{"id":2019071,"date":"2026-06-30T12:00:25","date_gmt":"2026-06-30T09:00:25","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2019071"},"modified":"2026-06-30T12:00:25","modified_gmt":"2026-06-30T09:00:25","slug":"these-hamptons-pop-ups-are-ushering-in-summer","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2019071","title":{"rendered":"These Hamptons Pop-Ups Are Ushering In Summer"},"content":{"rendered":"
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(Travel)<\/p>\n<\/div>\n

These Hamptons Pop-Ups Are Ushering In Summer<\/h1>\n<\/div>\n
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Fashion, music, sports, and more. <\/p>\n<\/div>\n

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by Kelsey Stewart<\/a><\/address>\n
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Updated:\u00a0<\/span>
Originally Published:\u00a0<\/span>
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\"Alice<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Prestigious beaches, a bustling social scene, picturesque waterfront dining \u2014 there\u2019s a laundry list of reasons why New Yorkers sit in hours (and hours) of traffic to visit the Hamptons<\/a> each summer. And that\u2019s just scratching the surface. The fashion scene out East \u2014 from Southampton and Bridgehampton to Montauk and Sag Harbor \u2014 truly comes alive during the season. In fact, a range of brands flock to the Hamptons for summer pop-ups and activations, and this year is no exception.<\/p>\n

Take the Vivrelle and Kith pop-up, for instance. Currently open in Bridgehampton, the collaborative space offers Vivrelle\u2019s luxury accessories for purchase or rental, alongside Kith\u2019s women\u2019s and kids\u2019 apparel. (And if you have a sweet tooth, Kith Treats is on-site, too.) Rebecca Taylor is also bringing its latest collection to the East End with a month-long residency at The HUB this July. Meanwhile, for those who enjoy the Hamptons nightlife scene, NYLON<\/a> is hosting its third Residency at the iconic Surf Lodge from July 2 through July 4 \u2014 making it one of the hottest tickets of Fourth of July weekend.<\/p>\n

Ahead, TZR has rounded up the must-visit Hamptons pop-ups and activations of the summer. Note: This story will be updated throughout the season as additional openings and events are announced.<\/p>\n

Vivrelle & Kith<\/h2>\n
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.s-1063012685{padding-top:66.6992%}@media(min-width:768px){.s-1063012685{padding-top:66.6992%}}\"Vivrelle<\/div>
Courtesy Of Vivrelle<\/cite><\/figcaption><\/figure>\n<\/div>\n

On May 22, luxury accessories membership club Vivrelle<\/a> and streetwear brand Kith<\/a> opened the doors to their pop-up in the heart of Bridgehampton (2397 Montauk Highway, to be exact). Housed inside a charming cottage, the space allows customers to borrow and shop Vivrelle\u2019s designer accessories alongside Kith Women\u2019s ready-to-wear, activewear, and kids\u2019 offerings. The pop-up also features Kith Treats, marking Vivrelle\u2019s first foray into the food and beverage space.<\/p>\n

Marram Montauk<\/h2>\n
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.s167211018{padding-top:68.1626%}@media(min-width:768px){.s167211018{padding-top:68.1626%}}\"Marram<\/div>
Courtesy Of Marram<\/cite><\/figcaption><\/figure>\n<\/div>\n

This summer, Montauk\u2019s beloved oceanfront boutique resort, Marram<\/a>, is partnering with a series of brands on immersive experiences. Activations include a women-centered surf program with Engstrom Surf and sustainable swimwear label Ansea (throughout June), a curated lending program with lifestyle brand Onia (July and August), and a collaboration with Montauk General Store slated for later this summer. According to a press release, each partnership is designed to \u201ctransform everyday moments into meaningful rituals.\u201d<\/p>\n

NYLON<\/h2>\n
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.s853590228{padding-top:66.6667%}@media(min-width:768px){.s853590228{padding-top:66.6667%}}\"Nylon<\/div>
Sonia Moskowitz\/Getty Images Entertainment<\/cite><\/figcaption><\/figure>\n<\/div>\n

Looking for plans this weekend? Spend the Fourth of July at The Surf Lodge with NYLON. From July 2 through July 4, the publication’s residency returns to Montauk\u2019s buzziest venue. Fresh off the success of its Race Week residency in Miami<\/a>, the weekend will feature performances from Murda Beatz, Hugel, Snoop Dogg, and Carlita. \u201cNYLON is thrilled to return to Montauk for our third residency at The Surf Lodge,\u201d Bryan Goldberg, CEO of BDG, shared in a statement. \u201cIn just a few years, this has become one of the most anticipated events of the summer and we\u2019re excited to bring the NYLON community back together for another unforgettable Fourth of July weekend.\u201d<\/p>\n

Alice + Olivia<\/h2>\n
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.s853590228{padding-top:66.6667%}@media(min-width:768px){.s853590228{padding-top:66.6667%}}\"Alice<\/div>
Courtesy Of Alice + Olivia<\/cite><\/figcaption><\/figure>\n<\/div>\n

On June 28, Stacey Bendet, the brainchild of Alice + Olivia<\/a>, threw a poolside f\u00eate at her Water Mill residence, celebrating the start of the Hamptons summer season. Summer House <\/em>star Jordan Emanuel manned the DJ booth, while LALO and W\u00f6lffer Estate kept attendees refreshed with cocktails, frozen skinny margaritas, and wine. Additional activations included lymphatic massages by Living with Ivey, bikini charm customizations courtesy of Dorne, and a Farmers Daughter pop-up. Guests included Ava Dash, Jessica Wang, and Jenny Mollen, among other notable names.<\/p>\n

Rebecca Taylor<\/h2>\n
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.s362664537{padding-top:80.6262%}@media(min-width:768px){.s362664537{padding-top:80.6262%}}\"Rebecca<\/div>
Courtesy Of Rebecca Taylor<\/cite><\/figcaption><\/figure>\n<\/div>\n

Celebrating its 30th anniversary this year, Rebecca Taylor<\/a> is headed to the Hamptons for its first-ever month-long residency, running from July 1 through July 31. \u201cOur collections are designed to make every day feel special, offering standout workwear and elevated weekend styles with an unexpected twist,\u201d COO Devyani Ramani said in a press release. \u201cThe HUB\u2019s strong sense of community and approach to bringing together brands and consumers makes it a natural partner for Rebecca Taylor.\u201d During the residency, customers can shop the label\u2019s spring 2026 collection, which features hand-painted prints, feminine ruffles, and other signature details.<\/p>\n

Hero Volley<\/h2>\n
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.s-2053584302{padding-top:150.0153%}@media(min-width:768px){.s-2053584302{padding-top:150.0153%}}\"Hero<\/div>
Courtesy Of Hero Volley<\/cite><\/figcaption><\/figure>\n<\/div>\n

Hero Volley<\/a>, the beach volleyball experience founded by three-time Olympic gold medalist Kerri Walsh Jennings, is returning to Montauk for its second year with a multi-day event running from July 28 through July 30. The competition will bring together the world\u2019s top athletes, emerging talent, and local legends for a dynamic tournament. Hosted across several venues in Montauk \u2014 including Hero Beach Club \u2014 the event is partnering with brands such as Hammitt, Spiritual Gangster, and FabFitFun.<\/p>\n

\u201cI\u2019m thrilled to bring Hero Volley back to Montauk for its second year,\u201d Jennings said in a statement. \u201cThis event has always been about more than competition \u2013 it\u2019s about connection and community through the sport that has given me so much, and continues to give back in return. This year, we\u2019ve expanded the programming to create even more ways for people to experience it on and off the sand.\u201d<\/p>\n

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This article was originally published