{"id":2024237,"date":"2026-07-02T10:15:06","date_gmt":"2026-07-02T07:15:06","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2024237"},"modified":"2026-07-02T10:15:06","modified_gmt":"2026-07-02T07:15:06","slug":"san-san-gear-ss27-is-in-soft-focus","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2024237","title":{"rendered":"SAN SAN GEAR SS27 Is in \u201cSoft Focus\u201d"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;]<\/p>\n<div class=\"col-post-body col\">\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Fashion\n                                                                             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SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week&quot;,&quot;width&quot;:933,&quot;height&quot;:1400,&quot;credit&quot;:&quot;SAN SAN GEAR&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:null}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-11.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-11.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-11.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-11.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-11.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/07\/02\/san-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-11.jpg&quot;,&quot;alt&quot;:&quot;SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week&quot;,&quot;width&quot;:933,&quot;height&quot;:1400,&quot;credit&quot;:&quot;SAN SAN GEAR&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:null}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-12.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-12.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-12.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-12.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-12.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/07\/02\/san-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-12.jpg&quot;,&quot;alt&quot;:&quot;SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week&quot;,&quot;width&quot;:933,&quot;height&quot;:1400,&quot;credit&quot;:&quot;SAN SAN GEAR&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:null}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-13.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-13.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-13.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-13.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-13.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/07\/02\/san-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-13.jpg&quot;,&quot;alt&quot;:&quot;SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week&quot;,&quot;width&quot;:933,&quot;height&quot;:1400,&quot;credit&quot;:&quot;SAN SAN GEAR&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:null}}]\" role=\"list\">\n<div class=\"carousel-cell portrait\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-1.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"933\" height=\"1400\" alt=\"SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">1 of 13<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">San San Gear<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"2\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-2.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"933\" height=\"1400\" alt=\"SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">2 of 13<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">San San Gear<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"3\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-3.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"933\" height=\"1400\" alt=\"SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">3 of 13<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">San San Gear<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"4\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-4.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"933\" height=\"1400\" alt=\"SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">4 of 13<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">San San Gear<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"5\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-5.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"933\" height=\"1400\" alt=\"SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">5 of 13<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">San San Gear<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"6\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-6.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"933\" height=\"1400\" alt=\"SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">6 of 13<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">San San Gear<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"7\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-7.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"933\" height=\"1400\" alt=\"SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">7 of 13<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">San San Gear<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"8\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-8.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"933\" height=\"1400\" alt=\"SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">8 of 13<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">San San Gear<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"9\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-9.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"933\" height=\"1400\" alt=\"SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">9 of 13<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">San San Gear<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"10\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-10.