{"id":2034937,"date":"2026-07-09T12:13:54","date_gmt":"2026-07-09T09:13:54","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2034937"},"modified":"2026-07-09T12:13:54","modified_gmt":"2026-07-09T09:13:54","slug":"aveti-grija-la-cash-flowadica-la-banii-lichizi-cine-ii-sfatuieste-asta-pe-oamenii-de-afaceri-ce-urmeaza","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2034937","title":{"rendered":"\u201dAve\u021bi grij\u0103 la cash-flow!\u201dAdic\u0103 la banii lichizi! Cine \u00eei sf\u0103tuie\u0219te asta pe oamenii de afaceri? Ce urmeaz\u0103"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/sansanews.ro\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-07-09-at-04.48.10.jpeghttps:\/\/sansanews.ro\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-07-09-at-04.48.10.jpeg&#8221;]<\/p>\n<div class=\"entry-content herald-entry-content\">\n<p>\u00cencetinirea economiei la nivel na\u021bional se resimte tot mai puternic de mediul de afaceri rom\u00e2nesc, iar antreprenorii din Buz\u0103u nu fac execep\u021bie atunci c\u00e2nd vine vorba despre efectele recesiunii, a\u0219a cum a punctat ast\u0103zi, prezent la Buz\u0103u, Florin Jianu, pre\u0219edintele IMM Rom\u00e2nia. <\/p>\n<p>Invitat la o int\u00e2lnire cu antreprenorii locali, Florin<br \/>\nJianu nu a ezitat s\u0103 vorbeasc\u0103 deschis despre criza \u00een care se afla \u021bara noastr\u0103,<br \/>\ndup\u0103 dou\u0103 trimestre consecutive de sc\u0103dere economic\u0103, punct\u00e2nd c\u0103 \u201e Rom\u00e2nia s-a<br \/>\nb\u0103gat singur\u0103 \u00een criz\u0103, cu o rat\u0103 uria\u0219\u0103 a infla\u021biei, cu o lips\u0103 de preocupare<br \/>\npentru mediul de afaceri \u0219i, \u00een general, pentru bun\u0103starea \u0219i buna via\u021b\u0103 a<br \/>\noamenilor, \u00een momentul \u00een care Europa \u0219i lumea nu sunt \u00een criz\u0103\u201d.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201dNu este ca \u00een 2008\u20132010, c\u00e2nd am avut o criz\u0103 financiar\u0103. \u00cen acest moment, rata infla\u021biei la nivelul Europei este de 2\u20132,3%, iar la noi este 10%. Aici suntem!\u201d, a explicat, pentru SansaNews, Florin Jianu. <\/p>\n<\/blockquote>\n<div class=\"wp-block-image\">\n<figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sansanews.ro\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-07-09-at-04.17.24-1024x577.jpeg\" alt class=\"wp-image-123388\" width=\"402\" height=\"226\"><\/figure>\n<\/div>\n<h4>Sc\u0103deri \u00een toate domeniile de activitate<\/h4>\n<p>De altfel pre\u0219edintele IMM Rom\u00e2nia a explicat c\u0103 \u00een<br \/>\nprezent cele mai multe sectoare de activitate sunt deja afectate \u0219i c\u0103 num\u0103rul<br \/>\nfirmelor care \u00ee\u0219i suspend\u0103 activitatea sau se \u00eenchid este \u00een cre\u0219tere, \u00een timp<br \/>\nce antreprenorii se confrunt\u0103 cu sc\u0103derea v\u00e2nz\u0103rilor, costuri tot mai mari \u0219i<br \/>\nlipsa predictibilit\u0103\u021bii economice.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201eOdat\u0103 cu publicarea oficial\u0103 a datelor, chiar ast\u0103zi, de c\u0103tre INS, oficial, da, suntem \u00een recesiune! Al doilea trimestru consecutiv de sc\u0103dere. Aproape toate domeniile de activitate sunt \u00een sc\u0103dere. Singurul lucru care ne mai \u021bine, \u00een acest moment, pe linia de plutire sunt contractele din construc\u021bii de infrastructur\u0103, spitale, autostr\u0103zi etc., semnate pe PNRR, dar \u0219i acestea se vor termina \u00een dou\u0103 luni de zile. Restul domeniilor, toate, \u00eencep\u00e2nd cu agricultura \u0219i termin\u00e2nd cu IT-ul, sunt pe minus \u00een acest moment\u201d, a declarat Florin Jianu.