{"id":2040047,"date":"2026-07-10T21:03:58","date_gmt":"2026-07-10T18:03:58","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2040047"},"modified":"2026-07-10T21:03:58","modified_gmt":"2026-07-10T18:03:58","slug":"new-balance-unveils-the-990v4-in-a-warm-pumpernickel-pink-chalk-colorway","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2040047","title":{"rendered":"New Balance Unveils the 990v4 in a Warm &#8220;Pumpernickel\/Pink Chalk&#8221; Colorway"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;]<\/p>\n<div class=\"col-post-body col\">\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Footwear\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Jul 10, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             1.7K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Joyce Li<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"brand-sidebar-widget d-none d-lg-block\">\n<h6>In This Article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"New Balance Unveils the 990v4 in a Warm &quot;Pumpernickel\/Pink Chalk&quot; Colorway\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" data-images=\"[{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-001.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-001.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-001.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-001.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-001.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/07\/10\/new-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-001.jpg&quot;,&quot;alt&quot;:&quot;New Balance 990v4 &quot;Pumpernickel\/Pink Chalk&quot; Release Info Alabaster U990IC4&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;New 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Balance 990v4 &quot;Pumpernickel\/Pink Chalk&quot; Release Info Alabaster U990IC4&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;New 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Balance 990v4 &quot;Pumpernickel\/Pink Chalk&quot; Release Info Alabaster U990IC4&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;New 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Balance 990v4 &quot;Pumpernickel\/Pink Chalk&quot; Release Info Alabaster U990IC4&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;New 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Balance 990v4 &quot;Pumpernickel\/Pink Chalk&quot; Release Info Alabaster U990IC4&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;New Balance&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}}]\" role=\"list\">\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-001.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">1 of 5<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">New Balance<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"2\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-002.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">2 of 5<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">New Balance<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"3\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-003.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">3 of 5<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">New Balance<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"4\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-004.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">4 of 5<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">New Balance<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"5\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-005.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">5 of 5<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">New Balance<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Footwear<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Jul 10, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.7K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Name:<\/strong> New Balance 990v4 \u201cPumpernickel\/Pink Chalk\u201d<br \/><strong>Colorway:<\/strong> Pumpernickel\/Pink Chalk-Alabaster<br \/><strong>SKU:<\/strong> U990IC4<br \/><strong>Retail Price:<\/strong> $185 USD<br \/><strong>Release Date:<\/strong> July 10<br \/><strong>Where to Buy:<\/strong>\u00a0New Balance<\/p>\n<p>New Balance is officially expanding its seasonal lifestyle footwear lineup with the upcoming arrival of the New Balance 990v4 \u201cPumpernickel\/Pink Chalk\u201d. The premium low-top runner brings a fresh, dessert-inspired aesthetic to the brand\u2019s celebrated domestic manufacturing line.<\/p>\n<p>The lifestyle runner adopts a multi-textured composition that accentuates its classic layered architecture. Premium brown suede overlays wrap cleanly around the upper, establishing a deep, grounded foundation that contrasts against the breathable pale mesh underlays. Soft pink accents are meticulously integrated across the trim panels, offering a light, pastel break from the dominant dark palette.\n<\/p>\n<p>To complete the warm color scheme, vibrant yellow hits are applied around the signature oversized midfoot logo and across the structural heel clip. Underfoot, the sneaker relies on its traditional technical setup, utilizing a dark brown ENCAP midsole unit paired with a durable matching rubber outsole. This combination ensures high-grade cushioning and stability while keeping the lower tooling fully unified with the upper\u2019s primary tones.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6751961\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>New Balance Introduces the 5030 in &#8220;Black\/Black Metallic&#8221;\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6751681\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Jordan Brand Delivers Tropical Energy With the Air Jordan 4 &#8220;Birds of Paradise&#8221;\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6751711\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Sony Debuts the RX10 V After Almost a Decade\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Joyce Li<\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In This Article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    New BalanceNew Balance 990v4\n                                                            <\/p><\/div>\n<\/div>\n<section class=\"post__body__author_info\">\n<div class=\"post__body__author_info__inner\"><img decoding=\"async\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F05%2Fjoyce-300.jpg?w=100&amp;cbr=1&amp;q=90&amp;fit=max\" alt=\"Joyce Li\" class=\"post__body__author_info__avatar\"><\/p>\n<div class=\"post__body__author_info__body\">\n<p>                    Joyce Li<\/p>\n<p>                                    <span class=\"post__body__author_info__title\">Editor<\/span><\/div>\n<\/div>\n<div class=\"post__body__author_info__bio_wrapper\">\n<p class=\"post__body__author_info__bio\">For over half a decade, Joyce Li has served as an Editor on Hypebeast&#8217;s global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.