{"id":2025138,"date":"2026-07-02T16:00:25","date_gmt":"2026-07-02T13:00:25","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2025138"},"modified":"2026-07-02T16:00:25","modified_gmt":"2026-07-02T13:00:25","slug":"come-along-with-me-havaianas-personalization-pop-up-at-hypebeast-cup","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2025138","title":{"rendered":"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;]<\/p>\n<div class=\"col-post-body col\">\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Footwear\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time class=\"timeago\" datetime=\"2026-07-02T16:00:25Z\">20 Hrs ago<\/time><\/p><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li>\n<p>                <span class=\"hype-count grey\"><br \/>\n             324<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n                                                                                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<\/li>\n<li>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p>\n<\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n        <span class=\"presented-by\">Presented by<br \/>\n                            Havaianas<br \/>\n                    <\/span><\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"brand-sidebar-widget d-none d-lg-block\">\n<h6>In This Article<\/h6>\n<div class=\"brand-list-widget\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container portrait inner-media\" data-group-cells=\"2\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" 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Along With Me: havaianasu2019 Personalization Pop-Up at Hypebeast Cup&quot;,&quot;width&quot;:853,&quot;height&quot;:1280,&quot;credit&quot;:null,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:&quot;Shop 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Along With Me: havaianasu2019 Personalization Pop-Up at Hypebeast Cup&quot;,&quot;width&quot;:853,&quot;height&quot;:1280,&quot;credit&quot;:null,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:&quot;Shop Now&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-13.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-13.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-13.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-13.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-13.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/07\/01\/havaianas-hypebeast-cup-new-york-city-pop-up-info-13.jpg&quot;,&quot;alt&quot;:&quot;Come Along With Me: havaianasu2019 Personalization Pop-Up at Hypebeast Cup&quot;,&quot;width&quot;:853,&quot;height&quot;:1280,&quot;credit&quot;:null,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:&quot;Shop Now&quot;}}]\" role=\"list\">\n<div class=\"carousel-cell portrait\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-26.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">1 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"2\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-10.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">2 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"3\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-15.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">3 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"4\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-25.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">4 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"5\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-23.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"854\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">5 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"6\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-21.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">6 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"7\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-19.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">7 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"8\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-17.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">8 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"9\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-1.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">9 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"10\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-22.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">10 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"11\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-7.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">11 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"12\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-9.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">12 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"13\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-28.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">13 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"14\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-11.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"854\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">14 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"15\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-30.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">15 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"16\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-8.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">16 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"17\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-2.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">17 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"18\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-13.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">18 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Footwear<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time class=\"timeago\" datetime=\"2026-07-02T16:00:25Z\">20 Hrs ago<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             324<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-content\">\n<p>havaianas just brought its deep-rooted love for football to NYC\u2019s Hypebeast Cup with an immersive, interactive SoHo pop-up. Making a stop in the Big Apple as tournament celebrations take over the city, the space is a one-stop shop where fans can shop exclusive football-inspired merch and up their footwear rotations. I got the chance to experience what Hypebeast Cup had in store firsthand, and havaianas did not disappoint.