{"id":2013847,"date":"2026-06-21T06:00:33","date_gmt":"2026-06-21T03:00:33","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2013847"},"modified":"2026-06-21T06:00:33","modified_gmt":"2026-06-21T03:00:33","slug":"nothing-shelves-next-cmf-phone-as-ram-costs-spike","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2013847","title":{"rendered":"Nothing Shelves Next CMF Phone as RAM Costs Spike"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F20%2Fnothing-shelves-next-cmf-phone-as-ram-costs-spike-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;]<\/p>\n<div class=\"col-post-body col\">\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Tech &amp; Gadgets\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Jun 21, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             1.2K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Sources<\/h6>\n<p><span class=\"author-name\"><span>4<\/span><span>Articles<\/span><\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"Nothing Shelves Next CMF Phone as RAM Costs Spike\">\n<div class=\"hb-gallery before-booted full-screen-enabled only-one-cell \" data-images=\"[{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F20%2Fnothing-shelves-next-cmf-phone-as-ram-costs-spike-0.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F20%2Fnothing-shelves-next-cmf-phone-as-ram-costs-spike-0.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F20%2Fnothing-shelves-next-cmf-phone-as-ram-costs-spike-0.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F20%2Fnothing-shelves-next-cmf-phone-as-ram-costs-spike-0.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F20%2Fnothing-shelves-next-cmf-phone-as-ram-costs-spike-0.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/06\/20\/nothing-shelves-next-cmf-phone-as-ram-costs-spike-0.jpg&quot;,&quot;alt&quot;:&quot;Nothing CMF smartphone lineup shown as the brand pauses the next model amid soaring RAM costs&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;Nothing&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:null}}]\" role=\"list\">\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F20%2Fnothing-shelves-next-cmf-phone-as-ram-costs-spike-0.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Nothing<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Tech &amp; Gadgets<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Jun 21, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.2K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Nothing co-founder Akis Evangelidis confirmed the cancellation of the next CMF smartphone due to the skyrocketing cost of memory components<\/li>\n<li>Global RAM prices have surged so dramatically that memory now surpasses processors and displays to become the most expensive hardware part in modern devices<\/li>\n<li>The brand will pivot focus toward its mainline releases like the upcoming Phone 3 and audio products backed by new global ambassador Charli xcx<\/li>\n<\/ul>\n<p>Nothing has officially halted development of its next budget-focused CMF smartphone. The brand cites a severe global memory shortage that makes its signature value-driven pricing completely impossible. Co-founder Akis Evangelidis confirmed the cancellation on social media and explained that current RAM prices prevent the team from building a device that feels like a significant technical step forward. Producing a handset with the exact same specifications as the older CMF Phone 2 Pro would cost roughly 50 percent more in today\u2019s inflated market.<\/p>\n<p>The strategic decision follows a wave of industry panic surrounding an event dubbed \u201cRAMageddon.\u201d Massive global investments in artificial intelligence infrastructure have aggressively cornered the worldwide memory supply. Chief Executive Officer Carl Pei recently highlighted the severity of the crisis. He stated that memory is now the single most expensive component in a smartphone build. These skyrocketing costs outprice both the processor and the display while accounting for more than half of the total hardware bill for certain devices. The financial strain extends far beyond boutique manufacturers. Tech giants are also feeling the pressure across their product ecosystems, mirroring the broader hardware pricing challenges detailed in a recent Apple release.\n<\/p>\n<p>While the budget sector takes a massive hit, Nothing continues to expand its premium mainline offerings. The London-based tech firm recently appointed pop icon Charli xcx as a global brand ambassador and shareholder. Her involvement drives the marketing for new products like the Headphone a and the Phone 4a Pro. These campaigns signal a deliberate pivot toward higher-margin lifestyle electronics that can better absorb fluctuating component costs.\n<\/p>\n<p>Anticipation is also building for the next major hardware launch from the primary Nothing label. Executives have actively teased the upcoming Phone 3 as the first true flagship smartphone for the brand. The premium device features a robust camera system equipped with four distinct 50 MP sensors. By focusing on high-end specifications and culturally relevant partnerships, the technology company aims to navigate the memory crisis without compromising its creative momentum.