<\/p>\n<\/div>\n<\/section>\n<\/footer>\n<\/article>\n<\/div>\n<div id=\"post-footer\" class=\"post-footer row\">\n<div class=\"col-shopping-break\">\n<hr>\n<\/div>\n<div class=\"col-comments\">\n<div id=\"comments\" class=\"post-comments none \">\n<header>\n<div class=\"heading\"><span class=\"comment-count\">0<\/span><span>Comments<\/span><\/div>\n<div class=\"comment-dropdown-tooltip\">\n<ul>\n<li>\n<li><\/ul>\n<\/div>\n<\/header>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Footwear\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Jul 10, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             1.7K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Joyce Li<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"brand-sidebar-widget d-none d-lg-block\">\n<h6>In This Article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"New Balance Unveils the 990v4 in a Warm &quot;Pumpernickel\/Pink Chalk&quot; Colorway\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" data-images=\"[{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-001.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-001.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-001.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-001.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-001.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/07\/10\/new-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-001.jpg&quot;,&quot;alt&quot;:&quot;New Balance 990v4 &quot;Pumpernickel\/Pink Chalk&quot; Release Info Alabaster U990IC4&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;New Balance&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-002.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-002.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-002.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-002.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-002.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/07\/10\/new-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-002.jpg&quot;,&quot;alt&quot;:&quot;New Balance 990v4 &quot;Pumpernickel\/Pink Chalk&quot; Release Info Alabaster U990IC4&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;New Balance&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-003.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-003.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-003.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-003.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-003.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/07\/10\/new-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-003.jpg&quot;,&quot;alt&quot;:&quot;New Balance 990v4 &quot;Pumpernickel\/Pink Chalk&quot; Release Info Alabaster U990IC4&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;New Balance&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-004.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-004.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-004.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-004.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-004.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/07\/10\/new-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-004.jpg&quot;,&quot;alt&quot;:&quot;New Balance 990v4 &quot;Pumpernickel\/Pink Chalk&quot; Release Info Alabaster U990IC4&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;New 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Balance 990v4 &quot;Pumpernickel\/Pink Chalk&quot; Release Info Alabaster U990IC4&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;New Balance&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}}]\" role=\"list\">\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-001.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">1 of 5<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">New Balance<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"2\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-002.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">2 of 5<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">New Balance<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"3\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-003.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">3 of 5<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">New Balance<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"4\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-004.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">4 of 5<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">New Balance<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"5\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-005.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">5 of 5<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">New Balance<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Footwear<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Jul 10, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.7K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Name:<\/strong> New Balance 990v4 \u201cPumpernickel\/Pink Chalk\u201d<br \/><strong>Colorway:<\/strong> Pumpernickel\/Pink Chalk-Alabaster<br \/><strong>SKU:<\/strong> U990IC4<br \/><strong>Retail Price:<\/strong> $185 USD<br \/><strong>Release Date:<\/strong> July 10<br \/><strong>Where to Buy:<\/strong>\u00a0New Balance<\/p>\n<p>New Balance is officially expanding its seasonal lifestyle footwear lineup with the upcoming arrival of the New Balance 990v4 \u201cPumpernickel\/Pink Chalk\u201d. The premium low-top runner brings a fresh, dessert-inspired aesthetic to the brand\u2019s celebrated domestic manufacturing line.<\/p>\n<p>The lifestyle runner adopts a multi-textured composition that accentuates its classic layered architecture. Premium brown suede overlays wrap cleanly around the upper, establishing a deep, grounded foundation that contrasts against the breathable pale mesh underlays. Soft pink accents are meticulously integrated across the trim panels, offering a light, pastel break from the dominant dark palette.\n<\/p>\n<p>To complete the warm color scheme, vibrant yellow hits are applied around the signature oversized midfoot logo and across the structural heel clip. Underfoot, the sneaker relies on its traditional technical setup, utilizing a dark brown ENCAP midsole unit paired with a durable matching rubber outsole. This combination ensures high-grade cushioning and stability while keeping the lower tooling fully unified with the upper\u2019s primary tones.