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"933\" height=\"1400\" alt=\"SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">10 of 13<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">San San Gear<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"11\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-11.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"933\" height=\"1400\" alt=\"SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">11 of 13<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">San San Gear<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"12\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-12.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"933\" height=\"1400\" alt=\"SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">12 of 13<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">San San Gear<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"13\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-13.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"933\" height=\"1400\" alt=\"SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">13 of 13<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit \">San San Gear<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Fashion<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time class=\"timeago\" datetime=\"2026-07-02T10:15:06Z\">13 Hrs ago<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             213<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-content\">\n<section class=\"post-summary\" aria-labelledby=\"post-summary-heading\">\n<header class=\"post-summary__header\">\n<h2 id=\"post-summary-heading\" class=\"post-summary__title\">Summary<\/h2>\n<\/header>\n<div class=\"post-summary__body\">\n<p>SAN SAN GEAR unveiled its Spring\/Summer 2027 &#8220;Soft Focus&#8221; collection during Paris Fashion Week.<\/p>\n<p>The technical range subverts performance fabrics with casual cotton and jersey paneling.<\/p>\n<p>Garments feature alternating face and reverse fabric sides to symbolize shifting human identities.<\/p>\n<\/p><\/div>\n<\/section>\n<p>Seoul\u2011based fashion label SAN SAN GEAR unveiled its Spring\/Summer 2027 collection through an exclusive showroom at Paris Fashion Week. This season is built around the theme \u201cSoft Focus,\u201d a conceptual framework that explores intentional distance from the rigid roles and high\u2011resolution demands of modern society, offering a moment of psychological respite.<\/p>\n<p>The clothing range reinterprets SAN SAN GEAR\u2019s signature technical aesthetic with lighter, more casual materials. Cotton and jersey are juxtaposed against nylon and polyester, creating striking contrasts in texture and function within single looks. A defining design approach alternates the face and reverse sides of fabrics, symbolizing the coexistence of multiple identities and roles within one garment.<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;ros&quot;,&quot;article&quot;],&quot;HBSiteCat&quot;:[&quot;fashion&quot;,&quot;paris-fashion-week&quot;,&quot;lookbooks&quot;,&quot;san-san-gear&quot;,&quot;spring-summer-2027&quot;,&quot;paris-fashion-week-ss27&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;HBArticle&quot;:6747776,&quot;HBBlacklist&quot;:&quot;1&quot;}\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>Brick red and green accents inject vibrancy into the palette, while functional details and structural elements ensure performance remains central to the brand\u2019s DNA. Standout pieces include hybrid outerwear that merges casual comfort with technical precision, layered ensembles emphasizing contrasting textures, and garments that embody the \u201cSoft Focus\u201d philosophy through subtle shifts in material expression.\n<\/p>\n<\/p>\n<p><\/p>\n<blockquote class=\"instagram-media bypass\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DZM6XWfEtN4\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>A post shared by SAN SAN GEAR (@sansan_gear)\n<\/p>\n<\/div>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6747411\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>PAZ Makes Its PFW Debut with an Ode to What&#8217;s Worth Keeping\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6747230\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>EZR SS27 Is About Tactile Textures and Hidden Symbols\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6746343\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>Junya Watanabe MAN x New Balance Revive the &#8220;Lost Prototype&#8221; 574\n                                                                        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"widget-newsletter-form\">\n<div class=\"hb-input-group\"><\/div>\n<p class=\"errors\">\n<\/p><\/div>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Zoe Leung<\/span><\/p><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p>                    <span>Mai Vo<\/span>\n                <\/div>\n<\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Paris Fashion WeekLookbooksSAN SAN GearSpring\/Summer 2027Paris Fashion Week SS27\n                                                            <\/p><\/div>\n<\/p><\/div>\n<div class=\"teads-adcall\"><\/div>\n<div data-adunit=\"HBENGLOB_BTF_POLL\" class=\"adunit ad-poll\" data-freestar-ad=\"__1x1 __2x2\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;category&quot;,&quot;ros&quot;],&quot;HBSiteCat&quot;:[&quot;san-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;adPosition&quot;:[&quot;bottom&quot;],&quot;sortable&quot;:&quot;false&quot;}\"><\/div>\n<section class=\"post__body__author_info\">\n<div class=\"post__body__author_info__inner\">\n<p>                    <img decoding=\"async\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F05%2Fzoe-300.jpg?w=100&amp;cbr=1&amp;q=90&amp;fit=max\" alt=\"Zoe