{"id":2018813,"date":"2026-06-21T14:38:45","date_gmt":"2026-06-21T11:38:45","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2018813"},"modified":"2026-06-21T14:38:45","modified_gmt":"2026-06-21T11:38:45","slug":"fake-flight-cancellations-flying-donuts-and-a-50-foot-chrome-giant-inside-butter-babys-jakarta-airport-takeover","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2018813","title":{"rendered":"Fake Flight Cancellations, Flying Donuts, and a 50-Foot Chrome Giant: Inside Butter Baby&#8217;s Jakarta Airport Takeover"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;]<\/p>\n<div class=\"col-post-body col\">\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Food &amp; Beverage\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Jun 21, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             1.5K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"Fake Flight Cancellations, Flying Donuts, and a 50-Foot Chrome Giant: Inside Butter Baby&apos;s Jakarta Airport Takeover\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" 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Now&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-7.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-7.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-7.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-7.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-7.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/06\/21\/butter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-7.jpg&quot;,&quot;alt&quot;:&quot;Butter Baby CGK Airport indonesia Opening Recap sculpture info&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;Butter Baby\/Elie Kimbembe&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:&quot;Shop Now&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-14.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-14.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-14.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-14.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-14.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/06\/21\/butter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-14.jpg&quot;,&quot;alt&quot;:&quot;Butter Baby CGK Airport indonesia Opening Recap sculpture info&quot;,&quot;width&quot;:933,&quot;height&quot;:1400,&quot;credit&quot;:&quot;Butter Baby\/Elie Kimbembe&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:&quot;Shop Now&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-6.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-6.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-6.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-6.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-6.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/06\/21\/butter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-6.jpg&quot;,&quot;alt&quot;:&quot;Butter Baby CGK Airport indonesia Opening Recap sculpture info&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;Butter Baby\/Elie Kimbembe&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:&quot;Shop Now&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-10.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-10.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-10.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-10.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-10.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/06\/21\/butter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-10.jpg&quot;,&quot;alt&quot;:&quot;Butter Baby CGK Airport indonesia Opening Recap sculpture info&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;Butter Baby\/Elie Kimbembe&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:&quot;Shop Now&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-4.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-4.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-4.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-4.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-4.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/06\/21\/butter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-4.jpg&quot;,&quot;alt&quot;:&quot;Butter Baby CGK Airport indonesia Opening Recap sculpture info&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;Butter Baby\/Elie Kimbembe&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:&quot;Shop Now&quot;}}]\" role=\"list\">\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-1.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">1 of 13<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Butter Baby\/Elie Kimbembe<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"2\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-2.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">2 of 13<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Butter Baby\/Elie Kimbembe<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"3\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-3.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">3 of 13<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Butter Baby\/Elie Kimbembe<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"4\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-20-1.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">4 of 13<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Butter Baby\/Elie Kimbembe<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"5\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-12.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">5 of 13<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Butter Baby\/Elie Kimbembe<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"6\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-5.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">6 of 13<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Butter Baby\/Elie Kimbembe<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"7\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-9.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">7 of 13<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Butter Baby\/Elie Kimbembe<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"8\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-8.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">8 of 13<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Butter Baby\/Elie Kimbembe<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"9\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-7.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">9 of 13<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Butter Baby\/Elie Kimbembe<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"10\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-14.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">10 of 13<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Butter Baby\/Elie Kimbembe<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"11\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-6.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">11 of 13<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Butter Baby\/Elie Kimbembe<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"12\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-10.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">12 of 13<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Butter Baby\/Elie Kimbembe<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"13\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-4.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">13 of 13<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Butter Baby\/Elie Kimbembe<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Jun 21, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.5K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<section class=\"post-summary\" aria-labelledby=\"post-summary-heading\">\n<header class=\"post-summary__header\">\n<h2 id=\"post-summary-heading\" class=\"post-summary__title\">Summary<\/h2>\n<\/header>\n<div class=\"post-summary__body\">\n<p>Butter Baby unveiled a permanent 50-foot chrome-plated stainless steel sculpture at Terminal 3 of Soekarno-Hatta International Airport in Jakarta on June 19, accompanied by a large-scale immersive activation dubbed &#8220;Butterlandia.