{"id":2048170,"date":"2026-07-17T13:00:11","date_gmt":"2026-07-17T10:00:11","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2048170"},"modified":"2026-07-17T13:00:11","modified_gmt":"2026-07-17T10:00:11","slug":"inside-story-on-the-clothing-and-shoes-arthur-fery-used-during-his-incredible-wimbledon-run","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2048170","title":{"rendered":"Inside story on the clothing and shoes Arthur Fery used during his incredible Wimbledon run"},"content":{"rendered":"<article class=\"ps-article-content rounded-lg lg:mt-5 lg:border lg:border-card lg:bg-card lg:shadow-primary\">\n<header>\n<h1 class=\"py-4 text-xl font-normal text-title sm:text-2xl\">Inside story on the clothing and shoes Arthur Fery used during his incredible Wimbledon run<\/h1>\n<div class=\"my-2 flex items-center justify-between\">\n<div class=\"flex items-center\">\n                        <a href=\"https:\/\/www.tennis365.com\/author\/kevin-palmer\" class=\"text-sm font-normal !text-author\"><br \/>\n                            Kevin Palmer                        <\/a><br \/>\n                        <time class=\"ml-3 text-sm font-normal text-info md:ml-4\" datetime=\"17 Jul 2026 2:00 PM\" data-ps-date=\"17 Jul 2026 2:00 PM\" data-ps-datetime=\"1784293211\"><br \/>\n                            17 Jul 2026 2:00 PM                        <\/time>\n                    <\/div>\n<div class=\"hidden justify-end space-x-4 text-xl sm:flex sm:!opacity-100\">\n                        <a href=\"https:\/\/google.com\/preferences\/source?q=tennis365.com\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><br \/>\n                            <img loading=\"lazy\" decoding=\"async\" class=\"mx-auto !my-0 hidden dark:block h-6\" src=\"https:\/\/www.tennis365.com\/content\/themes\/tennis365-sportsui\/img\/png\/preferred_source_badge_dark.png\" alt=\"Add as a preferred source on Google\" width=\"76\" height=\"24\"><br \/>\n                    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href=\"https:\/\/google.com\/preferences\/source?q=tennis365.com\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><br \/>\n                            <img loading=\"lazy\" decoding=\"async\" class=\"mx-auto !my-0 hidden dark:block h-6\" src=\"https:\/\/www.tennis365.com\/content\/themes\/tennis365-sportsui\/img\/png\/preferred_source_badge_dark.png\" alt=\"Add as a preferred source on Google\" width=\"76\" height=\"24\"><br \/>\n                            <img loading=\"lazy\" decoding=\"async\" class=\"mx-auto !my-0 dark:hidden h-6\" src=\"https:\/\/www.tennis365.com\/content\/themes\/tennis365-sportsui\/img\/png\/preferred_source_badge_light.png\" alt=\"Add as a preferred source on Google\" width=\"76\" height=\"24\"><br \/>\n                        <\/a><br \/>\n                        <button id=\"t365-article-share-btn-hidden\" class=\"mr-2 hidden h-6 w-6 appearance-none border-none !text-share-icon outline-none hover:!text-share-icon-active sm:hidden\" data-title=\"Inside story on the clothing and shoes Arthur Fery used during his incredible Wimbledon run\"><\/p>\n<p>                        <\/button>\n                    <\/div>\n<\/p><\/div>\n<\/header>\n<div class=\"-mx-3 sm:-mx-5 border-b border-page\"><\/div>\n<section>\n<div class=\"-mx-3 sm:-mx-5\">\n<figure class=\"aspect-h-9 aspect-w-16 relative\">\n                                        <img fetchpriority=\"high\" decoding=\"async\" width=\"1320\" height=\"742\" loading=\"eager\" class=\"w-full h-full object-cover object-center !my-0\" src=\"https:\/\/d2me2qg8dfiw8u.cloudfront.net\/content\/uploads\/2026\/07\/Arthur-Fery-celebrates-1320x742.jpg\" alt=\"Pictured: Arthur Fery celebrates\">                <\/figure><figcaption class=\"flex items-center space-x-3 border-b border-mobile-caption px-3 lg:border-caption\">\n<div><\/div>\n<div class=\"my-1.5 break-words !text-xs !text-content\">\n                                Arthur Fery celebrates                            <\/div>\n<\/figcaption><\/div>\n<div class=\"ciam-article-t365\"><!-- Article Start --><\/p>\n<p>When Arthur Fery signed a deal to wear <a href=\"https:\/\/fave.co\/4fqTsX1\">ASICS kit<\/a> as he set out on his journey as a professional tennis player, he could never have imagined the exposure the company would be given in a breakthrough summer of 2026.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>A star turn for the British players at the prestigious pre-Wimbledon event at the Queen\u2019s Club, Fery made it through to the quarter-finals and was a break ahead of Argentina\u2019s Francisco Cerundolo before letting his advantage slip and missing the opportunity to claim the biggest win of his career.<\/p>\n<p>Cerundolo went on to lift the title at Queen\u2019s to highlight how close Fery was came to glory, but he more than made up for that disappointment with a stunning run of success at Wimbledon.<\/p>\n<p><a href=\"https:\/\/www.tennis365.com\/tennis-news\/arthur-fery-rankings-breakthrough-wimbledon-win\">Fery<\/a> leapt up from No 114 in the rankings before his heroics and up to No 36, as he became only the second wild card to reach the semi-finals in a stunning success story that saw him crowned as the new British No 1.