{"id":2044092,"date":"2026-07-14T23:00:00","date_gmt":"2026-07-14T20:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2044092"},"modified":"2026-07-14T23:00:00","modified_gmt":"2026-07-14T20:00:00","slug":"from-extreme-heat-to-half-a-million-folds-a-rare-look-inside-samsungs-display-lab","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2044092","title":{"rendered":"From Extreme Heat to Half a Million Folds: A Rare Look Inside Samsung&#8217;s Display Lab"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.cnet.com\/a\/img\/resize\/af5587c5377f31dd17ce6b3b8b2cf084c3402183\/hub\/2026\/07\/14\/bd013cc5-d19e-4299-9bf4-d8230437f325\/image.png?auto=webp&amp;fit=crop&amp;height=675&amp;width=1200&#8243;]<\/p>\n<div id=\"article-8523019d-c828-4316-a2af-5ed403bece31\" class=\"c-pageArticle_body sm:u-col-2 md:u-col-6 lg:u-col-6 lg:u-col-start-2\">\n<div class=\"c-pageArticle_content\">\n<div class=\"u-grid-columns\">\n<article class=\"c-ShortcodeContent c-ShortcodeContent-theme:default sm:u-col-2 md:u-col-6 lg:u-col-12\">\n<p class=\"u-speakableText-p1\">In a secluded room deep within Samsung Display&#8217;s headquarters in South Korea, rows of whirring gray and black machines repeatedly fold, flex and stress test the company&#8217;s newest mobile displays. During a mid-June visit, I was among the first people outside the company to <span><span>step inside the high-security lab<\/span><\/span> and see how Samsung pushes its foldable screens to their limits before they reach consumers.<\/p>\n<p class=\"u-speakableText-p2\">On Tuesday, Samsung unveiled Flex Titanium, a new display technology for its upcoming Galaxy foldable phones\u00a0including the Z Fold 8. It combines a titanium-alloy film with a titanium plate to create a thinner, more durable display structure designed to better withstand drops and other impacts &#8212; an important consideration for foldable phones that can cost thousands of dollars. \u00a0<\/p>\n<div class=\"c-articleCallout g-outer-spacing-bottom-large o-box o-box-large\">\n    This story is part of  <span class=\"c-articleCallout_packageUnitTitle\">Samsung Event<\/span>, CNET&#8217;s collection of news, tips and advice around Samsung&#8217;s most popular products.\n  <\/div>\n<p>Samsung Display designs and manufactures screens for Samsung Electronics as well as competitors including Apple, and has become one of the industry&#8217;s leading developers of flexible and advanced display technology. Beyond commercial products, the company regularly showcases futuristic display concepts for phones, tablets and other devices.<\/p>\n<div>\n<div>\n<div class=\"c-shortcodeVideoInline g-outer-spacing-bottom-large g-text-xxsmall c-shortcodeVideoInline_play\">\n<div class=\"c-shortcodeVideoInline_img\">\n<figure class=\"c-globalImage\">\n<div class=\"c-cmsImage c-globalImage_cmsImage\"><img src alt height=\"306\" width=\"768\" loading=\"lazy\"><\/div>\n<\/figure>\n<\/div>\n<div class=\"c-shortcodeVideoInline_txt g-text-xxsmall\"><strong>Watch this:<\/strong> I Went Inside Samsung&#8217;s Secret Display Lab and Saw Its Wildest Phone Concepts\n      <\/div>\n<p><time class=\"c-shortcodeVideoInline_time\"><span class=\"g-text-xxxsmall\">03:16<\/span><\/time><\/div>\n<\/div>\n<\/div>\n<p>As Samsung makes its foldable phones thinner &#8212; last year&#8217;s Galaxy Z Fold 7 measures an impressively slim 4.2mm when open &#8212; the company is looking for ways to scale back various components to maintain a sleek profile. Samsung says it spent about three years developing Flex Titanium technology while examining customer feedback across seven generations of its foldable phones.\u00a0<\/p>\n<p>&#8220;We have to understand user behavior and various display challenges like dropping or pressure with a large object or a tiny object,&#8221; Samsung executive vice president Byung Duk Yang said in an interview. &#8220;Because of that, we have developed a very comprehensive and sophisticated evaluation method to understand user behavior in the real world.&#8221;<\/p>\n<figure class=\"c-shortcodeImage u-clearfix c-shortcodeImage-large c-shortcodeImage-hasCaption\">\n<div class=\"c-shortcodeImage_imageContainer\">\n<div class=\"c-cmsImage c-shortcodeImage_image\"><source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.cnet.com\/a\/img\/resize\/128e71b310b83c7112a57a82fed99e3e58a540fe\/hub\/2026\/07\/13\/aa6cdec6-bfe6-4277-a471-5854379d1257\/samsung-display-machine.jpg?auto=webp&amp;width=768\" alt=\"A woman in a denim outfit and floral headscarf stands in front of a display testing machine\" \/><\/div>\n<\/div><figcaption><span class=\"c-shortcodeImage_caption g-inner-spacing-right-small g-text-xxsmall\"><\/p>\n<p>These are the machines that fold Samsung&#8217;s displays hundreds of thousands of times to ensure durability.\u00a0<\/p>\n<p><\/span><span class=\"c-shortcodeImage_credit g-inner-spacing-right-small g-outer-spacing-top-xsmall g-color-text-meta g-text-xxxsmall\">Samsung<\/span><\/figcaption><\/figure>\n<h2>Testing the endurance of foldable displays<\/h2>\n<p>As we navigated the maze-like, pristine white hallways snaking below Samsung Display&#8217;s headquarters in Korea, about 20 miles from Seoul, our guide touted the exclusivity of what we&#8217;d be seeing. No one outside the company &#8212; not even the employee&#8217;s mom and dad &#8212; had been here, she said as she led us into the testing lab.