<\/p>\n<\/blockquote>\n<h4>Efectele recesiunii, resim\u021bite \u0219i la Buz\u0103u<\/h4>\n<p>Potrivit acestuia, efectele se v\u0103d inclusiv \u00een<br \/>\ndinamica firmelor din jude\u021bul Buz\u0103u.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201d\u0218i \u00een Buz\u0103u, \u0219i la nivel na\u021bional observ\u0103m c\u0103 sunt mai multe firme care se \u00eenchid, se radiaz\u0103, se suspend\u0103 sau intr\u0103 \u00een diverse proceduri, cum este falimentul, dec\u00e2t firme care se deschid. Acest lucru este r\u0103u pentru economie, pentru c\u0103 noi trebuie s\u0103 cre\u0219tem num\u0103rul \u0219i intensitatea antreprenorial\u0103, iar acum asist\u0103m, de fapt, la reversul acestui proces\u201d, a precizat pre\u0219edintele IMM Rom\u00e2nia.<\/p>\n<\/blockquote>\n<p>La nivel local, pre\u0219edintele Patronatului IMM Buz\u0103u,<br \/>\n\u0218tefan Davidescu, confirm\u0103 aceea\u0219i tendin\u021b\u0103 \u0219i spune c\u0103 multe firme<br \/>\nfunc\u021bioneaz\u0103 \u00eentr-o stare de incertitudine.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201e Situa\u021bia la Buz\u0103u este la fel ca \u00een toat\u0103 \u021bara. \u00cen acest moment sunt \u00eentre 19.000 \u0219i 21.000 de firme, dar o situa\u021bie real\u0103 a celor care activeaz\u0103 nu avem. Sunt firme care de trei sau \u0219ase luni nu au mai depus documente contabile, nu au mai depus balan\u021be \u0219i totul este \u00eentr-o stare de incertitudine, pentru c\u0103 foarte mul\u021bi \u00ee\u0219i vor \u00eenchide firmele, inclusiv persoanele fizice autorizate, deoarece nu mai exist\u0103 activitate. Obliga\u021bia de a depune declara\u021bii, documente, de a pl\u0103ti firma de contabilitate \u0219i toate celelalte servicii externalizate \u2013 mediu, protec\u021bia muncii, PSI \u0219i altele \u2013 \u00eenseamn\u0103 costuri \u0219i contracte anuale care trebuie pl\u0103tite. Toate acestea te fac s\u0103 te g\u00e2nde\u0219ti foarte bine dac\u0103 mai continui sau nu\u201d, a declarat Davidescu.<\/p>\n<\/blockquote>\n<div class=\"wp-block-image\">\n<figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sansanews.ro\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-07-09-at-04.15.55-1024x577.jpeg\" alt class=\"wp-image-123382\" width=\"379\" height=\"213\"><\/figure>\n<\/div>\n<h4>La Buz\u0103u, produc\u021bia este cea mai afectat\u0103<\/h4>\n<p>Cele mai afectate sunt firmele din produc\u021bie, spune,<br \/>\nla r\u00e2ndul s\u0103u, pre\u0219edintele IMM Buz\u0103u care invoc\u0103 presiunea concuren\u021bei externe<br \/>\n\u0219i costurile ridicate din Rom\u00e2nia.