<\/p>\n<p>Walking into the space feels less like a traditional retail footprint and more like a casual clubhouse dedicated to football\u2019s global community. Look around, and you\u2019ll see clocks displaying global time zones and a jumbo projector lounge area. At the heart of the experience is havaianas\u2019 personalization station, which is backed by an extensive wall of flip-flop colorways to choose from. From classic solid color palettes to the limited-edition Top Nations styles, havaianas lets you curate a style that subtly nods to your team or simply discover a silhouette that connects with your everyday aesthetic.<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;ros&quot;,&quot;article&quot;],&quot;HBSiteCat&quot;:[&quot;footwear&quot;,&quot;football&quot;,&quot;sandals&quot;,&quot;havaianas&quot;,&quot;brazil&quot;,&quot;flip-flops&quot;,&quot;hypebeast-cup&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;HBArticle&quot;:6747399,&quot;HBBlacklist&quot;:&quot;0&quot;}\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><\/p>\n<blockquote class=\"instagram-media bypass\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DaS-MJQhQZw\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>A post shared by HYPEBEAST (@hypebeast)\n<\/p>\n<\/div>\n<\/blockquote>\n<p>The real draw of the brand\u2019s presence at the Hypebeast Cup lies in its hands-on approach to personalization. Unique charms\u2014from flags and fruits to shining suns\u2014are available to sift through, providing the space to create a one-of-one piece right on the floor. It is a seamless blend of the brand\u2019s recognizable imprint and the highly personal, individual flair that defines modern football fandom. With flip-flops taking over Summer 2026, these decked-out pairs are the ideal complement to vintage sportswear, relaxed jerseys, and easy summer fits.\n<\/p>\n<p>The havaianas pop-up is active for the duration of the Hypebeast Cup. Attendees are encouraged to head to the space to browse the lineup, purchase a pair, and customize their sandals onsite.\n<\/p>\n<hr>\n<p><em>Hypebeast Cup\u2060 NY \u2014\u00a0430 West Broadway, New York 10012<\/em>\n<\/p>\n<p>Monday \u2013 Saturday 11a- 7pm<br \/>\nSunday \u2013 11am \u2013 6pm<br \/>\nFourth of July: closed\ufe0f<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6747272\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>Come Along With Brenda La Latina to havaianas\u2019 Hypebeast Cup Party\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6745915\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>Two Decades of Y-3 Rarities Surface in Upstate New York\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6746365\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>Nike&#8217;s &#8220;What The LA&#8221; Air Force 1 Is Returning This Holiday Season\n                                                                        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"city-related-posts-wrapper\" id=\"post-body-city-related-post\">\n<h3>\n        Find out more for Brazil<br \/>\n    <\/h3>\n<div class=\"swiper-container\">\n<div class=\"swiper-wrapper\">\n<div class=\"swiper-slide\">\n<div id=\"city-related-post-1\">\n<div id=\"post-6540304\" class=\"post-box-container city-box \" data-permalink=\"https:\/\/hypebeast.com\/2025\/6\/centre-pompidou-opens-brazil-museum-parana-announcement\" data-title=\"Centre Pompidou to Open First South American Outpost in Brazil\" data-post-box data-layer-item-id=\"6540304\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n<div class=\"post-box-image-container fixed-ratio-3-2\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" class=\"img-fluid lazy-load\" alt=\"Centre Pompidou to Open First South American Outpost in Brazil\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F06%2F03%2Fcentre-pompidou-opens-brazil-museum-parana-announcement-0.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=750&amp;h=500\"><\/div>\n<div class=\"post-box-content-container\">\n<div class=\"post-box-content-title\">\n<h2><span>Centre Pompidou to Open First South American Outpost in Brazil<\/span><\/h2>\n<\/div>\n<div class=\"post-box-content-excerpt\">\n                                Set to launch in 2027.\n                        <\/div>\n<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<div class=\"swiper-slide\">\n<div id=\"city-related-post-2\">\n<div id=\"post-6524896\" class=\"post-box-container city-box \" data-permalink=\"https:\/\/hypebeast.com\/2025\/5\/casa-das-7-trees-hersen-mendes-architecture-house-brazil-information\" data-title=\"The House of 7 Trees by Hersen Mendes Arquitetura Is a Modern Gem in the Brazilian Cerrado\" data-post-box data-layer-item-id=\"6524896\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n<div class=\"post-box-image-container fixed-ratio-3-2\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" class=\"img-fluid lazy-load\" alt=\"The House of 7 Trees by Hersen Mendes Arquitetura Is a Modern Gem in the Brazilian Cerrado\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F05%2F02%2Fcasa-das-7-trees-hersen-mendes-architecture-house-brazil-information-0.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=750&amp;h=500\"><\/div>\n<div class=\"post-box-content-container\">\n<div class=\"post-box-content-title\">\n<h2><span>The House of 7 Trees by Hersen Mendes Arquitetura Is a Modern Gem in the Brazilian Cerrado<\/span><\/h2>\n<\/div>\n<div class=\"post-box-content-excerpt\">\n                                The eco-conscious design integrates existing vegetation  and utilizes sustainable BTC bricks made from local Cerrado clay.\n                        <\/div>\n<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>    Looking for more suggestions for Brazil?