{"id":2024355,"date":"2026-07-03T02:12:34","date_gmt":"2026-07-02T23:12:34","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2024355"},"modified":"2026-07-03T02:12:34","modified_gmt":"2026-07-02T23:12:34","slug":"perisher-resort-australia-introduces-sunflower-program-to-support-people-with-hidden-disabilities","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2024355","title":{"rendered":"Perisher Resort, Australia, Introduces Sunflower Program\u00a0to Support People with Hidden Disabilities"},"content":{"rendered":"<div class=\"entry-content\">\n<div class=\"mceTemp\"><\/div>\n<div class=\"mceTemp\"><\/div>\n<figure id=\"attachment_414779\" aria-describedby=\"caption-attachment-414779\" style=\"width: 720px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"wp-image-414779 size-full lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAGrAQMAAABqgLQIAAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAADhJREFUeNrtwTEBAAAAwqD1T+1tB6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADgDIcbAAEnbF1FAAAAAElFTkSuQmCC\" alt=\"Perisher Sunflower\" width=\"640\" height=\"427\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/07\/260620_91A9728-Sunflower-Program-720x480-cc7dc5fc-1c14-49aa-86ae-9dbdf3dd85fb.jpg?resize=640%2C427&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/07\/260620_91A9728-Sunflower-Program-720x480-cc7dc5fc-1c14-49aa-86ae-9dbdf3dd85fb.jpg?w=720&amp;ssl=1 720w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/07\/260620_91A9728-Sunflower-Program-720x480-cc7dc5fc-1c14-49aa-86ae-9dbdf3dd85fb.jpg?resize=300%2C200&amp;ssl=1 300w\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"427\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"wp-image-414779 size-full\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/07\/260620_91A9728-Sunflower-Program-720x480-cc7dc5fc-1c14-49aa-86ae-9dbdf3dd85fb.jpg?resize=640%2C427&amp;ssl=1\" alt=\"Perisher Sunflower\" width=\"640\" height=\"427\" data-eio=\"l\"><figcaption id=\"caption-attachment-414779\" class=\"wp-caption-text\">A Perisher Operations team member wearing the Hidden Disabilities Sunflower Program badge. | Image: Perisher\/Vail Resorts<\/figcaption><\/figure>\n<div class=\"code-block code-block-1\" style=\"margin: 8px auto;text-align: center;display: block;clear: both\">\n<!-- GAM 71161633\/SNWBR_snowbrains\/article_hrec_1 --><\/p>\n<div data-fuse=\"article_hrec_1\"><\/div>\n<\/div>\n<p style=\"font-weight: 400\"><strong><a href=\"http:\/\/www.perisher.com.au\">Perisher Ski Resort<\/a>, Australia, has joined the Hidden Disabilities Sunflower program, marking a significant step toward creating a more inclusive and supportive experience for all guests.\u00a0<\/strong>The globally recognised Sunflower program offers a simple and discreet way for people with non-visible disabilities to\u00a0indicate\u00a0they may need\u00a0additional\u00a0understanding,\u00a0time\u00a0or\u00a0assistance. Hidden disabilities can include anxiety, ADHD, autism, sensory processing differences, chronic\u00a0pain\u00a0and temporary injuries, among many others.<\/p>\n<p style=\"font-weight: 400\"><strong>Busy, high-energy environments such as ski resorts can sometimes feel overwhelming.<\/strong> The Sunflower program helps remove barriers by giving guests the confidence to seek support without needing to explain their condition.<\/p>\n<figure id=\"attachment_414780\" aria-describedby=\"caption-attachment-414780\" style=\"width: 720px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"wp-image-414780 size-full lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAGrAQMAAABqgLQIAAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAADhJREFUeNrtwTEBAAAAwqD1T+1tB6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADgDIcbAAEnbF1FAAAAAElFTkSuQmCC\" alt=\"Perisher Sunflower\" width=\"640\" height=\"427\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/07\/260620_91A9682-Sunflower-Program-720x480-b64a0f62-9b44-47af-ab69-045260423708.jpg?resize=640%2C427&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/07\/260620_91A9682-Sunflower-Program-720x480-b64a0f62-9b44-47af-ab69-045260423708.jpg?w=720&amp;ssl=1 720w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/07\/260620_91A9682-Sunflower-Program-720x480-b64a0f62-9b44-47af-ab69-045260423708.jpg?resize=300%2C200&amp;ssl=1 300w\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"427\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"wp-image-414780 