{"id":2044763,"date":"2026-07-15T10:46:41","date_gmt":"2026-07-15T07:46:41","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2044763"},"modified":"2026-07-15T10:46:41","modified_gmt":"2026-07-15T07:46:41","slug":"grand-theft-auto-6-is-the-last-great-game-before-ai-takes-over-says-analyst","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2044763","title":{"rendered":"\u2018Grand Theft Auto 6\u2019 is the \u201clast great game\u201d before AI takes over, says analyst"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.nme.com\/wp-content\/uploads\/2026\/06\/Grand-Theft-Auto-6-Ultimate-Edition.jpg&#8221;]<\/p>\n<article id=\"template-id-2749694\" class=\"post-2749694 tdb_templates type-tdb_templates status-publish post\">\n<div id=\"tdi_65\" class=\"tdc-zone\">\n<div class=\"tdc_zone tdi_66  wpb_row td-pb-row\">\n<div id=\"tdi_67\" class=\"tdc-row stretch_row_1400 td-stretch-content\">\n<div class=\"vc_row tdi_68  wpb_row td-pb-row\">\n<div class=\"vc_column tdi_70  wpb_column vc_column_container tdc-column td-pb-span12\">\n<div class=\"wpb_wrapper\">\n<div class=\"td_block_wrap tdb_breadcrumbs tdi_71 td-pb-border-top td_block_template_2 tdb-breadcrumbs \" data-td-block-uid=\"tdi_71\">\n<div class=\"tdb-block-inner td-fix-index\"><span>News<\/span><i class=\"tdb-bread-sep td-icon-right\"><\/i><span>Gaming News<\/span><\/div>\n<\/div>\n<div class=\"td_block_wrap tdb_title tdi_72 tdb-single-title td-pb-border-top td_block_template_2\" data-td-block-uid=\"tdi_72\">\n<div class=\"tdb-block-inner td-fix-index\">\n<h1 class=\"tdb-title-text\">\u2018Grand Theft Auto 6\u2019 is the \u201clast great game\u201d before AI takes over, says analyst<\/h1>\n<div><\/div>\n<div class=\"tdb-title-line\"><\/div>\n<\/div>\n<\/div>\n<div class=\"td_block_wrap tdb_single_subtitle tdi_73 td-pb-border-top td_block_template_2\" data-td-block-uid=\"tdi_73\">\n<div class=\"tdb-block-inner td-fix-index\">\n<p>They also believe Rockstar should be charging $200 for the game\n<\/p>\n<\/div>\n<\/div>\n<div class=\"td_block_wrap tdb_single_author tdi_75 td-pb-border-top td_block_template_2 tdb-post-meta\" data-td-block-uid=\"tdi_75\">\n<div class=\"tdb-block-inner td-fix-index\">\n<div class=\"tdb-author-name-wrap\"><span class=\"tdb-author-by\">By<\/span> Ali Shutler<\/div>\n<\/div>\n<\/div>\n<div class=\"td_block_wrap tdb_single_date tdi_76 td-pb-border-top td_block_template_2 tdb-post-meta\" data-td-block-uid=\"tdi_76\">\n<div class=\"tdb-block-inner td-fix-index\"><time class=\"entry-date updated td-module-date\" datetime=\"2026-07-15T11:46:41+01:00\">15th July 2026<\/time><\/div>\n<\/div>\n<p> <!-- .\/block --><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"tdi_77\" class=\"tdc-row stretch_row_1400 td-stretch-content\">\n<div class=\"vc_row tdi_78  wpb_row td-pb-row\">\n<div class=\"vc_column tdi_80  wpb_column vc_column_container tdc-column td-pb-span8\">\n<div class=\"wpb_wrapper\">\n<div class=\"td_block_wrap tdb_single_featured_image tdi_81 tdb-content-horiz-left td-pb-border-top td_block_template_2\" data-td-block-uid=\"tdi_81\">\n<div class=\"tdb-block-inner td-fix-index\">\n<figure>\n                                    <img decoding=\"async\" loading=\"lazy\" width=\"696\" height=\"442\" class=\"entry-thumb\" src=\"https:\/\/www.nme.com\/wp-content\/uploads\/2026\/06\/Grand-Theft-Auto-6-Ultimate-Edition-696x442.jpg\" alt=\"&apos;Grand Theft Auto 6: The Ultimate Edition&apos;.\" title=\"Grand Theft Auto 6 Ultimate Edition\"><figcaption class=\"tdb-caption-text\">&#8216;Grand Theft Auto 6: The Ultimate Edition&#8217;. CREDIT: Rockstar<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<div class=\"vc_row_inner tdi_83 article-content-row vc_row vc_inner wpb_row td-pb-row\">\n<div class=\"vc_column_inner tdi_85  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"td_block_wrap tdb_single_content tdi_86 td-pb-border-top td_block_template_2 td-post-content tagdiv-type\" data-td-block-uid=\"tdi_86\">\n<div class=\"tdb-block-inner td-fix-index\">\n<p>According to video game business analyst Ben Thompson, <i>Grand Theft Auto 6<\/i> is the \u201clast great game\u201d we\u2019ll get before AI tools take over development.