{"id":2012760,"date":"2026-06-26T14:37:39","date_gmt":"2026-06-26T11:37:39","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2012760"},"modified":"2026-06-26T14:37:39","modified_gmt":"2026-06-26T11:37:39","slug":"young-male-gamers-twice-as-likely-to-believe-conspiracy-theories-uk-study-suggests","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2012760","title":{"rendered":"Young Male Gamers Twice as Likely to Believe Conspiracy Theories, UK Study Suggests"},"content":{"rendered":"<div data-cy=\"article-content\" class=\"jsx-2870106660 article-content page-0\">\n<section data-cy=\"article-subtitle\" class=\"article jsx-3932497636 article-section jsx-862658659 news\" data-autopogo=\"true\">\n<section class=\"article-page\">\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">A new study has found that young male gamers in the UK are twice as likely to believe conspiracy theories compared to the country&#8217;s general population. <\/p>\n<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">The statistic comes from a new report by research firm More in Common and The AKO Storytelling Institute at the University of Arts London (via <a href=\"https:\/\/www.videogamesindustrymemo.com\/p\/young-male-gamers-are-twice-as-likely\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer\">Video Games Industry Memo<\/a>), which polled thousands of young Brits on their thoughts, and grouped them based on their average video game usage.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">One aim of the study was to identify if video games could be a useful tool to reach those who may have switched off from mainstream media, and instead believed misinformation or disinformation spread by other sources. <\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Intriguingly, the gaming-heavy group that most stated they agreed with the idea that &#8220;secret groups are controlling global events&#8221; also stated they were four times more confident that they would be able to spot misinformation. <\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">2,000 British men aged 18 to 24 were polled for the study, a group dubbed &#8220;Sceptical Scrollers&#8221;, who account for 10% of the country&#8217;s population, though are among those with the lowest income, most likely to be in debt and live in social housing close to where they grew up.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">The group is among the least likely to watch terrestrial TV, listen to radio, or read a newspaper, instead favoring to trust news and reports seen on YouTube, via podcasts or social media. But in terms of video games, the group plays more than any other.<\/p>\n<p><button type=\"button\" style=\"display:none\" class=\"jsx-2228525885\"><\/button><span data-cy=\"slideshow-view-trigger\"><\/p>\n<div data-cy=\"slideshow-preview\" class=\"jsx-1711207865 slideshow-preview\">\n<h3 class=\"title5 jsx-62124236 jsx-1085005187\" data-cy=\"slideshow-preview-title\">Among Us Hide n&#8217; Seek<\/h3>\n<div data-cy=\"slideshow-images-container\" class=\"jsx-1711207865 images-container\"><button type=\"button\" data-cy=\"hero-image\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 hero-image\"><img decoding=\"async\" alt aria-hidden=\"true\" role=\"presentation\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><span class=\"button-text jsx-729543028 button button--primary jsx-3381835873 jsx-4266531355 row-pagination-button next contained centered round large\" data-cy=\"paginate next\" title=\"Open Slideshow\"><span class=\"ign-icon right-chevron jsx-2750866048 jsx-2919720488\" role=\"presentation\" aria-hidden=\"true\" data-cy=\"right-chevron\" style=\"background:currentColor\"><\/span><\/span><\/button><\/p>\n<div data-cy=\"slideshow-images-list\" class=\"scrollbar jsx-2072772685 jsx-4243969252 images-list\"><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt aria-hidden=\"true\" role=\"presentation\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/p>\n<div class=\"rounded jsx-412047461 overlay progressive-image jsx-2338608387 expand\" data-cy=\"slideshow-image-overlay\">\n<div data-cy=\"element-caption\" class=\"caption jsx-1762799490\">View 25 Images<\/div>\n<\/div>\n<p><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt aria-hidden=\"true\" role=\"presentation\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt aria-hidden=\"true\" role=\"presentation\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt aria-hidden=\"true\" role=\"presentation\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt aria-hidden=\"true\" role=\"presentation\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><\/div>\n<\/div>\n<\/div>\n<p><\/span><\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">So, could video games be used to reach the group? It&#8217;s unclear. The study found that those within the group valued video games highly as an escape, and a space &#8220;free of political ideology.&#8221; Indeed, the study stated that &#8220;most treat games as an alternative to the moral, political and gritty reality they live in, and they want them to stay that way.&#8221;<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">When the group was given games to play with a subtle message (one character was revealed to have been manipulated, another centered on being susceptible to misinformation), results were &#8220;mixed&#8221; \u2014 especially after the purpose of the games were explained. &#8220;A number of participants felt betrayed,&#8221; the study stated.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">But while video games may not be the avenue to change beliefs, the study does at least show that video games can be a positive aspect in the lives of a group which otherwise feels disenfranchised, and a place of common ground. And while Sceptical Scrollers aren&#8217;t likely to play a video game designed specifically to contest a conspiracy theory, it&#8217;s suggested that games which encourage critical thinking can still be useful \u2014 such as the social deduction game Among Us, or Papers, Please.