<i class=\"icon icon-right-arrow\"><\/i>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"widget-newsletter-form\">\n<div class=\"hb-input-group\"><\/div>\n<p class=\"errors\">\n<\/p><\/div>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n        <span class=\"presented-by\">Presented by<br \/>\n                            Havaianas<br \/>\n                    <\/span><\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In This Article<\/h6>\n<div class=\"brand-list-widget\"><\/div>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    FootballSandalsHavaianasBrazilFlip-FlopsHypebeast Cup\n                                                            <\/p><\/div>\n<\/p><\/div>\n<div class=\"teads-adcall\"><\/div>\n<div data-adunit=\"HBENGLOB_BTF_POLL\" class=\"adunit ad-poll\" data-freestar-ad=\"__1x1 __2x2\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;category&quot;,&quot;ros&quot;],&quot;HBSiteCat&quot;:[&quot;havaianas-hypebeast-cup-new-york-city-pop-up-info&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;adPosition&quot;:[&quot;bottom&quot;],&quot;sortable&quot;:&quot;false&quot;}\"><\/div>\n<section class=\"post__body__author_info\">\n<div class=\"post__body__author_info__inner\">\n<p>                    <img decoding=\"async\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F05%2Fnico-300.jpg?w=100&amp;cbr=1&amp;q=90&amp;fit=max\" alt=\"Nico Gavino\" class=\"post__body__author_info__avatar\"><\/p>\n<div class=\"post__body__author_info__body\">\n<p>                    Nico Gavino<\/p>\n<p>                                    <span class=\"post__body__author_info__title\">Associate Editor<\/span>\n                            <\/div>\n<\/p><\/div>\n<div class=\"post__body__author_info__bio_wrapper\">\n<p class=\"post__body__author_info__bio\">Nico Gavino is a NYC-based writer with a focus on the intersection of pop culture and men\u2019s style. He has written more than 1,000 articles on Hypebeast in the last 2 years, spanning industry news, interviews, and long-form pieces. Interviews include Takashi Murakami, Missy Elliot, and major designers like Simone Bellotti, Tremaine Emory, and Jack Carlson. Previously, Nico has been quoted in publications like Sourcing Journal and Fashionista, and acted as a trend advisory to notable names like Timberland. Deeply interested in aesthetics and subcultures, his articles tie emerging fashion currents to shifts in the wider cultural landscape.<\/p>\n<\/p><\/div>\n<\/section>\n<\/footer>\n<div class=\"sponsored-content row\">\n<div class=\"aftercontent-wrapper\">\n<div class=\"aftercontent-clipper\">\n<div class=\"aftercontent-inner\">\n            <!-- Tag ID: HBENGLOB_BTF_AFTERCONTENT --><\/p>\n<div class=\"post-article adunit sticky-post aftercontent\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_BTF_AFTERCONTENT\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;ros&quot;,&quot;article&quot;],&quot;HBSiteCat&quot;:[&quot;footwear&quot;,&quot;football&quot;,&quot;sandals&quot;,&quot;havaianas&quot;,&quot;brazil&quot;,&quot;flip-flops&quot;,&quot;hypebeast-cup&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;HBArticle&quot;:6747399,&quot;HBBlacklist&quot;:&quot;0&quot;}\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/article><\/div>\n<div id=\"post-footer\" class=\"post-footer row\">\n<div class=\"col-shopping-break\">\n<div class=\"shopping-break-container feedbreak-grid-layout\" data-commerce-context=\"{&quot;article_id&quot;:6747399,&quot;article_url&quot;:&quot;https:\/\/hypebeast.com\/2026\/7\/havaianas-hypebeast-cup-new-york-city-pop-up-info&quot;,&quot;destination&quot;:&quot;HBX&quot;,&quot;placement&quot;:&quot;article_below_the_fold&quot;,&quot;source&quot;:&quot;editorial_shopping_break&quot;,&quot;query&quot;:&quot;Football&quot;}\">\n<div class=\"adunit ad-shopping-break\" data-adunit=\"HBEN_SHOP_BREAK\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;ros&quot;,&quot;article&quot;],&quot;HBSiteCat&quot;:[&quot;footwear&quot;,&quot;football&quot;,&quot;sandals&quot;,&quot;havaianas&quot;,&quot;brazil&quot;,&quot;flip-flops&quot;,&quot;hypebeast-cup&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;us&quot;,&quot;region&quot;:&quot;naam&quot;,&quot;subRegion&quot;:&quot;&quot;,&quot;HBArticle&quot;:6747399,&quot;HBBlacklist&quot;:&quot;0&quot;}\" data-sortable=\"false\" data-outofpage=\"true\"><\/div>\n<div id=\"shopping-break-6747399\" class=\"shopping-break-wrapper\"><\/div>\n<\/div>\n<hr>\n<p><!-- cached at 2026-07-03T04:39:26-04:00 --><\/div>\n<div class=\"col-comments\">\n<div id=\"comments\" class=\"post-comments none \">\n<header>\n<div class=\"heading\">\n                    <span class=\"comment-count\">0<\/span> <span>Comments<\/span>\n                <\/div>\n<div class=\"comment-dropdown-tooltip\">\n<ul>\n<li>\n<\/li>\n<li>\n<\/li>\n<\/ul>\n<div class=\"comment-dropdown-arrow\"><\/div>\n<\/p><\/div>\n<\/header><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Footwear\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time class=\"timeago\" datetime=\"2026-07-02T16:00:25Z\">20 Hrs ago<\/time><\/p><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li>\n<p>                <span class=\"hype-count grey\"><br \/>\n             324<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n                                                                                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<\/li>\n<li>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p>\n<\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n        <span class=\"presented-by\">Presented by<br \/>\n                            Havaianas<br \/>\n                    <\/span><\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"brand-sidebar-widget d-none d-lg-block\">\n<h6>In This Article<\/h6>\n<div class=\"brand-list-widget\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container portrait inner-media\" data-group-cells=\"2\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" 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Along With Me: havaianasu2019 Personalization Pop-Up at Hypebeast Cup&quot;,&quot;width&quot;:853,&quot;height&quot;:1280,&quot;credit&quot;:null,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:&quot;Shop Now&quot;}}]\" role=\"list\">\n<div class=\"carousel-cell portrait\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-26.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">1 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"2\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-10.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">2 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"3\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-15.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">3 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"4\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-25.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">4 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"5\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-23.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"854\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">5 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"6\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-21.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">6 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"7\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-19.