\n\t\t\tTrending on Billboard\t\t<\/h3>\n<\/div>\n
\n\tAs Warner Music Group (WMG) begins to integrate distributor Revelator after acquiring it earlier this year, the company announced that it\u2019s expanding Alternative Distribution Alliance (ADA), the company\u2019s independent and label services division, in Europe, the Middle East and Africa (EMEA). Along with the expansion, WMG announced that Howard Corner<\/strong> will take on the newly created role of head of ADA, EMEA.<\/p>\n \n\tCorner has led ADA UK since 2013 and will remain in his current position of managing director of the division following the expansion. He reports to Simon Robson<\/strong>, president of recorded music, EMEA, and is based out of the company\u2019s London offices.<\/p>\n \t\t\t\t\tRelated\t\t<\/p>\n<\/h3>\n<\/div>\n \t\t\t\t\tWhy Warner Music Group Bought Indie Distributor & Services Company\u00a0Revelator\t\t<\/p>\n<\/h3>\n<\/div>\n \n\t\u201cThe EMEA landscape is teeming with brilliant independent talent and entrepreneurial labels looking for a partner that can scale their vision globally without sacrificing local agility,\u201d Corner said in a statement. \u201cI\u2019m incredibly excited to step into this regional role and work alongside our exceptional territory heads to elevate ADA\u2019s offering. By integrating Revelator\u2019s game-changing technology and officially welcoming ADA x Africori and ADA x Qanawat Music into the family, we\u2019re creating an unmatched, tech-driven partner for the independent community.\u201d<\/p>\n \n\tIsrael-based Revelator was founded in 2012 by CEO Bruno Guez<\/strong>; the company also has a significant presence in Asia. WMG said it intends to use the company\u2019s technology for all of its labels and ADA. Fully integrating that technology will likely take years. <\/p>\n \n\tMajor labels have increasingly looked to acquire indie distributors, whose market share has grown in recent years. In February, Universal finalized its acquisition of Downtown Music for $775 million, while WMG acquired Revelator in April after seeking to acquire a distribution company for two years. It had previously looked into acquiring Believe and also considered building a distributor of its own before backing away from both. Back in 2015, Sony Music completed its buyout of The Orchard, the current market share leader among distributors in the U.S.<\/p>\n \n\t\u201cTo supercharge the momentum of our artist and label services business, we\u2019re bringing in a seasoned leader who deeply understands the nuances of the indie ecosystem,\u201d Robson said of Corner\u2019s new role. \u201cHoward\u2019s proven track record, fierce commercial drive and profound respect for independent music culture make him the ideal exec to support our local teams and drive regional growth. Armed with Revelator\u2019s cutting-edge platform, Howard and the team are perfectly positioned to redefine what a global music partner can look like.\u201d<\/p>\n [analyse_source url=”https:\/\/www.billboard.com\/pro\/warner-music-ada-expand-emea-revelator-integration\/”]<\/p>\n","protected":false},"excerpt":{"rendered":" [analyse_image type=”featured” src=”https:\/\/www.billboard.com\/wp-content\/uploads\/2025\/08\/warner-music-group-logo-phone-2025-billboard-1800.jpg?w=1024″] Trending on Billboard As Warner Music Group (WMG) begins to integrate distributor Revelator after acquiring it earlier this year, the company announced that it\u2019s expanding Alternative Distribution Alliance (ADA), the company\u2019s independent and label services division, in Europe, the Middle East and Africa (EMEA). Along with the expansion, WMG announced that Howard […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[48,226],"class_list":["post-2032243","post","type-post","status-publish","format-standard","hentry","category-politics","tag-billboard-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2032243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2032243"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2032243\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2032243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2032243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2032243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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