{"id":2048273,"date":"2026-07-17T09:03:31","date_gmt":"2026-07-17T06:03:31","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2048273"},"modified":"2026-07-17T09:03:31","modified_gmt":"2026-07-17T06:03:31","slug":"the-kiko-kostadinov-curated-asics-us8-s-gel-sj33-to-drop-in-two-coffee-colorways","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2048273","title":{"rendered":"The Kiko Kostadinov-Curated ASICS US8-S GEL-SJ33 To Drop in Two &#8220;Coffee&#8221; Colorways"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;]<\/p>\n<div class=\"col-post-body col\">\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Footwear\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time class=\"timeago\" datetime=\"2026-07-17T09:03:31Z\">6 Hrs ago<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             284<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Zoe Leung<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Mai Vo<\/span><\/div>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"brand-sidebar-widget d-none d-lg-block\">\n<h6>In This Article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"The Kiko Kostadinov-Curated ASICS US8-S GEL-SJ33 To Drop in Two &quot;Coffee&quot; Colorways\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" 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Youth&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-13.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-13.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-13.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-13.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-13.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/07\/17\/kiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-13.jpg&quot;,&quot;alt&quot;:&quot;Kiko Kostadinov by ASICS US8-S GEL-SJ33 u201cBlack Coffee\/Orange Lilyu201d 1203B116.200 u201cRoasted Coffee\/Bluebellu201d  1203B116.201 Release Info&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;Dr. Martens\/Wasted Youth&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-14.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-14.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-14.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-14.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-14.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/07\/17\/kiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-14.jpg&quot;,&quot;alt&quot;:&quot;Kiko Kostadinov by ASICS US8-S GEL-SJ33 u201cBlack Coffee\/Orange Lilyu201d 1203B116.200 u201cRoasted Coffee\/Bluebellu201d  1203B116.201 Release Info&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;Dr. Martens\/Wasted Youth&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}}]\" role=\"list\">\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-1.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">1 of 14<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Dr. Martens\/Wasted Youth<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"2\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-2.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">2 of 14<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Dr. Martens\/Wasted Youth<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"3\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-3.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">3 of 14<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Dr. Martens\/Wasted Youth<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"4\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-4.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">4 of 14<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Dr. Martens\/Wasted Youth<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"5\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-5.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">5 of 14<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Dr. Martens\/Wasted Youth<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"6\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-6.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">6 of 14<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Dr. Martens\/Wasted Youth<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"7\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-7.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">7 of 14<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Dr. Martens\/Wasted Youth<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"8\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-8.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">8 of 14<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Dr. Martens\/Wasted Youth<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"9\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-9.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">9 of 14<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Dr. Martens\/Wasted Youth<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"10\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-10.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">10 of 14<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Dr. Martens\/Wasted Youth<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"11\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-11.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">11 of 14<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Dr. Martens\/Wasted Youth<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"12\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-12.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">12 of 14<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Dr. Martens\/Wasted Youth<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"13\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-13.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">13 of 14<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Dr. Martens\/Wasted Youth<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"14\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-14.