{"id":2012882,"date":"2026-06-26T09:11:58","date_gmt":"2026-06-26T06:11:58","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2012882"},"modified":"2026-06-26T09:11:58","modified_gmt":"2026-06-26T06:11:58","slug":"the-odyssey-wont-hold-social-media-influencer-screenings-heading-straight-to-critics","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2012882","title":{"rendered":"\u2018The Odyssey\u2019 won\u2019t hold social media influencer screenings, heading straight to critics"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.nme.com\/wp-content\/uploads\/2026\/04\/Matt-Damon-The-Odyssey.jpg&#8221;]<\/p>\n<article id=\"template-id-2749694\" class=\"post-2749694 tdb_templates type-tdb_templates status-publish post\">\n<div id=\"tdi_65\" class=\"tdc-zone\">\n<div class=\"tdc_zone tdi_66  wpb_row td-pb-row\">\n<div id=\"tdi_67\" class=\"tdc-row stretch_row_1400 td-stretch-content\">\n<div class=\"vc_row tdi_68  wpb_row td-pb-row\">\n<div class=\"vc_column tdi_70  wpb_column vc_column_container tdc-column td-pb-span12\">\n<div class=\"wpb_wrapper\">\n<div class=\"td_block_wrap tdb_breadcrumbs tdi_71 td-pb-border-top td_block_template_2 tdb-breadcrumbs \" data-td-block-uid=\"tdi_71\">\n<div class=\"tdb-block-inner td-fix-index\"><span>News<\/span><span>Film News<\/span><\/div>\n<\/div>\n<div class=\"td_block_wrap tdb_title tdi_72 tdb-single-title td-pb-border-top td_block_template_2\" data-td-block-uid=\"tdi_72\">\n<div class=\"tdb-block-inner td-fix-index\">\n<h1 class=\"tdb-title-text\">\u2018The Odyssey\u2019 won\u2019t hold social media influencer screenings, heading straight to critics<\/h1>\n<\/div>\n<\/div>\n<div class=\"td_block_wrap tdb_single_subtitle tdi_73 td-pb-border-top td_block_template_2\" data-td-block-uid=\"tdi_73\">\n<div class=\"tdb-block-inner td-fix-index\">\n<p>Recent blockbusters have screened for influencers first to generate word of mouth<\/p>\n<\/div>\n<\/div>\n<div class=\"td_block_wrap tdb_single_author tdi_75 td-pb-border-top td_block_template_2 tdb-post-meta\" data-td-block-uid=\"tdi_75\">\n<div class=\"tdb-block-inner td-fix-index\">\n<div class=\"tdb-author-name-wrap\"><span class=\"tdb-author-by\">By<\/span> Victoria Luxford<\/div>\n<\/div>\n<\/div>\n<div class=\"td_block_wrap tdb_single_date tdi_76 td-pb-border-top td_block_template_2 tdb-post-meta\" data-td-block-uid=\"tdi_76\">\n<div class=\"tdb-block-inner td-fix-index\"><time class=\"entry-date updated td-module-date\" datetime=\"2026-06-26T10:11:58+01:00\">26th June 2026<\/time><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"tdi_77\" class=\"tdc-row stretch_row_1400 td-stretch-content\">\n<div class=\"vc_row tdi_78  wpb_row td-pb-row\">\n<div class=\"vc_column tdi_80  wpb_column vc_column_container tdc-column td-pb-span8\">\n<div class=\"wpb_wrapper\">\n<div class=\"td_block_wrap tdb_single_featured_image tdi_81 tdb-content-horiz-left td-pb-border-top td_block_template_2\" data-td-block-uid=\"tdi_81\">\n<div class=\"tdb-block-inner td-fix-index\">\n<figure><img decoding=\"async\" loading=\"lazy\" width=\"696\" height=\"442\" class=\"entry-thumb\" src=\"https:\/\/www.nme.com\/wp-content\/uploads\/2026\/04\/Matt-Damon-The-Odyssey-696x442.jpg\" alt=\"Christopher Nolan The Odyssey\" title=\"Matt Damon The Odyssey\"><figcaption class=\"tdb-caption-text\">Matt Damon in &#8216;The Odyssey. CREDIT: Universal Pictures<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<div class=\"vc_row_inner tdi_83 article-content-row vc_row vc_inner wpb_row td-pb-row\">\n<div class=\"vc_column_inner tdi_85  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"td_block_wrap tdb_single_content tdi_86 td-pb-border-top td_block_template_2 td-post-content tagdiv-type\" data-td-block-uid=\"tdi_86\">\n<div class=\"tdb-block-inner td-fix-index\">\n<p>Christopher Nolan\u2019s <em>The Odyssey<\/em> will be avoiding social media influencer screenings, instead going straight to critics, according to a new report.<\/p>\n<ul>\n<li><strong>READ MORE:<\/strong> \u2018The Odyssey\u2019 could be Christoper Nolan\u2019s biggest blockbuster yet<\/li>\n<\/ul>\n<p>The Oscar winner\u2019s follow-up to <em>Oppenheimer<\/em> is one of the most anticipated films of the year, and stars Matt Damon in an adaptation of Homer\u2019s epic poem about the leader of an army\u2019s journey home from war. Co-starring Robert Pattinson, Anne Hathaway, and Tom Holland among others, it wowed audiences with its first footage reveal earlier this year.<\/p>\n<div class=\"td-a-ad id_inline_ad0 id_ad_content-horiz-center\"><span class=\"td-adspot-title\">Advertisement<\/span><\/div>\n<p>Now, <em>The Hollywood Reporter<\/em> is sharing that the film will avoid the now-customary influencer screenings that come before the film is shown to critics. Typically, online influencers are shown the film at the premiere or an early screening, then allowed to post short reactions on social media, which are usually more enthusiastic and less intricate than critics\u2019 reviews. However, the practice has been met with growing scepticism by audiences, given some overly generous reactions to movies that were ultimately poorly received by critics and the public.<\/p>\n<iframe loading=\"lazy\" title=\"The Odyssey | Official New Trailer (Universal Pictures) - HD\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/Sk6LZrA2JSQ?feature=oembed&amp;enablejsapi=1\" frameborder allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<p>It also reflects the traditional release process preferred by Nolan, who is a champion of the theatrical experience and insists on extended cinema runs for his movies, as well the option for them to be shown on film rather than digital projectors. <em>The Odyssey<\/em> is in cinemas from July 17.