{"id":2046192,"date":"2026-07-16T10:00:00","date_gmt":"2026-07-16T07:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2046192"},"modified":"2026-07-16T10:00:00","modified_gmt":"2026-07-16T07:00:00","slug":"kylie-jenner-phia-and-the-new-push-to-sell-ai-to-women","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2046192","title":{"rendered":"Kylie Jenner, Phia, and the new push to sell AI to women"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/helios-i.mashable.com\/imagery\/articles\/06qCJTwWX34VzPnqPIarnWf\/hero-image.fill.size_1200x675.v1784134163.jpg&#8221;]<\/p>\n<article class=\"mx-auto max-w-5xl\" data-seamless-content data-seamless-title=\"The &apos;girlbossification of AI&apos; enters its influencer era\" data-seamless-slug=\"ai-marketing-women-meta-phia-girlbossification\" data-seamless-canonical-url=\"https:\/\/mashable.com\/life\/ai-marketing-women-meta-phia-girlbossification\" data-seamless-analytics=\"{&quot;page_view_type&quot;:&quot;Standard&quot;,&quot;is_seamless_page&quot;:true,&quot;template&quot;:&quot;article&quot;,&quot;content_type&quot;:&quot;article&quot;,&quot;split_test_identifier&quot;:null,&quot;split_test_variant&quot;:null,&quot;object_uuid&quot;:&quot;06qCJTwWX34VzPnqPIarnWf&quot;,&quot;object_type&quot;:&quot;article&quot;,&quot;title&quot;:&quot;The &apos;girlbossification of AI&apos; enters its influencer era&quot;,&quot;canonical_url&quot;:&quot;https:\/\/mashable.com\/life\/ai-marketing-women-meta-phia-girlbossification&quot;,&quot;full_published_date&quot;:&quot;07\/16\/2026&quot;,&quot;original_published_date&quot;:&quot;07\/16\/2026&quot;,&quot;channel_name&quot;:&quot;Life&quot;,&quot;focus_keyword&quot;:&quot;ai women phia meta&quot;,&quot;story_flags&quot;:&quot;&quot;,&quot;content_source_name&quot;:&quot;Trending Now&quot;,&quot;video_show_name&quot;:&quot;&quot;,&quot;content_source_type&quot;:&quot;Internal - Editorial Series&quot;,&quot;author_name&quot;:&quot;Olivia Tauber&quot;,&quot;day_published&quot;:16,&quot;month_published&quot;:7,&quot;year_published&quot;:2026,&quot;days_since_updated&quot;:0,&quot;weeks_since_updated&quot;:0,&quot;days_since_originally_published&quot;:0,&quot;weeks_since_originally_published&quot;:0,&quot;categories&quot;:&quot;Digital Culture&quot;,&quot;sections&quot;:&quot;Life,Digital Culture&quot;,&quot;tags&quot;:&quot;artificial-intelligence,social-media,celebrities&quot;,&quot;post_lead_type&quot;:&quot;YouTube Video Lead&quot;}\">\n<div class=\"mx-auto max-w-5xl lg:px-8 lg:mx-auto\">\n<header class=\" max-w-7xl z-10 px-4 mt-8 text-primary-400 font-sans mx-auto\">\n<div class=\"flex flex-wrap subtitle-2 \">\n<div class=\"max-w-3xl\">\n<section>\n<div class=\"text-gray-700 subtitle-2 text-uppercase\"><a href=\"https:\/\/mashable.com\" aria-label=\"Navigate to the Home page\">Home<\/a><span class=\"ml-1\">&gt;<\/span><a class=\"ml-1 \" href=\"https:\/\/mashable.com\/life\" aria-label=\"Navigate to the Life category\">Life<\/a><span class=\"ml-1\">&gt;<\/span><a class=\"ml-1 \" href=\"https:\/\/mashable.com\/category\/digital-culture\" aria-label=\"Navigate to the Digital Culture category\">Digital Culture<\/a><\/div>\n<\/section>\n<\/div>\n<\/div>\n<h1 class=\"mt-4 header-100 leading-tight max-w-5xl \">The &#8216;girlbossification of AI&#8217; enters its influencer era<\/h1>\n<div class=\"mt-2 leading-tight md:leading-normal text-xl max-w-4xl \">Celebs, influencers, and Jenners: Inside the AI industry&#8217;s push to attract young women<\/div>\n<div class=\"w-full relative z-10 items-center subtitle-2 mt-8 text-left md:flex md:flex-wrap md:items-center md:space-x-8 \">\n<div class=\"flex relative\">\n                                        \u00a0By\u00a0<\/p>\n<div class=\"inline-block md:relative\" aria-describedby=\"flyout\"><a href=\"https:\/\/mashable.com\/author\/olivia-tauber\" class=\"underline-link\">Olivia Tauber<\/a><\/p>\n<div class=\"absolute left-0 z-top mt-2 md:left-auto md:top-[calc(100%_+_16px)] md:-mt-2\" id=\"flyout\" role=\"tooltip\" aria-label=\"Author Bio Flyout\">\n<div class=\"w-96 max-w-[calc(100vw_-_42px)] bg-white px-4 py-6 md:max-w-[calc(100vw_-_32px)]\">\n<div class=\"flex flex-col items-center md:flex-row md:mb-2 md:space-x-8\">\n<div class=\"flex flex-col justify-center items-center space-y-4 text-center md:flex-row md:justify-start md:space-y-0 md:space-x-3 md:text-left\"><img loading=\"lazy\" decoding=\"async\" class=\"w-14 h-14 rounded-full border border-gray-300\" src=\"https:\/\/helios-i.mashable.com\/imagery\/authors\/04jmnrKTpSW5v1P5zebCqBh\/image.fill.size_700x576.v1781707766.png\" alt=\"Mashable Image\" width=\"700\" height=\"576\"><\/p>\n<div class=\"flex flex-col space-y-1\">\n<div class=\"text-2xl font-semibold leading-tight\">Olivia Tauber<\/div>\n<div class=\"text-lg !mt-0\">Deputy Digital Culture Editor<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mt-2 mb-2 font-normal md:mt-0 line-clamp-7\">\n                Olivia Tauber is the deputy editor of digital culture, covering creators, media, movies, beauty, and more. Based in New York, her work has appeared in The New York Times, Vanity Fair, The Cut, Teen Vogue, Complex, and Interview Magazine. She holds a Master&#8217;s degree in Journalism from NYU and a Bachelor&#8217;s from the University of Michigan. She also runs Fan Mail, a weekly pop-culture newsletter.