{"id":2009346,"date":"2026-06-21T21:06:20","date_gmt":"2026-06-21T18:06:20","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2009346"},"modified":"2026-06-21T21:06:20","modified_gmt":"2026-06-21T18:06:20","slug":"de-ce-produce-ursus-apa-cu-vitamine-in-fabrica-din-buzau","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2009346","title":{"rendered":"De ce produce Ursus ap\u0103 cu vitamine \u00een fabrica din Buz\u0103u"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/opiniabuzau.ro\/wp-content\/uploads\/2026\/06\/ursus-scaled.webp&#8221;]<\/p>\n<div class=\"entry-content entry clearfix\">\n<blockquote>\n<p><strong>Ursus Breweries, cel mai mare produc\u0103tor de bere din Rom\u00e2nia, cu fabrici \u00een Bra\u0219ov, Buz\u0103u \u0219i Timi\u0219oara \u0219i o mini-facilitate de produc\u021bie \u00een Cluj-Napoca \u2013 a anun\u021bat recent lansarea unui brand de ap\u0103 carbonatat\u0103 cu vitamine sau minerale.<\/strong><\/p>\n<\/blockquote>\n<p>Cooler Focus \u0219i Cooler Hydrate, cele dou\u0103 sortimente pe care Ursus le-a lansat recent, au intrat pe pia\u021ba din Rom\u00e2nia dup\u0103 un an 2025 \u00een care pia\u021ba berii a ajuns la cel mai mic nivel din ultimii 20 de ani.<\/p>\n<p>Rom\u00e2nii au b\u0103ut \u00een ultimii ani tot mai pu\u021bin\u0103 bere, iar \u00een 2025 s-a ajuns la cel mai mic nivel din ultimii 20 de ani, dup\u0103 o sc\u0103dere de 4% \u00een 2025 fa\u021b\u0103 de anul anterior, arat\u0103 datele Asocia\u021biei Berarii Rom\u00e2niei. Din acest motiv, fabricile locale au ajuns s\u0103 produc\u0103 doar la 70% din capacitate. Apa carbonatat\u0103 a fost lansat\u0103 de Ursus pentru a urma tendin\u021bele locale de consum, potrivit celor declarate de c\u0103tre reprezentan\u021bii companiei pentru Economica.net.<\/p>\n<p><em>\u201ePia\u021ba berii \u0219i evolu\u021bia preferin\u021belor consumatorilor reprezint\u0103, desigur, elemente pe care le urm\u0103rim atent \u00een procesul de planificare strategic\u0103. Totu\u0219i, lansarea Cooler Focus \u0219i Cooler Hydrate este \u00een primul r\u00e2nd rezultatul ambi\u021biei noastre de a r\u0103spunde unor nevoi de consum aflate \u00een continu\u0103 schimbare \u0219i de a ne extinde relevan\u021ba c\u0103tre noi ocazii de consum. Observ\u0103m c\u0103 oamenii caut\u0103 din ce \u00een ce mai mult produse care s\u0103 combine gustul cu beneficii func\u021bionale \u0219i care s\u0103 se integreze natural \u00eentr-un stil de via\u021b\u0103 activ \u0219i dinamic. \u00cen acest context, am identificat oportunitatea de a extinde brandul Cooler \u00eentr-un teritoriu nou, cel al b\u0103uturilor\u00a0 cu vitamine \u0219i al apelor aromatizate. Cooler Focus \u0219i Cooler Hydrate au fost dezvoltate pornind de la dou\u0103 nevoi foarte clare ale consumatorilor: sus\u021binerea concentr\u0103rii \u0219i hidratarea. Prin aceast\u0103 lansare, explor\u0103m o categorie complementar\u0103 portofoliului nostru \u0219i ne adres\u0103m unor momente de consum diferite, dincolo de cele tradi\u021bional asociate berii. Decizia reflect\u0103 direc\u021bia strategic\u0103 a Ursus Breweries de a inova constant, de a diversifica portofoliul \u0219i de a r\u0103m\u00e2ne relevant\u0103 pentru consumatori prin produse care r\u0103spund a\u0219tept\u0103rilor \u0219i stilului lor de via\u021b\u0103. \u00cen acela\u0219i timp, ea este \u00een linie cu obiectivul nostru pe termen lung de a dezvolta segmentul produselor f\u0103r\u0103 alcool \u0219i de a construi noi oportunit\u0103\u021bi de cre\u0219tere pentru business\u201d,<\/em> scrie Economica.net.<\/p>\n<h3>Berea f\u0103r\u0103 alcool a crescut cu 10%<\/h3>\n<p>Datele Asocia\u021biei Berarii Rom\u00e2niei arat\u0103 c\u0103 \u00een 2025 berile din categoria f\u0103r\u0103 alcool au \u00eenregistrat o cre\u0219tere de 10%, ajung\u00e2nd la aproximativ 7% din pia\u021b\u0103, restul fiind preponderent bere lager, cu 92% din pia\u021b\u0103. O alt\u0103 cre\u0219tere a fost \u00eenregistrat\u0103 \u0219i \u00een r\u00e2ndul mixurilor de bere \u0219i a celor cu arome cu \u0219i f\u0103r\u0103 alcool, respectiv 15% \u0219i 12%. Totu\u0219i, cota de pia\u021b\u0103 a berilor cu alcool a r\u0103mas stabil\u0103, \u00eenregistr\u00e2nd o sc\u0103dere minor\u0103 de 0,5%. Potrivit studiilor, 1 din 3 persoane \u00eentre 35 \u0219i 44 de ani aleg cel mai frecvent berea 0.0% atunci c\u00e2nd doresc s\u0103 se bucure de ie\u0219irile \u00een ora\u0219 f\u0103r\u0103 s\u0103 consume alcool sau c\u00e2nd urmeaz\u0103 s\u0103 se urce la volan.