{"id":2015679,"date":"2026-06-24T21:15:49","date_gmt":"2026-06-24T18:15:49","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2015679"},"modified":"2026-06-24T21:15:49","modified_gmt":"2026-06-24T18:15:49","slug":"arbomedia-relanseaza-reteaua-arbopodcast-intr-un-format-extins-cu-o-lista-numeroasa-de-podcasturi-si-noi-formate-de-publicitate","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2015679","title":{"rendered":"ARBOmedia relanseaz\u0103 re\u021beaua ARBOpodcast \u00eentr-un format extins, cu o list\u0103 numeroas\u0103 de podcasturi \u0219i noi formate de publicitate"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/opiniabuzau.ro\/wp-content\/uploads\/2026\/06\/arbomedia-scaled.webp&#8221;]<\/p>\n<div class=\"entry-content entry clearfix\">\n<h3><em>Lansat\u0103 ini\u021bial \u00een 2021, prima versiune a diviziei <strong>ARBOpodcast <\/strong>a reunit un num\u0103r restr\u00e2ns de podcasturi, dar, gra\u021bie fuziunii cu <strong>Thinkdigital <\/strong>de la sf\u00e2r\u0219itul anului trecut, re\u021beaua a crescut considerabil, iar \u00een acest an a ad\u0103ugat noi titluri \u00een ofert\u0103.<\/em><\/h3>\n<p><strong>Re\u021beaua ARBOpodcast num\u0103r\u0103 \u00een prezent 50 de creatori de con\u021binut<\/strong> care realizeaz\u0103 <strong>54 de podcasturi<\/strong> pe subiecte diverse: de la social, politic, business ori tehnologie, p\u00e2n\u0103 la s\u0103n\u0103tate, parenting, dezvoltare personal\u0103, sport, monden sau divertisment.<\/p>\n<p>Printre numele sonore din re\u021beaua <strong>ARBOpodcast <\/strong>se num\u0103r\u0103 (alfabetic) realizatori precum <strong>Radu Buz\u0103ianu, Dan Cadar, R\u0103zvan Exarhu, Gojira, Virgil Ian\u021bu, C\u0103t\u0103lin M\u0103ru\u021b\u0103, Mihai Morar, Tudor Mu\u0219at, C\u0103t\u0103lin Opri\u0219an, Radu Paraschivescu, Drago\u0219 P\u0103traru, Liana Stanciu, Doru Supeal\u0103, C\u0103t\u0103lin Striblea, Mihaela Tatu, Teo Trandafir, Radu Andrei Tudor<\/strong> \u0219i mul\u021bi al\u021bii.<\/p>\n<p>Potrivit studiului \u201e<strong>Media Digital\u0103 \u00een Rom\u00e2nia 2025\u201d<\/strong> realizat de <strong>BRAT<\/strong> circa <strong>4,8 milioane de rom\u00e2ni consum\u0103 podcasturi,<\/strong> \u00eentr-o pia\u021b\u0103 digital\u0103 \u00een care utilizatorii petrec peste patru ore zilnic online. Alte studii interna\u021bionale, precum cele realizate de <strong>YouGov<\/strong>, plaseaz\u0103 Rom\u00e2nia printre liderii europeni la consumul de podcasturi, <strong>cu 47% dintre rom\u00e2ni ascult\u00e2nd podcasturi cel pu\u021bin o or\u0103 pe s\u0103pt\u0103m\u00e2n\u0103.<\/strong><\/p>\n<p>Serviciul <strong>ARBOpodcast <\/strong>ofer\u0103 cinci tipuri de publicitate: <strong>Product Placement, Sponsored Intro, Pre Roll &amp; Mid Roll Ads <\/strong>\u0219i <strong>Full Sponsorship<\/strong>, la care se adaug\u0103 un format inedit pentru pia\u021ba rom\u00e2neasc\u0103: <strong>Podcast Reel Native Brand Frame<\/strong>, dedicat Reels-urilor de promovare a podcasturilor \u00een social media.<\/p>\n<p>\u201e<em>Podcasturile au devenit spa\u021bii reale de influen\u021b\u0103, nu doar canale alternative de con\u021binut. Prin relansarea ARBOpodcast \u0219i introducerea formatului Podcast Reel Native Brand Frame ne propunem s\u0103 conect\u0103m mai bine creatorii, brandurile \u0219i social media \u00eentr-un ecosistem coerent, \u00een care publicitatea este integrat\u0103 natural, nu impus\u0103<\/em>\u201d, declar\u0103 <strong>Alin Alecu<\/strong>, Managing Director<strong> ARBOmedia<\/strong>.