\n            <\/div>\n<p><a class=\"text-[.875rem] !text-secondary-300 underline\" data-module=\"author-byline\" data-item=\"author-list\" data-element=\"author-name\" data-position=\"1\" href=\"https:\/\/mashable.com\/author\/olivia-tauber\" aria-label=\"&apos;s Full Author Bio\">Read Full Bio<\/a><\/div>\n<\/div>\n<\/div>\n<p>                                                                                                                            \u00a0on\u00a0<time datetime=\"Thu, 16 Jul 2026 10:00:00 +0000\">July 16, 2026<\/time><\/div>\n<div class=\"flex flex-initial content-start mt-4 text-base md:mt-0\"><a href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fmashable.com%2Flife%2Fai-marketing-women-meta-phia-girlbossification\" data-ga-element=\"social-share-link\" data-ga-action=\"social_share_link\" data-ga-position=\"1\" data-ga-label=\"facebook\" data-ga-click aria-label=\"Facebook Share\" class=\"pr-3 hover:text-primary-400\" target=\"_blank\" rel=\"noopener\" title=\"(opens in a new window)\"><span class=\"sr-only\">Share on Facebook<\/span><\/a><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fmashable.com%2Flife%2Fai-marketing-women-meta-phia-girlbossification&amp;text=The+%27girlbossification+of+AI%27+enters+its+influencer+era\" data-ga-element=\"social-share-link\" data-ga-action=\"social_share_link\" data-ga-position=\"2\" data-ga-label=\"twitter\" data-ga-click aria-label=\"Twitter Share\" class=\"px-3 hover:text-primary-400\" target=\"_blank\" rel=\"noopener\" title=\"(opens in a new window)\"><span class=\"sr-only\">Share on Twitter<\/span><\/a><a href=\"https:\/\/share.flipboard.com\/bookmarklet\/popout?v=2&amp;url=https%3A%2F%2Fmashable.com%2Flife%2Fai-marketing-women-meta-phia-girlbossification&amp;title=The+%27girlbossification+of+AI%27+enters+its+influencer+era\" data-ga-element=\"social-share-link\" data-ga-action=\"social_share_link\" data-ga-position=\"3\" data-ga-label=\"flipboard\" data-ga-click aria-label=\"Flipboard Share\" class=\"px-3 hover:text-primary-400\" target=\"_blank\" rel=\"noopener\" title=\"(opens in a new window)\"><span class=\"sr-only\">Share on Flipboard<\/span><\/a><\/div>\n<\/div>\n<\/header>\n<\/div>\n<div class=\"mx-auto max-w-5xl lg:px-8 lg:mx-auto\">\n<div class=\"max-w-7xl px-4 mt-10 text-primary-400 font-sans mx-auto\">\n<div class=\"max-w-5xl \">\n<div id=\"video-container-2enQtsfSMmE\">\n<div class=\"relative\"><img loading=\"lazy\" decoding=\"async\" class=\"w-full\" src=\"https:\/\/helios-i.mashable.com\/imagery\/articles\/06qCJTwWX34VzPnqPIarnWf\/hero-image.fill.size_1248x702.v1784134163.jpg\" alt=\"Teyana Taylor accepts the Icon of the Year award onstage at the BET Awards 2026 held at Peacock Theater on June 28, 2026 in Los Angeles, California\" width=\"1248\" height=\"702\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"px-4 mx-auto max-w-7xl\">\n<hr class=\"mt-12 border-gray-100 border-top\"><\/div>\n<\/div>\n<section id=\"article\" data-autopogo class=\"mt-8 font-serif editor-content\">\n<p>Kylie Jenner&#8217;s latest fashion campaign is selling more than a pair of sunglasses.<\/p>\n<p>In the ad for <a href=\"https:\/\/mashable.com\/category\/meta\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\">Meta<\/a>&#8216;s new <a href=\"https:\/\/mashable.com\/tech\/meta-glasses-new-designs-hands-on\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\">&#8220;Kylie Edition&#8221; AI-powered glasses<\/a>, Jenner moves through an unusually glamorous version of an ordinary morning. She touches up her manicure, looks through her closet, drinks green juice, and briefly inspects the work being done around her home. She eventually slips away from her assistants, drives to a billboard bearing her own face, and spray-paints &#8220;XO Kylie&#8221; across it.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">\ud83c\udfa5: Instagram <a href=\"https:\/\/t.co\/ZzQZ2we0IZ\">pic.twitter.com\/ZzQZ2we0IZ<\/a><\/p>\n<p>&mdash; Kylie Jenner Source (@jennersource97) <a href=\"https:\/\/x.com\/jennersource97\/status\/2069450561196286441?ref_src=twsrc%5Etfw\">June 23, 2026<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Meta&#8217;s fashion-first approach for the <a href=\"https:\/\/www.meta.com\/ai-glasses\/meta-glasses\/kylie-jenner\/\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" title=\"(opens in a new window)\">June 2026 campaign<\/a> extended far beyond the ads, though. The company also introduced 26 combinations of frames, colors, and lenses, launched a dedicated Instagram account, plastered Jenner&#8217;s face on billboards in New York and Los Angeles, and hosted a star-studded launch event. Fashion heavyweights and creators like Law Roach, Nara Smith, and Peggy Gou attended the debut.<\/p>\n<div class=\"mx-auto mt-8 mb-12 w-full max-w-3xl font-sans md:mt-12 md:mb-16 text-primary-400\">\n<div class=\"flex flex-row justify-center text-lg text-center md:text-xl\">\n<hr class=\"mx-auto border border-gray-100\"><strong class=\"py-4 mx-4 w-full min-w-max text-2xl\">You May Also Like<\/strong><\/p>\n<hr class=\"mx-auto border border-gray-100\"><\/div>\n<hr class=\"mx-auto w-full border border-gray-100\"><\/div>\n<p>It&#8217;s clear that this rollout doesn&#8217;t position the glasses, which Meta and Ray-Ban have been selling in some form since 2021, as some complicated new gadget. Instead, it&#8217;s selling them as a fashion accessory&#8230;and <a href=\"https:\/\/mashable.com\/life\/gentle-monster-cool-smart-glasses-google-samsung\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\">a trendy one at that<\/a>.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">me when he buys me the new Kylie meta glasses <a href=\"https:\/\/t.co\/6TOQEzUmrW\">pic.twitter.com\/6TOQEzUmrW<\/a><\/p>\n<p>&mdash; SIXela (@six_machina) <a href=\"https:\/\/x.com\/six_machina\/status\/2076540502091116687?ref_src=twsrc%5Etfw\">July 13, 2026<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Ima get those Kylie meta glasses they teaaaa<\/p>\n<p>&mdash; jordan\ud83d\udc97 (@GGTWOTHREE) <a href=\"https:\/\/x.com\/GGTWOTHREE\/status\/2076763819914002443?ref_src=twsrc%5Etfw\">July 13, 2026<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">The meta glasses hard fr i cant even cap\ud83d\ude2d esp the kylie ones<\/p>\n<p>&mdash; Clari\ud83e\udeb4 (@Clariiigold) <a href=\"https:\/\/x.com\/Clariiigold\/status\/2076698655558443260?ref_src=twsrc%5Etfw\">July 13, 2026<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Meta isn&#8217;t alone in this approach. Tools powered by artificial intelligence have quietly woven themselves into beauty routines, shopping apps, and podcasts, all targeted toward female consumers. <em>The Cut <\/em>called this phenomenon the <a href=\"https:\/\/www.thecut.com\/article\/ai-girlboss-women-reese-witherspoon-mel-robbins.html\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" title=\"(opens in a new window)\">&#8220;Girlbossification of AI&#8221;<\/a> in a May 2026 article, and the marketing tactic is still gaining momentum in the industry.