{"id":2014336,"date":"2026-06-27T13:30:00","date_gmt":"2026-06-27T10:30:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2014336"},"modified":"2026-06-27T13:30:00","modified_gmt":"2026-06-27T10:30:00","slug":"why-is-apple-asking-me-to-pay-more-for-big-techs-ai-obsession","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2014336","title":{"rendered":"Why is Apple asking me to pay more for Big Tech\u2019s AI obsession?"},"content":{"rendered":"<p><main id=\"content\"><\/p>\n<div class>\n<div class=\"o1ls910 o1ls91 o1ls90 o1ls92g\">\n<div class=\"o1ls90 o1ls911\" data-concert=\"tablet_leaderboard\"><\/div>\n<\/div>\n<div class=\"o1ls912 o1ls91 o1ls90 o1ls92i\">\n<div class=\"o1ls90 o1ls913\" data-concert=\"desktop_leaderboard_variable\"><\/div>\n<\/div>\n<article>\n<div class=\"duet--article--lede duet--page-layout--standard-article\">\n<div class=\"duet--ledes--standard-lede h9mca10 _1044qiz3\">\n<div class=\"h9mca11 h9mca12\">\n<div 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class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/business\">See All <!-- -->Business<\/a><\/p>\n<\/div>\n<\/aside>\n<\/div>\n<\/li>\n<\/ul>\n<p><\/span><\/div>\n<div class>\n<h1 class=\"cbn62f1 cbn62f0 cbn62f6 _19wv7tca _19wv7tc9\">Why is Apple asking me to pay more for Big Tech\u2019s AI obsession?<\/h1>\n<p class=\"duet--article--dangerously-set-cms-markup cbn62fh cbn62fg _19wv7tca _19wv7tc1\">Consumers are footing the bill for something we didn\u2019t ask for, despite record earnings.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"h9mca16\">\n<div class=\"h9mca17\">\n<div class=\"h9mca18\">\n<p class=\"duet--article--dangerously-set-cms-markup\">Consumers are footing the bill for something we didn\u2019t ask for, despite record earnings.<\/p>\n<\/div>\n<div class=\"h9mca13 h9mca19\">\n<div class=\"_29pwo21 _29pwo20\">\n<div class=\"_29pwo29\">\n<div class=\"duet--article--article-byline _19wv7tca _1p3b6390\"><span class><span>by<\/span> <!-- --> <span aria-expanded=\"false\" 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class=\"_1wu3rm1\"><button class=\"_1wu3rm3\"><title>Close<\/title><\/button><\/p>\n<div class=\"_1bw37384\"><img decoding=\"async\" alt=\"Terrence O&apos;Brien\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1bw37385 i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;filter: url(%23b);)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/02\/TERRENCE_BLURPLE.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1wu3rm5 _1bw37380\">Terrence O&#8217;Brien<\/div>\n<div class=\"_1bw37381\"><\/div>\n<p class=\"fv263x1\">Posts from this author will be added to your daily email digest and your homepage feed.<\/p>\n<p><button class=\"duet--cta--button _11kb06m1 _11kb06m0 fv263x2 _11kb06mg\"><span><title>Follow<\/title><\/span><span>Follow<\/span><\/button><\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/authors\/terrence-obrien\">See All by <!-- -->Terrence O&#8217;Brien<\/a><\/p>\n<\/div>\n<\/aside>\n<p> <span class=\"duet--article--dangerously-set-cms-markup _4aoxp37\">is the Verge\u2019s weekend editor. He\u2019s covered the tech industry for over 18 years and knows a thing or two about synths.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"zephr-anchor\" class=\"_1044qiz13\">\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Tim Cook recently said price increases were \u201c<a href=\"https:\/\/www.wsj.com\/tech\/apple-price-increases-memory-supply-199845b1?mod=rss_Technology\">unavoidable<\/a>\u201d and described the company\u2019s pricing as \u201c<a href=\"https:\/\/www.theverge.com\/tech\/951948\/apple-tim-cook-price-increases-ram\">unsustainable<\/a>.\u201d The 16-inch MacBook Pro saw its price go up by $300. The 11-inch iPad Air went from $599 to $749. Even the HomePod Mini got a $30 bump to $129. Cook squarely placed the blame at the feet of the AI industry, which is not surprising. <a href=\"https:\/\/www.theverge.com\/tech\/880812\/ramageddon-ram-shortage-memory-crisis-price-2026-phones-laptops\">RAMageddon<\/a> has already come for your desktop PCs and gaming consoles. The Xbox has seen its price climb nearly 25 percent depending on the model, and Nothing even canceled an entire phone launch. Apple is just the most recent to jack up prices and <a href=\"https:\/\/www.theverge.com\/games\/953945\/valve-steam-machine-memory-component-crisis\">point the finger at AI<\/a>.