{"id":2016341,"date":"2026-06-28T19:55:14","date_gmt":"2026-06-28T16:55:14","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2016341"},"modified":"2026-06-28T19:55:14","modified_gmt":"2026-06-28T16:55:14","slug":"cd-projekt-is-rebranding-as-cd-projekt-red-but-confusingly-cd-projekt-red-is-still-cd-projekt-red","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2016341","title":{"rendered":"CD Projekt is rebranding as CD Projekt Red, but confusingly, CD Projekt Red is still CD Projekt Red"},"content":{"rendered":"<article class=\"article \" data-ads=\"true\" data-article-type=\"news\" data-article-group=\"news\" data-paywalled=\"false\" data-premium=\"false\" data-sponsored=\"false\" data-type=\"article\">\n<header class=\"article_header\" data-component=\"article-header\">\n<div class=\"breadcrumbs\">\n<nav class=\"nav_breadcrumbs\" data-component=\"nav-breadcrumbs\" aria-label=\"Breadcrumb\">\n<ul class=\"nav-links\">\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/\" data-active=\"false\"><br \/>\n                      Home<br \/>\n                <\/a>\n            <\/li>\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/news\" data-active=\"false\"><br \/>\n                      News<br \/>\n                <\/a>\n            <\/li>\n<\/ul>\n<\/nav><\/div>\n<div class=\"headline_details\" id=\"main-content\">\n<h1 class=\"title\">CD Projekt is rebranding as CD Projekt Red, but confusingly, CD Projekt Red is still CD Projekt Red<\/h1>\n<p class=\"strapline\">Red-y or not.<\/p>\n<\/p><\/div>\n<div class=\"headline_asset\">\n<figure class=\"headline_image_wrapper\">\n<p>        <img fetchpriority=\"high\" decoding=\"async\" class=\"headline_image\" src=\"https:\/\/assetsio.gnwcdn.com\/cd-projekt-warns-employee-data-might-be-caught-up-in-leak-circulating-online-1623355834767.jpg?width=570&amp;quality=85&amp;format=jpg&amp;dpr=3&amp;auto=webp\" alt loading=\"eager\" data-uri=\"cd-projekt-warns-employee-data-might-be-caught-up-in-leak-circulating-online-1623355834767.jpg\" data-lightbox width=\"570\" height=\"320\"><\/p>\n<\/figure><\/div>\n<div class=\"metadata\">\n<div class=\"avatar\">\n<p>    <img loading=\"lazy\" decoding=\"async\" alt=\"Vikki Blake avatar\" src=\"https:\/\/assetsio.gnwcdn.com\/1533038852.jpg?width=2048&amp;height=2048&amp;fit=bounds&amp;quality=85&amp;format=jpg&amp;auto=webp\" style=\"aspect-ratio: 1\" width=\"180\" height=\"179\"><\/p>\n<p>  <img alt=\"Vikki Blake avatar\" data-autosize=\"crop_lossy\" data-uri=\"1533038852.jpg\" loading=\"lazy\" style=\"aspect-ratio: 1\" width=\"180\" height=\"179\">\n<\/div>\n<div class=\"text\">\n<div class=\"byline\">\n                  <span class=\"article_type\" data-slug=\"news\"><br \/>\n                    News<br \/>\n                  <\/span><\/p>\n<p><span class=\"by\">by<\/span> <span class=\"author\"><a href=\"https:\/\/www.eurogamer.net\/authors\/vikki-blake\">Vikki Blake<\/a><\/span>                    <span class=\"job_title\"><br \/>\n                      Contributor<br \/>\n                    <\/span>\n            <\/div>\n<div class=\"published_at\">\nPublished on <time datetime=\"2026-06-28T19:55:14+00:00\">June 28, 2026<\/time>              <\/div>\n<div class=\"comments\">\n      <a class=\"comments__link comments-bubble\" href=\"https:\/\/www.eurogamer.net\/cd-projekt-rebrands-as-cd-projekt-red?view=comments\" rel=\"nofollow\"><br \/>\n          4 comments<br \/>\n      <\/a>\n    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/header>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p>CD Projekt has rebranded itself as CD Projekt Red \u2013 or CD Projekt Red Sp\u00f3\u0142ka Akcyjna, to be precise.<\/p>\n<p>That&#8217;s right: after years of insisting the development studio should be known as CD Projekt Red and the wider company as CD Projekt, stakeholders at the firm&#8217;s last general meeting have voted to unify both brands with the former&#8217;s identity.