{"id":2018803,"date":"2026-06-30T09:02:56","date_gmt":"2026-06-30T06:02:56","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2018803"},"modified":"2026-06-30T09:02:56","modified_gmt":"2026-06-30T06:02:56","slug":"hot-dogs-in-first-class-fast-food-classic-goes-gourmet-on-swiss-firsts-in-flight-menu","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2018803","title":{"rendered":"Hot dogs in first class? Fast food classic goes gourmet on Swiss First\u2019s in-flight menu"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images.euronews.com\/articles\/stories\/09\/81\/87\/11\/1200x675_cmsv2_8db920b5-ee72-542e-a9b2-dbc9deda29d7-9818711.jpg&#8221;]<\/p>\n<article id=\"abe-2906007-pos1-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2906007\" data-cid=\"9818751\" data-part-label=\"Partner content\">\n<figure id=\"abe-2906007-label-pos1-c-latest-stories\" class=\"the-media-object__figure\">\n<p>      <img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/81\/87\/51\/189x106_cmsv2_f9b7b340-5a45-5545-a217-f72ece646354-9818751.jpg\" loading=\"lazy\" alt=\"Migrants queue at a public service office to obtain paperwork needed to apply for Spain&apos;s immigration amnesty near Barcelona, 21 April, 2026\" height=\"9\" width=\"16\"><\/p>\n<\/figure>\n<div class=\"the-media-object__content\">\n                    Europe News<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Over 1 million migrants apply for Spain&#8217;s mass regularisation, PM says\n  <\/p><\/div>\n<\/p><\/div>\n<\/article>\n<article id=\"abe-2906021-pos2-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2906021\" data-cid=\"9818596\" data-part-label=\"Partner content\">\n<figure id=\"abe-2906021-label-pos2-c-latest-stories\" class=\"the-media-object__figure\">\n<p>      <img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/81\/85\/96\/189x106_cmsv2_ce898169-4497-5f19-bdf6-b4921361b84a-9818596.jpg\" loading=\"lazy\" alt=\"Japan&apos;s Prime Minister Sanae Takaichi speaks during a media conference in Archamps, after a meeting of the G7 in Evian-les-Bains, France, 17 June 2026\" height=\"9\" width=\"16\"><\/p>\n<\/figure>\n<div class=\"the-media-object__content\">\n                    Markets<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Japanese yen sinks to 40-year low against the US dollar\n  <\/p><\/div>\n<\/p><\/div>\n<\/article>\n<article id=\"abe-2906060-pos3-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2906060\" data-cid=\"9818888\" data-part-label=\"Partner content\">\n<figure id=\"abe-2906060-label-pos3-c-latest-stories\" class=\"the-media-object__figure\">\n<p>      <img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/81\/88\/88\/189x106_cmsv2_ec5b8ecc-75a7-582b-b1f4-4af50cbd74b0-9818888.jpg\" loading=\"lazy\" alt=\"Youngsters play in a lake on a torrid day, as the National Weather forecaster issued an extreme heat code red warning for most parts of the country, in Bucharest, Romania. \" height=\"9\" width=\"16\"><\/p>\n<\/figure>\n<div class=\"the-media-object__content\">\n                    Health news<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Europe\u2019s current heatwave is just a \u2018dress rehearsal,\u2019 WHO warns\n  <\/p><\/div>\n<\/p><\/div>\n<\/article>\n<article id=\"abe-2906054-pos4-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2906054\" data-cid=\"9818832\" data-part-label=\"Partner content\">\n<figure id=\"abe-2906054-label-pos4-c-latest-stories\" class=\"the-media-object__figure\">\n<p>      <img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/81\/88\/32\/189x106_cmsv2_8798ac07-03c6-5778-afd8-01f67c241f5f-9818832.jpg\" loading=\"lazy\" alt=\"Police arrested around a dozen supporters suspected of open violence. 29 June, 2026.\" height=\"9\" width=\"16\"><\/p>\n<\/figure>\n<div class=\"the-media-object__content\">\n                    Europe News<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Morocco&#8217;s World Cup win sparks celebrations and clashes in the Hague\n  <\/p><\/div>\n<\/p><\/div>\n<\/article>\n<article id=\"abe-2906007-pos1-c-latest-stories-sidebar\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2\" data-nid=\"2906007\" data-cid=\"9818751\" data-part-label=\"Partner content\">\n<figure id=\"abe-2906007-label-pos1-c-latest-stories-sidebar\" class=\"the-media-object__figure\">\n<p>      <img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/81\/87\/51\/189x106_cmsv2_f9b7b340-5a45-5545-a217-f72ece646354-9818751.jpg\" loading=\"lazy\" alt=\"Migrants queue at a public service office to obtain paperwork needed to apply for Spain&apos;s