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">The price hikes are \u201cbasic economics,\u201d says Tim Derdenger, associate professor of marketing and strategy at Carnegie Mellon University\u2019s Tepper School of Business. As the tech industry has raced to win the AI war, \u201cthe price of RAM has skyrocketed because the memory manufacturers have reallocated their production lines to produce new HBM memory for AI data centers and away from consumer DDR5.\u201d And when the cost of components goes up, companies tend to <a href=\"https:\/\/www.theverge.com\/tech\/957151\/ram-crisis-component-shortage-prices-computer-apple-microsoft-valve\">pass those costs on to consumers<\/a>.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">But this isn\u2019t some fluke, or temporary supply chain problem. Companies are choosing data center clients over ordinary buyers because \u201cthe same chip earns far more inside an AI server than inside a consumer device,\u201d according to Srikanth Jagabathula, professor of technology, operations, and statistics at the NYU Stern School of Business. Regardless of whether <a href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/930477\/ai-data-centers-gallup-survey-70-percent-opposition\">people<\/a> are <a href=\"https:\/\/www.theverge.com\/science\/841169\/ai-data-center-opposition\">clamoring<\/a> for <a href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/951653\/pew-research-ai-chatbot-usage-advancing-too-quickly\">more AI<\/a>, and more AI data centers, or not.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Companies like OpenAI, Google, and Microsoft have thrown around unprecedented amounts of money, outbidding companies like Apple for RAM and storage, creating what even Sam Altman has admitted is a <a href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/759965\/sam-altman-openai-ai-bubble-interview\">bubble<\/a>. This imbalance has led to record earnings for companies like <a href=\"https:\/\/techcrunch.com\/2026\/06\/24\/the-memory-chip-crunch-is-paying-off-for-this-u-s-company\/\">Micron<\/a>, which manufactures memory chips. \u201cThis shortage is not temporary and might extend into the next few years \u2026 And because the increase is lasting rather than temporary, simply absorbing the cost is not a sustainable strategy,\u201d Jagabathula says.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">But Apple has posted record earnings for at least <a href=\"https:\/\/www.apple.com\/newsroom\/2025\/07\/apple-reports-third-quarter-results\/\">four<\/a> <a href=\"https:\/\/www.apple.com\/newsroom\/2025\/10\/apple-reports-fourth-quarter-results\/\">quarters<\/a> <a href=\"https:\/\/www.apple.com\/newsroom\/2025\/01\/apple-reports-first-quarter-results\/\">in a<\/a> <a href=\"https:\/\/www.apple.com\/newsroom\/2026\/04\/apple-reports-second-quarter-results\/\">row<\/a>, and its <a href=\"https:\/\/www.theverge.com\/2015\/9\/10\/9300231\/apple-watch-iphone-sales-profits-strategy-market\">margins<\/a> on hardware sales are much higher than the industry standard. Its markups are <a href=\"https:\/\/web.archive.org\/web\/20260114024209\/https:\/\/www.forbes.com\/sites\/jonmarkman\/2026\/01\/13\/apples-desperate-pivot-from-glass-to-dopamine\/\">estimated<\/a> to be between <a href=\"https:\/\/www.forbes.com\/sites\/greatspeculations\/2026\/05\/04\/why-the-apple-margin-machine-is-still-unstoppable\/\">30 and 40 percent<\/a>, depending on the product. <em>TechInsights<\/em> and <em>The Wall Street Journal<\/em> estimate that it\u2019s even higher on the iPhone 17 Pro, perhaps as much as <a href=\"https:\/\/www.wsj.com\/tech\/personal-tech\/apple-iphone-price-increase-e846d737?mod=rss_Technology\">47 percent<\/a>. According to <em>TheStreet<\/em>, margins on smartphones are typically between <a href=\"https:\/\/finance.yahoo.com\/news\/samsung-drops-galaxy-s26-ultra-163300166.html\">15 and 25 percent<\/a>. Data on laptop margins is harder to come by, but <a href=\"https:\/\/news.ycombinator.com\/item?id=43091151\">estimates<\/a> put it between <a href=\"https:\/\/www.barchart.com\/story\/news\/2283351\/dells-bull-rally-will-continue-dont-fall-into-the-trap-of-thinking-its-just-a-low-margin-hardware-assembler\">10 percent<\/a> and 25 percent for <a href=\"https:\/\/www.infotoday.com\/LinkUp\/Profit-Margins-of-the-Makers-of-PCs-and-Handheld-Devices-107588.shtml\">most<\/a> of the industry.