{"id":2018806,"date":"2026-06-30T09:20:17","date_gmt":"2026-06-30T06:20:17","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2018806"},"modified":"2026-06-30T09:20:17","modified_gmt":"2026-06-30T06:20:17","slug":"from-the-odysseys-greece-to-house-of-the-dragons-spain-heres-where-set-jetters-may-head-in-2026","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2018806","title":{"rendered":"From The Odyssey\u2019s Greece to House of the Dragon\u2019s Spain, here\u2019s where set-jetters may head in 2026"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images.euronews.com\/articles\/stories\/09\/81\/86\/69\/1200x675_cmsv2_4ae90beb-7200-583b-921a-91a8035423b8-9818669.jpg&#8221;]<\/p>\n<article id=\"abe-2906059-pos1-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2906059\" data-cid=\"9818885\" data-part-label=\"Partner content\">\n<figure id=\"abe-2906059-label-pos1-c-latest-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/81\/88\/85\/189x106_cmsv2_a528823f-0b87-5af0-aa4f-a93a1edcf0d2-9818885.jpg\" loading=\"lazy\" alt=\"Mamula Island resort is a 32-key sanctuary, complete with spa and gym facilities alongside an array of dining concepts \" height=\"9\" width=\"16\"><span class=\"c-icon-gallery the-media-object__icon\"><img decoding=\"async\" src=\"https:\/\/www.euronews.com\/images\/vector\/camera.svg\" width=\"21\" height=\"21\" alt loading=\"lazy\"><\/span><\/figure>\n<div class=\"the-media-object__content\">\n                    Travel News<\/p>\n<div class=\"the-media-object__title  \">\n<p>    This Balkan country is now home to Europe&#8217;s first Banyan Tree resort\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2906007-pos2-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2906007\" data-cid=\"9818751\" data-part-label=\"Partner content\">\n<figure id=\"abe-2906007-label-pos2-c-latest-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/81\/87\/51\/189x106_cmsv2_f9b7b340-5a45-5545-a217-f72ece646354-9818751.jpg\" loading=\"lazy\" alt=\"Migrants queue at a public service office to obtain paperwork needed to apply for Spain&apos;s immigration amnesty near Barcelona, 21 April, 2026\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Europe News<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Over 1 million migrants apply for Spain&#8217;s mass regularisation, PM says\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2906021-pos3-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2906021\" data-cid=\"9818596\" data-part-label=\"Partner content\">\n<figure id=\"abe-2906021-label-pos3-c-latest-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/81\/85\/96\/189x106_cmsv2_ce898169-4497-5f19-bdf6-b4921361b84a-9818596.jpg\" loading=\"lazy\" alt=\"Japan&apos;s Prime Minister Sanae Takaichi speaks during a media conference in Archamps, after a meeting of the G7 in Evian-les-Bains, France, 17 June 2026\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Markets<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Japanese yen sinks to 40-year low against the US dollar\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2906060-pos4-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2906060\" data-cid=\"9818888\" data-part-label=\"Partner content\">\n<figure id=\"abe-2906060-label-pos4-c-latest-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/81\/88\/88\/189x106_cmsv2_ec5b8ecc-75a7-582b-b1f4-4af50cbd74b0-9818888.jpg\" loading=\"lazy\" alt=\"Youngsters play in a lake on a torrid day, as the National Weather forecaster issued an extreme heat code red warning for most parts of the country, in Bucharest, Romania. \" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Health news<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Europe\u2019s current heatwave is just a \u2018dress rehearsal,\u2019 WHO warns\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2906059-pos1-c-latest-stories-sidebar\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2\" data-nid=\"2906059\" data-cid=\"9818885\" data-part-label=\"Partner content\">\n<figure id=\"abe-2906059-label-pos1-c-latest-stories-sidebar\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/81\/88\/85\/189x106_cmsv2_a528823f-0b87-5af0-aa4f-a93a1edcf0d2-9818885.jpg\" loading=\"lazy\" alt=\"Mamula Island resort is a 32-key sanctuary, complete with spa and gym facilities alongside an array of dining concepts \" height=\"9\" width=\"16\"><span class=\"c-icon-gallery the-media-object__icon\"><img decoding=\"async\" src=\"https:\/\/www.euronews.com\/images\/vector\/camera.svg\" width=\"21\" height=\"21\" alt loading=\"lazy\"><\/span><\/figure>\n<div class=\"the-media-object__content\">\n                    Travel News<\/p>\n<div class=\"the-media-object__title  \">\n<p>    This Balkan