&#8221;<\/p>\n<p>The event was attended by NCT 127&#8217;s Jaehyun, Thai actor and musician BRIGHT, and Japanese creator Tokyo Sims, among creators, artists, and cultural figures from across the world.<\/p>\n<p>The airport opening coincides with the launch of Blind Box Series 1, a collectible character series, and precedes planned expansion into South Korea, Malaysia, the Philippines, and Thailand.<\/p>\n<\/div>\n<\/section>\n<p>Butter Baby\u00a0is not a quiet act, in case you weren\u2019t already aware. On June 19th, the Jakarta-born bakery and dessert brand debuted a massive 50-foot, chrome-plated sculpture at Terminal 3 of the Soekarno-Hatta International Airport, during which a culturally expansive, multi-act festival unfurled throughout the afternoon and evening. Thousands of passengers witnessed structured chaos, concluding with a 7-ton, stainless steel statement in one of the most highly trafficked public spaces in the region.<\/p>\n<p>Measuring in at 50 feet tall, and clad in chrome-plated stainless steel, this sculpture acts as a physical marker in the terminal space. It\u2019s impossible to walk past without a second glance due to its towering size and mirrored surface. Overhead, lights from within the airport bounce back from the sculpture, making it a fixture visible to many across the entire terminal. Industrially sourced, yet simultaneously aspiring, the materiality of the sculpture creates a striking juxtaposition \u2014 appropriate for a brand that first made waves as a premium donut concept in Jakarta \u2014 before planting roots in a bustling transit nexus of Southeast Asia. To clarify, this isn\u2019t a larger, scaled-up brand character dropped into an airport terminal. It feels custom-made for its space, like a public sculpture designed to be part of the cultural landscape of the space.<\/p>\n<p>The undertaking itself was no small feat. Co-Museum founder Chaw Wei Yang expressed the monumental effort by stating, \u201cThis was a year-long journey involving more than 20 specialists working together to realize a seven-ton stainless steel sculpture,\u201d adding that \u201cseeing [founders Nick and Henry Burch&#8217;s] vision come to life on that scale was incredibly rewarding.\u201d Placed within one of the most widely traversed airports in Southeast Asia, the sculpture serves as a long-term visibility play and, when coupled with this launch, is expected to draw millions of passenger eyes each year.\n<\/p>\n<p>Indonesia\u2019s Minister of Creative Economy, Teuku Rifky Harsya, was present for the reveal and alluded to this foresight, \u201cWe welcome this Creative Installation as a symbol of intellectual property ready to grow and gain recognition around the world.\u201d The fact that the Minister of Creative Economy made an appearance at the installation\u2019s launch speaks to the significance of the event: this was more than just another brand activation.\n<\/p>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\"><span class=\"gallery-image-index\"><span class=\"image-index\">1 of 4<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-13.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Butter Baby<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"2\"><span class=\"gallery-image-index\"><span class=\"image-index\">2 of 4<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-15.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Butter Baby<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"3\"><span class=\"gallery-image-index\"><span class=\"image-index\">3 of 4<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-16.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Butter Baby<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"4\"><span class=\"gallery-image-index\"><span class=\"image-index\">4 of 4<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-17.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Butter Baby<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>The reveal began with the Burch brothers and the Minister cutting a ceremonial ribbon before the main activation commenced. Hostesses emerged from the brand\u2019s recently opened store, carrying trays overflowing with donuts on shiny chrome platters,as they led a procession through the terminal. On the final go-round, one hostess tripped, sending donuts flying and, momentarily, causing spectators to assume a genuine accident had occurred.\n<\/p>\n<p>The terminal paused with tension, and onlookers accustomed to a polished brand presentation were suddenly faced with an unexpected and seemingly unscripted moment. Then, as if from nowhere, a loud gong reverberated through the terminal, accompanied by a faux airport announcement declaring the flight to \u201cButterlandia\u201d canceled and inviting passengers to the Butter Baby check-in counter for a free treat. The misdirection was expertly executed and received.\n<\/p>\n<p>Suddenly and en masse, performers donning bright yellow outfits descended upon the sculpture, converging in a carefully orchestrated ritual while chanting \u201cButter Baby\u201d to the rhythmic music as they circled. When the chants hit the peak of its crescendo, Butter Baby itself appeared like a manifestation. The mascot and its dynamic crew then dispersed among the crowds for meet-and-greets, photographs, games of rock-paper-scissors, and direct interaction with attendees. By the end of it all, the once transit-centric hall had transformed into the entrance of a theme park than a departure lounge. As CEO Shane Lewis proclaimed, \u201cJakarta is not where Butter Baby\u2019s story ends. The departure gate is where Butter Baby\u2019s story begins, and global expansion starts.\u201d\n<\/p>\n<p>The cultural resonance of this event mirrored its physical scale, attracting notable figures such as Jaehyun of NCT 127, Thai actor\/musician BRIGHT, Japanese creator Kole Sims of Tokyo Sims, and content creators Sean Solo and Jay Guapo. They joined Indonesian celebrities Luna Maya and Willie Salim to form a diverse guest list. Such a curated roster represented a strategic, multi-regional pull, drawing recognition from key markets such as South Korea, Malaysia, the Philippines, and Thailand, all identified as crucial for Butter Baby\u2019s near-term expansion strategies and featured within the guest list for the Jakarta unveiling.\n<\/p>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\"><span class=\"gallery-image-index\"><span class=\"image-index\">1 of 3<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-18.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Elie Kimbembe\/Butter Baby<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"2\"><span class=\"gallery-image-index\"><span class=\"image-index\">2 of 3<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-19.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Elie Kimbembe\/Butter Baby<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"3\"><span class=\"gallery-image-index\"><span class=\"image-index\">3 of 3<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-21.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Elie Kimbembe\/Butter Baby<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>This landmark airport installation also marks a point of culmination for Butter Baby\u2019s steadily building momentum. Just last December, a pop-up in Los Angeles called \u201cBetter Than You Know What\u201d attracted A-listers like Kim Kardashian, North West, Jackson Wang, and Mark Tuan, alongside the introduction of three new flavors developed in partnership with KATSEYE. That pop-up solidified Butter Baby\u2019s ability to drive cultural relevance beyond its domestic market. However, the Jakarta sculpture emphasizes something more: a brand not merely capable of traveling, but ready to establish deep roots.\n<\/p>\n<p>The foundations of Butter Baby\u2019s culinary offerings remain uncompromised; the food and beverage team includes former leadership from Aman Resorts and world-renowned pastry chef Dedy Sutan. Their offerings, which include an array of donuts, salt bread, soft serve, coffee, tea, and cold brew, focus on premium-grade products that differentiates them as more than just Instagram-ready bites. Its new airport location with its built-in international audience gives that premium positioning a new kind of reach.