{"id":2014333,"date":"2026-06-27T13:00:00","date_gmt":"2026-06-27T10:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2014333"},"modified":"2026-06-27T13:00:00","modified_gmt":"2026-06-27T10:00:00","slug":"inside-the-room-where-the-smart-home-industry-is-still-betting-on-matter","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2014333","title":{"rendered":"Inside the room where the smart home industry is still betting on Matter"},"content":{"rendered":"<p><main id=\"content\"><\/p>\n<div class>\n<article>\n<div class=\"duet--article--lede duet--page-layout--feature-article _1se63890\">\n<div class=\"duet--ledes--feature-lede _1m5y14k0\">\n<div class=\"_1m5y14k1\">\n<div class=\"_1m5y14k6\">\n<div class=\"_1xtd7xb5 _1xtd7xb4\"><\/div>\n<\/div>\n<div class=\"_1044qiz7\">\n<div class=\"_1m5y14k2 _1044qiz3\">\n<div class=\"_1m5y14k3\">\n<div class=\"_5s9d1e0 _5s9d1e2\">\n<div class=\"_5s9d1e3\"><span class=\"_29pwo217\"><\/p>\n<ul class=\"_1phh1th0\">\n<li>\n<div id=\"follow-category-breadcrumb-dmcyOmNhdGVnb3J5OjU4\"><button aria-expanded=\"false\" aria-haspopup=\"true\"><span class=\"gnx4pm0 _1uf8q815 _19wv7tc5 _1618ekm0\"><span class=\"_1ajq89ka _1ajq89k1 _1ajq89k0\"><\/span><span class=\"_1618ekm9\">Tech<\/span><\/span><\/button><\/p>\n<aside id=\"popover-dmcyOmNhdGVnb3J5OjU4-breadcrumb\" style=\"position:absolute;left:0;top:0\" class=\"_1wu3rm0 _1se63890\" aria-hidden=\"true\">\n<div class=\"_1wu3rm1\"><button class=\"_1wu3rm3\"><title>Close<\/title><\/button><\/p>\n<div class=\"_1wu3rm5\">Tech<\/div>\n<p class=\"fv263x1\">Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n<p><button class=\"duet--cta--button _11kb06m1 _11kb06m0 fv263x2 _11kb06mg\"><span><title>Follow<\/title><\/span><span>Follow<\/span><\/button><\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/tech\">See All <!-- -->Tech<\/a><\/p>\n<\/div>\n<\/aside>\n<\/div>\n<\/li>\n<li>\n<div id=\"follow-category-breadcrumb-dmcyOmNhdGVnb3J5OjQ1Mw==\"><button aria-expanded=\"false\" aria-haspopup=\"true\"><span class=\"gnx4pm0 _1uf8q815 _19wv7tc5 _1618ekm0\"><span class=\"_1ajq89ka _1ajq89k1 _1ajq89k0\"><\/span><span class=\"_1618ekm9\">Report<\/span><\/span><\/button><\/p>\n<aside id=\"popover-dmcyOmNhdGVnb3J5OjQ1Mw==-breadcrumb\" style=\"position:absolute;left:0;top:0\" class=\"_1wu3rm0 _1se63890\" aria-hidden=\"true\">\n<div class=\"_1wu3rm1\"><button class=\"_1wu3rm3\"><title>Close<\/title><\/button><\/p>\n<div class=\"_1wu3rm5\">Report<\/div>\n<p class=\"fv263x1\">Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n<p><button class=\"duet--cta--button _11kb06m1 _11kb06m0 fv263x2 _11kb06mg\"><span><title>Follow<\/title><\/span><span>Follow<\/span><\/button><\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/report\">See All <!-- -->Report<\/a><\/p>\n<\/div>\n<\/aside>\n<\/div>\n<\/li>\n<li>\n<div id=\"follow-category-breadcrumb-dmcyOmNhdGVnb3J5OjM1MzMy\"><button aria-expanded=\"false\" aria-haspopup=\"true\"><span class=\"gnx4pm0 _1uf8q815 _19wv7tc5 _1618ekm0\"><span class=\"_1ajq89ka _1ajq89k1 _1ajq89k0\"><\/span><span class=\"_1618ekm9\">Analysis<\/span><\/span><\/button><\/p>\n<aside id=\"popover-dmcyOmNhdGVnb3J5OjM1MzMy-breadcrumb\" style=\"position:absolute;left:0;top:0\" class=\"_1wu3rm0 _1se63890\" aria-hidden=\"true\">\n<div class=\"_1wu3rm1\"><button class=\"_1wu3rm3\"><title>Close<\/title><\/button><\/p>\n<div class=\"_1wu3rm5\">Analysis<\/div>\n<p class=\"fv263x1\">Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n<p><button class=\"duet--cta--button _11kb06m1 _11kb06m0 fv263x2 _11kb06mg\"><span><title>Follow<\/title><\/span><span>Follow<\/span><\/button><\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/analysis\">See All <!-- -->Analysis<\/a><\/p>\n<\/div>\n<\/aside>\n<\/div>\n<\/li>\n<\/ul>\n<p><\/span><\/div>\n<div class>\n<h1 class=\"cbn62f2 cbn62f0 cbn62f7 _19wv7tcb _19wv7tc9\">Inside the room where the smart home industry is still betting on Matter<\/h1>\n<p class=\"duet--article--dangerously-set-cms-markup cbn62fi cbn62fg _19wv7tcb _19wv7tc1\">At the CSA\u2019s inaugural Unify conference, the mood was optimistic but realistic. Matter hasn\u2019t delivered on its promise, but I left convinced that it still can.<\/p>\n<\/div>\n<div class=\"_5s9d1ea\">\n<p class=\"pf8b0f0 _19wv7tcb\">If you buy something from a Verge link, Vox Media may earn a commission. <a class=\"pf8b0f1\" href=\"https:\/\/www.theverge.com\/ethics-statement\">See our ethics statement.<\/a><\/p>\n<\/div>\n<div><\/div>\n<\/div>\n<div class=\"_29pwo22 _29pwo20 _29pwo221\">\n<div class=\"_29pwo29 _29pwo2h\">\n<div class=\"duet--article--article-byline _19wv7tcb _1p3b6390\"><span class><span>by<\/span> <!-- --> <span aria-expanded=\"false\" role=\"button\"><span id=\"follow-author-author_byline_lead-dmcyOmF1dGhvclByb2ZpbGU6MTQy\" class=\"t0jcdf0 gnx4pm0 _1p3b6392 _1p3b6394 t0jcdf1\"><span class=\"t0jcdf2\"><span class=\"_1ajq89ka _1ajq89k1 _1ajq89k0\"><\/span><\/span><span>Jennifer Pattison Tuohy<\/span><\/span><\/span><\/p>\n<aside id=\"popover-dmcyOmF1dGhvclByb2ZpbGU6MTQy-author_byline_lead\" style=\"position:absolute;left:0;top:0\" 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href=\"https:\/\/www.theverge.com\/24190824\/smart-home-news-reviews-guides-gadgets\"><\/p>\n<div class=\"_15bq8c62\">Part Of<\/div>\n<div>\n<div class=\"_15bq8c63 _1d77m8a0\">All the\u00a0smart home\u00a0news, reviews, and gadgets you need to know about<\/div>\n<\/div>\n<div class=\"_15bq8c64\">see all updates <\/div>\n<p><\/a><\/div>\n<div class=\"_4aoxp30 waimqt6\">\n<div class=\"_4aoxp33\"><a class=\"_4aoxp36\" href=\"https:\/\/www.theverge.com\/authors\/jennifer-tuohy\"><img decoding=\"async\" alt=\"Jennifer Pattison Tuohy\" data-chromatic=\"ignore\" loading=\"lazy\" width=\"36\" height=\"36\" data-nimg=\"1\" class=\"_4aoxp34\" style=\"color:transparent\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/01\/Jenn_BLURPLE.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=96\"><\/a><\/div>\n<div class=\"_4aoxp35\"><span aria-expanded=\"false\" role=\"button\"><span id=\"follow-author-standard_article_details-dmcyOmF1dGhvclByb2ZpbGU6MTQy\" class=\"t0jcdf0 gnx4pm0 _1p3b6392 _1p3b6393 t0jcdf1\"><span class=\"t0jcdf2\"><span class=\"_1ajq89k1 _1ajq89k0\"><\/span><\/span><span>Jennifer Pattison Tuohy<\/span><\/span><\/span><\/p>\n<aside id=\"popover-dmcyOmF1dGhvclByb2ZpbGU6MTQy-standard_article_details\" style=\"position:absolute;left:0;top:0\" class=\"_1wu3rm0 _1se63890\" aria-hidden=\"true\">\n<div class=\"_1wu3rm1\"><button class=\"_1wu3rm3\"><title>Close<\/title><\/button><\/p>\n<div class=\"_1bw37384\"><img decoding=\"async\" alt=\"Jennifer Pattison Tuohy\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1bw37385 i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;filter: url(%23b);)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/01\/Jenn_BLURPLE.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1wu3rm5 _1bw37380\">Jennifer Pattison Tuohy<\/div>\n<div class=\"_1bw37381\"><\/div>\n<p class=\"fv263x1\">Posts from this author will be added to your daily email digest and your homepage feed.<\/p>\n<p><button class=\"duet--cta--button _11kb06m1 _11kb06m0 fv263x2 _11kb06mg\"><span><title>Follow<\/title><\/span><span>Follow<\/span><\/button><\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/authors\/jennifer-tuohy\">See All by <!