Leung\" class=\"post__body__author_info__avatar\"><\/p>\n<div class=\"post__body__author_info__body\">\n<p>                    Zoe Leung<\/p>\n<p>                                    <span class=\"post__body__author_info__title\">Senior Editor<\/span>\n                            <\/div>\n<\/p><\/div>\n<div class=\"post__body__author_info__bio_wrapper\">\n<p class=\"post__body__author_info__bio\">Zoe Leung is a Senior Editor at Hypebeast, where she has been shaping the publication\u2019s coverage of horology, art, design, and culture since 2023. Her extensive watch reporting spans exclusive manufacture visits with Maisons like Zenith, Jaeger-LeCoultre, and Grand Seiko, as well as insightful conversations with industry leaders and artisans. Beyond watches, she regularly spotlights international creatives and cultural phenomena, utilizing her knowledge of global music and entertainment subcultures to deliver narratives that explore the worldwide influence of contemporary visual storytelling and cross-cultural artistry.<\/p>\n<\/p><\/div>\n<\/section>\n<\/footer>\n<div class=\"sponsored-content row\">\n<div class=\"aftercontent-wrapper\">\n<div class=\"aftercontent-clipper\">\n<div class=\"aftercontent-inner\">\n            <!-- Tag ID: HBENGLOB_BTF_AFTERCONTENT --><\/p>\n<div class=\"post-article adunit sticky-post aftercontent\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_BTF_AFTERCONTENT\" 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data-sortable=\"false\" data-outofpage=\"true\"><\/div>\n<div id=\"shopping-break-6747776\" class=\"shopping-break-wrapper\"><\/div>\n<\/div>\n<hr>\n<p><!-- cached at 2026-07-02T18:15:59-04:00 --><\/div>\n<div class=\"col-comments\">\n<div id=\"comments\" class=\"post-comments none \">\n<header>\n<div class=\"heading\">\n                    <span class=\"comment-count\">0<\/span> <span>Comments<\/span>\n                <\/div>\n<div class=\"comment-dropdown-tooltip\">\n<ul>\n<li>\n<\/li>\n<li>\n<\/li>\n<\/ul>\n<div class=\"comment-dropdown-arrow\"><\/div>\n<\/p><\/div>\n<\/header><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Fashion\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time class=\"timeago\" datetime=\"2026-07-02T10:15:06Z\">13 Hrs ago<\/time><\/p><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li>\n<p>                <span class=\"hype-count grey\"><br \/>\n             213<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n                                                                                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div 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class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"SAN SAN GEAR SS27 Is in \u201cSoft Focus\u201d\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" 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GEAR&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:null}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-10.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-10.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-10.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-10.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-10.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/07\/02\/san-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-10.jpg&quot;,&quot;alt&quot;:&quot;SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week&quot;,&quot;width&quot;:933,&quot;height&quot;:1400,&quot;credit&quot;:&quot;SAN SAN GEAR&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:null}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-11.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-11.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-11.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-11.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-11.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/07\/02\/san-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-11.jpg&quot;,&quot;alt&quot;:&quot;SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week&quot;,&quot;width&quot;:933,&quot;height&quot;:1400,&quot;credit&quot;:&quot;SAN SAN GEAR&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:null}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-12.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-12.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-12.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-12.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-12.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/07\/02\/san-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-12.jpg&quot;,&quot;alt&quot;:&quot;SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week&quot;,&quot;width&quot;:933,&quot;height&quot;:1400,&quot;credit&quot;:&quot;SAN SAN GEAR&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:null}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-13.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-13.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-13.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-13.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-13.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/07\/02\/san-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-13.jpg&quot;,&quot;alt&quot;:&quot;SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week&quot;,&quot;width&quot;:933,&quot;height&quot;:1400,&quot;credit&quot;:&quot;SAN SAN GEAR&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:null}}]\" role=\"list\">\n<div class=\"carousel-cell portrait\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-1.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"933\" height=\"1400\" alt=\"SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">1 of 13<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">San San Gear<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"2\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-2.