{"id":2043362,"date":"2026-07-14T19:47:47","date_gmt":"2026-07-14T16:47:47","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2043362"},"modified":"2026-07-14T19:47:47","modified_gmt":"2026-07-14T16:47:47","slug":"frieze-seouls-programs-include-a-hunt-for-hidden-coins-and-climate-chats","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2043362","title":{"rendered":"Frieze Seoul\u2019s Programs Include a Hunt for Hidden Coins and Climate Chats"},"content":{"rendered":"

[analyse_image type=”featured” src=”https:\/\/www.artnews.com\/wp-content\/uploads\/2026\/07\/Ryan_Gander_The_Find_Okayama_Art_Summit_13_Photographer_Yasushi_Ichikawa.jpg?w=1024″]<\/p>\n

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\n\tArt fairs may have started out as trade shows for dealers to sell each other their inventory, but they have long since become major events in the art world\u2019s attention economy, zhuzhed up with public art commissions and intellectual dressings, including elaborate programs of public talks and film screenings, as well as plain old fun events like concerts. (As I wrote in 2020, the Armory Show even once offered a museum-style audio guide.)\u00a0<\/p>\n

\n\tThe public programming for the upcoming edition of Frieze Seoul this September includes a citywide hunt for thousands of custom-made artist\u2019s coins, along with films, talks, music and special projects. The fair\u2019s fifth edition (September 2\u20135) features more than 125 galleries from over 30 countries, and takes place at the COEX convention center in the posh Gangnam neighborhood.<\/p>\n

\n\t\u201cThe program we are presenting this year is built on the belief that a fair should be more than what happens inside its walls\u2014it should be felt across the city it calls home,\u201d said Patrick Lee, the fair\u2019s director, in press materials.<\/p>\n

\n\tAccounting for the greatest amount of real estate among the programming offerings will be British artist Ryan Gander\u2019s city-wide public art project, The Find Seoul<\/em>, which involves him hiding some 16,000 coins of his own design throughout the city\u2019s galleries, institutions, and neighborhoods. It\u2019s the project\u2019s fourth iteration of \u201cThe Find\u201d and its first in Korea, where the coins will be spread throughout the Euljiro, Hannam, Cheongdam and Samcheong neighborhoods and the public spaces at COEX.\u00a0<\/p>\n

\n\tGander\u2019s coins will be \u201cembossed with a different piece of wisdom to carry or act on,\u201d according to press materials. When the same project was unveiled at the Manchester International Festival in 2023, the Art Newspaper<\/em> wrote that \u201cIt is amazing how competitive art world luminaries can be in the quest for an objet d\u2019art.\u201d The project will run from August 31\u2013September 10, launching in Euljiro.<\/p>\n

\n\tThe fair is collaborating with the Busan Biennale on a film program with screenings at SONGEUN Art and Cultural Foundation, extending the Biennale\u2019s theme, \u201cDissident Chorus.\u201d Among the artists featured are Alison Nguyen, Umi Ishihara, Bhenji Rha, Luiz Roque, Moe Satt, Brahim Tall, Tanat Teeradakorn and Natasha Tontey.<\/p>\n

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Frieze x PB (Print Bakery), Frieze Seoul 2025.<\/span><\/figcaption><\/figure>\n<\/div>\n

\n\tThe fair\u2019s setting is appropriate for a talk featuring three of Korea\u2019s leading artists, Ayoung Kim, Chan Sook Choi, and Christine Sun Kim, all featured in the upcoming exhibition \u201cMinor Feelings,\u201d at the Los Angeles County Museum of Art, which is set to focus on Korean art. They\u2019ll discuss diasporic identity and Korean art-making today, in an exchange with curators Christine Y. Kim and Harry C. H. Choi. Also on the talks agenda is a conversation among Korean artists Gwon Osang, Ahn Sungseok and Kim Miyoung about the relationship between artists and commercial brands.<\/p>\n

\n\tSome artistic interventions are very understated. Moon Kyungwon and Jeon Joonho\u2019s Mobile Agora <\/em>consists simply of a number of recycled plastic chairs in a circle, creating a space for conversation for subjects including plastic pollution, the climate crisis, and more sustainable futures.<\/p>\n

\n\tSome 15 Korean artists, meanwhile, will reinterpret the moon jar, a classic item in Korean visual culture, with The Moon Jar Constellation<\/em>, the fair\u2019s second collaborative project with PBG (Print Bakery), an art platform aiming to make art accessible. A portion of proceeds will go to support UNICEF.<\/p>\n

\n\tThe recipient of the fourth Frieze Seoul Artist Award, the Seoul-based collective Yagwang, formed by Terri Kim and In Jeon, has been commissioned to create Facade Zone (2026)<\/em>, a site-specific sculptural installation that will involve dismantling a fair booth\u2019s walls and reploacing them with an exposed wooden framework displaying latex sculptures based on figures from Korean Buddhist iconography, under ever-changing lighting, as a way of highlighting the mechanisms of display.<\/p>\n<\/div>\n<\/div>\n

[analyse_source url=”https:\/\/www.artnews.com\/art-news\/news\/frieze-seoul-programs-hidden-coins-talk-climate-change-1234792096\/”]<\/p>\n","protected":false},"excerpt":{"rendered":"

[analyse_image type=”featured” src=”https:\/\/www.artnews.com\/wp-content\/uploads\/2026\/07\/Ryan_Gander_The_Find_Okayama_Art_Summit_13_Photographer_Yasushi_Ichikawa.jpg?w=1024″] Art fairs may have started out as trade shows for dealers to sell each other their inventory, but they have long since become major events in the art world\u2019s attention economy, zhuzhed up with public art commissions and intellectual dressings, including elaborate programs of public talks and film screenings, as well as […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[61,226],"class_list":["post-2043362","post","type-post","status-publish","format-standard","hentry","category-politics","tag-artnews-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2043362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2043362"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2043362\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2043362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2043362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2043362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}