-- -->Jennifer Pattison Tuohy<\/a><\/p>\n<\/div>\n<\/aside>\n<p> <span class=\"duet--article--dangerously-set-cms-markup _4aoxp37\">is a senior reviewer with over twenty years of experience. She covers smart home, IoT, and connected tech, and has written previously for <em>Wirecutter<\/em>, <em>Wired<\/em>, <em>Dwell<\/em>, <em>BBC<\/em>, and <em>US News<\/em>.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"zephr-anchor\" class=\"_1044qiz13\">\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b2 _18mzr4b0 _18mzr4b7 _18mzr4b5 _19wv7tc1 _18mzr4bb\">Four years ago, overlooking a canal in Amsterdam, the <a href=\"https:\/\/www.theverge.com\/2022\/11\/3\/23438304\/matter-launch-event-smart-home-amsterdam-announcements\">smart home industry collectively launched Matter<\/a>, the one interoperability standard to rule them all. Heralded as the solution to the industry\u2019s struggles, Matter was built on open standards and existing technologies and is the result of years of collaboration between traditional rivals, including Apple, Google, Amazon, and Samsung.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Matter promised an end to walled gardens and ecosystem lock-in. It promised to make a smart home device, like a lock, lightbulb, or sensor, easy to buy and set up. It promised you could choose any brand, use any platform, no expertise required \u2014 <a href=\"https:\/\/youtu.be\/eFgG8isgMUc?si=V2WmwCeuLOwmnrLi&amp;t=54\">it would just work<\/a>.<\/p>\n<\/div>\n<div class=\"duet--article--block-placement _1xorkac2 _1xorkac0 duet--article--article-body-component\">\n<div class=\"duet--article--article-pullquote c39lj10\">\n<div class=\"c39lj11\"><\/div>\n<p class=\"duet--article--dangerously-set-cms-markup c39lj12 _19wv7tc9\">\u201cMatter long-term won\u2019t be successful until everybody can use it at parity. That\u2019s the goal. And all the companies know that.\u201d<\/p>\n<p><cite class=\"duet--article--dangerously-set-cms-markup c39lj13\">\u2014 Tobin Richardson, CSA<\/cite><\/div>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">It didn\u2019t. Today, Matter is still not there. Adding devices to your smart home is still <a href=\"https:\/\/go.skimresources.com\/?id=1025X1701640&amp;xs=1&amp;url=https%3A%2F%2Fgoogle.com%2Fsearch%3Fq%3Dmatter%2Bdevices%2Bthe%2Bverg%2Bproblems%26oq%3Dmatter%2Bdevices%2Bthe%2Bverg%2Bproblems%26gs_lcrp%3DEgZjaHJvbWUyBggAEEUYOTIGCAEQRRg80gEINDU4NWowajSoAgOwAgHxBZsxNT_A29ih%26sourceid%3Dchrome%26ie%3DUTF-8\" rel=\"sponsored\">cumbersome and finicky<\/a>; sharing them across ecosystems <a href=\"https:\/\/www.theverge.com\/23513535\/matter-smart-home-device-testing-eve-google-apple-samsung\">can be unreliable<\/a>, and some features users expect aren\u2019t part of Matter and <a href=\"https:\/\/www.theverge.com\/news\/640059\/apple-ios-update-matter-robot-vacuum-roborock-irobot-ecovacs#:~:text=Matter%20doesn%E2%80%99t%20support%20more%20advanced%20cleaning%20features%20like%20mapping%20and%20configuring%20zones%20for%20robovacs%20to%20avoid%2C%20so%20those%20functions%20might%20only%20be%20available%20through%20each%20manufacturer%E2%80%99s%20own%20app.\">still require the manufacturer\u2019s app<\/a>. But, based on what I saw at the <a href=\"https:\/\/csa-iot.org\/unify\/agenda\/\">Unify conference in Austin, Texas<\/a>, last week, Matter is much closer to its promise of a simple, reliable, interoperable smart home.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Following a <a href=\"https:\/\/www.theverge.com\/23440189\/matter-launch-event-hands-on-rollout\">rocky launch<\/a> and years of <a href=\"https:\/\/www.theverge.com\/23997548\/matter-smart-home-2023-platforms\">broken promises<\/a>, the Connectivity Standards Alliance (CSA) designated 2025 as the year to <a href=\"https:\/\/www.theverge.com\/24349390\/matter-csa-thread-group-wifi-alliance-interview-2025\">fix Matter<\/a> \u2014 and I have seen significant improvements. This year at Unify, the CSA\u2019s first public-facing event since the Amsterdam launch of Matter, <a href=\"https:\/\/www.theverge.com\/tech\/950679\/matter-1-6-spec-smart-home-joint-fabric-apple-amazon-google\">version 1.6 of the spec was announced<\/a>.<\/p>\n<\/div>\n<div class=\"duet--article--block-placement _1xorkac1 _1xorkac0 duet--article--article-body-component\">\n<div class=\"duet--article--related _1044qizj xfenh40\">\n<h3 class=\"xfenh41\">Related<\/h3>\n<ul class=\"xfenh44\">\n<li class=\"xfenh47 xfenh46\"><a href=\"https:\/\/www.theverge.com\/tech\/950679\/matter-1-6-spec-smart-home-joint-fabric-apple-amazon-google\" class=\"xfenh49\">Will Matter finally be able to do what it should have always done?<\/a><\/li>\n<li class=\"xfenh47 xfenh46\"><a href=\"https:\/\/www.theverge.com\/tech\/950732\/thread-direct-thread-2-0-smart-home-apple-google\" class=\"xfenh49\">Thread Direct looks to solve Matter\u2019s biggest setup headache<\/a><\/li>\n<li class=\"xfenh47 xfenh46\"><a href=\"https:\/\/www.theverge.com\/tech\/949001\/thread-network-diagnostic-tools-app-troubleshooting-matter-smart-home\" class=\"xfenh49\">Got Thread problems? There\u2019s an app for that<\/a><\/li>\n<li class=\"xfenh47 xfenh46\"><a href=\"https:\/\/www.theverge.com\/24349390\/matter-csa-thread-group-wifi-alliance-interview-2025\" class=\"xfenh49\">Matter\u00a0will be better in 2025 \u2014 say the people who make it<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">The most significant new feature, Joint Fabric, will let you create a single smart home network that can be controlled by any Matter platform \u2014 which is the Matter we thought we were getting all along. The question is, will the platforms adopt it? And that\u2019s a question that has been at the heart of Matter\u2019s struggles to date. It turns out that corralling an industry is not easy.<\/p>\n<\/div>\n<div class=\"duet--article--block-placement _1xorkac1 _1xorkac0 duet--article--article-body-component\">\n<div style=\"position:relative\">\n<div class=\"_1044qizj\">\n<div class>\n<div style=\"background-image:none\" class=\"duet--media--content-warning _1k8kvzd0\">\n<div class=\"duet--article--image-gallery-image _1pegheu0\" style=\"aspect-ratio:1.499268\" id=\"dmcyOmltYWdlOjk1ODA0Mg==\"><a class=\"_1pegheu1\" href=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/06\/3E1A2022.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100\" data-pswp-height=\"5464\" data-pswp-width=\"8192\" target=\"_blank\" rel=\"noreferrer\"><img decoding=\"async\" alt=\"A panel at Unify hosted by Jennifer Pattison Tuohy featuring representatives from Google, Samsung, Homey\/LG, and CableLabs. Here,\u00a0Daniel Moneta\u00a0of Samsung answers a question about Samsung appliances not being part of Matter, saying they are focused on offering a great first-party experience through SmartThings.\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;filter: url(%23b);)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/06\/3E1A2022.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"duet--media--caption _77sxmb0\"><figcaption class=\"duet--article--dangerously-set-cms-markup _19wv7tc2 _77sxmba\"><em>A panel at Unify hosted by Jennifer Pattison Tuohy featuring representatives from Google, Samsung, Homey\/LG, and CableLabs. <\/em><em>Here, <\/em><em><span>Daniel Moneta <\/span><\/em><em>of Samsung answers a question about Samsung appliances not being part of Matter, saying they are focused on offering a great first-party experience through SmartThin<\/em><em>gs.