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201e Cele mai afectate sunt firmele din zona de produc\u021bie. Concuren\u021ba m\u0103rfurilor aduse din Asia este foarte mare. \u00cen Asia s-au f\u0103cut investi\u021bii imense \u00een automatizare, iar costurile sunt foarte mici. Mai este \u0219i salariul minim din Rom\u00e2nia, care, cu toate taxele, ajunge la un cost de aproximativ 1.000 de euro pentru angajator \u0219i este de aproximativ zece ori mai mare dec\u00e2t \u00een Maroc sau \u00een alte state precum India. Diferen\u021ba aceasta uria\u0219\u0103 face ca produsele noastre s\u0103 aib\u0103 alte pre\u021buri. Iar faptul c\u0103 pia\u021ba energiei este liberalizat\u0103 \u0219i costurile energiei au crescut foarte mult face ca toate produsele noastre s\u0103 fie \u0219i mai scumpe. \u00cen acest context, probabil multe firme ori se \u00eenchid, ori p\u0103r\u0103sesc Rom\u00e2nia. Iar \u00een comer\u021b \u0219i \u00een turism consumul a sc\u0103zut dramatic. Starea de panic\u0103 existent\u0103 \u00een r\u00e2ndul popula\u021biei face ca fiecare dintre noi s\u0103 se g\u00e2ndeasc\u0103 foarte bine \u00eenainte de a cheltui un ban\u201d , a declarat, pentru SansaNews \u0218tefan Davidescu.<\/p>\n<\/blockquote>\n<h4>Solu\u021bii de tranzi\u021bie pentru IMM-uri<\/h4>\n<p>\u00cen ciuda dificult\u0103\u021bilor, Florin Jianu, pre\u0219edintele<br \/>\nIMM Rom\u00e2nia, le recomand\u0103 antreprenorilor s\u0103 fie aten\u021bi la lichidit\u0103\u021bi, s\u0103 \u00ee\u0219i<br \/>\np\u0103streze angaja\u021bii \u0219i s\u0103 profite de programele de finan\u021bare disponibile,<br \/>\napreciind c\u0103, totu\u0219i, mediul antreprenorial are capacitatea de a se adapta \u0219i<br \/>\nde a dep\u0103\u0219i actuala perioad\u0103 dificil\u0103.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201dSfatul pe care \u00eel dau antreprenorilor este s\u0103 aib\u0103 grij\u0103 la cash-flow, s\u0103 aib\u0103 grij\u0103 la felul \u00een care \u00ee\u0219i p\u0103streaz\u0103 angaja\u021bii \u0219i \u00eei fidelizeaz\u0103, la modul \u00een care \u00ee\u0219i men\u021bin competitivitatea \u00een vremuri dificile, la modalitatea \u00een care reu\u0219esc s\u0103 se reinventeze sau s\u0103 g\u0103seasc\u0103 ni\u0219e noi. S\u0103 se uite cu aten\u021bie \u0219i la oportunit\u0103\u021bile de finan\u021bare, chiar dac\u0103 sunt limitate. M-a\u0219 uita, spre exemplu, la programe precum IMM EcoTech, care este la Ministerul Economiei \u00een acest moment \u0219i care se adreseaz\u0103 antreprenorilor mici \u0219i mijlocii. \u0218tiu c\u0103 sunt peste 800 de antreprenori care pot accesa acest program. M-a\u0219 uita dac\u0103 au credite \u0219i la felul \u00een care le pot refinan\u021ba prin IMM Invest, de la Fondul Na\u021bional de Garantare a Creditelor pentru IMM-uri. S\u0103 urm\u0103reasc\u0103 atent viitoarele finan\u021b\u0103ri europene. \u0218tiu c\u0103 oamenii au nevoie de solu\u021bii acum, nu neap\u0103rat pe termen mediu \u0219i lung. <\/p>\n<p>\u0218i s\u0103 aib\u0103 \u00eencredere! Am mai trecut prin vremuri dificile. Poate nu chiar at\u00e2t de grele. Discutam cu foarte mul\u021bi antreprenori care spuneau c\u0103 o criz\u0103 ca aceasta nu a mai fost nici \u00een 2008\u20132010, nu au mai fost sc\u0103deri at\u00e2t de mari \u0219i at\u00e2t de abrupte. Dar, \u00eenc\u0103 o dat\u0103, am mai trecut prin astfel de perioade. Antreprenorii sunt rezilien\u021bi, \u0219tiu cum s\u0103 se reinventeze\u201d, a concluzionat Florin Jianu subliniind totu\u0219i c\u0103, \u00een primul r\u00e2nd, Rom\u00e2nia are nevoie de un Guvern stabil.