<\/p>\n<ul>\n<li><strong>READ MORE: The best games to play while you wait for \u2018Grand Theft Auto 6\u2019<\/strong><\/li>\n<\/ul>\n<p><i>Grand Theft Auto 6<\/i> has taken more than 13 years to make and, when it launches on November 19, will become the most expensive video game ever made. <\/p>\n<div class=\"td-a-ad id_inline_ad0 id_ad_content-horiz-center\"><span class=\"td-adspot-title\">Advertisement<\/span>  <\/p>\n<div id=\"div-gpt-ad-article-1\"><\/div>\n<\/div>\n<p>Pre-orders went live last month. The standard edition will cost $79.99 while the ultimate version of <i>Grand Theft Auto 6 <\/i>will set you back $99.99. However, according to business analyst Ben Thompson, that\u2019s far too cheap.\u00a0<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">HOT TAKE from @benthompson: Rockstar is charging *way too little* for GTA 6, the $80 price tag is &#8220;ridiculous&#8221;<\/p>\n<p>Ben: &#8220;They should be charging like $200 for this game! GTA 6 is like, the last great game.&#8221;<\/p>\n<p>&#8220;It was mostly all made pre-AI. It is the pinnacle of AAA craftsmanship.\u2026 pic.twitter.com\/rkfc68pDVZ<\/p>\n<p>\u2014 TBPN (@tbpn) July 8, 2026<\/p>\n<\/blockquote>\n<p>\u201cRockstar is charging way too little for this game,\u201d Thompson told <em>TBPN<\/em>. \u201cThey should be charging like $200 for this game. <i>Grand Theft Auto 6<\/i> is the last great game. It was mostly all made pre-AI. It is the pinnacle of AAA craftsmanship. Years and years and years of blood, sweat and tears. To the extent where you have Twitter analysts counting cigarette butts outside Rockstar\u2019s offices to see how much crunch they are in right now.\u201d<\/p>\n<p>\u201cI feel compelled to buy <i>GTA 6<\/i>, just in honour of it existing,\u201d he added. \u201cEven if I don\u2019t know if I\u2019m ever going to play it, I\u2019d be happy to pay $200. $80 is ridiculous. They should charge more.\u201d<\/p>\n<p>Strauss Zelnick, boss of publisher Take-Two Interactive, has claimed Rockstar Games haven\u2019t used any AI in creating the long-awaited sequel to <i>Grand Theft Auto 5<\/i>.\u00a0<\/p>\n<div class=\"td-a-ad id_inline_ad1 id_ad_content-horiz-center\"><span class=\"td-adspot-title\"><\/span><\/p>\n<h5 class=\"taboola-mid-article-title\">Recommended<\/h5>\n<div id=\"taboola-mid-article\">\n<\/div>\n<\/div>\n<p>\u201cGenerative AI has zero part in what Rockstar Games is building. Their worlds are handcrafted. That\u2019s what differentiates them. They\u2019re built from the ground up, building by building, street by street, neighbourhood by neighbourhood. They\u2019re not procedurally generated, they shouldn\u2019t be. That\u2019s what makes great entertainment,\u201d he told <em>Games Industry<\/em>.<\/p>\n<p>He\u2019s also expecting people to bunk off work to play <em>GTA 6<\/em> on launch day. However, some\u00a0indie stores are boycotting the release of\u00a0<i>Grand Theft Auto 6<\/i>\u00a0due to the lack of a proper physical release. Instead of a disc, Rockstar is selling a code in a box. Other fans aren\u2019t happy that\u00a0several in-game stores are locked behind a $20 paywall.<\/p>\n<p>In other news, Steve Buscemi\u00a0has joined the cast of the live-action adaptation of\u00a0<i>Far Cry<\/i>, alongside Rob Mac and Lizzie Caplan.<\/p>\n<\/div>\n<\/div>\n<div class=\"td_block_wrap tdb_single_tags tdi_87 td-pb-border-top td_block_template_2\" data-td-block-uid=\"tdi_87\">\n<div class=\"tdb-block-inner td-fix-index\">\n<ul class=\"tdb-tags\">\n<li><span>Related Topics<\/span><\/li>\n<li>Grand Theft Auto VI<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"wpb_wrapper td_block_wrap vc_raw_html tdi_89 \">\n<div class=\"td-fix-index\">\n<h3>You May Also Like<\/h3>\n<div id=\"taboola-below-article\">\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_column tdi_91  wpb_column vc_column_container tdc-column td-pb-span4 td-is-sticky\">\n<div class=\"wpb_wrapper\">\n<div class=\"td-a-rec td-a-rec-id-sidebar  tdi_92 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class=\"tdb-block-inner td-fix-index\">\n<p>According to video game business analyst Ben Thompson, <i>Grand Theft Auto 6<\/i> is the \u201clast great game\u201d we\u2019ll get before AI tools take over development.