<\/p>\n<p>It isn&#8217;t coincidental. A <a href=\"https:\/\/www.pewresearch.org\/internet\/2026\/06\/17\/the-gender-gap-in-ai\/\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" title=\"(opens in a new window)\">2026 Pew Research Center survey<\/a> found 27 percent of men said they used chatbots daily, compared with 20 percent of women. Men were also more likely to use them for work and to say the technology improved their productivity.<\/p>\n<p><a href=\"https:\/\/leanin.org\/\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" title=\"(opens in a new window)\">Lean In<\/a>, the workplace-empowerment nonprofit founded by former Meta executive Sheryl Sandberg, found a similar divide. Sandberg\u2019s 2013 book of the same name helped define the \u201cgirlboss\u201d era. In the organization\u2019s <a href=\"https:\/\/leanin.org\/report\/women-in-the-workplace\/\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" title=\"(opens in a new window)\">survey<\/a>, 33 percent of men said they used AI daily or constantly at work, compared with 27 percent of women. Men were also more likely to receive encouragement and opportunities to experiment with the technology.<\/p>\n<p>For AI companies, women represent an untapped market \u2014 they know the technology exists but haven&#8217;t woven it into their daily lives. That creates a clear opportunity: build products that integrate AI into activities women already do, like shopping, getting ready, creating content, and managing their day-to-day tasks. <\/p>\n<p>Early demand, according to Meta, suggests the demographic can indeed be accessed this way. At one creator event shortly after the release, every colorway of the Kylie glasses had sold out <a href=\"https:\/\/creators.yahoo.com\/lifestyle\/story\/kylie-meta-glasses-are-already-sold-out-meta-just-won-fashion-tech-195858915.html\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" title=\"(opens in a new window)\">before many reporters arrived<\/a>, while other women at the event were asking for the same frames by name.<\/p>\n<p>The interest extended beyond the room. In the week surrounding the launch, <a href=\"https:\/\/www.glossy.co\/fashion\/glossy-pop-newsletter-how-meta-leveraged-kylie-jenner-peggy-gou-and-substackers-in-its-first-fashion-campaign\/\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" title=\"(opens in a new window)\">Glossy reported data from Dash Social showing<\/a>\u00a0that Meta Glasses generated 275 million social media impressions, 9 million engagements, and 97,000 mentions. Jenner\u2019s 3 dedicated Instagram posts promoting the collection received a combined 5.5 million likes, while the new <a href=\"https:\/\/www.instagram.com\/metaglasses\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" title=\"(opens in a new window)\">@metaglasses<\/a> account approached 100,000 followers within 11 days of going live. <\/p>\n<p>Other celebrities have helped promote the tech, including model and F1 \u201cWAG\u201d Alexandra Saint Mleux, Blackpink\u2019s Jennie, performer Doja Cat, and Oscar-nominated actress <a href=\"https:\/\/www.instagram.com\/p\/DQw3e_1DnFU\/\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" title=\"(opens in a new window)\">Teyana Taylor.<\/a><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Alex &amp; Leo arriving in the paddock today! \ud83d\udc9a <a href=\"https:\/\/t.co\/TMwyqahPVa\">pic.twitter.com\/TMwyqahPVa<\/a><\/p>\n<p>&mdash; daily alexandra leclerc \ud83e\udd8b (@asmleux) <a href=\"https:\/\/x.com\/asmleux\/status\/2073325407961542764?ref_src=twsrc%5Etfw\">July 4, 2026<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">JENNIE becomes the first female celebrity to endorse Meta AI glasses in 2026, surpassing Kylie Jenner<\/p>\n<p>JENNIE released her Meta AI glasses campaign with Rayban in April months before Kylie Jennie released hers with Instagram, becoming one of the pioneering endorsers of the AI\u2026 <a href=\"https:\/\/t.co\/t4kZM0XcFa\">pic.twitter.com\/t4kZM0XcFa<\/a><\/p>\n<p>&mdash; Gloowreyah (@Glowreyahupdate) <a href=\"https:\/\/x.com\/Glowreyahupdate\/status\/2071559550814048397?ref_src=twsrc%5Etfw\">June 29, 2026<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">ok the new <a href=\"https:\/\/x.com\/Meta?ref_src=twsrc%5Etfw\">@Meta<\/a> glasses designed by <a href=\"https:\/\/x.com\/KylieJenner?ref_src=twsrc%5Etfw\">@KylieJenner<\/a> are actually cute!! I got the tortoiseshell ones <a href=\"https:\/\/t.co\/KXlXqtg6pA\">pic.twitter.com\/KXlXqtg6pA<\/a><\/p>\n<p>&mdash; JARRY LEE (@jarry) <a href=\"https:\/\/x.com\/jarry\/status\/2075618804386980164?ref_src=twsrc%5Etfw\">July 10, 2026<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/x.com\/hashtag\/dojacat?src=hash&amp;ref_src=twsrc%5Etfw\">#dojacat<\/a> x <a href=\"https:\/\/x.com\/hashtag\/raybanmeta?src=hash&amp;ref_src=twsrc%5Etfw\">#raybanmeta<\/a> <\/p>\n<p>This new collaboration featuring Doja Cat showcases the Ray-Ban style glasses with technology from Meta. <a href=\"https:\/\/t.co\/VqWjWbcx3q\">pic.twitter.com\/VqWjWbcx3q<\/a><\/p>\n<p>&mdash; Doja Cat Data (@DojaCatData) <a href=\"https:\/\/x.com\/DojaCatData\/status\/1985404999468228976?ref_src=twsrc%5Etfw\">November 3, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Together, those efforts place the glasses in front of audiences that care as much (or more) about who is wearing them as the technology inside, helping the product circulate online like any other popular accessory. <\/p>\n<h2>Influencers offer another opportunity for AI companies<\/h2>\n<p>Influencers are another marketing conduit for AI products \u2014 as seen through the beauty AI company, <a href=\"https:\/\/www.swanbeauty.com\/?srsltid=AfmBOooGo4XWk1gjNvkaKs1hlIIOd_nHmr1wxeaAJJ2c3b_S3-NF_Uon\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" title=\"(opens in a new window)\">Swan Beauty<\/a>.