{"id":2012147,"date":"2026-06-26T09:22:08","date_gmt":"2026-06-26T06:22:08","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2012147"},"modified":"2026-06-26T09:22:08","modified_gmt":"2026-06-26T06:22:08","slug":"grand-theft-auto-6-demand-may-be-so-high-it-will-likely-outstrip-supply-this-holiday-season-a-video-game-retailer-warns","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2012147","title":{"rendered":"Grand Theft Auto 6 demand may be so high it will &#8220;likely outstrip supply&#8221; this holiday season, a video game retailer warns"},"content":{"rendered":"<article class=\"article \" data-ads=\"true\" data-article-type=\"news\" data-article-group=\"news\" data-paywalled=\"false\" data-premium=\"false\" data-sponsored=\"false\" data-type=\"article\">\n<header class=\"article_header\" data-component=\"article-header\">\n<div class=\"breadcrumbs\">\n<nav class=\"nav_breadcrumbs\" data-component=\"nav-breadcrumbs\" aria-label=\"Breadcrumb\">\n<ul class=\"nav-links\">\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/\" data-active=\"false\"><br \/>\n                      Home<br \/>\n                <\/a>\n            <\/li>\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/news\" data-active=\"false\"><br \/>\n                      News<br \/>\n                <\/a>\n            <\/li>\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/games\/grand-theft-auto-vi\" data-active=\"false\"><br \/>\n                      Grand Theft Auto VI<br \/>\n                <\/a>\n            <\/li>\n<\/ul>\n<\/nav><\/div>\n<div class=\"headline_details\" id=\"main-content\">\n<h1 class=\"title\">Grand Theft Auto 6 demand may be so high it will &#8220;likely outstrip supply&#8221; this holiday season, a video game retailer warns<\/h1>\n<p class=\"strapline\">Winter worries.<\/p>\n<\/p><\/div>\n<div class=\"headline_asset\">\n<figure class=\"headline_image_wrapper\">\n<p>        <img fetchpriority=\"high\" decoding=\"async\" class=\"headline_image\" src=\"https:\/\/assetsio.gnwcdn.com\/grand-theft-auto-6-character-4k-wallpaper-uhdpaper.com-269%401%40n.jpg?width=570&amp;quality=85&amp;format=jpg&amp;dpr=3&amp;auto=webp\" alt loading=\"eager\" data-uri=\"grand-theft-auto-6-character-4k-wallpaper-uhdpaper.com-269%401%40n.jpg\" data-lightbox width=\"570\" height=\"321\"><\/p>\n<\/figure><\/div>\n<div class=\"metadata\">\n<div class=\"avatar\">\n<p>    <img loading=\"lazy\" decoding=\"async\" alt=\"Connor Makar avatar\" src=\"https:\/\/assetsio.gnwcdn.com\/tAtwiaBo_400x400.jpg?width=2048&amp;height=2048&amp;fit=bounds&amp;quality=85&amp;format=jpg&amp;auto=webp\" style=\"aspect-ratio: 1\" width=\"374\" height=\"374\"><\/p>\n<p>  <img alt=\"Connor Makar avatar\" data-autosize=\"crop_lossy\" data-uri=\"tAtwiaBo_400x400.jpg\" loading=\"lazy\" style=\"aspect-ratio: 1\" width=\"374\" height=\"374\">\n<\/div>\n<div class=\"text\">\n<div class=\"byline\">\n                  <span class=\"article_type\" data-slug=\"news\"><br \/>\n                    News<br \/>\n                  <\/span><\/p>\n<p><span class=\"by\">by<\/span> <span class=\"author\"><a href=\"https:\/\/www.eurogamer.net\/authors\/connor-makar\">Connor Makar<\/a><\/span>                    <span class=\"job_title\"><br \/>\n                      Staff Writer<br \/>\n                    <\/span>\n            <\/div>\n<div class=\"published_at\">\nPublished on <time datetime=\"2026-06-26T09:22:08+00:00\">June 26, 2026<\/time>              <\/div>\n<\/p><\/div>\n<div class=\"mypop-header-wrapper\">\n<p><button class=\"mypop-button button wide\" data-state=\"follow\" data-type=\"tag\" data-uuid=\"7685df9e-22e2-4b0e-a893-03c1781df5f1\" data-name=\"Grand Theft Auto VI\" data-follow-text=\"Follow Grand Theft Auto VI\" data-unfollow-text=\"Following Grand Theft Auto VI\" data-aria-follow-text=\"Follow Grand Theft Auto VI\" data-aria-unfollow-text=\"Following Grand Theft Auto VI\" data-popup=\"true\" data-force-login=\"true\" aria-label=\"Follow Grand Theft Auto VI\" title=\"Follow Grand Theft Auto VI\"><br \/>\n  Follow Grand Theft Auto VI<br \/>\n<\/button>          <\/div>\n<\/p><\/div>\n<\/header>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p>Major retailers may not have the stock of consoles necessary to bear the incoming wave of demand this holiday season, thanks to <a href=\"https:\/\/www.eurogamer.net\/gta-6-everything-we-know-so-far-9357\">Grand Theft Auto 6<\/a>&#8216;s release, it&#8217;s claimed.