<\/p>\n<p>In this secluded room, which only engineers enter, equipment runs around the clock, folding and unfolding display panels to ensure they can pass 500,000 folding tests. Once the metal latch is closed, the Z Fold 8 panels (there are four inside right now) are subjected to extreme temperatures ranging from -20 degrees to 60 degrees Celsius (or -4 degrees to 140 degrees Fahrenheit).\u00a0\u00a0<\/p>\n<p>Outside the machine, a monitor shows what&#8217;s happening inside from eight different camera angles. The footage, which is also being recorded, can detect issues such as the display lifting off the device frame. Currently, the display panels being tested are off, but the machine can evaluate how operational displays respond to extreme conditions, too.<\/p>\n<figure class=\"c-shortcodeImage u-clearfix c-shortcodeImage-large c-shortcodeImage-hasCaption\">\n<div class=\"c-shortcodeImage_imageContainer\">\n<div class=\"c-cmsImage c-shortcodeImage_image\"><source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.cnet.com\/a\/img\/resize\/9b5931183bf3862412484c6d3c1ff1d58e4e3e47\/hub\/2026\/07\/13\/24ce6b18-f54d-46a1-b8b9-395924680d6a\/abrar-samsung-display-giheung-12.jpg?auto=webp&amp;width=768\" alt=\"A woman in a denim outfit and floral headscarf stands in front of a display testing machine\" \/><\/div>\n<\/div><figcaption><span class=\"c-shortcodeImage_caption g-inner-spacing-right-small g-text-xxsmall\"><\/p>\n<p>The machine to my left tests a display&#8217;s image quality. You can slide open the panels to peer inside via the small windows.<\/p>\n<p><\/span><span class=\"c-shortcodeImage_credit g-inner-spacing-right-small g-outer-spacing-top-xsmall g-color-text-meta g-text-xxxsmall\">Samsung<\/span><\/figcaption><\/figure>\n<p>Down another long hallway (I feel like I&#8217;m in an episode of Severance at this point), we enter a lab for examining the display&#8217;s image quality, including brightness and color. After placing a display in the center of the machine and closing what looks like a miniature garage door with sliders on the windows for peering in, the testing begins.\u00a0<\/p>\n<p>A series of bright lights beams down on the panel, and the machine measures how much light is reflected &#8212; the less, the better. That&#8217;s for a few reasons: The display&#8217;s colors appear deeper, less reflection makes it easier to see the screen under bright lighting and you&#8217;re less likely to just be staring at your reflection when you look down at your phone. It takes about three minutes to test one panel.<\/p>\n<figure class=\"c-shortcodeImage u-clearfix c-shortcodeImage-large c-shortcodeImage-hasCaption\">\n<div class=\"c-shortcodeImage_imageContainer\">\n<div class=\"c-cmsImage c-shortcodeImage_image\"><source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.cnet.com\/a\/img\/resize\/4eafcff03dabb58fc585e85655e6988482f72324\/hub\/2026\/07\/13\/dfb4d4aa-0748-4471-ad55-3ecd276cb655\/abrar-samsung-display-giheung-6.jpg?auto=webp&amp;width=768\" alt=\"A machine with an arm that drops a heavy metal ball on a display panel\" \/><\/div>\n<\/div><figcaption><span class=\"c-shortcodeImage_caption g-inner-spacing-right-small g-text-xxsmall\"><\/p>\n<p>The ball drop test ensures a display can effectively absorb and distribute pressure from a small, heavy metal ball.<\/p>\n<p><\/span><span class=\"c-shortcodeImage_credit g-inner-spacing-right-small g-outer-spacing-top-xsmall g-color-text-meta g-text-xxxsmall\">Samsung<\/span><\/figcaption><\/figure>\n<p>Another test I saw appeared rather simple compared to these more deeply technical mechanics, but it&#8217;s equally important for ensuring a display&#8217;s durability. A towering 220-pound machine propped on a counter holds a marble-sized metal ball weighing around 21 grams. An arm-like structure drops the ball from a height of 30 centimeters onto the display three times to ensure it won&#8217;t crack. In our demo, we pushed the limits to higher drops from 40 and 50 centimeters, and the display effectively absorbed and distributed the pressure to avoid damage.\u00a0<\/p>\n<figure class=\"c-shortcodeImage u-clearfix c-shortcodeImage-large c-shortcodeImage-hasCaption\">\n<div class=\"c-shortcodeImage_imageContainer\">\n<div class=\"c-cmsImage c-shortcodeImage_image\"><source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.cnet.com\/a\/img\/resize\/7d56e148bd7cf94320b2514694e66b52c43addda\/hub\/2026\/07\/13\/238d672b-b390-4570-bb12-c9d0beaa646f\/samsung-display-ball.jpg?auto=webp&amp;width=768\" alt=\"The small metal ball that is dropped onto Samsung's displays to ensure durability.\" \/><\/div>\n<\/div><figcaption><span class=\"c-shortcodeImage_caption g-inner-spacing-right-small g-text-xxsmall\"><\/p>\n<p>This marble-sized ball is small but mighty. It&#8217;s dropped onto a display panel to test if it cracks.<\/p>\n<p><\/span><span class=\"c-shortcodeImage_credit g-inner-spacing-right-small g-outer-spacing-top-xsmall g-color-text-meta g-text-xxxsmall\">Samsung<\/span><\/figcaption><\/figure>\n<h2>Making a &#8220;better display&#8221;<\/h2>\n<p>Samsung&#8217;s new Flex Titanium is all about bolstering durabily without adding bulk. Compared to polymer film, titanium-alloy film has 20 times greater mechanical stiffness, the company says, meaning it better retains its shape. This component sits below the OLED panel and is less than one-third the thickness of a human hair. Below that is the titanium plate, which Samsung says can provide more stable support when the phone is unfolded without compromising flexibility.