<\/p>\n<p>The startup sells a $795 smart mirror that can analyze a user&#8217;s skin, recommend products, guide makeup application, and record content. Though it&#8217;s been available since 2023, the company shot to internet fame after placing the mirror in the center of an event that young women were probably going to watch anyway. <\/p>\n<p>Back in April 2026, Swan AI <a href=\"https:\/\/www.tiktok.com\/@acquiredstyle\/video\/7631975659438411021?lang=en\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" title=\"(opens in a new window)\">flew content creator Brigette Pheloung<\/a> \u2014 better known online as <a href=\"https:\/\/www.instagram.com\/acquired.style\/?hl=en\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" title=\"(opens in a new window)\">Acquired Style<\/a> \u2014 and 16 of her closest friends to a villa in St. Barth&#8217;s for a bachelorette weekend dubbed &#8220;Acquired A Husband.&#8221; <\/p>\n<p>Pheloung and her twin sister Danielle (also an influencer) documented the trip across social media, where the mirror made appearances alongside coordinated outfits, makeup routines, friendship content, and a private plane. Several guests, including Lauren Wolfe and Kit Keenan, were creators with substantial followings of their own.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">every time I see an artist I thought was cool do a sponsored post for an AI company an angel loses its wings \ud83d\udc94<\/p>\n<p>&mdash; rachel bochner (@rachel_bochner) <a href=\"https:\/\/x.com\/rachel_bochner\/status\/2077210456641405233?ref_src=twsrc%5Etfw\">July 15, 2026<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>The exposure paid off. <a href=\"https:\/\/www.inc.com\/victoria-salves\/forget-brand-trips-why-an-ai-mirror-company-sponsored-an-influencers-bachelorette-instead\/91339444\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" title=\"(opens in a new window)\">The company reported<\/a> its TikTok profile views rose by 140,000 percent and saw a 650 percent week-over-week increase in mirror sales, a 4,535 percent increase in<a href=\"https:\/\/apps.apple.com\/us\/app\/swan-beauty\/id1641229945\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" title=\"(opens in a new window)\"> iOS app downloads<\/a>, and a 4,900 percent increase in subscriptions following the trip.<\/p>\n<p>Like Meta\u2019s Kylie campaign, the partnership pitched the product as both aspirational and accessible (well, as accessible as a $795 mirror can be). <\/p>\n<p>Entrepreneurs Phoebe Gates (daughter of Bill Gates) and Sophia Kianni have also found a different way to market their AI shopping platform, Phia, to female consumers: by creating a parallel podcast targeting entrepreneurial women. <\/p>\n<section aria-label=\"Newsletter Sign-Up\" class=\"relative invisible my-12 mx-auto w-full max-w-3xl md:my-16 ziff-component accent-cut-for-gradient-bg accent-cut-border-for-gradient-bg bg-gradient-fuchsia-secondary p-[2px]\">\n<div class=\"absolute left-8 px-2 font-sans text-lg font-bold leading-8 bg-white top-[-15px]\"><span class=\"text-gradient-fuchsia-secondary\">Mashable Trend Report<\/span><\/div>\n<div class=\"p-8 bg-white md:p-10\">\n<div class=\"flex flex-col mx-auto font-sans\" data-ga-impression data-ga-category=\"newsletters\" data-ga-module=\"incontent_nl_signup\" data-ga-label=\"trend-report\">\n<div class=\"font-bold leading-tight text-left md:leading-8 header-300\">Decode what\u2019s viral, what\u2019s next, and what it all means.<\/div>\n<div class=\"mt-2 leading-tight text-left bg-white md:mt-0 md:leading-8 header-600\">Sign up for Mashable\u2019s weekly Trend Report newsletter.<\/div>\n<div class=\"mt-4 font-sans text-xs leading-normal text-left subtitle-1\">\n                    By clicking Sign Me Up, you confirm you are 16+ and agree to our <a href=\"https:\/\/www.ziffdavis.com\/terms-of-use\" class=\"underline text-secondary-300 hover:text-primary-400\" target=\"_blank\" rel=\"noopener\" title=\"(opens in a new window)\">Terms of Use<\/a> and <a href=\"https:\/\/www.ziffdavis.com\/ztg-privacy-policy\" class=\"underline text-secondary-300 hover:text-primary-400\" target=\"_blank\" rel=\"noopener\" title=\"(opens in a new window)\">Privacy Policy<\/a>.\n                <\/div>\n<\/div>\n<div class=\"py-1 mx-auto max-w-xl text-center\">\n<div class=\"header-300\">Thanks for signing up!<\/div>\n<\/div>\n<\/div>\n<\/section>\n<p>The former Stanford roommates launched <a href=\"https:\/\/phia.com\/\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" title=\"(opens in a new window)\">Phia<\/a> in April 2025. Its browser extension and app help shoppers compare prices, find secondhand alternatives, and estimate whether an item is likely to retain its resale value. The company says it has since reached 1.5 million users and partnered with 9,600 brands.<\/p>\n<p>Phia\u2019s public identity, however, extends well beyond the shopping tool. Gates and Kianni also host <a href=\"https:\/\/www.youtube.com\/@theburnoutspodcast\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" title=\"(opens in a new window)\"><em>The Burnouts<\/em><\/a>, a weekly podcast about building a company in their 20s while navigating friendship, dating, money, and, as the title suggests, burnout.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Phoebe Gates &amp; Karlie Kloss talk about being female STEM entrepreneurs. \ud83d\udc69\u200d\ud83d\udcbb\ud83d\udcaf <a href=\"https:\/\/t.co\/iuj2noc7gp\">pic.twitter.com\/iuj2noc7gp<\/a><\/p>\n<p>&mdash; Beanie\ud83d\udc7e (@CoCoKruszynski) <a href=\"https:\/\/x.com\/CoCoKruszynski\/status\/2007566639529680960?ref_src=twsrc%5Etfw\">January 3, 2026<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Guests have included Paris Hilton, Kris Jenner, Chelsea Handler, and Karlie Kloss. <\/p>\n<p>This forward-facing, founder-focused approach has made Gates and Kianni part of Phia\u2019s appeal. Listeners follow their friendship, the company\u2019s growth, and the complications of building both at the same time. Their profiles have risen alongside the startup \u2014 the pair were named to the TIME100 Next list, and they both received Forbes 30 Under 30 recognition. <\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">karlie kloss, phoebe gates, and wame jallow last night at the premiere of \u2018everybody\u2019s fight\u2019 <a href=\"https:\/\/t.co\/lGJRQUBts9\">pic.twitter.com\/lGJRQUBts9<\/a><\/p>\n<p>&mdash; karlie kloss archive (@archiveofkloss) <a href=\"https:\/\/x.com\/archiveofkloss\/status\/1848734647871807917?ref_src=twsrc%5Etfw\">October 22, 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>That cultural reach has helped the start-up <a href=\"https:\/\/www.vogue.com\/article\/is-phoebe-gatess-phia-the-most-celeb-backed-shopping-startup-of-all-time\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" title=\"(opens in a new window)\">attract serious funding<\/a> \u2014 and serious scandal (more on this below). The company raised a $35.5 million Series A in 2026, bringing its total funding to $43.5 million. Its backers include a litany of famous women: Khlo\u00e9 Kardashian, Mindy Kaling, Sydney Sweeney, Paris Hilton, Alix Earle, Jessica Alba, Priyanka Chopra Jonas, and Rachel Zoe (to name a few). Gates told <em>Vogue<\/em> that Phia deliberately sought out cultural figures who &#8220;reflected the customers it wanted to reach.