{"id":2016974,"date":"2026-06-29T09:24:17","date_gmt":"2026-06-29T06:24:17","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2016974"},"modified":"2026-06-29T09:24:17","modified_gmt":"2026-06-29T06:24:17","slug":"it-looks-like-playstation-6-is-going-to-cost-sony-about-1000-to-make-which-likely-means-it-will-cost-more-than-that-at-retail","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2016974","title":{"rendered":"It looks like PlayStation 6 is going to cost Sony about $1,000 to make, which likely means it will cost more than that at retail"},"content":{"rendered":"<article class=\"article \" data-ads=\"true\" data-article-type=\"news\" data-article-group=\"news\" data-paywalled=\"false\" data-premium=\"false\" data-sponsored=\"false\" data-type=\"article\">\n<header class=\"article_header\" data-component=\"article-header\">\n<div class=\"breadcrumbs\">\n<nav class=\"nav_breadcrumbs\" data-component=\"nav-breadcrumbs\" aria-label=\"Breadcrumb\">\n<ul class=\"nav-links\">\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/\" data-active=\"false\"><br \/>\n                      Home<br \/>\n                <\/a>\n            <\/li>\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/news\" data-active=\"false\"><br \/>\n                      News<br \/>\n                <\/a>\n            <\/li>\n<\/ul>\n<\/nav><\/div>\n<div class=\"headline_details\" id=\"main-content\">\n<h1 class=\"title\">It looks like PlayStation 6 is going to cost Sony about $1,000 to make, which likely means it will cost more than that at retail<\/h1>\n<p class=\"strapline\">I am so tired.<\/p>\n<\/p><\/div>\n<div class=\"headline_asset\">\n<figure class=\"headline_image_wrapper\">\n<p>        <img fetchpriority=\"high\" decoding=\"async\" class=\"headline_image\" src=\"https:\/\/assetsio.gnwcdn.com\/ps6-price-date.jpg?width=570&amp;quality=85&amp;format=jpg&amp;dpr=3&amp;auto=webp\" alt=\"PlayStation symbol over a calendar and some money.\" loading=\"eager\" data-uri=\"ps6-price-date.jpg\" data-lightbox width=\"570\" height=\"321\"><figcaption>\n          <span class=\"attribution\">Image credit: <cite>Eurogamer<\/cite><\/span><br \/>\n        <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"metadata\">\n<div class=\"avatar\">\n<p>    <img loading=\"lazy\" decoding=\"async\" alt=\"Sherif Saed avatar\" src=\"https:\/\/assetsio.gnwcdn.com\/IMG_1950_Uy1XomJ.JPG?width=2048&amp;height=2048&amp;fit=bounds&amp;quality=85&amp;format=jpg&amp;auto=webp\" style=\"aspect-ratio: 1\" width=\"1638\" height=\"1346\"><\/p>\n<p>  <img alt=\"Sherif Saed avatar\" data-autosize=\"crop_lossy\" data-uri=\"IMG_1950_Uy1XomJ.JPG\" loading=\"lazy\" style=\"aspect-ratio: 1\" width=\"1638\" height=\"1346\">\n<\/div>\n<div class=\"text\">\n<div class=\"byline\">\n                  <span class=\"article_type\" data-slug=\"news\"><br \/>\n                    News<br \/>\n                  <\/span><\/p>\n<p><span class=\"by\">by<\/span> <span class=\"author\"><a href=\"https:\/\/www.eurogamer.net\/authors\/sherif-saed\">Sherif Saed<\/a><\/span>                    <span class=\"job_title\"><br \/>\n                      Contributor<br \/>\n                    <\/span>\n            <\/div>\n<div class=\"published_at\">\nPublished on <time datetime=\"2026-06-29T09:24:17+00:00\">June 29, 2026<\/time>              <\/div>\n<div class=\"comments\">\n      <a class=\"comments__link comments-bubble\" href=\"https:\/\/www.eurogamer.net\/ps6-bill-of-materials-cost-1000-usd-insider-report?view=comments\" rel=\"nofollow\"><br \/>\n          37 comments<br \/>\n      <\/a>\n    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/header>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p>You may be asked to pay at least $1,000 for a PlayStation 6, if a new leak from an industry insider is to be believed. <a href=\"https:\/\/x.com\/Kepler_L2\">KeplerL2<\/a>, who has a long-standing track record when it comes to revealing hardware plans from AMD ahead of time, has updated their estimated manufacturing cost for the PS6.<\/p>\n<p><a href=\"https:\/\/www.neogaf.com\/threads\/sony-hikes-up-ps5-pricing-in-april-ps5-%E2%80%93-649-99-ps5-digital-edition-%E2%80%93-599-99-ps5-pro-%E2%80%93-899-99-portal-249-99.1695175\/page-24#post-271425735\">In March<\/a>, KeplerL2 suggested that it would cost Sony around $760 to manufacture one unit of the upcoming console. Their information is based on the bill of materials (BoM) cost, which covers the price of each component necessary to build the device.