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"933\" height=\"1400\" alt=\"SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">2 of 13<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">San San Gear<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"3\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-3.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"933\" height=\"1400\" alt=\"SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">3 of 13<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">San San Gear<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"4\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-4.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"933\" height=\"1400\" alt=\"SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">4 of 13<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">San San Gear<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"5\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-5.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"933\" height=\"1400\" alt=\"SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">5 of 13<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">San San Gear<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"6\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-6.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"933\" height=\"1400\" alt=\"SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">6 of 13<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">San San Gear<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"7\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-7.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"933\" height=\"1400\" alt=\"SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">7 of 13<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">San San Gear<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"8\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-8.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"933\" height=\"1400\" alt=\"SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">8 of 13<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">San San Gear<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"9\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-9.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"933\" height=\"1400\" alt=\"SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">9 of 13<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">San San Gear<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"10\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-10.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"933\" height=\"1400\" alt=\"SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">10 of 13<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">San San Gear<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"11\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-11.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"933\" height=\"1400\" alt=\"SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">11 of 13<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">San San Gear<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"12\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-12.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"933\" height=\"1400\" alt=\"SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">12 of 13<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">San San Gear<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"13\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-13.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"933\" height=\"1400\" alt=\"SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">13 of 13<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit \">San San Gear<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Fashion<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time class=\"timeago\" datetime=\"2026-07-02T10:15:06Z\">13 Hrs ago<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             213<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-content\">\n<section class=\"post-summary\" aria-labelledby=\"post-summary-heading\">\n<header class=\"post-summary__header\">\n<h2 id=\"post-summary-heading\" class=\"post-summary__title\">Summary<\/h2>\n<\/header>\n<div class=\"post-summary__body\">\n<p>SAN SAN GEAR unveiled its Spring\/Summer 2027 &#8220;Soft Focus&#8221; collection during Paris Fashion Week.<\/p>\n<p>The technical range subverts performance fabrics with casual cotton and jersey paneling.<\/p>\n<p>Garments feature alternating face and reverse fabric sides to symbolize shifting human identities.<\/p>\n<\/p><\/div>\n<\/section>\n<p>Seoul\u2011based fashion label SAN SAN GEAR unveiled its Spring\/Summer 2027 collection through an exclusive showroom at Paris Fashion Week. This season is built around the theme \u201cSoft Focus,\u201d a conceptual framework that explores intentional distance from the rigid roles and high\u2011resolution demands of modern society, offering a moment of psychological respite.<\/p>\n<p>The clothing range reinterprets SAN SAN GEAR\u2019s signature technical aesthetic with lighter, more casual materials. Cotton and jersey are juxtaposed against nylon and polyester, creating striking contrasts in texture and function within single looks. A defining design approach alternates the face and reverse sides of fabrics, symbolizing the coexistence of multiple identities and roles within one garment.