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Apple is actually among the last of the major tech companies to raise its prices. But why are customers being asked to foot the bill when Apple seems well-positioned to absorb these costs?<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Ari Lightman, professor of digital media and marketing at Carnegie Mellon University\u2019s Heinz College, described it as \u201cspot on\u201d to say it\u2019s hard to square Apple\u2019s public financial statements and Tim Cook\u2019s description of its pricing as unsustainable. He said raising prices was \u201cwithout a doubt\u201d about appeasing shareholders who demand constant growth.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Lightman points to Apple\u2019s lagging behind in the AI race, the uncertainty around installing a <a href=\"https:\/\/www.theverge.com\/tech\/915213\/tim-cook-apple-ceo-stepping-down-john-ternus\">new CEO<\/a> in John Ternus, and the lack of a hit new product category as putting pressure on the company.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">\u201cThere\u2019s a lot of things that investors can really beat them up on,\u201d he said, and \u201cif they\u2019re going to be selling the stock and promoting the stock to large institutional investors \u2026 in terms of being one of the most valuable companies, then they have to tell a really good story.\u201d And that story is one of huge margins and profits even in the face of rising costs and AI-driven supply constraints.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">The AI boom is touching almost every facet of our lives, but this week, it came particularly hard for our wallets with the announcement of <a href=\"https:\/\/www.theverge.com\/games\/957042\/xbox-price-increase-memory-shortage\">another round of price hikes<\/a> for the Xbox, and even the Arduino got caught up in the <a href=\"https:\/\/www.theverge.com\/tech\/957751\/arduino-q-microcomputer-price-increase-ram-crisis\">memory crunch<\/a>. I spent hours talking to marketing and business experts, exchanging emails and phone calls, and no one could give me a satisfying answer to why the price of popping up more data centers should be consumers\u2019 costs to bear.<\/p>\n<\/div>\n<div class=\"tly2fw0\"><span class=\"tly2fw2\"><strong>Follow topics and authors<\/strong> from this story to see more like this in your personalized homepage feed and to receive email updates.<\/span><\/p>\n<ul class=\"tly2fw3\">\n<li id=\"follow-author-article_footer-dmcyOmF1dGhvclByb2ZpbGU6NjA5MzU0\"><span aria-expanded=\"false\" role=\"button\"><span class=\"gnx4pm0 _1uf8q814 _19wv7tc5 _1618ekm0\"><span class=\"_1ajq89kf _1ajq89k1 _1ajq89k0\"><\/span><span class=\"_1618ekm9\">Terrence O&#8217;Brien<\/span><\/span><\/span><br \/>\n<aside id=\"popover-dmcyOmF1dGhvclByb2ZpbGU6NjA5MzU0-article_footer\" style=\"position:absolute;left:0;top:0\" class=\"_1wu3rm0 _1se63890\" aria-hidden=\"true\">\n<div class=\"_1wu3rm1\"><button 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class=\"duet--layout--page-header bpecqn0\">\n<div class=\"bpecqnj bpecqnf\">\n<h2 class=\"duet--article--dangerously-set-cms-markup bpecqno bpecqnm _19wv7tc2\">More in <a href=\"https:\/\/www.theverge.com\/report\">Report<\/a><\/h2>\n<\/div>\n<div class=\"sticky-nav-trigger\"><\/div>\n<\/div>\n<\/div>\n<div class=\"_75r1tr4\">\n<div>\n<div class=\"_1hofmaw0\">\n<div class>\n<div class=\"duet--content-cards--content-card up4voo0 _7uluu53\">\n<div class=\"up4voo7 up4voop up4vooa _1cnxcye3\"><img decoding=\"async\" alt=\"Anthropic\u2019s Mythos 5 is back\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;filter: url(%23b);)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/06\/DCD_0617_Fable5.