{"id":2048199,"date":"2026-07-17T13:06:16","date_gmt":"2026-07-17T10:06:16","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2048199"},"modified":"2026-07-17T13:06:16","modified_gmt":"2026-07-17T10:06:16","slug":"claims-about-gta-6-pre-orders-are-incorrect-and-absurd-analyst-firm-says-but-its-still-had-the-strongest-pre-order-campaign-ever-recorded","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2048199","title":{"rendered":"Claims about GTA 6 pre-orders are incorrect and &#8220;absurd&#8221;, analyst firm says, but it&#8217;s still had the &#8220;strongest pre-order campaign ever recorded&#8221;"},"content":{"rendered":"<article class=\"article \" data-ads=\"true\" data-article-type=\"news\" data-article-group=\"news\" data-paywalled=\"false\" data-premium=\"false\" data-sponsored=\"false\" data-type=\"article\">\n<header class=\"article_header\" data-component=\"article-header\">\n<div class=\"breadcrumbs\">\n<nav class=\"nav_breadcrumbs\" data-component=\"nav-breadcrumbs\" aria-label=\"Breadcrumb\">\n<ul class=\"nav-links\">\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/\" data-active=\"false\"><br \/>\n                      Home<br \/>\n                <\/a>\n            <\/li>\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/news\" data-active=\"false\"><br \/>\n                      News<br \/>\n                <\/a>\n            <\/li>\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/games\/grand-theft-auto-vi\" data-active=\"false\"><br \/>\n                      Grand Theft Auto VI<br \/>\n                <\/a>\n            <\/li>\n<\/ul>\n<\/nav><\/div>\n<div class=\"headline_details\" id=\"main-content\">\n<h1 class=\"title\">Claims about GTA 6 pre-orders are incorrect and &#8220;absurd&#8221;, analyst firm says, but it&#8217;s still had the &#8220;strongest pre-order campaign ever recorded&#8221;<\/h1>\n<p class=\"strapline\">Vice knowing you.<\/p>\n<\/p><\/div>\n<div class=\"headline_asset\">\n<figure class=\"headline_image_wrapper\">\n<p>        <img fetchpriority=\"high\" decoding=\"async\" class=\"headline_image\" src=\"https:\/\/assetsio.gnwcdn.com\/gta-boxed.jpg?width=570&amp;quality=85&amp;format=jpg&amp;dpr=3&amp;auto=webp\" alt=\"Protagonist couple from GTA 6 in front of two boxed copies of the game\" loading=\"eager\" data-uri=\"gta-boxed.jpg\" data-lightbox width=\"570\" height=\"321\"><figcaption>\n          <span class=\"attribution\">Image credit: <cite>Eurogamer<\/cite><\/span><br \/>\n        <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"metadata\">\n<div class=\"avatar\">\n<p>    <img loading=\"lazy\" decoding=\"async\" alt=\"Dom Peppiatt avatar\" src=\"https:\/\/assetsio.gnwcdn.com\/pxl_20220402_110941365.portrait_V04meYj.jpg?width=2048&amp;height=2048&amp;fit=bounds&amp;quality=85&amp;format=jpg&amp;auto=webp\" style=\"aspect-ratio: 1\" width=\"1044\" height=\"1130\"><\/p>\n<p>  <img alt=\"Dom Peppiatt avatar\" data-autosize=\"crop_lossy\" data-uri=\"pxl_20220402_110941365.portrait_V04meYj.jpg\" loading=\"lazy\" style=\"aspect-ratio: 1\" width=\"1044\" height=\"1130\">\n<\/div>\n<div class=\"text\">\n<div class=\"byline\">\n                  <span class=\"article_type\" data-slug=\"news\"><br \/>\n                    News<br \/>\n                  <\/span><\/p>\n<p><span class=\"by\">by<\/span> <span class=\"author\"><a href=\"https:\/\/www.eurogamer.net\/authors\/dom-peppiatt\">Dom Peppiatt<\/a><\/span>                    <span class=\"job_title\"><br \/>\n                      Deputy Editorial Director<br \/>\n                    <\/span>\n            <\/div>\n<div class=\"published_at\">\nPublished on <time datetime=\"2026-07-17T13:06:16+00:00\">July 17, 2026<\/time>              <\/div>\n<div class=\"comments\">\n      <a class=\"comments__link comments-bubble\" href=\"https:\/\/www.eurogamer.net\/gta-6-pre-order-numbers-record?view=comments\" rel=\"nofollow\"><br \/>\n          8 comments<br \/>\n      <\/a>\n    <\/div>\n<\/p><\/div>\n<div class=\"mypop-header-wrapper\">\n<p><button class=\"mypop-button button wide\" data-state=\"follow\" data-type=\"tag\" data-uuid=\"7685df9e-22e2-4b0e-a893-03c1781df5f1\" data-name=\"Grand Theft Auto VI\" data-follow-text=\"Follow Grand Theft Auto VI\" data-unfollow-text=\"Following Grand Theft Auto VI\" data-aria-follow-text=\"Follow Grand Theft Auto VI\" data-aria-unfollow-text=\"Following Grand Theft Auto VI\" data-popup=\"true\" data-force-login=\"true\" aria-label=\"Follow Grand Theft Auto VI\" title=\"Follow Grand Theft Auto VI\"><br \/>\n  Follow Grand Theft Auto VI<br \/>\n<\/button>          <\/div>\n<\/p><\/div>\n<\/header>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p>We all knew that <a href=\"https:\/\/www.eurogamer.net\/gta-6-everything-we-know-so-far-9357\">GTA 6<\/a> was going to be big, but new data from a video game market data analyst group suggests Rockstar&#8217;s upcoming sandbox game has already earned in excess of $260m for the company.