{"id":2032127,"date":"2026-07-07T07:00:00","date_gmt":"2026-07-07T04:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2032127"},"modified":"2026-07-07T07:00:00","modified_gmt":"2026-07-07T04:00:00","slug":"why-silverstone-lego-madness-shows-f1-drivers-must-ditch-tradition-and-embrace-the-now","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2032127","title":{"rendered":"Why Silverstone Lego madness shows F1 drivers must ditch tradition and embrace the now"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424021_hires.jpg?width=1600&amp;aspect_ratio=16:9&#8243;]<\/p>\n<article>\n<header id=\"lbs-article\" class=\"article header article-header section layout layout--article-header\">\n<div class=\"col headline\">\n<div>\n<h1>Why Silverstone Lego madness shows F1 drivers must ditch tradition and embrace the now<\/h1>\n<\/div>\n<div>\n<div class=\"summary body\">\n<p>OPINION: Motorsport is an undeniably serious business with billions of dollars of cash at stake, but Formula 1 cannot forget that racing should also be fun, lest it will quickly lose its bloated audience.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"section two-column\">\n<div class=\"col article-info\">\n<div>\n<address> Sam Hall <\/address>\n<\/div>\n<div>\n<div><time datetime=\"2026-07-07T08:00:00+01:00\">07 Jul 2026<\/time><\/div>\n<\/div>\n<\/div>\n<div class=\"col article-actions\">\n<div class=\"block block-better-social-sharing-buttons block-social-sharing-buttons-block\">\n<div class=\"social-sharing-buttons\"><span class=\"ssb-title\"> Share<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/header>\n<div id=\"lbs-content\" class=\"content wide-two-column-sticky section layout layout--wide-two-column-sticky\">\n<div class=\"col first-column\">\n<div>\n<div>\n<figure> <source srcset=\"https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424021_hires.jpg?width=1920&amp;format=webp&amp;aspect_ratio=16:9 1920w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424021_hires.jpg?width=1800&amp;format=webp&amp;aspect_ratio=16:9 1800w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424021_hires.jpg?width=1600&amp;format=webp&amp;aspect_ratio=16:9 1600w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424021_hires.jpg?width=1500&amp;format=webp&amp;aspect_ratio=16:9 1500w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424021_hires.jpg?width=1200&amp;format=webp&amp;aspect_ratio=16:9 1200w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424021_hires.jpg?width=900&amp;format=webp&amp;aspect_ratio=16:9 900w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424021_hires.jpg?width=800&amp;format=webp&amp;aspect_ratio=16:9 800w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424021_hires.jpg?width=600&amp;format=webp&amp;aspect_ratio=16:9 600w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424021_hires.jpg?width=400&amp;format=webp&amp;aspect_ratio=16:9 400w\" sizes=\"(min-width:1024px) 710px, (min-width:768px) 62vw, 97vw\" type=\"image\/webp\" \/><figcaption>\n<div>Gabriel Bortoleto, Charles Leclerc and Oliie Bearman drive lego cars<\/div>\n<div class=\"source\"> \u00a9\u00a0XPB Images<\/div>\n<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<div class=\"block block-preferred-source\">\n<div class=\"preferred-source-cta\">  Add as a preferred source <\/div>\n<\/div>\n<div>\n<div class=\"body\">\n<p>Formula 1 and its drivers have never had it so good, but a row that centred around unpaid media duties found focus with Sunday\u2019s hugely entertaining Lego \u2018race\u2019, something that left the overwhelming stench that some drivers really need to lighten up a little.<\/p>\n<p>We\u2019ve heard this story a million times before \u2013 F1 drivers will do almost anything to limit the number of media activities they are contractually obliged to take part in. Driving is quite rightly the central focus of what they do, and anything else is a distraction.<\/p>\n<p>Last year, as part of F1\u2019s activation with Lego, each team was handed a custom-made Lego car, with both drivers in the car, although only one at the controls. The result was absolute carnage, and one of the best spectacles the championship has seen in a long time.<\/p>\n<figure> <source srcset=\"https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1343464_hires.jpg?width=1920&amp;format=webp 1920w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1343464_hires.jpg?width=1800&amp;format=webp 1800w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1343464_hires.jpg?width=1600&amp;format=webp 1600w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1343464_hires.jpg?width=1500&amp;format=webp 1500w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1343464_hires.jpg?width=1200&amp;format=webp 1200w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1343464_hires.jpg?width=900&amp;format=webp 900w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1343464_hires.jpg?width=800&amp;format=webp 800w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1343464_hires.jpg?width=600&amp;format=webp 600w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1343464_hires.jpg?width=400&amp;format=webp 400w\" sizes=\"(min-width:1024px) 710px, (min-width:768px) 62vw, 97vw\" type=\"image\/webp\" \/><figcaption>\n<div>Lego cars will once again feature ahead of an F1 race<\/div>\n<\/figcaption><\/figure>\n<p>It was a move firmly away from the traditional, and towards entertainment. This is something that has been central since Liberty Media took control of the championship, with the paddock being opened up to social media influencers, endless celebrities, and with the drivers being put on display to the fans more than ever before.<\/p>\n<aside>\n<div class=\"block\">\n<div class=\"mpu-block\">\n<div class=\"mpu-title\"><span>Article continues below<\/span><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<aside>\n<div class=\"block\">\n<div class=\"mpu-block\">\n<div class=\"mpu-title\"><span>Article continues below<\/span><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<p>As a result, attendance records are being constantly shattered, TV viewership is increasing steadily, and revenues are higher than ever. Two central pillars to this success \u2013 access, and fun.<\/p>\n<p>So why then, were some of F1\u2019s biggest names seemingly so against a re-run of the Lego \u2018race\u2019 at Silverstone this weekend, when the fan reaction was nothing short of overwhelmingly positive last time around?<\/p>\n<aside>\n<div class=\"block\">\n<div class=\"ins-related_content dsp-related_content_in_article\">\n<h2>Read More<\/h2>\n<div class=\"related-content-in-body js-view-dom-id-ec523919bf8a9035e2d3e97550fe81ce03cb75468ad041ab1855d780436e1fb0\">  How one brand is using its Formula 1 partnership to change children&#8217;s lives   Kimi Antonelli issues defiant reaction after disastrous end to Silverstone race <\/div>\n<\/div>\n<\/div>\n<\/aside>\n<p>Describing the antics as \u201cnot what Formula 1 needs,\u201d Max Verstappen stated that he would \u201cjust do my lap and wave at the fans\u201d.<\/p>\n<p>\u201cI think we should not look like kids and clowns trying to ram into each other,\u201d he said, adding, \u201cI prefer to stand on a truck, just with everyone together. I think that&#8217;s more fun, and I think it also looks more professional.\u201d<\/p>\n<p>Of course, he is right. Standing on a truck does look more professional, and that is why that is the format for 90% of the races. But does a regular parade lap get the 7.5million views that the Miami lap has on YouTube?