<\/p>\n<\/blockquote>\n<ul class=\"wp-block-gallery columns-2 is-cropped\">\n<li class=\"blocks-gallery-item\">\n<figure><img decoding=\"async\" src=\"https:\/\/sansanews.ro\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-07-09-at-04.41.35-1024x576.jpeg\" alt data-id=\"123383\" data-link=\"https:\/\/sansanews.ro\/?attachment_id=123383\" class=\"wp-image-123383\"><\/figure>\n<\/li>\n<li class=\"blocks-gallery-item\">\n<figure><img decoding=\"async\" src=\"https:\/\/sansanews.ro\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-07-09-at-04.41.34-1024x576.jpeg\" alt data-id=\"123384\" data-link=\"https:\/\/sansanews.ro\/?attachment_id=123384\" class=\"wp-image-123384\"><\/figure>\n<\/li>\n<\/ul>\n<div class=\"meta-tags\"><span>Etichete<\/span><a href=\"https:\/\/sansanews.ro\/tag\/criza-romania\/\" rel=\"tag\">criza romania<\/a><a href=\"https:\/\/sansanews.ro\/tag\/florin-jianu\/\" rel=\"tag\">florin jianu<\/a><a href=\"https:\/\/sansanews.ro\/tag\/imm-buzau\/\" rel=\"tag\">imm buzau<\/a><a href=\"https:\/\/sansanews.ro\/tag\/jianu-recesiune\/\" rel=\"tag\">jianu recesiune<\/a><a href=\"https:\/\/sansanews.ro\/tag\/recesiune-romania\/\" rel=\"tag\">recesiune romania<\/a><a href=\"https:\/\/sansanews.ro\/tag\/resedinte-imm-romania\/\" rel=\"tag\">resedinte imm romania<\/a><\/div>\n<div class=\"herald-share-content\">\n<div class=\"meks_ess rectangle no-labels outline\"><a class=\"meks_ess-item socicon-facebook\" data-url=\"http:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fsansanews.ro%2Faveti-grija-la-cash-flowadica-la-banii-lichizi-cine-ii-sfatuieste-asta-pe-oamenii-de-afaceri-ce-urmeaza%2F&amp;t=%E2%80%9DAve%C8%9Bi%20grij%C4%83%20la%20cash-flow%21%E2%80%9DAdic%C4%83%20la%20banii%20lichizi%21%20Cine%20%C3%AEi%20sf%C4%83tuie%C8%99te%20asta%20pe%20oamenii%20de%20afaceri%3F%20Ce%20urmeaz%C4%83\"><span>Facebook<\/span><\/a><a href=\"https:\/\/api.whatsapp.com\/send?text=%E2%80%9DAve%C8%9Bi%20grij%C4%83%20la%20cash-flow%21%E2%80%9DAdic%C4%83%20la%20banii%20lichizi%21%20Cine%20%C3%AEi%20sf%C4%83tuie%C8%99te%20asta%20pe%20oamenii%20de%20afaceri%3F%20Ce%20urmeaz%C4%83%20https%3A%2F%2Fsansanews.ro%2Faveti-grija-la-cash-flowadica-la-banii-lichizi-cine-ii-sfatuieste-asta-pe-oamenii-de-afaceri-ce-urmeaza%2F\" class=\"meks_ess-item socicon-whatsapp prevent-share-popup\"><span>WhatsApp<\/span><\/a><a class=\"meks_ess-item socicon-twitter\" data-url=\"http:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fsansanews.ro%2Faveti-grija-la-cash-flowadica-la-banii-lichizi-cine-ii-sfatuieste-asta-pe-oamenii-de-afaceri-ce-urmeaza%2F&amp;text=%E2%80%9DAve%C8%9Bi%20grij%C4%83%20la%20cash-flow%21%E2%80%9DAdic%C4%83%20la%20banii%20lichizi%21%20Cine%20%C3%AEi%20sf%C4%83tuie%C8%99te%20asta%20pe%20oamenii%20de%20afaceri%3F%20Ce%20urmeaz%C4%83\"><span>Twitter<\/span><\/a><a class=\"meks_ess-item socicon-pinterest\" data-url=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fsansanews.ro%2Faveti-grija-la-cash-flowadica-la-banii-lichizi-cine-ii-sfatuieste-asta-pe-oamenii-de-afaceri-ce-urmeaza%2F&amp;media=https%3A%2F%2Fsansanews.ro%2Fwp-content%2Fuploads%2F2026%2F07%2FWhatsApp-Image-2026-07-09-at-04.48.10.jpeg&amp;description=%E2%80%9DAve%C8%9Bi%20grij%C4%83%20la%20cash-flow%21%E2%80%9DAdic%C4%83%20la%20banii%20lichizi%21%20Cine%20%C3%AEi%20sf%C4%83tuie%C8%99te%20asta%20pe%20oamenii%20de%20afaceri%3F%20Ce%20urmeaz%C4%83\"><span>Pinterest<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"entry-content herald-entry-content\">\n<p>\u00cencetinirea economiei la nivel na\u021bional se resimte tot mai puternic de mediul de afaceri rom\u00e2nesc, iar antreprenorii din Buz\u0103u nu fac execep\u021bie atunci c\u00e2nd vine vorba despre efectele