<\/p>\n<p>According to data shared by <a href=\"https:\/\/newzoo.com\/\">Newzoo<\/a> (via <a href=\"https:\/\/www.videogameschronicle.com\/news\/analytics-firm-says-gta-6-has-the-strongest-pre-order-campaign-on-record-is-on-track-to-sell-37-51-million-in-its-first-week\/\">VGC<\/a>), players spent approximately $180m on digital pre-orders across the US and European markets during the last week of June. Using that data, and mapping it onto player distribution of <a href=\"https:\/\/www.eurogamer.net\/games\/grand-theft-auto-v\">GTA 5<\/a>, Newzoo estimates that the game made $260m in its first week &#8211; that&#8217;ll be $180m from the US and Europe, and a further $80m from other regions around the world.<\/p>\n<p>&#8220;That kicks off the strongest pre-order campaign ever recorded,&#8221; notes Newzoo. If you cast your mind back to 2014, you will remember that GTA 5 made headlines <a href=\"https:\/\/www.eurogamer.net\/grand-theft-auto-5-was-the-uks-biggest-video-game-launch-ever\">for making $1bn in just three days<\/a>. Newzoo thinks GTA 6 will break even that impressive record, with these pre-order figures accounting for just 5.8 percent of sales in the game&#8217;s first week on sale (per the firm&#8217;s figures, at least). As a result, Newzoo estimates GTA 6 will bring in an eye-watering $4.5bn in its first week, selling through around 51m units.<\/p>\n<p>&#8220;Contrary to social media reports, GTA 6 has not done a billion dollars in pre-orders 21 weeks out,&#8221; notes the Newzoo analysis. &#8220;This is absurd. Given how pre-order curves look, nothing ever has and nothing ever will in the near future.<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"1\"><\/span><\/p>\n<p>&#8220;What the data actually shows is $180 million in digital pre-order spend across the US and the five largest European markets in the final week of June, translating to a global opening week of roughly $260 million, with most of the ramp still ahead.<\/p>\n<p>&#8220;Run that figure through the plausible band of preorder curves, and GTA VI is on track to book between $3.25 billion and $5.2 billion in week-one launch revenue. Even at the most conservative reading, namely that GTA 6 front-loads harder than any major title in our dataset, it lands at a tremendous number by any historical standard.&#8221;<\/p>\n<p>It&#8217;s worth noting that GTA 6 will launch on PS5 and Xbox Series X\/S, but not PC (possibly because <a href=\"https:\/\/www.eurogamer.net\/gta-6-rockstar-pc-consoles-release\">Rockstar likes working within the constraints and limitations imposed by console hardware<\/a>, as has been suggested by one former dev). That means, should Rockstar opt for a PC launch later down the line &#8211; as it has with GTA 5 and <a href=\"https:\/\/www.eurogamer.net\/red-dead-redemption-2-walkthrough-guide-4975\">Red Dead Redemption 2<\/a> &#8211; there is another massive market ready and waiting. And, predictably, more money.<\/p>\n<p>If you&#8217;re one of the millions of people giving Rockstar your money later this year, you will be able to play the game on PS5 and Xbox Series X\/S on 19th November &#8211; <a href=\"https:\/\/www.eurogamer.net\/grand-theft-auto-6-preorders-gta6-no-disc\">but you won&#8217;t be playing a physical version of the game<\/a>, even if you pre-order.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"preferred-source\" data-component=\"preferred-source\">\nLove Eurogamer.net? Make us a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.google.com\/preferences\/source?q=https:\/\/www.eurogamer.net\">Preferred Source on Google<\/a> and catch more of our coverage in your feeds.  <\/div>\n<\/article>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p>We all knew that <a href=\"https:\/\/www.eurogamer.net\/gta-6-everything-we-know-so-far-9357\">GTA 6<\/a> was going to be big, but new data from a video game market data analyst group suggests Rockstar&#8217;s upcoming sandbox game has already earned in excess of $260m for the company.