<\/em><\/figcaption><cite class=\"duet--article--dangerously-set-cms-markup _19wv7tc2 _77sxmb5\">Image: CSA<\/cite><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _18mzr4b6 _18mzr4b5 _19wv7tc1\">The mood at the three-day conference was optimistic but realistic. There was widespread recognition that Matter hasn\u2019t done what it set out to do, but that the work is being done to get it there.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">I asked Tobin Richardson, the CEO of the CSA, whether he believed Matter had achieved that initial promise that you could buy a device with a Matter logo and it would be easy to set up and use on any platform. \u201cWe\u2019re on the path,\u201d he hedged. \u201cIn some ways, yes. But in some places, universally and globally, we still have a few more milestones to get there.\u201d<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">The biggest concern among many of the attendees I spoke to \u2014 which included representatives from silicon vendors, manufacturers, and ecosystem companies such as Google, Amazon, and Samsung \u2014 is the widening gap between the spec and <a href=\"https:\/\/www.theverge.com\/tech\/950679\/matter-1-6-spec-smart-home-joint-fabric-apple-amazon-google#:~:text=To%20date%2C%20interoperability%20problems%20have%20been%20one%20of%20Matter%E2%80%99s%20biggest%20roadblocks%20%E2%80%94%20a%20notable%20issue%20for%20an%20interoperability%20standard.%20It%E2%80%99s%20not%20that%20the%20CSA%20hasn%E2%80%99t%20addressed%20them%3B%20it%E2%80%99s%20that%20platforms%20have%20been%20slow%20to%20fully%20adopt%20new%20specifications%2C%20which%20can%20result%20in%20incompatibility.\">its implementation by ecosystems<\/a>. This disconnect has led to more consumer confusion, rather than less.<\/p>\n<\/div>\n<div class=\"duet--article--block-placement _1xorkac2 _1xorkac0 duet--article--article-body-component\">\n<div class=\"duet--article--highlight _1044qizl _1upt4f20\">\n<div class=\"_1upt4f21\"><\/div>\n<div>\n<div id=\"what-is-matter\" class=\"_1gfm6td1 _1gfm6td0 _1upt4f23 duet--article--standard-heading _19wv7tc1\">\n<h2 class=\"duet--article--dangerously-set-cms-markup\">What is Matter?<\/h2>\n<\/div>\n<\/div>\n<div class=\"_1upt4f24\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\"><a href=\"https:\/\/www.theverge.com\/22832127\/matter-smart-home-products-thread-wifi-explainer\">Matter is a smart home interoperability standard<\/a> designed to provide a common language for connected devices to communicate locally in your home without relying on a cloud connection. It is built to be <a href=\"https:\/\/csa-iot.org\/developer-resource\/white-paper-matter-security-and-privacy-copy\/\">secure and private<\/a>, <a href=\"https:\/\/www.theverge.com\/23823041\/matter-thread-device-setup-smart-home-how-to\">easy to set up<\/a>, and widely compatible.<\/p>\n<\/div>\n<div class=\"_1upt4f24\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Developed by the Connectivity Standards Alliance (CSA), whose members include Apple, Amazon, Google, and Samsung (and <a href=\"https:\/\/csa-iot.org\/members\/\">others<\/a>), Matter is an <a href=\"https:\/\/github.com\/project-chip\/connectedhomeip\">open-source<\/a>, IP-based connectivity software layer for smart home devices. It works over Wi-Fi, ethernet, and the low-power mesh networking protocol <a href=\"https:\/\/www.theverge.com\/23165855\/thread-smart-home-protocol-matter-apple-google-interview\">Thread<\/a>. Matter currently supports most of the main device types in the home. These include security cameras, lighting, thermostats, locks, robot vacuums, refrigerators, dishwashers, dryers, ovens, smoke alarms, air quality monitors, EV chargers, and more.<\/p>\n<\/div>\n<div class=\"_1upt4f24\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">A smart home gadget with the Matter logo can be set up and used with any Matter-compatible ecosystem that supports that device type via a <a href=\"https:\/\/www.theverge.com\/23390726\/matter-smart-home-faq-questions-answers#:~:text=What%20is%20a%20Matter%20Controller%3F\">Matter controller<\/a> and controlled from multiple smart home platforms at the same time with a feature called <a href=\"https:\/\/csa-iot.org\/newsroom\/all-about-choice-multi-admin-in-matter-gives-users-more-flexibility-and-unlocks-smart-home-innovation\/\">multi-admin<\/a>.<\/p>\n<\/div>\n<div class=\"_1upt4f24\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1 _1upt4f27\">Amazon Alexa, Google Home, Samsung SmartThings, and Apple Home are some major smart home platforms supporting Matter, along with hundreds of device manufacturers.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Matter 1.6 launched this month, but Apple, Google, and Amazon are <a href=\"https:\/\/www.theverge.com\/2024\/5\/8\/24151664\/matter-smarthome-standard-spec-1dot3-released-device-types-features\">barely at 1.3<\/a>, which came out two years ago. SmartThings has committed to adopting new specs <a href=\"https:\/\/news.samsung.com\/global\/samsung-smartthings-becomes-the-industrys-first-to-support-matter-cameras\">within six months of release<\/a>, but Samsung still hasn\u2019t added Matter support to its appliances.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\"><a href=\"https:\/\/www.theverge.com\/2024\/5\/8\/24151664\/matter-smarthome-standard-spec-1dot3-released-device-types-features\">Without platform parity<\/a>, Matter\u2019s promise simply can\u2019t be fulfilled. George Yianni, head of technology at smart lighting company Philips Hue, summed up the general feeling: \u201cIt would be great if, within a year of new features being published in the spec, it was broadly supported by the ecosystems.\u201d<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Matter may have mostly solved the initial challenge of getting every<em>thing<\/em> to work together, but it\u2019s still working on getting every<em>one <\/em>to work together. \u201cMatter long-term won\u2019t be successful until everybody can use it at parity. That\u2019s the goal. And all the companies know that,\u201d said Richardson. While he concedes there\u2019s a natural tension with competitors like Google, Apple, and Amazon working together, he says they know that the result is a bigger market. \u201cThese companies want to make money, but that\u2019s a good thing for Matter,\u201d said Richardson.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Technologist Kevin Ashton, who coined the term Internet of Things and <a href=\"https:\/\/www.engadget.com\/2012-01-09-belkin-announces-wemo-home-automation-system-controls-electrica.html\">developed WeMo at Belkin<\/a>, put it best, saying on stage that companies need to \u201cbe brave enough to compete on features and benefits rather than trying to build a prison for your customer.\u201d<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Ultimately, it is the CSA\u2019s role to make competitors work together. \u201cWe create a safe space for them to collaborate,\u201d Jon Harros, head of testing and certification at the CSA, told me. \u201cCollaboration is still painful, but it is collaboration, and it is the way to move the needle forward.