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<section class=\"post-widget-sources\">\n<header>\n<h4>Sources<\/h4>\n<\/header>\n<div class=\"sources-grid\">\n<div class=\"source-item\">\n<p class=\"source-name\"><span>nothing.tech<\/span><\/p>\n<\/div>\n<div class=\"source-item\">\n<p class=\"source-name\"><span>x.com<\/span><\/p>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6743041\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Nothing Teases Its Upcoming Phone 4b\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6743827\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>The Retroid Pocket Nova Handheld Gaming Console Launches With PS2 and GameCube Emulation\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6743042\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>PGA Tour Unveils Two-Tier Championship and Challenger Era\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Sources<\/h6>\n<p><span class=\"author-name\"><span>4<\/span><span>Articles<\/span><\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    NothingCharli XCXCarl PeiCMFAkis Evangelidis\n                                                            <\/p><\/div>\n<\/div>\n<section class=\"post__body__author_info\">\n<div class=\"post__body__author_info__inner\"><img decoding=\"async\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fhypebeast-icon.png?w=100&amp;cbr=1&amp;q=90&amp;format=png&amp;fit=max\" alt=\"Hypebeast Newsroom\" class=\"post__body__author_info__avatar\"><\/p>\n<div class=\"post__body__author_info__body\">\n<p>                    Hypebeast Newsroom<\/p><\/div>\n<\/div>\n<div class=\"post__body__author_info__bio_wrapper\">\n<p class=\"post__body__author_info__bio\">Hypebeast Newsroom produces fast-turn news across fashion, footwear, art, design, and culture. Content is AI-assisted and reviewed by our editorial team before publishing. For corrections or inquiries, contact editorial@hypebeast.com.<\/p>\n<\/div>\n<\/section>\n<\/footer>\n<\/article>\n<\/div>\n<div id=\"post-footer\" class=\"post-footer row\">\n<div class=\"col-shopping-break\">\n<hr>\n<\/div>\n<div class=\"col-comments\">\n<div id=\"comments\" class=\"post-comments none \">\n<header>\n<div class=\"heading\"><span class=\"comment-count\">0<\/span><span>Comments<\/span><\/div>\n<div class=\"comment-dropdown-tooltip\">\n<ul>\n<li>\n<li><\/ul>\n<\/div>\n<\/header>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Tech &amp; Gadgets\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Jun 21, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             1.2K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Sources<\/h6>\n<p><span class=\"author-name\"><span>4<\/span><span>Articles<\/span><\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"Nothing Shelves Next CMF Phone as RAM Costs Spike\">\n<div class=\"hb-gallery before-booted full-screen-enabled only-one-cell \" data-images=\"[{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F20%2Fnothing-shelves-next-cmf-phone-as-ram-costs-spike-0.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F20%2Fnothing-shelves-next-cmf-phone-as-ram-costs-spike-0.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F20%2Fnothing-shelves-next-cmf-phone-as-ram-costs-spike-0.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F20%2Fnothing-shelves-next-cmf-phone-as-ram-costs-spike-0.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F20%2Fnothing-shelves-next-cmf-phone-as-ram-costs-spike-0.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/06\/20\/nothing-shelves-next-cmf-phone-as-ram-costs-spike-0.jpg&quot;,&quot;alt&quot;:&quot;Nothing CMF smartphone lineup shown as the brand pauses the next model amid soaring RAM costs&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;Nothing&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:null}}]\" role=\"list\">\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F20%2Fnothing-shelves-next-cmf-phone-as-ram-costs-spike-0.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Nothing<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Tech &amp; Gadgets<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Jun 21, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.2K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Nothing co-founder Akis Evangelidis confirmed the cancellation of the next CMF smartphone due to the skyrocketing cost of memory components<\/li>\n<li>Global RAM prices have surged so dramatically that memory now surpasses processors and displays to become the most expensive hardware part in modern devices<\/li>\n<li>The brand will pivot focus toward its mainline releases like the upcoming Phone 3 and audio products backed by new global ambassador Charli xcx<\/li>\n<\/ul>\n<p>Nothing has officially halted development of its next budget-focused CMF smartphone. The brand cites a severe global memory shortage that makes its signature value-driven pricing completely impossible. Co-founder Akis Evangelidis confirmed the cancellation on social media and explained that current RAM prices prevent the team from building a device that feels like a significant technical step forward. Producing a handset with the exact same specifications as the older CMF Phone 2 Pro would cost roughly 50 percent more in today\u2019s inflated market.<\/p>\n<p>The strategic decision follows a wave of industry panic surrounding an event dubbed \u201cRAMageddon.