{"id":2041169,"date":"2026-07-13T17:57:13","date_gmt":"2026-07-13T14:57:13","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2041169"},"modified":"2026-07-13T17:57:13","modified_gmt":"2026-07-13T14:57:13","slug":"samsung-bests-apple-to-become-the-top-smartphone-brand-in-the-world","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2041169","title":{"rendered":"Samsung bests Apple to become the top smartphone brand in the world"},"content":{"rendered":"

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Home<\/a>><\/span>Tech<\/a><\/div>\n<\/section>\n<\/div>\n<\/div>\n

Samsung overtakes Apple to become the number one smartphone brand in the world<\/h1>\n
Apple surpassed Samsung last year. Now, Samsung has retaken the crown \u2013 at least for now.<\/div>\n
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\n \u00a0By\u00a0<\/p>\n
Matt Binder<\/a><\/div>\n

\u00a0on\u00a0

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\"Samsung<\/p>\n
Samsung has displaced Apple as the global leader among smartphone manufacturers.<\/span>Credit: Avishek Das\/SOPA Images\/LightRocket via Getty Images<\/span><\/div>\n<\/div>\n
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Apple’s time as the top smartphone maker in the world has come to an end for the time being. <\/p>\n

According to a new report<\/u><\/a> from tech market research firm Counterpoint, Samsung has reclaimed its title from Apple as the mobile industry’s global leader in Q2 2026.\u00a0And it seems Apple’s loss is at least partially attributable to the ongoing global RAM shortage, which has led to fewer people buying phones.<\/p>\n

“The outlook for the rest of 2026 remains challenging,” Counterpoint says in its report. The research firm expects a roughly 14 percent decline in global smartphone shipments for the year, with price increases putting pressure on shoppers.<\/p>\n

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Samsung and Apple have been neck-and-neck for years in the race as the world’s most popular smartphone manufacturer. At the start of the year, Apple overcame Samsung<\/u><\/a> to become the industry leader on the strength of record-breaking iPhone sales.<\/p>\n

However, the latest data shows that Samsung has had a strong start in 2026, propelling the company back to the top. Samsung now has a 24 percent global mobile market share, the strongest of any of the top five brands in the category. Samsung\u2019s Galaxy S26 line was the driver behind shipment growth, according to the report. Counterpoint says that the Galaxy S26 Ultra model released in March<\/a> emerged as the “standout performer.”<\/p>\n

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Although Apple dropped to second, the company’s market share actually grew overall in Q2 2026. The Counterpoint report found that the company grew 3 percent year-over-year during the quarter and even achieved a record 20 percent global market share. The iPhone 17 remained as Apple’s biggest product line and was the “top-shipped global model.”<\/p>\n

However, Apple did face some adversity due to global RAM shortage<\/u><\/a>\u00a0spurred by the AI boom.<\/p>\n

Counterpoint’s report says legacy iPhone models “faced softer demand, as component allocation prioritized current-generation devices amid memory-related supply constraints.” The company also faced declining shipments within the Chinese market as “China remained a relative soft spot” for the company, according to Counterpoint.<\/p>\n

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