\u201d He points to the <a href=\"https:\/\/csa-iot.org\/certification\/interop-lab\/\">Interoperability Lab<\/a> they established and that the platforms are now accepting <a href=\"https:\/\/www.theverge.com\/2025\/1\/6\/24336570\/apple-google-samsung-accept-matter-certification\">Matter certification for their Works With badges<\/a> as evidence.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Six years after Apple, Amazon, and Google issued the first-ever press release <a href=\"https:\/\/www.theverge.com\/2019\/12\/18\/21027890\/apple-google-amazon-smart-home-standard-zigbee-connected-ip-project\">with all three company names<\/a> in the headline, Richardson said the collaboration remains strong. \u201cYes, there are cracks all the time,\u201d he conceded. \u201cBut not in the foundation. In some ways, it is less confrontational now, more congenial over how we\u2019re going to solve this. Early on, there was a real wresting of control.\u201d<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _18mzr4b6 _18mzr4b5 _19wv7tc1\">Over three days at Unify, I heard from representatives of all the major platforms and manufacturers across the industry, as well as the heads of the groups that manage the major wireless protocols: Thread, Wi-Fi, Zigbee, and Bluetooth. The universal message was that, by building on open standards and collaborating to find solutions, the smart home industry is moving toward a stronger future. And despite the slower-than-expected adoption from Google, Apple, and Amazon, I was repeatedly assured that the sheer resources these companies continue to pour into Matter is evidence that they\u2019re in it for the long term.<\/p>\n<\/div>\n<div class=\"duet--article--block-placement _1xorkac1 _1xorkac0 duet--article--article-body-component\">\n<div style=\"position:relative\">\n<div class=\"_1044qizj\">\n<div class>\n<div style=\"background-image:none\" class=\"duet--media--content-warning _1k8kvzd0\">\n<div class=\"duet--article--image-gallery-image _1pegheu0\" style=\"aspect-ratio:1.33307\" id=\"dmcyOmltYWdlOjk1ODEyOA==\"><a class=\"_1pegheu1\" href=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/06\/IMG_7348.jpeg?quality=90&amp;strip=all&amp;crop=0,0,100,100\" data-pswp-height=\"2534\" data-pswp-width=\"3378\" target=\"_blank\" rel=\"noreferrer\"><img decoding=\"async\" alt=\"Dan Wroclawski of Consumer Reports moderates a panel with Tobin Richardson of the CSA; Vividh Siddha, president of Thread Group and Director of software engineering at Apple; Neville Meijers, CEO of Bluetooth SIG; and Kevin Robinson, CEO of Wi-Fi Alliance.\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;filter: url(%23b);)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/06\/IMG_7348.jpeg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"duet--media--caption _77sxmb0\"><figcaption class=\"duet--article--dangerously-set-cms-markup _19wv7tc2 _77sxmba\"><em>Dan Wroclawski of <\/em>Consumer Reports<em> moderates a panel with Tobin Richardson of the CSA; <em>Vividh Siddha, president of Thread Group and Director of software engineering at Apple<\/em><\/em>; <em>Neville Meijers, CEO of Bluetooth SIG; <\/em>and <em>Kevin Robinson, CEO of Wi-Fi Alliance<\/em>.<\/figcaption><cite class=\"duet--article--dangerously-set-cms-markup _19wv7tc2 _77sxmb5\">Photo by Jennifer Pattison Tuohy \/ The Verge<\/cite><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">One concrete example I was given: Earlier this year, Ikea, an early member of Matter, rolled out <a href=\"https:\/\/www.theverge.com\/news\/814241\/ikea-smart-home-matter-thread-lights-sensors-remote-control\">an entire line of new Matter-over-Thread smart home products<\/a>. It was the first large-scale, real-world deployment of Matter-over-Thread to a broader consumer audience, and it quickly <a href=\"https:\/\/www.theverge.com\/tech\/873973\/ikea-matter-thread-smart-home-connectivity-issues\">ran into serious problems<\/a>. Customers either couldn\u2019t connect to the devices or they were dropping offline, and while not all buyers were affected, it was a big enough problem that the industry took notice.<\/p>\n<\/div>\n<div class=\"duet--article--block-placement _1xorkac2 _1xorkac0 duet--article--article-body-component\">\n<div class=\"duet--article--article-pullquote c39lj10\">\n<div class=\"c39lj11\"><\/div>\n<p class=\"duet--article--dangerously-set-cms-markup c39lj12 _19wv7tc9\">\u201cCollaboration is still painful, but it is collaboration, and it is the way to move the needle forward.\u201d<\/p>\n<p><cite class=\"duet--article--dangerously-set-cms-markup c39lj13\">\u2014 Jon Harros, CSA<\/cite><\/div>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">At the conference, engineers from several of the major ecosystems told me that they all gathered with Ikea for a weeklong troubleshooting session, working from 7AM to 10:30PM each day \u2014 even going to the local Best Buy to buy five of every Thread border router and tracking down ISP router manufacturers on LinkedIn to alert them to bugs they\u2019d found that were impacting the devices\u2019 ability to connect to users\u2019 networks. They tell me the efforts unearthed numerous potential problems and led Ikea to <a href=\"https:\/\/www.theverge.com\/tech\/896006\/ikea-matter-thread-smart-home-problems\">roll out several fixes<\/a>.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">This type of collaboration feels unprecedented for any industry and is a strong indicator of the investment in the standard. It\u2019s clear that the engineers and product teams at these companies are dedicated to Matter\u2019s success. But I still have concerns about the continued investment of their management.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Apple\u2019s slow-and-steady approach seems the most solid. Google has certainly shown renewed interest in the smart home, propelled by Gemini. But I see Amazon as the biggest concern for Matter. The company\u2019s stance seems more on the side of \u201cwe support everything\u201d than \u201cwe believe Matter is the best solution.\u201d It has also begun moving further toward <a href=\"https:\/\/www.theverge.com\/tech\/856102\/rings-new-smart-home-sensors-use-sidewalk-instead-of-wi-fi-or-z-wave\">its own proprietary Sidewalk protocol<\/a> since <a href=\"https:\/\/www.theverge.com\/news\/644013\/amazon-ring-founder-jamie-siminoff-return\">Ring founder Jamie Siminoff\u2019s return to the company<\/a>.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _18mzr4b6 _18mzr4b5 _19wv7tc1\">A lot hinges on Matter\u2019s perceived success in the market. Several companies appear to be circling the standard, not fully committing until it becomes the default, ready to retreat if they\u2019re not forced by market pressures to adopt it. But by the numbers, Matter is looking strong.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">As a new standard, it has achieved a lot in a relatively short time. It now covers most smart home device types, including, finally, <a href=\"https:\/\/www.theverge.com\/tech\/821707\/matter-smart-home-standard-supports-cameras-apple-ring-google-nest\">security cameras<\/a>, and has certified over 1,200 unique certified products. The CSA has 940 member companies, with 300 actively working on the standard and more arriving. <a href=\"https:\/\/newsroom.adt.com\/corporate-news\/adt-joins-connectivity-standards-alliance-board-of-directors-reinforcing-our-role-in-shaping-the-future-of-the-connected-home\">ADT just joined the board of directors<\/a>, bringing another large, legacy company deeper into the fold.