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">7 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"8\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-17.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">8 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"9\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-1.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">9 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"10\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-22.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">10 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"11\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-7.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">11 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"12\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-9.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">12 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"13\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-28.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">13 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"14\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-11.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"854\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">14 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"15\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-30.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">15 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"16\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-8.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">16 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"17\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-2.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">17 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"18\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-13.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">18 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Footwear<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time class=\"timeago\" datetime=\"2026-07-02T16:00:25Z\">20 Hrs ago<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             324<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-content\">\n<p>havaianas just brought its deep-rooted love for football to NYC\u2019s Hypebeast Cup with an immersive, interactive SoHo pop-up. Making a stop in the Big Apple as tournament celebrations take over the city, the space is a one-stop shop where fans can shop exclusive football-inspired merch and up their footwear rotations. I got the chance to experience what Hypebeast Cup had in store firsthand, and havaianas did not disappoint.<\/p>\n<p>Walking into the space feels less like a traditional retail footprint and more like a casual clubhouse dedicated to football\u2019s global community. Look around, and you\u2019ll see clocks displaying global time zones and a jumbo projector lounge area. At the heart of the experience is havaianas\u2019 personalization station, which is backed by an extensive wall of flip-flop colorways to choose from. From classic solid color palettes to the limited-edition Top Nations styles, havaianas lets you curate a style that subtly nods to your team or simply discover a silhouette that connects with your everyday aesthetic.<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;ros&quot;,&quot;article&quot;],&quot;HBSiteCat&quot;:[&quot;footwear&quot;,&quot;football&quot;,&quot;sandals&quot;,&quot;havaianas&quot;,&quot;brazil&quot;,&quot;flip-flops&quot;,&quot;hypebeast-cup&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;HBArticle&quot;:6747399,&quot;HBBlacklist&quot;:&quot;0&quot;}\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><\/p>\n<blockquote class=\"instagram-media bypass\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DaS-MJQhQZw\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>A post shared by HYPEBEAST (@hypebeast)\n<\/p>\n<\/div>\n<\/blockquote>\n<p>The real draw of the brand\u2019s presence at the Hypebeast Cup lies in its hands-on approach to personalization. Unique charms\u2014from flags and fruits to shining suns\u2014are available to sift through, providing the space to create a one-of-one piece right on the floor. It is a seamless blend of the brand\u2019s recognizable imprint and the highly personal, individual flair that defines modern football fandom. With flip-flops taking over Summer 2026, these decked-out pairs are the ideal complement to vintage sportswear, relaxed jerseys, and easy summer fits.\n<\/p>\n<p>The havaianas pop-up is active for the duration of the Hypebeast Cup. Attendees are encouraged to head to the space to browse the lineup, purchase a pair, and customize their sandals onsite.\n<\/p>\n<hr>\n<p><em>Hypebeast Cup\u2060 NY \u2014\u00a0430 West Broadway, New York 10012<\/em>\n<\/p>\n<p>Monday \u2013 Saturday 11a- 7pm<br \/>\nSunday \u2013 11am \u2013 6pm<br \/>\nFourth of July: closed\ufe0f<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6747272\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>Come Along With Brenda La Latina to havaianas\u2019 Hypebeast Cup Party\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6745915\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>Two Decades of Y-3 Rarities Surface in Upstate New York\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6746365\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>Nike&#8217;s &#8220;What The LA&#8221; Air Force 1 Is Returning This Holiday Season\n                                                                        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"city-related-posts-wrapper\" id=\"post-body-city-related-post\">\n<h3>\n        Find out more for Brazil<br \/>\n    <\/h3>\n<div class=\"swiper-container\">\n<div class=\"swiper-wrapper\">\n<div class=\"swiper-slide\">\n<div id=\"city-related-post-1\">\n<div id=\"post-6540304\" class=\"post-box-container city-box \" data-permalink=\"https:\/\/hypebeast.com\/2025\/6\/centre-pompidou-opens-brazil-museum-parana-announcement\" data-title=\"Centre Pompidou to Open First South American Outpost in Brazil\" data-post-box data-layer-item-id=\"6540304\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n<div class=\"post-box-image-container fixed-ratio-3-2\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" class=\"img-fluid lazy-load\" alt=\"Centre Pompidou to Open First South American Outpost in Brazil\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F06%2F03%2Fcentre-pompidou-opens-brazil-museum-parana-announcement-0.