<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;ros&quot;,&quot;article&quot;],&quot;HBSiteCat&quot;:[&quot;fashion&quot;,&quot;paris-fashion-week&quot;,&quot;lookbooks&quot;,&quot;san-san-gear&quot;,&quot;spring-summer-2027&quot;,&quot;paris-fashion-week-ss27&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;HBArticle&quot;:6747776,&quot;HBBlacklist&quot;:&quot;1&quot;}\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>Brick red and green accents inject vibrancy into the palette, while functional details and structural elements ensure performance remains central to the brand\u2019s DNA. Standout pieces include hybrid outerwear that merges casual comfort with technical precision, layered ensembles emphasizing contrasting textures, and garments that embody the \u201cSoft Focus\u201d philosophy through subtle shifts in material expression.\n<\/p>\n<\/p>\n<p><\/p>\n<blockquote class=\"instagram-media bypass\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DZM6XWfEtN4\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>A post shared by SAN SAN GEAR (@sansan_gear)\n<\/p>\n<\/div>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6747411\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>PAZ Makes Its PFW Debut with an Ode to What&#8217;s Worth Keeping\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6747230\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>EZR SS27 Is About Tactile Textures and Hidden Symbols\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6746343\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>Junya Watanabe MAN x New Balance Revive the &#8220;Lost Prototype&#8221; 574\n                                                                        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"widget-newsletter-form\">\n<div class=\"hb-input-group\"><\/div>\n<p class=\"errors\">\n<\/p><\/div>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Zoe Leung<\/span><\/p><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p>                    <span>Mai Vo<\/span>\n                <\/div>\n<\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Paris Fashion WeekLookbooksSAN SAN GearSpring\/Summer 2027Paris Fashion Week SS27\n                                                            <\/p><\/div>\n<\/p><\/div>\n<div class=\"teads-adcall\"><\/div>\n<div data-adunit=\"HBENGLOB_BTF_POLL\" class=\"adunit ad-poll\" data-freestar-ad=\"__1x1 __2x2\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;category&quot;,&quot;ros&quot;],&quot;HBSiteCat&quot;:[&quot;san-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;adPosition&quot;:[&quot;bottom&quot;],&quot;sortable&quot;:&quot;false&quot;}\"><\/div>\n<section class=\"post__body__author_info\">\n<div class=\"post__body__author_info__inner\">\n<p>                    <img decoding=\"async\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F05%2Fzoe-300.jpg?w=100&amp;cbr=1&amp;q=90&amp;fit=max\" alt=\"Zoe Leung\" class=\"post__body__author_info__avatar\"><\/p>\n<div class=\"post__body__author_info__body\">\n<p>                    Zoe Leung<\/p>\n<p>                                    <span class=\"post__body__author_info__title\">Senior Editor<\/span>\n                            <\/div>\n<\/p><\/div>\n<div class=\"post__body__author_info__bio_wrapper\">\n<p class=\"post__body__author_info__bio\">Zoe Leung is a Senior Editor at Hypebeast, where she has been shaping the publication\u2019s coverage of horology, art, design, and culture since 2023. Her extensive watch reporting spans exclusive manufacture visits with Maisons like Zenith, Jaeger-LeCoultre, and Grand Seiko, as well as insightful conversations with industry leaders and artisans. Beyond watches, she regularly spotlights international creatives and cultural phenomena, utilizing her knowledge of global music and entertainment subcultures to deliver narratives that explore the worldwide influence of contemporary visual storytelling and cross-cultural artistry.<\/p>\n<\/p><\/div>\n<\/section>\n<\/footer>\n<div class=\"sponsored-content row\">\n<div class=\"aftercontent-wrapper\">\n<div class=\"aftercontent-clipper\">\n<div class=\"aftercontent-inner\">\n            <!-- Tag ID: HBENGLOB_BTF_AFTERCONTENT --><\/p>\n<div class=\"post-article adunit sticky-post aftercontent\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_BTF_AFTERCONTENT\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;ros&quot;,&quot;article&quot;],&quot;HBSiteCat&quot;:[&quot;fashion&quot;,&quot;paris-fashion-week&quot;,&quot;lookbooks&quot;,&quot;san-san-gear&quot;,&quot;spring-summer-2027&quot;,&quot;paris-fashion-week-ss27&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;HBArticle&quot;:6747776,&quot;HBBlacklist&quot;:&quot;1&quot;}\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/article><\/div>\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Fashion\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time class=\"timeago\" datetime=\"2026-07-02T10:15:06Z\">13 Hrs ago<\/time><\/p><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li>\n<p>                <span class=\"hype-count grey\"><br \/>\n             213<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n                                                                                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<\/li>\n<li>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p>\n<\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Zoe Leung<\/span><\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p>                    <span>Mai Vo<\/span>\n                <\/div>\n<\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Fashion\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time class=\"timeago\" datetime=\"2026-07-02T10:15:06Z\">13 Hrs ago<\/time><\/p><\/div>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Zoe Leung<\/span><\/p><\/div>\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p>                    <span>Mai Vo<\/span>\n                <\/div>\n<\/p><\/div>\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container portrait inner-media\" data-group-cells=\"2\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"SAN SAN GEAR SS27 Is in \u201cSoft Focus\u201d\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" data-images=\"[{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-1.