<\/p>\n<p><a href=\"https:\/\/www.thegamebusiness.com\/p\/retailer-warns-of-gta-console-stock\">According to a new article by The Game Business<\/a>, game shops are expecting a surge in interest for PS5s and Xbox Series X\/S when the game launches on the 19th November. However, whether they have the stock to support this demand is another question.<\/p>\n<figure>\n<div class=\"video_wrapper youtube\">\n<a aria-label=\"GTA 6 (Grand Theft Auto 6) - Official Cover Art Reveal Teaser Trailer\" class=\"video-facade full-size\" data-platform=\"youtube\" href=\"https:\/\/www.youtube.com\/embed\/CBR-ncpTFZc?autoplay=1\" title=\"Click to play video from YouTube\"><br \/>\n<img decoding=\"async\" alt=\"Cover image for YouTube video\" class=\"video-facade__image\" loading=\"lazy\" src=\"https:\/\/i.ytimg.com\/vi\/CBR-ncpTFZc\/hqdefault.jpg\"><span class=\"video-facade__title\">GTA 6 (Grand Theft Auto 6) &#8211; Official Cover Art Reveal Teaser Trailer<\/span><\/p>\n<p><\/a>\n<\/div><figcaption>Here&#8217;s the Grand Theft Auto 6 cover art reveal trailer.<a class=\"video\" href=\"https:\/\/www.youtube.com\/watch?v=CBR-ncpTFZc\" rel=\"noopener\" target=\"_blank\">Watch on YouTube<\/a><\/figcaption><\/figure>\n<p>A senior games buyer, speaking under condition of anonymity, told The Game Business that: &#8220;&#8230;Because of the on-going issues around hardware component availability, we won&#8217;t be getting the units we want ahead of GTA.&#8221; As a result, the source believes: &#8220;Demand will likely outstrip supply during the year end period.&#8221;<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"1\"><\/span><\/p>\n<p>As The Game Business points out, <a href=\"https:\/\/www.eurogamer.net\/sony-playstation-financial-report-what-it-means\">during Sony&#8217;s financial report back in May<\/a>, CEO Hiroki Totoki told investors that the &#8220;necessary volume&#8221; has been secured for the calendar year. However, Xbox&#8217;s CSO Matthew Ball told The Game Business recently that demand was already exceeding supply for Xbox consoles, saying: &#8220;We are putting them in as many stores as possible. We are producing them as quickly as possible. There is a severe limitation to how quickly we can do that, but it\u2019s not a question of appetite. We need to do more, but there are constraints here.&#8221;<\/p>\n<p>The elephant in the room here is the generative AI boom <a href=\"https:\/\/www.eurogamer.net\/as-ai-threatens-to-make-everything-more-expensive-are-you-happy-if-it-takes-longer-for-the-next-console-generation-to-begin\">and its impact on hardware prices<\/a>. Due to component shortages resulting from AI&#8217;s dominating surge through the stock market, an <a href=\"https:\/\/www.eurogamer.net\/has-the-cost-of-living-crisis-affected-how-you-buy-and-play-games\">already troublesome cost of living crisis<\/a> has morphed into a greater problem for tech consumers. Just today, <a href=\"https:\/\/www.eurogamer.net\/xbox-major-price-increases\">Xbox consoles saw another substantial price hike as a result<\/a>, while Valve recently said the <a href=\"https:\/\/www.eurogamer.net\/valve-steam-machine-price-availability-reaction\">Steam Machine is more expensive than it would have liked<\/a> due to component costs.<\/p>\n<p>So, if you were thinking of grabbing a console before this holiday season, you may want to grab one soon before they&#8217;re no longer available. Or hey, before they&#8217;re slapped with more price hikes.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"preferred-source\" data-component=\"preferred-source\">\nLove Eurogamer.net? Make us a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.google.com\/preferences\/source?q=https:\/\/www.eurogamer.net\">Preferred Source on Google<\/a> and catch more of our coverage in your feeds.  <\/div>\n<\/article>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p>Major retailers may not have the stock of consoles necessary to bear the incoming wave of demand this holiday season, thanks to <a href=\"https:\/\/www.eurogamer.net\/gta-6-everything-we-know-so-far-9357\">Grand Theft Auto 6<\/a>&#8216;s release, it&#8217;s claimed.