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class>\n<div class=\"up4voo6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/958458\/anthropic-mythos-5-is-back-trump-negotiations\">Anthropic\u2019s Mythos 5 is back<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class>\n<div class=\"duet--content-cards--content-card up4voo0 _7uluu53\">\n<div class=\"up4voo7 up4voop up4vooa _1cnxcye3\"><img decoding=\"async\" alt=\"The World Cup puts the US\u2019s nightmarish immigration policies front and center\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;filter: url(%23b);)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/06\/268612_world_cup_visa_denials_CVirginia3.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class>\n<div class=\"up4voo6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/report\/957948\/world-cup-us-visa-policies-trump\">The World Cup puts the US\u2019s nightmarish immigration policies front and center<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class>\n<div class=\"duet--content-cards--content-card up4voo0 _7uluu53\">\n<div class=\"up4voo7 up4voop up4vooa _1cnxcye3\"><img decoding=\"async\" alt=\"Anthropic\u2019s Mythos mess is only getting worse\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;filter: url(%23b);)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/03\/STK202_DARIO_AMODEI_CVIRGINIA_D.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class>\n<div class=\"up4voo6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/957327\/anthropic-mythos-fable-ai-trump-administration-negotiations\">Anthropic\u2019s Mythos mess is only getting worse<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class>\n<div class=\"duet--content-cards--content-card up4voo0 _7uluu53\">\n<div class=\"up4voo7 up4voop up4vooa _1cnxcye3\"><img decoding=\"async\" alt=\"With GTA looming, consoles are getting expensive at the worst possible time\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;filter: url(%23b);)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/06\/ULTIMATE_EDITION_STOCK_305_04_a209e3.jpg?quality=90&amp;strip=all&amp;crop=7.8125%2C0%2C84.375%2C100&amp;w=2400\"><\/div>\n<div class>\n<div class=\"up4voo6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/entertainment\/957288\/gta-6-xbox-ps5-price-hikes\">With GTA looming, consoles are getting expensive at the worst possible time<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class>\n<div class=\"duet--content-cards--content-card up4voo0 _7uluu53\">\n<div class=\"up4voo7 up4voop up4vooa _1cnxcye3\"><img decoding=\"async\" alt=\"EverQuest Legends is a powerful nostalgia machine\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;filter: url(%23b);)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/06\/2276365-vox90b.jpg?quality=90&amp;strip=all&amp;crop=0%2C4.4159544159544%2C100%2C91.168091168091&amp;w=2400\"><\/div>\n<div class>\n<div class=\"up4voo6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/games\/954841\/everquest-legends-nostalgia\">EverQuest Legends is a powerful nostalgia machine<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class>\n<div class=\"duet--content-cards--content-card up4voo0 _7uluu53\">\n<div class=\"up4voo7 up4voop up4vooa _1cnxcye3\"><img decoding=\"async\" alt=\"Charlie Kirk\u2019s legacy is a 30-year sentence for moving zines\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;filter: url(%23b);)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/chorus\/uploads\/chorus_asset\/file\/25461721\/STK432_Government__CVirginia_A.