<br \/>\u00a0<\/p>\n<aside>\n<div class=\"block\">\n<div class=\"mpu-block\">\n<div class=\"mpu-title\"><span>Article continues below<\/span><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<aside>\n<div class=\"block\">\n<div class=\"mpu-block\">\n<div class=\"mpu-title\"><span>Article continues below<\/span><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<aside>\n<div class=\"block\">\n<div class=\"ins-related_content dsp-related_content_in_article_2\">\n<h2>Read More<\/h2>\n<div class=\"related-content-in-body js-view-dom-id-db1a68de8dabe4c501f9c99a85f2121c58ea8c8f0a3c0bbe783ac6352d6d4fb1\">  Starting grid for F1 2026 British Grand Prix after two penalties   How to watch today&#8217;s F1 British Grand Prix for free in the UK <\/div>\n<\/div>\n<\/div>\n<\/aside>\n<div class=\"wrapper\">\n<div class=\"placeholder embed x\">\n<div>Loading this video will expose you to potential cookies and tracking by the provider<\/div>\n<\/div>\n<\/div>\n<p>Put simply, no. The last two races before Silverstone have pulled in hardly a fraction of that number, with 263k views for the Austrian \u2018warm-up\u2019, and 333k for the Barcelona equivalent.<\/p>\n<p>Proving this is not simply a recent drop off, last year\u2019s Saudi Arabian Grand Prix \u2013 the race before Miami \u2013 has 347k views, and the Imola build-up \u2013 the race after Miami \u2013 has 355k.<\/p>\n<p>Collating figures on Sunday evening after the Silverstone weekend, the Lego lap has over 1.2m views.<\/p>\n<p>But Verstappen was not alone in his views, with Lewis Hamilton also critical, suggesting that he would not take part in the lap, something that Ferrari quickly backtracked on while confirming his involvement.<\/p>\n<figure> <source srcset=\"https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424013_hires.jpg?width=1920&amp;format=webp 1920w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424013_hires.jpg?width=1800&amp;format=webp 1800w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424013_hires.jpg?width=1600&amp;format=webp 1600w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424013_hires.jpg?width=1500&amp;format=webp 1500w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424013_hires.jpg?width=1200&amp;format=webp 1200w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424013_hires.jpg?width=900&amp;format=webp 900w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424013_hires.jpg?width=800&amp;format=webp 800w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424013_hires.jpg?width=600&amp;format=webp 600w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424013_hires.jpg?width=400&amp;format=webp 400w\" sizes=\"(min-width:1024px) 710px, (min-width:768px) 62vw, 97vw\" type=\"image\/webp\" \/><figcaption>\n<div>Lewis Hamilton drive a lego car<\/div>\n<div class=\"source\"> \u00a9\u00a0XPB Images<\/div>\n<\/figcaption><\/figure>\n<aside>\n<div class=\"block\">\n<div class=\"mpu-block\">\n<div class=\"mpu-title\"><span>Article continues below<\/span><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<aside>\n<div class=\"block\">\n<div class=\"mpu-block\">\n<div class=\"mpu-title\"><span>Article continues below<\/span><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<p>But revisiting Max\u2019s comments about staying out of the action and simply waving to the fans, take a look at the video below to see how that went.<\/p>\n<p>True to form, the lap was absolute carnage, with various drivers finding themselves stuck in the Silverstone gravel after attempting an audacious short-cut in order to \u2018win\u2019. The race came down to a three-way battle between Esteban Ocon, Valtteri Bottas, and eventual \u2018winner\u2019 Fernando Alonso.<\/p>\n<p>Enduring a tough year with Cadillac, Bottas enthused: \u201cYeah, that, that was the highlight of the weekend. So, I was quite proud of that.\u201d<\/p>\n<p>Arvid Lindblad added: \u201cThat was a lot of fun. I maybe a bit too much fun.\u201d<\/p>\n<p>And there were more positive noises even before the \u2018race\u2019, with championship leader Kimi Antonelli eager to engage in the fun. \u201cThat&#8217;s going to be fun. I&#8217;m really looking forward to that. I think it&#8217;s going to be absolutely carnage but that&#8217;s the fun, that&#8217;s the fun bit. Let\u2019s see if they should let us let us drive.<\/p>\n<p>\u201cIt&#8217;s obviously 22 drivers, 22 good Lego Go-Karts, absolute carnage. I think it&#8217;s going to be really good scenery for the coverage as well. I think it&#8217;s going to be even better than Miami.\u201d<\/p>\n<aside>\n<div class=\"block\">\n<div class=\"mpu-block\">\n<div class=\"mpu-title\"><span>Article continues below<\/span><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<aside>\n<div class=\"block\">\n<div class=\"mpu-block\">\n<div class=\"mpu-title\"><span>Article continues below<\/span><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<figure> <source srcset=\"https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1423933_hires.jpg?width=1920&amp;format=webp 1920w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1423933_hires.jpg?width=1800&amp;format=webp 1800w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1423933_hires.jpg?width=1600&amp;format=webp 1600w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1423933_hires.jpg?width=1500&amp;format=webp 1500w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1423933_hires.jpg?width=1200&amp;format=webp 1200w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1423933_hires.jpg?width=900&amp;format=webp 900w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1423933_hires.jpg?width=800&amp;format=webp 800w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1423933_hires.jpg?width=600&amp;format=webp 600w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1423933_hires.jpg?width=400&amp;format=webp 400w\" sizes=\"(min-width:1024px) 710px, (min-width:768px) 62vw, 97vw\" type=\"image\/webp\" \/><figcaption>\n<div>Carlos Sainz and Lando Norris<\/div>\n<\/figcaption><\/figure>\n<p>But even after visibly enjoying his time on the track, Verstappen was one of the few drivers putting a downer on the fun.<\/p>\n<p>\u201cWell, I mean, I think, us drivers, we always get along well, whatever we do, so we\u2019re always smiling and laughing,\u201d he said. \u201cBut for me, like I said before, I prefer to just stand on the truck. We are racing drivers, we&#8217;re Formula One drivers, we&#8217;re not clowns.\u201d<\/p>\n<p>Now, I don\u2019t want it to sound as though I am completely against tradition, I\u2019m really not. Without tradition, F1 would not exist. Without tradition, Monaco would have been shafted from the calendar decades ago. Without tradition, grands prix would have been completely changed.<\/p>\n<p>In most instances, especially around the sporting side of things, tradition must remain king. But on the peripheries, there is simply nothing to complain about with a little fun, or trying something new.<\/p>\n<aside>\n<div class=\"block\">\n<div class=\"mpu-block\">\n<div class=\"mpu-title\"><span>Article continues below<\/span><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<aside>\n<div class=\"block\">\n<div class=\"mpu-block\">\n<div class=\"mpu-title\"><span>Article continues below<\/span><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<p>And for the record, this isn\u2019t even a new concept, with Ayrton Senna, Nikki Lauda, Keke Rosberg et al racing in saloon cars previously. Senna won, and took it so seriously that he found out the cars they would be using in advance. But fun was central.