{"id":2033993,"date":"2026-07-07T20:34:04","date_gmt":"2026-07-07T17:34:04","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2033993"},"modified":"2026-07-07T20:34:04","modified_gmt":"2026-07-07T17:34:04","slug":"loro-piana-shot-an-ad-campaign-at-the-menil-collection-rothko-chapel","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2033993","title":{"rendered":"Loro Piana Shot An Ad Campaign at the Menil Collection, Rothko Chapel"},"content":{"rendered":"
\n\tLoro Piana, the Italian luxury brand known for its high-end wool and cashmere garments, shot its fall\/winter 2026 ad campaign at a trio of unexpected (for a fashion brand, at least) locations in Houston: the Menil Collection and private de Menil residence, both run by the Menil Foundation, and the nearby Rothko Chapel, a non-denominational space founded by John and Dominique de Menil that is full of serene, monochromatic canvases by the Abstract Expressionist painter Mark Rothko.<\/p>\n
\n\tThe fashion house approached the Menil Collection and the Rothko Chapel last fall, and the campaign was shot\u2014by Mario Sorrenti\u2014over four days this spring. The four teaser photos below utilize the Rothko Chapel and the de Menils\u2019 private home as settings to showcase luxurious coats, trousers, sweaters, and dresses, not to mention furniture and artworks from the de Menils\u2019 collection by artists like Tom\u00e1s Yepes, Francesca Fuchs, Wayne Thiebaud, and, of course, Mark Rothko.<\/p>\n
\n\tThe de Menils\u2019 house, designed by Philip Johnson, was built in 1948, soon after the family immigrated from Europe to Houston. The building was bequeathed to the Menil Collection and is not open to the public. In addition to the house and chapel, Loro Piana also shot on the grounds of the Menil Collection and in two of the museum\u2019s gallery spaces.<\/p>\n
\n\tCheck out a few photos highlighting the fall\/winter collection below. <\/p>\n
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Rothko Chapel<\/h2>\n\n\t\t\t\t\tImage Credit: Photo Mario Sorrenti\/Courtsey Loro Piana\t\t\t\t<\/figcaption><\/figure>\n
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\n\tThe Rothko Chapel opened in 1971, seven years after John and Dominique de Menil commissioned the Abstract Expressionist painter to create a series of 14 canvases for the non-denominational contemplative space. In a 1966 letter to\u00a0the Menils, Rothko wrote that the chapel commission was teaching him \u201cto extend myself beyond what I thought was possible for me.\u201d\u00a0The simple wood benches in the chapel are the same height as the one Rothko had in his studio while creating the Rothko Chapel paintings.<\/p>\n<\/div>\n<\/article>\n<\/li>\n
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Entryway, de Menil Residence<\/h2>\n\n\t\t\t\t\tImage Credit: Photo Mario Sorrenti\/Courtsey Loro Piana\t\t\t\t<\/figcaption><\/figure>\n
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\n\tModel Sigrid de L\u2019Epine is pictured\u00a0on a 19th century green silk setee in the entryway of the de Menil home. The sofa looks out on a glassed-in atrium full of tropical plants, a design feature inspired by the two years that the de Menils spent in Venezuela. The alabaster lamps, like much of the de Menil\u2019s furniture, were purchased at a Houston flea market in 1951. The painting above the sofa is Francesca Fuchs\u2019s Red Matisse<\/em> (2024), inspired by a photograph of a Matisse cutout the de Menils once owned.<\/p>\n
\n\tThe photo\u2019s art direction appears to be an homage to Decadent Young Woman, After the Dance<\/em>, Ramon Casas\u2019s 1899 painting of a young woman in a dark blue dress lying languidly on a lush green couch.<\/p>\n<\/div>\n<\/article>\n<\/li>\n
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de Menil Residence<\/h2>\n\n\t\t\t\t\tImage Credit: Photo Mario Sorrenti\/Courtsey Loro Piana\t\t\t\t<\/figcaption><\/figure>\n
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\n\tModel Long Li at the Menil Collection, surrounded by a carved wooden chair designed by John Henry Belter, Francesca Fuchs\u2019s painting Venus<\/em>, and (through doorway) Wayne Thiebaud\u2019s Lipstick and Compact<\/em> (1965). The Thiebaud still life is hung on a wall between the powder room and a coat closet. <\/p>\n<\/div>\n<\/article>\n<\/li>\n
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Dining Room, de Menil Residence<\/h2>\n\n\t\t\t\t\tImage Credit: Photo Mario Sorrenti\/Courtsey Loro Piana\t\t\t\t<\/figcaption><\/figure>\n
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\n\tIn this photo, a group of models poses in the de Menils\u2019 dining room where two artworks are visible: Four Vases of Flowers in a Niche<\/em> by the 17th century Spanish artist Tom\u00e1s Yepes on the left, and, through the doorway, Francesca Fuchs\u2019s Magenta Ernst<\/em> (2024). Fuchs\u2019s painting was made for a recent exhibition at the Menil Collection, \u201cThe Space Between Looking and Loving.\u201d Magenta Ernst<\/em>\u00a0references Shell Flowers<\/em>, a 1933 painting by Max Ernst the de Menils particularly liked and was hung on a magenta-colored felt wall in a hallway of their home, adjacent to their children\u2019s bedrooms.<\/p>\n<\/div>\n<\/article>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
[analyse_image type=”featured” src=”https:\/\/www.artnews.com\/wp-content\/uploads\/2026\/07\/small-Loro-Piana_Fall-Winter-2026-2027-ADV-Campaign-1.jpg?w=1024″] Loro Piana, the Italian luxury brand known for its high-end wool and cashmere garments, shot its fall\/winter 2026 ad campaign at a trio of unexpected (for a fashion brand, at least) locations in Houston: the Menil Collection and private de Menil residence, both run by the Menil Foundation, and the nearby Rothko […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[61,226],"class_list":["post-2033993","post","type-post","status-publish","format-standard","hentry","category-politics","tag-artnews-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2033993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2033993"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2033993\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2033993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2033993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2033993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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