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6751961\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>New Balance Introduces the 5030 in &#8220;Black\/Black Metallic&#8221;\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6751681\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Jordan Brand Delivers Tropical Energy With the Air Jordan 4 &#8220;Birds of Paradise&#8221;\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6751711\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Sony Debuts the RX10 V After Almost a Decade\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Joyce Li<\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In This Article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    New BalanceNew Balance 990v4\n                                                            <\/p><\/div>\n<\/div>\n<section class=\"post__body__author_info\">\n<div class=\"post__body__author_info__inner\"><img decoding=\"async\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F05%2Fjoyce-300.jpg?w=100&amp;cbr=1&amp;q=90&amp;fit=max\" alt=\"Joyce Li\" class=\"post__body__author_info__avatar\"><\/p>\n<div class=\"post__body__author_info__body\">\n<p>                    Joyce Li<\/p>\n<p>                                    <span class=\"post__body__author_info__title\">Editor<\/span><\/div>\n<\/div>\n<div class=\"post__body__author_info__bio_wrapper\">\n<p class=\"post__body__author_info__bio\">For over half a decade, Joyce Li has served as an Editor on Hypebeast&#8217;s global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.<\/p>\n<\/div>\n<\/section>\n<\/footer>\n<\/article>\n<\/div>\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Footwear\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Jul 10, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             1.7K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Joyce Li<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"brand-sidebar-widget d-none d-lg-block\">\n<h6>In This Article<\/h6>\n<\/div>\n<\/div>\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Footwear\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Jul 10, 2026<\/time><\/div>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Joyce Li<\/span><\/div>\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"New Balance Unveils the 990v4 in a Warm &quot;Pumpernickel\/Pink Chalk&quot; Colorway\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" data-images=\"[{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-001.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-001.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-001.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-001.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-001.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/07\/10\/new-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-001.jpg&quot;,&quot;alt&quot;:&quot;New Balance 990v4 &quot;Pumpernickel\/Pink Chalk&quot; Release Info Alabaster U990IC4&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;New 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Balance 990v4 &quot;Pumpernickel\/Pink Chalk&quot; Release Info Alabaster U990IC4&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;New Balance&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-003.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-003.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-003.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-003.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-003.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/07\/10\/new-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-003.jpg&quot;,&quot;alt&quot;:&quot;New Balance 990v4 &quot;Pumpernickel\/Pink Chalk&quot; Release Info Alabaster U990IC4&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;New Balance&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-004.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-004.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-004.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-004.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-004.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/07\/10\/new-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-004.jpg&quot;,&quot;alt&quot;:&quot;New Balance 990v4 &quot;Pumpernickel\/Pink Chalk&quot; Release Info Alabaster U990IC4&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;New Balance&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-005.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-005.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-005.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-005.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-005.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/07\/10\/new-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-005.jpg&quot;,&quot;alt&quot;:&quot;New Balance 990v4 &quot;Pumpernickel\/Pink Chalk&quot; Release Info Alabaster U990IC4&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;New Balance&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;href&quot;:&quot;&quot;,&quot;label&quot;:&quot;&quot;}}]\" role=\"list\">\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-001.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">1 of 5<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">New Balance<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"2\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-002.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">2 of 5<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">New Balance<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"3\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-003.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">3 of 5<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">New Balance<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"4\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-004.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">4 of 5<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">New Balance<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"5\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-005.