\u201d Massive global investments in artificial intelligence infrastructure have aggressively cornered the worldwide memory supply. Chief Executive Officer Carl Pei recently highlighted the severity of the crisis. He stated that memory is now the single most expensive component in a smartphone build. These skyrocketing costs outprice both the processor and the display while accounting for more than half of the total hardware bill for certain devices. The financial strain extends far beyond boutique manufacturers. Tech giants are also feeling the pressure across their product ecosystems, mirroring the broader hardware pricing challenges detailed in a recent Apple release.\n<\/p>\n<p>While the budget sector takes a massive hit, Nothing continues to expand its premium mainline offerings. The London-based tech firm recently appointed pop icon Charli xcx as a global brand ambassador and shareholder. Her involvement drives the marketing for new products like the Headphone a and the Phone 4a Pro. These campaigns signal a deliberate pivot toward higher-margin lifestyle electronics that can better absorb fluctuating component costs.\n<\/p>\n<p>Anticipation is also building for the next major hardware launch from the primary Nothing label. Executives have actively teased the upcoming Phone 3 as the first true flagship smartphone for the brand. The premium device features a robust camera system equipped with four distinct 50 MP sensors. By focusing on high-end specifications and culturally relevant partnerships, the technology company aims to navigate the memory crisis without compromising its creative momentum.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<section class=\"post-widget-sources\">\n<header>\n<h4>Sources<\/h4>\n<\/header>\n<div class=\"sources-grid\">\n<div class=\"source-item\">\n<p class=\"source-name\"><span>nothing.tech<\/span><\/p>\n<\/div>\n<div class=\"source-item\">\n<p class=\"source-name\"><span>x.com<\/span><\/p>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6743041\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Nothing Teases Its Upcoming Phone 4b\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6743827\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>The Retroid Pocket Nova Handheld Gaming Console Launches With PS2 and GameCube Emulation\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6743042\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>PGA Tour Unveils Two-Tier Championship and Challenger Era\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Sources<\/h6>\n<p><span class=\"author-name\"><span>4<\/span><span>Articles<\/span><\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    NothingCharli XCXCarl PeiCMFAkis Evangelidis\n                                                            <\/p><\/div>\n<\/div>\n<section class=\"post__body__author_info\">\n<div class=\"post__body__author_info__inner\"><img decoding=\"async\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fhypebeast-icon.png?w=100&amp;cbr=1&amp;q=90&amp;format=png&amp;fit=max\" alt=\"Hypebeast Newsroom\" class=\"post__body__author_info__avatar\"><\/p>\n<div class=\"post__body__author_info__body\">\n<p>                    Hypebeast Newsroom<\/p><\/div>\n<\/div>\n<div class=\"post__body__author_info__bio_wrapper\">\n<p class=\"post__body__author_info__bio\">Hypebeast Newsroom produces fast-turn news across fashion, footwear, art, design, and culture. Content is AI-assisted and reviewed by our editorial team before publishing. For corrections or inquiries, contact editorial@hypebeast.com.<\/p>\n<\/div>\n<\/section>\n<\/footer>\n<\/article>\n<\/div>\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Tech &amp; Gadgets\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Jun 21, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             1.2K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Sources<\/h6>\n<p><span class=\"author-name\"><span>4<\/span><span>Articles<\/span><\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Tech &amp; Gadgets\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Jun 21, 2026<\/time><\/div>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Sources<\/h6>\n<p><span class=\"author-name\"><span>4<\/span><span>Articles<\/span><\/span><\/div>\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"Nothing Shelves Next CMF Phone as RAM Costs Spike\">\n<div class=\"hb-gallery before-booted full-screen-enabled only-one-cell \" data-images=\"[{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F20%2Fnothing-shelves-next-cmf-phone-as-ram-costs-spike-0.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F20%2Fnothing-shelves-next-cmf-phone-as-ram-costs-spike-0.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F20%2Fnothing-shelves-next-cmf-phone-as-ram-costs-spike-0.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F20%2Fnothing-shelves-next-cmf-phone-as-ram-costs-spike-0.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F20%2Fnothing-shelves-next-cmf-phone-as-ram-costs-spike-0.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/06\/20\/nothing-shelves-next-cmf-phone-as-ram-costs-spike-0.jpg&quot;,&quot;alt&quot;:&quot;Nothing CMF smartphone lineup shown as the brand pauses the next model amid soaring RAM costs&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;Nothing&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:null}}]\" role=\"list\">\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F20%2Fnothing-shelves-next-cmf-phone-as-ram-costs-spike-0.