\n<\/p>\n<p>Just like the brand\u2019s ambition to become a global name, Butter Baby\u2019s drive extends well beyond food. Future plans involve expanding the brand into toys, collectibles, and a diverse range of consumer products, with this evolution already taking physical form with Blind Box Series 1. Launched concurrently with the Jakarta event, the series features seven distinct collectible characters each rendered with unique expressions, moods, and attire. Blind Box Series 1 captures the playful spirit of the Butter Baby character and represents the first physical manifestation of the brand\u2019s clear message: Butter Baby isn\u2019t aiming to open a bakery chain, it\u2019s building a character-driven universe, now anchored by a massive, seven-ton permanent installation.\n<\/p>\n<p>Butter Baby\u2019s Blind Box Series 1 is available now onine. Fans can also enter an online drawing for a chance to win one of ten signed charms by Jaehyun.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Butter Baby\n                                                            <\/p><\/div>\n<\/div>\n<section class=\"post__body__author_info\">\n<div class=\"post__body__author_info__inner\"><img decoding=\"async\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F05%2Fsophie-300.jpg?w=100&amp;cbr=1&amp;q=90&amp;fit=max\" alt=\"Sophie Caraan\" class=\"post__body__author_info__avatar\"><\/p>\n<div class=\"post__body__author_info__body\">\n<p>                    Sophie Caraan<\/p>\n<p>                                    <span class=\"post__body__author_info__title\">Managing Editor<\/span><\/div>\n<\/div>\n<div class=\"post__body__author_info__bio_wrapper\">\n<p class=\"post__body__author_info__bio\">Sophie Caraan is the Managing Editor at Hypebeast, where she sets the editorial direction, standards, and output strategy for the HQ team. With a decade of editorial experience, she brings both a storyteller&#8217;s instinct and a strategist&#8217;s eye \u2014 spotlighting the figures and movements that shape the culture across a multitude of lanes. Her tenure is marked by high-impact conversations with the likes of RZA, Mads Mikkelsen, CORTIS, Erling Haaland, Kasing Lung, NIGO, and more.<\/p>\n<\/div>\n<\/section>\n<\/footer>\n<\/article>\n<\/div>\n<div id=\"post-footer\" class=\"post-footer row\">\n<div class=\"col-shopping-break\">\n<hr>\n<\/div>\n<div class=\"col-comments\">\n<div id=\"comments\" class=\"post-comments none \">\n<header>\n<div class=\"heading\"><span class=\"comment-count\">0<\/span><span>Comments<\/span><\/div>\n<div class=\"comment-dropdown-tooltip\">\n<ul>\n<li>\n<li><\/ul>\n<\/div>\n<\/header>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Food &amp; Beverage\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Jun 21, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             1.5K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"Fake Flight Cancellations, Flying Donuts, and a 50-Foot Chrome Giant: Inside Butter Baby&apos;s Jakarta Airport Takeover\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" 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Now&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-14.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-14.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-14.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-14.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-14.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/06\/21\/butter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-14.jpg&quot;,&quot;alt&quot;:&quot;Butter Baby CGK Airport indonesia Opening Recap sculpture info&quot;,&quot;width&quot;:933,&quot;height&quot;:1400,&quot;credit&quot;:&quot;Butter Baby\/Elie Kimbembe&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:&quot;Shop Now&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-6.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-6.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-6.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-6.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-6.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/06\/21\/butter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-6.jpg&quot;,&quot;alt&quot;:&quot;Butter Baby CGK Airport indonesia Opening Recap sculpture info&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;Butter Baby\/Elie Kimbembe&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:&quot;Shop Now&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-10.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-10.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-10.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-10.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-10.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/06\/21\/butter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-10.jpg&quot;,&quot;alt&quot;:&quot;Butter Baby CGK Airport indonesia Opening Recap sculpture info&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;Butter Baby\/Elie Kimbembe&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:&quot;Shop Now&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-4.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-4.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-4.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-4.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-4.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/06\/21\/butter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-4.jpg&quot;,&quot;alt&quot;:&quot;Butter Baby CGK Airport indonesia Opening Recap sculpture info&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;Butter Baby\/Elie Kimbembe&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:&quot;Shop Now&quot;}}]\" role=\"list\">\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-1.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">1 of 13<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Butter Baby\/Elie Kimbembe<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"2\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-2.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">2 of 13<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Butter Baby\/Elie Kimbembe<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"3\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-3.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">3 of 13<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Butter Baby\/Elie Kimbembe<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"4\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-20-1.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">4 of 13<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Butter Baby\/Elie Kimbembe<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"5\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-12.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">5 of 13<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Butter Baby\/Elie Kimbembe<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"6\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-5.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">6 of 13<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Butter Baby\/Elie Kimbembe<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"7\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-9.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">7 of 13<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Butter Baby\/Elie Kimbembe<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"8\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-8.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">8 of 13<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Butter Baby\/Elie Kimbembe<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"9\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-7.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">9 of 13<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Butter Baby\/Elie Kimbembe<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"10\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-14.