<\/p>\n<div class=\"stream-item stream-item-in-post stream-item-inline-post aligncenter\"><a href=\"https:\/\/vreaulanova.ro\/?utm_source=opiniabuzau&amp;utm_medium=image\" title target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" data-od-unknown-tag data-od-xpath=\"\/HTML\/BODY\/DIV[@class=&apos;background-overlay&apos;]\/*[1][self::DIV]\/*[1][self::DIV]\/*[4][self::DIV]\/*[1][self::DIV]\/*[1][self::DIV]\/*[2][self::ARTICLE]\/*[3][self::DIV]\/*[8][self::DIV]\/*[1][self::A]\/*[1][self::IMG]\" src=\"https:\/\/opiniabuzau.ro\/wp-content\/smush-webp\/2022\/02\/MicrosoftTeams-image-4-1.jpg.webp\" alt width=\"728\" height=\"91\" class=\"perfmatters-lazy\"><img loading=\"lazy\" decoding=\"async\" data-od-unknown-tag data-od-xpath=\"\/HTML\/BODY\/DIV[@class=&apos;background-overlay&apos;]\/*[1][self::DIV]\/*[1][self::DIV]\/*[4][self::DIV]\/*[1][self::DIV]\/*[1][self::DIV]\/*[2][self::ARTICLE]\/*[3][self::DIV]\/*[8][self::DIV]\/*[1][self::A]\/*[1][self::IMG]\" src=\"https:\/\/opiniabuzau.ro\/wp-content\/smush-webp\/2022\/02\/MicrosoftTeams-image-4-1.jpg.webp\" alt width=\"728\" height=\"91\"><\/a><\/div>\n<h3>Tradi\u021bie de 100 de ani \u00een produc\u021bia \u0219i comercializarea unor sortimente diferite de ap\u0103<\/h3>\n<p>Brandul de ap\u0103 Cooler este lansat doar pe pia\u021ba din Rom\u00e2nia, dar grupul japonez Asahi, proprietarul Ursus, are tradi\u021bie de aproximativ 100 de ani \u00een produc\u021bia \u0219i comercializarea unor sortimente diferite de ap\u0103. Asahi Beverages, parte din Asahi Group, de\u021bine \u00een portofoliul din Japonia Wilkinson, un brand cunoscut \u00een special pentru apa sa carbogazoas\u0103 \u201eTansan\u201d. Produsul este prezent pe pia\u021ba japonez\u0103 \u00eenc\u0103 din 1904. De asemenea, Asahi produce Asahi Oishiimizu, o ap\u0103 mineral\u0103 natural\u0103, pur\u0103, produs\u0103 \u0219i distribuit\u0103 \u00een Japonia. Tot acolo, Asahi de\u021bine \u0219i branduri de b\u0103uturi pe baz\u0103 de ap\u0103, precum Calpis, o b\u0103utur\u0103 necarbogazoas\u0103 ob\u021binut\u0103 din lapte fermentat \u0219i ap\u0103, disponibil\u0103 \u00een diverse arome regionale, \u0219i Mitsuya Cider, o b\u0103utur\u0103 carbogazoas\u0103 clasic\u0103 japonez\u0103, cu baz\u0103 de ap\u0103 aromatizat\u0103 cu fructe, care dateaz\u0103 din 1884.<\/p>\n<p>\u00cen Australia, Asahi Beverages are \u00een portofoliu branduri de ap\u0103 de izvor precum Cool Ridge, care ofer\u0103 ap\u0103 plat\u0103, carbogazoas\u0103 \u0219i aromatizat\u0103, precum \u0219i Frantelle, un alt brand australian de ap\u0103 de izvor.<\/p>\n<h3>2025, an bun pentru Ursus<\/h3>\n<p>Anul 2025 s-a \u00eencheiat cu o cifr\u0103 de afaceri net\u0103 de 2,8 miliarde de lei, dup\u0103 o cre\u0219tere de 1,1% fa\u021b\u0103 de anul anterior \u0219i cu un profit net de 302,2 milioane de lei, \u00een cre\u0219tere cu 8,8% fa\u021b\u0103 de 2024. Ursus Breweries a avut \u00een anul 2025, \u00een medie, 1.531 de angaja\u021bi, un num\u0103r similar cu cel din anul anterior.<\/p>\n<p>M\u0103rcile din portofoliul Ursus Breweries sunt: URSUS, Timi\u0219oreana, Ciuca\u0219, Peroni Nastro Azzurro, Kozel, Azuga, Pilsner Urquell, Asahi Super Dry.<\/p>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/opiniabuzau.ro\/de-ce-produce-ursus-apa-cu-vitamine-in-fabrica-din-buzau\/&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/opiniabuzau.ro\/wp-content\/uploads\/2026\/06\/ursus-scaled.webp&#8221;] Ursus Breweries, cel mai mare produc\u0103tor de bere din Rom\u00e2nia, cu fabrici \u00een Bra\u0219ov, Buz\u0103u \u0219i Timi\u0219oara \u0219i o mini-facilitate de produc\u021bie \u00een Cluj-Napoca \u2013 a anun\u021bat recent lansarea unui brand de ap\u0103 carbonatat\u0103 cu vitamine sau minerale. Cooler Focus \u0219i Cooler Hydrate, cele dou\u0103 sortimente pe care Ursus le-a lansat recent, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,44],"class_list":["post-2009346","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-opiniabuzau-ro"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2009346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2009346"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2009346\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2009346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2009346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2009346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}