{"id":2017273,"date":"2026-06-29T13:10:51","date_gmt":"2026-06-29T10:10:51","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2017273"},"modified":"2026-06-29T13:10:51","modified_gmt":"2026-06-29T10:10:51","slug":"lucky-strike-maker-bat-to-axe-5500-jobs-worldwide-in-e695m-cost-drive","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2017273","title":{"rendered":"Lucky Strike maker BAT to axe 5,500 jobs worldwide in \u20ac695m cost drive"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images.euronews.com\/articles\/stories\/09\/81\/74\/79\/1200x675_cmsv2_518ed09a-668c-5c2f-a90b-a8a50783f62d-9817479.jpg&#8221;]<\/p>\n<article id=\"abe-2905639-pos1-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1 the-media-object--has-video\" data-nid=\"2905639\" data-cid=\"9816682\" data-part-label=\"Partner content\">\n<figure id=\"abe-2905639-label-pos1-c-latest-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/81\/66\/82\/189x106_cmsv2_db8b8818-8178-5393-b312-10c57495919b-9816682.jpg\" loading=\"lazy\" alt=\"Carlo Buontempo, Director of Copernicus Climate Change Service\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Europe Today<\/p>\n<div class=\"the-media-object__title  \">\n<p>    &#8216;Extremely unusual&#8217; heat with &#8216;no end&#8217; in sight, says Copernicus direc\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2905641-pos2-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1 the-media-object--has-video\" data-nid=\"2905641\" data-cid=\"9816684\" data-part-label=\"Partner content\">\n<figure id=\"abe-2905641-label-pos2-c-latest-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/81\/66\/84\/189x106_cmsv2_d9eea537-32f8-5152-a56a-48285a9457e6-9816684.jpg\" loading=\"lazy\" alt=\"Diana \u00dcrge-Vorsatz Vice-Chair of the Intergovernmental Panel on Climate Change\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Europe Today<\/p>\n<div class=\"the-media-object__title  \">\n<p>    AC should be prioritised for the elderly and vulnerable, expert says\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2905865-pos3-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2905865\" data-cid=\"9817833\" data-part-label=\"Partner content\">\n<figure id=\"abe-2905865-label-pos3-c-latest-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/81\/78\/33\/189x106_cmsv2_525a9f81-636c-575c-9b2f-02199bf264f3-9817833.jpg\" loading=\"lazy\" alt=\"Hot wax: Are your vinyls at risk during a heatwave?\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Culture news<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Hot wax: Are your vinyls at risk during a heatwave?\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2905860-pos4-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2905860\" data-cid=\"9817797\" data-part-label=\"Partner content\">\n<figure id=\"abe-2905860-label-pos4-c-latest-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/81\/77\/79\/189x106_cmsv2_a9b2172b-6e8d-51c9-b251-bc2980ef039e-9817779.jpg\" loading=\"lazy\" alt=\"file photo\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Travel News<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Cyprus tourism revenue fell more than 35% in April due to war\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2905639-pos1-c-latest-stories-sidebar\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--has-video\" data-nid=\"2905639\" data-cid=\"9816682\" data-part-label=\"Partner content\">\n<figure id=\"abe-2905639-label-pos1-c-latest-stories-sidebar\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/81\/66\/82\/189x106_cmsv2_db8b8818-8178-5393-b312-10c57495919b-9816682.jpg\" loading=\"lazy\" alt=\"Carlo Buontempo, Director of Copernicus Climate Change Service\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Europe Today<\/p>\n<div class=\"the-media-object__title  \">\n<p>    &#8216;Extremely unusual&#8217; heat with &#8216;no end&#8217; in sight, says Copernicus direc\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2905641-pos2-c-latest-stories-sidebar\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--has-video\" data-nid=\"2905641\" data-cid=\"9816684\" data-part-label=\"Partner content\">\n<figure id=\"abe-2905641-label-pos2-c-latest-stories-sidebar\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/81\/66\/84\/189x106_cmsv2_d9eea537-32f8-5152-a56a-48285a9457e6-9816684.jpg\" loading=\"lazy\" alt=\"Diana \u00dcrge-Vorsatz Vice-Chair of the Intergovernmental Panel on Climate Change\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Europe Today<\/p>\n<div class=\"the-media-object__title  \">\n<p>    AC should be prioritised for the elderly and vulnerable, expert says\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2905865-pos3-c-latest-stories-sidebar\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2\" data-nid=\"2905865\" data-cid=\"9817833\" data-part-label=\"Partner content\">\n<figure id=\"abe-2905865-label-pos3-c-latest-stories-sidebar\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/81\/78\/33\/189x106_cmsv2_525a9f81-636c-575c-9b2f-02199bf264f3-9817833.jpg\" loading=\"lazy\" alt=\"Hot wax: Are your vinyls at risk during a heatwave?