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">10 of 13<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Butter Baby\/Elie Kimbembe<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"11\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-6.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">11 of 13<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Butter Baby\/Elie Kimbembe<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"12\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-10.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">12 of 13<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Butter Baby\/Elie Kimbembe<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"13\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-4.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">13 of 13<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Butter Baby\/Elie Kimbembe<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Jun 21, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.5K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<section class=\"post-summary\" aria-labelledby=\"post-summary-heading\">\n<header class=\"post-summary__header\">\n<h2 id=\"post-summary-heading\" class=\"post-summary__title\">Summary<\/h2>\n<\/header>\n<div class=\"post-summary__body\">\n<p>Butter Baby unveiled a permanent 50-foot chrome-plated stainless steel sculpture at Terminal 3 of Soekarno-Hatta International Airport in Jakarta on June 19, accompanied by a large-scale immersive activation dubbed &#8220;Butterlandia.&#8221;<\/p>\n<p>The event was attended by NCT 127&#8217;s Jaehyun, Thai actor and musician BRIGHT, and Japanese creator Tokyo Sims, among creators, artists, and cultural figures from across the world.<\/p>\n<p>The airport opening coincides with the launch of Blind Box Series 1, a collectible character series, and precedes planned expansion into South Korea, Malaysia, the Philippines, and Thailand.<\/p>\n<\/div>\n<\/section>\n<p>Butter Baby\u00a0is not a quiet act, in case you weren\u2019t already aware. On June 19th, the Jakarta-born bakery and dessert brand debuted a massive 50-foot, chrome-plated sculpture at Terminal 3 of the Soekarno-Hatta International Airport, during which a culturally expansive, multi-act festival unfurled throughout the afternoon and evening. Thousands of passengers witnessed structured chaos, concluding with a 7-ton, stainless steel statement in one of the most highly trafficked public spaces in the region.<\/p>\n<p>Measuring in at 50 feet tall, and clad in chrome-plated stainless steel, this sculpture acts as a physical marker in the terminal space. It\u2019s impossible to walk past without a second glance due to its towering size and mirrored surface. Overhead, lights from within the airport bounce back from the sculpture, making it a fixture visible to many across the entire terminal. Industrially sourced, yet simultaneously aspiring, the materiality of the sculpture creates a striking juxtaposition \u2014 appropriate for a brand that first made waves as a premium donut concept in Jakarta \u2014 before planting roots in a bustling transit nexus of Southeast Asia. To clarify, this isn\u2019t a larger, scaled-up brand character dropped into an airport terminal. It feels custom-made for its space, like a public sculpture designed to be part of the cultural landscape of the space.<\/p>\n<p>The undertaking itself was no small feat. Co-Museum founder Chaw Wei Yang expressed the monumental effort by stating, \u201cThis was a year-long journey involving more than 20 specialists working together to realize a seven-ton stainless steel sculpture,\u201d adding that \u201cseeing [founders Nick and Henry Burch&#8217;s] vision come to life on that scale was incredibly rewarding.\u201d Placed within one of the most widely traversed airports in Southeast Asia, the sculpture serves as a long-term visibility play and, when coupled with this launch, is expected to draw millions of passenger eyes each year.\n<\/p>\n<p>Indonesia\u2019s Minister of Creative Economy, Teuku Rifky Harsya, was present for the reveal and alluded to this foresight, \u201cWe welcome this Creative Installation as a symbol of intellectual property ready to grow and gain recognition around the world.\u201d The fact that the Minister of Creative Economy made an appearance at the installation\u2019s launch speaks to the significance of the event: this was more than just another brand activation.\n<\/p>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\"><span class=\"gallery-image-index\"><span class=\"image-index\">1 of 4<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-13.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Butter Baby<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"2\"><span class=\"gallery-image-index\"><span class=\"image-index\">2 of 4<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-15.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Butter Baby<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"3\"><span class=\"gallery-image-index\"><span class=\"image-index\">3 of 4<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-16.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Butter Baby<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"4\"><span class=\"gallery-image-index\"><span class=\"image-index\">4 of 4<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-17.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Butter Baby<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>The reveal began with the Burch brothers and the Minister cutting a ceremonial ribbon before the main activation commenced. Hostesses emerged from the brand\u2019s recently opened store, carrying trays overflowing with donuts on shiny chrome platters,as they led a procession through the terminal. On the final go-round, one hostess tripped, sending donuts flying and, momentarily, causing spectators to assume a genuine accident had occurred.\n<\/p>\n<p>The terminal paused with tension, and onlookers accustomed to a polished brand presentation were suddenly faced with an unexpected and seemingly unscripted moment. Then, as if from nowhere, a loud gong reverberated through the terminal, accompanied by a faux airport announcement declaring the flight to \u201cButterlandia\u201d canceled and inviting passengers to the Butter Baby check-in counter for a free treat. The misdirection was expertly executed and received.\n<\/p>\n<p>Suddenly and en masse, performers donning bright yellow outfits descended upon the sculpture, converging in a carefully orchestrated ritual while chanting \u201cButter Baby\u201d to the rhythmic music as they circled. When the chants hit the peak of its crescendo, Butter Baby itself appeared like a manifestation. The mascot and its dynamic crew then dispersed among the crowds for meet-and-greets, photographs, games of rock-paper-scissors, and direct interaction with attendees. By the end of it all, the once transit-centric hall had transformed into the entrance of a theme park than a departure lounge. As CEO Shane Lewis proclaimed, \u201cJakarta is not where Butter Baby\u2019s story ends. The departure gate is where Butter Baby\u2019s story begins, and global expansion starts.\u201d\n<\/p>\n<p>The cultural resonance of this event mirrored its physical scale, attracting notable figures such as Jaehyun of NCT 127, Thai actor\/musician BRIGHT, Japanese creator Kole Sims of Tokyo Sims, and content creators Sean Solo and Jay Guapo. They joined Indonesian celebrities Luna Maya and Willie Salim to form a diverse guest list. Such a curated roster represented a strategic, multi-regional pull, drawing recognition from key markets such as South Korea, Malaysia, the Philippines, and Thailand, all identified as crucial for Butter Baby\u2019s near-term expansion strategies and featured within the guest list for the Jakarta unveiling.\n<\/p>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\"><span class=\"gallery-image-index\"><span class=\"image-index\">1 of 3<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-18.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Elie Kimbembe\/Butter Baby<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"2\"><span class=\"gallery-image-index\"><span class=\"image-index\">2 of 3<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-19.