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">5 of 5<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">New Balance<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Footwear<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Jul 10, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.7K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Name:<\/strong> New Balance 990v4 \u201cPumpernickel\/Pink Chalk\u201d<br \/><strong>Colorway:<\/strong> Pumpernickel\/Pink Chalk-Alabaster<br \/><strong>SKU:<\/strong> U990IC4<br \/><strong>Retail Price:<\/strong> $185 USD<br \/><strong>Release Date:<\/strong> July 10<br \/><strong>Where to Buy:<\/strong>\u00a0New Balance<\/p>\n<p>New Balance is officially expanding its seasonal lifestyle footwear lineup with the upcoming arrival of the New Balance 990v4 \u201cPumpernickel\/Pink Chalk\u201d. The premium low-top runner brings a fresh, dessert-inspired aesthetic to the brand\u2019s celebrated domestic manufacturing line.<\/p>\n<p>The lifestyle runner adopts a multi-textured composition that accentuates its classic layered architecture. Premium brown suede overlays wrap cleanly around the upper, establishing a deep, grounded foundation that contrasts against the breathable pale mesh underlays. Soft pink accents are meticulously integrated across the trim panels, offering a light, pastel break from the dominant dark palette.\n<\/p>\n<p>To complete the warm color scheme, vibrant yellow hits are applied around the signature oversized midfoot logo and across the structural heel clip. Underfoot, the sneaker relies on its traditional technical setup, utilizing a dark brown ENCAP midsole unit paired with a durable matching rubber outsole. This combination ensures high-grade cushioning and stability while keeping the lower tooling fully unified with the upper\u2019s primary tones.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6751961\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>New Balance Introduces the 5030 in &#8220;Black\/Black Metallic&#8221;\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6751681\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Jordan Brand Delivers Tropical Energy With the Air Jordan 4 &#8220;Birds of Paradise&#8221;\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6751711\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Sony Debuts the RX10 V After Almost a Decade\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Joyce Li<\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In This Article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    New BalanceNew Balance 990v4\n                                                            <\/p><\/div>\n<\/div>\n<section class=\"post__body__author_info\">\n<div class=\"post__body__author_info__inner\"><img decoding=\"async\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F05%2Fjoyce-300.jpg?w=100&amp;cbr=1&amp;q=90&amp;fit=max\" alt=\"Joyce Li\" class=\"post__body__author_info__avatar\"><\/p>\n<div class=\"post__body__author_info__body\">\n<p>                    Joyce Li<\/p>\n<p>                                    <span class=\"post__body__author_info__title\">Editor<\/span><\/div>\n<\/div>\n<div class=\"post__body__author_info__bio_wrapper\">\n<p class=\"post__body__author_info__bio\">For over half a decade, Joyce Li has served as an Editor on Hypebeast&#8217;s global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.<\/p>\n<\/div>\n<\/section>\n<\/footer>\n<\/article>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Footwear<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Jul 10, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.7K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Footwear<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Jul 10, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Footwear<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Jul 10, 2026<\/time><\/span><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.7K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<div class=\"post-body-content\">\n<p><strong>Name:<\/strong> New Balance 990v4 \u201cPumpernickel\/Pink Chalk\u201d<br \/><strong>Colorway:<\/strong> Pumpernickel\/Pink Chalk-Alabaster<br \/><strong>SKU:<\/strong> U990IC4<br \/><strong>Retail Price:<\/strong> $185 USD<br \/><strong>Release Date:<\/strong> July 10<br \/><strong>Where to Buy:<\/strong>\u00a0New Balance<\/p>\n<p>New Balance is officially expanding its seasonal lifestyle footwear lineup with the upcoming arrival of the New Balance 990v4 \u201cPumpernickel\/Pink Chalk\u201d. The premium low-top runner brings a fresh, dessert-inspired aesthetic to the brand\u2019s celebrated domestic manufacturing line.<\/p>\n<p>The lifestyle runner adopts a multi-textured composition that accentuates its classic layered architecture. Premium brown suede overlays wrap cleanly around the upper, establishing a deep, grounded foundation that contrasts against the breathable pale mesh underlays. Soft pink accents are meticulously integrated across the trim panels, offering a light, pastel break from the dominant dark palette.\n<\/p>\n<p>To complete the warm color scheme, vibrant yellow hits are applied around the signature oversized midfoot logo and across the structural heel clip. Underfoot, the sneaker relies on its traditional technical setup, utilizing a dark brown ENCAP midsole unit paired with a durable matching rubber outsole. This combination ensures high-grade cushioning and stability while keeping the lower tooling fully unified with the upper\u2019s primary tones.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Joyce Li<\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In This Article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    New BalanceNew Balance 990v4\n                                                            <\/p><\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/hypebeast.com\/2026\/7\/new-balance-990v4-pumpernickel-pink-chalk-u990ic4-release-info&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F10%2Fnew-balance-990v4-pumpernickel-pink-chalk-U990IC4-release-info-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;] Footwear Jul 10, 2026 1.7K Views 0\u00a0Comments Comments Save Text By Joyce Li Share this article In This Article 1 of 5 New Balance 2 of 5 New Balance 3 of 5 New Balance 4 of 5 New Balance 5 of 5 New Balance Footwear Jul 10, 2026 1.7K Views 0\u00a0Comments Comments [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,39],"class_list":["post-2040047","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-hypebeast-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2040047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2040047"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2040047\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2040047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2040047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2040047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}