country is now home to Europe&#8217;s first Banyan Tree resort\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2906007-pos2-c-latest-stories-sidebar\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2\" data-nid=\"2906007\" data-cid=\"9818751\" data-part-label=\"Partner content\">\n<figure id=\"abe-2906007-label-pos2-c-latest-stories-sidebar\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/81\/87\/51\/189x106_cmsv2_f9b7b340-5a45-5545-a217-f72ece646354-9818751.jpg\" loading=\"lazy\" alt=\"Migrants queue at a public service office to obtain paperwork needed to apply for Spain&apos;s immigration amnesty near Barcelona, 21 April, 2026\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Europe News<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Over 1 million migrants apply for Spain&#8217;s mass regularisation, PM says\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2906021-pos3-c-latest-stories-sidebar\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2\" data-nid=\"2906021\" data-cid=\"9818596\" data-part-label=\"Partner content\">\n<figure id=\"abe-2906021-label-pos3-c-latest-stories-sidebar\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/81\/85\/96\/189x106_cmsv2_ce898169-4497-5f19-bdf6-b4921361b84a-9818596.jpg\" loading=\"lazy\" alt=\"Japan&apos;s Prime Minister Sanae Takaichi speaks during a media conference in Archamps, after a meeting of the G7 in Evian-les-Bains, France, 17 June 2026\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Markets<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Japanese yen sinks to 40-year low against the US dollar\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2906060-pos4-c-latest-stories-sidebar\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2\" data-nid=\"2906060\" data-cid=\"9818888\" data-part-label=\"Partner content\">\n<figure id=\"abe-2906060-label-pos4-c-latest-stories-sidebar\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/81\/88\/88\/189x106_cmsv2_ec5b8ecc-75a7-582b-b1f4-4af50cbd74b0-9818888.jpg\" loading=\"lazy\" alt=\"Youngsters play in a lake on a torrid day, as the National Weather forecaster issued an extreme heat code red warning for most parts of the country, in Bucharest, Romania. \" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Health news<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Europe\u2019s current heatwave is just a \u2018dress rehearsal,\u2019 WHO warns\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article class=\"helper-site-row o-article-newsy\">\n<div class=\"helper-site-container o-article-newsy__container\">\n<div class=\"o-article-newsy__main\">\n<header class=\"h-grid o-article-newsy__main__header\">\n<nav aria-label=\"Breadcrumbs\" class=\"c-article-breadcrumbs\">\n<div id=\"adb-article-breadcrumb\" class=\"c-article-breadcrumbs__list\">\n<p>                          Travel<\/p>\n<p>                          Travel News<\/p><\/div>\n<\/nav>\n<h1 class=\"c-article-redesign-title\">\n                            From The Odyssey\u2019s Greece to House of the Dragon\u2019s Spain, here\u2019s where set-jetters may head in 2026<\/h1>\n<div class=\"c-article-image-video u-position-relative \">\n<div class=\"js-superdiv u-aspect-ratio-16x9 u-position-relative \" data-sponsored=\"Partner content\"><img fetchpriority=\"high\" decoding=\"async\" class=\"js-poster-img c-article-media__img\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/81\/86\/69\/1536x864_cmsv2_4ae90beb-7200-583b-921a-91a8035423b8-9818669.jpg\" width=\"1536\" height=\"864\" loading=\"eager\" alt=\"Spain should see a boost thanks to House of the Dragon season three (pictured: San Juan de Gaztelugatxe, aka Dragonstone)\"><\/div>\n<div class=\"c-article-caption u-position-absolute\"><i id=\"article-caption-content\" class=\"c-article-caption__content\"><span class=\"c-article-caption__text\"><br \/>\n              Spain should see a boost thanks to House of the Dragon season three (pictured: San Juan de Gaztelugatxe, aka Dragonstone)<br \/>\n                    <span class=\"u-color-white\">&#8211;\u00a0<\/span><span class=\"c-article-caption__copyright\">Copyright\u00a0<\/span><span class=\"c-article-caption__credit\">Nuri Lopez\/Unsplash<\/span><\/span><\/i><\/div>\n<div class=\"c-article-image-copyright c-article-image-copyright--novideo\">\n      Copyright\u00a0Nuri Lopez\/Unsplash\n  <\/div>\n<\/div>\n<\/header>\n<div class=\"h-grid o-article-newsy__main__body u-article-content\">\n<div class=\"o-article-newsy__contributors-publication-date\">\n<div class=\"c-article-contributors\">\n  By&amp;nbspDianne Apen-Sadler\n<\/div>\n<div class=\"c-article-publication-date\" data-timestamp=\"1782811217\">\n         Published on<br \/>\n            <time datetime=\"2026-06-30 