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=750&amp;h=500\"><\/div>\n<div class=\"post-box-content-container\">\n<div class=\"post-box-content-title\">\n<h2><span>Centre Pompidou to Open First South American Outpost in Brazil<\/span><\/h2>\n<\/div>\n<div class=\"post-box-content-excerpt\">\n                                Set to launch in 2027.\n                        <\/div>\n<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<div class=\"swiper-slide\">\n<div id=\"city-related-post-2\">\n<div id=\"post-6524896\" class=\"post-box-container city-box \" data-permalink=\"https:\/\/hypebeast.com\/2025\/5\/casa-das-7-trees-hersen-mendes-architecture-house-brazil-information\" data-title=\"The House of 7 Trees by Hersen Mendes Arquitetura Is a Modern Gem in the Brazilian Cerrado\" data-post-box data-layer-item-id=\"6524896\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n<div class=\"post-box-image-container fixed-ratio-3-2\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" class=\"img-fluid lazy-load\" alt=\"The House of 7 Trees by Hersen Mendes Arquitetura Is a Modern Gem in the Brazilian Cerrado\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F05%2F02%2Fcasa-das-7-trees-hersen-mendes-architecture-house-brazil-information-0.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=750&amp;h=500\"><\/div>\n<div class=\"post-box-content-container\">\n<div class=\"post-box-content-title\">\n<h2><span>The House of 7 Trees by Hersen Mendes Arquitetura Is a Modern Gem in the Brazilian Cerrado<\/span><\/h2>\n<\/div>\n<div class=\"post-box-content-excerpt\">\n                                The eco-conscious design integrates existing vegetation  and utilizes sustainable BTC bricks made from local Cerrado clay.\n                        <\/div>\n<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>    Looking for more suggestions for Brazil?<i class=\"icon icon-right-arrow\"><\/i>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"widget-newsletter-form\">\n<div class=\"hb-input-group\"><\/div>\n<p class=\"errors\">\n<\/p><\/div>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n        <span class=\"presented-by\">Presented by<br \/>\n                            Havaianas<br \/>\n                    <\/span><\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In This Article<\/h6>\n<div class=\"brand-list-widget\"><\/div>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    FootballSandalsHavaianasBrazilFlip-FlopsHypebeast Cup\n                                                            <\/p><\/div>\n<\/p><\/div>\n<div class=\"teads-adcall\"><\/div>\n<div data-adunit=\"HBENGLOB_BTF_POLL\" class=\"adunit ad-poll\" data-freestar-ad=\"__1x1 __2x2\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;category&quot;,&quot;ros&quot;],&quot;HBSiteCat&quot;:[&quot;havaianas-hypebeast-cup-new-york-city-pop-up-info&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;adPosition&quot;:[&quot;bottom&quot;],&quot;sortable&quot;:&quot;false&quot;}\"><\/div>\n<section class=\"post__body__author_info\">\n<div class=\"post__body__author_info__inner\">\n<p>                    <img decoding=\"async\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F05%2Fnico-300.jpg?w=100&amp;cbr=1&amp;q=90&amp;fit=max\" alt=\"Nico Gavino\" class=\"post__body__author_info__avatar\"><\/p>\n<div class=\"post__body__author_info__body\">\n<p>                    Nico Gavino<\/p>\n<p>                                    <span class=\"post__body__author_info__title\">Associate Editor<\/span>\n                            <\/div>\n<\/p><\/div>\n<div class=\"post__body__author_info__bio_wrapper\">\n<p class=\"post__body__author_info__bio\">Nico Gavino is a NYC-based writer with a focus on the intersection of pop culture and men\u2019s style. He has written more than 1,000 articles on Hypebeast in the last 2 years, spanning industry news, interviews, and long-form pieces. Interviews include Takashi Murakami, Missy Elliot, and major designers like Simone Bellotti, Tremaine Emory, and Jack Carlson. Previously, Nico has been quoted in publications like Sourcing Journal and Fashionista, and acted as a trend advisory to notable names like Timberland. Deeply interested in aesthetics and subcultures, his articles tie emerging fashion currents to shifts in the wider cultural landscape.<\/p>\n<\/p><\/div>\n<\/section>\n<\/footer>\n<div class=\"sponsored-content row\">\n<div class=\"aftercontent-wrapper\">\n<div class=\"aftercontent-clipper\">\n<div class=\"aftercontent-inner\">\n            <!-- Tag ID: HBENGLOB_BTF_AFTERCONTENT --><\/p>\n<div class=\"post-article adunit sticky-post aftercontent\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_BTF_AFTERCONTENT\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;ros&quot;,&quot;article&quot;],&quot;HBSiteCat&quot;:[&quot;footwear&quot;,&quot;football&quot;,&quot;sandals&quot;,&quot;havaianas&quot;,&quot;brazil&quot;,&quot;flip-flops&quot;,&quot;hypebeast-cup&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;HBArticle&quot;:6747399,&quot;HBBlacklist&quot;:&quot;0&quot;}\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/article><\/div>\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Footwear\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time class=\"timeago\" datetime=\"2026-07-02T16:00:25Z\">20 Hrs ago<\/time><\/p><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li>\n<p>                <span class=\"hype-count grey\"><br \/>\n             324<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n                                                                                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<\/li>\n<li>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p>\n<\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n        <span class=\"presented-by\">Presented by<br \/>\n                            Havaianas<br \/>\n                    <\/span><\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"brand-sidebar-widget d-none d-lg-block\">\n<h6>In This Article<\/h6>\n<div class=\"brand-list-widget\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Footwear\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time class=\"timeago\" datetime=\"2026-07-02T16:00:25Z\">20 Hrs ago<\/time><\/p><\/div>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n        <span class=\"presented-by\">Presented by<br \/>\n                            Havaianas<br \/>\n                    <\/span><\/p><\/div>\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container portrait inner-media\" data-group-cells=\"2\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" data-images=\"[{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-26.