\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Culture news<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Hot wax: Are your vinyls at risk during a heatwave?\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2905860-pos4-c-latest-stories-sidebar\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2\" data-nid=\"2905860\" data-cid=\"9817797\" data-part-label=\"Partner content\">\n<figure id=\"abe-2905860-label-pos4-c-latest-stories-sidebar\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/81\/77\/79\/189x106_cmsv2_a9b2172b-6e8d-51c9-b251-bc2980ef039e-9817779.jpg\" loading=\"lazy\" alt=\"file photo\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Travel News<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Cyprus tourism revenue fell more than 35% in April due to war\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article class=\"helper-site-row o-article-newsy\">\n<div class=\"helper-site-container o-article-newsy__container\">\n<div class=\"o-article-newsy__main\">\n<header class=\"h-grid o-article-newsy__main__header\">\n<nav aria-label=\"Breadcrumbs\" class=\"c-article-breadcrumbs\">\n<div id=\"adb-article-breadcrumb\" class=\"c-article-breadcrumbs__list\">\n<p>                          Business<\/p>\n<p>                          Business<\/p><\/div>\n<\/nav>\n<h1 class=\"c-article-redesign-title\">\n                            Lucky Strike maker BAT to axe 5,500 jobs worldwide in \u20ac695m cost drive<\/h1>\n<div class=\"c-article-image-video u-position-relative \">\n<div class=\"js-superdiv u-aspect-ratio-16x9 u-position-relative \" data-sponsored=\"Partner content\"><img fetchpriority=\"high\" decoding=\"async\" class=\"js-poster-img c-article-media__img\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/81\/74\/79\/1536x864_cmsv2_518ed09a-668c-5c2f-a90b-a8a50783f62d-9817479.jpg\" width=\"1536\" height=\"864\" loading=\"eager\" alt=\"FILE. The logo for British American Tobacco appears above a trading post on the floor of the New York Stock Exchange, Jul. 2017\"><\/div>\n<div class=\"c-article-caption u-position-absolute\"><i id=\"article-caption-content\" class=\"c-article-caption__content\"><span class=\"c-article-caption__text\"><br \/>\n              FILE. The logo for British American Tobacco appears above a trading post on the floor of the New York Stock Exchange, Jul. 2017<br \/>\n                    <span class=\"u-color-white\">&#8211;\u00a0<\/span><span class=\"c-article-caption__copyright\">Copyright\u00a0<\/span><span class=\"c-article-caption__credit\">AP Photo\/Richard Drew<\/span><\/span><\/i><\/div>\n<div class=\"c-article-image-copyright c-article-image-copyright--novideo\">\n      Copyright\u00a0AP Photo\/Richard Drew\n  <\/div>\n<\/div>\n<\/header>\n<div class=\"h-grid o-article-newsy__main__body u-article-content\">\n<div class=\"o-article-newsy__contributors-publication-date\">\n<div class=\"c-article-contributors\">\n  By&amp;nbspQuirino Mealha\n<\/div>\n<div class=\"c-article-publication-date\" data-timestamp=\"1782738651\">\n         Published on<br \/>\n            <time datetime=\"2026-06-29 15:10:51 +02:00\">29\/06\/2026 &#8211; 15:10 GMT+2<\/time><\/div>\n<\/div>\n<div class=\"c-article-share-comment 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alt=\"bluesky\" loading=\"lazy\"><span>Bluesky<\/span><\/span><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-bluesky.svg\" width=\"48\" height=\"48\" alt=\"bluesky\" class=\"u-show-for-desktop\" loading=\"lazy\"><span class=\"u-display-flex u-gap-1 u-show-for-mobile-only\"><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-threads.svg\" width=\"24\" height=\"24\" alt=\"threads\" loading=\"lazy\"><span>Threads<\/span><\/span><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-threads.svg\" width=\"48\" height=\"48\" alt=\"threads\" class=\"u-show-for-desktop\" loading=\"lazy\"><span class=\"u-display-flex u-gap-1 u-show-for-mobile-only\"><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-whatsapp.svg\" width=\"24\" height=\"24\" alt=\"whatsapp\" loading=\"lazy\"><span>Whatsapp<\/span><\/span><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-whatsapp.svg\" width=\"48\" height=\"48\" alt=\"whatsapp\" class=\"u-show-for-desktop\" loading=\"lazy\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 class=\"c-article-summary\">\n        British American Tobacco is cutting 5,500 jobs across the globe and handing thousands more roles to outside contractors, as the cigarette giant races to strip out costs and pivot towards vapes and nicotine pouches.