<\/p>\n<figure>\n<div class=\"video_wrapper youtube\">\n<a aria-label=\"The Witcher 4 - Official Cinematic Reveal Trailer | The Game Awards 2024\" class=\"video-facade full-size\" data-platform=\"youtube\" href=\"https:\/\/www.youtube.com\/embed\/LN7QtUeSo84?autoplay=1\" title=\"Click to play video from YouTube\"><br \/>\n<img decoding=\"async\" alt=\"Cover image for YouTube video\" class=\"video-facade__image\" loading=\"lazy\" src=\"https:\/\/i.ytimg.com\/vi\/LN7QtUeSo84\/hqdefault.jpg\"><span class=\"video-facade__title\">The Witcher 4 &#8211; Official Cinematic Reveal Trailer | The Game Awards 2024<\/span><\/p>\n<p><\/a>\n<\/div><figcaption>The Witcher 4 &#8211; Official Cinematic Reveal Trailer | The Game Awards 2024.<a class=\"video\" href=\"https:\/\/www.youtube.com\/watch?v=LN7QtUeSo84\" rel=\"noopener\" target=\"_blank\">Watch on YouTube<\/a><\/figcaption><\/figure>\n<p>For those not in the know, up until now, CD Projekt Red referred specifically to the part of the company that made games, and its five development studios. Other subsidiary companies \u2013 like GOG, <a href=\"https:\/\/www.eurogamer.net\/gog-and-cd-projekt-founder-micha-kicinski-acquires-100-ownership-of-gog\">before it was sold to CD Projekt co-founder<\/a>, Micha\u0142 Kici\u0144ski \u2013 fell under CD Projekt&#8217;s wider portfolio.<\/p>\n<p>While the <a href=\"https:\/\/www.bankier.pl\/wiadomosc\/CD-Projekt-zmienia-nazwe-spolki-na-CD-Projekt-RED-9156039.html\">news<\/a> is unilkely to impact fans of the studio, it may make it slightly harder for us to disaggregate the news that comes from the studio itself and that of its parent company.<\/p>\n<p>In a statement, the company wrote: &#8220;The studio&#8217;s activities currently correspond to the Company&#8217;s core operational activity, which consists of producing and publishing video games and managing the Company&#8217;s brands, including through the creation and licensing of accompanying products.<\/p>\n<p>&#8220;In the opinion of the Management Board, the new company name will ensure consistency in the communication of the CD Projekt Red brand, which will, among other things, facilitate the identification of the company with its products on the global market and support recruitment processes.&#8221;<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"1\"><\/span><\/p>\n<p>Last week, we reported that <a href=\"https:\/\/www.eurogamer.net\/games\/the-witcher-4\">The Witcher 4<\/a> developer <a href=\"https:\/\/www.eurogamer.net\/cd-projekt-red-admits-it-lost-the-faith-of-some-fans-indefinitely\">CD Projekt Red believed it&#8217;s yet to complete its &#8220;full redemption arc&#8221;<\/a> after the disastrous 2020 launch of its open-world action-adventure game, <a href=\"https:\/\/www.eurogamer.net\/games\/cyberpunk-2077\">Cyberpunk 2077<\/a>. The open-world action-adventure game <a href=\"https:\/\/www.eurogamer.net\/cyberpunk-2077-is-super-rough-on-ps4-and-xbox-one-and-the-memes-have-already-begun\">had a release so <\/a>disastrous, <a href=\"https:\/\/www.eurogamer.net\/cd-projekt-investors-may-sue-over-cyberpunk-2077s-materially-misleading-information\">CD Projekt investors considered suing the studio<\/a>. Now, speaking with the benefit of hindsight, joint CEO Micha\u0142 Nowakowski admitted it had been a &#8220;heartbreaking&#8221; time for the studio, given its reputation had been its &#8220;biggest asset&#8221;.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"preferred-source\" data-component=\"preferred-source\">\nLove Eurogamer.net? Make us a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.google.com\/preferences\/source?q=https:\/\/www.eurogamer.net\">Preferred Source on Google<\/a> and catch more of our coverage in your feeds.  <\/div>\n<\/article>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p>CD Projekt has rebranded itself as CD Projekt Red \u2013 or CD Projekt Red Sp\u00f3\u0142ka Akcyjna, to be precise.<\/p>\n<p>That&#8217;s right: after years of insisting the development studio should be known as CD Projekt Red and the wider company as CD Projekt, stakeholders at the firm&#8217;s last general meeting have voted to unify both brands with the former&#8217;s identity.