\u00a0<\/p>\n<p>Last year&#8217;s Z Fold 7 also used a titanium plate, but the display structure was made up of multiple polymer-based support layers. Samsung has now consolidated those layers into a single titanium-alloy film, reducing the thickness of the display module while maintaining strength, flexibility and long-term durability, the company says.<\/p>\n<figure class=\"c-shortcodeImage u-clearfix c-shortcodeImage-large c-shortcodeImage-hasCaption\">\n<div class=\"c-shortcodeImage_imageContainer\">\n<div class=\"c-cmsImage c-shortcodeImage_image\"><source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.cnet.com\/a\/img\/resize\/5621f4cfd8f58ac8439372b9e9af30a70fb34c50\/hub\/2026\/07\/14\/151b7a6a-8e4f-4f13-8580-a7d615304e75\/display-f-en.png?auto=webp&amp;width=768\" alt=\"Samsung Flex Titanium display layers\" \/><\/div>\n<\/div><figcaption><span class=\"c-shortcodeImage_caption g-inner-spacing-right-small g-text-xxsmall\"><\/p>\n<p>The layers of Samsung&#8217;s Flex Titanium display.<\/p>\n<p><\/span><span class=\"c-shortcodeImage_credit g-inner-spacing-right-small g-outer-spacing-top-xsmall g-color-text-meta g-text-xxxsmall\">Samsung<\/span><\/figcaption><\/figure>\n<p><strong>See also:<\/strong>\u00a0<span><span>Beyond the Galaxy Z Fold: Samsung&#8217;s Future Phone Concepts That Roll, Slide and Expand<\/span><\/span><\/p>\n<p>Notably, the upgraded display also has a reduced crease &#8212; a\u00a0growing focal point\u00a0in the world of foldable phones. Samsung Display showed off a\u00a0creaseless foldable concept screen\u00a0at CES earlier this year. The company is reportedly working with Apple to develop a creaseless screen for a\u00a0foldable iPhone, which could make its debut this fall. What I saw at Samsung Display in June still had a minimal crease, although it&#8217;s much less apparent than the Z Fold 7&#8217;s.\u00a0<\/p>\n<figure class=\"c-shortcodeImage u-clearfix c-shortcodeImage-large c-shortcodeImage-hasCaption\">\n<div class=\"c-shortcodeImage_imageContainer\">\n<div class=\"c-cmsImage c-shortcodeImage_image\"><source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.cnet.com\/a\/img\/resize\/963df7847653fa194a82d18a8b795594eaa6d911\/hub\/2026\/01\/05\/691295c2-0753-4c15-991d-4e9f2df4678b\/samsung-display-creaseless.jpg?auto=webp&amp;width=768\" alt=\"Two foldable phones, one with a more minimal crease\" \/><\/div>\n<\/div><figcaption><span class=\"c-shortcodeImage_caption g-inner-spacing-right-small g-text-xxsmall\"><\/p>\n<p>At CES 2026, Samsung Display showed off a concept for a creaseless screen.\u00a0<\/p>\n<p><\/span><span class=\"c-shortcodeImage_credit g-inner-spacing-right-small g-outer-spacing-top-xsmall g-color-text-meta g-text-xxxsmall\">Celso Bulgatti\/CNET<\/span><\/figcaption><\/figure>\n<p>Samsung is slated to share more about Flex Titanium and upcoming Galaxy foldable devices, including the Z Fold 8, during its\u00a0summer Unpacked\u00a0event on July 22. These advancements look to be a step toward mitigating many of the durability and aesthetic compromises that have\u00a0long characterized foldable phones\u00a0&#8212; though the work is far from done.\u00a0<\/p>\n<p>&#8220;Years ago, Samsung created this foldable category,&#8221; Yang said. &#8220;And the foldable display and the structure we developed became the standard. 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class=\"c-articleAuthorBioFooter\">\n<div class=\"c-articleAuthorBioFooter\">\n<div class=\"c-articleAuthorBioFooter_body\">\n<div class=\"c-articleAuthorBioFooter_nameBlock\">\n<div class=\"c-cmsImage c-articleAuthorBioFooter_image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.cnet.com\/a\/img\/resize\/12e12f15b412108f83a1fb4c4296d907682479ca\/hub\/2017\/06\/27\/6b82afaa-17c4-46d7-a7e9-24f4026933d8\/abrar-al-heeti2.jpg?auto=webp&amp;fit=crop&amp;height=64&amp;width=64\" alt=\"Headshot of Abrar Al-Heeti\" height=\"64\" width=\"64\"><\/div>\n<div class=\"c-articleAuthorBioFooter_nameText\">\n<div class=\"c-articleAuthorBioFooter_name\"><span>ABRAR AL-HEETI<\/span><\/div>\n<p><span class=\"c-articleAuthorBioFooter_credentials\">Senior Technology Reporter<\/span><\/div>\n<\/div>\n<p><span class=\"c-articleAuthorBioFooter_bio\"><span>Abrar&#8217;s interests include phones, streaming, autonomous vehicles, internet trends, entertainment, pop culture and digital accessibility. In addition to her current role, she&#8217;s worked for CNET&#8217;s video, culture and news teams. She graduated with bachelor&#8217;s and master&#8217;s degrees in journalism from the University of Illinois at Urbana-Champaign. Though Illinois is home, she now loves San Francisco &#8212; steep inclines and all.<\/span> See full bio <\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"c-pageArticle_content\">\n<div class=\"u-grid-columns\">\n<article class=\"c-ShortcodeContent c-ShortcodeContent-theme:default sm:u-col-2 md:u-col-6 lg:u-col-12\">\n<p class=\"u-speakableText-p1\">In a secluded room deep within Samsung Display&#8217;s headquarters in South Korea, rows of whirring gray and black machines repeatedly fold, flex and stress test the company&#8217;s newest mobile displays. During a mid-June visit, I was among the first people outside the company to <span><span>step inside the high-security lab<\/span><\/span> and see how Samsung pushes its foldable screens to their limits before they reach consumers.