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Nothing<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Tech &amp; Gadgets<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Jun 21, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.2K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Nothing co-founder Akis Evangelidis confirmed the cancellation of the next CMF smartphone due to the skyrocketing cost of memory components<\/li>\n<li>Global RAM prices have surged so dramatically that memory now surpasses processors and displays to become the most expensive hardware part in modern devices<\/li>\n<li>The brand will pivot focus toward its mainline releases like the upcoming Phone 3 and audio products backed by new global ambassador Charli xcx<\/li>\n<\/ul>\n<p>Nothing has officially halted development of its next budget-focused CMF smartphone. The brand cites a severe global memory shortage that makes its signature value-driven pricing completely impossible. Co-founder Akis Evangelidis confirmed the cancellation on social media and explained that current RAM prices prevent the team from building a device that feels like a significant technical step forward. Producing a handset with the exact same specifications as the older CMF Phone 2 Pro would cost roughly 50 percent more in today\u2019s inflated market.<\/p>\n<p>The strategic decision follows a wave of industry panic surrounding an event dubbed \u201cRAMageddon.\u201d Massive global investments in artificial intelligence infrastructure have aggressively cornered the worldwide memory supply. Chief Executive Officer Carl Pei recently highlighted the severity of the crisis. He stated that memory is now the single most expensive component in a smartphone build. These skyrocketing costs outprice both the processor and the display while accounting for more than half of the total hardware bill for certain devices. The financial strain extends far beyond boutique manufacturers. Tech giants are also feeling the pressure across their product ecosystems, mirroring the broader hardware pricing challenges detailed in a recent Apple release.\n<\/p>\n<p>While the budget sector takes a massive hit, Nothing continues to expand its premium mainline offerings. The London-based tech firm recently appointed pop icon Charli xcx as a global brand ambassador and shareholder. Her involvement drives the marketing for new products like the Headphone a and the Phone 4a Pro. These campaigns signal a deliberate pivot toward higher-margin lifestyle electronics that can better absorb fluctuating component costs.\n<\/p>\n<p>Anticipation is also building for the next major hardware launch from the primary Nothing label. Executives have actively teased the upcoming Phone 3 as the first true flagship smartphone for the brand. The premium device features a robust camera system equipped with four distinct 50 MP sensors. By focusing on high-end specifications and culturally relevant partnerships, the technology company aims to navigate the memory crisis without compromising its creative momentum.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<section class=\"post-widget-sources\">\n<header>\n<h4>Sources<\/h4>\n<\/header>\n<div class=\"sources-grid\">\n<div class=\"source-item\">\n<p class=\"source-name\"><span>nothing.tech<\/span><\/p>\n<\/div>\n<div class=\"source-item\">\n<p class=\"source-name\"><span>x.com<\/span><\/p>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6743041\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Nothing Teases Its Upcoming Phone 4b\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6743827\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>The Retroid Pocket Nova Handheld Gaming Console Launches With PS2 and GameCube Emulation\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6743042\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>PGA Tour Unveils Two-Tier Championship and Challenger Era\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Sources<\/h6>\n<p><span class=\"author-name\"><span>4<\/span><span>Articles<\/span><\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    NothingCharli XCXCarl PeiCMFAkis Evangelidis\n                                                            <\/p><\/div>\n<\/div>\n<section class=\"post__body__author_info\">\n<div class=\"post__body__author_info__inner\"><img decoding=\"async\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fhypebeast-icon.png?w=100&amp;cbr=1&amp;q=90&amp;format=png&amp;fit=max\" alt=\"Hypebeast Newsroom\" class=\"post__body__author_info__avatar\"><\/p>\n<div class=\"post__body__author_info__body\">\n<p>                    Hypebeast Newsroom<\/p><\/div>\n<\/div>\n<div class=\"post__body__author_info__bio_wrapper\">\n<p class=\"post__body__author_info__bio\">Hypebeast Newsroom produces fast-turn news across fashion, footwear, art, design, and culture. Content is AI-assisted and reviewed by our editorial team before publishing. For corrections or inquiries, contact editorial@hypebeast.com.