<\/p>\n<ul>\n<li><strong>READ MORE: The best games to play while you wait for \u2018Grand Theft Auto 6\u2019<\/strong><\/li>\n<\/ul>\n<p><i>Grand Theft Auto 6<\/i> has taken more than 13 years to make and, when it launches on November 19, will become the most expensive video game ever made. <\/p>\n<div class=\"td-a-ad id_inline_ad0 id_ad_content-horiz-center\"><span class=\"td-adspot-title\">Advertisement<\/span>  <\/p>\n<div id=\"div-gpt-ad-article-1\"><\/div>\n<\/div>\n<p>Pre-orders went live last month. The standard edition will cost $79.99 while the ultimate version of <i>Grand Theft Auto 6 <\/i>will set you back $99.99. However, according to business analyst Ben Thompson, that\u2019s far too cheap.\u00a0<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">HOT TAKE from @benthompson: Rockstar is charging *way too little* for GTA 6, the $80 price tag is &#8220;ridiculous&#8221;<\/p>\n<p>Ben: &#8220;They should be charging like $200 for this game! GTA 6 is like, the last great game.&#8221;<\/p>\n<p>&#8220;It was mostly all made pre-AI. It is the pinnacle of AAA craftsmanship.\u2026 pic.twitter.com\/rkfc68pDVZ<\/p>\n<p>\u2014 TBPN (@tbpn) July 8, 2026<\/p>\n<\/blockquote>\n<p>\u201cRockstar is charging way too little for this game,\u201d Thompson told <em>TBPN<\/em>. \u201cThey should be charging like $200 for this game. <i>Grand Theft Auto 6<\/i> is the last great game. It was mostly all made pre-AI. It is the pinnacle of AAA craftsmanship. Years and years and years of blood, sweat and tears. To the extent where you have Twitter analysts counting cigarette butts outside Rockstar\u2019s offices to see how much crunch they are in right now.\u201d<\/p>\n<p>\u201cI feel compelled to buy <i>GTA 6<\/i>, just in honour of it existing,\u201d he added. \u201cEven if I don\u2019t know if I\u2019m ever going to play it, I\u2019d be happy to pay $200. $80 is ridiculous. They should charge more.\u201d<\/p>\n<p>Strauss Zelnick, boss of publisher Take-Two Interactive, has claimed Rockstar Games haven\u2019t used any AI in creating the long-awaited sequel to <i>Grand Theft Auto 5<\/i>.\u00a0<\/p>\n<div class=\"td-a-ad id_inline_ad1 id_ad_content-horiz-center\"><span class=\"td-adspot-title\"><\/span><\/p>\n<h5 class=\"taboola-mid-article-title\">Recommended<\/h5>\n<div id=\"taboola-mid-article\">\n<\/div>\n<\/div>\n<p>\u201cGenerative AI has zero part in what Rockstar Games is building. Their worlds are handcrafted. That\u2019s what differentiates them. They\u2019re built from the ground up, building by building, street by street, neighbourhood by neighbourhood. They\u2019re not procedurally generated, they shouldn\u2019t be. That\u2019s what makes great entertainment,\u201d he told <em>Games Industry<\/em>.<\/p>\n<p>He\u2019s also expecting people to bunk off work to play <em>GTA 6<\/em> on launch day. However, some\u00a0indie stores are boycotting the release of\u00a0<i>Grand Theft Auto 6<\/i>\u00a0due to the lack of a proper physical release. Instead of a disc, Rockstar is selling a code in a box. Other fans aren\u2019t happy that\u00a0several in-game stores are locked behind a $20 paywall.<\/p>\n<p>In other news, Steve Buscemi\u00a0has joined the cast of the live-action adaptation of\u00a0<i>Far Cry<\/i>, alongside Rob Mac and Lizzie Caplan.<\/p>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.nme.com\/news\/gaming-news\/grand-theft-auto-6-the-last-great-game-ai-cheap-3957119&#8243;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.nme.com\/wp-content\/uploads\/2026\/06\/Grand-Theft-Auto-6-Ultimate-Edition.jpg&#8221;] NewsGaming News \u2018Grand Theft Auto 6\u2019 is the \u201clast great game\u201d before AI takes over, says analyst They also believe Rockstar should be charging $200 for the game By Ali Shutler 15th July 2026 &#8216;Grand Theft Auto 6: The Ultimate Edition&#8217;. CREDIT: Rockstar According to video game business analyst Ben Thompson, Grand [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,78],"class_list":["post-2044763","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-nme-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2044763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2044763"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2044763\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2044763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2044763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2044763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}