<\/p>\n<p>If I could send one message to the drivers complaining right now, it would be this. Everyone has things they don\u2019t enjoy at work, but if driving Lego cars and having a laugh with your co-workers is that aspect, then you have a damned good job. Lighten up a little, and trust that we\u2019ll back you 100% if the core traditions come under threat.<\/p>\n<p>For those embracing the mayhem, you made us all smile, and we loved the passion!\u00a0<\/p>\n<aside>\n<div class=\"block block-echobox\">\n<h2>Subscribe to our F1 Newsletter<\/h2>\n<div class=\"info js-form-wrapper form-wrapper\" data-drupal-selector=\"edit-info\" id=\"edit-info--2\">\n<p>Get the latest F1 news, exclusives, interviews and promotions from the paddock direct to your inbox<\/p>\n<\/div>\n<div class=\"extra-info js-form-wrapper form-wrapper\" data-drupal-selector=\"edit-legal\" id=\"edit-legal--2\">\n<p>For more information see our Privacy Policy<\/p>\n<\/div>\n<\/div>\n<\/aside>\n<\/div>\n<\/div>\n<div>\n<h2>In this article<\/h2>\n<div>\n<div class=\"field_keywords\">F1<\/div>\n<div class=\"field_keywords\">Silverstone Circuit<\/div>\n<\/div>\n<\/div>\n<div class=\"block block-next-prev\">\n<div class=\"next-prev-pager contextual-region\">\n<div class=\"items\">\n<div class=\"item prev\">\n<h3>  Previous<\/h3>\n<div class=\"card card_default\">\n<div class=\"content\"> Silverstone F1 anti-climax highlights glaring Abu Dhabi 2021 injustice<\/div>\n<source srcset=\"https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1126499_hires.jpg?width=1920&amp;format=webp 1920w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1126499_hires.jpg?width=1800&amp;format=webp 1800w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1126499_hires.jpg?width=1600&amp;format=webp 1600w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1126499_hires.jpg?width=1500&amp;format=webp 1500w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1126499_hires.jpg?width=1200&amp;format=webp 1200w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1126499_hires.jpg?width=900&amp;format=webp 900w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1126499_hires.jpg?width=800&amp;format=webp 800w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1126499_hires.jpg?width=600&amp;format=webp 600w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1126499_hires.jpg?width=400&amp;format=webp 400w\" sizes=\"(min-width:1024px) 710px, (min-width:768px) 62vw, 97vw\" type=\"image\/webp\" \/><\/div>\n<\/div>\n<div class=\"item next\">\n<h3> Next <\/h3>\n<div class=\"card card_default\">\n<div class=\"content\"> Carlos Sainz\u2019s rare and unprecedented \u2018penalty lap\u2019 at F1 British GP explained<\/div>\n<source srcset=\"https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1422903_hires.jpg?width=1920&amp;format=webp 1920w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1422903_hires.jpg?width=1800&amp;format=webp 1800w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1422903_hires.jpg?width=1600&amp;format=webp 1600w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1422903_hires.jpg?width=1500&amp;format=webp 1500w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1422903_hires.jpg?width=1200&amp;format=webp 1200w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1422903_hires.jpg?width=900&amp;format=webp 900w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1422903_hires.jpg?width=800&amp;format=webp 800w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1422903_hires.jpg?width=600&amp;format=webp 600w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1422903_hires.jpg?width=400&amp;format=webp 400w\" sizes=\"(min-width:1024px) 710px, (min-width:768px) 62vw, 97vw\" type=\"image\/webp\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"article-author-block block block-configurable-views-block\">\n<div class=\"author-view grid-view js-view-dom-id-a2f081559590bf44a443e6805070ce79c79529bfdda2ee452f83ea8db9f90211\">\n<div class=\"card user default\">\n<div class=\"image\"> <source srcset=\"https:\/\/www.crash.net\/sites\/default\/files\/pictures\/whatsapp-image-2026-03-05-at-12.30.04.jpeg?height=270&amp;format=webp 270w,https:\/\/www.crash.net\/sites\/default\/files\/pictures\/whatsapp-image-2026-03-05-at-12.30.04.jpeg?height=180&amp;format=webp 180w,https:\/\/www.crash.net\/sites\/default\/files\/pictures\/whatsapp-image-2026-03-05-at-12.30.04.jpeg?height=90&amp;format=webp 90w\" sizes=\"100px\" type=\"image\/webp\" \/><\/div>\n<div class=\"info\">\n<div class=\"header\">\n<div class=\"text\">\n<div class=\"name\">Sam Hall<\/div>\n<div class=\"role\">F1 Writer<\/div>\n<\/div>\n<\/div>\n<div class=\"desc\">\n<p>Sam joined Crash.net in February 2026 with extensive experience in motorsport media, having covered numerous championships around the world.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"views-element-container block block-views-blockrelated-content-related-content-block\">\n<h3>More News<\/h3>\n<div class=\"grid-view grid-2 js-view-dom-id-a93788c8c5410113ae689dbc56697875f8126ebcfb83ffaa8e869de77abbbc24\">\n<div class=\"card card_default\">\n<div class=\"content\">\n<div class=\"links\">\n<div class=\"sections\"> F1  News <\/div>\n<\/div>\n<p>Antonelli denies Hamilton home win in Silverstone F1 sprint<\/p>\n<div class=\"card-info\">\n<div class=\"time\" data-timestamp=\"1783164992\"> 04\/07\/26<\/div>\n<\/div>\n<\/div>\n<p><img decoding=\"async\" src=\"https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1423270_hires.jpg?aspect_ratio=1:1\" alt=\"Antonelli won Saturday&apos;s 17-lap sprint race \" loading=\"lazy\"><\/div>\n<div class=\"card card_default\">\n<div class=\"content\">\n<div class=\"links\">\n<div class=\"sections\"> F1  News <\/div>\n<\/div>\n<p>Starting grid for the F1 2026 British GP sprint race at Silverstone<\/p>\n<div class=\"card-info\">\n<div class=\"time\" data-timestamp=\"1783158700\"> 04\/07\/26<\/div>\n<\/div>\n<\/div>\n<p><img decoding=\"async\" src=\"https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1422711_hires.jpg?aspect_ratio=1:1\" alt=\"Hamilton is presented with the sprint pole trophy \" loading=\"lazy\"><\/div>\n<div class=\"card card_default\">\n<div class=\"content\">\n<div class=\"links\">\n<div class=\"sections\"> F1  News <\/div>\n<\/div>\n<p>Lewis Hamilton beats Kimi Antonelli to Silverstone F1 sprint pole <\/p>\n<div class=\"card-info\">\n<div class=\"time\" data-timestamp=\"1783095914\"> 03\/07\/26<\/div>\n<\/div>\n<\/div>\n<p><img decoding=\"async\" src=\"https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1422704_hires.jpg?aspect_ratio=1:1\" alt=\"Hamilton celebrates his Silverstone sprint pole\" loading=\"lazy\"><\/div>\n<div class=\"card card_default\">\n<div class=\"content\">\n<div class=\"links\">\n<div class=\"sections\"> F1  News <\/div>\n<\/div>\n<p>Leclerc insists there&#8217;s no shift towards backing Hamilton over him at Ferrari<\/p>\n<div class=\"card-info\">\n<div class=\"time\" data-timestamp=\"1783067134\"> 03\/07\/26<\/div>\n<\/div>\n<\/div>\n<p><img decoding=\"async\" src=\"https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1407656_hires.jpg?aspect_ratio=1:1\" alt=\"Ferrari drivers Leclerc and Hamilton\" loading=\"lazy\"><\/div>\n<div