11:20:17 +02:00\">30\/06\/2026 &#8211; 11:20 GMT+2<\/time><\/div>\n<\/div>\n<div class=\"c-article-share-comment u-align-items-center u-display-flex\"><span class=\"c-article-share-comment__links u-align-items-center u-display-flex u-justify-content-center js-c-article-share-comment-share\"><span class=\"c-article-share-comment__label\">Share<\/span><\/span><span class=\"c-article-share-comment__label\">Comments<\/span><span class=\"c-article-share-comment__label c-article-share-comment__label--always\">Add Euronews on Google<\/span><\/div>\n<div class=\"c-article-share-comment-popup-overlay js-c-article-share-comment-popup-overlay u-display-none\">\n<div id=\"js-c-article-share-comment-popup\" class=\"c-article-share-comment-popup js-c-article-share-comment-popup\">\n<div class=\"c-article-share-comment-popup__header 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class=\"u-show-for-desktop\" loading=\"lazy\"><span class=\"u-display-flex u-gap-1 u-show-for-mobile-only\"><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-bluesky.svg\" width=\"24\" height=\"24\" alt=\"bluesky\" loading=\"lazy\"><span>Bluesky<\/span><\/span><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-bluesky.svg\" width=\"48\" height=\"48\" alt=\"bluesky\" class=\"u-show-for-desktop\" loading=\"lazy\"><span class=\"u-display-flex u-gap-1 u-show-for-mobile-only\"><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-threads.svg\" width=\"24\" height=\"24\" alt=\"threads\" loading=\"lazy\"><span>Threads<\/span><\/span><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-threads.svg\" width=\"48\" height=\"48\" alt=\"threads\" class=\"u-show-for-desktop\" loading=\"lazy\"><span class=\"u-display-flex u-gap-1 u-show-for-mobile-only\"><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-whatsapp.svg\" width=\"24\" height=\"24\" alt=\"whatsapp\" loading=\"lazy\"><span>Whatsapp<\/span><\/span><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-whatsapp.svg\" width=\"48\" height=\"48\" alt=\"whatsapp\" class=\"u-show-for-desktop\" loading=\"lazy\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 class=\"c-article-summary\">\n        The newly released Screen Tourism Forecast Index is predicting which countries and cities will see a surge in visitors thanks to film and TV this year.<br \/>\n    <\/h2>\n<div class=\"c-article-content c-article-content--travel js-article-content\">\n<p>Over the past decade or so, set-jetting \u2013 aka travelling to a destination after being inspired by film or TV \u2013 has reached new heights.<\/p>\n<div>\n<div class=\"c-ad u-show-for-mobile-only\">\n<div class=\"c-ad__placeholder\"><img decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/static.euronews.com\/website\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt loading=\"lazy\"><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<div class=\"c-ad u-show-for-desktop\">\n<div class=\"c-ad__placeholder\"><img decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/static.euronews.com\/website\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt loading=\"lazy\"><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<p>Game of Thrones sent hundreds of thousands of people to Dubrovnik, aka King\u2019s Landing. Crash Landing on You made the tiny Swiss village of Iseltwald a must-visit for fans. Each season of The White Lotus brings hoards of tourists to the locale in question, from Taormina to Thailand.<\/p>\n<p>It can be difficult to predict where the next big surge will be, particularly in the age of streaming when there are dozens of new shows and films released each week.<\/p>\n<p>Enter: The Screen Tourism Forecast Index 2026.<\/p>\n<p>Created by Holafly, the index makes use of four weighted dimensions to create a Screen Tourism Forecast Score (STFS) out of 100 to predict which destinations are most likely to experience a surge of tourists thanks to film and TV releases in 2026.<\/p>\n<p><strong>Dimensions include:<\/strong><\/p>\n<ul>\n<li>the content momentum score, which looks at the size of the audience and its cultural gravity<\/li>\n<li>the location iconicity score, aka how inseparable the destination is from the production (like how the fifth character in Sex and the City is New York itself)<\/li>\n<li>the demand signal index, which looks at travel demand for the destination<\/li>\n<li>the absorption capacity score, which is whether or not the destination can receive the forecasted surge based on international air routes and accommodation supplyTL;DR: The index asks things like how many people are watching, is it going viral, is this spot clearly filmed on-site not a studio, and does it have the infrastructure like a nearby airport and hotels to make it an appealing, easy place to visit?