recesiunii, a\u0219a cum a punctat ast\u0103zi, prezent la Buz\u0103u, Florin Jianu, pre\u0219edintele IMM Rom\u00e2nia. <\/p>\n<p>Invitat la o int\u00e2lnire cu antreprenorii locali, Florin<br \/>\nJianu nu a ezitat s\u0103 vorbeasc\u0103 deschis despre criza \u00een care se afla \u021bara noastr\u0103,<br \/>\ndup\u0103 dou\u0103 trimestre consecutive de sc\u0103dere economic\u0103, punct\u00e2nd c\u0103 \u201e Rom\u00e2nia s-a<br \/>\nb\u0103gat singur\u0103 \u00een criz\u0103, cu o rat\u0103 uria\u0219\u0103 a infla\u021biei, cu o lips\u0103 de preocupare<br \/>\npentru mediul de afaceri \u0219i, \u00een general, pentru bun\u0103starea \u0219i buna via\u021b\u0103 a<br \/>\noamenilor, \u00een momentul \u00een care Europa \u0219i lumea nu sunt \u00een criz\u0103\u201d.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201dNu este ca \u00een 2008\u20132010, c\u00e2nd am avut o criz\u0103 financiar\u0103. \u00cen acest moment, rata infla\u021biei la nivelul Europei este de 2\u20132,3%, iar la noi este 10%. Aici suntem!\u201d, a explicat, pentru SansaNews, Florin Jianu. <\/p>\n<\/blockquote>\n<div class=\"wp-block-image\">\n<figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sansanews.ro\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-07-09-at-04.17.24-1024x577.jpeg\" alt class=\"wp-image-123388\" width=\"402\" height=\"226\"><\/figure>\n<\/div>\n<h4>Sc\u0103deri \u00een toate domeniile de activitate<\/h4>\n<p>De altfel pre\u0219edintele IMM Rom\u00e2nia a explicat c\u0103 \u00een<br \/>\nprezent cele mai multe sectoare de activitate sunt deja afectate \u0219i c\u0103 num\u0103rul<br \/>\nfirmelor care \u00ee\u0219i suspend\u0103 activitatea sau se \u00eenchid este \u00een cre\u0219tere, \u00een timp<br \/>\nce antreprenorii se confrunt\u0103 cu sc\u0103derea v\u00e2nz\u0103rilor, costuri tot mai mari \u0219i<br \/>\nlipsa predictibilit\u0103\u021bii economice.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201eOdat\u0103 cu publicarea oficial\u0103 a datelor, chiar ast\u0103zi, de c\u0103tre INS, oficial, da, suntem \u00een recesiune! Al doilea trimestru consecutiv de sc\u0103dere. Aproape toate domeniile de activitate sunt \u00een sc\u0103dere. Singurul lucru care ne mai \u021bine, \u00een acest moment, pe linia de plutire sunt contractele din construc\u021bii de infrastructur\u0103, spitale, autostr\u0103zi etc., semnate pe PNRR, dar \u0219i acestea se vor termina \u00een dou\u0103 luni de zile. Restul domeniilor, toate, \u00eencep\u00e2nd cu agricultura \u0219i termin\u00e2nd cu IT-ul, sunt pe minus \u00een acest moment\u201d, a declarat Florin Jianu.<\/p>\n<\/blockquote>\n<h4>Efectele recesiunii, resim\u021bite \u0219i la Buz\u0103u<\/h4>\n<p>Potrivit acestuia, efectele se v\u0103d inclusiv \u00een<br \/>\ndinamica firmelor din jude\u021bul Buz\u0103u.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201d\u0218i \u00een Buz\u0103u, \u0219i la nivel na\u021bional observ\u0103m c\u0103 sunt mai multe firme care se \u00eenchid, se radiaz\u0103, se suspend\u0103 sau intr\u0103 \u00een diverse proceduri, cum este falimentul, dec\u00e2t firme care se deschid. Acest lucru este r\u0103u pentru economie, pentru c\u0103 noi trebuie s\u0103 cre\u0219tem num\u0103rul \u0219i intensitatea antreprenorial\u0103, iar acum asist\u0103m, de fapt, la reversul acestui proces\u201d, a precizat pre\u0219edintele IMM Rom\u00e2nia.