{"id":2041039,"date":"2026-07-13T17:09:39","date_gmt":"2026-07-13T14:09:39","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2041039"},"modified":"2026-07-13T17:09:39","modified_gmt":"2026-07-13T14:09:39","slug":"shopbop-launches-new-in-house-brand-madelynne-exclusive","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2041039","title":{"rendered":"Shopbop Launches New In-House Brand Madelynne \u2014 EXCLUSIVE"},"content":{"rendered":"
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(Fashion News)<\/p>\n<\/div>\n

Shopbop Launches New In-House Brand Madelynne \u2014 EXCLUSIVE <\/h1>\n<\/div>\n
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The label is now available to shop. <\/p>\n<\/div>\n

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by Kelsey Stewart<\/a><\/address>\n
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\"Shopbop<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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We may receive a portion of sales if you purchase a product through a link in this article.<\/div>\n<\/div>\n
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Shopbop has long been a treasure trove of the industry\u2019s buzziest up-and-coming labels<\/a>, introducing them to the masses before they hit the mainstream. Naturally, the retailer has also been developing its own exclusive cool-girl brands behind the scenes. In February 2025, it launched Le Bop, a collection of everyday basics with a modern, French-inspired edge. On July 13, Shopbop added a second in-house label to its roster: Madelynne<\/a>. Decidedly more playful than Le Bop, the new brand is a one-stop destination for all your summer outfit needs.<\/p>\n

Priced from $118 to $248, Madelynne debuted with 23 feminine silhouettes, spanning maxi dresses, peplum tops, matching sets, midi skirts, and more. Punchy prints are core to the in-house brand, with patterns ranging from florals and grid motifs to polka dots and even a summery radish print. <\/p>\n

According to Kate Ciepluch, Shopbop\u2019s head of design for private label, creating pieces for both everyday dressing and life\u2019s most memorable occasions was central to the design process. \u201cWith Madelynne, we set out to create a collection defined by optimism, ease, and a sense of escape,\u201d she tells TZR. \u201cInspired by wanderlust and a romantic point of view, the collection pairs fluid silhouettes with thoughtful details and versatile matching sets designed to move effortlessly across settings and destinations,\u201d Ciepluch adds.<\/p>\n

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.s535723676{padding-top:125%}@media(min-width:768px){.s535723676{padding-top:125%}}\"Madelynne<\/div>\n
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Courtesy Of Shopbop<\/cite><\/figcaption><\/div>\n
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.s535723676{padding-top:125%}@media(min-width:768px){.s535723676{padding-top:125%}}\"Madelynne<\/div>\n
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Courtesy Of Shopbop<\/cite><\/figcaption><\/div>\n<\/div>\n<\/div>\n
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