class=\"card card_default\">\n<div class=\"content\">\n<div class=\"links\">\n<div class=\"sections\"> F1  News <\/div>\n<\/div>\n<p>Sainz doesn\u2019t \u201cexpect any miracles\u201d as Williams runs new upgrade at Silverstone<\/p>\n<div class=\"card-info\">\n<div class=\"time\" data-timestamp=\"1783066264\"> 03\/07\/26<\/div>\n<\/div>\n<\/div>\n<p><img decoding=\"async\" src=\"https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1418909_hires.jpg?aspect_ratio=1:1\" alt=\"Carlos Sainz has had a tough start to the 2026 season with Williams\" loading=\"lazy\"><\/div>\n<div class=\"card card_default\">\n<div class=\"content\">\n<div class=\"links\">\n<div class=\"sections\"> F1  News <\/div>\n<\/div>\n<p>Why \u2018charging station\u2019 Silverstone will be biggest test of F1\u2019s rules <\/p>\n<div class=\"card-info\">\n<div class=\"time\" data-timestamp=\"1783065003\"> 03\/07\/26<\/div>\n<\/div>\n<\/div>\n<p><img decoding=\"async\" src=\"https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1358136_hires.jpg?aspect_ratio=1:1\" alt=\"Several drivers fear Silverstone will lose some of its magic \" loading=\"lazy\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col second-column\">\n<div class=\"sticky\">\n<div class=\"component-card-default block block-configurable-views-block\">\n<h2>Latest News<\/h2>\n<div class=\"component-blocks-view grid-view js-view-dom-id-aa4e11a72a41b77c54c34138342eee0d95772f1ee6a58365884f474dfb607dd9\">\n<div class=\"card card_default\">\n<div class=\"content\">\n<div class=\"links\">\n<div class=\"sections\"> F1  News <\/div>\n<\/div>\n<p>Mercedes explain Kimi Antonelli&#8217;s British GP race-ruining failure<\/p>\n<div class=\"card-info\">\n<div class=\"time\" data-timestamp=\"1783437720\"> 6h ago<\/div>\n<\/div>\n<\/div>\n<source srcset=\"https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1423835_hires.jpg?height=270&amp;format=webp&amp;aspect_ratio=1:1 270w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1423835_hires.jpg?height=180&amp;format=webp&amp;aspect_ratio=1:1 180w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1423835_hires.jpg?height=90&amp;format=webp&amp;aspect_ratio=1:1 90w\" sizes=\"100px\" type=\"image\/webp\" \/><\/div>\n<div class=\"card card_default\">\n<div class=\"content\">\n<div class=\"links\">\n<div class=\"sections\"> F1  News <\/div>\n<\/div>\n<p>Ferrari to gain advantage from maiden Madrid F1 filming day this week<\/p>\n<div class=\"card-info\">\n<div class=\"time\" data-timestamp=\"1783433786\"> 7h ago<\/div>\n<\/div>\n<\/div>\n<source srcset=\"https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1422517_hires_0.jpg?height=270&amp;format=webp&amp;aspect_ratio=1:1 270w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1422517_hires_0.jpg?height=180&amp;format=webp&amp;aspect_ratio=1:1 180w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1422517_hires_0.jpg?height=90&amp;format=webp&amp;aspect_ratio=1:1 90w\" sizes=\"100px\" type=\"image\/webp\" \/><\/div>\n<div class=\"card card_default\">\n<div class=\"content\">\n<div class=\"links\">\n<div class=\"sections\"> F1  News <\/div>\n<\/div>\n<p>Red Bull boss defends decision to ignore Max Verstappen&#8217;s British GP demand<\/p>\n<div class=\"card-info\">\n<div class=\"time\" data-timestamp=\"1783432200\"> 8h ago<\/div>\n<\/div>\n<\/div>\n<source srcset=\"https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1422096_hires.jpg?height=270&amp;format=webp&amp;aspect_ratio=1:1 270w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1422096_hires.jpg?height=180&amp;format=webp&amp;aspect_ratio=1:1 180w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1422096_hires.jpg?height=90&amp;format=webp&amp;aspect_ratio=1:1 90w\" sizes=\"100px\" type=\"image\/webp\" \/><\/div>\n<div class=\"card card_default\">\n<div class=\"content\">\n<div class=\"links\">\n<div class=\"sections\"> F1  News <\/div>\n<\/div>\n<p>Martin Brundle suggests how F1 can avoid damp squib Silverstone safety car repeat<\/p>\n<div class=\"card-info\">\n<div class=\"time\" data-timestamp=\"1783428420\"> 9h ago<\/div>\n<\/div>\n<\/div>\n<source srcset=\"https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424027_hires.jpg?height=270&amp;format=webp&amp;aspect_ratio=1:1 270w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424027_hires.jpg?height=180&amp;format=webp&amp;aspect_ratio=1:1 180w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424027_hires.jpg?height=90&amp;format=webp&amp;aspect_ratio=1:1 90w\" sizes=\"100px\" type=\"image\/webp\" \/><\/div>\n<div class=\"card card_default\">\n<div class=\"content\">\n<div class=\"links\">\n<div class=\"sections\"> F1  News <\/div>\n<\/div>\n<p>&#8216;No talent needed&#8217; &#8211; Fernando Alonso&#8217;s verdict on British GP sparks debate<\/p>\n<div class=\"card-info\">\n<div class=\"time\" data-timestamp=\"1783423560\"> 10h ago<\/div>\n<\/div>\n<\/div>\n<source srcset=\"https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424241_hires.jpg?height=270&amp;format=webp&amp;aspect_ratio=1:1 270w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424241_hires.jpg?height=180&amp;format=webp&amp;aspect_ratio=1:1 180w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424241_hires.jpg?height=90&amp;format=webp&amp;aspect_ratio=1:1 90w\" sizes=\"100px\" type=\"image\/webp\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"block block-echobox\">\n<h2>Subscribe to our F1 Newsletter<\/h2>\n<div class=\"info js-form-wrapper form-wrapper\" data-drupal-selector=\"edit-info\" id=\"edit-info\">\n<p>Get the latest F1 news, exclusives, interviews and promotions from the paddock direct to your inbox<\/p>\n<\/div>\n<div class=\"extra-info js-form-wrapper form-wrapper\" data-drupal-selector=\"edit-legal\" id=\"edit-legal\">\n<p>For more information see our Privacy Policy<\/p>\n<\/div>\n<\/div>\n<div class=\"component-card-default block block-configurable-views-block\">\n<h2>More News<\/h2>\n<div class=\"component-blocks-view grid-view js-view-dom-id-78093ea760c6e049d7d12d7f8fc548504a0afcf43f7bb731b79aee599be84ce0\">\n<div class=\"card card_default\">\n<div class=\"content\">\n<div class=\"links\">\n<div class=\"sections\"> IndyCar  News <\/div>\n<\/div>\n<p>&#8216;Huge&#8217; F1 announcement tease revealed to be Scott Dixon&#8217;s McLaren IndyCar move<\/p>\n<div class=\"card-info\">\n<div class=\"time\" data-timestamp=\"1783418400\"> 12h ago<\/div>\n<\/div>\n<\/div>\n<source srcset=\"https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/scott-dixon-miller-lite-carb-day-by-joe-skibinski_large-image-without-watermark_m154965.jpg?height=270&amp;format=webp&amp;aspect_ratio=1:1 270w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/scott-dixon-miller-lite-carb-day-by-joe-skibinski_large-image-without-watermark_m154965.jpg?height=180&amp;format=webp&amp;aspect_ratio=1:1 180w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/scott-dixon-miller-lite-carb-day-by-joe-skibinski_large-image-without-watermark_m154965.jpg?height=90&amp;format=webp&amp;aspect_ratio=1:1 90w\" sizes=\"100px\" type=\"image\/webp\" \/><\/div>\n<div class=\"card card_default\">\n<div class=\"content\">\n<div class=\"links\">\n<div class=\"sections\"> F1  News <\/div>\n<\/div>\n<p>Max Verstappen can now trigger F1 Red Bull exit clause following British Grand Prix crash<\/p>\n<div class=\"card-info\">\n<div class=\"time\" data-timestamp=\"1783415760\"> 12h ago<\/div>\n<\/div>\n<\/div>\n<source