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">14 of 14<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Dr. Martens\/Wasted Youth<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Footwear<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-07-17T09:03:31Z\">6 Hrs ago<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             284<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Name:<\/strong> Kiko Kostadinov x ASICS US8-S GEL-SJ33<br \/><strong>Colorway:<\/strong> Black Coffee\/Orange Lily, Roasted Coffee\/Bluebell<br \/><strong>SKU:<\/strong> 1203B116.200, 1203B116.201<br \/><strong>MSRP:<\/strong> \u00a524,200 JPY (approx. $149 USD)<br \/><strong>Release Date:<\/strong> July 31<br \/><strong>Where to Buy:<\/strong> ASICS<\/p>\n<p>Curated by Kiko Kostadinov in partnership with ASICS, the newly unveiled US8-S GEL-SJ33 seamlessly bridges 2010s running heritage with avant-garde streetwear aesthetics. Drawing heavy inspiration from the archival GEL-SUPER J33, the updated silhouette features a highly intricate, seamless upper designed to conceptually mimic natural biological membranes. This technical, skin-like construction acts as a flexible second skin, delivering both lightweight support and natural biomechanical movement, which is further stabilized by a robust heel counter and a functional medial strap.<\/p>\n<p>The sneaker is defined by dynamic, striped graphic patterns that create a striking sense of depth and fast-paced motion. The model arrives in two distinct palettes: \u201cBlack Coffee\/Orange Lily,\u201d which grounds deep, earthy tones with vibrant floral-inspired orange accents, and \u201cRoasted Coffee\/Bluebell,\u201d offering a warm, rich brown foundation cut with striking pops of vivid blue.\n<\/p>\n<p>Beneath its complex, technical upper, the US8-S GEL-SJ33 utilizes advanced performance tooling borrowed directly from the GEL-CUMULUS 16. The sole unit is meticulously engineered with a combination of FLUIDRIDE and FLYTEFOAM cushioning technologies, ensuring smooth forward transitions and a plush, comfortable ride. Prominent, visible GEL inserts in both the rearfoot and forefoot provide an architectural, aggressive contrast to the streamlined upper while absorbing the heavy impact of daily wear.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6754250\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Jacquemus and Timberland Unveil the &#8220;Lagoon Blue&#8221; Authentic Boat Shoe\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6754453\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Salehe Bembury PUMA NITRO Velum 2 First Look\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6753707\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Travis Scott Debuts Unreleased Nike Moon Shoe at \u2018The Odyssey\u2019 Premiere\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Zoe Leung<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Mai Vo<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In This Article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    ASICSCollaborationKiko KostadinovASICS US8-S GEL-SJ33\n                                                            <\/p><\/div>\n<\/div>\n<section class=\"post__body__author_info\">\n<div class=\"post__body__author_info__inner\"><img decoding=\"async\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F05%2Fzoe-300.jpg?w=100&amp;cbr=1&amp;q=90&amp;fit=max\" alt=\"Zoe Leung\" class=\"post__body__author_info__avatar\"><\/p>\n<div class=\"post__body__author_info__body\">\n<p>                    Zoe Leung<\/p>\n<p>                                    <span class=\"post__body__author_info__title\">Senior Editor<\/span><\/div>\n<\/div>\n<div class=\"post__body__author_info__bio_wrapper\">\n<p class=\"post__body__author_info__bio\">Zoe Leung is a Senior Editor at Hypebeast, where she has been shaping the publication\u2019s coverage of horology, art, design, and culture since 2023. Her extensive watch reporting spans exclusive manufacture visits with Maisons like Zenith, Jaeger-LeCoultre, and Grand Seiko, as well as insightful conversations with industry leaders and artisans. Beyond watches, she regularly spotlights international creatives and cultural phenomena, utilizing her knowledge of global music and entertainment subcultures to deliver narratives that explore the worldwide influence of contemporary visual storytelling and cross-cultural artistry.<\/p>\n<\/div>\n<\/section>\n<\/footer>\n<\/article>\n<\/div>\n<div id=\"post-footer\" class=\"post-footer row\">\n<div class=\"col-shopping-break\">\n<hr>\n<\/div>\n<div class=\"col-comments\">\n<div id=\"comments\" class=\"post-comments none \">\n<header>\n<div class=\"heading\"><span class=\"comment-count\">0<\/span><span>Comments<\/span><\/div>\n<div class=\"comment-dropdown-tooltip\">\n<ul>\n<li>\n<li><\/ul>\n<\/div>\n<\/header>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Footwear\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time class=\"timeago\" datetime=\"2026-07-17T09:03:31Z\">6 Hrs ago<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             284<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Zoe Leung<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Mai Vo<\/span><\/div>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"brand-sidebar-widget d-none d-lg-block\">\n<h6>In This Article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"The Kiko Kostadinov-Curated ASICS US8-S GEL-SJ33 To Drop in Two &quot;Coffee&quot; Colorways\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" data-images=\"[{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-1.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-1.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-1.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/07\/17\/kiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-1.jpg&quot;,&quot;alt&quot;:&quot;Kiko Kostadinov by ASICS US8-S GEL-SJ33 u201cBlack Coffee\/Orange Lilyu201d 1203B116.200 u201cRoasted Coffee\/Bluebellu201d  1203B116.201 Release Info&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;Dr. Martens\/Wasted Youth&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-2.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-2.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-2.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-2.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-2.