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Elie Kimbembe\/Butter Baby<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"3\"><span class=\"gallery-image-index\"><span class=\"image-index\">3 of 3<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-21.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Elie Kimbembe\/Butter Baby<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>This landmark airport installation also marks a point of culmination for Butter Baby\u2019s steadily building momentum. Just last December, a pop-up in Los Angeles called \u201cBetter Than You Know What\u201d attracted A-listers like Kim Kardashian, North West, Jackson Wang, and Mark Tuan, alongside the introduction of three new flavors developed in partnership with KATSEYE. That pop-up solidified Butter Baby\u2019s ability to drive cultural relevance beyond its domestic market. However, the Jakarta sculpture emphasizes something more: a brand not merely capable of traveling, but ready to establish deep roots.\n<\/p>\n<p>The foundations of Butter Baby\u2019s culinary offerings remain uncompromised; the food and beverage team includes former leadership from Aman Resorts and world-renowned pastry chef Dedy Sutan. Their offerings, which include an array of donuts, salt bread, soft serve, coffee, tea, and cold brew, focus on premium-grade products that differentiates them as more than just Instagram-ready bites. Its new airport location with its built-in international audience gives that premium positioning a new kind of reach.\n<\/p>\n<p>Just like the brand\u2019s ambition to become a global name, Butter Baby\u2019s drive extends well beyond food. Future plans involve expanding the brand into toys, collectibles, and a diverse range of consumer products, with this evolution already taking physical form with Blind Box Series 1. Launched concurrently with the Jakarta event, the series features seven distinct collectible characters each rendered with unique expressions, moods, and attire. Blind Box Series 1 captures the playful spirit of the Butter Baby character and represents the first physical manifestation of the brand\u2019s clear message: Butter Baby isn\u2019t aiming to open a bakery chain, it\u2019s building a character-driven universe, now anchored by a massive, seven-ton permanent installation.\n<\/p>\n<p>Butter Baby\u2019s Blind Box Series 1 is available now onine. Fans can also enter an online drawing for a chance to win one of ten signed charms by Jaehyun.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Butter Baby\n                                                            <\/p><\/div>\n<\/div>\n<section class=\"post__body__author_info\">\n<div class=\"post__body__author_info__inner\"><img decoding=\"async\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F05%2Fsophie-300.jpg?w=100&amp;cbr=1&amp;q=90&amp;fit=max\" alt=\"Sophie Caraan\" class=\"post__body__author_info__avatar\"><\/p>\n<div class=\"post__body__author_info__body\">\n<p>                    Sophie Caraan<\/p>\n<p>                                    <span class=\"post__body__author_info__title\">Managing Editor<\/span><\/div>\n<\/div>\n<div class=\"post__body__author_info__bio_wrapper\">\n<p class=\"post__body__author_info__bio\">Sophie Caraan is the Managing Editor at Hypebeast, where she sets the editorial direction, standards, and output strategy for the HQ team. With a decade of editorial experience, she brings both a storyteller&#8217;s instinct and a strategist&#8217;s eye \u2014 spotlighting the figures and movements that shape the culture across a multitude of lanes. Her tenure is marked by high-impact conversations with the likes of RZA, Mads Mikkelsen, CORTIS, Erling Haaland, Kasing Lung, NIGO, and more.<\/p>\n<\/div>\n<\/section>\n<\/footer>\n<\/article>\n<\/div>\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Food &amp; Beverage\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Jun 21, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             1.5K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Food &amp; Beverage\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Jun 21, 2026<\/time><\/div>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"Fake Flight Cancellations, Flying Donuts, and a 50-Foot Chrome Giant: Inside Butter Baby&apos;s Jakarta Airport Takeover\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" 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Now&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-14.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-14.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-14.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-14.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-14.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/06\/21\/butter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-14.jpg&quot;,&quot;alt&quot;:&quot;Butter Baby CGK Airport indonesia Opening Recap sculpture info&quot;,&quot;width&quot;:933,&quot;height&quot;:1400,&quot;credit&quot;:&quot;Butter Baby\/Elie Kimbembe&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:&quot;Shop Now&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-6.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-6.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-6.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-6.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-6.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/06\/21\/butter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-6.jpg&quot;,&quot;alt&quot;:&quot;Butter Baby CGK Airport indonesia Opening Recap sculpture info&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;Butter Baby\/Elie Kimbembe&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:&quot;Shop Now&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-10.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-10.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-10.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-10.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-10.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/06\/21\/butter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-10.jpg&quot;,&quot;alt&quot;:&quot;Butter Baby CGK Airport indonesia Opening Recap sculpture info&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;Butter Baby\/Elie Kimbembe&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:&quot;Shop Now&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-4.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-4.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-4.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-4.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-4.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/06\/21\/butter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-4.jpg&quot;,&quot;alt&quot;:&quot;Butter Baby CGK Airport indonesia Opening Recap sculpture info&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;Butter Baby\/Elie Kimbembe&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:&quot;Shop Now&quot;}}]\" role=\"list\">\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-1.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">1 of 13<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Butter Baby\/Elie Kimbembe<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"2\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-2.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">2 of 13<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Butter Baby\/Elie Kimbembe<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"3\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-3.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">3 of 13<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Butter Baby\/Elie Kimbembe<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"4\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-20-1.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">4 of 13<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Butter Baby\/Elie Kimbembe<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"5\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-12.