<\/p>\n<p class=\"u-speakableText-p2\">On Tuesday, Samsung unveiled Flex Titanium, a new display technology for its upcoming Galaxy foldable phones\u00a0including the Z Fold 8. It combines a titanium-alloy film with a titanium plate to create a thinner, more durable display structure designed to better withstand drops and other impacts &#8212; an important consideration for foldable phones that can cost thousands of dollars. \u00a0<\/p>\n<div class=\"c-articleCallout g-outer-spacing-bottom-large o-box o-box-large\">\n    This story is part of  <span class=\"c-articleCallout_packageUnitTitle\">Samsung Event<\/span>, CNET&#8217;s collection of news, tips and advice around Samsung&#8217;s most popular products.\n  <\/div>\n<p>Samsung Display designs and manufactures screens for Samsung Electronics as well as competitors including Apple, and has become one of the industry&#8217;s leading developers of flexible and advanced display technology. Beyond commercial products, the company regularly showcases futuristic display concepts for phones, tablets and other devices.<\/p>\n<div>\n<div>\n<div class=\"c-shortcodeVideoInline g-outer-spacing-bottom-large g-text-xxsmall c-shortcodeVideoInline_play\">\n<div class=\"c-shortcodeVideoInline_img\">\n<figure class=\"c-globalImage\">\n<div class=\"c-cmsImage c-globalImage_cmsImage\"><img src alt height=\"306\" width=\"768\" loading=\"lazy\"><\/div>\n<\/figure>\n<\/div>\n<div class=\"c-shortcodeVideoInline_txt g-text-xxsmall\"><strong>Watch this:<\/strong> I Went Inside Samsung&#8217;s Secret Display Lab and Saw Its Wildest Phone Concepts\n      <\/div>\n<p><time class=\"c-shortcodeVideoInline_time\"><span class=\"g-text-xxxsmall\">03:16<\/span><\/time><\/div>\n<\/div>\n<\/div>\n<p>As Samsung makes its foldable phones thinner &#8212; last year&#8217;s Galaxy Z Fold 7 measures an impressively slim 4.2mm when open &#8212; the company is looking for ways to scale back various components to maintain a sleek profile. Samsung says it spent about three years developing Flex Titanium technology while examining customer feedback across seven generations of its foldable phones.\u00a0<\/p>\n<p>&#8220;We have to understand user behavior and various display challenges like dropping or pressure with a large object or a tiny object,&#8221; Samsung executive vice president Byung Duk Yang said in an interview. &#8220;Because of that, we have developed a very comprehensive and sophisticated evaluation method to understand user behavior in the real world.&#8221;<\/p>\n<figure class=\"c-shortcodeImage u-clearfix c-shortcodeImage-large c-shortcodeImage-hasCaption\">\n<div class=\"c-shortcodeImage_imageContainer\">\n<div class=\"c-cmsImage c-shortcodeImage_image\"><source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.cnet.com\/a\/img\/resize\/128e71b310b83c7112a57a82fed99e3e58a540fe\/hub\/2026\/07\/13\/aa6cdec6-bfe6-4277-a471-5854379d1257\/samsung-display-machine.jpg?auto=webp&amp;width=768\" alt=\"A woman in a denim outfit and floral headscarf stands in front of a display testing machine\" \/><\/div>\n<\/div><figcaption><span class=\"c-shortcodeImage_caption g-inner-spacing-right-small g-text-xxsmall\"><\/p>\n<p>These are the machines that fold Samsung&#8217;s displays hundreds of thousands of times to ensure durability.\u00a0<\/p>\n<p><\/span><span class=\"c-shortcodeImage_credit g-inner-spacing-right-small g-outer-spacing-top-xsmall g-color-text-meta g-text-xxxsmall\">Samsung<\/span><\/figcaption><\/figure>\n<h2>Testing the endurance of foldable displays<\/h2>\n<p>As we navigated the maze-like, pristine white hallways snaking below Samsung Display&#8217;s headquarters in Korea, about 20 miles from Seoul, our guide touted the exclusivity of what we&#8217;d be seeing. No one outside the company &#8212; not even the employee&#8217;s mom and dad &#8212; had been here, she said as she led us into the testing lab.<\/p>\n<p>In this secluded room, which only engineers enter, equipment runs around the clock, folding and unfolding display panels to ensure they can pass 500,000 folding tests. Once the metal latch is closed, the Z Fold 8 panels (there are four inside right now) are subjected to extreme temperatures ranging from -20 degrees to 60 degrees Celsius (or -4 degrees to 140 degrees Fahrenheit).\u00a0\u00a0<\/p>\n<p>Outside the machine, a monitor shows what&#8217;s happening inside from eight different camera angles. The footage, which is also being recorded, can detect issues such as the display lifting off the device frame. Currently, the display panels being tested are off, but the machine can evaluate how operational displays respond to extreme conditions, too.<\/p>\n<figure class=\"c-shortcodeImage u-clearfix c-shortcodeImage-large c-shortcodeImage-hasCaption\">\n<div class=\"c-shortcodeImage_imageContainer\">\n<div class=\"c-cmsImage c-shortcodeImage_image\"><source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.cnet.com\/a\/img\/resize\/9b5931183bf3862412484c6d3c1ff1d58e4e3e47\/hub\/2026\/07\/13\/24ce6b18-f54d-46a1-b8b9-395924680d6a\/abrar-samsung-display-giheung-12.jpg?auto=webp&amp;width=768\" alt=\"A woman in a denim outfit and floral headscarf stands in front of a display testing machine\" \/><\/div>\n<\/div><figcaption><span class=\"c-shortcodeImage_caption g-inner-spacing-right-small g-text-xxsmall\"><\/p>\n<p>The machine to my left tests a display&#8217;s image quality. You can slide open the panels to peer inside via the small windows.