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-1.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-1.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/07\/02\/san-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-1.jpg&quot;,&quot;alt&quot;:&quot;SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week&quot;,&quot;width&quot;:933,&quot;height&quot;:1400,&quot;credit&quot;:&quot;SAN SAN 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SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week&quot;,&quot;width&quot;:933,&quot;height&quot;:1400,&quot;credit&quot;:&quot;SAN SAN GEAR&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:null}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-12.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-12.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-12.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-12.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-12.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/07\/02\/san-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-12.jpg&quot;,&quot;alt&quot;:&quot;SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week&quot;,&quot;width&quot;:933,&quot;height&quot;:1400,&quot;credit&quot;:&quot;SAN SAN GEAR&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:null}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-13.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-13.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-13.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-13.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-13.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/07\/02\/san-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-13.jpg&quot;,&quot;alt&quot;:&quot;SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week&quot;,&quot;width&quot;:933,&quot;height&quot;:1400,&quot;credit&quot;:&quot;SAN SAN GEAR&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:null}}]\" role=\"list\">\n<div class=\"carousel-cell portrait\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-1.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"933\" height=\"1400\" alt=\"SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">1 of 13<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">San San Gear<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"2\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-2.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"933\" height=\"1400\" alt=\"SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">2 of 13<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">San San Gear<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"3\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-3.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"933\" height=\"1400\" alt=\"SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">3 of 13<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">San San Gear<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"4\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-4.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"933\" height=\"1400\" alt=\"SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">4 of 13<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">San San Gear<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"5\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-5.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"933\" height=\"1400\" alt=\"SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">5 of 13<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">San San Gear<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"6\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-6.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"933\" height=\"1400\" alt=\"SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">6 of 13<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">San San Gear<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"7\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-7.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"933\" height=\"1400\" alt=\"SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">7 of 13<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">San San Gear<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"8\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-8.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"933\" height=\"1400\" alt=\"SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">8 of 13<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">San San Gear<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"9\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-9.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"933\" height=\"1400\" alt=\"SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">9 of 13<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">San San Gear<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"10\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-10.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"933\" height=\"1400\" alt=\"SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">10 of 13<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">San San Gear<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"11\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-11.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"933\" height=\"1400\" alt=\"SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">11 of 13<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">San San Gear<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"12\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-12.