<\/li>\n<\/ul>\n<p>So, after all that number crunching, there\u2019s one clear winner. <\/p>\n<p>Drum roll, please.<\/p>\n<h2>The next big set-jetting destinations in 2026<\/h2>\n<p>The Korean Wave shows no signs of slowing down, and South Korea is set to see another surge of tourists according to the Screen Tourism Forecast Index.<\/p>\n<p>All of Us Are Dead season one has the second-highest viewership record in Netflix non-English history, and with season two set to release in either Q4 this year or Q1 2027, set-jetters are likely to be booking tickets to Seoul.<\/p>\n<p>Season two takes the cast from a high school into the city\u2019s streets and university campuses, meaning there are plenty of photo opportunities for fans.<\/p>\n<p>According to Holafly, South Korea is the \u201conly destination in the index where screen tourism has already become a structural pillar of the national economy rather than a periodic event spike\u201d.<\/p>\n<p>The Korea Culture and Tourism Institute (KCTI) regression study has shown that countries where a Korean streaming show reaches number one experience an average +106.3% increase in inbound traveller volume from those markets.<\/p>\n<p>South Korea topped the list with a STFS score of 87.6 out of 100.<\/p>\n<p>Next up on the index is Spain thanks to the release of House of the Dragon season three.<\/p>\n<p>Game of Thrones has already sent thousands of tourists to Spain \u2013 Osuna arrivals were up 70% year-on-year after it featured in season five, while San Juan de Gaztelugatxe, aka Dragonstone, now sees 415,000 visitors annually \u2013 so there\u2019s a good chance this will be repeated in the coming year.<\/p>\n<p>Given Spain is already a massively popular tourism destination, the spike won\u2019t be seen in arrival levels, but instead will be felt by medieval inland cities like C\u00e1ceres and Ourense, Holafly has predicted.<\/p>\n<p>Spain\u2019s STFS score was 78.0 out of 100.<\/p>\n<p>One of the biggest movie releases this year is Christopher Nolan\u2019s The Odyssey, which is hitting IMAX screens on 17 July.<\/p>\n<p>Unsurprisingly, Greece has also made it into the Screen Tourism Forecast Index\u2019s top 10, placing number five with an STFS score of 61.0.<\/p>\n<p>That\u2019s thanks to its location iconicity score, as the \u201cHomeric narrative is so inseparable from Greek geography that even a multi-country shoot cannot sever the associative link\u201d, and the fact that millions of people have watched the movie trailers after their release.<\/p>\n<p>Holafly predicts that both the Peloponnese coastal sites where Nolan filmed and spots that evoke the time period will see a boost in visitor numbers.<\/p>\n<p>With the launch of the Peloponnese Trails, which cover 1,700 kilometres, this summer, we\u2019re inclined to agree with the prediction.<\/p>\n<h3>The top 10 destinations most likely to see a set-jetting travel surge in 2026<\/h3>\n<ol>\n<li>South Korea \u2013 All of Us Are Dead season two<\/li>\n<li>Spain \u2013 House of the Dragon season three<\/li>\n<li>Ireland \u2013 Wednesday season two<\/li>\n<li>Thailand \u2013 Jurassic World Rebirth<\/li>\n<li>Greece \u2013 The Odyssey<\/li>\n<li>Sicily \u2013 The Odyssey<\/li>\n<li>Glasgow \u2013 Spider-Man: Brand New Day<\/li>\n<li>South Africa \u2013 Mission: Impossible 8<\/li>\n<li>Jordan \u2013 Dune: Prophecy season two<\/li>\n<li>Czechia \u2013 Blade Runner 2099<\/li>\n<\/ol>\n<\/div>\n<p>                                  Go to accessibility shortcuts<\/p>\n<div class=\"c-article-share-comment u-align-items-center u-display-flex\"><span class=\"c-article-share-comment__links u-align-items-center u-display-flex u-justify-content-center js-c-article-share-comment-share\"><span class=\"c-article-share-comment__label\">Share<\/span><\/span><span class=\"c-article-share-comment__label\">Comments<\/span><span class=\"c-article-share-comment__label c-article-share-comment__label--always\">Add Euronews on Google<\/span><\/div>\n<div id=\"adb-article-you-might-also-like\" class=\"perf-cv-auto c-article-you-might-also-like\">\n<h2 class=\"c-article-you-might-also-like__title\">\n        Read more<br \/>\n      <\/h2>\n<div class=\"c-article-you-might-also-like__container\">\n<article id=\"abe-2886771-pos0-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2886771\" data-cid=\"9724690\" data-part-label=\"Partner content\">\n<figure id=\"abe-2886771-label-pos0-c-article-you-might-also-like__item\" 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data-twig-component=\"Cta-default\">\n  Travel trends<br \/>\n<\/section>\n<\/li>\n<li class=\"c-tags-list__item\">\n<section class=\"tc-cta\" data-twig-component=\"Cta-default\">\n  South Korea<br \/>\n<\/section>\n<\/li>\n<li