<\/p>\n<p>Unfortunately, the reliable leaker has now updated their estimates, raising the cost by a pretty significant $200, which would put the BoM at a staggering $960. KeplerL2 once again shared the information <a href=\"https:\/\/www.neogaf.com\/threads\/up-according-to-keplerl2-the-ps6%E2%80%99s-bom-is-estimated-at-around-960.1695213\/page-9#post-271729341\">on NeoGaf<\/a>.<\/p>\n<figure>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"PlayStation logo overlaid on a faded background with a calendar and PS5 silhouette on the left, and Sony blockbusters collage on the right\" height=\"1080\" src=\"https:\/\/assetsio.gnwcdn.com\/ps_zj46e6Z.jpg?width=2048&amp;height=2048&amp;fit=bounds&amp;quality=85&amp;format=jpg&amp;auto=webp\" style=\"aspect-ratio: 1.7777777777777777\" width=\"1920\"><\/p>\n<p><img alt=\"PlayStation logo overlaid on a faded background with a calendar and PS5 silhouette on the left, and Sony blockbusters collage on the right\" data-autosize=\"crop_lossy\" data-lightbox data-uri=\"ps_zj46e6Z.jpg\" height=\"1080\" loading=\"lazy\" style=\"aspect-ratio: 1.7777777777777777\" width=\"1920\"><figcaption><span class=\"attribution\">Image credit: <cite>Eurogamer \/ Sony<\/cite><\/span><\/figcaption><\/figure>\n<p>The BoM, of course, doesn&#8217;t include various other overhead costs, such as shipping or storage, nor does it cover any of the developmental and research and development costs that precede a product&#8217;s launch. If we go by their estimates, Sony would need to sell the PS6 at a loss if it wants to maintain a price under $1,000, which is itself already well above what many would consider affordable (though Sony is <a href=\"https:\/\/www.eurogamer.net\/playstation-just-had-its-best-ever-financial-year-as-ps5-sales-hit-7-8m\">no stranger to selling its hardware at a loss<\/a>). That said, a near-$1,000 launch price for a new console would be a historically high price for PlayStation, but it&#8217;s increasingly becoming the acceptable entry point today due to the ongoing, AI-driven RAM and storage shortages. <a href=\"https:\/\/www.eurogamer.net\/valve-steam-machine-price-availability-reaction\">Just look at the Steam Machine.<\/a><\/p>\n<p><span class=\"injection_placeholder\" data-position=\"1\"><\/span><\/p>\n<p>KeplerL2 has <a href=\"https:\/\/www.digitalfoundry.net\/articles\/digitalfoundry-2025-the-first-plausible-sony-handheld-specs-leaks-emerge-but-how-capable-can-it-be\">previously leaked early specs for Sony&#8217;s rumoured upcoming handheld<\/a>, which is said to be launching alongside the PS6. Sony, of course, has yet to officially announce the successor to the PS5, and has so far only said <a href=\"https:\/\/www.eurogamer.net\/ps6-release-plans-sony-business-model\">it has not yet decided on a launch date or prices<\/a>.<\/p>\n<p>Sony has raised the price of its PS5 line-up multiple times, <a href=\"https:\/\/www.eurogamer.net\/sony-announces-major-price-hikes-for-ps5-ps5-pro-and-portal\">with the most recent having taken place in March<\/a>. At this rate, and given that its core competitor <a href=\"https:\/\/www.eurogamer.net\/xbox-major-price-increases\">Xbox has just raised its prices<\/a>, another hike in 2026 doesn&#8217;t sound all that unlikely.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"preferred-source\" data-component=\"preferred-source\">\nLove Eurogamer.net? Make us a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.google.com\/preferences\/source?q=https:\/\/www.eurogamer.net\">Preferred Source on Google<\/a> and catch more of our coverage in your feeds.  <\/div>\n<\/article>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p>You may be asked to pay at least $1,000 for a PlayStation 6, if a new leak from an industry insider is to be believed. <a href=\"https:\/\/x.com\/Kepler_L2\">KeplerL2<\/a>, who has a long-standing track record when it comes to revealing hardware plans from AMD ahead of time, has updated their estimated manufacturing cost for the PS6.<\/p>\n<p><a href=\"https:\/\/www.neogaf.com\/threads\/sony-hikes-up-ps5-pricing-in-april-ps5-%E2%80%93-649-99-ps5-digital-edition-%E2%80%93-599-99-ps5-pro-%E2%80%93-899-99-portal-249-99.1695175\/page-24#post-271425735\">In March<\/a>, KeplerL2 suggested that it would cost Sony around $760 to manufacture one unit of the upcoming console. Their information is based on the bill of materials (BoM) cost, which covers the price of each component necessary to build the device.