<br \/>\n    <\/h2>\n<div class=\"c-article-content c-article-content--business js-article-content\">\n<p>British American Tobacco (BAT), the London-listed maker of Lucky Strike and Dunhill, said on Monday that it will cut 5,500 jobs worldwide.<\/p>\n<div>\n<div class=\"c-ad u-show-for-mobile-only\">\n<div class=\"c-ad__placeholder\"><img decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/static.euronews.com\/website\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt loading=\"lazy\"><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<div class=\"c-ad u-show-for-desktop\">\n<div class=\"c-ad__placeholder\"><img decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/static.euronews.com\/website\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt loading=\"lazy\"><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<p>BAT also stated the overhaul would also see around 3,500 positions outsourced to third parties, with the two measures together touching roughly 9,000 staff, close to a fifth of its 47,000 workers.<\/p>\n<p>According to AFP, the company is aiming to save \u00a3600 million (\u20ac695m) a year by 2028.<\/p>\n<p>The restructuring reaches across BAT&#8217;s operations worldwide but spares the US, its single largest market, which is run through its Reynolds American subsidiary.<\/p>\n<p>Like its rivals, BAT is grappling with the steady decline of traditional smoking in its established markets, as health concerns and tighter regulation reduce the number of cigarette buyers. <\/p>\n<p>The company has pinned its future on what it calls &#8220;smokeless&#8221; products, the Vuse vaping brand, glo heated-tobacco devices and Velo nicotine pouches, and has set itself a target of drawing half its revenue from these newer lines by 2035.<\/p>\n<p>However, that transition has not been smooth. <\/p>\n<p>In the US, the rollout of new nicotine products has been held up by a lengthy regulatory approval process, constraining sales in the market that matters most to the group.<\/p>\n<div class=\"c-widget-related\" data-stories-id data-event=\"widget_related\">\n<div class=\"c-widget-related__title\"><b class=\"c-widget-related__title__text\" lang=\"en\">Related<\/b><\/div>\n<ul class=\"c-widget-related__list\">\n<li class=\"c-widget-related__item\">The jobs most exposed to extreme heat \u2014 and why it matters for Europe&#8217;s economy<\/li>\n<li class=\"c-widget-related__item\">Up to 100,000 jobs and four plants: Volkswagen reportedly plans radical overhaul<\/li>\n<\/ul>\n<\/div>\n<h2>Technology, costs and confirmed cuts<\/h2>\n<p>CEO Tadeu Marroco framed the cuts as part of building what he described as a more agile, cost-disciplined and technology-enabled company, adding that BAT was committed to supporting affected staff through the change with care and respect. <\/p>\n<p>The savings target announced comes on top of \u00a3500 million (\u20ac580m) in cuts the company had already pencilled in for 2027, and part of the outsourced work is set to go to consulting firm Accenture.<\/p>\n<p>Investors gave the news a muted reception, with BAT shares slipping around 2.5% halfway through London&#8217;s Monday trading session.<\/p>\n<p>Analysts at Barclays noted that while the productivity drive had been signalled earlier in the year, the sheer scale of the reductions could still catch the market off guard.<\/p>\n<p>The move drew a wider warning from Russ Mould, investment director at AJ Bell, who said BAT was the latest company to lean harder on technology to run its operations and launch products faster. <\/p>\n<p>The scale of the cutbacks, Mould cautioned, was &#8220;a sign of the times&#8221; and a worrying signal for the wider jobs market.<\/p>\n<\/div>\n<footer class=\"perf-cv-auto c-article-contributors c-article-contributors-supplementary u-margin-top-2 u-padding-top-2\">\n<p>Additional sources<strong> \u2022 AFP<\/strong><\/p>\n<\/footer>\n<p>                                  Go to accessibility shortcuts<\/p>\n<div class=\"c-article-share-comment u-align-items-center u-display-flex\"><span class=\"c-article-share-comment__links u-align-items-center u-display-flex u-justify-content-center js-c-article-share-comment-share\"><span class=\"c-article-share-comment__label\">Share<\/span><\/span><span class=\"c-article-share-comment__label\">Comments<\/span><span class=\"c-article-share-comment__label c-article-share-comment__label--always\">Add Euronews on Google<\/span><\/div>\n<div id=\"adb-article-you-might-also-like\" class=\"perf-cv-auto