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">5 of 13<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Butter Baby\/Elie Kimbembe<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"6\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-5.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">6 of 13<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Butter Baby\/Elie Kimbembe<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"7\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-9.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">7 of 13<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Butter Baby\/Elie Kimbembe<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"8\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-8.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">8 of 13<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Butter Baby\/Elie Kimbembe<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"9\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-7.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">9 of 13<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Butter Baby\/Elie Kimbembe<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell portrait\" data-gallery-index=\"10\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-14.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">10 of 13<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Butter Baby\/Elie Kimbembe<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"11\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-6.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">11 of 13<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Butter Baby\/Elie Kimbembe<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"12\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-10.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">12 of 13<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Butter Baby\/Elie Kimbembe<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"13\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-4.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">13 of 13<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Butter Baby\/Elie Kimbembe<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Jun 21, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.5K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<section class=\"post-summary\" aria-labelledby=\"post-summary-heading\">\n<header class=\"post-summary__header\">\n<h2 id=\"post-summary-heading\" class=\"post-summary__title\">Summary<\/h2>\n<\/header>\n<div class=\"post-summary__body\">\n<p>Butter Baby unveiled a permanent 50-foot chrome-plated stainless steel sculpture at Terminal 3 of Soekarno-Hatta International Airport in Jakarta on June 19, accompanied by a large-scale immersive activation dubbed &#8220;Butterlandia.&#8221;<\/p>\n<p>The event was attended by NCT 127&#8217;s Jaehyun, Thai actor and musician BRIGHT, and Japanese creator Tokyo Sims, among creators, artists, and cultural figures from across the world.<\/p>\n<p>The airport opening coincides with the launch of Blind Box Series 1, a collectible character series, and precedes planned expansion into South Korea, Malaysia, the Philippines, and Thailand.<\/p>\n<\/div>\n<\/section>\n<p>Butter Baby\u00a0is not a quiet act, in case you weren\u2019t already aware. On June 19th, the Jakarta-born bakery and dessert brand debuted a massive 50-foot, chrome-plated sculpture at Terminal 3 of the Soekarno-Hatta International Airport, during which a culturally expansive, multi-act festival unfurled throughout the afternoon and evening. Thousands of passengers witnessed structured chaos, concluding with a 7-ton, stainless steel statement in one of the most highly trafficked public spaces in the region.<\/p>\n<p>Measuring in at 50 feet tall, and clad in chrome-plated stainless steel, this sculpture acts as a physical marker in the terminal space. It\u2019s impossible to walk past without a second glance due to its towering size and mirrored surface. Overhead, lights from within the airport bounce back from the sculpture, making it a fixture visible to many across the entire terminal. Industrially sourced, yet simultaneously aspiring, the materiality of the sculpture creates a striking juxtaposition \u2014 appropriate for a brand that first made waves as a premium donut concept in Jakarta \u2014 before planting roots in a bustling transit nexus of Southeast Asia. To clarify, this isn\u2019t a larger, scaled-up brand character dropped into an airport terminal. It feels custom-made for its space, like a public sculpture designed to be part of the cultural landscape of the space.<\/p>\n<p>The undertaking itself was no small feat. Co-Museum founder Chaw Wei Yang expressed the monumental effort by stating, \u201cThis was a year-long journey involving more than 20 specialists working together to realize a seven-ton stainless steel sculpture,\u201d adding that \u201cseeing [founders Nick and Henry Burch&#8217;s] vision come to life on that scale was incredibly rewarding.\u201d Placed within one of the most widely traversed airports in Southeast Asia, the sculpture serves as a long-term visibility play and, when coupled with this launch, is expected to draw millions of passenger eyes each year.\n<\/p>\n<p>Indonesia\u2019s Minister of Creative Economy, Teuku Rifky Harsya, was present for the reveal and alluded to this foresight, \u201cWe welcome this Creative Installation as a symbol of intellectual property ready to grow and gain recognition around the world.\u201d The fact that the Minister of Creative Economy made an appearance at the installation\u2019s launch speaks to the significance of the event: this was more than just another brand activation.\n<\/p>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\"><span class=\"gallery-image-index\"><span class=\"image-index\">1 of 4<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-13.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Butter Baby<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"2\"><span class=\"gallery-image-index\"><span class=\"image-index\">2 of 4<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-15.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Butter Baby<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"3\"><span class=\"gallery-image-index\"><span class=\"image-index\">3 of 4<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-16.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Butter Baby<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"4\"><span class=\"gallery-image-index\"><span class=\"image-index\">4 of 4<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-17.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Butter Baby<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>The reveal began with the Burch brothers and the Minister cutting a ceremonial ribbon before the main activation commenced. Hostesses emerged from the brand\u2019s recently opened store, carrying trays overflowing with donuts on shiny chrome platters,as they led a procession through the terminal. On the final go-round, one hostess tripped, sending donuts flying and, momentarily, causing spectators to assume a genuine accident had occurred.\n<\/p>\n<p>The terminal paused with tension, and onlookers accustomed to a polished brand presentation were suddenly faced with an unexpected and seemingly unscripted moment. Then, as if from nowhere, a loud gong reverberated through the terminal, accompanied by a faux airport announcement declaring the flight to \u201cButterlandia\u201d canceled and inviting passengers to the Butter Baby check-in counter for a free treat. The misdirection was expertly executed and received.\n<\/p>\n<p>Suddenly and en masse, performers donning bright yellow outfits descended upon the sculpture, converging in a carefully orchestrated ritual while chanting \u201cButter Baby\u201d to the rhythmic music as they circled. When the chants hit the peak of its crescendo, Butter Baby itself appeared like a manifestation. The mascot and its dynamic crew then dispersed among the crowds for meet-and-greets, photographs, games of rock-paper-scissors, and direct interaction with attendees. By the end of it all, the once transit-centric hall had transformed into the entrance of a theme park than a departure lounge. As CEO Shane Lewis proclaimed, \u201cJakarta is not where Butter Baby\u2019s story ends. The departure gate is where Butter Baby\u2019s story begins, and global expansion starts.