<\/p>\n<p><a href=\"https:\/\/www.thegamebusiness.com\/p\/retailer-warns-of-gta-console-stock\">According to a new article by The Game Business<\/a>, game shops are expecting a surge in interest for PS5s and Xbox Series X\/S when the game launches on the 19th November. However, whether they have the stock to support this demand is another question.<\/p>\n<figure>\n<div class=\"video_wrapper youtube\">\n<a aria-label=\"GTA 6 (Grand Theft Auto 6) - Official Cover Art Reveal Teaser Trailer\" class=\"video-facade full-size\" data-platform=\"youtube\" href=\"https:\/\/www.youtube.com\/embed\/CBR-ncpTFZc?autoplay=1\" title=\"Click to play video from YouTube\"><br \/>\n<img decoding=\"async\" alt=\"Cover image for YouTube video\" class=\"video-facade__image\" loading=\"lazy\" src=\"https:\/\/i.ytimg.com\/vi\/CBR-ncpTFZc\/hqdefault.jpg\"><span class=\"video-facade__title\">GTA 6 (Grand Theft Auto 6) &#8211; Official Cover Art Reveal Teaser Trailer<\/span><\/p>\n<p><\/a>\n<\/div><figcaption>Here&#8217;s the Grand Theft Auto 6 cover art reveal trailer.<a class=\"video\" href=\"https:\/\/www.youtube.com\/watch?v=CBR-ncpTFZc\" rel=\"noopener\" target=\"_blank\">Watch on YouTube<\/a><\/figcaption><\/figure>\n<p>A senior games buyer, speaking under condition of anonymity, told The Game Business that: &#8220;&#8230;Because of the on-going issues around hardware component availability, we won&#8217;t be getting the units we want ahead of GTA.&#8221; As a result, the source believes: &#8220;Demand will likely outstrip supply during the year end period.&#8221;<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"1\"><\/span><\/p>\n<p>As The Game Business points out, <a href=\"https:\/\/www.eurogamer.net\/sony-playstation-financial-report-what-it-means\">during Sony&#8217;s financial report back in May<\/a>, CEO Hiroki Totoki told investors that the &#8220;necessary volume&#8221; has been secured for the calendar year. However, Xbox&#8217;s CSO Matthew Ball told The Game Business recently that demand was already exceeding supply for Xbox consoles, saying: &#8220;We are putting them in as many stores as possible. We are producing them as quickly as possible. There is a severe limitation to how quickly we can do that, but it\u2019s not a question of appetite. We need to do more, but there are constraints here.&#8221;<\/p>\n<p>The elephant in the room here is the generative AI boom <a href=\"https:\/\/www.eurogamer.net\/as-ai-threatens-to-make-everything-more-expensive-are-you-happy-if-it-takes-longer-for-the-next-console-generation-to-begin\">and its impact on hardware prices<\/a>. Due to component shortages resulting from AI&#8217;s dominating surge through the stock market, an <a href=\"https:\/\/www.eurogamer.net\/has-the-cost-of-living-crisis-affected-how-you-buy-and-play-games\">already troublesome cost of living crisis<\/a> has morphed into a greater problem for tech consumers. Just today, <a href=\"https:\/\/www.eurogamer.net\/xbox-major-price-increases\">Xbox consoles saw another substantial price hike as a result<\/a>, while Valve recently said the <a href=\"https:\/\/www.eurogamer.net\/valve-steam-machine-price-availability-reaction\">Steam Machine is more expensive than it would have liked<\/a> due to component costs.<\/p>\n<p>So, if you were thinking of grabbing a console before this holiday season, you may want to grab one soon before they&#8217;re no longer available. Or hey, before they&#8217;re slapped with more price hikes.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Home News Grand Theft Auto VI Grand Theft Auto 6 demand may be so high it will &#8220;likely outstrip supply&#8221; this holiday season, a video game retailer warns Winter worries. News by Connor Makar Staff Writer Published on June 26, 2026 Follow Grand Theft Auto VI Major retailers may not have the stock of consoles [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,253],"class_list":["post-2012147","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-eurogamer-net"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2012147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2012147"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2012147\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2012147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2012147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2012147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}