c-article-you-might-also-like\">\n<h2 class=\"c-article-you-might-also-like__title\">\n        Read more<br \/>\n      <\/h2>\n<div class=\"c-article-you-might-also-like__container\">\n<article id=\"abe-2905748-pos0-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2905748\" data-cid=\"9817179\" data-part-label=\"Partner content\">\n<figure id=\"abe-2905748-label-pos0-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/81\/71\/79\/480x270_cmsv2_2a8ab975-6373-5333-a028-79ce650c548c-9817179.jpg\" loading=\"lazy\" alt=\"People participate in a march to protest the opening of AI data centers in Vancouver, British Columbia, 27 June 2026\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Economy<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    The AI boom could trigger the next crash, central banks warn<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2904805-pos1-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2904805\" data-cid=\"9812928\" data-part-label=\"Partner content\">\n<figure id=\"abe-2904805-label-pos1-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/81\/29\/28\/480x270_cmsv2_1015fdce-3a3a-5f19-b051-0eb7a1cb33a1-9812928.jpg\" loading=\"lazy\" alt=\"Paris city view (file photo)\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Economy<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    Where do workers lose the biggest share of their salaries in Europe?<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2902192-pos2-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2902192\" data-cid=\"9811292\" data-part-label=\"Partner content\">\n<figure id=\"abe-2902192-label-pos2-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/79\/94\/61\/480x270_cmsv2_97685693-5a62-5d65-b27e-71a7c38dd3de-9799461.jpg\" loading=\"lazy\" alt=\"Cascais\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Business<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    Why Portugal is attracting the world&#8217;s super-rich<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<div class=\"perf-cv-auto\">\n<ul id=\"adb-article-tags\" class=\"c-tags-list\">\n<li class=\"c-tags-list__item\">\n<section class=\"tc-cta\" data-twig-component=\"Cta-default\">\n  United Kingdom<br \/>\n<\/section>\n<\/li>\n<li class=\"c-tags-list__item\">\n<section class=\"tc-cta\" data-twig-component=\"Cta-default\">\n  Jobs<br \/>\n<\/section>\n<\/li>\n<li class=\"c-tags-list__item\">\n<section class=\"tc-cta\" data-twig-component=\"Cta-default\">\n  job loss<br \/>\n<\/section>\n<\/li>\n<li class=\"c-tags-list__item\">\n<section class=\"tc-cta\" data-twig-component=\"Cta-default\">\n  Tobacco Industry<br \/>\n<\/section>\n<\/li>\n<li class=\"c-tags-list__item\">\n<section class=\"tc-cta\" data-twig-component=\"Cta-default\">\n  Business<br \/>\n<\/section>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<aside class=\"o-article-newsy__aside\">\n<div class=\"c-ad-wrapper o-article-newsy__aside__content-1\" data-ad-name=\"adzone-halfpage\">\n<div class=\"c-ad c-ad-halfpage u-show-for-desktop\">\n<div class=\"c-ad__placeholder\"><img loading=\"lazy\" decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/static.euronews.com\/website\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<div class=\"c-ad u-show-for-mobile-only\">\n<div class=\"c-ad__placeholder\"><img loading=\"lazy\" decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/static.euronews.com\/website\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<div id=\"adb-article-top-stories\" class=\"perf-cv-auto c-top-stories\">\n<h2 class=\"c-top-stories__title\">Top stories<\/h2>\n<div class=\"c-top-stories__item\">\n<article id=\"abe-2905748-pos2-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--no-label\" data-nid=\"2905748\" data-cid=\"9817179\" data-part-label=\"Partner content\">\n<figure id=\"abe-2905748-label-pos2-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/81\/71\/79\/320x180_cmsv2_2a8ab975-6373-5333-a028-79ce650c548c-9817179.jpg\" loading=\"lazy\" alt=\"People participate in a march to protest the opening of AI data centers in Vancouver, British Columbia, 27 June 2026\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    The AI boom could trigger the next crash, central banks warn<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<\/div>\n<div class=\"c-top-stories__item\">\n<article id=\"abe-2904805-pos3-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--no-label\" data-nid=\"2904805\" data-cid=\"9812928\" data-part-label=\"Partner content\">\n<figure id=\"abe-2904805-label-pos3-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/81\/29\/28\/320x180_cmsv2_1015fdce-3a3a-5f19-b051-0eb7a1cb33a1-9812928.jpg\" loading=\"lazy\" alt=\"Paris city view (file photo)\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Where do workers lose the biggest share of their salaries in Europe?