\u201d\n<\/p>\n<p>The cultural resonance of this event mirrored its physical scale, attracting notable figures such as Jaehyun of NCT 127, Thai actor\/musician BRIGHT, Japanese creator Kole Sims of Tokyo Sims, and content creators Sean Solo and Jay Guapo. They joined Indonesian celebrities Luna Maya and Willie Salim to form a diverse guest list. Such a curated roster represented a strategic, multi-regional pull, drawing recognition from key markets such as South Korea, Malaysia, the Philippines, and Thailand, all identified as crucial for Butter Baby\u2019s near-term expansion strategies and featured within the guest list for the Jakarta unveiling.\n<\/p>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\"><span class=\"gallery-image-index\"><span class=\"image-index\">1 of 3<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-18.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Elie Kimbembe\/Butter Baby<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"2\"><span class=\"gallery-image-index\"><span class=\"image-index\">2 of 3<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-19.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Elie Kimbembe\/Butter Baby<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"3\"><span class=\"gallery-image-index\"><span class=\"image-index\">3 of 3<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-21.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Elie Kimbembe\/Butter Baby<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>This landmark airport installation also marks a point of culmination for Butter Baby\u2019s steadily building momentum. Just last December, a pop-up in Los Angeles called \u201cBetter Than You Know What\u201d attracted A-listers like Kim Kardashian, North West, Jackson Wang, and Mark Tuan, alongside the introduction of three new flavors developed in partnership with KATSEYE. That pop-up solidified Butter Baby\u2019s ability to drive cultural relevance beyond its domestic market. However, the Jakarta sculpture emphasizes something more: a brand not merely capable of traveling, but ready to establish deep roots.\n<\/p>\n<p>The foundations of Butter Baby\u2019s culinary offerings remain uncompromised; the food and beverage team includes former leadership from Aman Resorts and world-renowned pastry chef Dedy Sutan. Their offerings, which include an array of donuts, salt bread, soft serve, coffee, tea, and cold brew, focus on premium-grade products that differentiates them as more than just Instagram-ready bites. Its new airport location with its built-in international audience gives that premium positioning a new kind of reach.\n<\/p>\n<p>Just like the brand\u2019s ambition to become a global name, Butter Baby\u2019s drive extends well beyond food. Future plans involve expanding the brand into toys, collectibles, and a diverse range of consumer products, with this evolution already taking physical form with Blind Box Series 1. Launched concurrently with the Jakarta event, the series features seven distinct collectible characters each rendered with unique expressions, moods, and attire. Blind Box Series 1 captures the playful spirit of the Butter Baby character and represents the first physical manifestation of the brand\u2019s clear message: Butter Baby isn\u2019t aiming to open a bakery chain, it\u2019s building a character-driven universe, now anchored by a massive, seven-ton permanent installation.\n<\/p>\n<p>Butter Baby\u2019s Blind Box Series 1 is available now onine. Fans can also enter an online drawing for a chance to win one of ten signed charms by Jaehyun.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Butter Baby\n                                                            <\/p><\/div>\n<\/div>\n<section class=\"post__body__author_info\">\n<div class=\"post__body__author_info__inner\"><img decoding=\"async\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F05%2Fsophie-300.jpg?w=100&amp;cbr=1&amp;q=90&amp;fit=max\" alt=\"Sophie Caraan\" class=\"post__body__author_info__avatar\"><\/p>\n<div class=\"post__body__author_info__body\">\n<p>                    Sophie Caraan<\/p>\n<p>                                    <span class=\"post__body__author_info__title\">Managing Editor<\/span><\/div>\n<\/div>\n<div class=\"post__body__author_info__bio_wrapper\">\n<p class=\"post__body__author_info__bio\">Sophie Caraan is the Managing Editor at Hypebeast, where she sets the editorial direction, standards, and output strategy for the HQ team. With a decade of editorial experience, she brings both a storyteller&#8217;s instinct and a strategist&#8217;s eye \u2014 spotlighting the figures and movements that shape the culture across a multitude of lanes. Her tenure is marked by high-impact conversations with the likes of RZA, Mads Mikkelsen, CORTIS, Erling Haaland, Kasing Lung, NIGO, and more.<\/p>\n<\/div>\n<\/section>\n<\/footer>\n<\/article>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Jun 21, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.5K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Jun 21, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Jun 21, 2026<\/time><\/span><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.5K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<div class=\"post-body-content\">\n<section class=\"post-summary\" aria-labelledby=\"post-summary-heading\">\n<header class=\"post-summary__header\">\n<h2 id=\"post-summary-heading\" class=\"post-summary__title\">Summary<\/h2>\n<\/header>\n<div class=\"post-summary__body\">\n<p>Butter Baby unveiled a permanent 50-foot chrome-plated stainless steel sculpture at Terminal 3 of Soekarno-Hatta International Airport in Jakarta on June 19, accompanied by a large-scale immersive activation dubbed &#8220;Butterlandia.&#8221;<\/p>\n<p>The event was attended by NCT 127&#8217;s Jaehyun, Thai actor and musician BRIGHT, and Japanese creator Tokyo Sims, among creators, artists, and cultural figures from across the world.<\/p>\n<p>The airport opening coincides with the launch of Blind Box Series 1, a collectible character series, and precedes planned expansion into South Korea, Malaysia, the Philippines, and Thailand.<\/p>\n<\/div>\n<\/section>\n<p>Butter Baby\u00a0is not a quiet act, in case you weren\u2019t already aware. On June 19th, the Jakarta-born bakery and dessert brand debuted a massive 50-foot, chrome-plated sculpture at Terminal 3 of the Soekarno-Hatta International Airport, during which a culturally expansive, multi-act festival unfurled throughout the afternoon and evening. Thousands of passengers witnessed structured chaos, concluding with a 7-ton, stainless steel statement in one of the most highly trafficked public spaces in the region.<\/p>\n<p>Measuring in at 50 feet tall, and clad in chrome-plated stainless steel, this sculpture acts as a physical marker in the terminal space. It\u2019s impossible to walk past without a second glance due to its towering size and mirrored surface. Overhead, lights from within the airport bounce back from the sculpture, making it a fixture visible to many across the entire terminal. Industrially sourced, yet simultaneously aspiring, the materiality of the sculpture creates a striking juxtaposition \u2014 appropriate for a brand that first made waves as a premium donut concept in Jakarta \u2014 before planting roots in a bustling transit nexus of Southeast Asia. To clarify, this isn\u2019t a larger, scaled-up brand character dropped into an airport terminal. It feels custom-made for its space, like a public sculpture designed to be part of the cultural landscape of the space.<\/p>\n<p>The undertaking itself was no small feat. Co-Museum founder Chaw Wei Yang expressed the monumental effort by stating, \u201cThis was a year-long journey involving more than 20 specialists working together to realize a seven-ton stainless steel sculpture,\u201d adding that \u201cseeing [founders Nick and Henry Burch&#8217;s] vision come to life on that scale was incredibly rewarding.