<\/p>\n<\/div>\n<div class=\"duet--article--block-placement _1xorkac1 _1xorkac0 duet--article--article-body-component\">\n<div style=\"position:relative\">\n<div class=\"_1044qizj\">\n<div class>\n<div style=\"background-image:none\" class=\"duet--media--content-warning _1k8kvzd0\">\n<div class=\"duet--article--image-gallery-image _1pegheu0\" style=\"aspect-ratio:1.776935\" id=\"dmcyOmltYWdlOjk1ODE0Mg==\"><a class=\"_1pegheu1\" href=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/06\/Screenshot-2026-06-26-at-3.23.21-PM.png?quality=90&amp;strip=all&amp;crop=0,0,100,100\" data-pswp-height=\"1318\" data-pswp-width=\"2342\" target=\"_blank\" rel=\"noreferrer\"><img decoding=\"async\" alt=\"Thread has seen a significant increase in certified products in the last two years.\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;filter: url(%23b);)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/06\/Screenshot-2026-06-26-at-3.23.21-PM.png?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"duet--media--caption _77sxmb0\"><figcaption class=\"duet--article--dangerously-set-cms-markup _19wv7tc2 _77sxmba\"><em>Thread has seen a significant increase in certified products in the last two years.<\/em><\/figcaption><cite class=\"duet--article--dangerously-set-cms-markup _19wv7tc2 _77sxmb5\">Image: Thread Group<\/cite><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Similarly, <a href=\"https:\/\/www.theverge.com\/23165855\/thread-smart-home-protocol-matter-apple-google-interview\">Thread<\/a>, one of Matter\u2019s two wireless connectivity protocols, has also seen a huge uptick in interest, including a 27 percent increase in membership over the last two years and over 1,000 certified devices, with 151 arriving just this year. There are now 71 Thread-certified components, meaning silicon providers are building solutions for manufacturers, creating a strong foundation for new companies looking to use Matter in their products.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _18mzr4b6 _18mzr4b5 _19wv7tc1\">My biggest takeaway from Unify is that despite the problems the standard has faced, it\u2019s not in danger of failing. Despite some outliers and cautious approaches, the industry coalesced around Matter four years ago, and that coalition remains strong.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">That doesn\u2019t mean Matter where it needs to be, however. Along with faster platform adoption and a need for more devices in the newly supported device types (cameras in particular), it still needs to deliver on its initial promise of simplicity. As I said at the panel I hosted at the conference, for me, success will be when I can feel confident that when I hand my 80-year-old father a Matter lightbulb, he can get it set up and working with no help from me.<\/p>\n<\/div>\n<div class=\"duet--article--block-placement _1xorkac1 _1xorkac0 duet--article--article-body-component\">\n<div style=\"position:relative\">\n<div class=\"_1044qizj\">\n<div class>\n<div style=\"background-image:none\" class=\"duet--media--content-warning _1k8kvzd0\">\n<div class=\"duet--article--image-gallery-image _1pegheu0\" style=\"aspect-ratio:1.5\" id=\"dmcyOmltYWdlOjMzMTM=\"><a class=\"_1pegheu1\" href=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/chorus\/uploads\/chorus_asset\/file\/24423299\/236527_Matter_smart_plugs_JTuohy_0006.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100\" data-pswp-height=\"1360\" data-pswp-width=\"2040\" target=\"_blank\" rel=\"noreferrer\"><img decoding=\"async\" alt=\"Buying devices that support Matter is still confusing for customers.\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;filter: url(%23b);)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/chorus\/uploads\/chorus_asset\/file\/24423299\/236527_Matter_smart_plugs_JTuohy_0006.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"duet--media--caption _77sxmb0\"><figcaption class=\"duet--article--dangerously-set-cms-markup _19wv7tc2 _77sxmba\"><em>Buying devices that support Matter is still confusing for customers.<\/em><\/figcaption><cite class=\"duet--article--dangerously-set-cms-markup _19wv7tc2 _77sxmb5\">Photo by Jennifer Pattison Tuohy \/ The Verge<\/cite><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">For manufacturers, the roadblocks to that simplicity are still too many. Yianni at Philips Hue told me that while he believes Matter has landed as the \u201cdefinitive smart home interoperability mechanism,\u201d it\u2019s still confusing and complicated for his users.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">In particular, this comes back to the slow adoption of the spec by ecosystems. The <a href=\"https:\/\/www.theverge.com\/24009519\/hue-bridge-matter-upgrade-problems\">initial experience Matter delivered for Hue users was worse<\/a> than what they could offer without it. \u201cMatter launched too early, but a lot of those teething problems have been solved, with a lot of hard work from many companies,\u201d he said.<\/p>\n<\/div>\n<div class=\"duet--article--block-placement _1xorkac2 _1xorkac0 duet--article--article-body-component\">\n<div class=\"duet--article--article-pullquote c39lj10\">\n<div class=\"c39lj11\"><\/div>\n<p class=\"duet--article--dangerously-set-cms-markup c39lj12 _19wv7tc9\">\u201cMost consumers just assume things will work.\u201d<\/p>\n<p><cite class=\"duet--article--dangerously-set-cms-markup c39lj13\">\u2014 George Yianni, Philips Hue<\/cite><\/div>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">The challenge now is bringing those solutions to people\u2019s homes. Yianni said he\u2019s most excited for the just-announced Joint Fabric. \u201cNow we actually have the possibility to have a single Thread network and a Matter fabric for the home, like we have a Wi-Fi network. That\u2019s how everyone assumed it would work.\u201d However, as everyone has learned, just because it\u2019s in the spec doesn\u2019t mean it will be implemented.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Additionally, Yianni feels that communication to consumers about what Matter is has been disappointing. Too much has been placed on device manufacturers, and the ecosystems still push their users to look for the Works With badges. \u201cThe badges are a crutch,\u201d he said, arguing that most regular customers aren\u2019t looking for them. \u201cMost consumers just assume things will work.\u201d<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">He and others I spoke to believe it\u2019s worth the investment by all the ecosystems and the CSA to make this much simpler for people looking to buy smart devices, and to reinforce that the Matter logo is all you need to look for if you want to know whether a device will work with your smart home. \u201cBecause today it\u2019s just confusing,\u201d he said.