<\/p>\n<p><\/span><span class=\"c-shortcodeImage_credit g-inner-spacing-right-small g-outer-spacing-top-xsmall g-color-text-meta g-text-xxxsmall\">Samsung<\/span><\/figcaption><\/figure>\n<p>Down another long hallway (I feel like I&#8217;m in an episode of Severance at this point), we enter a lab for examining the display&#8217;s image quality, including brightness and color. After placing a display in the center of the machine and closing what looks like a miniature garage door with sliders on the windows for peering in, the testing begins.\u00a0<\/p>\n<p>A series of bright lights beams down on the panel, and the machine measures how much light is reflected &#8212; the less, the better. That&#8217;s for a few reasons: The display&#8217;s colors appear deeper, less reflection makes it easier to see the screen under bright lighting and you&#8217;re less likely to just be staring at your reflection when you look down at your phone. It takes about three minutes to test one panel.<\/p>\n<figure class=\"c-shortcodeImage u-clearfix c-shortcodeImage-large c-shortcodeImage-hasCaption\">\n<div class=\"c-shortcodeImage_imageContainer\">\n<div class=\"c-cmsImage c-shortcodeImage_image\"><source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.cnet.com\/a\/img\/resize\/4eafcff03dabb58fc585e85655e6988482f72324\/hub\/2026\/07\/13\/dfb4d4aa-0748-4471-ad55-3ecd276cb655\/abrar-samsung-display-giheung-6.jpg?auto=webp&amp;width=768\" alt=\"A machine with an arm that drops a heavy metal ball on a display panel\" \/><\/div>\n<\/div><figcaption><span class=\"c-shortcodeImage_caption g-inner-spacing-right-small g-text-xxsmall\"><\/p>\n<p>The ball drop test ensures a display can effectively absorb and distribute pressure from a small, heavy metal ball.<\/p>\n<p><\/span><span class=\"c-shortcodeImage_credit g-inner-spacing-right-small g-outer-spacing-top-xsmall g-color-text-meta g-text-xxxsmall\">Samsung<\/span><\/figcaption><\/figure>\n<p>Another test I saw appeared rather simple compared to these more deeply technical mechanics, but it&#8217;s equally important for ensuring a display&#8217;s durability. A towering 220-pound machine propped on a counter holds a marble-sized metal ball weighing around 21 grams. An arm-like structure drops the ball from a height of 30 centimeters onto the display three times to ensure it won&#8217;t crack. In our demo, we pushed the limits to higher drops from 40 and 50 centimeters, and the display effectively absorbed and distributed the pressure to avoid damage.\u00a0<\/p>\n<figure class=\"c-shortcodeImage u-clearfix c-shortcodeImage-large c-shortcodeImage-hasCaption\">\n<div class=\"c-shortcodeImage_imageContainer\">\n<div class=\"c-cmsImage c-shortcodeImage_image\"><source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.cnet.com\/a\/img\/resize\/7d56e148bd7cf94320b2514694e66b52c43addda\/hub\/2026\/07\/13\/238d672b-b390-4570-bb12-c9d0beaa646f\/samsung-display-ball.jpg?auto=webp&amp;width=768\" alt=\"The small metal ball that is dropped onto Samsung's displays to ensure durability.\" \/><\/div>\n<\/div><figcaption><span class=\"c-shortcodeImage_caption g-inner-spacing-right-small g-text-xxsmall\"><\/p>\n<p>This marble-sized ball is small but mighty. It&#8217;s dropped onto a display panel to test if it cracks.<\/p>\n<p><\/span><span class=\"c-shortcodeImage_credit g-inner-spacing-right-small g-outer-spacing-top-xsmall g-color-text-meta g-text-xxxsmall\">Samsung<\/span><\/figcaption><\/figure>\n<h2>Making a &#8220;better display&#8221;<\/h2>\n<p>Samsung&#8217;s new Flex Titanium is all about bolstering durabily without adding bulk. Compared to polymer film, titanium-alloy film has 20 times greater mechanical stiffness, the company says, meaning it better retains its shape. This component sits below the OLED panel and is less than one-third the thickness of a human hair. Below that is the titanium plate, which Samsung says can provide more stable support when the phone is unfolded without compromising flexibility.\u00a0<\/p>\n<p>Last year&#8217;s Z Fold 7 also used a titanium plate, but the display structure was made up of multiple polymer-based support layers. Samsung has now consolidated those layers into a single titanium-alloy film, reducing the thickness of the display module while maintaining strength, flexibility and long-term durability, the company says.<\/p>\n<figure class=\"c-shortcodeImage u-clearfix c-shortcodeImage-large c-shortcodeImage-hasCaption\">\n<div class=\"c-shortcodeImage_imageContainer\">\n<div class=\"c-cmsImage c-shortcodeImage_image\"><source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.cnet.com\/a\/img\/resize\/5621f4cfd8f58ac8439372b9e9af30a70fb34c50\/hub\/2026\/07\/14\/151b7a6a-8e4f-4f13-8580-a7d615304e75\/display-f-en.png?auto=webp&amp;width=768\" alt=\"Samsung Flex Titanium display layers\" \/><\/div>\n<\/div><figcaption><span class=\"c-shortcodeImage_caption g-inner-spacing-right-small g-text-xxsmall\"><\/p>\n<p>The layers of Samsung&#8217;s Flex Titanium display.<\/p>\n<p><\/span><span class=\"c-shortcodeImage_credit g-inner-spacing-right-small g-outer-spacing-top-xsmall g-color-text-meta g-text-xxxsmall\">Samsung<\/span><\/figcaption><\/figure>\n<p><strong>See also:<\/strong>\u00a0<span><span>Beyond the Galaxy Z Fold: Samsung&#8217;s Future Phone Concepts That Roll, Slide and Expand<\/span><\/span><\/p>\n<p>Notably, the upgraded display also has a reduced crease &#8212; a\u00a0growing focal point\u00a0in the world of foldable phones. Samsung Display showed off a\u00a0creaseless foldable concept screen\u00a0at CES earlier this year. The company is reportedly working with Apple to develop a creaseless screen for a\u00a0foldable iPhone, which could make its debut this fall. What I saw at Samsung Display in June still had a minimal crease, although it&#8217;s much less apparent than the Z Fold 7&#8217;s.