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-26.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-26.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-26.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-26.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/07\/01\/havaianas-hypebeast-cup-new-york-city-pop-up-info-26.jpg&quot;,&quot;alt&quot;:&quot;Come Along With Me: havaianasu2019 Personalization Pop-Up at Hypebeast Cup&quot;,&quot;width&quot;:853,&quot;height&quot;:1280,&quot;credit&quot;:null,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:&quot;Shop Now&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-10.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-10.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-10.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-10.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-10.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/07\/01\/havaianas-hypebeast-cup-new-york-city-pop-up-info-10.jpg&quot;,&quot;alt&quot;:&quot;Come Along With Me: havaianasu2019 Personalization Pop-Up at Hypebeast Cup&quot;,&quot;width&quot;:853,&quot;height&quot;:1280,&quot;credit&quot;:null,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:&quot;Shop 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Along With Me: havaianasu2019 Personalization Pop-Up at Hypebeast Cup&quot;,&quot;width&quot;:853,&quot;height&quot;:1280,&quot;credit&quot;:null,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:&quot;Shop Now&quot;}}]\" role=\"list\">\n<div class=\"carousel-cell portrait\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-26.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">1 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"2\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-10.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">2 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"3\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-15.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">3 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"4\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-25.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">4 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"5\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-23.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"854\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">5 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"6\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-21.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">6 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"7\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-19.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">7 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"8\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-17.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">8 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"9\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-1.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">9 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"10\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-22.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">10 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"11\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-7.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">11 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"12\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-9.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">12 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"13\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-28.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">13 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"14\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-11.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"854\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">14 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"15\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-30.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">15 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"16\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-8.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">16 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"17\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-2.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">17 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"18\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-13.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"853\" height=\"1280\" alt=\"Come Along With Me: havaianas\u2019 Personalization Pop-Up at Hypebeast Cup\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">18 of 18<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Footwear<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time class=\"timeago\" datetime=\"2026-07-02T16:00:25Z\">20 Hrs ago<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             324<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-content\">\n<p>havaianas just brought its deep-rooted love for football to NYC\u2019s Hypebeast Cup with an immersive, interactive SoHo pop-up. Making a stop in the Big Apple as tournament celebrations take over the city, the space is a one-stop shop where fans can shop exclusive football-inspired merch and up their footwear rotations. I got the chance to experience what Hypebeast Cup had in store firsthand, and havaianas did not disappoint.<\/p>\n<p>Walking into the space feels less like a traditional retail footprint and more like a casual clubhouse dedicated to football\u2019s global community. Look around, and you\u2019ll see clocks displaying global time zones and a jumbo projector lounge area. At the heart of the experience is havaianas\u2019 personalization station, which is backed by an extensive wall of flip-flop colorways to choose from. From classic solid color palettes to the limited-edition Top Nations styles, havaianas lets you curate a style that subtly nods to your team or simply discover a silhouette that connects with your everyday aesthetic.