srcset=\"https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1422103_hires.jpg?height=270&amp;format=webp&amp;aspect_ratio=1:1 270w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1422103_hires.jpg?height=180&amp;format=webp&amp;aspect_ratio=1:1 180w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1422103_hires.jpg?height=90&amp;format=webp&amp;aspect_ratio=1:1 90w\" sizes=\"100px\" type=\"image\/webp\" \/><\/div>\n<div class=\"card card_default\">\n<div class=\"content\">\n<div class=\"links\">\n<div class=\"sections\"> F1  News <\/div>\n<\/div>\n<p>McLaren F1 boss casts remarkable Silverstone verdict after podium near-miss<\/p>\n<div class=\"card-info\">\n<div class=\"time\" data-timestamp=\"1783412580\"> 13h ago<\/div>\n<\/div>\n<\/div>\n<source srcset=\"https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424494_hires.jpg?height=270&amp;format=webp&amp;aspect_ratio=1:1 270w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424494_hires.jpg?height=180&amp;format=webp&amp;aspect_ratio=1:1 180w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424494_hires.jpg?height=90&amp;format=webp&amp;aspect_ratio=1:1 90w\" sizes=\"100px\" type=\"image\/webp\" \/><\/div>\n<div class=\"card card_default\">\n<div class=\"content\">\n<div class=\"links\">\n<div class=\"sections\"> F1  News <\/div>\n<\/div>\n<p>Why Silverstone Lego madness shows F1 drivers must ditch tradition and embrace the now<\/p>\n<div class=\"card-info\">\n<div class=\"time\" data-timestamp=\"1783407600\"> 15h ago<\/div>\n<\/div>\n<\/div>\n<source srcset=\"https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424021_hires.jpg?height=270&amp;format=webp&amp;aspect_ratio=1:1 270w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424021_hires.jpg?height=180&amp;format=webp&amp;aspect_ratio=1:1 180w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424021_hires.jpg?height=90&amp;format=webp&amp;aspect_ratio=1:1 90w\" sizes=\"100px\" type=\"image\/webp\" \/><\/div>\n<div class=\"card card_default\">\n<div class=\"content\">\n<div class=\"links\">\n<div class=\"sections\"> F1  News <\/div>\n<\/div>\n<p>Norris wanted to replicate Schumacher\u2019s controversial British GP win<\/p>\n<div class=\"card-info\">\n<div class=\"time\" data-timestamp=\"1783349760\"> 06\/07\/26<\/div>\n<\/div>\n<\/div>\n<source srcset=\"https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1423338_hires.jpg?height=270&amp;format=webp&amp;aspect_ratio=1:1 270w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1423338_hires.jpg?height=180&amp;format=webp&amp;aspect_ratio=1:1 180w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1423338_hires.jpg?height=90&amp;format=webp&amp;aspect_ratio=1:1 90w\" sizes=\"100px\" type=\"image\/webp\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"summary body\">\n<p>OPINION: Motorsport is an undeniably serious business with billions of dollars of cash at stake, but Formula 1 cannot forget that racing should also be fun, lest it will quickly lose its bloated audience.<\/p>\n<\/div>\n<div class=\"body\">\n<p>Formula 1 and its drivers have never had it so good, but a row that centred around unpaid media duties found focus with Sunday\u2019s hugely entertaining Lego \u2018race\u2019, something that left the overwhelming stench that some drivers really need to lighten up a little.<\/p>\n<p>We\u2019ve heard this story a million times before \u2013 F1 drivers will do almost anything to limit the number of media activities they are contractually obliged to take part in. Driving is quite rightly the central focus of what they do, and anything else is a distraction.<\/p>\n<p>Last year, as part of F1\u2019s activation with Lego, each team was handed a custom-made Lego car, with both drivers in the car, although only one at the controls. The result was absolute carnage, and one of the best spectacles the championship has seen in a long time.<\/p>\n<figure> <source srcset=\"https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1343464_hires.jpg?width=1920&amp;format=webp 1920w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1343464_hires.jpg?width=1800&amp;format=webp 1800w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1343464_hires.jpg?width=1600&amp;format=webp 1600w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1343464_hires.jpg?width=1500&amp;format=webp 1500w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1343464_hires.jpg?width=1200&amp;format=webp 1200w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1343464_hires.jpg?width=900&amp;format=webp 900w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1343464_hires.jpg?width=800&amp;format=webp 800w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1343464_hires.jpg?width=600&amp;format=webp 600w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1343464_hires.jpg?width=400&amp;format=webp 400w\" sizes=\"(min-width:1024px) 710px, (min-width:768px) 62vw, 97vw\" type=\"image\/webp\" \/><figcaption>\n<div>Lego cars will once again feature ahead of an F1 race<\/div>\n<\/figcaption><\/figure>\n<p>It was a move firmly away from the traditional, and towards entertainment. This is something that has been central since Liberty Media took control of the championship, with the paddock being opened up to social media influencers, endless celebrities, and with the drivers being put on display to the fans more than ever before.<\/p>\n<aside>\n<div class=\"block\">\n<div class=\"mpu-block\">\n<div class=\"mpu-title\"><span>Article continues below<\/span><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<aside>\n<div class=\"block\">\n<div class=\"mpu-block\">\n<div class=\"mpu-title\"><span>Article continues below<\/span><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<p>As a result, attendance records are being constantly shattered, TV viewership is increasing steadily, and revenues are higher than ever. Two central pillars to this success \u2013 access, and fun.<\/p>\n<p>So why then, were some of F1\u2019s biggest names seemingly so against a re-run of the Lego \u2018race\u2019 at Silverstone this weekend, when the fan reaction was nothing short of overwhelmingly positive last time around?<\/p>\n<aside>\n<div class=\"block\">\n<div class=\"ins-related_content dsp-related_content_in_article\">\n<h2>Read More<\/h2>\n<div class=\"related-content-in-body js-view-dom-id-ec523919bf8a9035e2d3e97550fe81ce03cb75468ad041ab1855d780436e1fb0\">  How one brand is using its Formula 1 partnership to change children&#8217;s lives   Kimi Antonelli issues defiant reaction after disastrous end to Silverstone race <\/div>\n<\/div>\n<\/div>\n<\/aside>\n<p>Describing the antics as \u201cnot what Formula 1 needs,\u201d Max Verstappen stated that he would \u201cjust do my lap and wave at the fans\u201d.<\/p>\n<p>\u201cI think we should not look like kids and clowns trying to ram into each other,\u201d he said, adding, \u201cI prefer to stand on a truck, just with everyone together. I think that&#8217;s more fun, and I think it also looks more professional.\u201d<\/p>\n<p>Of course, he is right. Standing on a truck does look more professional, and that is why that is the format for 90% of the races. But does a regular parade lap get the 7.5million views that the Miami lap has on YouTube?