\u00a0<\/p>\n<figure class=\"c-shortcodeImage u-clearfix c-shortcodeImage-large c-shortcodeImage-hasCaption\">\n<div class=\"c-shortcodeImage_imageContainer\">\n<div class=\"c-cmsImage c-shortcodeImage_image\"><source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.cnet.com\/a\/img\/resize\/963df7847653fa194a82d18a8b795594eaa6d911\/hub\/2026\/01\/05\/691295c2-0753-4c15-991d-4e9f2df4678b\/samsung-display-creaseless.jpg?auto=webp&amp;width=768\" alt=\"Two foldable phones, one with a more minimal crease\" \/><\/div>\n<\/div><figcaption><span class=\"c-shortcodeImage_caption g-inner-spacing-right-small g-text-xxsmall\"><\/p>\n<p>At CES 2026, Samsung Display showed off a concept for a creaseless screen.\u00a0<\/p>\n<p><\/span><span class=\"c-shortcodeImage_credit g-inner-spacing-right-small g-outer-spacing-top-xsmall g-color-text-meta g-text-xxxsmall\">Celso Bulgatti\/CNET<\/span><\/figcaption><\/figure>\n<p>Samsung is slated to share more about Flex Titanium and upcoming Galaxy foldable devices, including the Z Fold 8, during its\u00a0summer Unpacked\u00a0event on July 22. These advancements look to be a step toward mitigating many of the durability and aesthetic compromises that have\u00a0long characterized foldable phones\u00a0&#8212; though the work is far from done.\u00a0<\/p>\n<p>&#8220;Years ago, Samsung created this foldable category,&#8221; Yang said. &#8220;And the foldable display and the structure we developed became the standard. So we feel some responsibility for this market; we have to make a better display.&#8221;<\/p>\n<\/article>\n<\/div>\n<\/div>\n<article class=\"c-ShortcodeContent c-ShortcodeContent-theme:default sm:u-col-2 md:u-col-6 lg:u-col-12\">\n<p class=\"u-speakableText-p1\">In a secluded room deep within Samsung Display&#8217;s headquarters in South Korea, rows of whirring gray and black machines repeatedly fold, flex and stress test the company&#8217;s newest mobile displays. During a mid-June visit, I was among the first people outside the company to <span><span>step inside the high-security lab<\/span><\/span> and see how Samsung pushes its foldable screens to their limits before they reach consumers.<\/p>\n<p class=\"u-speakableText-p2\">On Tuesday, Samsung unveiled Flex Titanium, a new display technology for its upcoming Galaxy foldable phones\u00a0including the Z Fold 8. It combines a titanium-alloy film with a titanium plate to create a thinner, more durable display structure designed to better withstand drops and other impacts &#8212; an important consideration for foldable phones that can cost thousands of dollars. \u00a0<\/p>\n<div class=\"c-articleCallout g-outer-spacing-bottom-large o-box o-box-large\">\n    This story is part of  <span class=\"c-articleCallout_packageUnitTitle\">Samsung Event<\/span>, CNET&#8217;s collection of news, tips and advice around Samsung&#8217;s most popular products.\n  <\/div>\n<p>Samsung Display designs and manufactures screens for Samsung Electronics as well as competitors including Apple, and has become one of the industry&#8217;s leading developers of flexible and advanced display technology. Beyond commercial products, the company regularly showcases futuristic display concepts for phones, tablets and other devices.<\/p>\n<div>\n<div>\n<div class=\"c-shortcodeVideoInline g-outer-spacing-bottom-large g-text-xxsmall c-shortcodeVideoInline_play\">\n<div class=\"c-shortcodeVideoInline_img\">\n<figure class=\"c-globalImage\">\n<div class=\"c-cmsImage c-globalImage_cmsImage\"><img src alt height=\"306\" width=\"768\" loading=\"lazy\"><\/div>\n<\/figure>\n<\/div>\n<div class=\"c-shortcodeVideoInline_txt g-text-xxsmall\"><strong>Watch this:<\/strong> I Went Inside Samsung&#8217;s Secret Display Lab and Saw Its Wildest Phone Concepts\n      <\/div>\n<p><time class=\"c-shortcodeVideoInline_time\"><span class=\"g-text-xxxsmall\">03:16<\/span><\/time><\/div>\n<\/div>\n<\/div>\n<p>As Samsung makes its foldable phones thinner &#8212; last year&#8217;s Galaxy Z Fold 7 measures an impressively slim 4.2mm when open &#8212; the company is looking for ways to scale back various components to maintain a sleek profile. Samsung says it spent about three years developing Flex Titanium technology while examining customer feedback across seven generations of its foldable phones.\u00a0<\/p>\n<p>&#8220;We have to understand user behavior and various display challenges like dropping or pressure with a large object or a tiny object,&#8221; Samsung executive vice president Byung Duk Yang said in an interview. &#8220;Because of that, we have developed a very comprehensive and sophisticated evaluation method to understand user behavior in the real world.&#8221;<\/p>\n<figure class=\"c-shortcodeImage u-clearfix c-shortcodeImage-large c-shortcodeImage-hasCaption\">\n<div class=\"c-shortcodeImage_imageContainer\">\n<div class=\"c-cmsImage c-shortcodeImage_image\"><source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.cnet.com\/a\/img\/resize\/128e71b310b83c7112a57a82fed99e3e58a540fe\/hub\/2026\/07\/13\/aa6cdec6-bfe6-4277-a471-5854379d1257\/samsung-display-machine.jpg?auto=webp&amp;width=768\" alt=\"A woman in a denim outfit and floral headscarf stands in front of a display testing machine\" \/><\/div>\n<\/div><figcaption><span class=\"c-shortcodeImage_caption g-inner-spacing-right-small g-text-xxsmall\"><\/p>\n<p>These are the machines that fold Samsung&#8217;s displays hundreds of thousands of times to ensure durability.