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/07\/17\/kiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-2.jpg&quot;,&quot;alt&quot;:&quot;Kiko Kostadinov by ASICS US8-S GEL-SJ33 u201cBlack Coffee\/Orange Lilyu201d 1203B116.200 u201cRoasted Coffee\/Bluebellu201d  1203B116.201 Release Info&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;Dr. Martens\/Wasted Youth&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-3.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-3.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-3.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-3.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-3.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/07\/17\/kiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-3.jpg&quot;,&quot;alt&quot;:&quot;Kiko 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Kostadinov by ASICS US8-S GEL-SJ33 u201cBlack Coffee\/Orange Lilyu201d 1203B116.200 u201cRoasted Coffee\/Bluebellu201d  1203B116.201 Release Info&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;Dr. Martens\/Wasted 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Kostadinov by ASICS US8-S GEL-SJ33 u201cBlack Coffee\/Orange Lilyu201d 1203B116.200 u201cRoasted Coffee\/Bluebellu201d  1203B116.201 Release Info&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;Dr. Martens\/Wasted Youth&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-13.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-13.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-13.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-13.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-13.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/07\/17\/kiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-13.jpg&quot;,&quot;alt&quot;:&quot;Kiko Kostadinov by ASICS US8-S GEL-SJ33 u201cBlack Coffee\/Orange Lilyu201d 1203B116.200 u201cRoasted Coffee\/Bluebellu201d  1203B116.201 Release Info&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;Dr. Martens\/Wasted Youth&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-14.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-14.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-14.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-14.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-14.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/07\/17\/kiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-14.jpg&quot;,&quot;alt&quot;:&quot;Kiko Kostadinov by ASICS US8-S GEL-SJ33 u201cBlack Coffee\/Orange Lilyu201d 1203B116.200 u201cRoasted Coffee\/Bluebellu201d  1203B116.201 Release Info&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;Dr. Martens\/Wasted Youth&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}}]\" role=\"list\">\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-1.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">1 of 14<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Dr. Martens\/Wasted Youth<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"2\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-2.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">2 of 14<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Dr. Martens\/Wasted Youth<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"3\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-3.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">3 of 14<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Dr. Martens\/Wasted Youth<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"4\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-4.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">4 of 14<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Dr. Martens\/Wasted Youth<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"5\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-5.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">5 of 14<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Dr. Martens\/Wasted Youth<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"6\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-6.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">6 of 14<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Dr. Martens\/Wasted Youth<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"7\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-7.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">7 of 14<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Dr. Martens\/Wasted Youth<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"8\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-8.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">8 of 14<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Dr. Martens\/Wasted Youth<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"9\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-9.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">9 of 14<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Dr. Martens\/Wasted Youth<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"10\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-10.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">10 of 14<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Dr. Martens\/Wasted Youth<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"11\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-11.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">11 of 14<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Dr. Martens\/Wasted Youth<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"12\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-12.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">12 of 14<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Dr. Martens\/Wasted Youth<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"13\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-13.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">13 of 14<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Dr. Martens\/Wasted Youth<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"14\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-14.