<br \/>\u00a0<\/p>\n<aside>\n<div class=\"block\">\n<div class=\"mpu-block\">\n<div class=\"mpu-title\"><span>Article continues below<\/span><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<aside>\n<div class=\"block\">\n<div class=\"mpu-block\">\n<div class=\"mpu-title\"><span>Article continues below<\/span><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<aside>\n<div class=\"block\">\n<div class=\"ins-related_content dsp-related_content_in_article_2\">\n<h2>Read More<\/h2>\n<div class=\"related-content-in-body js-view-dom-id-db1a68de8dabe4c501f9c99a85f2121c58ea8c8f0a3c0bbe783ac6352d6d4fb1\">  Starting grid for F1 2026 British Grand Prix after two penalties   How to watch today&#8217;s F1 British Grand Prix for free in the UK <\/div>\n<\/div>\n<\/div>\n<\/aside>\n<div class=\"wrapper\">\n<div class=\"placeholder embed x\">\n<div>Loading this video will expose you to potential cookies and tracking by the provider<\/div>\n<\/div>\n<\/div>\n<p>Put simply, no. The last two races before Silverstone have pulled in hardly a fraction of that number, with 263k views for the Austrian \u2018warm-up\u2019, and 333k for the Barcelona equivalent.<\/p>\n<p>Proving this is not simply a recent drop off, last year\u2019s Saudi Arabian Grand Prix \u2013 the race before Miami \u2013 has 347k views, and the Imola build-up \u2013 the race after Miami \u2013 has 355k.<\/p>\n<p>Collating figures on Sunday evening after the Silverstone weekend, the Lego lap has over 1.2m views.<\/p>\n<p>But Verstappen was not alone in his views, with Lewis Hamilton also critical, suggesting that he would not take part in the lap, something that Ferrari quickly backtracked on while confirming his involvement.<\/p>\n<figure> <source srcset=\"https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424013_hires.jpg?width=1920&amp;format=webp 1920w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424013_hires.jpg?width=1800&amp;format=webp 1800w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424013_hires.jpg?width=1600&amp;format=webp 1600w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424013_hires.jpg?width=1500&amp;format=webp 1500w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424013_hires.jpg?width=1200&amp;format=webp 1200w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424013_hires.jpg?width=900&amp;format=webp 900w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424013_hires.jpg?width=800&amp;format=webp 800w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424013_hires.jpg?width=600&amp;format=webp 600w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424013_hires.jpg?width=400&amp;format=webp 400w\" sizes=\"(min-width:1024px) 710px, (min-width:768px) 62vw, 97vw\" type=\"image\/webp\" \/><figcaption>\n<div>Lewis Hamilton drive a lego car<\/div>\n<div class=\"source\"> \u00a9\u00a0XPB Images<\/div>\n<\/figcaption><\/figure>\n<aside>\n<div class=\"block\">\n<div class=\"mpu-block\">\n<div class=\"mpu-title\"><span>Article continues below<\/span><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<aside>\n<div class=\"block\">\n<div class=\"mpu-block\">\n<div class=\"mpu-title\"><span>Article continues below<\/span><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<p>But revisiting Max\u2019s comments about staying out of the action and simply waving to the fans, take a look at the video below to see how that went.<\/p>\n<p>True to form, the lap was absolute carnage, with various drivers finding themselves stuck in the Silverstone gravel after attempting an audacious short-cut in order to \u2018win\u2019. The race came down to a three-way battle between Esteban Ocon, Valtteri Bottas, and eventual \u2018winner\u2019 Fernando Alonso.<\/p>\n<p>Enduring a tough year with Cadillac, Bottas enthused: \u201cYeah, that, that was the highlight of the weekend. So, I was quite proud of that.\u201d<\/p>\n<p>Arvid Lindblad added: \u201cThat was a lot of fun. I maybe a bit too much fun.\u201d<\/p>\n<p>And there were more positive noises even before the \u2018race\u2019, with championship leader Kimi Antonelli eager to engage in the fun. \u201cThat&#8217;s going to be fun. I&#8217;m really looking forward to that. I think it&#8217;s going to be absolutely carnage but that&#8217;s the fun, that&#8217;s the fun bit. Let\u2019s see if they should let us let us drive.<\/p>\n<p>\u201cIt&#8217;s obviously 22 drivers, 22 good Lego Go-Karts, absolute carnage. I think it&#8217;s going to be really good scenery for the coverage as well. I think it&#8217;s going to be even better than Miami.\u201d<\/p>\n<aside>\n<div class=\"block\">\n<div class=\"mpu-block\">\n<div class=\"mpu-title\"><span>Article continues below<\/span><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<aside>\n<div class=\"block\">\n<div class=\"mpu-block\">\n<div class=\"mpu-title\"><span>Article continues below<\/span><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<figure> <source srcset=\"https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1423933_hires.jpg?width=1920&amp;format=webp 1920w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1423933_hires.jpg?width=1800&amp;format=webp 1800w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1423933_hires.jpg?width=1600&amp;format=webp 1600w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1423933_hires.jpg?width=1500&amp;format=webp 1500w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1423933_hires.jpg?width=1200&amp;format=webp 1200w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1423933_hires.jpg?width=900&amp;format=webp 900w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1423933_hires.jpg?width=800&amp;format=webp 800w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1423933_hires.jpg?width=600&amp;format=webp 600w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1423933_hires.jpg?width=400&amp;format=webp 400w\" sizes=\"(min-width:1024px) 710px, (min-width:768px) 62vw, 97vw\" type=\"image\/webp\" \/><figcaption>\n<div>Carlos Sainz and Lando Norris<\/div>\n<\/figcaption><\/figure>\n<p>But even after visibly enjoying his time on the track, Verstappen was one of the few drivers putting a downer on the fun.<\/p>\n<p>\u201cWell, I mean, I think, us drivers, we always get along well, whatever we do, so we\u2019re always smiling and laughing,\u201d he said. \u201cBut for me, like I said before, I prefer to just stand on the truck. We are racing drivers, we&#8217;re Formula One drivers, we&#8217;re not clowns.\u201d<\/p>\n<p>Now, I don\u2019t want it to sound as though I am completely against tradition, I\u2019m really not. Without tradition, F1 would not exist. Without tradition, Monaco would have been shafted from the calendar decades ago. Without tradition, grands prix would have been completely changed.<\/p>\n<p>In most instances, especially around the sporting side of things, tradition must remain king. But on the peripheries, there is simply nothing to complain about with a little fun, or trying something new.<\/p>\n<aside>\n<div class=\"block\">\n<div class=\"mpu-block\">\n<div class=\"mpu-title\"><span>Article continues below<\/span><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<aside>\n<div class=\"block\">\n<div class=\"mpu-block\">\n<div class=\"mpu-title\"><span>Article continues below<\/span><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<p>And for the record, this isn\u2019t even a new concept, with Ayrton Senna, Nikki Lauda, Keke Rosberg et al racing in saloon cars previously. Senna won, and took it so seriously that he found out the cars they would be using in advance. But fun was central.