size-full\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/07\/260620_91A9682-Sunflower-Program-720x480-b64a0f62-9b44-47af-ab69-045260423708.jpg?resize=640%2C427&amp;ssl=1\" alt=\"Perisher Sunflower\" width=\"640\" height=\"427\" data-eio=\"l\"><figcaption id=\"caption-attachment-414780\" class=\"wp-caption-text\">Rachelle Edwards and her son at the Bullocks Flat ski tube terminal. | Image: Perisher\/Vail Resorts<\/figcaption><\/figure>\n<p style=\"font-weight: 400\"><strong>Perisher\u2019s Vice President and General Manager, Nathan Butterworth, said the initiative reflects the resort\u2019s commitment to inclusion and belonging. <\/strong>\u201cJoining the Hidden Disabilities Sunflower program builds on our strong connection with adaptive\u00a0snowsports\u00a0and organisations such as Disabled\u00a0Wintersports\u00a0Australia,\u201d he said. \u201cWe\u2019re incredibly proud to be creating an environment where everyone feels welcome and supported.\u201d<\/p>\n<ul>\n<li style=\"font-weight: 400\"><strong>Related: <em><a href=\"https:\/\/snowbrains.com\/mid-station-at-perisher-resort-redesign\/\">Mid-Station at Perisher Resort, Australia, is Getting a Major Redesign<\/a><\/em><\/strong><\/li>\n<\/ul>\n<p style=\"font-weight: 400\"><strong>Throughout the rollout, Sunflower lanyards will be available for guests upon request, and staff across guest-facing teams will receive awareness training to recognise the symbol and\u00a0offer assistance\u00a0where needed.<\/strong><\/p>\n<div class=\"code-block code-block-16\" style=\"margin: 8px 0;clear: both\">\n<div id=\"sb-newsletter\" style=\"background:#2B2E3A;border-top:3px solid #D7424E;padding:26px 24px 22px;margin:28px 0;,Helvetica,Arial,sans-serif;width:100%;display:block\">\n<p>    @media (max-width:600px) {<br \/>\n      #sb-newsletter { padding:18px 20px 14px !important; 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Unsubscribe any time.<\/p>\n<\/p><\/div>\n<div id=\"sb-success\" style=\"display:none\">\n<p style=\"color:#ffffff;font-size:26px;font-weight:700;margin:0 0 8px 0;line-height:1.2;,Helvetica,Arial,sans-serif\">You&#8217;re in!<\/p>\n<p style=\"color:#ffffff;font-size:15px;margin:0;line-height:1.5;,Helvetica,Arial,sans-serif\">Thanks for signing up. The best ski news is on its way.<\/p>\n<\/p><\/div>\n<\/div>\n<p>function sbSubscribe() {<br \/>\n  var email = document.getElementById(&#8216;sb-email&#8217;).value;<br \/>\n  if (!email || !email.includes(&#8216;@&#8217;)) {<br \/>\n    document.getElementById(&#8216;sb-email&#8217;).style.borderColor = &#8216;#D7424E&#8217;;<br \/>\n    return;<br \/>\n  }<br \/>\n  var url = &#8216;https:\/\/snowbrains.us5.list-manage.com\/subscribe\/post?u=1f247afab0a546e393c022f9a&amp;id=bcbf6caf6b&amp;f_id=003bf2e0f0&#8217;;<br \/>\n  var data = new FormData();<br \/>\n  data.append(&#8216;EMAIL&#8217;, email);<br \/>\n  data.append(&#8216;tags&#8217;, &#8216;2188762&#8217;);<br \/>\n  data.append(&#8216;b_1f247afab0a546e393c022f9a_bcbf6caf6b&#8217;, &#8221;);<br \/>\n  fetch(url, { method: &#8216;POST&#8217;, body: data, mode: &#8216;no-cors&#8217; });<br \/>\n  document.getElementById(&#8216;sb-form-wrap&#8217;).style.display = &#8216;none&#8217;;<br \/>\n  document.getElementById(&#8216;sb-success&#8217;).style.display = &#8216;block&#8217;;<br \/>\n}\n<\/p><\/div>\n<figure id=\"attachment_414778\" aria-describedby=\"caption-attachment-414778\" style=\"width: 720px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"wp-image-414778 size-full lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAGrAQMAAABqgLQIAAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAADhJREFUeNrtwTEBAAAAwqD1T+1tB6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADgDIcbAAEnbF1FAAAAAElFTkSuQmCC\" alt=\"Perisher Sunflower\" width=\"640\" height=\"427\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/07\/260620_91A9691-Sunflower-Program-720x480-6d7e9874-0624-413a-a234-f5f28beb02f5.jpg?resize=640%2C427&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/07\/260620_91A9691-Sunflower-Program-720x480-6d7e9874-0624-413a-a234-f5f28beb02f5.jpg?w=720&amp;ssl=1 720w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/07\/260620_91A9691-Sunflower-Program-720x480-6d7e9874-0624-413a-a234-f5f28beb02f5.jpg?resize=300%2C200&amp;ssl=1 300w\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"427\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"wp-image-414778 size-full\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/07\/260620_91A9691-Sunflower-Program-720x480-6d7e9874-0624-413a-a234-f5f28beb02f5.jpg?resize=640%2C427&amp;ssl=1\" alt=\"Perisher Sunflower\" width=\"640\" height=\"427\" data-eio=\"l\"><figcaption id=\"caption-attachment-414778\" class=\"wp-caption-text\">Ms. Edwards\u2019 son wearing the sunflower lanyard. | Image: Perisher\/Vail Resorts<\/figcaption><\/figure>\n<div class=\"code-block code-block-2\" style=\"margin: 8px auto;text-align: center;display: block;clear: both\">\n<!