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">14 of 14<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Dr. Martens\/Wasted Youth<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Footwear<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-07-17T09:03:31Z\">6 Hrs ago<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             284<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Name:<\/strong> Kiko Kostadinov x ASICS US8-S GEL-SJ33<br \/><strong>Colorway:<\/strong> Black Coffee\/Orange Lily, Roasted Coffee\/Bluebell<br \/><strong>SKU:<\/strong> 1203B116.200, 1203B116.201<br \/><strong>MSRP:<\/strong> \u00a524,200 JPY (approx. $149 USD)<br \/><strong>Release Date:<\/strong> July 31<br \/><strong>Where to Buy:<\/strong> ASICS<\/p>\n<p>Curated by Kiko Kostadinov in partnership with ASICS, the newly unveiled US8-S GEL-SJ33 seamlessly bridges 2010s running heritage with avant-garde streetwear aesthetics. Drawing heavy inspiration from the archival GEL-SUPER J33, the updated silhouette features a highly intricate, seamless upper designed to conceptually mimic natural biological membranes. This technical, skin-like construction acts as a flexible second skin, delivering both lightweight support and natural biomechanical movement, which is further stabilized by a robust heel counter and a functional medial strap.<\/p>\n<p>The sneaker is defined by dynamic, striped graphic patterns that create a striking sense of depth and fast-paced motion. The model arrives in two distinct palettes: \u201cBlack Coffee\/Orange Lily,\u201d which grounds deep, earthy tones with vibrant floral-inspired orange accents, and \u201cRoasted Coffee\/Bluebell,\u201d offering a warm, rich brown foundation cut with striking pops of vivid blue.\n<\/p>\n<p>Beneath its complex, technical upper, the US8-S GEL-SJ33 utilizes advanced performance tooling borrowed directly from the GEL-CUMULUS 16. The sole unit is meticulously engineered with a combination of FLUIDRIDE and FLYTEFOAM cushioning technologies, ensuring smooth forward transitions and a plush, comfortable ride. Prominent, visible GEL inserts in both the rearfoot and forefoot provide an architectural, aggressive contrast to the streamlined upper while absorbing the heavy impact of daily wear.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6754250\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Jacquemus and Timberland Unveil the &#8220;Lagoon Blue&#8221; Authentic Boat Shoe\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6754453\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Salehe Bembury PUMA NITRO Velum 2 First Look\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6753707\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Travis Scott Debuts Unreleased Nike Moon Shoe at \u2018The Odyssey\u2019 Premiere\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Zoe Leung<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Mai Vo<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In This Article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    ASICSCollaborationKiko KostadinovASICS US8-S GEL-SJ33\n                                                            <\/p><\/div>\n<\/div>\n<section class=\"post__body__author_info\">\n<div class=\"post__body__author_info__inner\"><img decoding=\"async\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F05%2Fzoe-300.jpg?w=100&amp;cbr=1&amp;q=90&amp;fit=max\" alt=\"Zoe Leung\" class=\"post__body__author_info__avatar\"><\/p>\n<div class=\"post__body__author_info__body\">\n<p>                    Zoe Leung<\/p>\n<p>                                    <span class=\"post__body__author_info__title\">Senior Editor<\/span><\/div>\n<\/div>\n<div class=\"post__body__author_info__bio_wrapper\">\n<p class=\"post__body__author_info__bio\">Zoe Leung is a Senior Editor at Hypebeast, where she has been shaping the publication\u2019s coverage of horology, art, design, and culture since 2023. Her extensive watch reporting spans exclusive manufacture visits with Maisons like Zenith, Jaeger-LeCoultre, and Grand Seiko, as well as insightful conversations with industry leaders and artisans. Beyond watches, she regularly spotlights international creatives and cultural phenomena, utilizing her knowledge of global music and entertainment subcultures to deliver narratives that explore the worldwide influence of contemporary visual storytelling and cross-cultural artistry.<\/p>\n<\/div>\n<\/section>\n<\/footer>\n<\/article>\n<\/div>\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Footwear\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time class=\"timeago\" datetime=\"2026-07-17T09:03:31Z\">6 Hrs ago<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             284<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Zoe Leung<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Mai Vo<\/span><\/div>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"brand-sidebar-widget d-none d-lg-block\">\n<h6>In This Article<\/h6>\n<\/div>\n<\/div>\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Footwear\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time class=\"timeago\" datetime=\"2026-07-17T09:03:31Z\">6 Hrs ago<\/time><\/div>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Zoe Leung<\/span><\/div>\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Mai Vo<\/span><\/div>\n<\/div>\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"The Kiko Kostadinov-Curated ASICS US8-S GEL-SJ33 To Drop in Two &quot;Coffee&quot; Colorways\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" data-images=\"[{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-1.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-1.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-1.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/07\/17\/kiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-1.jpg&quot;,&quot;alt&quot;:&quot;Kiko Kostadinov by ASICS US8-S GEL-SJ33 u201cBlack Coffee\/Orange Lilyu201d 1203B116.200 u201cRoasted Coffee\/Bluebellu201d  1203B116.201 Release Info&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;Dr. Martens\/Wasted 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Youth&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-14.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-14.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-14.