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class>\n<div class=\"up4voo6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/policy\/956404\/prairieland-sentencing-zines-trump-antifa\">Charlie Kirk\u2019s legacy is a 30-year sentence for moving zines<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"_1hofmaw2\">\n<div class=\"duet--content-cards--content-card _1ismqj1 _1ismqj0 _7uluu53 _1ismqjj _1ismqj5\">\n<div class=\"_1ismqj7 _1ismqj6 _1ismqjc _1ismqjh _1cnxcye3\"><img decoding=\"async\" alt=\"Anthropic\u2019s Mythos 5 is back\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjf i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;filter: url(%23b);)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/06\/DCD_0617_Fable5.jpg?quality=90&amp;strip=all&amp;crop=16.666666666667%2C0%2C66.666666666667%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"Anthropic\u2019s Mythos 5 is back\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjg i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;filter: url(%23b);)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/06\/DCD_0617_Fable5.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd3 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54\" href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/958458\/anthropic-mythos-5-is-back-trump-negotiations\">Anthropic\u2019s Mythos 5 is back<\/a><\/div>\n<\/div>\n<div class=\"jelpepd jelpep0\"><span><span class=\"_1g89o322 _19wv7tc5\"><span><span>Hayden Field<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp g4xafw2 g4xafw0 _19wv7tc5 _1044qizs\"><time datetime=\"2026-06-27T00:33:44+00:00\">12:33 AM UTC<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj1 _1ismqj0 _7uluu53 _1ismqj5\">\n<div class=\"_1ismqj7 _1ismqj6 _1ismqjc _1ismqjh _1cnxcye3\"><img decoding=\"async\" alt=\"The World Cup puts the US\u2019s nightmarish immigration policies front and center\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjf i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;filter: url(%23b);)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/06\/268612_world_cup_visa_denials_CVirginia3.jpg?quality=90&amp;strip=all&amp;crop=16.666666666667%2C0%2C66.666666666667%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"The World Cup puts the US\u2019s nightmarish immigration policies front and center\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjg i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;filter: url(%23b);)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/06\/268612_world_cup_visa_denials_CVirginia3.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd3 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54\" href=\"https:\/\/www.theverge.com\/report\/957948\/world-cup-us-visa-policies-trump\">The World Cup puts the US\u2019s nightmarish immigration policies front and center<\/a><\/div>\n<\/div>\n<div class=\"jelpepd jelpep0\"><span><span class=\"_1g89o322 _19wv7tc5\"><span><span>Gaby Del Valle<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp g4xafw2 g4xafw0 _19wv7tc5 _1044qizs\"><time datetime=\"2026-06-26T18:00:00+00:00\">Jun 26<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj1 _1ismqj0 _7uluu53 _1ismqj5\">\n<div class=\"_1ismqj7 _1ismqj6 _1ismqjc _1ismqjh _1cnxcye3\"><img decoding=\"async\" alt=\"Anthropic\u2019s Mythos mess is only getting worse\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjf i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;filter: url(%23b);)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/03\/STK202_DARIO_AMODEI_CVIRGINIA_D.jpg?quality=90&amp;strip=all&amp;crop=16.666666666667%2C0%2C66.666666666667%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"Anthropic\u2019s Mythos mess is only getting worse\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjg i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;filter: url(%23b);)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/03\/STK202_DARIO_AMODEI_CVIRGINIA_D.