&#8221; <\/p>\n<p>Celebrity can be appealing \u2014 and many prominent women are using their own platforms to encourage followers to adopt the technology through both organic and paid promotion. <\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">I\u2019m fine with just ignoring reese witherspoon, sandra bullock and anyone else who tries to give us a girlboss argument for AI<\/p>\n<p>&mdash; jourdain searles (@judysquirrels) <a href=\"https:\/\/x.com\/judysquirrels\/status\/2045148853515481414?ref_src=twsrc%5Etfw\">April 17, 2026<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">How many truckloads of money did Reese Witherspoon and Sandra Bullock get to promote that generative AI evil? The whole world laughs at them for how credible they are. Wait a minute, wasn&#39;t Witherspoon also an NFT evangelist? \ud83e\udd23 <a href=\"https:\/\/t.co\/XF2KWZINHN\">https:\/\/t.co\/XF2KWZINHN<\/a><\/p>\n<p>&mdash; Cinephilia, anti-authoritarianism, &amp; fuck AI (@CCinephilia) <a href=\"https:\/\/x.com\/CCinephilia\/status\/2045187364838834479?ref_src=twsrc%5Etfw\">April 17, 2026<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Reese Witherspoon became one of the loudest voices back in April, when she told her 30 million Instagram followers in a (now-deleted) Instagram post that only three of the 10 women in her book club had tried AI, and just one felt confident using it. Critics accused her of repackaging pressure to adopt the technology as empowerment, particularly after her company, Hello Sunshine, partnered with Purdue University on AI courses for young women. <\/p>\n<p>She also <a href=\"https:\/\/variety.com\/2025\/film\/news\/reese-witherspoon-women-ai-hollywood-1236504755\/\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" title=\"(opens in a new window)\">told <em>Glamour<\/em><\/a>\u00a0in September 2025, \u201cIt\u2019s so, so important that women are involved in AI because it will be the future of filmmaking&#8230;you can be sad and lament it all you want, but the change is here.&#8221;<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">\ud83d\udd2eHigh signal that we\u2019re moving into the early majority adoption territory.<\/p>\n<p>Reese Witherspoon just posted this to her follower <\/p>\n<p>\u201cWell\u2026I\u2019ve decided it\u2019s TIME. The AI revolution has begun, and I need to learn as much as I possibly can about AI and share it with all of you. Also,\u2026 <a href=\"https:\/\/t.co\/FL3RTaq2hq\">pic.twitter.com\/FL3RTaq2hq<\/a><\/p>\n<p>&mdash; Linus \u2726 Ekenstam (@LinusEkenstam) <a href=\"https:\/\/x.com\/LinusEkenstam\/status\/2044650546095652978?ref_src=twsrc%5Etfw\">April 16, 2026<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Mel Robbins made a similar case through a paid partnership with Microsoft Copilot. She encouraged women, in an Instagram post that was also deleted, to use the chatbot to organize their finances by uploading bank statements, bills, and debt information. She also filmed a podcast episode about the topic, interviewing AI leader Allie K. Miller titled, <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/how-to-use-ai-to-make-money-save-time-and-be-more-productive\/id1646101002?i=1000735432122\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" title=\"(opens in a new window)\">&#8220;How to Use AI to Make Money, Save Time, and Be More Productive&#8221;<\/a>.<\/p>\n<p>Privacy experts and social media users quickly filled the comments warning against sharing sensitive records without understanding the risks, and Robbins later clarified she should have explained those risks more clearly.<\/p>\n<p>Other celebrities have presented AI less as a career requirement than as an unavoidable part of modern life. Sandra Bullock <a href=\"https:\/\/www.instagram.com\/p\/DXNckFvkecA\/?__d=1%2F%3Fhidemenu%3Dtrue%3Cbr%3E%EB%AF%B8%EC%84%B8%EC%8A%A4\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" title=\"(opens in a new window)\">has urged people<\/a> to understand the technology and find constructive ways to use it. Demi Moore <a href=\"https:\/\/x.com\/DEADLINE\/status\/2054187215811416289\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" title=\"(opens in a new window)\">made a similar argument<\/a> at the Cannes Film Festival, saying, \u201cAI is here. To fight it is a battle that we will lose,\u201d and urging people to find better ways to work with the technology. <\/p>\n<p>Paris Hilton has dove deep into the AI waters: she was Android\u2019s first \u201cicon-in-residence,\u201d using Gemini Canvas to build Iconic Ideas, uses an AI model trained on her past interviews, appearances, and creative work to help develop new ideas and content, and hosted an Android Innovation Challenge where young women used AI tools to create apps aimed at improving their lives or communities. <\/p>\n<p>Even <a href=\"https:\/\/www.instagram.com\/p\/DYIfzs6DEO1\/?img_index=1\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" title=\"(opens in a new window)\">Sophia Moruso<\/a>, the entrepreneur who helped popularize the term \u201cgirlboss,\u201d has called on more women to begin using AI.