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-14.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-14.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/07\/17\/kiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-14.jpg&quot;,&quot;alt&quot;:&quot;Kiko Kostadinov by ASICS US8-S GEL-SJ33 u201cBlack Coffee\/Orange Lilyu201d 1203B116.200 u201cRoasted Coffee\/Bluebellu201d  1203B116.201 Release Info&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;Dr. Martens\/Wasted Youth&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}}]\" role=\"list\">\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-1.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">1 of 14<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Dr. Martens\/Wasted Youth<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"2\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-2.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">2 of 14<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Dr. Martens\/Wasted Youth<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"3\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-3.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">3 of 14<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Dr. Martens\/Wasted Youth<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"4\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-4.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">4 of 14<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Dr. Martens\/Wasted Youth<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"5\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-5.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">5 of 14<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Dr. Martens\/Wasted Youth<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"6\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-6.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">6 of 14<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Dr. Martens\/Wasted Youth<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"7\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-7.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">7 of 14<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Dr. Martens\/Wasted Youth<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"8\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-8.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">8 of 14<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Dr. Martens\/Wasted Youth<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"9\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-9.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">9 of 14<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Dr. Martens\/Wasted Youth<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"10\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-10.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">10 of 14<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Dr. Martens\/Wasted Youth<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"11\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-11.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">11 of 14<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Dr. Martens\/Wasted Youth<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"12\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-12.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">12 of 14<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Dr. Martens\/Wasted Youth<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"13\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-13.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">13 of 14<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Dr. Martens\/Wasted Youth<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"14\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-14.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">14 of 14<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Dr. Martens\/Wasted Youth<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Footwear<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-07-17T09:03:31Z\">6 Hrs ago<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             284<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Name:<\/strong> Kiko Kostadinov x ASICS US8-S GEL-SJ33<br \/><strong>Colorway:<\/strong> Black Coffee\/Orange Lily, Roasted Coffee\/Bluebell<br \/><strong>SKU:<\/strong> 1203B116.200, 1203B116.201<br \/><strong>MSRP:<\/strong> \u00a524,200 JPY (approx. $149 USD)<br \/><strong>Release Date:<\/strong> July 31<br \/><strong>Where to Buy:<\/strong> ASICS<\/p>\n<p>Curated by Kiko Kostadinov in partnership with ASICS, the newly unveiled US8-S GEL-SJ33 seamlessly bridges 2010s running heritage with avant-garde streetwear aesthetics. Drawing heavy inspiration from the archival GEL-SUPER J33, the updated silhouette features a highly intricate, seamless upper designed to conceptually mimic natural biological membranes. This technical, skin-like construction acts as a flexible second skin, delivering both lightweight support and natural biomechanical movement, which is further stabilized by a robust heel counter and a functional medial strap.<\/p>\n<p>The sneaker is defined by dynamic, striped graphic patterns that create a striking sense of depth and fast-paced motion. The model arrives in two distinct palettes: \u201cBlack Coffee\/Orange Lily,\u201d which grounds deep, earthy tones with vibrant floral-inspired orange accents, and \u201cRoasted Coffee\/Bluebell,\u201d offering a warm, rich brown foundation cut with striking pops of vivid blue.\n<\/p>\n<p>Beneath its complex, technical upper, the US8-S GEL-SJ33 utilizes advanced performance tooling borrowed directly from the GEL-CUMULUS 16. The sole unit is meticulously engineered with a combination of FLUIDRIDE and FLYTEFOAM cushioning technologies, ensuring smooth forward transitions and a plush, comfortable ride. Prominent, visible GEL inserts in both the rearfoot and forefoot provide an architectural, aggressive contrast to the streamlined upper while absorbing the heavy impact of daily wear.