class=\"c-tags-list__item\">\n<section class=\"tc-cta\" data-twig-component=\"Cta-default\">\n  Cinema<br \/>\n<\/section>\n<\/li>\n<li class=\"c-tags-list__item\">\n<section class=\"tc-cta\" data-twig-component=\"Cta-default\">\n  Greece<br \/>\n<\/section>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<aside class=\"o-article-newsy__aside\">\n<div class=\"c-ad-wrapper o-article-newsy__aside__content-1\" data-ad-name=\"adzone-halfpage\">\n<div class=\"c-ad c-ad-halfpage u-show-for-desktop\">\n<div class=\"c-ad__placeholder\"><img loading=\"lazy\" decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/static.euronews.com\/website\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" 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Fast food classic goes gourmet on Swiss First<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2905805-pos5-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--no-label\" data-nid=\"2905805\" data-cid=\"9817478\" data-part-label=\"Partner content\">\n<figure id=\"abe-2905805-label-pos5-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/81\/74\/78\/320x180_cmsv2_4175622b-30f4-559d-8915-fc6ae8afdd6c-9817478.jpg\" loading=\"lazy\" alt=\"Portofino in Italy \" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Where to go on the Italian Riviera for a luxury coastal escape<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2905799-pos6-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--no-label\" data-nid=\"2905799\" data-cid=\"9817448\" data-part-label=\"Partner content\">\n<figure id=\"abe-2905799-label-pos6-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/81\/74\/48\/320x180_cmsv2_0e9f05ad-6e15-5432-b044-d86195370fcb-9817448.jpg\" loading=\"lazy\" alt=\"French Polynesia is among the most expensive travel destinations in the world\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    The world\u2019s most expensive holiday destinations in 2026<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2905559-pos1-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2905559\" data-cid=\"9816443\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Netherlands unveils unlimited monthly rail pass for \u20ac49 this summer<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2905199-pos2-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-video the-media-object--no-label\" data-nid=\"2905199\" data-cid=\"9815002\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Poland&#8217;s Route 666 to Hel makes its first journey<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2904895-pos3-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2904895\" data-cid=\"9813503\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    The world\u2019s most travelled people reveal their favourite destinations<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2905526-pos4-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2905526\" data-cid=\"9816303\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    A sauna island just opened in the middle of Helsinki<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2905799-pos5-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2905799\" data-cid=\"9817448\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    The world\u2019s most expensive holiday destinations in 2026<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<div class=\"articleBody\" data-key=\"articleBody\">Over the past decade or so, set-jetting \u2013 aka travelling to a destination after being inspired by film or TV \u2013 has reached new heights.Game of Thrones sent hundreds of thousands of people to Dubrovnik, aka King\u2019s Landing. Crash Landing on You made the tiny Swiss village of Iseltwald a must-visit for fans. Each season of The White Lotus brings hoards of tourists to the locale in question, from Taormina to Thailand.It can be difficult to predict where the next big surge will be, particularly in the age of streaming when there are dozens of new shows and films released each week.Enter: The Screen Tourism Forecast Index 2026.Created by Holafly, the index makes use of four weighted dimensions to create a Screen Tourism Forecast Score (STFS) out of 100 to predict which destinations are most likely to experience a surge of tourists thanks to film and TV releases in 2026.Dimensions include:\u00a0the content momentum score, which looks at the size of the audience and its cultural gravitythe location iconicity score, aka how inseparable the destination is from the production (like how the fifth character in Sex and the City is New York itself)\u00a0the demand signal index, which looks at travel demand for the destinationthe absorption capacity score, which is whether or not the destination can receive the forecasted surge based on international air routes and accommodation supplyTL;DR: The index asks things like how many people are watching, is it going viral, is this spot clearly filmed on-site not a studio, and does it have the infrastructure like a nearby airport and hotels to make it an appealing, easy place to visit?So, after all that number crunching, there\u2019s one clear winner.