<\/p>\n<div class=\"related-stories\" data-ga-impression data-ga-module=\"related_stories\" data-ga-element=\"related_stories_link\" data-ga-item=\"title\">\n<div class=\"flex flex-row items-center\">\n<hr>\n<div class=\"px-4 mx-auto mt-0 w-full max-w-3xl font-sans text-2xl font-bold tracking-normal leading-normal text-center whitespace-nowrap shrink\">Related Stories<\/div>\n<hr>\n<\/div>\n<ul>\n<li><a href=\"https:\/\/mashable.com\/life\/kylie-jenner-meta-ai-glasses-reactions\" data-ga-click data-ga-label=\"$text\" data-ga-action=\"related_stories\" data-ga-position=\"1\">Kylie Jenner&#8217;s Meta AI glasses have the internet split<\/a><\/li>\n<li><a href=\"https:\/\/mashable.com\/tech\/meta-glasses-new-designs-hands-on\" data-ga-click data-ga-label=\"$text\" data-ga-action=\"related_stories\" data-ga-position=\"2\">Kylie Jenner Wearables? Hands-On With the New Meta Glasses<\/a><\/li>\n<li><a href=\"https:\/\/mashable.com\/tech\/nine-new-emoji-revealed\" data-ga-click data-ga-label=\"$text\" data-ga-action=\"related_stories\" data-ga-position=\"3\">Meet the 9 new emoji to help sum up 2026<\/a><\/li>\n<\/ul>\n<\/div>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">.<a href=\"https:\/\/x.com\/ParisHilton?ref_src=twsrc%5Etfw\">@ParisHilton<\/a>, founder of <a href=\"https:\/\/x.com\/ParivieBeauty?ref_src=twsrc%5Etfw\">@ParivieBeauty<\/a>, shares her unique approach to using AI in her creative work. <\/p>\n<p>&quot;I&#39;ve actually been having an AI trained model, Paris Hilton one&#8230;\u201d<\/p>\n<p>\u201cIt\u2019s  studied every single thing I\u2019ve done, everywhere I\u2019ve been, every interview I\u2019ve done.\u201d<\/p>\n<p>\u201cIt\u2019s\u2026 <a href=\"https:\/\/t.co\/dDyJ88ZzOT\">pic.twitter.com\/dDyJ88ZzOT<\/a><\/p>\n<p>&mdash; The Information (@theinformation) <a href=\"https:\/\/x.com\/theinformation\/status\/1983577397938012331?ref_src=twsrc%5Etfw\">October 29, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@cnbc\/video\/7629487202870824206\" data-video-id=\"7629487202870824206\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@cnbc\" href=\"https:\/\/www.tiktok.com\/@cnbc?refer=embed\">@cnbc<\/a> <\/p>\n<p>Actress Sandra Bullock said at the <a title=\"cnbcchangemakers\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/cnbcchangemakers?refer=embed\">#CNBCChangemakers<\/a> Summit on Thursday that we have to &#8220;observe&#8221; and &#8220;understand&#8221; AI. &#8220;We have to use it in a really constructive and creative way,&#8221; Bullock said. &#8220;Make it our friend &#8230; I mean we have to be incredibly cautious and aware of it because there are people who will use it for evil and not good. But I do feel that there&#8217;s a place for it.&#8221;<\/p>\n<p> <a target=\"_blank\" title=\"\u266c original sound - cnbc - cnbc\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-cnbc-7629487230881467149?refer=embed\">\u266c original sound &#8211; cnbc &#8211; cnbc<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/x.com\/hashtag\/CannesFilmFestival?src=hash&amp;ref_src=twsrc%5Etfw\">#CannesFilmFestival<\/a> jury member Demi Moore on AI: \u201cAI is here. To fight it, is a battle that we will lose. To find ways that we can work with it, I think is a more valuable path\u201d <a href=\"https:\/\/t.co\/DjevYMxTIP\">pic.twitter.com\/DjevYMxTIP<\/a><\/p>\n<p>&mdash; Deadline (@DEADLINE) <a href=\"https:\/\/x.com\/DEADLINE\/status\/2054187215811416289?ref_src=twsrc%5Etfw\">May 12, 2026<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>The messages are different, but the promises are broadly the same: AI can help women work faster, manage their money, create more content, and protect the societal progress they have already made. <\/p>\n<p>\u201cThese differences \u2014 which are not that small, but are smallish now\u2014will compound over time, which is why we think it\u2019s so important for people to understand them and acknowledge them,\u201d Sandberg <a href=\"https:\/\/www.fastcompany.com\/91521751\/sheryl-sandbergs-lean-in-is-fighting-the-gender-gap-in-ai-adoption\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" title=\"(opens in a new window)\">told <em>Fast Company<\/em><\/a> back in April. <\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">She&#39;s not wrong at all. Almost every adult in my life, including my parents, could learn more about AI and how to use it to help them out day-to-day or at work.<\/p>\n<p>&mdash; Ali Romman (@aliromman) <a href=\"https:\/\/x.com\/aliromman\/status\/2056391518089297948?ref_src=twsrc%5Etfw\">May 18, 2026<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>These celebrities may be selling different products, partnerships, or personal philosophies, but they&#8217;re all peddling AI less like a specialized technology and more like another skill all women should add to their lives. &#8220;Evolve or get left behind,&#8221; as the saying goes.<\/p>\n<h2>Not everyone is taking the bait<\/h2>\n<p>The effort to make AI feel fashionable, useful, and accessible hasn&#8217;t eliminated the fact that many women still approach it with caution \u2014 and for good reason. <\/p>\n<p>Privacy, job displacement, misinformation, bias, and the rapid pace of development continue to shape how people view the technology. <a href=\"https:\/\/www.pewresearch.org\/internet\/2026\/06\/17\/the-gender-gap-in-ai\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" title=\"(opens in a new window)\">A 2026 study<\/a> found that women were roughly twice as likely to expect AI to harm them personally as they were to anticipate any benefits.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Hire all the models &amp; celebs you want for ads, put the covert surveillance tech in rayban frames, the meta pervert glasses will never be cool<\/p>\n<p>&mdash; Harriet Williamson (@harriepw) <a href=\"https:\/\/x.com\/harriepw\/status\/2077125619914002928?ref_src=twsrc%5Etfw\">July 14, 2026<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">genuine question why so many celebrities endorse these meta glasses? their privacy was invaded so many times that they don\u2019t care about others privacy now??<\/p>\n<p>&mdash; paulina (@jonginsrei) <a href=\"https:\/\/x.com\/jonginsrei\/status\/2076656697808982314?ref_src=twsrc%5Etfw\">July 13, 2026<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Hot girls dont use ai <a href=\"https:\/\/t.co\/rCEWny53E3\">https:\/\/t.co\/rCEWny53E3<\/a><\/p>\n<p>&mdash; virgin loser (@stonershelb) <a href=\"https:\/\/x.com\/stonershelb\/status\/1989818278542545404?ref_src=twsrc%5Etfw\">November 15, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Those concerns aren&#8217;t hypothetical, especially when AI shows up in sunglasses, beauty tools, or shopping apps.