{"id":2023132,"date":"2026-07-02T14:24:00","date_gmt":"2026-07-02T11:24:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2023132"},"modified":"2026-07-02T14:24:00","modified_gmt":"2026-07-02T11:24:00","slug":"billboard-and-cerveza-victoria-celebrate-the-rise-of-musica-mexicana","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2023132","title":{"rendered":"Billboard\u00a0and\u00a0Cerveza Victoria\u00a0Celebrate the Rise of\u00a0M\u00fasica\u00a0Mexicana"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/07\/clave-hero-image.jpg?w=1024&#8243;]<\/p>\n<div class=\"a-content lrv-a-floated-parent lrv-a-glue-parent a-font-body-m u-font-size-19\">\n<div class=\"pmc-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \"><em>This article was written in partnership with\u00a0Cerveza Victoria<\/em><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tLatin music is more popular than ever before:\u00a0in the Recording Industry Association of America (RIAA)\u2019s\u00a0annual report, the organization shared that Latin music has hit its tenth consecutive year of growth and passed over\u00a0$1 billion\u00a0in wholesale revenue.\u00a0\u00a0<\/p>\n<p>From dominating global charts to headlining the world\u2019s biggest\u00a0stages,\u00a0Latin\u00a0artists\u00a0represent\u00a0their cultures\u00a0with pride. Among the most popular subgenres is\u00a0Regional Mexican music, or\u00a0m\u00fasica\u00a0mexicana, a legacy genre that has existed for over 100 years.\u00a0In the first\u00a024 weeks\u00a0of 2026,\u00a0m\u00fasica\u00a0mexicana generated approximately 12.44 million Album Equivalent units in the US, according to Luminate, and the genre has outperformed the main Latin genre label in growth rate.\u00a0<\/p>\n<p>As the new generation is adopting\u00a0m\u00fasica\u00a0mexicana into the mainstream, they are giving it their own unique spin. At the forefront of\u00a0this movement\u00a0is Clave Especial.\u00a0Consisting of\u00a0members Alejandro Ahumada,\u00a0Rogelio\u00a0Gonzalez\u00a0and Leonardo Lomeli,\u00a0the California-based group quickly rose to fame with\u00a0their\u00a0urban-influenced corridos\u00a0songs, earning collaborations with established Mexican acts including\u00a0Fuerza\u00a0Regida and Luis R. Conriquez.\u00a0<\/p>\n<p>Clave Especial is partnering with\u00a0Cerveza\u00a0Victoria\u00a0and Billboard\u00a0to celebrate\u00a0m\u00fasica\u00a0mexicana.\u00a0As Mexico\u2019s oldest\u00a0operating\u00a0beer brand,\u00a0Cerveza Victoria\u00a0is woven into\u00a0the\u00a0fabric of Mexican culture,\u00a0paired\u00a0with celebrations filled with music and dancing. Now,\u00a0Victoria is bringing\u00a0fans\u00a0closer to the music they love\u00a0with\u00a0an exclusive interview and performance\u00a0with Clave Especial.\u00a0Check out their Billboard Live performance of \u201cEA\u00a0EA\u00a0EA\u201d from their new EP\u00a0<em>AFTERAFTER<\/em>, below.\u00a0<\/p>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.billboard.com\/music\/latin\/billboard-cerveza-victoria-celebrate-musica-mexicana-1236286613\/&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/07\/clave-hero-image.jpg?w=1024&#8243;] This article was written in partnership with\u00a0Cerveza Victoria Latin music is more popular than ever before:\u00a0in the Recording Industry Association of America (RIAA)\u2019s\u00a0annual report, the organization shared that Latin music has hit its tenth consecutive year of growth and passed over\u00a0$1 billion\u00a0in wholesale revenue.\u00a0\u00a0 From dominating global charts to headlining the world\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[48,226],"class_list":["post-2023132","post","type-post","status-publish","format-standard","hentry","category-politics","tag-billboard-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2023132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2023132"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2023132\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2023132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2023132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2023132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}