<\/p>\n<p>Unfortunately, the reliable leaker has now updated their estimates, raising the cost by a pretty significant $200, which would put the BoM at a staggering $960. KeplerL2 once again shared the information <a href=\"https:\/\/www.neogaf.com\/threads\/up-according-to-keplerl2-the-ps6%E2%80%99s-bom-is-estimated-at-around-960.1695213\/page-9#post-271729341\">on NeoGaf<\/a>.<\/p>\n<figure>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"PlayStation logo overlaid on a faded background with a calendar and PS5 silhouette on the left, and Sony blockbusters collage on the right\" height=\"1080\" src=\"https:\/\/assetsio.gnwcdn.com\/ps_zj46e6Z.jpg?width=2048&amp;height=2048&amp;fit=bounds&amp;quality=85&amp;format=jpg&amp;auto=webp\" style=\"aspect-ratio: 1.7777777777777777\" width=\"1920\"><\/p>\n<p><img alt=\"PlayStation logo overlaid on a faded background with a calendar and PS5 silhouette on the left, and Sony blockbusters collage on the right\" data-autosize=\"crop_lossy\" data-lightbox data-uri=\"ps_zj46e6Z.jpg\" height=\"1080\" loading=\"lazy\" style=\"aspect-ratio: 1.7777777777777777\" width=\"1920\"><figcaption><span class=\"attribution\">Image credit: <cite>Eurogamer \/ Sony<\/cite><\/span><\/figcaption><\/figure>\n<p>The BoM, of course, doesn&#8217;t include various other overhead costs, such as shipping or storage, nor does it cover any of the developmental and research and development costs that precede a product&#8217;s launch. If we go by their estimates, Sony would need to sell the PS6 at a loss if it wants to maintain a price under $1,000, which is itself already well above what many would consider affordable (though Sony is <a href=\"https:\/\/www.eurogamer.net\/playstation-just-had-its-best-ever-financial-year-as-ps5-sales-hit-7-8m\">no stranger to selling its hardware at a loss<\/a>). That said, a near-$1,000 launch price for a new console would be a historically high price for PlayStation, but it&#8217;s increasingly becoming the acceptable entry point today due to the ongoing, AI-driven RAM and storage shortages. <a href=\"https:\/\/www.eurogamer.net\/valve-steam-machine-price-availability-reaction\">Just look at the Steam Machine.<\/a><\/p>\n<p><span class=\"injection_placeholder\" data-position=\"1\"><\/span><\/p>\n<p>KeplerL2 has <a href=\"https:\/\/www.digitalfoundry.net\/articles\/digitalfoundry-2025-the-first-plausible-sony-handheld-specs-leaks-emerge-but-how-capable-can-it-be\">previously leaked early specs for Sony&#8217;s rumoured upcoming handheld<\/a>, which is said to be launching alongside the PS6. Sony, of course, has yet to officially announce the successor to the PS5, and has so far only said <a href=\"https:\/\/www.eurogamer.net\/ps6-release-plans-sony-business-model\">it has not yet decided on a launch date or prices<\/a>.<\/p>\n<p>Sony has raised the price of its PS5 line-up multiple times, <a href=\"https:\/\/www.eurogamer.net\/sony-announces-major-price-hikes-for-ps5-ps5-pro-and-portal\">with the most recent having taken place in March<\/a>. At this rate, and given that its core competitor <a href=\"https:\/\/www.eurogamer.net\/xbox-major-price-increases\">Xbox has just raised its prices<\/a>, another hike in 2026 doesn&#8217;t sound all that unlikely.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Home News It looks like PlayStation 6 is going to cost Sony about $1,000 to make, which likely means it will cost more than that at retail I am so tired. Image credit: Eurogamer News by Sherif Saed Contributor Published on June 29, 2026 37 comments You may be asked to pay at least $1,000 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,253],"class_list":["post-2016974","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-eurogamer-net"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2016974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2016974"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2016974\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2016974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2016974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2016974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}