<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<\/div>\n<div class=\"c-top-stories__item\">\n<article id=\"abe-2902192-pos4-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--no-label\" data-nid=\"2902192\" data-cid=\"9811292\" data-part-label=\"Partner content\">\n<figure id=\"abe-2902192-label-pos4-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/79\/94\/61\/320x180_cmsv2_97685693-5a62-5d65-b27e-71a7c38dd3de-9799461.jpg\" loading=\"lazy\" alt=\"Cascais\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Why Portugal is attracting the world&#8217;s super-rich<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<\/div>\n<div class=\"c-top-stories__item\">\n<article id=\"abe-2904933-pos5-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--no-label\" data-nid=\"2904933\" data-cid=\"9813663\" data-part-label=\"Partner content\">\n<figure id=\"abe-2904933-label-pos5-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/81\/36\/63\/320x180_cmsv2_390d96ac-9122-5e43-8988-c62a8ec649bb-9813663.jpg\" loading=\"lazy\" alt=\"A man walks past a monitor showing stock prices of companies on the Tokyo Stock Exchange, 23 June 2026\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    The investments that soared and slumped in the first half of 2026<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<\/div>\n<div class=\"c-top-stories__item\">\n<article id=\"abe-2904959-pos6-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--no-label\" data-nid=\"2904959\" data-cid=\"9813834\" data-part-label=\"Partner content\">\n<figure id=\"abe-2904959-label-pos6-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/53\/08\/22\/320x180_cmsv2_7d39bdc2-2a85-53fd-ae21-6868d20b2457-9530822.jpg\" loading=\"lazy\" alt=\"Trams make their way through the narrow streets of the Alfama district in Lisbon, Portugal,\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Which European cities require nearly 19 years of income to buy a home?<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<div class=\"perf-cv-auto c-ad-wrapper o-article-newsy__aside__content-2\" data-ad-name=\"adzone-halfpage\">\n<div class=\"c-ad c-ad-halfpage u-show-for-desktop\">\n<div class=\"c-ad__placeholder\"><img loading=\"lazy\" decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/static.euronews.com\/website\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<div class=\"c-ad u-show-for-mobile-only\">\n<div class=\"c-ad__placeholder\"><img loading=\"lazy\" decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/static.euronews.com\/website\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"perf-cv-auto c-most-viewed\">\n<h2 class=\"c-most-viewed__title qa-section-title\">Most read<\/h2>\n<div class=\"c-most-viewed__list\">\n<div class=\"c-most-viewed__item\"><span class=\"c-most-viewed__item__number\">1<\/span><\/p>\n<article id=\"abe-2904959-pos1-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2904959\" data-cid=\"9813834\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Which European cities require nearly 19 years of income to buy a home?<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<\/div>\n<div class=\"c-most-viewed__item\"><span class=\"c-most-viewed__item__number\">2<\/span><\/p>\n<article id=\"abe-2904094-pos2-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-video the-media-object--has-related the-media-object--no-label\" data-nid=\"2904094\" data-cid=\"9809129\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Which European countries are the cheapest and most expensive?<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<\/div>\n<div class=\"c-most-viewed__item\"><span class=\"c-most-viewed__item__number\">3<\/span><\/p>\n<article id=\"abe-2904812-pos3-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2904812\" data-cid=\"9813023\" 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loading=\"lazy\" decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/static.euronews.com\/website\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<\/div>\n<\/article>\n<article id=\"abe-2905748-pos0-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2905748\" data-cid=\"9817179\" data-part-label=\"Partner content\">\n<figure id=\"abe-2905748-label-pos0-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/81\/71\/79\/480x270_cmsv2_2a8ab975-6373-5333-a028-79ce650c548c-9817179.jpg\" loading=\"lazy\" alt=\"People participate in a march to protest the opening of AI data centers in Vancouver, British Columbia, 27 June 2026\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Economy<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    The AI boom could trigger the next crash, central banks warn<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2904805-pos1-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2904805\" data-cid=\"9812928\" data-part-label=\"Partner content\">\n<figure id=\"abe-2904805-label-pos1-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/81\/29\/28\/480x270_cmsv2_1015fdce-3a3a-5f19-b051-0eb7a1cb33a1-9812928.jpg\" loading=\"lazy\" alt=\"Paris city view (file photo)\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Economy<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    Where do workers lose the biggest share of their salaries in Europe?