{"id":2037726,"date":"2026-07-10T12:57:56","date_gmt":"2026-07-10T09:57:56","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2037726"},"modified":"2026-07-10T12:57:56","modified_gmt":"2026-07-10T09:57:56","slug":"grupul-hm-vrea-sa-aduca-in-romania-cel-de-al-treilea-brand-din-portofoliu-dupa-hm-si-cos-vi","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2037726","title":{"rendered":"Grupul H&M vrea s\u0103 aduc\u0103 \u00een Rom\u00e2nia cel de-al treilea brand din portofoliu: Dup\u0103 H&M \u015fi COS, vi"},"content":{"rendered":"

[analyse_image type=”featured” src=”https:\/\/storage0.dms.mpinteractiv.ro\/media\/1\/1481\/21335\/23192921\/2\/arket-store-regentst-3.jpghttps:\/\/storage0.dms.mpinteractiv.ro\/media\/1\/1481\/21335\/23192921\/2\/arket-store-regentst-3.jpg”]<\/p>\n

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Grupul suedez H&M, unul dintre cei mai mari juc\u0103tori din moda mondial\u0103, va aduce pe pia\u0163a din Rom\u00e2nia cel de-al treilea s\u0103u brand \u2013 Arket, spun sursele ZF din domeniu. Gigantul are deja \u00een offline-ul local marca fanion \u2013 H&M, dar \u015fi brandul premium COS.<\/p>\n

\u00cen online, suedezii au opera\u0163iuni pentru mai toate m\u0103rcile, \u00eens\u0103 venirea Arket \u00een offline arat\u0103 c\u0103 grupul crede \u00een poten\u0163ialul pie\u0163ei autohtone de mod\u0103, evaluate la circa 6 mld. euro anual. Mai mult, mutarea vine dup\u0103 mai mul\u0163i ani \u00een care gigantul a cam pus pe pauz\u0103 expansiunea local\u0103 sub numele existente.<\/p>\n

Sursele ZF arat\u0103 c\u0103 gigantul din fashion ar putea deschide primul magazin \u00een mallul Promenada din zona de nord a Capitalei. Tot aici, H&M a redeschis acum circa un an magazinul cu acela\u015fi nume sub un nou design, ce g\u0103zduie\u015fte inclusiv sec\u0163iunea H&M Home.<\/p>\n

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Te-ar putea interesa \u0219i:<\/span><\/div>\n<\/div>\n

COS, pe de alt\u0103 parte, are prezen\u0163\u0103 \u00een stradal (Calea Victoriei) \u015fi B\u0103neasa Shopping City.<\/p>\n

Despre venirea Arket \u00een Rom\u00e2nia ZF a trimis \u00eentreb\u0103ri \u015fi c\u0103tre H&M \u015fi c\u0103tre NEPI Rockcastle (proprietarul Promenada), dar niciunul dintre grupuri nu a r\u0103spuns.<\/p>\n

Pe o pia\u0163\u0103 a modei tot mai atent\u0103 la pre\u0163, H&M aduce \u00een Rom\u00e2nia un brand care e pozi\u0163ionat mai sus dec\u00e2t marca fanion H&M, pe un segment de pre\u0163 apropiat de cel al COS. Lansat pe pia\u0163\u0103 acum aproape un deceniu, Arket vine haine atemporale, cu croieli simple \u015fi func\u0163ionale.<\/p>\n<\/div>\n

[analyse_source url=”https:\/\/www.zf.ro\/zf-24\/grupul-h-m-vrea-sa-aduca-in-romania-cel-de-al-treilea-brand-din-23192921″]<\/p>\n","protected":false},"excerpt":{"rendered":"

[analyse_image type=”featured” src=”https:\/\/storage0.dms.mpinteractiv.ro\/media\/1\/1481\/21335\/23192921\/2\/arket-store-regentst-3.jpghttps:\/\/storage0.dms.mpinteractiv.ro\/media\/1\/1481\/21335\/23192921\/2\/arket-store-regentst-3.jpg”] Grupul suedez H&M, unul dintre cei mai mari juc\u0103tori din moda mondial\u0103, va aduce pe pia\u0163a din Rom\u00e2nia cel de-al treilea s\u0103u brand \u2013 Arket, spun sursele ZF din domeniu. Gigantul are deja \u00een offline-ul local marca fanion \u2013 H&M, dar \u015fi brandul premium COS. \u00cen online, suedezii au opera\u0163iuni pentru mai […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[226,28],"class_list":["post-2037726","post","type-post","status-publish","format-standard","hentry","category-romania","tag-crawlmanager","tag-zf-ro"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2037726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2037726"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2037726\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2037726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2037726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2037726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}