<\/p>\n<p>Recently, cast member Lupita Nyong\u2019o responded to racist backlash about her being cast as Helen Of Troy in the blockbuster epic. \u201cI\u2019m very supportive of Chris\u2019s intention with it and with the version of this story that he is telling,\u201d she told <em>Elle<\/em>. \u201cOur cast is representative of the world. I\u2019m not spending my time thinking of a defence. The criticism will exist whether I engage with it or not.\u201d<\/p>\n<p>Elsewhere, the film unveiled its tie-in popcorn bucket, which is shaped like the mythical trojan horse from the story.<\/p>\n<\/div>\n<\/div>\n<div class=\"td_block_wrap tdb_single_tags tdi_87 td-pb-border-top td_block_template_2\" data-td-block-uid=\"tdi_87\">\n<div class=\"tdb-block-inner td-fix-index\">\n<ul class=\"tdb-tags\">\n<li><span>Related Topics<\/span><\/li>\n<li>Anne Hathaway<\/li>\n<li>Christopher Nolan<\/li>\n<li>Matt Damon<\/li>\n<li>Oppenheimer<\/li>\n<li>Robert Pattinson<\/li>\n<li>The Odyssey<\/li>\n<li>Tom Holland<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"wpb_wrapper td_block_wrap vc_raw_html tdi_89 \">\n<div class=\"td-fix-index\">\n<h3>You May Also Like<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_column tdi_91  wpb_column vc_column_container tdc-column td-pb-span4 td-is-sticky\">\n<div class=\"wpb_wrapper\">\n<div class=\"td-a-rec 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td-fix-index\">\n<p>Christopher Nolan\u2019s <em>The Odyssey<\/em> will be avoiding social media influencer screenings, instead going straight to critics, according to a new report.<\/p>\n<ul>\n<li><strong>READ MORE:<\/strong> \u2018The Odyssey\u2019 could be Christoper Nolan\u2019s biggest blockbuster yet<\/li>\n<\/ul>\n<p>The Oscar winner\u2019s follow-up to <em>Oppenheimer<\/em> is one of the most anticipated films of the year, and stars Matt Damon in an adaptation of Homer\u2019s epic poem about the leader of an army\u2019s journey home from war. Co-starring Robert Pattinson, Anne Hathaway, and Tom Holland among others, it wowed audiences with its first footage reveal earlier this year.<\/p>\n<div class=\"td-a-ad id_inline_ad0 id_ad_content-horiz-center\"><span class=\"td-adspot-title\">Advertisement<\/span><\/div>\n<p>Now, <em>The Hollywood Reporter<\/em> is sharing that the film will avoid the now-customary influencer screenings that come before the film is shown to critics. Typically, online influencers are shown the film at the premiere or an early screening, then allowed to post short reactions on social media, which are usually more enthusiastic and less intricate than critics\u2019 reviews. However, the practice has been met with growing scepticism by audiences, given some overly generous reactions to movies that were ultimately poorly received by critics and the public.<\/p>\n<iframe loading=\"lazy\" title=\"The Odyssey | Official New Trailer (Universal Pictures) - HD\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/Sk6LZrA2JSQ?feature=oembed&amp;enablejsapi=1\" frameborder allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<p>It also reflects the traditional release process preferred by Nolan, who is a champion of the theatrical experience and insists on extended cinema runs for his movies, as well the option for them to be shown on film rather than digital projectors. <em>The Odyssey<\/em> is in cinemas from July 17.<\/p>\n<p>Recently, cast member Lupita Nyong\u2019o responded to racist backlash about her being cast as Helen Of Troy in the blockbuster epic. \u201cI\u2019m very supportive of Chris\u2019s intention with it and with the version of this story that he is telling,\u201d she told <em>Elle<\/em>. \u201cOur cast is representative of the world. I\u2019m not spending my time thinking of a defence. The criticism will exist whether I engage with it or not.\u201d<\/p>\n<p>Elsewhere, the film unveiled its tie-in popcorn bucket, which is shaped like the mythical trojan horse from the story.<\/p>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.nme.com\/news\/film\/the-odyssey-wont-hold-social-media-influencer-screenings-heading-straight-to-critics-3953367&#8243;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.nme.com\/wp-content\/uploads\/2026\/04\/Matt-Damon-The-Odyssey.jpg&#8221;] NewsFilm News \u2018The Odyssey\u2019 won\u2019t hold social media influencer screenings, heading straight to critics Recent blockbusters have screened for influencers first to generate word of mouth By Victoria Luxford 26th June 2026 Matt Damon in &#8216;The Odyssey. CREDIT: Universal Pictures Christopher Nolan\u2019s The Odyssey will be avoiding social media influencer screenings, instead [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,78],"class_list":["post-2012882","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-nme-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2012882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2012882"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2012882\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2012882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2012882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2012882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}