<\/p>\n<p>If I could send one message to the drivers complaining right now, it would be this. Everyone has things they don\u2019t enjoy at work, but if driving Lego cars and having a laugh with your co-workers is that aspect, then you have a damned good job. Lighten up a little, and trust that we\u2019ll back you 100% if the core traditions come under threat.<\/p>\n<p>For those embracing the mayhem, you made us all smile, and we loved the passion!\u00a0<\/p>\n<aside>\n<div class=\"block block-echobox\">\n<h2>Subscribe to our F1 Newsletter<\/h2>\n<div class=\"info js-form-wrapper form-wrapper\" data-drupal-selector=\"edit-info\" id=\"edit-info--2\">\n<p>Get the latest F1 news, exclusives, interviews and promotions from the paddock direct to your inbox<\/p>\n<\/div>\n<div class=\"extra-info js-form-wrapper form-wrapper\" data-drupal-selector=\"edit-legal\" id=\"edit-legal--2\">\n<p>For more information see our Privacy Policy<\/p>\n<\/div>\n<\/div>\n<\/aside>\n<\/div>\n<div class=\"body\">\n<p>Formula 1 and its drivers have never had it so good, but a row that centred around unpaid media duties found focus with Sunday\u2019s hugely entertaining Lego \u2018race\u2019, something that left the overwhelming stench that some drivers really need to lighten up a little.<\/p>\n<p>We\u2019ve heard this story a million times before \u2013 F1 drivers will do almost anything to limit the number of media activities they are contractually obliged to take part in. Driving is quite rightly the central focus of what they do, and anything else is a distraction.<\/p>\n<p>Last year, as part of F1\u2019s activation with Lego, each team was handed a custom-made Lego car, with both drivers in the car, although only one at the controls. The result was absolute carnage, and one of the best spectacles the championship has seen in a long time.<\/p>\n<figure> <source srcset=\"https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1343464_hires.jpg?width=1920&amp;format=webp 1920w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1343464_hires.jpg?width=1800&amp;format=webp 1800w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1343464_hires.jpg?width=1600&amp;format=webp 1600w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1343464_hires.jpg?width=1500&amp;format=webp 1500w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1343464_hires.jpg?width=1200&amp;format=webp 1200w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1343464_hires.jpg?width=900&amp;format=webp 900w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1343464_hires.jpg?width=800&amp;format=webp 800w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1343464_hires.jpg?width=600&amp;format=webp 600w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1343464_hires.jpg?width=400&amp;format=webp 400w\" sizes=\"(min-width:1024px) 710px, (min-width:768px) 62vw, 97vw\" type=\"image\/webp\" \/><figcaption>\n<div>Lego cars will once again feature ahead of an F1 race<\/div>\n<\/figcaption><\/figure>\n<p>It was a move firmly away from the traditional, and towards entertainment. This is something that has been central since Liberty Media took control of the championship, with the paddock being opened up to social media influencers, endless celebrities, and with the drivers being put on display to the fans more than ever before.<\/p>\n<aside>\n<div class=\"block\">\n<div class=\"mpu-block\">\n<div class=\"mpu-title\"><span>Article continues below<\/span><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<aside>\n<div class=\"block\">\n<div class=\"mpu-block\">\n<div class=\"mpu-title\"><span>Article continues below<\/span><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<p>As a result, attendance records are being constantly shattered, TV viewership is increasing steadily, and revenues are higher than ever. Two central pillars to this success \u2013 access, and fun.<\/p>\n<p>So why then, were some of F1\u2019s biggest names seemingly so against a re-run of the Lego \u2018race\u2019 at Silverstone this weekend, when the fan reaction was nothing short of overwhelmingly positive last time around?<\/p>\n<aside>\n<div class=\"block\">\n<div class=\"ins-related_content dsp-related_content_in_article\">\n<h2>Read More<\/h2>\n<div class=\"related-content-in-body js-view-dom-id-ec523919bf8a9035e2d3e97550fe81ce03cb75468ad041ab1855d780436e1fb0\">  How one brand is using its Formula 1 partnership to change children&#8217;s lives   Kimi Antonelli issues defiant reaction after disastrous end to Silverstone race <\/div>\n<\/div>\n<\/div>\n<\/aside>\n<p>Describing the antics as \u201cnot what Formula 1 needs,\u201d Max Verstappen stated that he would \u201cjust do my lap and wave at the fans\u201d.<\/p>\n<p>\u201cI think we should not look like kids and clowns trying to ram into each other,\u201d he said, adding, \u201cI prefer to stand on a truck, just with everyone together. I think that&#8217;s more fun, and I think it also looks more professional.\u201d<\/p>\n<p>Of course, he is right. Standing on a truck does look more professional, and that is why that is the format for 90% of the races. But does a regular parade lap get the 7.5million views that the Miami lap has on YouTube?<br \/>\u00a0<\/p>\n<aside>\n<div class=\"block\">\n<div class=\"mpu-block\">\n<div class=\"mpu-title\"><span>Article continues below<\/span><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<aside>\n<div class=\"block\">\n<div class=\"mpu-block\">\n<div class=\"mpu-title\"><span>Article continues below<\/span><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<aside>\n<div class=\"block\">\n<div class=\"ins-related_content dsp-related_content_in_article_2\">\n<h2>Read More<\/h2>\n<div class=\"related-content-in-body js-view-dom-id-db1a68de8dabe4c501f9c99a85f2121c58ea8c8f0a3c0bbe783ac6352d6d4fb1\">  Starting grid for F1 2026 British Grand Prix after two penalties   How to watch today&#8217;s F1 British Grand Prix for free in the UK <\/div>\n<\/div>\n<\/div>\n<\/aside>\n<div class=\"wrapper\">\n<div class=\"placeholder embed x\">\n<div>Loading this video will expose you to potential cookies and tracking by the provider<\/div>\n<\/div>\n<\/div>\n<p>Put simply, no. The last two races before Silverstone have pulled in hardly a fraction of that number, with 263k views for the Austrian \u2018warm-up\u2019, and 333k for the Barcelona equivalent.<\/p>\n<p>Proving this is not simply a recent drop off, last year\u2019s Saudi Arabian Grand Prix \u2013 the race before Miami \u2013 has 347k views, and the Imola build-up \u2013 the race after Miami \u2013 has 355k.<\/p>\n<p>Collating figures on Sunday evening after the Silverstone weekend, the Lego lap has over 1.2m views.<\/p>\n<p>But Verstappen was not alone in his views, with Lewis Hamilton also critical, suggesting that he would not take part in the lap, something that Ferrari quickly backtracked on while confirming his involvement.