\u201d Placed within one of the most widely traversed airports in Southeast Asia, the sculpture serves as a long-term visibility play and, when coupled with this launch, is expected to draw millions of passenger eyes each year.\n<\/p>\n<p>Indonesia\u2019s Minister of Creative Economy, Teuku Rifky Harsya, was present for the reveal and alluded to this foresight, \u201cWe welcome this Creative Installation as a symbol of intellectual property ready to grow and gain recognition around the world.\u201d The fact that the Minister of Creative Economy made an appearance at the installation\u2019s launch speaks to the significance of the event: this was more than just another brand activation.\n<\/p>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\"><span class=\"gallery-image-index\"><span class=\"image-index\">1 of 4<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-13.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Butter Baby<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"2\"><span class=\"gallery-image-index\"><span class=\"image-index\">2 of 4<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-15.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Butter Baby<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"3\"><span class=\"gallery-image-index\"><span class=\"image-index\">3 of 4<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-16.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Butter Baby<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"4\"><span class=\"gallery-image-index\"><span class=\"image-index\">4 of 4<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-17.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Butter Baby<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>The reveal began with the Burch brothers and the Minister cutting a ceremonial ribbon before the main activation commenced. Hostesses emerged from the brand\u2019s recently opened store, carrying trays overflowing with donuts on shiny chrome platters,as they led a procession through the terminal. On the final go-round, one hostess tripped, sending donuts flying and, momentarily, causing spectators to assume a genuine accident had occurred.\n<\/p>\n<p>The terminal paused with tension, and onlookers accustomed to a polished brand presentation were suddenly faced with an unexpected and seemingly unscripted moment. Then, as if from nowhere, a loud gong reverberated through the terminal, accompanied by a faux airport announcement declaring the flight to \u201cButterlandia\u201d canceled and inviting passengers to the Butter Baby check-in counter for a free treat. The misdirection was expertly executed and received.\n<\/p>\n<p>Suddenly and en masse, performers donning bright yellow outfits descended upon the sculpture, converging in a carefully orchestrated ritual while chanting \u201cButter Baby\u201d to the rhythmic music as they circled. When the chants hit the peak of its crescendo, Butter Baby itself appeared like a manifestation. The mascot and its dynamic crew then dispersed among the crowds for meet-and-greets, photographs, games of rock-paper-scissors, and direct interaction with attendees. By the end of it all, the once transit-centric hall had transformed into the entrance of a theme park than a departure lounge. As CEO Shane Lewis proclaimed, \u201cJakarta is not where Butter Baby\u2019s story ends. The departure gate is where Butter Baby\u2019s story begins, and global expansion starts.\u201d\n<\/p>\n<p>The cultural resonance of this event mirrored its physical scale, attracting notable figures such as Jaehyun of NCT 127, Thai actor\/musician BRIGHT, Japanese creator Kole Sims of Tokyo Sims, and content creators Sean Solo and Jay Guapo. They joined Indonesian celebrities Luna Maya and Willie Salim to form a diverse guest list. Such a curated roster represented a strategic, multi-regional pull, drawing recognition from key markets such as South Korea, Malaysia, the Philippines, and Thailand, all identified as crucial for Butter Baby\u2019s near-term expansion strategies and featured within the guest list for the Jakarta unveiling.\n<\/p>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\"><span class=\"gallery-image-index\"><span class=\"image-index\">1 of 3<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-18.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Elie Kimbembe\/Butter Baby<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"2\"><span class=\"gallery-image-index\"><span class=\"image-index\">2 of 3<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-19.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Elie Kimbembe\/Butter Baby<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"3\"><span class=\"gallery-image-index\"><span class=\"image-index\">3 of 3<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-21.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Elie Kimbembe\/Butter Baby<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>This landmark airport installation also marks a point of culmination for Butter Baby\u2019s steadily building momentum. Just last December, a pop-up in Los Angeles called \u201cBetter Than You Know What\u201d attracted A-listers like Kim Kardashian, North West, Jackson Wang, and Mark Tuan, alongside the introduction of three new flavors developed in partnership with KATSEYE. That pop-up solidified Butter Baby\u2019s ability to drive cultural relevance beyond its domestic market. However, the Jakarta sculpture emphasizes something more: a brand not merely capable of traveling, but ready to establish deep roots.\n<\/p>\n<p>The foundations of Butter Baby\u2019s culinary offerings remain uncompromised; the food and beverage team includes former leadership from Aman Resorts and world-renowned pastry chef Dedy Sutan. Their offerings, which include an array of donuts, salt bread, soft serve, coffee, tea, and cold brew, focus on premium-grade products that differentiates them as more than just Instagram-ready bites. Its new airport location with its built-in international audience gives that premium positioning a new kind of reach.\n<\/p>\n<p>Just like the brand\u2019s ambition to become a global name, Butter Baby\u2019s drive extends well beyond food. Future plans involve expanding the brand into toys, collectibles, and a diverse range of consumer products, with this evolution already taking physical form with Blind Box Series 1. Launched concurrently with the Jakarta event, the series features seven distinct collectible characters each rendered with unique expressions, moods, and attire. Blind Box Series 1 captures the playful spirit of the Butter Baby character and represents the first physical manifestation of the brand\u2019s clear message: Butter Baby isn\u2019t aiming to open a bakery chain, it\u2019s building a character-driven universe, now anchored by a massive, seven-ton permanent installation.\n<\/p>\n<p>Butter Baby\u2019s Blind Box Series 1 is available now onine. Fans can also enter an online drawing for a chance to win one of ten signed charms by Jaehyun.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Butter Baby\n                                                            <\/p><\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/hypebeast.com\/2026\/6\/butter-baby-cgk-airport-indonesia-opening-recap-sculpture-info&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F21%2Fbutter-baby-cgk-airport-indonesia-opening-recap-sculpture-info-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;] Food &amp; Beverage Jun 21, 2026 1.5K Views 0\u00a0Comments Comments Save Text By Sophie Caraan Share this article 1 of 13 Butter Baby\/Elie Kimbembe 2 of 13 Butter Baby\/Elie Kimbembe 3 of 13 Butter Baby\/Elie Kimbembe 4 of 13 Butter Baby\/Elie Kimbembe 5 of 13 Butter Baby\/Elie Kimbembe 6 of 13 Butter [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,39],"class_list":["post-2018813","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-hypebeast-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2018813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2018813"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2018813\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2018813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2018813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2018813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}