\u00a0<\/p>\n<p><\/span><span class=\"c-shortcodeImage_credit g-inner-spacing-right-small g-outer-spacing-top-xsmall g-color-text-meta g-text-xxxsmall\">Samsung<\/span><\/figcaption><\/figure>\n<h2>Testing the endurance of foldable displays<\/h2>\n<p>As we navigated the maze-like, pristine white hallways snaking below Samsung Display&#8217;s headquarters in Korea, about 20 miles from Seoul, our guide touted the exclusivity of what we&#8217;d be seeing. No one outside the company &#8212; not even the employee&#8217;s mom and dad &#8212; had been here, she said as she led us into the testing lab.<\/p>\n<p>In this secluded room, which only engineers enter, equipment runs around the clock, folding and unfolding display panels to ensure they can pass 500,000 folding tests. Once the metal latch is closed, the Z Fold 8 panels (there are four inside right now) are subjected to extreme temperatures ranging from -20 degrees to 60 degrees Celsius (or -4 degrees to 140 degrees Fahrenheit).\u00a0\u00a0<\/p>\n<p>Outside the machine, a monitor shows what&#8217;s happening inside from eight different camera angles. The footage, which is also being recorded, can detect issues such as the display lifting off the device frame. Currently, the display panels being tested are off, but the machine can evaluate how operational displays respond to extreme conditions, too.<\/p>\n<figure class=\"c-shortcodeImage u-clearfix c-shortcodeImage-large c-shortcodeImage-hasCaption\">\n<div class=\"c-shortcodeImage_imageContainer\">\n<div class=\"c-cmsImage c-shortcodeImage_image\"><source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.cnet.com\/a\/img\/resize\/9b5931183bf3862412484c6d3c1ff1d58e4e3e47\/hub\/2026\/07\/13\/24ce6b18-f54d-46a1-b8b9-395924680d6a\/abrar-samsung-display-giheung-12.jpg?auto=webp&amp;width=768\" alt=\"A woman in a denim outfit and floral headscarf stands in front of a display testing machine\" \/><\/div>\n<\/div><figcaption><span class=\"c-shortcodeImage_caption g-inner-spacing-right-small g-text-xxsmall\"><\/p>\n<p>The machine to my left tests a display&#8217;s image quality. You can slide open the panels to peer inside via the small windows.<\/p>\n<p><\/span><span class=\"c-shortcodeImage_credit g-inner-spacing-right-small g-outer-spacing-top-xsmall g-color-text-meta g-text-xxxsmall\">Samsung<\/span><\/figcaption><\/figure>\n<p>Down another long hallway (I feel like I&#8217;m in an episode of Severance at this point), we enter a lab for examining the display&#8217;s image quality, including brightness and color. After placing a display in the center of the machine and closing what looks like a miniature garage door with sliders on the windows for peering in, the testing begins.\u00a0<\/p>\n<p>A series of bright lights beams down on the panel, and the machine measures how much light is reflected &#8212; the less, the better. That&#8217;s for a few reasons: The display&#8217;s colors appear deeper, less reflection makes it easier to see the screen under bright lighting and you&#8217;re less likely to just be staring at your reflection when you look down at your phone. It takes about three minutes to test one panel.<\/p>\n<figure class=\"c-shortcodeImage u-clearfix c-shortcodeImage-large c-shortcodeImage-hasCaption\">\n<div class=\"c-shortcodeImage_imageContainer\">\n<div class=\"c-cmsImage c-shortcodeImage_image\"><source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.cnet.com\/a\/img\/resize\/4eafcff03dabb58fc585e85655e6988482f72324\/hub\/2026\/07\/13\/dfb4d4aa-0748-4471-ad55-3ecd276cb655\/abrar-samsung-display-giheung-6.jpg?auto=webp&amp;width=768\" alt=\"A machine with an arm that drops a heavy metal ball on a display panel\" \/><\/div>\n<\/div><figcaption><span class=\"c-shortcodeImage_caption g-inner-spacing-right-small g-text-xxsmall\"><\/p>\n<p>The ball drop test ensures a display can effectively absorb and distribute pressure from a small, heavy metal ball.<\/p>\n<p><\/span><span class=\"c-shortcodeImage_credit g-inner-spacing-right-small g-outer-spacing-top-xsmall g-color-text-meta g-text-xxxsmall\">Samsung<\/span><\/figcaption><\/figure>\n<p>Another test I saw appeared rather simple compared to these more deeply technical mechanics, but it&#8217;s equally important for ensuring a display&#8217;s durability. A towering 220-pound machine propped on a counter holds a marble-sized metal ball weighing around 21 grams. An arm-like structure drops the ball from a height of 30 centimeters onto the display three times to ensure it won&#8217;t crack. In our demo, we pushed the limits to higher drops from 40 and 50 centimeters, and the display effectively absorbed and distributed the pressure to avoid damage.\u00a0<\/p>\n<figure class=\"c-shortcodeImage u-clearfix c-shortcodeImage-large c-shortcodeImage-hasCaption\">\n<div class=\"c-shortcodeImage_imageContainer\">\n<div class=\"c-cmsImage c-shortcodeImage_image\"><source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.cnet.com\/a\/img\/resize\/7d56e148bd7cf94320b2514694e66b52c43addda\/hub\/2026\/07\/13\/238d672b-b390-4570-bb12-c9d0beaa646f\/samsung-display-ball.jpg?auto=webp&amp;width=768\" alt=\"The small metal ball that is dropped onto Samsung's displays to ensure durability.\" \/><\/div>\n<\/div><figcaption><span class=\"c-shortcodeImage_caption g-inner-spacing-right-small g-text-xxsmall\"><\/p>\n<p>This marble-sized ball is small but mighty. It&#8217;s dropped onto a display panel to test if it cracks.