<\/p>\n<\/div>\n<div class=\"duet--article--block-placement _1xorkac2 _1xorkac0 duet--article--article-body-component\">\n<div class=\"duet--article--article-pullquote c39lj10\">\n<div class=\"c39lj11\"><\/div>\n<p class=\"duet--article--dangerously-set-cms-markup c39lj12 _19wv7tc9\">It should be so ubiquitous that the idea of a smart home device <em>without <\/em>Matter is as absurd as a wireless router without Wi-Fi. <\/p>\n<\/div>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">John Bartucci, of Fortune Brands, the owner of Yale and Moen, pointed out during a panel that retailers also rely on the badges. \u201cRetailers want products that won\u2019t get returned; correct badging is how consumers trust it\u2019ll work at home.\u201d Austin Stewart of Schlage Locks agrees that talking with customers and retailers is still \u201ca Works With story.\u201d For their customers, the Apple Home badge means this lock works with the Apple Home app, \u201cand that\u2019s the experience you get,\u201d he said. As Matter grows and becomes more ubiquitous, that story may change. He compared it to Wi-Fi, a term so common that his grandmother knows it, but today, Matter is not there yet. \u201cIt\u2019s the experience that we\u2019re delivering, not necessarily the technology,\u201d he said.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Ultimately, the Matter logo needs to become synonymous with smart home connectivity, in the same way Bluetooth is synonymous with wireless audio and Wi-Fi with wireless internet. \u201cToday, if you go buy some new headphones, you don\u2019t look for the Bluetooth logo; it should be the same for Matter with smart home,\u201d said Yianni. It should be so ubiquitous that the idea of a smart home device <em>without <\/em>Matter is as absurd as a wireless router without Wi-Fi.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _18mzr4ba _19wv7tc1\">That brings us back to the core concept of Matter: trust. The standard promised that I could just hand my father a smart lightbulb and trust that I would never get the call asking why he\u2019s sitting in the dark. We\u2019re not there yet. But, given the momentum at Unify and the evidence I saw of continued investment by many manufacturers and ecosystems, Matter feels closer to fulfilling its promise than it\u2019s ever been.<\/p>\n<\/div>\n<div class=\"tly2fw0\"><span class=\"tly2fw2\"><strong>Follow topics and authors<\/strong> from this story to see more like this in your personalized homepage feed and to receive email updates.<\/span><\/p>\n<ul class=\"tly2fw3\">\n<li id=\"follow-author-article_footer-dmcyOmF1dGhvclByb2ZpbGU6MTQy\"><span aria-expanded=\"false\" role=\"button\"><span class=\"gnx4pm0 _1uf8q814 _19wv7tc5 _1618ekm0\"><span class=\"_1ajq89kf _1ajq89k1 _1ajq89k0\"><\/span><span class=\"_1618ekm9\">Jennifer Pattison Tuohy<\/span><\/span><\/span><br \/>\n<aside id=\"popover-dmcyOmF1dGhvclByb2ZpbGU6MTQy-article_footer\" style=\"position:absolute;left:0;top:0\" class=\"_1wu3rm0 _1se63890\" aria-hidden=\"true\">\n<div class=\"_1wu3rm1\"><button class=\"_1wu3rm3\"><title>Close<\/title><\/button><\/p>\n<div 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feed.<\/p>\n<p><button class=\"duet--cta--button _11kb06m1 _11kb06m0 fv263x2 _11kb06mg\"><span><title>Follow<\/title><\/span><span>Follow<\/span><\/button><\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/tech\">See All <!-- -->Tech<\/a><\/p>\n<\/div>\n<\/aside>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"duet--layout--header-pattern _1044qiz13 _1csojp80\">\n<div class=\"_75r1tr3\">\n<div class=\"duet--layout--page-header bpecqn0 bpecqn1\">\n<div class=\"bpecqni bpecqnf\">\n<h2 class=\"duet--article--dangerously-set-cms-markup bpecqnn bpecqnm _19wv7tc2 _1p81jqc0\">More in: <a href=\"https:\/\/www.theverge.com\/24190824\/smart-home-news-reviews-guides-gadgets\">All the\u00a0smart home\u00a0news, reviews, and gadgets you need to know about<\/a><\/h2>\n<\/div>\n<div class=\"sticky-nav-trigger\"><\/div>\n<\/div>\n<\/div>\n<div class=\"_75r1tr4\">\n<div class=\"duet--content-cards--content-card _1ismqj0 _7uluu53 _1ismqjj\">\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd2 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54\" href=\"https:\/\/www.theverge.com\/tech\/957802\/level-lock-layoffs-assa-abloy-kwikset-smart-lock-cloud\">Smart lock maker Level has been gutted and its founders are out<\/a><\/div>\n<\/div>\n<div class=\"jelpepd jelpep0\"><span><span class=\"_1g89o322 _19wv7tc5\"><span><span>Jennifer Pattison Tuohy<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp g4xafw2 g4xafw0 _19wv7tc5 _1044qizs\"><time datetime=\"2026-06-26T16:59:16+00:00\">Jun 26<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj0 _7uluu53\">\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd2 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54\" href=\"https:\/\/www.theverge.com\/tech\/952953\/phillips-hue-wired-wall-module-play-lamp-candle-bulb\">Hue\u2019s wired wall modules bring non-smart lights into its ecosystem<\/a><\/div>\n<\/div>\n<div class=\"jelpepd jelpep0\"><span><span class=\"_1g89o322 _19wv7tc5\"><span><span>Jennifer Pattison Tuohy<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp g4xafw2 g4xafw0 _19wv7tc5 _1044qizs\"><time datetime=\"2026-06-19T17:24:45+00:00\">Jun 19<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj0 _7uluu53 _1ismqjk _1ismqjl\">\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd2 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54\" href=\"https:\/\/www.theverge.com\/tech\/951147\/google-home-speaker-gemini-launch-date-price-specs-features\">Google\u2019s first smart speaker in six years arrives next week<\/a><\/div>\n<\/div>\n<div class=\"jelpepd jelpep0\"><span><span class=\"_1g89o322 _19wv7tc5\"><span><span>Jennifer Pattison Tuohy<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp g4xafw2 g4xafw0 _19wv7tc5 _1044qizs\"><time datetime=\"2026-06-17T13:00:00+00:00\">Jun 17<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--layout--rail noh1q10 noh1q11\">\n<div class=\"noh1q12 noh1q14 noh1q18\">\n<div class=\"o1ls91w o1ls90 o1ls92i\">\n<div class=\"o1ls90 o1ls91x\" data-concert=\"medium_rectangle_variable\"><\/div>\n<\/div>\n<\/div>\n<div class=\"noh1q12 noh1q15 noh1q18\">\n<div class=\"duet--layout--header-pattern _1044qizg noh1q17\">\n<div class=\"_75r1tr3\">\n<div class=\"duet--layout--page-header bpecqn0\">\n<div class=\"bpecqni bpecqnf\">\n<h2 class=\"duet--article--dangerously-set-cms-markup bpecqnn bpecqnm _19wv7tc2\">Most Popular<\/h2>\n<\/div>\n<div class=\"sticky-nav-trigger\"><\/div>\n<\/div>\n<\/div>\n<div class=\"_75r1tr4\">\n<div class=\"_1qu42rq0\">\n<div class=\"_1qu42rqd _126cdc20\">Most Popular<\/div>\n<ol class=\"_1qu42rq1\">\n<li class=\"_1qu42rq4 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_1044qiz11\"><\/div>\n<\/li>\n<li class=\"_1qu42rq4 _1qu42rq3\"><a href=\"https:\/\/www.theverge.com\/tech\/957802\/level-lock-layoffs-assa-abloy-kwikset-smart-lock-cloud\">\n<div class=\"_1qu42rqa _1qu42rq9\">Smart lock maker Level has been gutted and its founders are out<\/div>\n<p><\/a><\/p>\n<div class=\"_1qu42rq7 _1qu42rq6 _1044qiz11\"><\/div>\n<\/li>\n<li class=\"_1qu42rq4 _1qu42rq3\"><a href=\"https:\/\/www.theverge.com\/gadgets\/958179\/prime-day-what-i-bought-vampliers-stripped-screw-extractor\">\n<div class=\"_1qu42rqa _1qu42rq9\">After covering Prime Day for 36 hours over four days, this is