<\/p>\n<div data-cy=\"accent-divider\" class=\"jsx-3449795453 divider jsx-2786329600\"><\/div>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\"><em>Tom Phillips is IGN&#8217;s News Editor. You can reach Tom at tom_phillips@ign.com or find him on Bluesky <\/em><a href=\"https:\/\/bsky.app\/profile\/tomphillipseg.bsky.social\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer\">@tomphillipseg.bsky.social<\/a><\/p>\n<\/section>\n<\/section>\n<p><span class=\"stack jsx-1475529924\"><\/p>\n<div class=\"jsx-2155806329 adunit-wrapper\">\n<div class=\"jsx-2155806329 bobble bobble-1 pogocnt pg-article\">\n<div data-mix-name=\"secondaryMedrec\" data-pos=\"1\" data-pogo-hide=\"1\" class=\"jsx-343126785 pogo-slot\"><\/div>\n<\/div>\n<\/div>\n<p><\/span><\/div>\n<section class=\"article-page\">\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">A new study has found that young male gamers in the UK are twice as likely to believe conspiracy theories compared to the country&#8217;s general population. <\/p>\n<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">The statistic comes from a new report by research firm More in Common and The AKO Storytelling Institute at the University of Arts London (via <a href=\"https:\/\/www.videogamesindustrymemo.com\/p\/young-male-gamers-are-twice-as-likely\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer\">Video Games Industry Memo<\/a>), which polled thousands of young Brits on their thoughts, and grouped them based on their average video game usage.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">One aim of the study was to identify if video games could be a useful tool to reach those who may have switched off from mainstream media, and instead believed misinformation or disinformation spread by other sources. <\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Intriguingly, the gaming-heavy group that most stated they agreed with the idea that &#8220;secret groups are controlling global events&#8221; also stated they were four times more confident that they would be able to spot misinformation. <\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">2,000 British men aged 18 to 24 were polled for the study, a group dubbed &#8220;Sceptical Scrollers&#8221;, who account for 10% of the country&#8217;s population, though are among those with the lowest income, most likely to be in debt and live in social housing close to where they grew up.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">The group is among the least likely to watch terrestrial TV, listen to radio, or read a newspaper, instead favoring to trust news and reports seen on YouTube, via podcasts or social media. But in terms of video games, the group plays more than any other.<\/p>\n<p><button type=\"button\" style=\"display:none\" class=\"jsx-2228525885\"><\/button><span data-cy=\"slideshow-view-trigger\"><\/p>\n<div data-cy=\"slideshow-preview\" class=\"jsx-1711207865 slideshow-preview\">\n<h3 class=\"title5 jsx-62124236 jsx-1085005187\" data-cy=\"slideshow-preview-title\">Among Us Hide n&#8217; Seek<\/h3>\n<div data-cy=\"slideshow-images-container\" class=\"jsx-1711207865 images-container\"><button type=\"button\" data-cy=\"hero-image\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 hero-image\"><img decoding=\"async\" alt aria-hidden=\"true\" role=\"presentation\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><span class=\"button-text jsx-729543028 button button--primary jsx-3381835873 jsx-4266531355 row-pagination-button next contained centered round large\" data-cy=\"paginate next\" title=\"Open Slideshow\"><span class=\"ign-icon right-chevron jsx-2750866048 jsx-2919720488\" role=\"presentation\" aria-hidden=\"true\" data-cy=\"right-chevron\" style=\"background:currentColor\"><\/span><\/span><\/button><\/p>\n<div data-cy=\"slideshow-images-list\" class=\"scrollbar jsx-2072772685 jsx-4243969252 images-list\"><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt aria-hidden=\"true\" role=\"presentation\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/p>\n<div class=\"rounded jsx-412047461 overlay progressive-image jsx-2338608387 expand\" data-cy=\"slideshow-image-overlay\">\n<div data-cy=\"element-caption\" class=\"caption jsx-1762799490\">View 25 Images<\/div>\n<\/div>\n<p><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt aria-hidden=\"true\" role=\"presentation\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt aria-hidden=\"true\" role=\"presentation\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt aria-hidden=\"true\" role=\"presentation\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt aria-hidden=\"true\" role=\"presentation\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><\/div>\n<\/div>\n<\/div>\n<p><\/span><\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">So, could video games be used to reach the group? It&#8217;s unclear. The study found that those within the group valued video games highly as an escape, and a space &#8220;free of political ideology.&#8221; Indeed, the study stated that &#8220;most treat games as an alternative to the moral, political and gritty reality they live in, and they want them to stay that way.&#8221;<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">When the group was given games to play with a subtle message (one character was revealed to have been manipulated, another centered on being susceptible to misinformation), results were &#8220;mixed&#8221; \u2014 especially after the purpose of the games were explained. &#8220;A number of participants felt betrayed,&#8221; the study stated.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">But while video games may not be the avenue to change beliefs, the study does at least show that video games can be a positive aspect in the lives of a group which otherwise feels disenfranchised, and a place of common ground. And while Sceptical Scrollers aren&#8217;t likely to play a video game designed specifically to contest a conspiracy theory, it&#8217;s suggested that games which encourage critical thinking can still be useful \u2014 such as the social deduction game Among Us, or Papers, Please.<\/p>\n<div data-cy=\"accent-divider\" class=\"jsx-3449795453 divider jsx-2786329600\"><\/div>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\"><em>Tom Phillips is IGN&#8217;s News Editor. You can reach Tom at tom_phillips@ign.com or find him on Bluesky <\/em><a href=\"https:\/\/bsky.app\/profile\/tomphillipseg.bsky.social\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer\">@tomphillipseg.bsky.social<\/a><\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>A new study has found that young male gamers in the UK are twice as likely to believe conspiracy theories compared to the country&#8217;s general population. The statistic comes from a new report by research firm More in Common and The AKO Storytelling Institute at the University of Arts London (via Video Games Industry Memo), [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,243],"class_list":["post-2012760","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-ign-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2012760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2012760"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2012760\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2012760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2012760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2012760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}