<\/p>\n<\/blockquote>\n<p>La nivel local, pre\u0219edintele Patronatului IMM Buz\u0103u,<br \/>\n\u0218tefan Davidescu, confirm\u0103 aceea\u0219i tendin\u021b\u0103 \u0219i spune c\u0103 multe firme<br \/>\nfunc\u021bioneaz\u0103 \u00eentr-o stare de incertitudine.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201e Situa\u021bia la Buz\u0103u este la fel ca \u00een toat\u0103 \u021bara. \u00cen acest moment sunt \u00eentre 19.000 \u0219i 21.000 de firme, dar o situa\u021bie real\u0103 a celor care activeaz\u0103 nu avem. Sunt firme care de trei sau \u0219ase luni nu au mai depus documente contabile, nu au mai depus balan\u021be \u0219i totul este \u00eentr-o stare de incertitudine, pentru c\u0103 foarte mul\u021bi \u00ee\u0219i vor \u00eenchide firmele, inclusiv persoanele fizice autorizate, deoarece nu mai exist\u0103 activitate. Obliga\u021bia de a depune declara\u021bii, documente, de a pl\u0103ti firma de contabilitate \u0219i toate celelalte servicii externalizate \u2013 mediu, protec\u021bia muncii, PSI \u0219i altele \u2013 \u00eenseamn\u0103 costuri \u0219i contracte anuale care trebuie pl\u0103tite. Toate acestea te fac s\u0103 te g\u00e2nde\u0219ti foarte bine dac\u0103 mai continui sau nu\u201d, a declarat Davidescu.<\/p>\n<\/blockquote>\n<div class=\"wp-block-image\">\n<figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sansanews.ro\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-07-09-at-04.15.55-1024x577.jpeg\" alt class=\"wp-image-123382\" width=\"379\" height=\"213\"><\/figure>\n<\/div>\n<h4>La Buz\u0103u, produc\u021bia este cea mai afectat\u0103<\/h4>\n<p>Cele mai afectate sunt firmele din produc\u021bie, spune,<br \/>\nla r\u00e2ndul s\u0103u, pre\u0219edintele IMM Buz\u0103u care invoc\u0103 presiunea concuren\u021bei externe<br \/>\n\u0219i costurile ridicate din Rom\u00e2nia.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201e Cele mai afectate sunt firmele din zona de produc\u021bie. Concuren\u021ba m\u0103rfurilor aduse din Asia este foarte mare. \u00cen Asia s-au f\u0103cut investi\u021bii imense \u00een automatizare, iar costurile sunt foarte mici. Mai este \u0219i salariul minim din Rom\u00e2nia, care, cu toate taxele, ajunge la un cost de aproximativ 1.000 de euro pentru angajator \u0219i este de aproximativ zece ori mai mare dec\u00e2t \u00een Maroc sau \u00een alte state precum India. Diferen\u021ba aceasta uria\u0219\u0103 face ca produsele noastre s\u0103 aib\u0103 alte pre\u021buri. Iar faptul c\u0103 pia\u021ba energiei este liberalizat\u0103 \u0219i costurile energiei au crescut foarte mult face ca toate produsele noastre s\u0103 fie \u0219i mai scumpe. \u00cen acest context, probabil multe firme ori se \u00eenchid, ori p\u0103r\u0103sesc Rom\u00e2nia. Iar \u00een comer\u021b \u0219i \u00een turism consumul a sc\u0103zut dramatic. Starea de panic\u0103 existent\u0103 \u00een r\u00e2ndul popula\u021biei face ca fiecare dintre noi s\u0103 se g\u00e2ndeasc\u0103 foarte bine \u00eenainte de a cheltui un ban\u201d , a declarat, pentru SansaNews \u0218tefan Davidescu.<\/p>\n<\/blockquote>\n<h4>Solu\u021bii de tranzi\u021bie pentru IMM-uri<\/h4>\n<p>\u00cen ciuda dificult\u0103\u021bilor, Florin Jianu, pre\u0219edintele<br \/>\nIMM Rom\u00e2nia, le recomand\u0103 antreprenorilor s\u0103 fie aten\u021bi la lichidit\u0103\u021bi, s\u0103 \u00ee\u0219i<br \/>\np\u0103streze angaja\u021bii \u0219i s\u0103 profite de programele de finan\u021bare disponibile,<br \/>\napreciind c\u0103, totu\u0219i, mediul antreprenorial are capacitatea de a se adapta \u0219i<br \/>\nde a dep\u0103\u0219i actuala perioad\u0103 dificil\u0103.