\u00a0Drum roll, please.The next big set-jetting destinations in 2026The Korean Wave shows no signs of slowing down, and South Korea is set to see another surge of tourists according to the Screen Tourism Forecast Index.All of Us Are Dead season one has the second-highest viewership record in Netflix non-English history, and with season two set to release in either Q4 this year or Q1 2027, set-jetters are likely to be booking tickets to Seoul.Season two takes the cast from a high school into the city\u2019s streets and university campuses, meaning there are plenty of photo opportunities for fans.According to Holafly, South Korea is the \u201conly destination in the index where screen tourism has already become a structural pillar of the national economy rather than a periodic event spike\u201d.The Korea Culture and Tourism Institute (KCTI) regression study has shown that countries where a Korean streaming show reaches number one experience an average +106.3% increase in inbound traveller volume from those markets.South Korea topped the list with a STFS score of 87.6 out of 100.Next up on the index is Spain thanks to the release of House of the Dragon season three.Game of Thrones has already sent thousands of tourists to Spain \u2013 Osuna arrivals were up 70% year-on-year after it featured in season five, while San Juan de Gaztelugatxe, aka Dragonstone, now sees 415,000 visitors annually \u2013 so there\u2019s a good chance this will be repeated in the coming year.Given Spain is already a massively popular tourism destination, the spike won\u2019t be seen in arrival levels, but instead will be felt by medieval inland cities like C\u00e1ceres and Ourense, Holafly has predicted.Spain\u2019s STFS score was 78.0 out of 100.One of the biggest movie releases this year is Christopher Nolan\u2019s The Odyssey, which is hitting IMAX screens on 17 July.Unsurprisingly, Greece has also made it into the Screen Tourism Forecast Index\u2019s top 10, placing number five with an STFS score of 61.0.That\u2019s thanks to its location iconicity score, as the \u201cHomeric narrative is so inseparable from Greek geography that even a multi-country shoot cannot sever the associative link\u201d, and the fact that millions of people have watched the movie trailers after their release.Holafly predicts that both the Peloponnese coastal sites where Nolan filmed and spots that evoke the time period will see a boost in visitor numbers.With the launch of the Peloponnese Trails, which cover 1,700 kilometres, this summer, we\u2019re inclined to agree with the prediction.The top 10 destinations most likely to see a set-jetting travel surge in 2026South Korea \u2013 All of Us Are Dead season twoSpain \u2013 House of the Dragon season threeIreland \u2013 Wednesday season twoThailand \u2013 Jurassic World RebirthGreece \u2013 The OdysseySicily \u2013 The OdysseyGlasgow \u2013 Spider-Man: Brand New DaySouth Africa \u2013 Mission: Impossible 8Jordan \u2013 Dune: Prophecy season twoCzechia \u2013 Blade Runner 2099<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.euronews.com\/travel\/2026\/06\/30\/from-the-odysseys-greece-to-house-of-the-dragons-spain-heres-where-set-jetters-may-head-in&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images.euronews.com\/articles\/stories\/09\/81\/86\/69\/1200x675_cmsv2_4ae90beb-7200-583b-921a-91a8035423b8-9818669.jpg&#8221;] Travel News This Balkan country is now home to Europe&#8217;s first Banyan Tree resort Europe News Over 1 million migrants apply for Spain&#8217;s mass regularisation, PM says Markets Japanese yen sinks to 40-year low against the US dollar Health news Europe\u2019s current heatwave is just a \u2018dress rehearsal,\u2019 WHO warns Travel News [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90],"tags":[226,36],"class_list":["post-2018806","post","type-post","status-publish","format-standard","hentry","category-international","tag-crawlmanager","tag-euronews-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2018806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2018806"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2018806\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2018806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2018806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2018806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}