<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2902192-pos2-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2902192\" data-cid=\"9811292\" data-part-label=\"Partner content\">\n<figure id=\"abe-2902192-label-pos2-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/79\/94\/61\/480x270_cmsv2_97685693-5a62-5d65-b27e-71a7c38dd3de-9799461.jpg\" loading=\"lazy\" alt=\"Cascais\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Business<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    Why Portugal is attracting the world&#8217;s super-rich<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2905748-pos2-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--no-label\" data-nid=\"2905748\" data-cid=\"9817179\" data-part-label=\"Partner content\">\n<figure id=\"abe-2905748-label-pos2-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/81\/71\/79\/320x180_cmsv2_2a8ab975-6373-5333-a028-79ce650c548c-9817179.jpg\" loading=\"lazy\" alt=\"People participate in a march to protest the opening of AI data centers in Vancouver, British Columbia, 27 June 2026\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    The AI boom could trigger the next crash, central banks warn<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2904805-pos3-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--no-label\" data-nid=\"2904805\" data-cid=\"9812928\" data-part-label=\"Partner content\">\n<figure id=\"abe-2904805-label-pos3-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/81\/29\/28\/320x180_cmsv2_1015fdce-3a3a-5f19-b051-0eb7a1cb33a1-9812928.jpg\" loading=\"lazy\" alt=\"Paris city view (file photo)\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Where do workers lose the biggest share of their salaries in Europe?<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2902192-pos4-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--no-label\" data-nid=\"2902192\" data-cid=\"9811292\" data-part-label=\"Partner content\">\n<figure id=\"abe-2902192-label-pos4-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/79\/94\/61\/320x180_cmsv2_97685693-5a62-5d65-b27e-71a7c38dd3de-9799461.jpg\" loading=\"lazy\" alt=\"Cascais\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Why Portugal is attracting the world&#8217;s super-rich<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2904933-pos5-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--no-label\" data-nid=\"2904933\" data-cid=\"9813663\" data-part-label=\"Partner content\">\n<figure id=\"abe-2904933-label-pos5-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/81\/36\/63\/320x180_cmsv2_390d96ac-9122-5e43-8988-c62a8ec649bb-9813663.jpg\" loading=\"lazy\" alt=\"A man walks past a monitor showing stock prices of companies on the Tokyo Stock Exchange, 23 June 2026\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    The investments that soared and slumped in the first half of 2026<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2904959-pos6-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--no-label\" data-nid=\"2904959\" data-cid=\"9813834\" data-part-label=\"Partner content\">\n<figure id=\"abe-2904959-label-pos6-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/53\/08\/22\/320x180_cmsv2_7d39bdc2-2a85-53fd-ae21-6868d20b2457-9530822.jpg\" loading=\"lazy\" alt=\"Trams make their way through the narrow streets of the Alfama district in Lisbon, Portugal,\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Which European cities require nearly 19 years of income to buy a home?<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2904959-pos1-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2904959\" data-cid=\"9813834\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Which European cities require nearly 19 years of income to buy a home?<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2904094-pos2-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-video the-media-object--has-related the-media-object--no-label\" data-nid=\"2904094\" data-cid=\"9809129\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Which European countries are the cheapest and most expensive?