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6754250\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Jacquemus and Timberland Unveil the &#8220;Lagoon Blue&#8221; Authentic Boat Shoe\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6754453\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Salehe Bembury PUMA NITRO Velum 2 First Look\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6753707\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Travis Scott Debuts Unreleased Nike Moon Shoe at \u2018The Odyssey\u2019 Premiere\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Zoe Leung<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Mai Vo<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In This Article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    ASICSCollaborationKiko KostadinovASICS US8-S GEL-SJ33\n                                                            <\/p><\/div>\n<\/div>\n<section class=\"post__body__author_info\">\n<div class=\"post__body__author_info__inner\"><img decoding=\"async\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F05%2Fzoe-300.jpg?w=100&amp;cbr=1&amp;q=90&amp;fit=max\" alt=\"Zoe Leung\" class=\"post__body__author_info__avatar\"><\/p>\n<div class=\"post__body__author_info__body\">\n<p>                    Zoe Leung<\/p>\n<p>                                    <span class=\"post__body__author_info__title\">Senior Editor<\/span><\/div>\n<\/div>\n<div class=\"post__body__author_info__bio_wrapper\">\n<p class=\"post__body__author_info__bio\">Zoe Leung is a Senior Editor at Hypebeast, where she has been shaping the publication\u2019s coverage of horology, art, design, and culture since 2023. Her extensive watch reporting spans exclusive manufacture visits with Maisons like Zenith, Jaeger-LeCoultre, and Grand Seiko, as well as insightful conversations with industry leaders and artisans. Beyond watches, she regularly spotlights international creatives and cultural phenomena, utilizing her knowledge of global music and entertainment subcultures to deliver narratives that explore the worldwide influence of contemporary visual storytelling and cross-cultural artistry.<\/p>\n<\/div>\n<\/section>\n<\/footer>\n<\/article>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Footwear<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-07-17T09:03:31Z\">6 Hrs ago<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             284<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Footwear<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-07-17T09:03:31Z\">6 Hrs ago<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Footwear<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-07-17T09:03:31Z\">6 Hrs ago<\/time><\/span><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             284<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<div class=\"post-body-content\">\n<p><strong>Name:<\/strong> Kiko Kostadinov x ASICS US8-S GEL-SJ33<br \/><strong>Colorway:<\/strong> Black Coffee\/Orange Lily, Roasted Coffee\/Bluebell<br \/><strong>SKU:<\/strong> 1203B116.200, 1203B116.201<br \/><strong>MSRP:<\/strong> \u00a524,200 JPY (approx. $149 USD)<br \/><strong>Release Date:<\/strong> July 31<br \/><strong>Where to Buy:<\/strong> ASICS<\/p>\n<p>Curated by Kiko Kostadinov in partnership with ASICS, the newly unveiled US8-S GEL-SJ33 seamlessly bridges 2010s running heritage with avant-garde streetwear aesthetics. Drawing heavy inspiration from the archival GEL-SUPER J33, the updated silhouette features a highly intricate, seamless upper designed to conceptually mimic natural biological membranes. This technical, skin-like construction acts as a flexible second skin, delivering both lightweight support and natural biomechanical movement, which is further stabilized by a robust heel counter and a functional medial strap.<\/p>\n<p>The sneaker is defined by dynamic, striped graphic patterns that create a striking sense of depth and fast-paced motion. The model arrives in two distinct palettes: \u201cBlack Coffee\/Orange Lily,\u201d which grounds deep, earthy tones with vibrant floral-inspired orange accents, and \u201cRoasted Coffee\/Bluebell,\u201d offering a warm, rich brown foundation cut with striking pops of vivid blue.\n<\/p>\n<p>Beneath its complex, technical upper, the US8-S GEL-SJ33 utilizes advanced performance tooling borrowed directly from the GEL-CUMULUS 16. The sole unit is meticulously engineered with a combination of FLUIDRIDE and FLYTEFOAM cushioning technologies, ensuring smooth forward transitions and a plush, comfortable ride. Prominent, visible GEL inserts in both the rearfoot and forefoot provide an architectural, aggressive contrast to the streamlined upper while absorbing the heavy impact of daily wear.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Zoe Leung<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Mai Vo<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In This Article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    ASICSCollaborationKiko KostadinovASICS US8-S GEL-SJ33\n                                                            <\/p><\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/hypebeast.com\/2026\/7\/kiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F17%2Fkiko-kostadinov-by-asics-us8-s-gel-sj33-black-coffee-orange-lily-1203b116-200-roasted-coffee-bluebell-1203b116-201-release-info-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;] Footwear 6 Hrs ago 284 Views 0\u00a0Comments Comments Save Text By Zoe Leung Editor Assistant Mai Vo Share this article In This Article 1 of 14 Dr. Martens\/Wasted Youth 2 of 14 Dr. Martens\/Wasted Youth 3 of 14 Dr. Martens\/Wasted Youth 4 of 14 Dr. Martens\/Wasted Youth 5 of 14 Dr. Martens\/Wasted [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,39],"class_list":["post-2048273","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-hypebeast-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2048273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2048273"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2048273\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2048273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2048273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2048273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}