the one thing I bought<\/div>\n<p><\/a><\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"noh1q12 noh1q18\">\n<div>\n<div class=\"o1ls92a o1ls90 o1ls92i\">\n<div class=\"o1ls90 o1ls92b\" data-concert=\"medium_rectangle_gamestop_desktop\"><\/div>\n<\/div>\n<div class=\"o1ls926 o1ls90 o1ls92i\">\n<div class=\"o1ls90 o1ls927\" 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up4vooa _1cnxcye3\"><img decoding=\"async\" alt=\"Prime Day\u2019s final hours bring rare discounts on Philips Hue smart lights\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;filter: url(%23b);)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/09\/philips-hue-a19-bulb-spec-up-3.png?quality=90&amp;strip=all&amp;crop=7.8%2C0%2C84.4%2C100&amp;w=2400\"><\/div>\n<div class>\n<div class=\"up4voo6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/tech\/957269\/philips-hue-amazon-prime-day-2026-deal-sale\">Prime Day\u2019s final hours bring rare discounts on Philips Hue smart lights<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class>\n<div class=\"duet--content-cards--content-card up4voo0 _7uluu53\">\n<div class=\"up4voo7 up4voop up4vooa _1cnxcye3\"><img decoding=\"async\" alt=\"My favorite Govee smart lamps are at their lowest prices ever for Prime Day\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;filter: url(%23b);)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/06\/goveefloorlampbasiclifestyle.png?quality=90&amp;strip=all&amp;crop=5.6790622473727%2C0%2C88.641875505255%2C100&amp;w=2400\"><\/div>\n<div class>\n<div class=\"up4voo6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/gadgets\/958313\/govee-table-lamp-2-classic-floor-uplighter-prime-day-2026-deal-sale\">My favorite Govee smart lamps are at their lowest prices ever for Prime Day<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"_1hofmaw2\">\n<div class=\"duet--content-cards--content-card _1ismqj1 _1ismqj0 _7uluu53 _1ismqjj _1ismqj5\">\n<div class=\"_1ismqj7 _1ismqj6 _1ismqjc _1ismqjh _1cnxcye3\"><img decoding=\"async\" alt=\"Prime Day is almost over, but these are still the best Apple deals I\u2019ve seen\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjf i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;filter: url(%23b);)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/06\/268280_AirTags_2_AKrales_0003.webp?quality=90&amp;strip=all&amp;crop=16.666666666667%2C0%2C66.666666666667%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"Prime Day is almost over, but these are still the best Apple deals I\u2019ve seen\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjg i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;filter: url(%23b);)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/06\/268280_AirTags_2_AKrales_0003.webp?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd3 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54\" href=\"https:\/\/www.theverge.com\/gadgets\/949350\/amazon-prime-day-sale-best-apple-deals-2026\">Prime Day is almost over, but these are still the best Apple deals I\u2019ve seen<\/a><\/div>\n<\/div>\n<div class=\"jelpepd jelpep0\"><span><span class=\"_1g89o322 _19wv7tc5\"><span><span>Sheena Vasani<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp g4xafw2 g4xafw0 _19wv7tc5 _1044qizs\"><time datetime=\"2026-06-27T02:56:52+00:00\">2:56 AM UTC<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj1 _1ismqj0 _7uluu53 _1ismqj5\">\n<div class=\"_1ismqj7 _1ismqj6 _1ismqjc _1ismqjh _1cnxcye3\"><img decoding=\"async\" alt=\"It\u2019s the last day of Prime Day \u2014 here are over 140 great deals to choose from\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjf i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;filter: url(%23b);)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/06\/268513_Amazon_Prime_Day_artwork_1.jpg?quality=90&amp;strip=all&amp;crop=16.666666666667%2C0%2C66.666666666667%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"It\u2019s the last day of Prime Day \u2014 here are over 140 great deals to choose from\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjg i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;filter: url(%23b);)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/06\/268513_Amazon_Prime_Day_artwork_1.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd3 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54\" href=\"https:\/\/www.theverge.com\/gadgets\/957435\/prime-day-2026-best-tech-deals-sale-day-four\">It\u2019s the last day of Prime Day \u2014 here are over 140 great deals to choose from<\/a><\/div>\n<\/div>\n<div class=\"jelpepd jelpep0\"><span><span class=\"_1g89o322 _19wv7tc5\"><span><span>Brad Bourque<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp g4xafw2 g4xafw0 _19wv7tc5 _1044qizs\"><time datetime=\"2026-06-27T02:54:45+00:00\">2:54 AM UTC<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj1 _1ismqj0 _7uluu53 _1ismqj5\">\n<div class=\"_1ismqj7 _1ismqj6 _1ismqjc _1ismqjh _1cnxcye3\"><img decoding=\"async\" alt=\"24 Prime Day deals Verge readers are grabbing before Prime Day ends\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjf i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;filter: url(%23b);)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/12\/xteink_x4_1.jpg?quality=90&amp;strip=all&amp;crop=16.666666666667%2C0%2C66.666666666667%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"24 Prime Day deals Verge readers are grabbing before Prime Day ends\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjg i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;filter: url(%23b);)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/12\/xteink_x4_1.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd3 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54\" href=\"https:\/\/www.theverge.com\/gadgets\/954880\/amazon-prime-day-2026-popular-products-verge-readers\">24 Prime Day deals Verge readers are grabbing before Prime Day ends<\/a><\/div>\n<\/div>\n<div class=\"jelpepd jelpep0\"><span><span class=\"_1g89o322 _19wv7tc5\"><span><span>Sheena Vasani<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp g4xafw2 g4xafw0 _19wv7tc5 _1044qizs\"><time datetime=\"2026-06-27T02:33:54+00:00\">2:33 AM UTC<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj1 _1ismqj0 _7uluu53 _1ismqj5\">\n<div class=\"_1ismqj7 _1ismqj6 _1ismqjc _1ismqjh _1cnxcye3\"><img decoding=\"async\" alt=\"The 17 best robot vacuum deals you can still get before Prime Day ends\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjf i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;filter: url(%23b);)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/07\/Roborock-S8-MaxV-Ultra.webp?quality=90&amp;strip=all&amp;crop=16.666666666667%2C0%2C66.666666666667%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"The 17 best robot vacuum deals you can still get before Prime Day ends\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjg i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;filter: url(%23b);)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/07\/Roborock-S8-MaxV-Ultra.webp?