<\/p>\n<p><\/span><span class=\"c-shortcodeImage_credit g-inner-spacing-right-small g-outer-spacing-top-xsmall g-color-text-meta g-text-xxxsmall\">Samsung<\/span><\/figcaption><\/figure>\n<h2>Making a &#8220;better display&#8221;<\/h2>\n<p>Samsung&#8217;s new Flex Titanium is all about bolstering durabily without adding bulk. Compared to polymer film, titanium-alloy film has 20 times greater mechanical stiffness, the company says, meaning it better retains its shape. This component sits below the OLED panel and is less than one-third the thickness of a human hair. Below that is the titanium plate, which Samsung says can provide more stable support when the phone is unfolded without compromising flexibility.\u00a0<\/p>\n<p>Last year&#8217;s Z Fold 7 also used a titanium plate, but the display structure was made up of multiple polymer-based support layers. Samsung has now consolidated those layers into a single titanium-alloy film, reducing the thickness of the display module while maintaining strength, flexibility and long-term durability, the company says.<\/p>\n<figure class=\"c-shortcodeImage u-clearfix c-shortcodeImage-large c-shortcodeImage-hasCaption\">\n<div class=\"c-shortcodeImage_imageContainer\">\n<div class=\"c-cmsImage c-shortcodeImage_image\"><source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.cnet.com\/a\/img\/resize\/5621f4cfd8f58ac8439372b9e9af30a70fb34c50\/hub\/2026\/07\/14\/151b7a6a-8e4f-4f13-8580-a7d615304e75\/display-f-en.png?auto=webp&amp;width=768\" alt=\"Samsung Flex Titanium display layers\" \/><\/div>\n<\/div><figcaption><span class=\"c-shortcodeImage_caption g-inner-spacing-right-small g-text-xxsmall\"><\/p>\n<p>The layers of Samsung&#8217;s Flex Titanium display.<\/p>\n<p><\/span><span class=\"c-shortcodeImage_credit g-inner-spacing-right-small g-outer-spacing-top-xsmall g-color-text-meta g-text-xxxsmall\">Samsung<\/span><\/figcaption><\/figure>\n<p><strong>See also:<\/strong>\u00a0<span><span>Beyond the Galaxy Z Fold: Samsung&#8217;s Future Phone Concepts That Roll, Slide and Expand<\/span><\/span><\/p>\n<p>Notably, the upgraded display also has a reduced crease &#8212; a\u00a0growing focal point\u00a0in the world of foldable phones. Samsung Display showed off a\u00a0creaseless foldable concept screen\u00a0at CES earlier this year. The company is reportedly working with Apple to develop a creaseless screen for a\u00a0foldable iPhone, which could make its debut this fall. What I saw at Samsung Display in June still had a minimal crease, although it&#8217;s much less apparent than the Z Fold 7&#8217;s.\u00a0<\/p>\n<figure class=\"c-shortcodeImage u-clearfix c-shortcodeImage-large c-shortcodeImage-hasCaption\">\n<div class=\"c-shortcodeImage_imageContainer\">\n<div class=\"c-cmsImage c-shortcodeImage_image\"><source media=\"(max-width: 767px)\" srcset=\"https:\/\/www.cnet.com\/a\/img\/resize\/963df7847653fa194a82d18a8b795594eaa6d911\/hub\/2026\/01\/05\/691295c2-0753-4c15-991d-4e9f2df4678b\/samsung-display-creaseless.jpg?auto=webp&amp;width=768\" alt=\"Two foldable phones, one with a more minimal crease\" \/><\/div>\n<\/div><figcaption><span class=\"c-shortcodeImage_caption g-inner-spacing-right-small g-text-xxsmall\"><\/p>\n<p>At CES 2026, Samsung Display showed off a concept for a creaseless screen.\u00a0<\/p>\n<p><\/span><span class=\"c-shortcodeImage_credit g-inner-spacing-right-small g-outer-spacing-top-xsmall g-color-text-meta g-text-xxxsmall\">Celso Bulgatti\/CNET<\/span><\/figcaption><\/figure>\n<p>Samsung is slated to share more about Flex Titanium and upcoming Galaxy foldable devices, including the Z Fold 8, during its\u00a0summer Unpacked\u00a0event on July 22. These advancements look to be a step toward mitigating many of the durability and aesthetic compromises that have\u00a0long characterized foldable phones\u00a0&#8212; though the work is far from done.\u00a0<\/p>\n<p>&#8220;Years ago, Samsung created this foldable category,&#8221; Yang said. &#8220;And the foldable display and the structure we developed became the standard. So we feel some responsibility for this market; we have to make a better display.&#8221;<\/p>\n<\/article>\n<p>[analyse_source url=&#8221;http:\/\/cnet.com\/tech\/mobile\/inside-samsungs-secret-lab-foldable-displays\/&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.cnet.com\/a\/img\/resize\/af5587c5377f31dd17ce6b3b8b2cf084c3402183\/hub\/2026\/07\/14\/bd013cc5-d19e-4299-9bf4-d8230437f325\/image.png?auto=webp&amp;fit=crop&amp;height=675&amp;width=1200&#8243;] In a secluded room deep within Samsung Display&#8217;s headquarters in South Korea, rows of whirring gray and black machines repeatedly fold, flex and stress test the company&#8217;s newest mobile displays. During a mid-June visit, I was among the first people outside the company to step inside the high-security lab and see how [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[67,226],"class_list":["post-2044092","post","type-post","status-publish","format-standard","hentry","category-politics","tag-cnet-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2044092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2044092"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2044092\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2044092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2044092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2044092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}