<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2904812-pos3-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2904812\" data-cid=\"9813023\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Ferrari&#8217;s marketing boss quits after backlash over first EV<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2900768-pos4-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--no-label\" data-nid=\"2900768\" data-cid=\"9792642\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Dubai is training its private sector in agentic AI \u2013 here&#8217;s why<br \/>\n  <\/h3>\n<div class=\"the-media-object__quote\">Partner content presented by <strong>Dubai Chambers<\/strong><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2902192-pos5-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2902192\" data-cid=\"9811292\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Why Portugal is attracting the world&#8217;s super-rich<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<div class=\"articleBody\" data-key=\"articleBody\">British American Tobacco (BAT), the London-listed maker of Lucky Strike and Dunhill, said on Monday that it will cut 5,500 jobs worldwide.BAT also stated the overhaul would also see around 3,500 positions outsourced to third parties, with the two measures together touching roughly 9,000 staff, close to a fifth of its 47,000 workers.According to AFP, the company is aiming to save \u00a3600 million (\u20ac695m) a year by 2028.The restructuring reaches across BAT&#8217;s operations worldwide but spares the US, its single largest market, which is run through its Reynolds American subsidiary.Like its rivals, BAT is grappling with the steady decline of traditional smoking in its established markets, as health concerns and tighter regulation reduce the number of cigarette buyers.The company has pinned its future on what it calls &#8220;smokeless&#8221; products, the Vuse vaping brand, glo heated-tobacco devices and Velo nicotine pouches, and has set itself a target of drawing half its revenue from these newer lines by 2035.However, that transition has not been smooth.In the US, the rollout of new nicotine products has been held up by a lengthy regulatory approval process, constraining sales in the market that matters most to the group.Technology, costs and confirmed cutsCEO Tadeu Marroco framed the cuts as part of building what he described as a more agile, cost-disciplined and technology-enabled company, adding that BAT was committed to supporting affected staff through the change with care and respect.The savings target announced comes on top of \u00a3500 million (\u20ac580m) in cuts the company had already pencilled in for 2027, and part of the outsourced work is set to go to consulting firm Accenture.Investors gave the news a muted reception, with BAT shares slipping around 2.5% halfway through London&#8217;s Monday trading session.Analysts at Barclays noted that while the productivity drive had been signalled earlier in the year, the sheer scale of the reductions could still catch the market off guard.The move drew a wider warning from Russ Mould, investment director at AJ Bell, who said BAT was the latest company to lean harder on technology to run its operations and launch products faster.The scale of the cutbacks, Mould cautioned, was &#8220;a sign of the times&#8221; and a worrying signal for the wider jobs market.<\/div>\n<p>[analyse_source url=&#8221;http:\/\/www.euronews.com\/business\/2026\/06\/29\/lucky-strike-maker-bat-to-axe-5500-jobs-worldwide-in-695m-cost-drive&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images.euronews.com\/articles\/stories\/09\/81\/74\/79\/1200x675_cmsv2_518ed09a-668c-5c2f-a90b-a8a50783f62d-9817479.jpg&#8221;] Europe Today &#8216;Extremely unusual&#8217; heat with &#8216;no end&#8217; in sight, says Copernicus direc Europe Today AC should be prioritised for the elderly and vulnerable, expert says Culture news Hot wax: Are your vinyls at risk during a heatwave? Travel News Cyprus tourism revenue fell more than 35% in April due to war [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90],"tags":[226,36],"class_list":["post-2017273","post","type-post","status-publish","format-standard","hentry","category-international","tag-crawlmanager","tag-euronews-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2017273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2017273"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2017273\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2017273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2017273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2017273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}