<\/p>\n<p>When Fery spoke to Tennis265 about his deal with ASICS, he admitted that feeling good on court was an important part of the armoury he needs to win.<\/p>\n<h2>More Tennis News<\/h2>\n<p><a href=\"https:\/\/www.tennis365.com\/tennis-news\/arthur-fery-confirms-upcoming-schedule-after-incredible-wimbledon-run\">Arthur Fery confirms upcoming schedule after incredible Wimbledon run<\/a><\/p>\n<p><a href=\"https:\/\/www.tennis365.com\/wimbledon\/arthur-fery-reveals-medical-procedure-nose-job-wimbledon-helped\">Arthur Fery reveals medical procedure during Wimbledon that stopped bloody problem<\/a><\/p>\n<p>\u201cYou want to feel comfortable in the clothes you are wearing and the shoes we wear on court at important,\u201d he told us.<\/p>\n<p>\u201cTennis players have issues with blisters and other isses as the movement in our sport is challenging for the foot, so ASICS have come up with shoes that remove those issues.\u201d<\/p>\n<div>\n    <img loading=\"lazy\" decoding=\"async\" class=\"wp-image-165577 size-full\" src=\"https:\/\/d2me2qg8dfiw8u.cloudfront.net\/content\/uploads\/2024\/06\/30154108\/Arthur.Fery_.jpg\" alt=\"Arthur Fery with Tennis365 reporter Kevin Palmer at ASICS House in Wimbledon\" width=\"1024\" height=\"600\"><figcaption class=\"flex items-center space-x-3 border-b border-mobile-caption px-3 lg:border-caption caption-165577\" style=\"margin-top:-8px\">\n<div class=\"my-1.5 break-words !text-xs !text-content\"> Arthur Fery with Tennis365 reporter Kevin Palmer at ASICS House in Wimbledon<\/div>\n<\/figcaption><\/div>\n<p>Fery was bedecked in ASICS clothing and footwear during his impressive run on grass courts and his shoe of choice is the <a href=\"https:\/\/fave.co\/4fqTsX1\">ASICS Solution Speed FF4.<\/a><\/p>\n<p>A new version of a trainer that is one of the most popular with professional players was released earlier this year with the promise to keep you light on your feet. Fast movements feel effortless thanks to a new iteration of Flytefoam cushioning, which has been updated for advanced comfort and propulsion.<\/p>\n<p>The shoe also features a refined, more rigid Speedtruss system in the midsole, delivering improved acceleration and lateral support without adding extra weight.<\/p>\n<p>Lastly, the shoe\u2019s Precision-Sole outsole has been redesigned with new technology to complete a shoe that has been built with the help of some of the game\u2019s biggest names.<\/p>\n<p>Rene Zandbergen is a key figure in the ASICS development team, as he liaises with top players to ensure they get the shoe they need to excel on court.<\/p>\n<p>\u201cWhat I always find really interesting is the passion and the desire they all the players have to get the best shoe when they go onto the court,\u201d Zandbergen told Tennis365.<\/p>\n<p>\u201cI have a passion for footwear and blending these two together is always interesting. I really need to understand from them what they want, what they need, what they want to change. Then my job is to find the solutions.<\/p>\n<p>\u201cSometimes we have to say that a shoe cannot be as flexible as they sometimes want it to be, as that will make it unstable. It is all about finding a balance and trying to give a player everything they want and accepting that it may not always be possible to meet every request. When you sit down with a player, they only want the best and the fun for us is trying to work with them and get them the perfect footwear.\u201d<\/p>\n<p>Men\u2019s tennis shoes and clothing is often easy to find on online tennis stores, but female clothing and especially for junior players, is hard to find.<\/p>\n<p>The brand news ASICS Solution Speed FF4\u2019s comes in a feminine \u2018white\/dusty mauve\u2019 colour scheme, which will be appealing to junior girls.<\/p>\n<p>Durability in this show increased by eyelet loops on the medial side to help prevent the shoelaces from breaking during abrupt movements.<\/p>\n<p>The lack of quality clothing and shoes available for female tennis players is a major hole in the market and ASICS have tried to solve that with the colour scheme the revamped and enhanced Solution Speed FF4.<\/p>\n<p><!-- Article End --><\/div>\n<\/section>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Inside story on the clothing and shoes Arthur Fery used during his incredible Wimbledon run Kevin Palmer 17 Jul 2026 2:00 PM Arthur Fery celebrates When Arthur Fery signed a deal to wear ASICS kit as he set out on his journey as a professional tennis player, he could never have imagined the exposure the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,249],"class_list":["post-2048170","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-tennis365-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2048170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2048170"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2048170\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2048170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2048170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2048170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}