<\/p>\n<figure> <source srcset=\"https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424013_hires.jpg?width=1920&amp;format=webp 1920w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424013_hires.jpg?width=1800&amp;format=webp 1800w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424013_hires.jpg?width=1600&amp;format=webp 1600w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424013_hires.jpg?width=1500&amp;format=webp 1500w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424013_hires.jpg?width=1200&amp;format=webp 1200w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424013_hires.jpg?width=900&amp;format=webp 900w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424013_hires.jpg?width=800&amp;format=webp 800w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424013_hires.jpg?width=600&amp;format=webp 600w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424013_hires.jpg?width=400&amp;format=webp 400w\" sizes=\"(min-width:1024px) 710px, (min-width:768px) 62vw, 97vw\" type=\"image\/webp\" \/><figcaption>\n<div>Lewis Hamilton drive a lego car<\/div>\n<div class=\"source\"> \u00a9\u00a0XPB Images<\/div>\n<\/figcaption><\/figure>\n<aside>\n<div class=\"block\">\n<div class=\"mpu-block\">\n<div class=\"mpu-title\"><span>Article continues below<\/span><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<aside>\n<div class=\"block\">\n<div class=\"mpu-block\">\n<div class=\"mpu-title\"><span>Article continues below<\/span><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<p>But revisiting Max\u2019s comments about staying out of the action and simply waving to the fans, take a look at the video below to see how that went.<\/p>\n<p>True to form, the lap was absolute carnage, with various drivers finding themselves stuck in the Silverstone gravel after attempting an audacious short-cut in order to \u2018win\u2019. The race came down to a three-way battle between Esteban Ocon, Valtteri Bottas, and eventual \u2018winner\u2019 Fernando Alonso.<\/p>\n<p>Enduring a tough year with Cadillac, Bottas enthused: \u201cYeah, that, that was the highlight of the weekend. So, I was quite proud of that.\u201d<\/p>\n<p>Arvid Lindblad added: \u201cThat was a lot of fun. I maybe a bit too much fun.\u201d<\/p>\n<p>And there were more positive noises even before the \u2018race\u2019, with championship leader Kimi Antonelli eager to engage in the fun. \u201cThat&#8217;s going to be fun. I&#8217;m really looking forward to that. I think it&#8217;s going to be absolutely carnage but that&#8217;s the fun, that&#8217;s the fun bit. Let\u2019s see if they should let us let us drive.<\/p>\n<p>\u201cIt&#8217;s obviously 22 drivers, 22 good Lego Go-Karts, absolute carnage. I think it&#8217;s going to be really good scenery for the coverage as well. I think it&#8217;s going to be even better than Miami.\u201d<\/p>\n<aside>\n<div class=\"block\">\n<div class=\"mpu-block\">\n<div class=\"mpu-title\"><span>Article continues below<\/span><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<aside>\n<div class=\"block\">\n<div class=\"mpu-block\">\n<div class=\"mpu-title\"><span>Article continues below<\/span><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<figure> <source srcset=\"https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1423933_hires.jpg?width=1920&amp;format=webp 1920w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1423933_hires.jpg?width=1800&amp;format=webp 1800w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1423933_hires.jpg?width=1600&amp;format=webp 1600w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1423933_hires.jpg?width=1500&amp;format=webp 1500w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1423933_hires.jpg?width=1200&amp;format=webp 1200w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1423933_hires.jpg?width=900&amp;format=webp 900w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1423933_hires.jpg?width=800&amp;format=webp 800w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1423933_hires.jpg?width=600&amp;format=webp 600w,https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1423933_hires.jpg?width=400&amp;format=webp 400w\" sizes=\"(min-width:1024px) 710px, (min-width:768px) 62vw, 97vw\" type=\"image\/webp\" \/><figcaption>\n<div>Carlos Sainz and Lando Norris<\/div>\n<\/figcaption><\/figure>\n<p>But even after visibly enjoying his time on the track, Verstappen was one of the few drivers putting a downer on the fun.<\/p>\n<p>\u201cWell, I mean, I think, us drivers, we always get along well, whatever we do, so we\u2019re always smiling and laughing,\u201d he said. \u201cBut for me, like I said before, I prefer to just stand on the truck. We are racing drivers, we&#8217;re Formula One drivers, we&#8217;re not clowns.\u201d<\/p>\n<p>Now, I don\u2019t want it to sound as though I am completely against tradition, I\u2019m really not. Without tradition, F1 would not exist. Without tradition, Monaco would have been shafted from the calendar decades ago. Without tradition, grands prix would have been completely changed.<\/p>\n<p>In most instances, especially around the sporting side of things, tradition must remain king. But on the peripheries, there is simply nothing to complain about with a little fun, or trying something new.<\/p>\n<aside>\n<div class=\"block\">\n<div class=\"mpu-block\">\n<div class=\"mpu-title\"><span>Article continues below<\/span><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<aside>\n<div class=\"block\">\n<div class=\"mpu-block\">\n<div class=\"mpu-title\"><span>Article continues below<\/span><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<p>And for the record, this isn\u2019t even a new concept, with Ayrton Senna, Nikki Lauda, Keke Rosberg et al racing in saloon cars previously. Senna won, and took it so seriously that he found out the cars they would be using in advance. But fun was central.<\/p>\n<p>If I could send one message to the drivers complaining right now, it would be this. Everyone has things they don\u2019t enjoy at work, but if driving Lego cars and having a laugh with your co-workers is that aspect, then you have a damned good job. Lighten up a little, and trust that we\u2019ll back you 100% if the core traditions come under threat.<\/p>\n<p>For those embracing the mayhem, you made us all smile, and we loved the passion!\u00a0<\/p>\n<aside>\n<div class=\"block block-echobox\">\n<h2>Subscribe to our F1 Newsletter<\/h2>\n<div class=\"info js-form-wrapper form-wrapper\" data-drupal-selector=\"edit-info\" id=\"edit-info--2\">\n<p>Get the latest F1 news, exclusives, interviews and promotions from the paddock direct to your inbox<\/p>\n<\/div>\n<div class=\"extra-info js-form-wrapper form-wrapper\" data-drupal-selector=\"edit-legal\" id=\"edit-legal--2\">\n<p>For more information see our Privacy Policy<\/p>\n<\/div>\n<\/div>\n<\/aside>\n<\/div>\n<p>[analyse_source url=&#8221;http:\/\/crash.net\/f1\/news\/1100375\/1\/why-silverstone-lego-madness-shows-f1-drivers-must-ditch-tradition-and-embrace&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.crash.net\/sites\/default\/files\/2026-07\/xpb_1424021_hires.jpg?width=1600&amp;aspect_ratio=16:9&#8243;] Why Silverstone Lego madness shows F1 drivers must ditch tradition and embrace the now OPINION: Motorsport is an undeniably serious business with billions of dollars of cash at stake, but Formula 1 cannot forget that racing should also be fun, lest it will quickly lose its bloated audience. Sam Hall 07 Jul [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[47,226],"class_list":["post-2032127","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crash-net","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2032127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2032127"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2032127\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2032127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2032127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2032127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}