-- GAM 71161633\/SNWBR_snowbrains\/article_hrec_2 --><\/p>\n<div data-fuse=\"article_hrec_2\"><\/div>\n<\/div>\n<p style=\"font-weight: 400\"><strong>The initiative was spearheaded by Paul Edwards, Perisher\u2019s Skitube Manager, and his wife Rachelle, Perisher\u2019s Guest Services Assistant, who has personal experience with the program\u2019s benefits as she lives with anxiety and panic disorder, as well as ADHD.\u00a0<\/strong>\u201cThere have been times, especially at airports, where anxiety caused me to miss flights,\u201d Rachelle explains. \u201cIt\u2019s\u00a0embarrassing, but wearing the Sunflower says:\u00a0I might need extra support. I\u00a0don\u2019t\u00a0have to explain myself.\u201d<\/p>\n<p style=\"font-weight: 400\"><strong>\u201cSometimes\u00a0it\u2019s\u00a0not fear,\u00a0it\u2019s\u00a0being overwhelmed.<\/strong> Knowing\u00a0there\u2019s\u00a0a safe person who understands, who might offer a quieter place to wait, ride the train\u00a0or chairlift\u00a0with you, or simply reassure you, that removes the barrier and allows people to still enjoy the experience.\u201d<\/p>\n<p style=\"font-weight: 400\"><strong>The program highlights\u00a0Perisher\u2019s ongoing focus on improving accessibility and ensuring every guest can enjoy the mountain with confidence.<\/strong><\/p>\n<figure id=\"attachment_414777\" aria-describedby=\"caption-attachment-414777\" style=\"width: 720px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"wp-image-414777 size-full lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAGrAQMAAABqgLQIAAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAADhJREFUeNrtwTEBAAAAwqD1T+1tB6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADgDIcbAAEnbF1FAAAAAElFTkSuQmCC\" alt=\"Perisher Sunflower\" width=\"640\" height=\"427\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/07\/260620_91A9705-Sunflower-Program-720x480-05ce7b3c-4c9d-400b-b045-099a910fced3.jpg?resize=640%2C427&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/07\/260620_91A9705-Sunflower-Program-720x480-05ce7b3c-4c9d-400b-b045-099a910fced3.jpg?w=720&amp;ssl=1 720w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/07\/260620_91A9705-Sunflower-Program-720x480-05ce7b3c-4c9d-400b-b045-099a910fced3.jpg?resize=300%2C200&amp;ssl=1 300w\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"427\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"wp-image-414777 size-full\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/07\/260620_91A9705-Sunflower-Program-720x480-05ce7b3c-4c9d-400b-b045-099a910fced3.jpg?resize=640%2C427&amp;ssl=1\" alt=\"Perisher Sunflower\" width=\"640\" height=\"427\" data-eio=\"l\"><figcaption id=\"caption-attachment-414777\" class=\"wp-caption-text\">Hidden Disabilities Sunflower Program participant Rachelle Edwards, with her son, on the Perisher Skitube. | Image: Perisher\/Vail Resorts<\/figcaption><\/figure>\n<p><!-- CONTENT END 1 -->\n\t\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Perisher Operations team member wearing the Hidden Disabilities Sunflower Program badge. | Image: Perisher\/Vail Resorts Perisher Ski Resort, Australia, has joined the Hidden Disabilities Sunflower program, marking a significant step toward creating a more inclusive and supportive experience for all guests.\u00a0The globally recognised Sunflower program offers a simple and discreet way for people with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,267],"class_list":["post-2024355","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-snowbrains-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2024355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2024355"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2024355\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2024355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2024355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2024355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}