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd3 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54\" href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/957327\/anthropic-mythos-fable-ai-trump-administration-negotiations\">Anthropic\u2019s Mythos mess is only getting worse<\/a><\/div>\n<\/div>\n<div class=\"jelpepd jelpep0\"><span><span class=\"_1g89o322 _19wv7tc5\"><span><span>Hayden Field<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp g4xafw2 g4xafw0 _19wv7tc5 _1044qizs\"><time datetime=\"2026-06-26T14:07:03+00:00\">Jun 26<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj1 _1ismqj0 _7uluu53 _1ismqj5\">\n<div class=\"_1ismqj7 _1ismqj6 _1ismqjc _1ismqjh _1cnxcye3\"><img decoding=\"async\" alt=\"With GTA looming, consoles are getting expensive at the worst possible time\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjf i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;filter: url(%23b);)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/06\/ULTIMATE_EDITION_STOCK_305_04_a209e3.jpg?quality=90&amp;strip=all&amp;crop=21.875%2C0%2C56.25%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"With GTA looming, consoles are getting expensive at the worst possible time\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjg i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;filter: url(%23b);)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/06\/ULTIMATE_EDITION_STOCK_305_04_a209e3.jpg?quality=90&amp;strip=all&amp;crop=7.8125%2C0%2C84.375%2C100&amp;w=2400\"><\/div>\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd3 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54\" href=\"https:\/\/www.theverge.com\/entertainment\/957288\/gta-6-xbox-ps5-price-hikes\">With GTA looming, consoles are getting expensive at the worst possible time<\/a><\/div>\n<\/div>\n<div class=\"jelpepd jelpep0\"><span><span class=\"_1g89o322 _19wv7tc5\"><span><span>Andrew Webster<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp g4xafw2 g4xafw0 _19wv7tc5 _1044qizs\"><time datetime=\"2026-06-26T12:00:00+00:00\">Jun 26<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj1 _1ismqj0 _7uluu53 _1ismqj5\">\n<div class=\"_1ismqj7 _1ismqj6 _1ismqjc _1ismqjh _1cnxcye3\"><img decoding=\"async\" alt=\"EverQuest Legends is a powerful nostalgia machine\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjf i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;filter: url(%23b);)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/06\/2276365-vox90b.jpg?quality=90&amp;strip=all&amp;crop=13.4375%2C0%2C73.125%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"EverQuest Legends is a powerful nostalgia machine\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjg i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;filter: url(%23b);)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/06\/2276365-vox90b.jpg?quality=90&amp;strip=all&amp;crop=0%2C4.4159544159544%2C100%2C91.168091168091&amp;w=2400\"><\/div>\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd3 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54\" href=\"https:\/\/www.theverge.com\/games\/954841\/everquest-legends-nostalgia\">EverQuest Legends is a powerful nostalgia machine<\/a><\/div>\n<\/div>\n<div class=\"jelpepd jelpep0\"><span><span class=\"_1g89o322 _19wv7tc5\"><span><span>TC Sottek<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp g4xafw2 g4xafw0 _19wv7tc5 _1044qizs\"><time datetime=\"2026-06-25T14:00:00+00:00\">Jun 25<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj1 _1ismqj0 _7uluu53 _1ismqjk _1ismqjl _1ismqj5\">\n<div class=\"_1ismqj7 _1ismqj6 _1ismqjc _1ismqjh _1cnxcye3\"><img decoding=\"async\" alt=\"Charlie Kirk\u2019s legacy is a 30-year sentence for moving zines\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjf i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;filter: url(%23b);)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/chorus\/uploads\/chorus_asset\/file\/25461721\/STK432_Government__CVirginia_A.jpg?quality=90&amp;strip=all&amp;crop=16.666666666667%2C0%2C66.666666666667%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"Charlie Kirk\u2019s legacy is a 30-year sentence for moving zines\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjg i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;filter: url(%23b);)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/chorus\/uploads\/chorus_asset\/file\/25461721\/STK432_Government__CVirginia_A.