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"933\" height=\"1400\" alt=\"SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">12 of 13<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">San San Gear<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"13\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-2-3\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-13.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"933\" height=\"1400\" alt=\"SAN SAN GEAR Spring\/Summer 2027 Collection Lookbook Presentation Paris Fashion Week\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">13 of 13<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit \">San San Gear<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Fashion<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time class=\"timeago\" datetime=\"2026-07-02T10:15:06Z\">13 Hrs ago<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             213<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-content\">\n<section class=\"post-summary\" aria-labelledby=\"post-summary-heading\">\n<header class=\"post-summary__header\">\n<h2 id=\"post-summary-heading\" class=\"post-summary__title\">Summary<\/h2>\n<\/header>\n<div class=\"post-summary__body\">\n<p>SAN SAN GEAR unveiled its Spring\/Summer 2027 &#8220;Soft Focus&#8221; collection during Paris Fashion Week.<\/p>\n<p>The technical range subverts performance fabrics with casual cotton and jersey paneling.<\/p>\n<p>Garments feature alternating face and reverse fabric sides to symbolize shifting human identities.<\/p>\n<\/p><\/div>\n<\/section>\n<p>Seoul\u2011based fashion label SAN SAN GEAR unveiled its Spring\/Summer 2027 collection through an exclusive showroom at Paris Fashion Week. This season is built around the theme \u201cSoft Focus,\u201d a conceptual framework that explores intentional distance from the rigid roles and high\u2011resolution demands of modern society, offering a moment of psychological respite.<\/p>\n<p>The clothing range reinterprets SAN SAN GEAR\u2019s signature technical aesthetic with lighter, more casual materials. Cotton and jersey are juxtaposed against nylon and polyester, creating striking contrasts in texture and function within single looks. A defining design approach alternates the face and reverse sides of fabrics, symbolizing the coexistence of multiple identities and roles within one garment.<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;ros&quot;,&quot;article&quot;],&quot;HBSiteCat&quot;:[&quot;fashion&quot;,&quot;paris-fashion-week&quot;,&quot;lookbooks&quot;,&quot;san-san-gear&quot;,&quot;spring-summer-2027&quot;,&quot;paris-fashion-week-ss27&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;HBArticle&quot;:6747776,&quot;HBBlacklist&quot;:&quot;1&quot;}\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>Brick red and green accents inject vibrancy into the palette, while functional details and structural elements ensure performance remains central to the brand\u2019s DNA. Standout pieces include hybrid outerwear that merges casual comfort with technical precision, layered ensembles emphasizing contrasting textures, and garments that embody the \u201cSoft Focus\u201d philosophy through subtle shifts in material expression.\n<\/p>\n<\/p>\n<p><\/p>\n<blockquote class=\"instagram-media bypass\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DZM6XWfEtN4\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>A post shared by SAN SAN GEAR (@sansan_gear)\n<\/p>\n<\/div>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6747411\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>PAZ Makes Its PFW Debut with an Ode to What&#8217;s Worth Keeping\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6747230\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>EZR SS27 Is About Tactile Textures and Hidden Symbols\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6746343\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>Junya Watanabe MAN x New Balance Revive the &#8220;Lost Prototype&#8221; 574\n                                                                        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"widget-newsletter-form\">\n<div class=\"hb-input-group\"><\/div>\n<p class=\"errors\">\n<\/p><\/div>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Zoe Leung<\/span><\/p><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p>                    <span>Mai Vo<\/span>\n                <\/div>\n<\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Paris Fashion WeekLookbooksSAN SAN GearSpring\/Summer 2027Paris Fashion Week SS27\n                                                            <\/p><\/div>\n<\/p><\/div>\n<div class=\"teads-adcall\"><\/div>\n<div data-adunit=\"HBENGLOB_BTF_POLL\" class=\"adunit ad-poll\" data-freestar-ad=\"__1x1 __2x2\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;category&quot;,&quot;ros&quot;],&quot;HBSiteCat&quot;:[&quot;san-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;adPosition&quot;:[&quot;bottom&quot;],&quot;sortable&quot;:&quot;false&quot;}\"><\/div>\n<section class=\"post__body__author_info\">\n<div class=\"post__body__author_info__inner\">\n<p>                    <img decoding=\"async\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F05%2Fzoe-300.jpg?w=100&amp;cbr=1&amp;q=90&amp;fit=max\" alt=\"Zoe Leung\" class=\"post__body__author_info__avatar\"><\/p>\n<div class=\"post__body__author_info__body\">\n<p>                    Zoe Leung<\/p>\n<p>                                    <span class=\"post__body__author_info__title\">Senior Editor<\/span>\n                            <\/div>\n<\/p><\/div>\n<div class=\"post__body__author_info__bio_wrapper\">\n<p class=\"post__body__author_info__bio\">Zoe Leung is a Senior Editor at Hypebeast, where she has been shaping the publication\u2019s coverage of horology, art, design, and culture since 2023. Her extensive watch reporting spans exclusive manufacture visits with Maisons like Zenith, Jaeger-LeCoultre, and Grand Seiko, as well as insightful conversations with industry leaders and artisans. Beyond watches, she regularly spotlights international creatives and cultural phenomena, utilizing her knowledge of global music and entertainment subcultures to deliver narratives that explore the worldwide influence of contemporary visual storytelling and cross-cultural artistry.