<\/p>\n<figure>\n<div class=\"video_wrapper youtube\">\n<a aria-label=\"The Witcher 4 - Official Cinematic Reveal Trailer | The Game Awards 2024\" class=\"video-facade full-size\" data-platform=\"youtube\" href=\"https:\/\/www.youtube.com\/embed\/LN7QtUeSo84?autoplay=1\" title=\"Click to play video from YouTube\"><br \/>\n<img decoding=\"async\" alt=\"Cover image for YouTube video\" class=\"video-facade__image\" loading=\"lazy\" src=\"https:\/\/i.ytimg.com\/vi\/LN7QtUeSo84\/hqdefault.jpg\"><span class=\"video-facade__title\">The Witcher 4 &#8211; Official Cinematic Reveal Trailer | The Game Awards 2024<\/span><\/p>\n<p><\/a>\n<\/div><figcaption>The Witcher 4 &#8211; Official Cinematic Reveal Trailer | The Game Awards 2024.<a class=\"video\" href=\"https:\/\/www.youtube.com\/watch?v=LN7QtUeSo84\" rel=\"noopener\" target=\"_blank\">Watch on YouTube<\/a><\/figcaption><\/figure>\n<p>For those not in the know, up until now, CD Projekt Red referred specifically to the part of the company that made games, and its five development studios. Other subsidiary companies \u2013 like GOG, <a href=\"https:\/\/www.eurogamer.net\/gog-and-cd-projekt-founder-micha-kicinski-acquires-100-ownership-of-gog\">before it was sold to CD Projekt co-founder<\/a>, Micha\u0142 Kici\u0144ski \u2013 fell under CD Projekt&#8217;s wider portfolio.<\/p>\n<p>While the <a href=\"https:\/\/www.bankier.pl\/wiadomosc\/CD-Projekt-zmienia-nazwe-spolki-na-CD-Projekt-RED-9156039.html\">news<\/a> is unilkely to impact fans of the studio, it may make it slightly harder for us to disaggregate the news that comes from the studio itself and that of its parent company.<\/p>\n<p>In a statement, the company wrote: &#8220;The studio&#8217;s activities currently correspond to the Company&#8217;s core operational activity, which consists of producing and publishing video games and managing the Company&#8217;s brands, including through the creation and licensing of accompanying products.<\/p>\n<p>&#8220;In the opinion of the Management Board, the new company name will ensure consistency in the communication of the CD Projekt Red brand, which will, among other things, facilitate the identification of the company with its products on the global market and support recruitment processes.&#8221;<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"1\"><\/span><\/p>\n<p>Last week, we reported that <a href=\"https:\/\/www.eurogamer.net\/games\/the-witcher-4\">The Witcher 4<\/a> developer <a href=\"https:\/\/www.eurogamer.net\/cd-projekt-red-admits-it-lost-the-faith-of-some-fans-indefinitely\">CD Projekt Red believed it&#8217;s yet to complete its &#8220;full redemption arc&#8221;<\/a> after the disastrous 2020 launch of its open-world action-adventure game, <a href=\"https:\/\/www.eurogamer.net\/games\/cyberpunk-2077\">Cyberpunk 2077<\/a>. The open-world action-adventure game <a href=\"https:\/\/www.eurogamer.net\/cyberpunk-2077-is-super-rough-on-ps4-and-xbox-one-and-the-memes-have-already-begun\">had a release so <\/a>disastrous, <a href=\"https:\/\/www.eurogamer.net\/cd-projekt-investors-may-sue-over-cyberpunk-2077s-materially-misleading-information\">CD Projekt investors considered suing the studio<\/a>. Now, speaking with the benefit of hindsight, joint CEO Micha\u0142 Nowakowski admitted it had been a &#8220;heartbreaking&#8221; time for the studio, given its reputation had been its &#8220;biggest asset&#8221;.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Home News CD Projekt is rebranding as CD Projekt Red, but confusingly, CD Projekt Red is still CD Projekt Red Red-y or not. News by Vikki Blake Contributor Published on June 28, 2026 4 comments CD Projekt has rebranded itself as CD Projekt Red \u2013 or CD Projekt Red Sp\u00f3\u0142ka Akcyjna, to be precise. That&#8217;s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,253],"class_list":["post-2016341","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-eurogamer-net"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2016341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2016341"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2016341\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2016341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2016341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2016341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}