<\/p>\n<p>Meta glasses, for example, can take photos and videos from the wearer\u2019s point of view, raising privacy concerns, especially amongst women: <a href=\"https:\/\/mashable.com\/article\/meta-ray-ban-glasses-are-making-it-easier-to-film-strangers-for-content\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\">some male creators<\/a> have used the glasses to secretly film women in public and then uploaded the footage for content. <\/p>\n<p>Meta has also faced reports of users deliberately hiding the small white light that turns on during recording, and you don&#8217;t have to look far for ways to circumvent this crucial privacy feature. The company has addressed these concerns and, in July,\u00a0<a href=\"https:\/\/mashable.com\/tech\/meta-glasses-privacy-recording-light\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\">announced another update<\/a>\u00a0that shuts off the camera if the light has been damaged or tampered with. Still, concerns persist.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">If you are removing lights from meta glasses you genuinely need to get banned from society <a href=\"https:\/\/t.co\/ggoFWzu0Kr\">https:\/\/t.co\/ggoFWzu0Kr<\/a><\/p>\n<p>&mdash; \ud835\uddd5\ud835\uddff\ud835\uddf2\ud835\uddf2\ud835\ude07\ud835\ude06\u2019\ud83e\udd89 (@OvOBrezzzy) <a href=\"https:\/\/x.com\/OvOBrezzzy\/status\/2074986837974634673?ref_src=twsrc%5Etfw\">July 8, 2026<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Phia has <a href=\"https:\/\/mashable.com\/life\/phia-phoebe-gates-affiliate-shopping\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\">also faced scrutiny,<\/a> especially in the past week. A July 9 <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2026-07-09\/gates-heir-s-shopping-app-took-credit-for-sales-it-didn-t-drive\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" title=\"(opens in a new window)\"><em>Bloomberg<\/em><\/a> investigation found that the extension could insert Phia\u2019s affiliate tracking information into purchases the company had not helped generate. In some tests, it replaced the referral code belonging to the publisher or advertisement that originally sent the shopper to the retailer. That could allow Phia to receive credit, and potentially a commission, for a sale driven by someone else.<\/p>\n<p><a href=\"https:\/\/impact.com\/\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" title=\"(opens in a new window)\">Impact.com<\/a>, one of the affiliate platforms used by Phia, suspended the company while it reviewed the activity. Phia said the behavior resulted from code introduced in a recent update, affected only a subset of users, and was fixed after the company was alerted. But it was already too late, as the revelation quickly spread across social media, where users questioned whether Phia\u2019s explanation was enough to restore trust.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">The thing with Phia too is the founders seem to spend a significant amount of their time running a podcast<\/p>\n<p>I\u2019m more convinced a lot of Gen Z wants to play pretend founder &amp; are shooting for fame &amp; attention instead of all the brick by brick work<\/p>\n<p>&mdash; High Yield Harry (@HighyieldHarry) <a href=\"https:\/\/x.com\/HighyieldHarry\/status\/2075642613936402530?ref_src=twsrc%5Etfw\">July 10, 2026<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Here\u2019s how the actual Phia investors responded when they heard yesterday\u2019s news:<\/p>\n<p>\u201cSomeone pour me up a double shot of whiskey\u201d -Shaboozey <\/p>\n<p>\u201cDon\u2019t let me don\u2019t let me don\u2019t let me down. Don\u2019t let me down\u201d -The Chainsmokers<\/p>\n<p>\u201cYou thought I was feeling you? Nah\u201d -Ice Spice <a href=\"https:\/\/t.co\/18KHhYzOID\">pic.twitter.com\/18KHhYzOID<\/a><\/p>\n<p>&mdash; Sara Mauskopf (@sm) <a href=\"https:\/\/x.com\/sm\/status\/2075966521810284893?ref_src=twsrc%5Etfw\">July 11, 2026<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Phoebe Gates was stealing.<\/p>\n<p>This is why the founder that can afford to quit their day job, does NOT  necessarily have skin in the game vs the founder that is moonlighting and risking the day job \u2014 a day job that if they lose they won\u2019t be able to eat or pay for a roof over their\u2026 <a href=\"https:\/\/t.co\/LFsHNk0DLD\">https:\/\/t.co\/LFsHNk0DLD<\/a><\/p>\n<p>&mdash; Katerina Dimitratos (@KDimitratos) <a href=\"https:\/\/x.com\/KDimitratos\/status\/2075979349300273465?ref_src=twsrc%5Etfw\">July 11, 2026<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Bill Gates daugther\u2019s shopping app Phia cheating is:<\/p>\n<p>A) Coincidence \/ bad luck;<\/p>\n<p>B) Testament to unique business acumen that runs in the family; <\/p>\n<p>C) Business as usual in online sales and marketing; <\/p>\n<p>D) Other? <a href=\"https:\/\/t.co\/IMUFt87YY5\">pic.twitter.com\/IMUFt87YY5<\/a><\/p>\n<p>&mdash; Dovydas Vitkauskas (@Dovydas44444) <a href=\"https:\/\/x.com\/Dovydas44444\/status\/2075966868012007582?ref_src=twsrc%5Etfw\">July 11, 2026<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Though, some also defended Gates as a 23-year-old, first-time founder.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">The media would be fawning over Phoebe Gates if she were another socialite influencer partying, walking red carpets and living off her famous surname. Instead, she\u2019s building a company, so every misstep becomes a story. At a time when trad wife and sugar baby lifestyles are\u2026 <a href=\"https:\/\/t.co\/YFrNG959z9\">https:\/\/t.co\/YFrNG959z9<\/a><\/p>\n<p>&mdash; \ud835\udc46\u210e\ud835\udc4e\ud835\udc5f\ud835\udc4e\ud835\udc5b\ud835\udc66\ud835\udc4e \u00b7 (@sharanyaxo) <a href=\"https:\/\/x.com\/sharanyaxo\/status\/2075642319093772597?ref_src=twsrc%5Etfw\">July 10, 2026<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">I think people are giving Phoebe Gates far less grace than they&#39;d give almost any other first-time founder.