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd3 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54\" href=\"https:\/\/www.theverge.com\/policy\/956404\/prairieland-sentencing-zines-trump-antifa\">Charlie Kirk\u2019s legacy is a 30-year sentence for moving zines<\/a><\/div>\n<\/div>\n<div class=\"jelpepd jelpep0\"><span><span class=\"_1g89o322 _19wv7tc5\"><span><span>Gaby Del Valle<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp g4xafw2 g4xafw0 _19wv7tc5 _1044qizs\"><time datetime=\"2026-06-24T21:40:26+00:00\">Jun 24<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--ad--native-ad-linkset _14xz0mv4 _14xz0mv5 _14xz0mva hidden\" data-native-ad-id=\"container\">\n<div>\n<div class=\"visually-hidden\">\n<div class=\"dynamic-native-ad-native_ad_linkset_link\"><\/div>\n<\/div>\n<p><a href=\"https:\/\/www.theverge.com\/\" aria-label=\"Advertisement\"><\/p>\n<div class>\n<div class=\"_14xz0mv7\"><span data-native-ad-id=\"preamble\" class=\"_14xz0mv8 _14xz0mv9\">Advertiser Content From<\/span><\/p>\n<div><img data-native-ad-id=\"logo\" src alt=\"Sponsor Logo\" class=\"_14xz0mvg\"><\/div>\n<\/div>\n<p class=\"_14xz0mvj\" data-native-ad-id=\"title\">This is the title for the native ad<\/p>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"e3czlx6\">\n<div class=\"duet--layout--header-pattern _75r1tr2\">\n<div class=\"_75r1tr3\">\n<div class=\"duet--layout--page-header bpecqn0\">\n<div class=\"bpecqnj bpecqnf\">\n<h2 class=\"duet--article--dangerously-set-cms-markup bpecqno bpecqnm _19wv7tc2\">Top Stories<\/h2>\n<\/div>\n<div class=\"sticky-nav-trigger\"><\/div>\n<\/div>\n<\/div>\n<div class=\"_75r1tr4\">\n<div class=\"duet--content-cards--content-card _1ismqj0 _7uluu53 _1ismqjj _1ismqj5\">\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class>\n<div class=\"jelpep4 jelpep0\"><span class=\"duet--article--timestamp g4xafw8 g4xafw0 _19wv7tc5\"><time datetime=\"2026-06-27T00:33:44+00:00\">12:33 AM UTC<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/958458\/anthropic-mythos-5-is-back-trump-negotiations\">Anthropic\u2019s Mythos 5 is back<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj0 _7uluu53 _1ismqj5\">\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class>\n<div class=\"jelpep4 jelpep0\"><span class=\"duet--article--timestamp g4xafw8 g4xafw0 _19wv7tc5\"><time datetime=\"2026-06-26T16:59:16+00:00\">Jun 26<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/tech\/957802\/level-lock-layoffs-assa-abloy-kwikset-smart-lock-cloud\">Smart lock maker Level has been gutted and its founders are out<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj0 _7uluu53 _1ismqj5\">\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class>\n<div class=\"jelpep4 jelpep0\"><span class=\"duet--article--timestamp g4xafw8 g4xafw0 _19wv7tc5\"><time datetime=\"2026-06-26T18:00:00+00:00\">Jun 26<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/report\/957948\/world-cup-us-visa-policies-trump\">The World Cup puts the US\u2019s nightmarish immigration policies front and center<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj0 _7uluu53 _1ismqj5\">\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class>\n<div class=\"jelpep4 jelpep0\"><span class=\"duet--article--timestamp g4xafw8 g4xafw0 _19wv7tc5\"><time datetime=\"2026-06-27T12:00:00+00:00\">Two hours ago<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/games\/957474\/whats-the-password-review-pc-ios-android\">This puzzle game\u2019s simple premise hides surprising depth<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj0 _7uluu53 _1ismqjk _1ismqjl _1ismqj5\">\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class>\n<div class=\"jelpep4 jelpep0\"><span class=\"duet--article--timestamp g4xafw8 g4xafw0 _19wv7tc5\"><time datetime=\"2026-06-27T14:00:00+00:00\">43 minutes ago<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/entertainment\/957679\/indie-developers-star-fox-games\">Indie developers got tired of waiting for a new Star Fox, so they\u2019re making their own<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/main><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Report Close Report Posts from this topic will be added to your daily email digest and your homepage feed. 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