immigration amnesty near Barcelona, 21 April, 2026\" height=\"9\" width=\"16\"><\/p>\n<\/figure>\n<div class=\"the-media-object__content\">\n                    Europe News<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Over 1 million migrants apply for Spain&#8217;s mass regularisation, PM says\n  <\/p><\/div>\n<\/p><\/div>\n<\/article>\n<article id=\"abe-2906021-pos2-c-latest-stories-sidebar\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2\" data-nid=\"2906021\" data-cid=\"9818596\" data-part-label=\"Partner content\">\n<figure id=\"abe-2906021-label-pos2-c-latest-stories-sidebar\" class=\"the-media-object__figure\">\n<p>      <img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/81\/85\/96\/189x106_cmsv2_ce898169-4497-5f19-bdf6-b4921361b84a-9818596.jpg\" loading=\"lazy\" alt=\"Japan&apos;s Prime Minister Sanae Takaichi speaks during a media conference in Archamps, after a meeting of the G7 in Evian-les-Bains, France, 17 June 2026\" height=\"9\" width=\"16\"><\/p>\n<\/figure>\n<div class=\"the-media-object__content\">\n                    Markets<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Japanese yen sinks to 40-year low against the US dollar\n  <\/p><\/div>\n<\/p><\/div>\n<\/article>\n<article id=\"abe-2906060-pos3-c-latest-stories-sidebar\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2\" data-nid=\"2906060\" data-cid=\"9818888\" data-part-label=\"Partner content\">\n<figure id=\"abe-2906060-label-pos3-c-latest-stories-sidebar\" class=\"the-media-object__figure\">\n<p>      <img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/81\/88\/88\/189x106_cmsv2_ec5b8ecc-75a7-582b-b1f4-4af50cbd74b0-9818888.jpg\" loading=\"lazy\" alt=\"Youngsters play in a lake on a torrid day, as the National Weather forecaster issued an extreme heat code red warning for most parts of the country, in Bucharest, Romania. \" height=\"9\" width=\"16\"><\/p>\n<\/figure>\n<div class=\"the-media-object__content\">\n                    Health news<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Europe\u2019s current heatwave is just a \u2018dress rehearsal,\u2019 WHO warns\n  <\/p><\/div>\n<\/p><\/div>\n<\/article>\n<article id=\"abe-2906054-pos4-c-latest-stories-sidebar\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2\" data-nid=\"2906054\" data-cid=\"9818832\" data-part-label=\"Partner content\">\n<figure id=\"abe-2906054-label-pos4-c-latest-stories-sidebar\" class=\"the-media-object__figure\">\n<p>      <img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/81\/88\/32\/189x106_cmsv2_8798ac07-03c6-5778-afd8-01f67c241f5f-9818832.jpg\" loading=\"lazy\" alt=\"Police arrested around a dozen supporters suspected of open violence. 29 June, 2026.\" height=\"9\" width=\"16\"><\/p>\n<\/figure>\n<div class=\"the-media-object__content\">\n                    Europe News<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Morocco&#8217;s World Cup win sparks celebrations and clashes in the Hague\n  <\/p><\/div>\n<\/p><\/div>\n<\/article>\n<article class=\"helper-site-row o-article-newsy\">\n<div class=\"helper-site-container o-article-newsy__container\">\n<div class=\"o-article-newsy__main\">\n<header class=\"h-grid o-article-newsy__main__header\">\n<nav aria-label=\"Breadcrumbs\" class=\"c-article-breadcrumbs\">\n<div id=\"adb-article-breadcrumb\" class=\"c-article-breadcrumbs__list\">\n<p>                      <span class=\"c-article-breadcrumbs__separator u-chevron-ie-a\"><\/span><\/p>\n<p>                          Travel<\/p>\n<p>                      <span class=\"c-article-breadcrumbs__separator u-chevron-ie-a\"><\/span><\/p>\n<p>                          Travel News<\/p><\/div>\n<\/nav>\n<h1 class=\"c-article-redesign-title\">\n                            Hot dogs in first class? Fast food classic goes gourmet on Swiss First\u2019s in-flight menu<\/h1>\n<div class=\"c-article-image-video u-position-relative \">\n<div class=\"js-superdiv u-aspect-ratio-16x9 u-position-relative \" data-sponsored=\"Partner content\">\n<p>        <img fetchpriority=\"high\" decoding=\"async\" class=\"js-poster-img c-article-media__img\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/81\/87\/11\/1536x864_cmsv2_8db920b5-ee72-542e-a9b2-dbc9deda29d7-9818711.jpg\" width=\"1536\" height=\"864\" loading=\"eager\" alt=\"Frau Hund\u2019s bastardo\u2019 hot dog will be available in SWISS First on flights departing Switzerland until 1 September \">\n    <\/div>\n<div class=\"c-article-caption u-position-absolute\">\n  <span id=\"article-tooltip-svg\" class=\"c-article-caption__svg u-position-absolute\"><br \/>\n<\/span><br \/>\n  <i id=\"article-caption-content\" class=\"c-article-caption__content\"><br \/>\n    <span class=\"c-article-caption__text\"><br \/>\n              Frau Hund\u2019s bastardo\u2019 hot dog will be available in SWISS First on flights departing Switzerland until 1 September<br \/>\n                    <span class=\"u-color-white\">&#8211;\u00a0<\/span><br \/>\n                              <span class=\"c-article-caption__copyright\">Copyright\u00a0<\/span><br \/>\n          <span class=\"c-article-caption__credit\">SWISS\/Jenny Messikommer<\/span><br \/>\n                          <\/span><\/p>\n<p>  <\/i>\n<\/div>\n<div class=\"c-article-image-copyright c-article-image-copyright--novideo\">\n      Copyright\u00a0SWISS\/Jenny Messikommer\n  <\/div>\n<\/div>\n<\/header>\n<div class=\"h-grid o-article-newsy__main__body u-article-content\">\n<div class=\"o-article-newsy__contributors-publication-date\">\n<div class=\"c-article-contributors\">\n  By&amp;nbspMike Starling\n<\/div>\n<div class=\"c-article-publication-date\" data-timestamp=\"1782810176\">\n         Published on<br \/>\n            <time datetime=\"2026-06-30 11:02:56 +02:00\">30\/06\/2026 &#8211; 11:02 GMT+2<\/time>\n            <\/div>\n<\/p><\/div>\n<div class=\"c-article-share-comment u-align-items-center u-display-flex\">\n    <span class=\"c-article-share-comment__links u-align-items-center u-display-flex u-justify-content-center js-c-article-share-comment-share\"><\/p>\n<p>      <span class=\"c-article-share-comment__label\">Share<\/span><br \/>\n    <\/span><\/p>\n<p>        <span class=\"c-article-share-comment__label\">Comments<\/span><\/p>\n<p>        <span class=\"c-article-share-comment__label c-article-share-comment__label--always\">Add Euronews on Google<\/span><\/p><\/div>\n<div class=\"c-article-share-comment-popup-overlay js-c-article-share-comment-popup-overlay u-display-none\">\n<div id=\"js-c-article-share-comment-popup\" class=\"c-article-share-comment-popup js-c-article-share-comment-popup\">\n<div class=\"c-article-share-comment-popup__header u-display-flex\">\n                <span>Share<\/span><br \/>\n                      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                                                                                     <span>Threads<\/span><br \/>\n                                                            <\/span><br \/>\n                                  <img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-threads.svg\" width=\"48\" height=\"48\" alt=\"threads\" class=\"u-show-for-desktop\" loading=\"lazy\"><\/p>\n<p>                            <span class=\"u-display-flex u-gap-1 u-show-for-mobile-only\"><br \/>\n                                      <img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-whatsapp.svg\" width=\"24\" height=\"24\" alt=\"whatsapp\" loading=\"lazy\"><\/p>\n<p>                                                                                                    <span>Whatsapp<\/span><br \/>\n                                                            <\/span><br \/>\n                                  <img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-whatsapp.svg\" width=\"48\" height=\"48\" alt=\"whatsapp\" class=\"u-show-for-desktop\" loading=\"lazy\"><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"tc-text-to-speech\" id=\"speakup-player\" data-twig-component=\"TextToSpeech-default\"><\/div>\n<h2 class=\"c-article-summary\">\n        The \u2018bastardo\u2019 hot dog will be available in SWISS First on all flights departing Switzerland until 1 September.<br \/>\n    <\/h2>\n<div class=\"c-article-content c-article-content--travel js-article-content\">\n<p>Forget the caviar, there\u2019s a new must-have dish for first-class passengers on Swiss International Air Lines. <\/p>\n<div>\n<div class=\"c-ad u-show-for-mobile-only\">\n<div data-ad-id=\"adzone-position\" data-ad-type=\"classic\" class=\"c-ad__adzone advertising mobile-content-1\"><\/div>\n<div class=\"c-ad__placeholder\">\n          <img decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/static.euronews.com\/website\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt loading=\"lazy\"><br \/>\n          <span>ADVERTISEMENT<\/span>\n        <\/div>\n<\/p><\/div>\n<div class=\"c-ad u-show-for-desktop\">\n<div data-ad-id=\"adzone-position\" data-ad-type=\"classic\" class=\"c-ad__adzone advertising adzone-block content-1\"><\/div>\n<div class=\"c-ad__placeholder\">\n          <img decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/static.euronews.com\/website\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt loading=\"lazy\"><br \/>\n          <span>ADVERTISEMENT<\/span>\n        <\/div>\n<\/p><\/div>\n<\/div>\n<p>This summer, the carrier has added a gourmet hot dog to its premium in-flight dining menu. But before you picture a burnt frankfurter drowning in ketchup and mustard, think again \u2013 this hot dog created by Swiss chefs shows that comfort food can be just as luxurious as fine dining. <\/p>\n<p>Available in SWISS First on all flights departing from Switzerland until 1 September 2026, the &#8220;Bastardo&#8221; hot dog comes from Winterthur-based gourmet takeaway Frau Hund, which was founded by chefs Chris Maurer and Alex Prack. <\/p>\n<p>Reinventing one of the world&#8217;s classic fast foods, it features a Swiss-made sausage topped with coleslaw, apple chutney, sour cream, and roasted walnuts, all tucked inside a Swiss multigrain roll. <\/p>\n<div id=\"connatix-container-disabled\" class=\"connatix-container\">\n<div id=\"connatix-player-disabled\" data-ad-name=\"connatix\"><\/div>\n<\/div>\n<p>The collaboration came after SWISS approached the pair with an unusual request: could a premium hot dog work at 35,000 feet? <\/p>\n<p>&#8220;We were very proud to be on SWISS&#8217;s radar,&#8221; said Prack. &#8220;One of our goals has always been to have a presence all across Switzerland. With the SWISS partnership, that ambition expanded into an entirely different dimension. Now we can scatter our hot dogs across the whole world, so to speak.&#8221; <\/p>\n<div class=\"widget widget--type-freeform\nwidget--size-fullwidth\nwidget--align-center\"><\/p>\n<div class=\"widget__wrapper\">\n<div class=\"widget__ratio widget__ratio--auto\">\n<div class=\"widget__contents\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DaFiKZiqdqO\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>A post shared by Swiss International Air Lines (@flyswiss)<\/p>\n<\/div>\n<\/blockquote><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>While the sausage, bun and toppings are all prepared to the original recipe, the bun had to be redesigned after early test versions refused to stay upright on SWISS First&#8217;s porcelain tableware. <\/p>\n<p>The solution was simple: a different cut in the bread so the hot dog could stand neatly without toppling over. &#8220;If the hot dog is smeared and things are falling out, that&#8217;s not our standard,&#8221; Maurer explained. <\/p>\n<p>For the chefs, the partnership is about more than serving premium passengers. It&#8217;s also an opportunity to challenge perceptions of what a hot dog can be. &#8220;Many people have a cheap kiosk hot dog in mind,&#8221; Maurer added. &#8220;We want to show there is another way.&#8221; <\/p>\n<p>With the humble hot dog now earning a place at the first-class fine dining table, we\u2019re now hungry to find out what comes next on the in-flight menu&#8230;<\/p>\n<\/p><\/div>\n<p>                                  Go to accessibility shortcuts<\/p>\n<div class=\"c-article-share-comment u-align-items-center u-display-flex\">\n    <span class=\"c-article-share-comment__links u-align-items-center u-display-flex u-justify-content-center js-c-article-share-comment-share\"><\/p>\n<p>      <span class=\"c-article-share-comment__label\">Share<\/span><br \/>\n    <\/span><\/p>\n<p>        <span class=\"c-article-share-comment__label\">Comments<\/span><\/p>\n<p>        <span class=\"c-article-share-comment__label c-article-share-comment__label--always\">Add Euronews on 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src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/75\/03\/65\/480x270_cmsv2_30158f92-75f9-5b5e-a016-563c3e785cae-9750365.jpg\" loading=\"lazy\" alt=\"A bar at Thessaloniki Airport in Greece\" height=\"9\" width=\"16\"><\/p>\n<\/figure>\n<div class=\"the-media-object__content\">\n                    Travel News<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    Should airports serve alcohol before morning flights?