<\/p>\n<p>According to data shared by <a href=\"https:\/\/newzoo.com\/\">Newzoo<\/a> (via <a href=\"https:\/\/www.videogameschronicle.com\/news\/analytics-firm-says-gta-6-has-the-strongest-pre-order-campaign-on-record-is-on-track-to-sell-37-51-million-in-its-first-week\/\">VGC<\/a>), players spent approximately $180m on digital pre-orders across the US and European markets during the last week of June. Using that data, and mapping it onto player distribution of <a href=\"https:\/\/www.eurogamer.net\/games\/grand-theft-auto-v\">GTA 5<\/a>, Newzoo estimates that the game made $260m in its first week &#8211; that&#8217;ll be $180m from the US and Europe, and a further $80m from other regions around the world.<\/p>\n<p>&#8220;That kicks off the strongest pre-order campaign ever recorded,&#8221; notes Newzoo. If you cast your mind back to 2014, you will remember that GTA 5 made headlines <a href=\"https:\/\/www.eurogamer.net\/grand-theft-auto-5-was-the-uks-biggest-video-game-launch-ever\">for making $1bn in just three days<\/a>. Newzoo thinks GTA 6 will break even that impressive record, with these pre-order figures accounting for just 5.8 percent of sales in the game&#8217;s first week on sale (per the firm&#8217;s figures, at least). As a result, Newzoo estimates GTA 6 will bring in an eye-watering $4.5bn in its first week, selling through around 51m units.<\/p>\n<p>&#8220;Contrary to social media reports, GTA 6 has not done a billion dollars in pre-orders 21 weeks out,&#8221; notes the Newzoo analysis. &#8220;This is absurd. Given how pre-order curves look, nothing ever has and nothing ever will in the near future.<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"1\"><\/span><\/p>\n<p>&#8220;What the data actually shows is $180 million in digital pre-order spend across the US and the five largest European markets in the final week of June, translating to a global opening week of roughly $260 million, with most of the ramp still ahead.<\/p>\n<p>&#8220;Run that figure through the plausible band of preorder curves, and GTA VI is on track to book between $3.25 billion and $5.2 billion in week-one launch revenue. Even at the most conservative reading, namely that GTA 6 front-loads harder than any major title in our dataset, it lands at a tremendous number by any historical standard.&#8221;<\/p>\n<p>It&#8217;s worth noting that GTA 6 will launch on PS5 and Xbox Series X\/S, but not PC (possibly because <a href=\"https:\/\/www.eurogamer.net\/gta-6-rockstar-pc-consoles-release\">Rockstar likes working within the constraints and limitations imposed by console hardware<\/a>, as has been suggested by one former dev). That means, should Rockstar opt for a PC launch later down the line &#8211; as it has with GTA 5 and <a href=\"https:\/\/www.eurogamer.net\/red-dead-redemption-2-walkthrough-guide-4975\">Red Dead Redemption 2<\/a> &#8211; there is another massive market ready and waiting. And, predictably, more money.<\/p>\n<p>If you&#8217;re one of the millions of people giving Rockstar your money later this year, you will be able to play the game on PS5 and Xbox Series X\/S on 19th November &#8211; <a href=\"https:\/\/www.eurogamer.net\/grand-theft-auto-6-preorders-gta6-no-disc\">but you won&#8217;t be playing a physical version of the game<\/a>, even if you pre-order.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Home News Grand Theft Auto VI Claims about GTA 6 pre-orders are incorrect and &#8220;absurd&#8221;, analyst firm says, but it&#8217;s still had the &#8220;strongest pre-order campaign ever recorded&#8221; Vice knowing you. Image credit: Eurogamer News by Dom Peppiatt Deputy Editorial Director Published on July 17, 2026 8 comments Follow Grand Theft Auto VI We all [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,253],"class_list":["post-2048199","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-eurogamer-net"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2048199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2048199"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2048199\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2048199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2048199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2048199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}