<\/p>\n<\/p><\/div>\n<\/section>\n<\/footer>\n<div class=\"sponsored-content row\">\n<div class=\"aftercontent-wrapper\">\n<div class=\"aftercontent-clipper\">\n<div class=\"aftercontent-inner\">\n            <!-- Tag ID: HBENGLOB_BTF_AFTERCONTENT --><\/p>\n<div class=\"post-article adunit sticky-post aftercontent\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_BTF_AFTERCONTENT\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;ros&quot;,&quot;article&quot;],&quot;HBSiteCat&quot;:[&quot;fashion&quot;,&quot;paris-fashion-week&quot;,&quot;lookbooks&quot;,&quot;san-san-gear&quot;,&quot;spring-summer-2027&quot;,&quot;paris-fashion-week-ss27&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;HBArticle&quot;:6747776,&quot;HBBlacklist&quot;:&quot;1&quot;}\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/article>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Fashion<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time class=\"timeago\" datetime=\"2026-07-02T10:15:06Z\">13 Hrs ago<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             213<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Fashion<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time class=\"timeago\" datetime=\"2026-07-02T10:15:06Z\">13 Hrs ago<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Fashion<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time class=\"timeago\" datetime=\"2026-07-02T10:15:06Z\">13 Hrs ago<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             213<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<div class=\"post-body-content\">\n<section class=\"post-summary\" aria-labelledby=\"post-summary-heading\">\n<header class=\"post-summary__header\">\n<h2 id=\"post-summary-heading\" class=\"post-summary__title\">Summary<\/h2>\n<\/header>\n<div class=\"post-summary__body\">\n<p>SAN SAN GEAR unveiled its Spring\/Summer 2027 &#8220;Soft Focus&#8221; collection during Paris Fashion Week.<\/p>\n<p>The technical range subverts performance fabrics with casual cotton and jersey paneling.<\/p>\n<p>Garments feature alternating face and reverse fabric sides to symbolize shifting human identities.<\/p>\n<\/p><\/div>\n<\/section>\n<p>Seoul\u2011based fashion label SAN SAN GEAR unveiled its Spring\/Summer 2027 collection through an exclusive showroom at Paris Fashion Week. This season is built around the theme \u201cSoft Focus,\u201d a conceptual framework that explores intentional distance from the rigid roles and high\u2011resolution demands of modern society, offering a moment of psychological respite.<\/p>\n<p>The clothing range reinterprets SAN SAN GEAR\u2019s signature technical aesthetic with lighter, more casual materials. Cotton and jersey are juxtaposed against nylon and polyester, creating striking contrasts in texture and function within single looks. A defining design approach alternates the face and reverse sides of fabrics, symbolizing the coexistence of multiple identities and roles within one garment.<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;ros&quot;,&quot;article&quot;],&quot;HBSiteCat&quot;:[&quot;fashion&quot;,&quot;paris-fashion-week&quot;,&quot;lookbooks&quot;,&quot;san-san-gear&quot;,&quot;spring-summer-2027&quot;,&quot;paris-fashion-week-ss27&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;HBArticle&quot;:6747776,&quot;HBBlacklist&quot;:&quot;1&quot;}\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>Brick red and green accents inject vibrancy into the palette, while functional details and structural elements ensure performance remains central to the brand\u2019s DNA. Standout pieces include hybrid outerwear that merges casual comfort with technical precision, layered ensembles emphasizing contrasting textures, and garments that embody the \u201cSoft Focus\u201d philosophy through subtle shifts in material expression.\n<\/p>\n<\/p>\n<p><\/p>\n<blockquote class=\"instagram-media bypass\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DZM6XWfEtN4\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>A post shared by SAN SAN GEAR (@sansan_gear)\n<\/p>\n<\/div>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Zoe Leung<\/span><\/p><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p>                    <span>Mai Vo<\/span>\n                <\/div>\n<\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Paris Fashion WeekLookbooksSAN SAN GearSpring\/Summer 2027Paris Fashion Week SS27\n                                                            <\/p><\/div>\n<\/p><\/div>\n<p>[analyse_source url=&#8221;https:\/\/hypebeast.com\/2026\/7\/san-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;] Fashion 13 Hrs ago 213 Views 0\u00a0Comments Comments Save Text By Zoe Leung Editor Assistant Mai Vo Share this article 1 of 13 San San Gear 2 of 13 San San Gear 3 of 13 San San Gear 4 of 13 San San Gear 5 of 13 San San Gear 6 of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,39],"class_list":["post-2024237","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-hypebeast-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2024237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2024237"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2024237\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2024237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2024237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2024237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}