<\/p>\n<div class=\"stream-item stream-item-in-post stream-item-inline-post aligncenter\"><a href=\"https:\/\/vreaulanova.ro\/?utm_source=opiniabuzau&amp;utm_medium=image\" title target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" data-od-unknown-tag data-od-xpath=\"\/HTML\/BODY\/DIV[@class=&apos;background-overlay&apos;]\/*[1][self::DIV]\/*[1][self::DIV]\/*[4][self::DIV]\/*[1][self::DIV]\/*[1][self::DIV]\/*[2][self::ARTICLE]\/*[3][self::DIV]\/*[8][self::DIV]\/*[1][self::A]\/*[1][self::IMG]\" src=\"https:\/\/opiniabuzau.ro\/wp-content\/smush-webp\/2022\/02\/MicrosoftTeams-image-4-1.jpg.webp\" alt width=\"728\" height=\"91\" class=\"perfmatters-lazy\"><img loading=\"lazy\" decoding=\"async\" data-od-unknown-tag data-od-xpath=\"\/HTML\/BODY\/DIV[@class=&apos;background-overlay&apos;]\/*[1][self::DIV]\/*[1][self::DIV]\/*[4][self::DIV]\/*[1][self::DIV]\/*[1][self::DIV]\/*[2][self::ARTICLE]\/*[3][self::DIV]\/*[8][self::DIV]\/*[1][self::A]\/*[1][self::IMG]\" src=\"https:\/\/opiniabuzau.ro\/wp-content\/smush-webp\/2022\/02\/MicrosoftTeams-image-4-1.jpg.webp\" alt width=\"728\" height=\"91\"><\/a><\/div>\n<p><strong>ARBOpodcast <\/strong>se adaug\u0103 unei game de re\u021bele de comunicare comercial\u0103 care a consacrat deja <strong>ARBOmedia <\/strong>drept regia de media cu una dintre cele mai diversificate oferte pentru pia\u021ba de profil din Rom\u00e2nia.<\/p>\n<p>Fondat\u0103 \u00een 1997, compania a lansat de-a lungul timpului re\u021bele consolidate de media, \u00eencep\u00e2nd cu re\u021beaua de publicitate \u00een presa scris\u0103 (din 2003) \u0219i continu\u00e2nd ulterior cu re\u021bele similare de site-uri web, radio local sau televiziune local\u0103.<\/p>\n<p>\u00cen ultimii 10 ani, <strong>ARBOmedia <\/strong>\u0219i-a extins activitatea c\u0103tre influencer marketing (din 2017), devenind unul dintre actorii importan\u021bi \u00een acest domeniu \u0219i, mai nou, a adus \u00een prim-plan publicitatea integrat\u0103 \u00een jocuri (post-fuziunea cu <strong>Thinkdigital<\/strong>).<\/p>\n<p><em>Pute\u021bi g\u0103si aici <\/em><a href=\"https:\/\/arbomedia.ro\/podcast\"><em>lista complet\u0103<\/em><\/a><em> a podcasturilor incluse \u00een re\u021beaua <strong>ARBOpodcast <\/strong>precum \u0219i detalii legate de formatele de publicitate oferite.<\/em><\/p>\n<p>\u00a0<\/p>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/opiniabuzau.ro\/arbomedia-relanseaza-reteaua-arbopodcast-intr-un-format-extins-cu-o-lista-numeroasa-de-podcasturi-si-noi-formate-de-publicitate\/&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/opiniabuzau.ro\/wp-content\/uploads\/2026\/06\/arbomedia-scaled.webp&#8221;] Lansat\u0103 ini\u021bial \u00een 2021, prima versiune a diviziei ARBOpodcast a reunit un num\u0103r restr\u00e2ns de podcasturi, dar, gra\u021bie fuziunii cu Thinkdigital de la sf\u00e2r\u0219itul anului trecut, re\u021beaua a crescut considerabil, iar \u00een acest an a ad\u0103ugat noi titluri \u00een ofert\u0103. Re\u021beaua ARBOpodcast num\u0103r\u0103 \u00een prezent 50 de creatori de con\u021binut care realizeaz\u0103 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,44],"class_list":["post-2015679","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-opiniabuzau-ro"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2015679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2015679"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2015679\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2015679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2015679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2015679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}