{"id":2023135,"date":"2026-07-02T13:00:00","date_gmt":"2026-07-02T10:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2023135"},"modified":"2026-07-02T13:00:00","modified_gmt":"2026-07-02T10:00:00","slug":"warner-records-partners-with-sickamores-three-times-louder","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2023135","title":{"rendered":"Warner Records Partners With Sickamore\u2019s Three Times LOUDER"},"content":{"rendered":"

[analyse_image type=”featured” src=”https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/07\/Sickamore-2026-press-cr-Sonia-Broman-billboard-1800.jpg?w=1024″]<\/p>\n

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\n\tWarner Records is partnering with music executive Randall \u201cSickamore\u201d Medford<\/strong> and his culture-forward imprint three times LOUDER, Billboard<\/em> can exclusively report on Thursday (July 2). Signed as the flagship artist under the new strategic partnership is alternative R&B artist Laila! The imprint will also continue its association with SoundCloud.<\/p>\n

\n\t\u201cSickamore\u2019s reputation as one of the culture\u2019s most important and impactful disruptors most definitely precedes him,\u201d states Warner Records Group CEO & co-chairman Aaron Bay-Schuck<\/strong> in the company\u2019s press announcement. \u201cHe has served as a trusted confidant to some of the world\u2019s biggest superstars. Now, the same acumen and vision underscore three times LOUDER. We\u2019re excited to team up with him and to elevate it to the next level.\u201d<\/p>\n

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\t\t\t\t\tHow Don Toliver Scored the Biggest Album Debut of His Career With\u00a0\u2018OCTANE\u2019\t\t<\/p>\n<\/h3>\n<\/div>\n

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    \n\tSickamore founded Brooklyn-based three times LOUDER in 2023. Specializing in hip-hop and R&B, the company operates under the monogram IIIXL. With an industry background that includes senior A&R posts at Epic Records and Interscope Records, Sickamore has collaborated on platinum projects by Travis Scott, YG and Sheck Wes. Also working alongside Scott and David Stromberg<\/strong> at Cactus Jack Management, Sickamore co-manages Don Toliver whose latest studio album OCTANE<\/em> bowed at No. 1 on the Billboard 200.<\/p>\n

    \n\tIn addition to Laila!, other emerging artists that Sickamore is developing through three times LOUDER are Ovrkast and Harlem innovator Liim. Commenting on the new partnership with Warner Records, Sickamore said, \u201cLaila! is the exact archetype of an artist we dreamed of when starting\u00a0three times LOUDER: resourceful, fearless and infinitely creative. In Warner Records, we have a partner who respects her autonomy and has the infrastructure to amplify her genius without compromise. I couldn\u2019t be more excited for this partnership.\u201d<\/p>\n

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    \n\tAlso hailing from Brooklyn, Laila! was discovered in 2023 via a collaboration between SoundCloud\u2019s A&R Talent Identification team and Sickamore,\u00a0she later garnered attention with breakthrough single \u201cNot My Problem\u201d and the viral #NotMyProblem beat challenge. Her new single is the empowerment anthem \u201cMiss Mango.\u201d<\/p>\n

    \n\t\u201cI\u2019ve always wanted the music to speak first,\u201d said Laila!. \u201cAnd this next chapter feels like a chance to keep growing, creating and reaching more people. I\u2019m excited for everyone to hear what\u2019s coming next.\u201d<\/p>\n

    \"Billboard<\/p>\n<\/div>\n<\/div>\n

    [analyse_source url=”https:\/\/www.billboard.com\/pro\/warner-records-partners-sickamores-three-times-louder\/”]<\/p>\n","protected":false},"excerpt":{"rendered":"

    [analyse_image type=”featured” src=”https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/07\/Sickamore-2026-press-cr-Sonia-Broman-billboard-1800.jpg?w=1024″] Trending on Billboard Warner Records is partnering with music executive Randall \u201cSickamore\u201d Medford and his culture-forward imprint three times LOUDER, Billboard can exclusively report on Thursday (July 2). Signed as the flagship artist under the new strategic partnership is alternative R&B artist Laila! The imprint will also continue its association with SoundCloud. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[48,226],"class_list":["post-2023135","post","type-post","status-publish","format-standard","hentry","category-politics","tag-billboard-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2023135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2023135"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2023135\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2023135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2023135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2023135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}