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd3 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54\" href=\"https:\/\/www.theverge.com\/gadgets\/951081\/robot-vacuum-mop-deals-amazon-prime-day-2026\">The 17 best robot vacuum deals you can still get before Prime Day ends<\/a><\/div>\n<\/div>\n<div class=\"jelpepd jelpep0\"><span><span class=\"_1g89o322 _19wv7tc5\"><span><span>Sheena Vasani<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp g4xafw2 g4xafw0 _19wv7tc5 _1044qizs\"><time datetime=\"2026-06-27T00:42:42+00:00\">12:42 AM UTC<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj1 _1ismqj0 _7uluu53 _1ismqj5\">\n<div class=\"_1ismqj7 _1ismqj6 _1ismqjc _1ismqjh _1cnxcye3\"><img decoding=\"async\" alt=\"Prime Day\u2019s final hours bring rare discounts on Philips Hue smart lights\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjf i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;filter: url(%23b);)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/09\/philips-hue-a19-bulb-spec-up-3.png?quality=90&amp;strip=all&amp;crop=21.866666666667%2C0%2C56.266666666667%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"Prime Day\u2019s final hours bring rare discounts on Philips Hue smart lights\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjg i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;filter: url(%23b);)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/09\/philips-hue-a19-bulb-spec-up-3.png?quality=90&amp;strip=all&amp;crop=7.8%2C0%2C84.4%2C100&amp;w=2400\"><\/div>\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd3 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54\" href=\"https:\/\/www.theverge.com\/tech\/957269\/philips-hue-amazon-prime-day-2026-deal-sale\">Prime Day\u2019s final hours bring rare discounts on Philips Hue smart lights<\/a><\/div>\n<\/div>\n<div class=\"jelpepd jelpep0\"><span><span class=\"_1g89o322 _19wv7tc5\"><span><span>Sheena Vasani<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp g4xafw2 g4xafw0 _19wv7tc5 _1044qizs\"><time datetime=\"2026-06-27T00:20:50+00:00\">12:20 AM UTC<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj1 _1ismqj0 _7uluu53 _1ismqjk _1ismqjl _1ismqj5\">\n<div class=\"_1ismqj7 _1ismqj6 _1ismqjc _1ismqjh _1cnxcye3\"><img decoding=\"async\" alt=\"My favorite Govee smart lamps are at their lowest prices ever for Prime Day\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjf i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;filter: url(%23b);)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/06\/goveefloorlampbasiclifestyle.png?quality=90&amp;strip=all&amp;crop=20.452708164915%2C0%2C59.09458367017%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"My favorite Govee smart lamps are at their lowest prices ever for Prime Day\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ismqjg i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;filter: url(%23b);)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/06\/goveefloorlampbasiclifestyle.png?quality=90&amp;strip=all&amp;crop=5.6790622473727%2C0%2C88.641875505255%2C100&amp;w=2400\"><\/div>\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd3 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54\" href=\"https:\/\/www.theverge.com\/gadgets\/958313\/govee-table-lamp-2-classic-floor-uplighter-prime-day-2026-deal-sale\">My favorite Govee smart lamps are at their lowest prices ever for Prime Day<\/a><\/div>\n<\/div>\n<div class=\"jelpepd jelpep0\"><span><span class=\"_1g89o322 _19wv7tc5\"><span><span>Sheena Vasani<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp g4xafw2 g4xafw0 _19wv7tc5 _1044qizs\"><time datetime=\"2026-06-26T22:51:28+00:00\">Jun 26<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--ad--native-ad-linkset _14xz0mv4 _14xz0mv5 _14xz0mva hidden\" data-native-ad-id=\"container\">\n<div>\n<div class=\"visually-hidden\">\n<div class=\"dynamic-native-ad-native_ad_linkset_link\"><\/div>\n<\/div>\n<p><a href=\"https:\/\/www.theverge.com\/\" aria-label=\"Advertisement\"><\/p>\n<div class>\n<div class=\"_14xz0mv7\"><span data-native-ad-id=\"preamble\" class=\"_14xz0mv8 _14xz0mv9\">Advertiser Content From<\/span><\/p>\n<div><img data-native-ad-id=\"logo\" src alt=\"Sponsor Logo\" class=\"_14xz0mvg\"><\/div>\n<\/div>\n<p class=\"_14xz0mvj\" data-native-ad-id=\"title\">This is the title for the native ad<\/p>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"e3czlx6\">\n<div class=\"duet--layout--header-pattern _75r1tr2\">\n<div class=\"_75r1tr3\">\n<div class=\"duet--layout--page-header bpecqn0\">\n<div class=\"bpecqnj bpecqnf\">\n<h2 class=\"duet--article--dangerously-set-cms-markup bpecqno bpecqnm _19wv7tc2\">Top Stories<\/h2>\n<\/div>\n<div class=\"sticky-nav-trigger\"><\/div>\n<\/div>\n<\/div>\n<div class=\"_75r1tr4\">\n<div class=\"duet--content-cards--content-card _1ismqj0 _7uluu53 _1ismqjj _1ismqj5\">\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class>\n<div class=\"jelpep4 jelpep0\"><span class=\"duet--article--timestamp g4xafw8 g4xafw0 _19wv7tc5\"><time datetime=\"2026-06-27T00:33:44+00:00\">12:33 AM UTC<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/958458\/anthropic-mythos-5-is-back-trump-negotiations\">Anthropic\u2019s Mythos 5 is back<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj0 _7uluu53 _1ismqj5\">\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class>\n<div class=\"jelpep4 jelpep0\"><span class=\"duet--article--timestamp g4xafw8 g4xafw0 _19wv7tc5\"><time datetime=\"2026-06-26T16:59:16+00:00\">Jun 26<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/tech\/957802\/level-lock-layoffs-assa-abloy-kwikset-smart-lock-cloud\">Smart lock maker Level has been gutted and its founders are out<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj0 _7uluu53 _1ismqj5\">\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class>\n<div class=\"jelpep4 jelpep0\"><span class=\"duet--article--timestamp g4xafw8 g4xafw0 _19wv7tc5\"><time datetime=\"2026-06-26T18:00:00+00:00\">Jun 26<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/report\/957948\/world-cup-us-visa-policies-trump\">The World Cup puts the US\u2019s nightmarish immigration policies front and center<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj0 _7uluu53 _1ismqj5\">\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class>\n<div class=\"jelpep4 jelpep0\"><span class=\"duet--article--timestamp g4xafw8 g4xafw0 _19wv7tc5\"><time datetime=\"2026-06-27T12:00:00+00:00\">Two hours ago<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/games\/957474\/whats-the-password-review-pc-ios-android\">This puzzle game\u2019s simple premise hides surprising depth<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ismqj0 _7uluu53 _1ismqjk _1ismqjl _1ismqj5\">\n<div class=\"_1ismqji\">\n<div>\n<div>\n<div class>\n<div class=\"jelpep4 jelpep0\"><span class=\"duet--article--timestamp g4xafw8 g4xafw0 _19wv7tc5\"><time datetime=\"2026-06-27T14:00:00+00:00\">43 minutes ago<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_19wv7tc9 _1d4s5vd7 _1d4s5vd0\"><a class=\"_7uluu50 _7uluu54 _7uluu55\" href=\"https:\/\/www.theverge.com\/entertainment\/957679\/indie-developers-star-fox-games\">Indie developers got tired of waiting for a new Star Fox, so they\u2019re making their own<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/main><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tech Close Tech Posts from this topic will be added to your daily email digest and your homepage feed. 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