<\/p>\n<\/div>\n<\/section>\n<\/footer>\n<\/article>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Tech &amp; Gadgets<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Jun 21, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.2K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Tech &amp; Gadgets<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Jun 21, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Tech &amp; Gadgets<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Jun 21, 2026<\/time><\/span><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.2K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Nothing co-founder Akis Evangelidis confirmed the cancellation of the next CMF smartphone due to the skyrocketing cost of memory components<\/li>\n<li>Global RAM prices have surged so dramatically that memory now surpasses processors and displays to become the most expensive hardware part in modern devices<\/li>\n<li>The brand will pivot focus toward its mainline releases like the upcoming Phone 3 and audio products backed by new global ambassador Charli xcx<\/li>\n<\/ul>\n<p>Nothing has officially halted development of its next budget-focused CMF smartphone. The brand cites a severe global memory shortage that makes its signature value-driven pricing completely impossible. Co-founder Akis Evangelidis confirmed the cancellation on social media and explained that current RAM prices prevent the team from building a device that feels like a significant technical step forward. Producing a handset with the exact same specifications as the older CMF Phone 2 Pro would cost roughly 50 percent more in today\u2019s inflated market.<\/p>\n<p>The strategic decision follows a wave of industry panic surrounding an event dubbed \u201cRAMageddon.\u201d Massive global investments in artificial intelligence infrastructure have aggressively cornered the worldwide memory supply. Chief Executive Officer Carl Pei recently highlighted the severity of the crisis. He stated that memory is now the single most expensive component in a smartphone build. These skyrocketing costs outprice both the processor and the display while accounting for more than half of the total hardware bill for certain devices. The financial strain extends far beyond boutique manufacturers. Tech giants are also feeling the pressure across their product ecosystems, mirroring the broader hardware pricing challenges detailed in a recent Apple release.\n<\/p>\n<p>While the budget sector takes a massive hit, Nothing continues to expand its premium mainline offerings. The London-based tech firm recently appointed pop icon Charli xcx as a global brand ambassador and shareholder. Her involvement drives the marketing for new products like the Headphone a and the Phone 4a Pro. These campaigns signal a deliberate pivot toward higher-margin lifestyle electronics that can better absorb fluctuating component costs.\n<\/p>\n<p>Anticipation is also building for the next major hardware launch from the primary Nothing label. Executives have actively teased the upcoming Phone 3 as the first true flagship smartphone for the brand. The premium device features a robust camera system equipped with four distinct 50 MP sensors. By focusing on high-end specifications and culturally relevant partnerships, the technology company aims to navigate the memory crisis without compromising its creative momentum.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Sources<\/h6>\n<p><span class=\"author-name\"><span>4<\/span><span>Articles<\/span><\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    NothingCharli XCXCarl PeiCMFAkis Evangelidis\n                                                            <\/p><\/div>\n<\/div>\n<article class=\"source-item\">\n<header class=\"source-name\"><span>nothing.tech<\/span><\/header>\n<h4>nothing.tech<\/h4>\n<\/article>\n<article class=\"source-item\">\n<header class=\"source-name\"><span>x.com<\/span><\/header>\n<h4>x.com<\/h4>\n<\/article>\n<article class=\"source-item\">\n<header class=\"source-name\"><span>x.com<\/span><\/header>\n<h4>x.com<\/h4>\n<\/article>\n<article class=\"source-item\">\n<header class=\"source-name\"><span>9to5google.com<\/span><\/header>\n<h4>9to5google.com<\/h4>\n<\/article>\n<p>[analyse_source url=&#8221;https:\/\/hypebeast.com\/2026\/6\/nothing-shelves-next-cmf-phone-as-ram-costs-spike&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F20%2Fnothing-shelves-next-cmf-phone-as-ram-costs-spike-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;] Tech &amp; Gadgets Jun 21, 2026 1.2K Views 0\u00a0Comments Comments Save Sources 4Articles Share this article Nothing Tech &amp; Gadgets Jun 21, 2026 1.2K Views 0\u00a0Comments Comments Save Summary Nothing co-founder Akis Evangelidis confirmed the cancellation of the next CMF smartphone due to the skyrocketing cost of memory components Global RAM prices [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,39],"class_list":["post-2013847","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-hypebeast-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2013847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2013847"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2013847\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2013847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2013847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2013847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}