<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;ros&quot;,&quot;article&quot;],&quot;HBSiteCat&quot;:[&quot;footwear&quot;,&quot;football&quot;,&quot;sandals&quot;,&quot;havaianas&quot;,&quot;brazil&quot;,&quot;flip-flops&quot;,&quot;hypebeast-cup&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;HBArticle&quot;:6747399,&quot;HBBlacklist&quot;:&quot;0&quot;}\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><\/p>\n<blockquote class=\"instagram-media bypass\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DaS-MJQhQZw\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>A post shared by HYPEBEAST (@hypebeast)\n<\/p>\n<\/div>\n<\/blockquote>\n<p>The real draw of the brand\u2019s presence at the Hypebeast Cup lies in its hands-on approach to personalization. Unique charms\u2014from flags and fruits to shining suns\u2014are available to sift through, providing the space to create a one-of-one piece right on the floor. It is a seamless blend of the brand\u2019s recognizable imprint and the highly personal, individual flair that defines modern football fandom. With flip-flops taking over Summer 2026, these decked-out pairs are the ideal complement to vintage sportswear, relaxed jerseys, and easy summer fits.\n<\/p>\n<p>The havaianas pop-up is active for the duration of the Hypebeast Cup. Attendees are encouraged to head to the space to browse the lineup, purchase a pair, and customize their sandals onsite.\n<\/p>\n<hr>\n<p><em>Hypebeast Cup\u2060 NY \u2014\u00a0430 West Broadway, New York 10012<\/em>\n<\/p>\n<p>Monday \u2013 Saturday 11a- 7pm<br \/>\nSunday \u2013 11am \u2013 6pm<br \/>\nFourth of July: closed\ufe0f<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6747272\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>Come Along With Brenda La Latina to havaianas\u2019 Hypebeast Cup Party\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6745915\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>Two Decades of Y-3 Rarities Surface in Upstate New York\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6746365\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>Nike&#8217;s &#8220;What The LA&#8221; Air Force 1 Is Returning This Holiday Season\n                                                                        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"city-related-posts-wrapper\" id=\"post-body-city-related-post\">\n<h3>\n        Find out more for Brazil<br \/>\n    <\/h3>\n<div class=\"swiper-container\">\n<div class=\"swiper-wrapper\">\n<div class=\"swiper-slide\">\n<div id=\"city-related-post-1\">\n<div id=\"post-6540304\" class=\"post-box-container city-box \" data-permalink=\"https:\/\/hypebeast.com\/2025\/6\/centre-pompidou-opens-brazil-museum-parana-announcement\" data-title=\"Centre Pompidou to Open First South American Outpost in Brazil\" data-post-box data-layer-item-id=\"6540304\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n<div class=\"post-box-image-container fixed-ratio-3-2\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" class=\"img-fluid lazy-load\" alt=\"Centre Pompidou to Open First South American Outpost in Brazil\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F06%2F03%2Fcentre-pompidou-opens-brazil-museum-parana-announcement-0.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=750&amp;h=500\"><\/div>\n<div class=\"post-box-content-container\">\n<div class=\"post-box-content-title\">\n<h2><span>Centre Pompidou to Open First South American Outpost in Brazil<\/span><\/h2>\n<\/div>\n<div class=\"post-box-content-excerpt\">\n                                Set to launch in 2027.\n                        <\/div>\n<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<div class=\"swiper-slide\">\n<div id=\"city-related-post-2\">\n<div id=\"post-6524896\" class=\"post-box-container city-box \" data-permalink=\"https:\/\/hypebeast.com\/2025\/5\/casa-das-7-trees-hersen-mendes-architecture-house-brazil-information\" data-title=\"The House of 7 Trees by Hersen Mendes Arquitetura Is a Modern Gem in the Brazilian Cerrado\" data-post-box data-layer-item-id=\"6524896\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n<div class=\"post-box-image-container fixed-ratio-3-2\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" class=\"img-fluid lazy-load\" alt=\"The House of 7 Trees by Hersen Mendes Arquitetura Is a Modern Gem in the Brazilian Cerrado\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F05%2F02%2Fcasa-das-7-trees-hersen-mendes-architecture-house-brazil-information-0.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=750&amp;h=500\"><\/div>\n<div class=\"post-box-content-container\">\n<div class=\"post-box-content-title\">\n<h2><span>The House of 7 Trees by Hersen Mendes Arquitetura Is a Modern Gem in the Brazilian Cerrado<\/span><\/h2>\n<\/div>\n<div class=\"post-box-content-excerpt\">\n                                The eco-conscious design integrates existing vegetation  and utilizes sustainable BTC bricks made from local Cerrado clay.\n                        <\/div>\n<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>    Looking for more suggestions for Brazil?<i class=\"icon icon-right-arrow\"><\/i>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"widget-newsletter-form\">\n<div class=\"hb-input-group\"><\/div>\n<p class=\"errors\">\n<\/p><\/div>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n        <span class=\"presented-by\">Presented by<br \/>\n                            Havaianas<br \/>\n                    <\/span><\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In This Article<\/h6>\n<div class=\"brand-list-widget\"><\/div>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    FootballSandalsHavaianasBrazilFlip-FlopsHypebeast Cup\n                                                            <\/p><\/div>\n<\/p><\/div>\n<div class=\"teads-adcall\"><\/div>\n<div data-adunit=\"HBENGLOB_BTF_POLL\" class=\"adunit ad-poll\" data-freestar-ad=\"__1x1 __2x2\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;category&quot;,&quot;ros&quot;],&quot;HBSiteCat&quot;:[&quot;havaianas-hypebeast-cup-new-york-city-pop-up-info&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;adPosition&quot;:[&quot;bottom&quot;],&quot;sortable&quot;:&quot;false&quot;}\"><\/div>\n<section class=\"post__body__author_info\">\n<div class=\"post__body__author_info__inner\">\n<p>                    <img decoding=\"async\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F05%2Fnico-300.jpg?w=100&amp;cbr=1&amp;q=90&amp;fit=max\" alt=\"Nico Gavino\" class=\"post__body__author_info__avatar\"><\/p>\n<div class=\"post__body__author_info__body\">\n<p>                    Nico Gavino<\/p>\n<p>                                    <span class=\"post__body__author_info__title\">Associate Editor<\/span>\n                            <\/div>\n<\/p><\/div>\n<div class=\"post__body__author_info__bio_wrapper\">\n<p class=\"post__body__author_info__bio\">Nico Gavino is a NYC-based writer with a focus on the intersection of pop culture and men\u2019s style. He has written more than 1,000 articles on Hypebeast in the last 2 years, spanning industry news, interviews, and long-form pieces. Interviews include Takashi Murakami, Missy Elliot, and major designers like Simone Bellotti, Tremaine Emory, and Jack Carlson. Previously, Nico has been quoted in publications like Sourcing Journal and Fashionista, and acted as a trend advisory to notable names like Timberland. Deeply interested in aesthetics and subcultures, his articles tie emerging fashion currents to shifts in the wider cultural landscape.