{"id":2023699,"date":"2026-07-02T11:42:17","date_gmt":"2026-07-02T08:42:17","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2023699"},"modified":"2026-07-02T11:42:17","modified_gmt":"2026-07-02T08:42:17","slug":"activitatea-influencerilor-analizata-de-anpc-70-dintre-influenceri-au-creat-continut-cu-inteligenta-artificiala-fara-sa-informeze-consumatorii","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2023699","title":{"rendered":"Activitatea influencerilor, analizat\u0103 de ANPC \u2013 70% dintre influenceri au creat con\u0163inut cu inteligen\u0163a artificial\u0103 f\u0103r\u0103 s\u0103 informeze consumatorii"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/ziardesuceava.ro\/wp-content\/uploads\/2026\/07\/influencer-5229646_1280-e1715174845659.webp&#8221;]<\/p>\n<div class=\"post-content clearfix\">\n<div class=\"blog-post-thumb\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"538\" src=\"https:\/\/ziardesuceava.ro\/wp-content\/uploads\/2026\/07\/influencer-5229646_1280-e1715174845659.webp\" class=\"attachment-inhype-blog-thumb size-inhype-blog-thumb wp-post-image\" alt><\/div>\n<div class=\"entry-content\">\n<p class=\"first-paragraph\">Reprezentan\u0163ii Autorit\u0103\u0163ii Na\u0163ionale pentru Protec\u0163ia Consumatorilor (ANPC) au analizat activitatea influencerilor din Rom\u00e2nia \u015fi au constatat, \u00een cazul unora, c\u0103 post\u0103rile reprezent\u00e2nd publicitate sau colabor\u0103ri comerciale nu erau marcate \u00een mod constant. De asemenea, comisarii ANPC au stabilit c\u0103 70% dintre influencerii verifica\u0163i foloseau inteligen\u0163a artificial\u0103 pentru a genera con\u0163inut, f\u0103r\u0103 s\u0103 informeze \u00eens\u0103 consumatorii despre acest lucru.<\/p>\n<p>Reprezentan\u0163ii ANPC au anun\u0163at, joi, c\u0103 Autoritatea Na\u0163ional\u0103 pentru Protec\u0163ia Consumatorilor a participat, al\u0103turi de alte 20 de autorit\u0103\u0163i de protec\u0163ie a consumatorilor din \u00eentreaga lume, la ac\u0163iunea interna\u0163ional\u0103 de monitorizare (\u201eSweep\u201d) organizat\u0103 de ICPEN, desf\u0103\u015furat\u0103 \u00een perioada 23 martie \u2013 8 aprilie 2026.<\/p>\n<p>\u00cen cadrul acestei ac\u0163iuni, ANPC a analizat activitatea a zece influenceri din Rom\u00e2nia, evalu\u00e2nd respectarea obliga\u0163iilor de transparen\u0163\u0103 \u00een promovarea produselor \u015fi serviciilor \u00een mediul online, iar rezultatele au ar\u0103tat c\u0103 to\u0163i influencerii verifica\u0163i publicau con\u0163inut cu caracter comercial.<\/p>\n<p>\u201dVerific\u0103rile au eviden\u0163iat, \u00eens\u0103, c\u0103 \u00een cazul unora dintre ace\u015ftia post\u0103rile care reprezentau publicitate sau colabor\u0103ri comerciale nu erau marcate \u00een mod constant, iar, \u00een numeroase situa\u0163ii, men\u0163iunile privind caracterul comercial al con\u0163inutului au fost insuficient eviden\u0163iate, put\u00e2nd trece cu u\u015furin\u0163\u0103 neobservate de c\u0103tre consumatori. Totodat\u0103, analiza a inclus \u015fi utilizarea con\u0163inutului generat sau modificat cu ajutorul inteligen\u0163ei artificiale. Potrivit constat\u0103rilor ANPC, 70% dintre influencerii care au folosit astfel de materiale nu au informat publicul cu privire la utilizarea tehnologiilor AI, diminu\u00e2nd nivelul de transparen\u0163\u0103 necesar unei inform\u0103ri corecte\u201d, au transmis reprezentan\u0163ii ANPC.<\/p>\n<p>Ei au ad\u0103ugat c\u0103 aceste constat\u0103ri din Rom\u00e2nia reflect\u0103 tendin\u0163ele observate la nivel interna\u0163ional.<\/p>\n<p>De asemenea, \u00een cadrul ac\u0163iunii ICPEN au fost verifica\u0163i 228 de influenceri, dintre care 92% publicau con\u0163inut comercial, \u00eens\u0103 doar unul din cinci marca \u00een mod corespunz\u0103tor caracterul comercial al post\u0103rilor.<\/p>\n<p>\u201d\u00centr-o economie digital\u0103 \u00een care recomand\u0103rile influencerilor pot influen\u0163a decisiv comportamentul de consum, transparen\u0163a nu reprezint\u0103 doar o bun\u0103 practic\u0103, ci o condi\u0163ie esen\u0163ial\u0103 pentru protejarea intereselor consumatorilor. Comunit\u0103\u0163ile online se formeaz\u0103 pe \u00eencrederea publicului, iar aceasta presupune autenticitate \u015fi transparen\u0163\u0103 \u00een comunicare\u201d, a mai precizat sursa citat\u0103.<\/p>\n<\/div>\n<div class=\"inhype-social-share-fixed sidebar-position-right\">\n<div class=\"post-social-wrapper\">\n<div class=\"post-social-title\"><span class=\"post-social-title-text\">Share<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/ziardesuceava.ro\/activitatea-influencerilor-analizata-de-anpc-70-dintre-influenceri-au-creat-continut-cu-inteligenta-artificiala-fara-sa-informeze-consumatorii\/&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/ziardesuceava.ro\/wp-content\/uploads\/2026\/07\/influencer-5229646_1280-e1715174845659.webp&#8221;] Reprezentan\u0163ii Autorit\u0103\u0163ii Na\u0163ionale pentru Protec\u0163ia Consumatorilor (ANPC) au analizat activitatea influencerilor din Rom\u00e2nia \u015fi au constatat, \u00een cazul unora, c\u0103 post\u0103rile reprezent\u00e2nd publicitate sau colabor\u0103ri comerciale nu erau marcate \u00een mod constant. De asemenea, comisarii ANPC au stabilit c\u0103 70% dintre influencerii verifica\u0163i foloseau inteligen\u0163a artificial\u0103 pentru a genera con\u0163inut, f\u0103r\u0103 s\u0103 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[226,171],"class_list":["post-2023699","post","type-post","status-publish","format-standard","hentry","category-romania","tag-crawlmanager","tag-ziardesuceava-ro"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2023699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2023699"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2023699\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2023699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2023699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2023699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}