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201dSfatul pe care \u00eel dau antreprenorilor este s\u0103 aib\u0103 grij\u0103 la cash-flow, s\u0103 aib\u0103 grij\u0103 la felul \u00een care \u00ee\u0219i p\u0103streaz\u0103 angaja\u021bii \u0219i \u00eei fidelizeaz\u0103, la modul \u00een care \u00ee\u0219i men\u021bin competitivitatea \u00een vremuri dificile, la modalitatea \u00een care reu\u0219esc s\u0103 se reinventeze sau s\u0103 g\u0103seasc\u0103 ni\u0219e noi. S\u0103 se uite cu aten\u021bie \u0219i la oportunit\u0103\u021bile de finan\u021bare, chiar dac\u0103 sunt limitate. M-a\u0219 uita, spre exemplu, la programe precum IMM EcoTech, care este la Ministerul Economiei \u00een acest moment \u0219i care se adreseaz\u0103 antreprenorilor mici \u0219i mijlocii. \u0218tiu c\u0103 sunt peste 800 de antreprenori care pot accesa acest program. M-a\u0219 uita dac\u0103 au credite \u0219i la felul \u00een care le pot refinan\u021ba prin IMM Invest, de la Fondul Na\u021bional de Garantare a Creditelor pentru IMM-uri. S\u0103 urm\u0103reasc\u0103 atent viitoarele finan\u021b\u0103ri europene. \u0218tiu c\u0103 oamenii au nevoie de solu\u021bii acum, nu neap\u0103rat pe termen mediu \u0219i lung. <\/p>\n<p>\u0218i s\u0103 aib\u0103 \u00eencredere! Am mai trecut prin vremuri dificile. Poate nu chiar at\u00e2t de grele. Discutam cu foarte mul\u021bi antreprenori care spuneau c\u0103 o criz\u0103 ca aceasta nu a mai fost nici \u00een 2008\u20132010, nu au mai fost sc\u0103deri at\u00e2t de mari \u0219i at\u00e2t de abrupte. Dar, \u00eenc\u0103 o dat\u0103, am mai trecut prin astfel de perioade. Antreprenorii sunt rezilien\u021bi, \u0219tiu cum s\u0103 se reinventeze\u201d, a concluzionat Florin Jianu subliniind totu\u0219i c\u0103, \u00een primul r\u00e2nd, Rom\u00e2nia are nevoie de un Guvern stabil.<\/p>\n<\/blockquote>\n<ul class=\"wp-block-gallery columns-2 is-cropped\">\n<li class=\"blocks-gallery-item\">\n<figure><img decoding=\"async\" src=\"https:\/\/sansanews.ro\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-07-09-at-04.41.35-1024x576.jpeg\" alt data-id=\"123383\" data-link=\"https:\/\/sansanews.ro\/?attachment_id=123383\" class=\"wp-image-123383\"><\/figure>\n<\/li>\n<li class=\"blocks-gallery-item\">\n<figure><img decoding=\"async\" src=\"https:\/\/sansanews.ro\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-07-09-at-04.41.34-1024x576.jpeg\" alt data-id=\"123384\" data-link=\"https:\/\/sansanews.ro\/?attachment_id=123384\" class=\"wp-image-123384\"><\/figure>\n<\/li>\n<\/ul>\n<div class=\"meta-tags\"><span>Etichete<\/span><a href=\"https:\/\/sansanews.ro\/tag\/criza-romania\/\" rel=\"tag\">criza romania<\/a><a href=\"https:\/\/sansanews.ro\/tag\/florin-jianu\/\" rel=\"tag\">florin jianu<\/a><a href=\"https:\/\/sansanews.ro\/tag\/imm-buzau\/\" rel=\"tag\">imm buzau<\/a><a href=\"https:\/\/sansanews.ro\/tag\/jianu-recesiune\/\" rel=\"tag\">jianu recesiune<\/a><a href=\"https:\/\/sansanews.ro\/tag\/recesiune-romania\/\" rel=\"tag\">recesiune romania<\/a><a href=\"https:\/\/sansanews.ro\/tag\/resedinte-imm-romania\/\" rel=\"tag\">resedinte imm romania<\/a><\/div>\n<div class=\"herald-share-content\">\n<div class=\"meks_ess rectangle