 ARIRANG world tour continues with a two-night run at Stade de France in Saint-Denis, France, on July 17-18 before the group heads to MetLife Stadium in East Rutherford, N.J., on July 19 to co-headline the inaugural FIFA World Cup Final Halftime Show alongside Justin Bieber, Madonna and Shakira.<\/p>\n

\"Billboard<\/p>\n<\/div>\n<\/div>\n

[analyse_source url=”https:\/\/www.billboard.com\/music\/music-news\/bts-normal-music-video-spotify-single-day-record-1236297349\/”]<\/p>\n","protected":false},"excerpt":{"rendered":"

[analyse_image type=”featured” src=”https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/03\/bts-press-2026-cr-bighit-music-biillboard-1800.jpg?w=1024″] Trending on Billboard BTS is adding another milestone to its Spotify legacy. On Friday (July 17), Spotify announced that the superstar group\u2019s \u201cNORMAL\u201d set the record for the most-streamed K-pop music video in a single day in the platform\u2019s history. Related BTS Let Off Steam After a Big Night In \u2018NORMAL\u2019 Music […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[48,226],"class_list":["post-2050217","post","type-post","status-publish","format-standard","hentry","category-politics","tag-billboard-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2050217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2050217"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2050217\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2050217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2050217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2050217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}