<\/p>\n<\/p><\/div>\n<\/section>\n<\/footer>\n<div class=\"sponsored-content row\">\n<div class=\"aftercontent-wrapper\">\n<div class=\"aftercontent-clipper\">\n<div class=\"aftercontent-inner\">\n            <!-- Tag ID: HBENGLOB_BTF_AFTERCONTENT --><\/p>\n<div class=\"post-article adunit sticky-post aftercontent\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_BTF_AFTERCONTENT\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;ros&quot;,&quot;article&quot;],&quot;HBSiteCat&quot;:[&quot;footwear&quot;,&quot;football&quot;,&quot;sandals&quot;,&quot;havaianas&quot;,&quot;brazil&quot;,&quot;flip-flops&quot;,&quot;hypebeast-cup&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;HBArticle&quot;:6747399,&quot;HBBlacklist&quot;:&quot;0&quot;}\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/article>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Footwear<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time class=\"timeago\" datetime=\"2026-07-02T16:00:25Z\">20 Hrs ago<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             324<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Footwear<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time class=\"timeago\" datetime=\"2026-07-02T16:00:25Z\">20 Hrs ago<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Footwear<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time class=\"timeago\" datetime=\"2026-07-02T16:00:25Z\">20 Hrs ago<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             324<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<div class=\"post-body-content\">\n<p>havaianas just brought its deep-rooted love for football to NYC\u2019s Hypebeast Cup with an immersive, interactive SoHo pop-up. Making a stop in the Big Apple as tournament celebrations take over the city, the space is a one-stop shop where fans can shop exclusive football-inspired merch and up their footwear rotations. I got the chance to experience what Hypebeast Cup had in store firsthand, and havaianas did not disappoint.<\/p>\n<p>Walking into the space feels less like a traditional retail footprint and more like a casual clubhouse dedicated to football\u2019s global community. Look around, and you\u2019ll see clocks displaying global time zones and a jumbo projector lounge area. At the heart of the experience is havaianas\u2019 personalization station, which is backed by an extensive wall of flip-flop colorways to choose from. From classic solid color palettes to the limited-edition Top Nations styles, havaianas lets you curate a style that subtly nods to your team or simply discover a silhouette that connects with your everyday aesthetic.<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;ros&quot;,&quot;article&quot;],&quot;HBSiteCat&quot;:[&quot;footwear&quot;,&quot;football&quot;,&quot;sandals&quot;,&quot;havaianas&quot;,&quot;brazil&quot;,&quot;flip-flops&quot;,&quot;hypebeast-cup&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;HBArticle&quot;:6747399,&quot;HBBlacklist&quot;:&quot;0&quot;}\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><\/p>\n<blockquote class=\"instagram-media bypass\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DaS-MJQhQZw\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>A post shared by HYPEBEAST (@hypebeast)\n<\/p>\n<\/div>\n<\/blockquote>\n<p>The real draw of the brand\u2019s presence at the Hypebeast Cup lies in its hands-on approach to personalization. Unique charms\u2014from flags and fruits to shining suns\u2014are available to sift through, providing the space to create a one-of-one piece right on the floor. It is a seamless blend of the brand\u2019s recognizable imprint and the highly personal, individual flair that defines modern football fandom. With flip-flops taking over Summer 2026, these decked-out pairs are the ideal complement to vintage sportswear, relaxed jerseys, and easy summer fits.\n<\/p>\n<p>The havaianas pop-up is active for the duration of the Hypebeast Cup. Attendees are encouraged to head to the space to browse the lineup, purchase a pair, and customize their sandals onsite.\n<\/p>\n<hr>\n<p><em>Hypebeast Cup\u2060 NY \u2014\u00a0430 West Broadway, New York 10012<\/em>\n<\/p>\n<p>Monday \u2013 Saturday 11a- 7pm<br \/>\nSunday \u2013 11am \u2013 6pm<br \/>\nFourth of July: closed\ufe0f<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n        <span class=\"presented-by\">Presented by<br \/>\n                            Havaianas<br \/>\n                    <\/span><\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In This Article<\/h6>\n<div class=\"brand-list-widget\"><\/div>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    FootballSandalsHavaianasBrazilFlip-FlopsHypebeast Cup\n                                                            <\/p><\/div>\n<\/p><\/div>\n<p>[analyse_source url=&#8221;https:\/\/hypebeast.com\/2026\/7\/havaianas-hypebeast-cup-new-york-city-pop-up-info&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fhavaianas-hypebeast-cup-new-york-city-pop-up-info-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;] Footwear 20 Hrs ago 324 Views 0\u00a0Comments Comments Save Presented by Havaianas Share this article In This Article 1 of 18 2 of 18 3 of 18 4 of 18 5 of 18 6 of 18 7 of 18 8 of 18 9 of 18 10 of 18 11 of 18 12 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,39],"class_list":["post-2025138","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-hypebeast-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2025138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2025138"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2025138\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2025138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2025138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2025138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}