no-labels outline\"><a class=\"meks_ess-item socicon-facebook\" data-url=\"http:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fsansanews.ro%2Faveti-grija-la-cash-flowadica-la-banii-lichizi-cine-ii-sfatuieste-asta-pe-oamenii-de-afaceri-ce-urmeaza%2F&amp;t=%E2%80%9DAve%C8%9Bi%20grij%C4%83%20la%20cash-flow%21%E2%80%9DAdic%C4%83%20la%20banii%20lichizi%21%20Cine%20%C3%AEi%20sf%C4%83tuie%C8%99te%20asta%20pe%20oamenii%20de%20afaceri%3F%20Ce%20urmeaz%C4%83\"><span>Facebook<\/span><\/a><a href=\"https:\/\/api.whatsapp.com\/send?text=%E2%80%9DAve%C8%9Bi%20grij%C4%83%20la%20cash-flow%21%E2%80%9DAdic%C4%83%20la%20banii%20lichizi%21%20Cine%20%C3%AEi%20sf%C4%83tuie%C8%99te%20asta%20pe%20oamenii%20de%20afaceri%3F%20Ce%20urmeaz%C4%83%20https%3A%2F%2Fsansanews.ro%2Faveti-grija-la-cash-flowadica-la-banii-lichizi-cine-ii-sfatuieste-asta-pe-oamenii-de-afaceri-ce-urmeaza%2F\" class=\"meks_ess-item socicon-whatsapp prevent-share-popup\"><span>WhatsApp<\/span><\/a><a class=\"meks_ess-item socicon-twitter\" data-url=\"http:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fsansanews.ro%2Faveti-grija-la-cash-flowadica-la-banii-lichizi-cine-ii-sfatuieste-asta-pe-oamenii-de-afaceri-ce-urmeaza%2F&amp;text=%E2%80%9DAve%C8%9Bi%20grij%C4%83%20la%20cash-flow%21%E2%80%9DAdic%C4%83%20la%20banii%20lichizi%21%20Cine%20%C3%AEi%20sf%C4%83tuie%C8%99te%20asta%20pe%20oamenii%20de%20afaceri%3F%20Ce%20urmeaz%C4%83\"><span>Twitter<\/span><\/a><a class=\"meks_ess-item socicon-pinterest\" data-url=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fsansanews.ro%2Faveti-grija-la-cash-flowadica-la-banii-lichizi-cine-ii-sfatuieste-asta-pe-oamenii-de-afaceri-ce-urmeaza%2F&amp;media=https%3A%2F%2Fsansanews.ro%2Fwp-content%2Fuploads%2F2026%2F07%2FWhatsApp-Image-2026-07-09-at-04.48.10.jpeg&amp;description=%E2%80%9DAve%C8%9Bi%20grij%C4%83%20la%20cash-flow%21%E2%80%9DAdic%C4%83%20la%20banii%20lichizi%21%20Cine%20%C3%AEi%20sf%C4%83tuie%C8%99te%20asta%20pe%20oamenii%20de%20afaceri%3F%20Ce%20urmeaz%C4%83\"><span>Pinterest<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/sansanews.ro\/aveti-grija-la-cash-flowadica-la-banii-lichizi-cine-ii-sfatuieste-asta-pe-oamenii-de-afaceri-ce-urmeaza\/&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/sansanews.ro\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-07-09-at-04.48.10.jpeghttps:\/\/sansanews.ro\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-07-09-at-04.48.10.jpeg&#8221;] \u00cencetinirea economiei la nivel na\u021bional se resimte tot mai puternic de mediul de afaceri rom\u00e2nesc, iar antreprenorii din Buz\u0103u nu fac execep\u021bie atunci c\u00e2nd vine vorba despre efectele recesiunii, a\u0219a cum a punctat ast\u0103zi, prezent la Buz\u0103u, Florin Jianu, pre\u0219edintele IMM Rom\u00e2nia. Invitat la o int\u00e2lnire cu antreprenorii locali, Florin Jianu nu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,51],"class_list":["post-2034937","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-sansanews-ro"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2034937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2034937"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2034937\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2034937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2034937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2034937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}