<br \/>\n  <\/h3>\n<\/p><\/div>\n<\/article>\n<article id=\"abe-2869713-pos2-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2869713\" data-cid=\"9648216\" data-part-label=\"Partner content\">\n<figure id=\"abe-2869713-label-pos2-c-article-you-might-also-like__item\" class=\"the-media-object__figure\">\n<p>      <img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/64\/82\/16\/480x270_cmsv2_cb103720-0f10-5136-85f6-8cf45330edd7-9648216.jpg\" loading=\"lazy\" alt=\"Prestige class meal on Korean Air\" height=\"9\" width=\"16\"><\/p>\n<\/figure>\n<div class=\"the-media-object__content\">\n                    Moments<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    Unique in-flight meals from around the world<br \/>\n  <\/h3>\n<\/p><\/div>\n<\/article>\n<article id=\"abe-2905170-pos2-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--has-video the-media-object--no-label\" data-nid=\"2905170\" data-cid=\"9814825\" data-part-label=\"Partner content\">\n<figure id=\"abe-2905170-label-pos2-top-stories\" class=\"the-media-object__figure\">\n<p>      <img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/81\/48\/25\/320x180_cmsv2_d01f950b-77db-5067-935e-697117813c3c-9814825.jpg\" 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the-media-object--has-related the-media-object--no-label\" data-nid=\"2905799\" data-cid=\"9817448\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    The world\u2019s most expensive holiday destinations in 2026<br \/>\n  <\/h3>\n<\/p><\/div>\n<\/article>\n<div class=\"articleBody\" data-key=\"articleBody\">Forget the caviar, there\u2019s a new must-have dish for first-class passengers on Swiss International Air Lines.\u00a0This summer, the carrier has added a gourmet hot dog to its premium in-flight dining menu. But before you picture a burnt frankfurter drowning in ketchup and mustard, think again \u2013 this hot dog created by Swiss chefs shows that comfort food can be just as luxurious as fine dining.\u00a0Available in SWISS First on all flights departing from Switzerland until 1 September 2026, the &#8220;Bastardo&#8221; hot dog comes from Winterthur-based gourmet takeaway Frau Hund, which was founded by chefs Chris Maurer and Alex Prack.\u00a0Reinventing one of the world&#8217;s classic fast foods, it features a Swiss-made sausage topped with coleslaw, apple chutney, sour cream, and roasted walnuts, all tucked inside a Swiss multigrain roll.\u00a0The collaboration came after SWISS approached the pair with an unusual request: could a premium hot dog work at 35,000 feet?\u00a0&#8220;We were very proud to be on SWISS&#8217;s radar,&#8221; said Prack. &#8220;One of our goals has always been to have a presence all across Switzerland. With the SWISS partnership, that ambition expanded into an entirely different dimension. Now we can scatter our hot dogs across the whole world, so to speak.&#8221;\u00a0While the sausage, bun and toppings are all prepared to the original recipe, the bun had to be redesigned after early test versions refused to stay upright on SWISS First&#8217;s porcelain tableware.\u00a0The solution was simple: a different cut in the bread so the hot dog could stand neatly without toppling over. &#8220;If the hot dog is smeared and things are falling out, that&#8217;s not our standard,&#8221; Maurer explained.\u00a0For the chefs, the partnership is about more than serving premium passengers. It&#8217;s also an opportunity to challenge perceptions of what a hot dog can be. &#8220;Many people have a cheap kiosk hot dog in mind,&#8221; Maurer added. &#8220;We want to show there is another way.&#8221;\u00a0With the humble hot dog now earning a place at the first-class fine dining table, we\u2019re now hungry to find out what comes next on the in-flight menu&#8230;<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.euronews.com\/travel\/2026\/06\/30\/hot-dogs-in-first-class-fast-food-classic-goes-gourmet-on-swiss-firsts-in-flight-menu&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images.euronews.com\/articles\/stories\/09\/81\/87\/11\/1200x675_cmsv2_8db920b5-ee72-542e-a9b2-dbc9deda29d7-9818711.jpg&#8221;] Europe News Over 1 million migrants apply for Spain&#8217;s mass regularisation, PM says Markets Japanese yen sinks to 40-year low against the US dollar Health news Europe\u2019s current heatwave is just a \u2018dress rehearsal,\u2019 WHO warns Europe News Morocco&#8217;s World Cup win sparks celebrations and clashes in the Hague Europe News Over [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90],"tags":[226,36],"class_list":["post-2018803","post","type-post","status-publish","format-standard","hentry","category-international","tag-crawlmanager","tag-euronews-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2018803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2018803"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2018803\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2018803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2018803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2018803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}