<\/p>\n<p>Remember this is the same industry which is known for these dark patterns, like honey and no one here shamed the honey founders when they did it. Only a lawsuit was filed\u2026 <a href=\"https:\/\/t.co\/UFSrcdhfhc\">https:\/\/t.co\/UFSrcdhfhc<\/a><\/p>\n<p>&mdash; Siddhartha Saxena (@siddsax) <a href=\"https:\/\/x.com\/siddsax\/status\/2075934838075601375?ref_src=twsrc%5Etfw\">July 11, 2026<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Swan has also raised questions: an<a href=\"https:\/\/www.allure.com\/story\/swan-beauty-ai-mirror-review-photos\" target=\"_blank\" data-ga-click=\"1\" data-ga-label=\"$text\" data-ga-item=\"text-link\" data-ga-module=\"content_body\" title=\"(opens in a new window)\"><em>Allure<\/em><\/a>reviewer discovered that the mirror counted her smile lines and under-eye lines as wrinkles, which lowered her skin score before suggesting ingredients and products. She wrote that the product, in some ways, lowered her self-esteem.<\/p>\n<p>The app\u2019s own disclosures say it may collect personal information, photographs, videos, and other user data, adding another concern to a device that already combines facial analysis, personalized advertising, shopping, and content creation.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">I&#39;m here to talk about something serious, please read and pay attention. There&#39;s a brand called SWAN Beauty that is selling an $800 AI-mirror that records and scans your face, gives you a score, and recommends products to &quot;improve your score&quot; to buy on the mirror. What the hell <a href=\"https:\/\/t.co\/st3Drifo5j\">pic.twitter.com\/st3Drifo5j<\/a><\/p>\n<p>&mdash; kiki \u2600\ufe0f \ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f\u26bd\ufe0f (@kikibats) <a href=\"https:\/\/x.com\/kikibats\/status\/2054185736140726615?ref_src=twsrc%5Etfw\">May 12, 2026<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>None of those concerns means these AI products have no use. Meta\u2019s glasses offer translation, communication, and accessibility features. Phia can help shoppers compare prices. Swan can guide users through makeup tutorials and track changes in their skin. <\/p>\n<p>But as AI is packaged for women in prettier and more familiar ways, the question is whether products are actually making women&#8217;s lives better&#8230;or simply finding a better way to sell to them.<\/p>\n<section class=\"mx-auto max-w-7xl\">\n<div class=\"flex flex-wrap mt-8 w-full font-sans subtitle-2 editor-content\">\n<p><span class=\"mr-1.5 font-sans font-bold\">Topics<\/span><a class=\"underline-link hover:no-underline text-secondary-300 mr-1.5\" href=\"https:\/\/mashable.com\/category\/artificial-intelligence\" aria-label=\"Navigate to the Artificial Intelligence tag\" data-ga-click data-ga-label=\"$text\">Artificial Intelligence<\/a><a class=\"underline-link hover:no-underline text-secondary-300 mr-1.5\" href=\"https:\/\/mashable.com\/category\/social-media\" aria-label=\"Navigate to the Social Media tag\" data-ga-click data-ga-label=\"$text\">Social Media<\/a><a class=\"underline-link hover:no-underline text-secondary-300 \" href=\"https:\/\/mashable.com\/category\/celebrities\" aria-label=\"Navigate to the Celebrities tag\" data-ga-click data-ga-label=\"$text\">Celebrities<\/a><\/p>\n<\/div>\n<\/section>\n<\/section>\n<section class=\"mx-auto mt-12 max-w-3xl border-t border-gray-200 border-solid\">\n<div class=\"py-8 w-full\">\n<div class=\"flex flex-col items-center pb-8 border-b border-gray-200 md:flex-row md:space-x-8\">\n<div class=\"flex flex-col justify-center items-center space-y-4 text-center md:flex-row md:justify-start md:space-y-0 md:space-x-6 md:text-left\"><img decoding=\"async\" class=\"w-24 h-24 rounded-full border border-gray-200\" src=\"https:\/\/helios-i.mashable.com\/imagery\/authors\/04jmnrKTpSW5v1P5zebCqBh\/image.fill.size_100x100.v1781707766.png\" alt=\"Mashable Image\" width=\"100\" height=\"100\" loading=\"lazy\"><\/p>\n<div class=\"flex flex-col space-y-2\">\n<div class=\"w-full font-bold header-200\">Olivia Tauber<\/div>\n<div class=\"w-full text-xl font-bold\">Deputy Digital Culture Editor<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mx-0 max-w-3xl font-serif editor-content\">\n<p>Olivia Tauber is the deputy editor of digital culture, covering creators, media, movies, beauty, and more. Based in New York, her work has appeared in The New York Times, Vanity Fair, The Cut, Teen Vogue, Complex, and Interview Magazine. She holds a Master&#8217;s degree in Journalism from NYU and a Bachelor&#8217;s from the University of Michigan. She also runs Fan Mail, a weekly pop-culture newsletter.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"my-16 mx-auto max-w-xl text-center\"><img decoding=\"async\" class=\"mx-auto\" src=\"https:\/\/mashable.com\/images\/seamless-keep-scrolling.png\" alt=\"Mashable Potato\"><\/div>\n<\/article>\n<p>[analyse_source url=&#8221;https:\/\/mashable.com\/life\/ai-marketing-women-meta-phia-girlbossification&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/helios-i.mashable.com\/imagery\/articles\/06qCJTwWX34VzPnqPIarnWf\/hero-image.fill.size_1200x675.v1784134163.jpg&#8221;] Home&gt;Life&gt;Digital Culture The &#8216;girlbossification of AI&#8217; enters its influencer era Celebs, influencers, and Jenners: Inside the AI industry&#8217;s push to attract young women \u00a0By\u00a0 Olivia Tauber Olivia Tauber Deputy Digital Culture Editor Olivia Tauber is the deputy editor of digital culture, covering creators, media, movies, beauty, and more. Based in New York, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,75],"class_list":["post-2046192","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-mashable-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2046192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2046192"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2046192\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2046192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2046192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2046192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}